How to Find the Right Business Coach to Grow Your Biz

Ready to break through the overwhelm and grow your business with clarity and confidence? In this episode of Beyond Common Business Secrets, life and business success coach Tracey Watts Cirino breaks down what female business coaching really is — and how it helps women grow their businesses faster, avoid burnout, and reclaim their joy. If you’re a female entrepreneur feeling stuck, craving support, or wondering if a coach can really help — this is for you.
Tracey shares the real deal behind coaching, common mindset blocks women face, and why this investment could be your next big move.

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Are you ready to say goodbye to fear, frustration, and overwhelm when it comes to growing and scaling your business? You’re in the right place. Welcome to  Beyond Common Business Secrets Podcast I’m your host, Tracey Watts Cirino

Transcript

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Tracey Watts Cirino: Have you ever wondered how to find the right business coach for you and your business?


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Tracey Watts Cirino: I


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Tracey Watts Cirino: feel like so often this comes up where it's like. Oh, I know I need help, and I know I need to hire someone. But how? How do you really find the right business coach for you


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Tracey Watts Cirino: and your specific goals that you have right now. So in today's episode, I'm going to walk you through the exact steps you can take so that you don't have to waste any time, money, and energy on coaching that isn't aligned or right for you.


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Tracey Watts Cirino: This is your ultimate guide to finding the right mentor the right support and strategy to grow your business with confidence, because let's face it sometimes the right strategy is not enough.


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Tracey Watts Cirino: If we are not aligned with what's truly right for us.


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Tracey Watts Cirino: and the right business coach can really help you clarify all of this. So, friends, welcome to beyond common business secrets. I'm your host, Tracey Watts Cirino. I am a certified success coach award, winning business owner and a 5 time number one international bestselling author.


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Tracey Watts Cirino: your go to guide to building a profitable business that actually lights you. That lights you up right? We want to do stuff that lights us up. So if you're a female entrepreneur who's serious about growth


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Tracey Watts Cirino: and growing without burnout. You're in the right place, my friend, and today we are going to dive in. So buckle up. If you're in a place that you can grab a notebook, grab your tea, your coffee, and we're going to dive in, and this is going to feel like a great list for you to use over and over for different phases of your business. So


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Tracey Watts Cirino: the number one thing, when you're when you're starting out is like for you to know that


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Tracey Watts Cirino: there is like it's like, Why


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Tracey Watts Cirino: is a female business coach so useful? And


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Tracey Watts Cirino: this be an absolute game changer for you and your business, and oftentimes


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Tracey Watts Cirino: we might not even think about the fact that oh, you know what it might be nice for me to work with another female who's done it, who has walked in my shoes. So


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Tracey Watts Cirino: it oftentimes we've kind of never given ourselves permission to look at it through that lens. So some things I want you to think about, though, like, why hiring a actual female business coach to really help you on this journey can be a game changer for you. This would be because oftentimes women face very unique challenges. They're like


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Tracey Watts Cirino: balancing life, family being super ambitious and wanting to grow.


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Tracey Watts Cirino: And we may not have like really looked at it through that lens before. So when you work with a female business coach who has done what you want to do, then they understand your lived experiences and what you're going through in a way that no offense, boys, but in a way that no other man is going to really


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Tracey Watts Cirino: align with that and really understand that. So I people always say, Oh, do you only work with women, Tracy? And the fact is is that I only talk about my work with women, because that is who what I specialize in, because I think I have a very unique voice and a way to help people understand that


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Tracey Watts Cirino: sometimes just the idea of chasing harmony or of chasing balance


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Tracey Watts Cirino: leads to us being out of sync. So so often we need to


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Tracey Watts Cirino: figure out how to live in harmony, and that's going to be a better option for us.


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Tracey Watts Cirino: So much of the work that I do is about really sharing my lived in authentic experience, like really sharing what's worked for me, what hasn't. And that's often why a lot of the clients that I work with are attracted to me and both men and women. It's very interesting. The more I share the nuances in the


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Tracey Watts Cirino: specialties of what I do with women, it kind of makes you stand out to everyone. So that's the thing of just being really clear


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Tracey Watts Cirino: that the reason I enjoy working


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Tracey Watts Cirino: with women so much is that it's not just about a strategy. It's about aligning your soul, your systems with the support that people really need. So I really love doing that. And if that is the type of thing that you need at this stage in your business, I strongly urge you to find a business coach


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Tracey Watts Cirino: that helps you align with. You know. What does your heart want? What does your soul want? Oh, and there's these systems and support that you need. So I strongly urge you


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Tracey Watts Cirino: to find all of that when you are looking for the right business coach for you.


