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Danny Murawinski built Exit Built from a laptop, sold equity to a trade association instead of a VC, then hired his own replacement as CEO. In this episode he walks through the mindset behind two companies, the hardest year of his life, and how he's building advertising audiences at scale with his new company, Allora Labs.

What You'll Learn:

• How Danny landed a defensible company valuation without a "magic formula"
• Why he turned down five acquisition offers before taking the right investment
• The moment that led him to hire a CEO and fire himself from day-to-day operations
• What Allora Labs actually does with privacy-safe advertising audiences
• The rock-bottom story behind his "extreme ownership" mindset

About Danny: Danny Murawinski is the founder of Exit Built and founder/CEO of Allora Labs, building privacy-compliant advertising audiences for brands across Meta, LinkedIn, X, and Connected TV. (Bio assembled from transcript + public sources — flagged below, please confirm.)

Links:

• Exit Built: https://exitbuilt.com/
• Allora Labs: https://alloralab.com/
• Palm Harbor Local newsletter: [link]

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Show sponsored by Valley Bank — www.valley.com

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