Best Practices with Kenny Berger
Best Practices is a legal podcast where South Carolina attorney, Kenneth Berger, interviews trial lawyers from around the country with regard to aspects of their practice that have helped them reach the top of the field. Tune in every other week for interviews covering everything from case selection to closing argument.
Best Practices with Kenny Berger
Universally Human: Building and Trying Cases on Shared Values | Joe Fried & Chris Finney | S5 Ep. 10
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In a Best Practices first, Kenny Berger is joined by two guests from different firms—trial lawyers Chris Finney (Finney Injury Law) and Joe Fried (Fried Goldberg). Together they dig into a simple idea: juries connect to what’s universally human - family, health, freedom, independence - and how to build your whole case around it.
You’ll hear about:
- How to use even limited voir dire to surface shared values and form a team
- How to frame the trial as a simple choice about valuing what matters
- Why authenticity and vulnerability drive credibility in the courtroom
Whether you’re weeks from trial or planning a focus group, this conversation offers a practical framework: speak to what matters to all of us, build the case around it, and let the verdict follow.