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Tracey Watts Cirino: And then that brings us to what to look for. So what would what to look for when it comes to hiring a business coach


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Tracey Watts Cirino: always say you want to look for alignment. You want to look for something, somebody that aligns with your values, your vision and your lifestyle. So if somebody


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Tracey Watts Cirino: is way out there and nothing they're doing is relatable, then that might not be the right coach for you now, if they've lived it been there done that, and now they're on to be like living this more aspirational life.


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Tracey Watts Cirino: but you know where they've come from, then that may be the right coach for you. So things I think it's really important to look for is a proven track record. You want to know that you're working with someone who has real results and has really achieved things that


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Tracey Watts Cirino: you feel are important. Right?


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Tracey Watts Cirino: One of the things I look for is knowing somebody has like failed and messed up like I will talk often about


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Tracey Watts Cirino: being really successful in one business, and then things going so bad, and you know filing bankruptcy in another. The thing is is that I don't


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Tracey Watts Cirino: hide that, or, you know, gatekeep, that I think it makes it real. And I actually look when I'm hiring


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Tracey Watts Cirino: a business coach, I look for people have


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Tracey Watts Cirino: struggled, suffered, messed up, it failed completely, and then been able to rise up and grow from there. So these are things that I look for oftentimes it can be.


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Tracey Watts Cirino: you know, difficult to sift through everything, because we might be looking at where somebody is now. But knowing their story about you know where they've come from and what's happened like. I believe that Mel Robbins does this really good? She talks about being


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Tracey Watts Cirino: I think they were losing everything, you know. Their restaurant failed. They were filing bankruptcy all this stuff before she became, you know, the really well known Number one.


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Tracey Watts Cirino: a speaker in the world right now. So the thing is is that I will look for people


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Tracey Watts Cirino: that aren't afraid to speak their truth and tell the full story when it comes to family dynamics. I've often been accused of being an over shareer, but I feel like I share from


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Tracey Watts Cirino: almost. It's almost like the awkward place of my most epic fails that have led to my


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Tracey Watts Cirino: biggest successes. So I think it's really important to know if that's important to you. Now, if you


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Tracey Watts Cirino: don't care so much about a proven track record real results. And even that person themselves, giving real testimony to you know what they've gone through where they've come from. Then that might not be important to you. Another thing I think it's really important to look for is


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Tracey Watts Cirino: clear processes or frameworks that fit your needs like one of the things that I look for when I am looking for a new coach


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Tracey Watts Cirino: is a specific area. So if I'm hiring a specialist with a specific thing, then I'm going to look for somebody where I understand the way they speak, the way they coach the way they train. One of the things I love to do for people is to take complicated systems and like these overarching


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Tracey Watts Cirino: concepts and really simplify them. So that is one of the things that I think I naturally do this, but that's 1 of the things that people often tell me like. Oh.


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Tracey Watts Cirino: I hired you because you made this complicated concept of marketing so easy for me like. Now I understand what I need to do to speak my brand properly in a way that feels like me and my brand. So, whatever it is. I think it's important for


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Tracey Watts Cirino: the person you're gonna hire


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Tracey Watts Cirino: that they have a clear process. They have a framework, something that fits your needs. I also think it's important to find someone who just gets it. So you want to work with someone who understands that, you know we are not all perfect every day, and our mindset gets in our way. And you know, oftentimes because


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Tracey Watts Cirino: we're being pulled in a lot of different directions like, here we are being female business owners that are super ambitious, and then, if things don't go our way, we also have to worry about feeding our families, and we can't get in our head about it as we hit the stage of life where? Oh, we're also putting on weight because of hormones. It's like you've got to keep your mindset strong


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Tracey Watts Cirino: even when all these things are going on. So I think it's important to work with someone who just gets it, who gets the different stages of, okay, I'm a new mom. Okay, I


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Tracey Watts Cirino: have made a decision not to have children. And this is what I'm dealing with. Now, you know, whatever it is you want to work with people that get it.


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Tracey Watts Cirino: and that give you space to help you work through the mindset blocks that get in our way, especially being females like. We have a lot of different


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Tracey Watts Cirino: expectations that are put on us, and we don't always give ourselves permission to be fully who we are, and I think it's really important to work with a business mentor and coach that helps you sort through that, so you can come out bigger, better, bolder, and stronger than you've ever been. So that is something I think is really important.


