Marketing CLARITY Podcast

5 Things To Remove From Your Website, Unhelpful Google Update, + AI Tools For Podcasters

• Tricycle Creative

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Tricycle Creative's Ross Herosian is joined by money coach Craig Dacy (https://craigdacy.com/) to discuss renewed discussion about a potential ban on TikTok, Meta's hidden ad fees if you use their iOS app, and Google's update aimed at reducing unhelpful content. They also discuss five things you should remove/update on your website. (19:16)

Finally, Ross opens up the digital marketing toolkit and shares a platform that helps podcasts create marketing assets from their show audio/video. (32:03)

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Ross Herosian:

In this episode tic tock goes by by a secret meta charge that you need to know about if you're running ads, and an unhelpful update from Google. Plus, we're diving in to a handful of critically important stuff that you should probably remove from your website like today. And finally, we are heading into the garage. I'm opening up the toolbox and I'm sharing with you a service that you definitely need to check out if you're a podcaster or content creator. But first, how about a taste of some nerf herder?

Unknown:

We open for the first time on the road. Some of us have never even been in the snow following along in our results. Back on Matt sharp was still in the band called Weezer. Watching every night from the crowd saw a kid rush the stage and take the bass amp down while rolling over 711 It was no car and they made 97 with

Ross Herosian:

Greg daisies here. Welcome back. Welcome to the pod.

Craig Dacy:

Thank you.

Ross Herosian:

I'm Reza. I've resurrected the marketing clarity podcast from the dead like a necromancer. And apparently

Craig Dacy:

you're going super niche because I don't think anyone knows what a necromancer is. You're

Ross Herosian:

right. You're right my core audience that's another episode. That's a separate episode. Maybe that's for the d&d crossover audience like, Okay, I love marketing, but I also love Dungeons and Dragons. And I actually think there's a bigger overlap there than then you probably would guess originally. Really?

Craig Dacy:

Okay, well, yeah, I don't know Dungeons and Dragons. I played one time one time with a friend. He's too

Ross Herosian:

cool for school. Everyone. Everyone cranked AC series too cool for school.

Craig Dacy:

Maybe I was so nerdy that I couldn't even get invited to play d&d. You

Ross Herosian:

Oh, wow. You went way off the nerd scale into social outcasts.

Craig Dacy:

Yeah, even even the nerds wouldn't hang out with me.

Ross Herosian:

The Nerds to you were like the jocks to everyone else you aspired that was your ceiling, whereas it was almost everyone else's floor.

Craig Dacy:

Yes. And anybody nerdier than me went full circle. And they were cool, because they were so nerdy. It was cool. So this

Ross Herosian:

is this needs a graph. This is so confusing. But this is this is great. All right, the marketing clarity podcast is back. And we got a lot to cover here. And I want to start with segment I'm calling news cycle. It's a quick hit stuff that small business marketers need to be aware of what is happening in the month of March 2024? Are you ready? I'm ready. Okay, the first one, the TIC tock ban. Oh, it's back, baby. The talk of the TIC tock ban is back. Whoo. It's election season. And people got nothing else to do than to attempt to ban Tiktok. We've talked I feel like we've talked about this before because this thing like, like a whack a mole topic it pops up? I don't know, every couple months. But are you at least relatively familiar with this? And what's going on?

Craig Dacy:

I know people don't like it.

Ross Herosian:

When you say it, please define the eight is China or the eight is tick tock or the eight is the ban.

Craig Dacy:

All three people. The government doesn't have to do China, right? Yes. Oh host.

