In this episode of The Marketing Rapport, host Tim Finnigan engages with Shiv Gupta of U of Digital in a deep dive into modern marketing strategies. They discuss the evolving landscape of digital advertising, emphasizing the significance of identity resolution and data diversification. Shiv shares insights on navigating the complexities of current marketing environments, highlighting the importance of adapting to technological advancements and consumer behavior shifts.
Shiv elaborates on the need for innovative approaches to achieve precise targeting and personalization. The conversation pivots to strategies that businesses can employ to remain competitive, including leveraging first-party data and exploring new channels for engagement.
In this episode of The Marketing Rapport, host Tim Finnigan engages with Shiv Gupta of U of Digital in a deep dive into modern marketing strategies. They discuss the evolving landscape of digital advertising, emphasizing the significance of identity resolution and data diversification. Shiv shares insights on navigating the complexities of current marketing environments, highlighting the importance of adapting to technological advancements and consumer behavior shifts.
Shiv elaborates on the need for innovative approaches to achieve precise targeting and personalization. The conversation pivots to strategies that businesses can employ to remain competitive, including leveraging first-party data and exploring new channels for engagement.