The SEO Insider | Scaling Reviews for Law Firms with Shaun & Krystal Burroughs

In this episode of SEO Insider, host Seth Price, founder of BluShark Digital, welcomes Shaun, and Krystal Burroughs, founders of a legal-focused review management software company, to explore the evolving world of online reviews for law firms. As client feedback becomes a key driver of SEO and business growth, law firms must balance automation, human engagement, and platform strategy to build a strong online reputation.

Seth, Shaun , and Krystal discuss:

• How automation and human touchpoints work together in reputation management.
• The importance of review cadence and how it impacts SEO.
• Strategies for incentivizing staff to engage with client reviews.
• The risks of Google penalties and how to stay compliant.
• What the recent "review glitch" revealed about Google's focus on authenticity.

With their extensive experience in legal marketing, Shaun and Krystal provide actionable insights for law firms of all sizes looking to scale their reviews the right way. Whether you're a solo attorney or managing multiple offices, this conversation is packed with valuable takeaways for improving online visibility and client trust.

Tune in for expert strategies on leveraging client feedback to strengthen your law firm’s reputation and SEO success!