Ross Herosian:

So tick tock is owned by a Chinese company, which may or may not have connections to the Chinese government, like most Chinese are many Chinese companies do. So there's concern over? Well, what you will hear is there's concern over data privacy, data usage, and maybe even as far as corruption of the youth. Oh, but what you may also hear if you read other sites is that a big motivator behind this is because this platform is hugely popular, surging in popularity with the kids but with I mean, it's it's now I mean, get definitely expanding into other demographics and people and groups and that it is not a company owned by the US. So therefore, the United States cannot exercise pressures per se, on the platform as opposed to a med or Google or anything else. Yeah. So you know, that's kind of the not not as spoken component of this. But I will say this, here's something interesting I want to share with you like a it's it's I'm paraphrasing here, but the Chinese company, parent company that does own tic toc. You know, on the one hand, they're like, it's we're not doing anything. We're totally cool. But then when this came out so this this is this is a bill and it's passed the house. Now, I don't remember much Schoolhouse Rock, but it does then have to go to the Senate. Craig, did you know that does it? Does this is government? I think I've heard then it goes to a tribunal. Then it goes to the voice and then it goes to the President. Yeah, it's interesting. But so tick tock parent company is like listen, it's we're not doing we're it's cool. We're not doing anything. But then it passes the House and they come out and they say, if you do this, the US will be sorry. Nope, that's not a card you pull. If you're not doing anything nefarious. What does that even mean?

Craig Dacy:

countered with a threat. That's always there. Sure. Sign of innocence. Yeah,

Ross Herosian:

yeah, yeah, I got you guys up to anything because we're thinking about banning you. If you do, you'll be sorry. Okay, now I'm now I'm concerned. Now. I'm a little more concerned than I was before. Why would you say that? That's a weird thing to say. So tick tock is back. Maybe next time you hear from us? There will be no tick tock.

Craig Dacy:

Let's How popular is tic tock anymore, though. Like How popular is very popular?

Ross Herosian:

I think it's you know, definitely. Okay. I'm going to say depending, of course, always on the on the age component, but it's absolutely in the top three. I think if you look at globally, I think you know, as depends on how you slice and dice but it is definitely in the top three, I think probably in most categories, particularly skewing younger. I just figured once. Normally you're not you're like a casual on ticked. Yeah.

Craig Dacy:

And I figured once I signed up for it, it was no longer like a good one. You know, that's usually how it works by itself. That

Ross Herosian:

is usually a good rule of thumb. Once Craig's in there. No one cares about this planet. No, no, yeah. I kind of use that. Now. To be fair, though, even you know, as much as I'm, I'm I always still like try to join the new ones. And even when I'm in there, I'm like, man, it's like the it's like the meme of Steve Buscemi with the skateboard in the backwards hat. Like, what's up fellow kids? Uh, yes.

Craig Dacy:

I'm still trying to bring back Live Journal or you know, something?

Ross Herosian:

You haven't signed my online petition yet. Craig, when are you gonna go? You said you do that.

Craig Dacy:

No one's reading my daily my daily journal entries on Live Journal. It's please

Ross Herosian:

go read Craig's daily journal. Because if you don't, he just emails them. To me. It's the worst. Alright, so if you're out there and you are using tick tock is a big part of your business. One thing you just may want to do is to start to at least experiment and diversify your vertical video content to YouTube shorts, Instagram reels. Now that of course speaks to the medium itself. Okay, vertical video. But tick tock. The reason why it serves in such popularity is because the secret sauce of the algorithm, it unlike any other platform I've ever joined, was like on it. When I joined it was candidly freaky eerie, which may be placed to how much data they have and use to curate your feed. So it's not just about oh, put vertical videos on these and you'll do the same because there is their secret sauce is is just that it's their own distinct secret sauce, which people are love. And it was like, it's like, sriracha several years ago. You remember when Siracha everyone was was like putting it on everything? You know? Yeah. And now it's kind of just a whatever. So who knows? We'll see. Okay,

Craig Dacy:

tick tock Suraj. There's your headline. Tick tock.

Ross Herosian:

That's right. There you go. See, that's good. That's a good headline. Number two thing you need to know, meta, otherwise known as Facebook, Instagram, every other stupid thing that they own. Mehta will be up charging you if you run ads, or make edits through ads through the iOS app. And that's because iOS Well, as you may or may not know, Apple really has been putting some clamps down on on meadows business, but they also charge them this some sort of hidden pass through fee. And so Matt is like, okay, screw that. If we're gonna have to pay that or deal with Apple. We at least want to move our users, particularly our business users and advertisers off of doing things in their app. So if you're going to make changes to your ads Do it on desktop in a browser, otherwise, you could be subject and probably will be subject to a upcharge or additional charges, which you wouldn't even know because it's going to be buried on that email that you get every month and just like, hey, you spent this much money and you won't even know. So be aware of that. If you are someone running meta ads, you may want to be looking to make changes, edits, updates to your ads on a browser. So thoughts crack.

