“To me, value-added is one of the few areas of growth.” “Ice cream is a fun thing.” If you want your kids to dig in, you have to allow them to run.” In this episode of Cow-Side Conversations (and to cap off National Ice Cream Month this July), William Lesher of Way-Har Farms in Berks County, Pennsylvania shares these thoughts and more about his family’s dairy operation and retail store – which started out as a small jug store in 1970 and now sells ice cream, bottled milk, baked goods and more. He opens up about an evolving marketplace with new customers and demographics, advice for getting started in the value-added business, and how to begin the transition process when your kids want to be involved in the business.