How to Sell High Ticket Services: Why Your Marketing Message is Costing You Sales

I know your brilliance, but I also know that if you are over-explaining your value, you are pushing money away. In this episode of Beyond Common Business Secrets, I’m showing you why your "I help" statement is likely creating "High Ticket Friction" and killing your sales. Stop hiding behind vague, "spiritual word salad" or "corporate robot" language. I’m breaking down my Voice to Cash framework so you can start hearing "How do I pay you?" within the first few minutes of any conversation. It’s time to stop the talk and start the selling.

🚀 Ready to Turn Your Voice into Cash?

Stop trying to find the "perfect" words and let me build the kit for you. Within 7 days, from the date of asset submission, I will deliver your complete Money Message Kit: including your high-authority "I help" statement, your bios, and the conversational DM and email language you need to sell in real life. 

👉 GET YOUR VOICE TO CASH KIT HERE: beyondcommoncoaching.com/v2c

Connect with Tracey:

• Instagram: @TraceyWattsCirino (DM me the word VOICE to chat!)
• Facebook Group: Beyond Common Business Secrets

Enjoyed the show? I lead knowing that your success is inevitable when you align your voice with knowing you are already worthy. Stay bold, stay aligned, and keep leading. I’ll see you inside Voice To Cash!

TraceyWattsCirino.com

Turn your Voice into Cash 💰

Turn Your Voice into Cash 💰  with TraceyWattsCirino.com

Transcript

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Tracey Watts Cirino: I know your brilliance. I see the results.

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Tracey Watts Cirino: you get for your clients. And I believe with my whole heart that the work you are doing is vital.

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Tracey Watts Cirino: And of high value for the world.

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Tracey Watts Cirino: But I also know, because I've lived it, and I've seen it with hundreds of my own clients.

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Tracey Watts Cirino: That if you are over-explaining your value, you are actually pushing, just literally pushing money away. You're… you're sending the signal to the universe, like, go away.

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Tracey Watts Cirino: So… If you aren't hearing.

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Tracey Watts Cirino: People say, how do I pay you? Or my favorite, here's my credit card. Within the first few minutes of a conversation about what you do, you don't have a sales problem.

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Tracey Watts Cirino: You have a clarity problem.

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Tracey Watts Cirino: So, I lead knowing that clarity is the highest form of respect you can give a client.

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Tracey Watts Cirino: If they… If they have to work to understand how you help them, you've already lost the sale.

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Tracey Watts Cirino: So today, we are stopping the talk. We're stopping just talking.

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Tracey Watts Cirino: and starting the selling. I'm giving you the exact clarity

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Tracey Watts Cirino: I've given to so many others the shift that turns your voice into cash. So, are you ready? Buckle up, because we are turning your voice into cash so that you can start.

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Tracey Watts Cirino: feeling stronger and more powerful. Like, your business is this viable, profitable thing, rather than a glorified, expensive hobby, right? Like, we're moving away from that.

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Tracey Watts Cirino: So, friends, welcome to Beyond Common Business Secrets. I'm your host, Tracey Watts Cirino, and we are talking about high-ticket success.

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Tracey Watts Cirino: Specifically, we are talking about the words that come out of your mouth.

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Tracey Watts Cirino: I have done this with so many clients, and the pattern is always the same.

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Tracey Watts Cirino: You think you need a better funnel, a new website, or you need more social media posts, even though you're posting like crazy. I know…

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Tracey Watts Cirino: You just need a better message.

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Tracey Watts Cirino: Most experts are exhausted because they are on this content treadmill, trying to prove their worth to an algorithm.

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Tracey Watts Cirino: But I believe that high-ticket clients don't buy from people who are loud, they buy from people who are clear.

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Tracey Watts Cirino: So, when you are over-explaining.

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Tracey Watts Cirino: And rambling on and on, you've pretty much already lost the high-ticket client. I know it's hard to hear. It's like this thing, like.

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Tracey Watts Cirino: when you over-explain, you're literally… you're sending a signal to somebody that would be considered a high-ticket lead that you aren't an authority. You're signaling that you're still trying to convince yourself

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Tracey Watts Cirino: of your value.

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Tracey Watts Cirino: And this is what I call high-ticket friction. It creates a barrier between you and your brilliance, like, so, you're already brilliant, you're already worthy. If there's anything in the world that I can give you, it is just that you know

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Tracey Watts Cirino: Right now, in this moment, and forever going forward, that you are brilliant, and you are already worthy

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Tracey Watts Cirino: of the sale.

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Tracey Watts Cirino: So, this high-ticket friction, this creates a barrier between your brilliance and their bank account, which is the opposite of what we're trying to do in business. So, I'm here to remove the barrier and help you grow your bank account.

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Tracey Watts Cirino: How does that sound?

