Ep. 15: On marketing effectiveness with Peter Field and Karen Nelson-Field
WFA's Better Marketing Pod with David Wheldon
WFA's Better Marketing Pod with David Wheldon
Ep. 15: On marketing effectiveness with Peter Field and Karen Nelson-Field
Mar 30, 2022
Season 1
Episode 15
World Federation of Advertisers (WFA)
WFA podcast host, David Wheldon, speaks with Peter Field, CEO of Peter Field Consulting, and Karen Nelson-Field, CEO of Amplified Intelligence, about what marketers need to know about effectiveness and the attention economy.
Subscribe to the WFA #BetterMarketing podcast on your preferred platform: https://bit.ly/41ZwqkF.