Craig Dacy:

I already use browser, but now I'm like, Okay, I gotta remember that. Because

Ross Herosian:

if I go in, you know, you. Yeah, it's

Craig Dacy:

ridiculous. I wish you would hopefully come up with like, some kind of notification, right? If they're trying to get you off the app, when they be want you to know that there's gonna be a fee and say, Hey,

Ross Herosian:

browser, unfortunately, particularly with Facebook, ads, they put so many things in Notifications, particularly because they keep reducing all the targeting stuff that I almost feel like, we've been over notified of things. And now it's going to be between that and Google Analytics and all that good stuff. There's actually subjects of a podcast that we're going to do over on on your pod. Sometimes, yeah. So I'll let everyone know when that DVD DVD, you know what, that was everyone. That was a live shaming of Craig, to get his shit together, get his pay?

Craig Dacy:

Yep, my goal was to launch it by the end of March, I still have, like, 15 days, 60 days,

Ross Herosian:

you got days.

Craig Dacy:

Right? Unless, unless you release this in April, then everyone's gonna think.

Ross Herosian:

Nope, not gonna do it.

Craig Dacy:

I'm gonna he missed it. It's out there

Ross Herosian:

to really shame you. And finally, the third big news update that you need to know about is Google rolled out what they're calling is a good name. You're ready for this name? I'm ready. unhelpful content update?

Craig Dacy:

Huh. That's pretty unhelpful content?

Ross Herosian:

Yeah. Feel like that could be some people's job title. unhelpful manager. Marketing. The unhelpful content update? It's rolling out in March, aims to reduce low quality on original content in search results by 40%. Now, Craig, what what could possibly be producing low quality on original content? What could it be? Oh,

Craig Dacy:

robots AI and dum? dums. That's right.

Ross Herosian:

Those are the three babies. That's right. Yeah. So this is a very interesting case needs to

Craig Dacy:

probably happen. Because you know, there's bunch of lazy people just taking whatever chat GPT says posting in their blog without touching it or is

Ross Herosian:

I know where it is that's in Google knows it too. And that is a big, I want to say threat to their business as search. Now, as I've talked about, on many episodes about search, Google, at the end of the day, their thing is to provide you with the best, most relevant, most valuable content to answer your search query. Because the day and time when it stops doing that, you're not going to use it. Again, the classic example, if I type in roller skates into Google, and it gives me all results around ice cream cones, like this is this is the worst service ever. Why am I going to use this? I'm not going to use this ego somewhere else. And so with with unhelpful content, it's almost like clogging up Google. And it's having to suss out what is actually going to be helpful to people and what's going to be original and useful. So this is pretty significant. And again, looking to reduce on original content by 40%. I mean, that's a that's a huge number. So if you are out there exactly. As Craig, as you said, if you're out there. Listen, you may not be you may not be Dum Dum territory, but you might be territory of using chat GPT. You need to not just take exactly what chat GPT spits out and put it on your blog. You need to add your own expertise. You need to add your own experience. You need to make it trustworthy, and it needs to be authoritative. This is not the right order, but it's called E A T. All right, you need to do those things to differentiate your content. Otherwise, you're just spitting out what potentially someone else is spitting out to. And Google is going to be like, this is the same content that this person over here is saying and this person over here is So like, why am I gonna serve this up? I want to serve up something original, that is authentic that has, you know, almost like firsthand experience, that kind of thing in there. So,

Craig Dacy:

yeah, Greg, do you think? Do you think in the near future, I guess as this happens, will you be able to figure out, okay, the wait, what percentage? If you go into jet chat GPT? And have them write your blog, like, how much of that should you be keeping versus putting your own voice in? Because I know, that's probably I don't know, right now, like, yeah, that's

