Ep. 16: On the science of marketing with Professor Byron Sharp
WFA's Better Marketing Pod with David Wheldon
WFA's Better Marketing Pod with David Wheldon
Ep. 16: On the science of marketing with Professor Byron Sharp
Jun 07, 2022
Season 1
Episode 16
World Federation of Advertisers (WFA)
WFA podcast host, David Wheldon, speaks with Professor Byron Sharp, Director of the Ehrenberg-Bass Institute, about brand loyalty, double jeopardy, and consumer experience and satisfaction.
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