Step 4: Manage Change. The CEO must agree that he or she will be in charge of change management within the company. It is not the job of a Change Agent—the CEO manages the Change Agent, not the other way around. The CEO must also be alert for the next major change initiative that will drive the organization to greater success. We are averse to making a position called the "Change Agent" because it creates a job with no value. The Change Agent is in the job description of the CEO.
Step 4: Manage Change. The CEO must agree that he or she will be in charge of change management within the company. It is not the job of a Change Agent—the CEO manages the Change Agent, not the other way around. The CEO must also be alert for the next major change initiative that will drive the organization to greater success. We are averse to making a position called the "Change Agent" because it creates a job with no value. The Change Agent is in the job description of the CEO.