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Tracey Watts Cirino: Yes, yes, okay.

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Tracey Watts Cirino: Awesome. So let's have some fun. I want to show you exactly why I can give you this clarity. I see this happening all the time. I see brilliant business owners, experts, authors, PhDs.

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Tracey Watts Cirino: top-tier coaches, you know, all these various clients that I work with.

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Tracey Watts Cirino: I see them using what I call the invisible language. It's vague, it's fluffy, and it's costing you thousands. And honestly, I'm guilty of it at times as well. So, let me show you…

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Tracey Watts Cirino: How not to do it, versus

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Tracey Watts Cirino: the voice-to-cash way, which is, like, the Tracy way, where we turn your voice, your message, into cash, right? So, we're gonna walk through

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Tracey Watts Cirino: how not to do it, and you might laugh because maybe you were just at a party or a networking event where someone said this, and you chuckled. Or maybe it was you, and you're gonna laugh at

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Tracey Watts Cirino: just know that I'm laughing with you, not at you. So, number one is the spiritual word salad. So, if your bio says.

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Tracey Watts Cirino: I help seekers tap into their inner frequency for holistic abundance, My friend.

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Tracey Watts Cirino: Please stop saying that.

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Tracey Watts Cirino: I'm being direct because I care, and I love you, and if you say that at a party, people will slowly back away towards the snack table. And not because, hey, it is…

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Tracey Watts Cirino: it's actually probably very true, but nobody is searching Google

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Tracey Watts Cirino: for frequency shifts at 3 AM. They're just not.

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Tracey Watts Cirino: Higher level people

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Tracey Watts Cirino: will figure out that, hey, I am a seeker, I am a creator of the universe, and…

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Tracey Watts Cirino: I am vibing at a higher frequency that is all about abundance.

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Tracey Watts Cirino: But… average client is not living in this. So, understand that nobody

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Tracey Watts Cirino: not even me, I've never searched this, is searching for frequency shifts at 3 AM. They're searching for a solution. So.

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Tracey Watts Cirino: The switch, the voice-to-cash switch, is my clients learn to say it this way. I help exhausted founders double their income without working more hours.

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Tracey Watts Cirino: You see the difference? Like, did you feel that even energetically, right?

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Tracey Watts Cirino: That is a money message, right? That's a money message. This one I hear all the time in some various form,

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Tracey Watts Cirino: And I call it the corporate robot. Okay, so if you say, I provide synergistic solutions for optimized workflow.

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Tracey Watts Cirino: You kind of sound like a printer or a computer manual.

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Tracey Watts Cirino: I love you, but you do.

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Tracey Watts Cirino: So, try this instead. I fix messy back-end systems so the founder can finally take a vacation without the business collapsing.

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Tracey Watts Cirino: Like, that's gonna make someone at a party say, oh my god, here's my credit card, when can you come and do this for me immediately?

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Tracey Watts Cirino: And if you take that one and run with it, you're welcome! So, here's another one, the vague Strategist. So, don't tell me you help visionaries impact the world.

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Tracey Watts Cirino: Because I do that, absolutely! I'm all about helping high-level visionaries impact the world, but if I said that as my, like, I help statement, people will look at me like, yay, good for you.

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Tracey Watts Cirino: So… so here's the thing.

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Tracey Watts Cirino: It's also everyone, EVERYONE on LinkedIn says that.

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Tracey Watts Cirino: everyone on LinkedIn. So now, it's literally invisible.

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Tracey Watts Cirino: On LinkedIn, you will see this everywhere, and it's made it so invisible.

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Tracey Watts Cirino: So instead, tell me, I help… Authors.

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Tracey Watts Cirino: I help coaches and authors turn their books into high-ticket coaching programs that sell out before they launch.

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Tracey Watts Cirino: That is something I can get behind, right? That is something that, even as a coach, I love helping my author clients with. So, the thing is, is that

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Tracey Watts Cirino: There is always a way to find the money message within the words you might be currently using.

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Tracey Watts Cirino: I have seen the light bulb go off for my clients when they finally stop hiding behind these big… you know, they're big, vague, visionary words.

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Tracey Watts Cirino: So, my…

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Tracey Watts Cirino: voice-to-cash framework. This requires that your message lands in all four places. There is no compromise. It's an AND. It has to land in all four places. So, it must land on your website.

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Tracey Watts Cirino: When you speak it out loud.

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Tracey Watts Cirino: When you're being interviewed, and this one is the most important.

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Tracey Watts Cirino: Most importantly, when you are casually chatting with a new friend at a party, or in… a DM.

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Tracey Watts Cirino: If it doesn't work in a casual conversation, it's not going to work.

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Tracey Watts Cirino: In a sales call. And… Let's be really clear, like.