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Tracey Watts Cirino: And I I also think that, knowing


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Tracey Watts Cirino: that they have a lot of opportunity for different things like so often


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Tracey Watts Cirino: the reason I do podcasts every week and create Youtube videos and write books is that


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Tracey Watts Cirino: I'm constantly putting free content out into the world, so that wherever you are you can get to the next stage right? So that at some point you will be in that position that when you're ready to hire for a high level coach, you might think of me because of all the different ways I have helped you in putting out the free content that I do so. I think it's important to look at the ways that


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Tracey Watts Cirino: they're being generous, too, like, how does that look. And how does that make you feel right like I generously give from the heart every single week, in all the free content that I put out and the low cost items like writing books. And you know, mini programs and things like that. So I think it's important to look at that.


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Tracey Watts Cirino: some questions. This is the part where you're going to want to make sure you've got your pen and paper handy. So questions you want to ask


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Tracey Watts Cirino: before you invest is what's their coaching style, is it? You know? Tough love nurturing? Is it all strategy driven, or is it intuitive? And what I mean by that is like. I will often say that I'm like your loving kick in the pants. Right? I'm tough love, but in a nurturing way, and then I also have strategy and


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Tracey Watts Cirino: a little bit of that intuition of knowing what's right for each person that I'm coaching, especially the people that I'm coaching one to one, and I really have the opportunity to work with.


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Tracey Watts Cirino: So you want to think about that if you're somebody that doesn't do well with somebody that's like all strategy driven like you got to do this, you got to do this. You got to force yourself. You gotta go. You gotta go. If that doesn't work for you. Then you do not want to hire a coach. That is all. Strategy driven all day right that might negatively affect


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Tracey Watts Cirino: your


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Tracey Watts Cirino: The way that you process like your nervous system might get out of whack with that. So I always say that I'm like that loving kick in the pants.


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Tracey Watts Cirino: but it's done with it in nurturing. It's done with heart because


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Tracey Watts Cirino: I believe in your potential. So


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Tracey Watts Cirino: you have to know yourself well enough to know like, hey? If you're gonna be


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Tracey Watts Cirino: handing over your hard earned cash to have someone help you, you want to make sure that their style and their approach is something that


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Tracey Watts Cirino: lights a fire in you like. Sometimes we want somebody that kicks our butt like. I love to hire people that are all focused strategy when it comes to like a workout coach, or something like that. But when it comes to the expansion, and me tapping into being more of my authentic feminine power. I need somebody that's tough love and nurturing. So


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Tracey Watts Cirino: think that through for yourself, right? We


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Tracey Watts Cirino: also have times in our life where we feel like our timing's off. So maybe you want to hire a coach that's really intuitive about this is the time to act now, right? So these are really important questions to ask yourself before you invest like. Is that


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Tracey Watts Cirino: coaches style empowering to me? Is it motivating, or do they make me feel inadequate, like one of the things I can say is that I


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Tracey Watts Cirino: have defined heart, and for those of you that know about human design, I have a defined heart center. So I have a very strong willingness, and so many of my clients love that about me. It's 1 of the main reasons they hire me. It's almost like borrowing that willingness to get it done. That's where the loving kick in the pants comes from. So that


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Tracey Watts Cirino: is something that I love to share with people. Because I'm like, you've got this. You're worth it. You can charge anything you want. Let's just provide enough value that everybody else understands while you're while you're charging that high ticket value. So that is just something to really think about. Another question is, do they offer personalized support or one size fits all approach. So what I mean by that is.


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Tracey Watts Cirino: you can hire a coach that is going to offer you like one to one personalized support, or you might


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Tracey Watts Cirino: be part of a huge group program where it's more, one size fits all. And you're just doing this one thing, and you're not gonna have any access to them. But you need to know how to do this one thing


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Tracey Watts Cirino: that's great. But if it's overall and you want it customized to yourself, I want you to know something that not every coach out there is going to tell you the truth when you're getting personalized support. It is going to cost you more money period. If it doesn't, then it's probably not the right coach. So one to one personalized support is going to be the most expensive. However, when you are starting out in the beginning of your business. It is an area that if you


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Tracey Watts Cirino: invest the money, time and energy there, you will catapult yourself to achieve tremendous growth, bigger, better, faster than ever. Right? I often say, like we have all of the options for you like right. I have


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Tracey Watts Cirino: low cost books so that you can get coaching at the most affordable price. Then we have master classes and one off


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Tracey Watts Cirino: mini courses that you can take just to solve a specific problem like one of one of our main mini courses. Masterclasses is all about how to speak your brand messaging with confidence and authority. That is often something that many of our clients will be like, Okay, I'm going to get that. I'm going to master that, and then they'll grow into


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Tracey Watts Cirino: hiring me for one to one mentorship or more one-to-one coaching. So it really depends where you are. And then we have programs like the beyond common essentials program is a program that is designed to help you get really clear on what makes you successful so that you can get clear on how to earn more.