Ross Herosian:

a great question, I'll tell you what, I think is a really good way to utilize chat to be tea or even by extension, Gemini, which is formerly barred. So they're pretty similar. I would like to first have either one of them and AI tool, whatever tool you use, generate an outline, right. And then I like to kind of flesh out that outline kind of as much as I can, using my own firsthand experience, knowledge, expertise, opinions, that kind of thing. And then potentially bringing back areas where maybe you think you're a little thin, or areas where you're like, Hey, maybe I can get some, can I get some stats to reinforce this? Or can I get some something like that? And so you can put kind of a, you know, paragraph in and say, Hey, is there any, you know, can you give me a list of, you know, let's say I was doing a podcast or a blog on email marketing, and I talked specifically about bounce rate, you know, I'd maybe write about that. And then I could put in that paragraph and say, Hey, do you have any numbers about the bounce rate for emails in the entertainment industry, right, if that's what else I'm, and see what it gives you there, and then include that inside of kind of fold that in, you know, into article so. So I think that is the the best. And I would almost say healthiest way to start with your expertise, your experience, your knowledge, and then using chat up tea or Gemini or whatever, to fill in the gaps of what AIs are really good for. And that is, like, pulling, like research and stuff that that you're just going to, like, you know, spend a ton of time trying to dig through. So I think that's a good utilization of the tool when we're looking at the overall content creation. Process. Does that make sense? It

Craig Dacy:

does. Yeah. Whereas I think most people, myself included, would think the opposite. Like, let me have a chat, GPT write it for me. And then I will supplement my own thoughts into it, the opposite, which makes a lot more sense. Use it to help you craft the blog or the outline, write the blog yourself, and then use it again to maybe help fill it out or add some thoughts. But

Ross Herosian:

and Listen, everyone works differently, right. But But honestly, the big thing that you know, Google, despite chat GPT taking away users from it, the big thing about Google is it's still number one by a landslide. And so it is prioritizing content that is differentiated and original. And so if you do want to do it, the method you talked about, you still just need to make sure that you go through and you you know, you fold in your voice, you know, so I'm not gonna say that the way that you outlined is the wrong way. But I think it is sometimes the easier way. And so sometimes you lose sight of how important it is to make it your own. Yeah. And the power of AI tools are also on the prompts. Right? So you can give it almost like a lot of details about yourself to define voice. And you can do that even through create if you're on a paid version of chat GPT you can create your own GBT. But that's a subject for another podcast. So I shared this article with you earlier this month. And it was an article on it was a website I'd never heard about before, but it's so I almost want to give a shout out. So give me one second here. Doo doo doo doo doo orbit Media Studios, I don't know. But it was came up on one of my feeds. And I thought it was tremendously written and I thought it was a really great article. And it was a article of 13 things to remove from your website immediately. Now I'm not gonna go through all 13 But I do want to hit five that I thought were pretty good. And this is where the interesting thing and the full transparency comes in. So shamefully, it's even been a while since I updated my website. I may be guilty of some of these things. But here's why I feel like I'm a good host, I'm going to tell you that these are still things you need to remove. And then I'm going to work on them. Right? I am not perfect. I'm not a perfect marketer, Craig, I'm only a perfect person. Okay. So this is where I'll tell you a phrase I've been using a lot. I've used something similar in the past, don't let perfection get in the way of production. I've now kind of shifted in 2024. And it is aim for progress. Not perfection. Yeah. And so this is something I want everyone out there to be thinking about when it comes to these edits. Okay. You ready?

Craig Dacy:

I'm ready. Let's hit them. All right,

Ross Herosian:

number one, or it's not number one on the list. But the first one I want to hit generic navigation labels.

Craig Dacy:

What does that mean? Where

Ross Herosian:

you get too cutesy? In the navigation?

Craig Dacy:

Yes, I know what you're talking about, like up at the top bar where it's like, yeah, it's like you're trying to find like, what do they do? And it doesn't say just saying like, services, it says like, I don't even have an example of it. But it's probably something stupid. Yeah.

