How to Build Real Influence - Amanda Russell

In this episode I have the pleasure of welcoming back the incredible Amanda Russell - entrepreneur, professor, and author - who has redefined what it means to build influence in the digital age.

During our conversation, Amanda shares actionable insights from her journey as a marketing leader and CMO, revealing how to craft brand strategies that drive real engagement.

Tune in to:

• Learn how to leverage influencer marketing effectively, based on Amanda’s pioneering academic programs at UCLA and Northwestern’s Kellogg School of Management.
• Gain access to frameworks taught at Harvard, London Business School, and the University of Texas, designed to help you stand out in a crowded market.
• Understand the difference between popularity and true influence, and how to cultivate lasting relationships with your audience.
• Hear Amanda’s advice on developing the mindset and skills needed to lead and innovate in today’s fast-changing business landscape.

Whether you’re building a personal brand, launching a business, or looking to elevate your marketing game, Amanda’s expertise will equip you with the tools and inspiration to create real, lasting impact.