Leadership in Turbulent Times - Ralph Khoury

In this podcast Ralph Khoury CFO of Omnicom Media Group MENA region - discusses how the 2020 crisis has impacted the market and what steps any business should consider before progressing.

Ralph states that in these turbulent times it is crucial to understand how to prioritize activities; to stabilize the company's position in the market. How to optimize already existing cash flows and budgets, and how to integrate new contingency plans into the company's current structure.

In the media business employees are the most valuable asset the company has. Therefore, it is the company and consequently the team leader's responsibility to ensure that employees can perform at their best level. During the pandemics, company's should consider the following;

1. Invite a mental health expert to guide employees to a positive mental attitude and fitness
2. Keep lifestyle and events as close to the pre-crisis period as possible. Have uplifting events such as a Halloween party online, coffee breaks online, and dress up for the working hours! 
3. Retain the usual behavior pattern just as before
4. To encourage employees to maintain a healthy lifestyle

Ralph also provides some great insights from a book by Nancy Koehn - 'Forged in Crisis'
In this book she discusses how to tackle the crisis to come out as a winner on the other side. There are a lot of pathways on how to accomplish this depending on the company.

Nevertheless, the leadership style and guidance ought to become the solid foundation for moving onward. Hence, the leader's focus should be on:

1. Focusing on what is achievable first
2. Talking to the team about relevant activities and strategies
3. Looking for support from the community in legislations and regulations adjustments
4. Leading by example on how to regulate
5. Being honest 

Last but not least, hope is the most crucial generator of ideas for unorthodox solutions.

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