Ross Herosian:

Yeah, absolutely. So don't be cutesy with your navigation labels, please. Because this is going to increase the potential bounce, it makes the user experience not ideal. You can get cutesy on the page. Like if you have something that's called something that people don't know, like, don't put it in the, in the navigation, you can put it on the page if you want, but be very clear. The call to action on your navigation. So

Craig Dacy:

you're saying even less generic, even services will be too generic? Probably like, are we talking about getting more specific? Like,

Ross Herosian:

I think service is a great start. Let's be let's be honest, right? Like, I think that's a great start. But depending what your business is, and like how many different services and that kind of thing that you know, I hesitate always to throw out these a blanket type of of recommendation. But I think services for many of you out there who are small business services, I think it's at least a good start. Right? And depending how many services you have, you know, if it's, let's say less than three, can you just put them in the main nav? Right? Or at least make them in it? Make them the, you know, the almost the mini menu or the drop down? Yeah, what I'm saying. But, for example, like a bad thing would be like, okay, services, and then it would be like, you know, super social. That's like, okay, cute. What the hell does that mean? Is that I don't know what that means, you know? And now I will say, okay, all but they're curious. So they're gonna click you, but just tell them, right? I mean, use language that the person looking for the business will understand. I think sometimes

Craig Dacy:

it's easy. Even if it's, I'm not curious, you know, if I'm, especially in the b2b world, if I'm looking for something, I don't want to spend my time like, click because, you know, that might be the third website I've visited. I don't want to have to dig around trying to find to see just simply, do they offer what I'm looking for? Versus

Ross Herosian:

Yeah, actually tell me,

Craig Dacy:

please, you know, website design, SEO Marketing, Facebook ads, like, that's to me, okay. Great. They, that's, I'm looking for one of those things, and that's the services they offer.

Ross Herosian:

Correct? I think if you run into the risk of frustrating people more than they are more likely probably not to work with you. Whether that's literally they just leave or are they? You know, they baby, that confusion is goes through the rest of how you work with them. And that's not good. Alright, number two, this one's relatively new. I find it very funny. Creepy AI, stock photos of people. This was a real good recent addition. So, you know, you can make you can use AI to make like, stock photos with people. They look awful. Here. They

Craig Dacy:

look like the way the Polar Express movie made you. Yes,

Ross Herosian:

totally. They totally look like Polar Express people. Yes.

Craig Dacy:

You're just like there's something that just makes me feel a little icky about this. Now,

Ross Herosian:

that being said, it doesn't mean they all spit that out. But if that's the one it spits out, and then that's the one you use. I mean, listen, it I would always prefer photos if again small business marketers have you have your customers of your employees. I mean, then obviously, I understand the usage of stock. If you don't have that, then going into like aI stock starts to get a little weird because also sometimes there's even little details sometimes get weird. Someone has six fingers on a hand. Yeah,

Craig Dacy:

sounds like hands or something AI struggles with it's usually like either a lobster claw hand or, like, you're the six fingered man. It's one of the two.

Ross Herosian:

And a Nemo Montoya is going to be really upset with you.

Craig Dacy:

Yeah, photo. He'll be banging on your door. He's gonna come shake your business. She just killing his father. So

Ross Herosian:

yeah, so and also bummer to everyone out there. Who's, who sells lobster hands.

Craig Dacy:

Lobster hands. That's like, that's what I asked AI to put lobster hands on these people. That's our product. See

Ross Herosian:

now that I feel like I can get behind. If you look for a stock photo of someone. And they're like, you know, in like, like a barista. But they have a lobster hand that okay, maybe I'm going to buck the trend and say that you might want to work with that person. Yeah, good. I like where they're, like where they're headed with that. Or maybe your your allergy. So please don't touch my coffee.

Craig Dacy:

Or your, your core offering is finger removal. So you know, you're a mad scientist, lots of extra fingers. And so Dr.

