Ep. 8: On making an iconic doll relevant again with Mattel's Lisa McKnight
WFA's Better Marketing Pod with David Wheldon
WFA's Better Marketing Pod with David Wheldon
Ep. 8: On making an iconic doll relevant again with Mattel's Lisa McKnight
Jun 07, 2021
Season 1
Episode 8
World Federation of Advertisers (WFA)
In this episode of WFA's Better Marketing Pod, David speaks with Lisa McKnight, SVP and Global Head of Barbie & Dolls at Mattel, Inc., on the strategy fueling Barbie's reinvention and growth and the company's new toy line challenging stereotypes.
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