Ep. 15: On marketing effectiveness with Peter Field and Karen Nelson-Field
WFA's Better Marketing Pod with David Wheldon
WFA's Better Marketing Pod with David Wheldon
Ep. 15: On marketing effectiveness with Peter Field and Karen Nelson-Field
Mar 30, 2022
World Federation of Advertisers (WFA)
WFA podcast host, David Wheldon, speaks with Peter Field, CEO of Peter Field Consulting, and Karen Nelson-Field, CEO of Amplified Intelligence, about what marketers need to know about effectiveness and the attention economy.
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