Ross Herosian:

Moreau, perhaps his website may feature these things. But here's the thing, they probably be real photos, not AI. So

Craig Dacy:

unless you don't have any customers, because that's a stupid business. This is

Ross Herosian:

an incredibly niche business. And I think it's, it's not the best use case. Mad Scientist, doctor. So maybe that one, get an asterisk if that's your category. Okay, number three social links in the header. Now, in the Yeah, at the top. Now, honestly, I can't tell you the last time I clicked on a social link from a website. That doesn't mean it doesn't happen. And it makes sense. It actually is it has low value, but some value from an SEO perspective. So I'm not going to say don't do it. But I think the case made on the on this article was putting it in the header versus the

Craig Dacy:

footer. It's usually where I see it.

Ross Herosian:

And that's where people are kind of conditioned to go if they want that.

Craig Dacy:

Because wouldn't if you put it in the header. Aren't you just encouraging people to leave your website? Isn't that like, boom, you're

Ross Herosian:

correct. Desi, bonus points. Look at this guy. Whoo, whoo, that is 100%. The case that they make in this article is that you're basically just giving these big exit signs for people to come to your website and the people who want to go to social, they will they're conditioned to look in the footer. Okay, so put them there. Okay. That one's pretty easy. Number four, long paragraphs. Because who likes to read nowadays? Nope. If

Craig Dacy:

if there's a lot of breaking up into small paragraphs tricked me into thinking I'm not reading Yes.

Ross Herosian:

and break it up into small digestible paragraphs, spanning giant long paragraphs. I mean, sometimes didn't even get a chance to be read because someone just looks at it as like.

Craig Dacy:

Nope, I don't read them. I'm not gonna. I'm usually like a two sentence paragraph person whenever I'm reading like any kind of blog. Yeah, maybe two or three if it's short. But usually That's my rule of thumb is a couple of sentences. And then you're starting to news.

Ross Herosian:

Your emails do a good job of that, too. I feel like generally speaking, Craig Beatty.

Craig Dacy:

Oh, shucks. You know, Craig Desi

Ross Herosian:

financial coach. So if you need help with your business, head on over to Craig desi.com He's got a great newsletter, too.

Craig Dacy:

Yeah, it's good. Yeah. Keeps a small paragraphs. That's all

Ross Herosian:

shorter is better. We all know that's a good that's what everyone says in life about everything. So no comment needed on that quick. Thank you very much. Okay. That's that. That looks at it all. Okay. Number five. This one's good because I think many of you might be committing this party foul website foul. Having a Testimonials page. Now hold on. You say what? That's crazy. That's what would you say that Ross slash the people at orbit media who wrote this article that did a great job. Okay, it's not just having a testimonial. That's a good eye. Do you do that? But the problem is like relegating your testimonials to only live on the testimonials page. Have you can have a Testimonials page, but you sprinkle those testimonials like pixie dust right through your whole website. Don't rely on someone to go find them. Literally, not literally, proverbially punch them in the face with the testimonials throughout your website. Yeah. Don't Don't leave it up to them to find the good things that people say about you. Put over

Craig Dacy:

totally. Yeah, I agree. So

Ross Herosian:

those are five of the 13 the other aid had do some quick math there are also really good, definitely recommend you go check them out. I'll put a link in the description for that full article. Really good. Now, Craig, one more thing, you're ready to wrap up. We're going to head on into the old work shed. And we're going to we're gonna look into we're gonna peer into the marketing toolkit. Enter Tim Allen, you're like, you're like the Heidi to my al Borland.

Craig Dacy:

So neither neither of us are Tim Allen is that no,

Ross Herosian:

there's no Tim Allen. This is a spin off show where Tim Allen got cancelled for for obvious reasons. And then and then they they just kept al Borland and Heidi, okay. Do you feel about that show? How would that test with you? Let me write this down with

Craig Dacy:

the Al Borland and Heidi show. No, probably not.

Ross Herosian:

You would not watch that. Okay. Well, I'm not going to include that feedback in my pitch to the executives the studio execs later today.

Craig Dacy:

Well, I don't know why I asked.