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Tracey Watts Cirino: how to. You know how to charge more, how to deliver more, so that you can grow a really beyond common life. That is a evergreen coaching program that you can purchase and have access to at any time. It's the same thing that we have with the CEO power code. The CEO Power code is all about saving you 10 h or more every week. It is very specific.


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Tracey Watts Cirino: I teach you how to customize it to yourself with your own unique


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Tracey Watts Cirino: energy, your own business strengths. And I really take you through the process to clarify this.


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Tracey Watts Cirino: So this is these are programs that are more.


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Tracey Watts Cirino: You know that you can take them anytime in there


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Tracey Watts Cirino: for you to do at your own convenience. But I walk you through the steps on how to customize it for you, because that's something that is really a pet peeve of mine. I am not a fan of the one. Size fits all approach. So even in our evergreen programs that you can purchase anytime on our website or from our sales pages.


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Tracey Watts Cirino: you will be walked through how to customize it for your unique journey, and where you are right now. So I really urge you to ask those questions. Ask it of the person you're thinking of investing with. Ask it of yourself if it's important to you.


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Tracey Watts Cirino: And then another thing is, how accessible and available are they to support you? So with every single program we have, we show you what is the level of accessibility. And like, I said, when someone is paying for high level one to one mentorship, they're going to have the most accessibility, and then I have a few clients that are my


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Tracey Watts Cirino: highest level consulting clients, and I only take on a few a month, and those are going to be like the $10,000 vip days where we are going to bang out your entire marketing strategy. We're going to outline your whole book so that you can get it done. We're going to do your next new offer. Marketing, you know. Launch. So these are things that


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Tracey Watts Cirino: give you one to one access for a higher level. So you just want to know what you're getting yourself into. And then another question to ask is, what kind of community or accountability is included. So when I do


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Tracey Watts Cirino: group programs or master like masterminds, this will be in the beginning. Usually when we're launching something new. And with that we will usually build a community or accountability around it. The or the rest of our programs, if they're one to one. They have a lot of personal accountability built in.


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Tracey Watts Cirino: and me sharing my willingness to help you get things done with you. But be done for you, the ones where you're they're on demand, and you're buying it.


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Tracey Watts Cirino: And you're gonna adapt it to yourself.


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Tracey Watts Cirino: That is not going to have a lot of community involvement and a lot of our clients love that because they don't feel like they're getting lost in the noise of it all. So you have to figure out what's best for you.


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Tracey Watts Cirino: I oftentimes like to be a part of a community. If it is a specific thing that I feel like I need, I want to do a lot of research. I need a lot of different voices around it. Other times when I just want to know a new skill, and I just want to get it done. I do not sign up to be a part of the community part. I will only do the coaching. So that's just true for me in my journey with coaches, but yours could be different.


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Tracey Watts Cirino: Well, I think it's really important to know what level of accountability you're getting with each, you know, with each program that you're signed like what's really included with.


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Tracey Watts Cirino: as far as community and accountability goes, so some red flags to avoid


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Tracey Watts Cirino: is coaches who promise overnight success. I cannot tell you how many people I hear this from like. Oh, I was promised the sun, moon, and stars, and I actually got none of that. So you do not.


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Tracey Watts Cirino: You want to take that as a red flag? If if a coach is promising you overnight success without knowing any of the ins and outs and nuances of your personal business. It


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Tracey Watts Cirino: it's not going to be something that's aligned right? So just really pay attention to that. Another red flag to avoid would be lack of transparency. So lack of transparency in pricing or results. So


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Tracey Watts Cirino: you want to know, what results am I getting, and how much does it cost? Right? That should be very clear to you


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Tracey Watts Cirino: after you've had like, if you are sitting through a consultation, and then they're gonna give you a follow up, or they're gonna tell you in person, whatever it is. By the time you are signing on with that coach that consultant you should have a clear understanding. What results are you getting, and how much is it going to cost like that? Transparency should be there on the pricing and results.


