Ep.5: On digital transformation with L'Oréal’s Lubomira Rochet
WFA's Better Marketing Pod with David Wheldon
WFA's Better Marketing Pod with David Wheldon
Ep.5: On digital transformation with L'Oréal’s Lubomira Rochet
Feb 23, 2021
Season 1
Episode 5
World Federation of Advertisers (WFA)
In this episode of WFA's Better Marketing Pod, David speaks with Lubomira Rochet, L'Oréal's Chief Digital Officer, about digital transformation, how her diverse background feeds into her leadership role, the rise of e-commerce and TikTok, and service-based marketing in a ‘cookie-less world’.
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