Ross Herosian:

A quick note, something I caught while editing this podcast. And that is that Craig throughout this segment, mentions a tool called stream yard, which is fantastic. I've used it, I enjoy it. I have a video on YouTube about stream yard. But what he really meant to say was Buzzsprout. Buzzsprout is a podcast platform. And it has also rolled out some AI tools. So if you're curious about those tools in that platform, I've put a link in this episode description. It is a referral link by clicking it helps to support this podcast and everything I do. Okay, cool. Hope that helps. All right. Let's jump in. Marketing Toolkit time, is where I share a service a product a software a something that I use, and I love with you a small business marketer. This one is particularly for you podcasters out there. Oh, really? Yeah. Well, that'd be Craig. Who knows? It? Well, you would stop being so lazy. Just kidding. He's got to the end of the month people just relax.

Craig Dacy:

Yeah, Max. Yeah, it's not hard to throw a podcast together and why

Ross Herosian:

you guys shaming him so much? Okay. Just because I'm so excited for it. I just didn't very excited for your show to come out. And I think that's that's just the thing. It's like, I'm, it's like Christmas is around the corner. I just can't wait. That that's that's, that's why i i kid because I love.

Craig Dacy:

Well, thank you. Thank you. So you're gonna

Ross Herosian:

have me on the show. So I just would love to. I need to have more people. Listen to me. The

Craig Dacy:

show has been out for months. I just haven't had the time to tell you. I don't want I don't want you on the show. We're about to celebrate. Yeah.

Ross Herosian:

input in this podcast with an AI. So

Craig Dacy:

how do people know I'm not an AI? I already counted how many fingers I have.

Ross Herosian:

That looked a lot better. Yes, four. But that's from a prior softball injury. We're not going to talk about that here. All right, the toolkit. Here is what I'm recommending for you. Really, again, great for podcasters but can also be used for video creators. And the tool is called toasty. It's called toasty. The website is toasty.ai away. You're missing from my eyes. Hold on. Your camera went away.

Craig Dacy:

Let's see how it is. All right, Craig,

Ross Herosian:

he's back. He's not alright. toasty.ai m Love it. So what essentially you do is you can upload your audio I think or video because it's you know, people do video podcast now, like this one cuz we're doing video it's this video. Okay, you upload it. And then what it does? Hold on here. Where's my mouse? See, here we go it does basically all the extra other production stuff it generates for you social posts it generates for you a blog post it generates for you now I think they do a audio Why am I losing my audio Graham? Thank you. So once it's like they create for you a small little clip that you can share on socials video. It does so many awesome, awesome things. So again, blog social summaries, you know, again, and now it creates for you little clips that you can easily export and their videos. So really, really Oh, here it is. Here's what the kind of an audiogram looks like. For those of you that maybe don't know, something like this. So it is really great. Worth the price. Let's look at the pricing, actually. Because it's like everything else. Tears up. Yeah, so they do have a free version, one upload per month, up to an hour, and you still get most of everything that they offer. Yeah, and the professional version, you get everything but then your audiogram can be a bit longer. So you can make a 15 minute long audiogram for an odd Yeah. So to be honest, I don't know why you'd need a 15 minute long audiogram maybe if you're doing something that long, maybe just do a video podcast, but you do you I'm not here to tell you what to do. So highly recommend it toasty dot A i there'll be a link in this episode's description. Please use that. Unfortunately, it and I'll tell you full disclosure for some of these. I have affiliates and things like that this one, they don't have a program for that yet. So this is just one I'm throwing out there because it's awesome. And I don't even get any side money from it.

Craig Dacy:

That's a lot. He gets a lot of money from

Ross Herosian:

a paid endorser with toasty spots, spots person, I'm also a client

Craig Dacy:

with toasty, so we just finished talking about AI and their wonderful blog writing and you liking it? How to how if they're writing, if their AI is writing you a blog? Like is it? Is it fine? Because they're taking your words from the video? Is it still gonna have issues what better.