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Tracey Watts Cirino: Another red flag would be.


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Tracey Watts Cirino: If it's a coach that's not walking their talk or living the kind of life or business you want. So if somebody is saying one thing


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Tracey Watts Cirino: and doing another that is not living in, you know, incongruent that's living incongruent. It's not living in their own authenticity, their own integrity. So pay attention to that, because that's definitely a red flag that you want to avoid. Another thing you want to avoid is cookie cutter strategies that don't feel aligned with your energy again when people are like. Oh, this is the only way you have to do it this way. This is the only way that works


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Tracey Watts Cirino: tend to run from that, because


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Tracey Watts Cirino: I think sometimes that we might jump on the bandwagon to a new strategy, but once we hold it in our heart to feel what's right for us. We can get clarity on like. Oh, this is how I would do that for me. Now, can you support me through that. And I'm like, yes, I love clients like that. That makes it so exciting for me. So you want to really think this through that, you know, that's really important.


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Tracey Watts Cirino: So


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Tracey Watts Cirino: how to take the next step. So the next step would be to trust your gut. You know, chemistry matters like. And if we're going to talk through the different authorities that we have in human design, you're going to trust your gut. If you're sacral, you're going to trust your spleen. If you're a splenic.


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Tracey Watts Cirino: you are going to trust your heart. If you're heart centered and you are, gonna trust your


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Tracey Watts Cirino: your emotional wave. If you are emotional authority, and if you are a reflector, you are going to trust that lunar cycle. So the chemistry matters so


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Tracey Watts Cirino: really like feel into your authority and trust that that chemistry is so important. That's going to be super super important. So often I will have people that I met


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Tracey Watts Cirino: somewhere like. They heard me speak on a podcast or I spoke in an event, or somebody referred them. And they'll go on and purchase one of our highest level programs like a $10,000 Vip strategy day with me, or they want to do like this 6 month mentoring, and they'll sign up immediately. And


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Tracey Watts Cirino: I honor and appreciate that, because when you know, you know, you're trusting yourself. That is a wonderful thing. Then I have other people that will start with. You know, I'm going to buy her book 1st and see if I like her coaching style. I'm gonna buy one of her master classes.


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Tracey Watts Cirino: and then from there, I'm like, oh, I really like how she teaches. I will go and sign up for a High Level program. So


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Tracey Watts Cirino: you know you best


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Tracey Watts Cirino: trust what feels best for you. And I invite all of you to check out my website. tracywatserino.com check to see what you know, products, courses.


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Tracey Watts Cirino: coaching, packages align with you, and if you have


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Tracey Watts Cirino: any questions at all, feel free to book a free clarity session that will help you. I always say that even if I'm not the coach for you, I will help you hire the right coach for you, because I do happen to have a lot of friends in in the industry as well. So that's the thing. If you're at this point in your life where you're like, okay, I just really want to scale my business, and I need to save time. Then I know that the CEO power code


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Tracey Watts Cirino: is the right program for you, and that's the direction you're going to want to go. If you are really at a phase that you want to grow and scale your business, you know you need personalized support and mentorship, then working with myself or another coach in a 1-to-one mentorship style program is going to be a great option


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Tracey Watts Cirino: when I work with people in the mentorship where we all. They also have access to like voice notes 4 days a week.


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Tracey Watts Cirino: This allows us to really bust through any limiting beliefs or mindset traps that people get into. So it really is


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Tracey Watts Cirino: up to you as far as where you are in your journey. So you want to think about like, where like, what's the stage of your business? And what kind of support do you really need right now? Right like, what stage of business are you in, and what type of support do you need? That's always


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Tracey Watts Cirino: going to be


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Tracey Watts Cirino: a clarifying question, right like, oh, well, where am I right now? And where am I trying to go right? So I will include in the show notes a link for you to download a clarity guide so that you can figure out what stage you're in, right like. What stage are you in? What would be the best


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Tracey Watts Cirino: coach for you to hire, to grow your business so that I will include those, and I will also include the link for you to schedule a clarity call. And as always, I invite you to


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Tracey Watts Cirino: share this podcast. With your business, Bestie, and if you are loving what you're hearing from us here on beyond common business secrets, we would love for you to leave us a 5 star review. Wherever you are tuned in.


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Tracey Watts Cirino: We love hearing from you. We love hearing reviews.


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Tracey Watts Cirino: and as always stay beyond. Amazing, and I will see you on the next one. Take care!