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Tracey Watts Cirino: how many people really want to be on a sales call? I… sales call. I know I gave those up years ago, because the clients that…

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Tracey Watts Cirino: want to work with me, they usually already know they want to work with me because they heard me speak somewhere, they met me somewhere, or a friend or a business colleague told them about me. So.

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Tracey Watts Cirino: doing a sales call's sort of… not the best use of my time. So.

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Tracey Watts Cirino: The thing is, is that the more that you have this money messaging built into your everyday conversations.

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Tracey Watts Cirino: you will have more people reaching out that already know they want to work with you. And isn't that the beauty of building a business? That

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Tracey Watts Cirino: Also aligns with Creating and building a life that you love.

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Tracey Watts Cirino: So, that is always sort of what we're going after. And just, I even wrote this down for funsies, just for funsies, because I wanted to play… like, there's a million ways I could actually say what I do, but to keep it real clear and clean.

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Tracey Watts Cirino: I help experts say what they do.

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Tracey Watts Cirino: so people actually buy. That's, like, the real simple thing. And then…

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Tracey Watts Cirino: I will often add in to what I say is, like, I translate your expertise into your money messaging. So those are really simple sentences. Now, if I want to dive deeper and give it a little more, because I'm having a deeper level conversation.

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Tracey Watts Cirino: I might say that, you know, I help business owners and leaders articulate your brilliance so you can lead boldly.

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Tracey Watts Cirino: Feel self-confident, and serve powerfully.

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Tracey Watts Cirino: You still get the idea, though, right? It's still crystal clear, but if we want to cut through all the fluff.

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Tracey Watts Cirino: We would say, I help experts

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Tracey Watts Cirino: say what they do, so that people say, here's my credit card, right? Like, that's the idea. And you want it to feel that clean, that pure, and…

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Tracey Watts Cirino: Then it… then you're sort of operating from that higher frequency that we were talking about that gets people that just want to work with you immediately.

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Tracey Watts Cirino: So,

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Tracey Watts Cirino: I have spent years helping experts get paid, and I realized that my clients were spending months trying to find their voice.

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Tracey Watts Cirino: when I could just build the money messaging kit for them. That's why I created the Voice to Cash Intensive. This came after years of hearing my clients say, oh, I wish I had your confidence, how you will just…

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Tracey Watts Cirino: Say it so matter-of-fact, like, this is the offer, and this is how much.

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Tracey Watts Cirino: that's actually why I really wanted to work with you. I'm like, hmm, interesting. Like, after hearing this so much, I'm like, okay, this is something that's super important, and there's such a big need for it. So, this particular offer

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Tracey Watts Cirino: That I created, Voice, the Voice to Cash Intensive.

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Tracey Watts Cirino: where I give you your money messaging kit. This is a 14-day, done-for-you experience.

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Tracey Watts Cirino: you send me your messy notes, your old bio, and your… your, embarrassing stuff from an old website that you… you don't even share with people anymore. Like, that… no. So anyway, but you can send me your messy notes, your old bio.

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Tracey Watts Cirino: your vision, and then, within 14 days of you sending me all of that, I will deliver to you your complete money message kit. This is a $5,000 service.

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Tracey Watts Cirino: And it is…

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Tracey Watts Cirino: where I will hand you your high authority, like, your high authority I help statement, your bios.

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Tracey Watts Cirino: both for your website and for your social, and then this one is the game changer. This is the one where people instantly turn their new messaging, their, you know, their

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Tracey Watts Cirino: They're sort of… it's your actual voice, but I hear people tell me all the time how much it sounds more like them than they've ever sounded before. This is where we turn your voice into cash.

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Tracey Watts Cirino: And this is the game changer. The conversational DM, email, and

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Tracey Watts Cirino: conversations at, if you're in line at the coffee shop, or at the grocery store. This is how you sell

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Tracey Watts Cirino: In real life, with more confidence, instead of having to post more content.

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Tracey Watts Cirino: So, I handle the words that align with sales. You get back to just being the brilliant, beautiful expert that you are.

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Tracey Watts Cirino: So, this is a passion of mine, because I am done watching experts struggle to say what they do. If you are done creating content.

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Tracey Watts Cirino: and you're ready to start creating unshakable prosperity, it all starts with your voice.

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Tracey Watts Cirino: I know this works, I've seen the bank accounts of my clients change because they finally learned how to speak their value with confidence and conviction.

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Tracey Watts Cirino: So, if this sounds like you, if this lit you up, if this is like that full-body yes.

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Tracey Watts Cirino: Go to the link in the show notes, or DM me on Instagram the word voice, and go do this right now. Let's build your voice-to-cash money messaging kit in the next 7 days.

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Tracey Watts Cirino: As always, I will see you on the next one, and until then, stay beyond amazing, and let's start commanding the cash we all know you deserve.

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Tracey Watts Cirino: Take care!