Marketing That Feels Human with Alison Knott

In this episode, we sit down with Alison Knott, founder of Alison K Consulting, to explore how marketing and networking work best when they're built on genuine human connection.

Alison shares her journey from graphic designer to marketing consultant, along with the lessons she's learned helping consultants, therapists, and knowledge experts become more visible while staying true to their values. Throughout our conversation, we talk about ethical marketing, discovery calls, building trust, and why curiosity is one of the most valuable skills you can bring to both networking and business. 

We also discuss practical ideas for using LinkedIn more intentionally, nurturing relationships before you need them, reusing content you've already created, and why meaningful conversations will always matter more than chasing algorithms. Alison also shares her thoughtful perspective on AI in marketing and why she believes listening to your audience is still your greatest advantage. 

Whether you're a consultant, coach, therapist, entrepreneur, or anyone looking to grow your business through authentic relationships, this episode is full of practical insights that remind us marketing doesn't have to feel overwhelming or salesy.

You can learn more about Alison K Consulting here!

🔗 Website

🔗 LinkedIn

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