Ross Herosian:

But I will tell you from my own experience in using it, it will get you probably 70% there. I usually like my Yeah, I'd like my tools to get like up to 80. But like it'll get you 70% there. But this one, I will say you do need to look at a little bit closer than potentially if you run it. I mean, I'm sure it's using one of those learning language models to do that. I'm sure it's using the API for Chet GPT to do it. But I have found that the articles are really they're good, but sometimes they do take a little bit more creative liberty than I have found from chat up to your Gemini. And they will like include things that maybe you didn't necessarily talk about, but you could like mention as related content, if that makes sense. So it does require you to still go through I mean not that you shouldn't be just copy pasting directly from this stuff anyways, but it does require a little bit more but again, get you about 70% There.

Craig Dacy:

Okay, okay. I'll take it. Cool. Love it.

Ross Herosian:

Yeah, Craig is gonna use that when he does his podcast coming in in April 2024.

Craig Dacy:

But yeah, did we discover that uh, whatever it was a stream yard has a similar service now. Yeah, so

Ross Herosian:

I think we did actually so this is I will say this right. I love this tool. I use it it's great. But just like everything AI tied to a I have a lot of competitors out there so I'm not I if anything maybe I'm showing this to you to say this exists

Craig Dacy:

yeah find find one that works because we didn't even know it works for you. Because I'm gonna use stream yard No, no plug I'm an affiliate Get me some money sign up using my link.

Ross Herosian:

I'll put a link to stream yard because I am an affiliate and I do like stream yard it'll go in the article here and I'll get the money. I won't share it with Craig.

Craig Dacy:

As we're testing it out. We I think you and I discovered they added this sir. So we haven't even had a chance to look at it, but I'm gonna test it when I launch my podcast or a future pod. Yeah, so I can report back. cliffhanger listeners.

Ross Herosian:

Wow. Yeah, this is true crime.

Craig Dacy:

It's like a season finale of Game of Thrones.

Ross Herosian:

Oh my god it is. You don't know happened? Will Craig create his podcast? Will he use stream yard?

Craig Dacy:

Is Jon Snow really dead? It's equally as enticing. So

Ross Herosian:

I don't get that reference I've ever watched Game of Thrones. Oh, you're a nerd and you went well, I guess Game of Thrones. Really? A trend. It was not just a nerd show is a show for most everyone. Right? Everyone

Craig Dacy:

unsubscribe. Right now he doesn't watch Game of Thrones.

Ross Herosian:

Just the guy who didn't play Dungeons and Dragons. Yeah,

Craig Dacy:

that's true. You're gonna you're not gonna invite me back on again. Because I'm just telling everyone don't subscribe, leave a one star rating.

Ross Herosian:

Craig's the main thing Craig wants you to take away from this show is to unsubscribe. And that's the worst, really guest Call to Action I've ever heard in my life. And on that note, before we actually head out, what's your real call to action? Craig? What? Where can people find you? How can you help them? What are

Craig Dacy:

I get to plug myself look at this. Yeah, you can go to Craig desi.com. And we help people manage their money in their business. So if you are struggling, keeping your money organized, paying yourself enough staying profitable, just feeling stressed out about money, we'll fix it.

Ross Herosian:

We've talked about it people don't people who are business owners, small business owners doing all the doing all the things spinning all plates, that kind of thing. They rarely pay themselves enough. Craig's there to help you. Make sure you do that. And make sure to keep you're not only paying yourself more, but then also figure out how you can still scale your business. So yeah, absolutely. Check out Craig. If he ever makes a podcast, we'll definitely talk about that. I

Craig Dacy:

mean, we'll add it to the show notes one day to the show notes. That's

Ross Herosian:

right, if it ever happens.

Craig Dacy:

What's your call to action? Yeah,

Ross Herosian:

my call to action is just share the show with a friend. You know, saying like, I I'm coming back, I'm back the clarity podcast is back. So please, share with a friend. Use the knowledge. You know, just keep listening. That's it. That's all I ask. Is that too hard? You don't do anything else in your business? No, don't unsubscribe. Don't Don't do that. Don't listen to him. Craig. It's been a pleasure. And I will talk to you again soon. Maybe maybe on a podcast maybe not probably through text message. And yeah, man. Thanks for taking the time. All right, man, we're great Dum Dum today.

Craig Dacy:

I'm play it well. And every day

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Ross Herosian

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