Why Doubt Isn’t Your Enemy It’s Your Greatest Business Advantage

If your messaging isn’t landing… this is why.

Most experts, coaches, authors, and service-based business owners don’t have a strategy problem
 they have a truth problem.

They’re not fully saying what they mean.
 And their audience can feel it.

In this episode, Tracey Watts Cirino breaks down why doubt isn’t your enemy, it’s the key to messaging that actually converts.

You’ll learn:
 ✨ Why your content isn’t turning into clients
 ✨ The difference between doubt that blocks you vs. sharpens you
 ✨ How to say what’s true in a way people actually feel (and buy)

If you’re done watering it down… this is for you.

💰 Voice to Cash Intensive is NOW OPEN
Enroll today 🙌🏻

🎧 Resources Mentioned:

•  Get your Human Design Chart: www.traceywattscirino.com
•  Download the 7 Layers Deep Guide 

💰 Ready to turn your voice into revenue?
Enroll now in the Voice to Cash Intensive: 

⭐ If this episode resonated, share it with your business bestie and leave a 5-star review!

Check out the CEOPowercode.com/course

Transcript

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Tracey Watts Cirino: I don't…


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Tracey Watts Cirino: trust things easily. Not strategies, not frameworks, not even things that sound really, really good on the surface.


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Tracey Watts Cirino: And for a long time, I thought that that was a problem.


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Tracey Watts Cirino: I thought something was wrong with me, because I couldn't just take something and run with it.


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Tracey Watts Cirino: and feel fully sold, like I saw everybody else doing.


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Tracey Watts Cirino: But what I realized is… That's actually my greatest strength.


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Tracey Watts Cirino: Because I do not accept things. I never have. I find the truth inside of them. So, I look for this deep, hidden truth, this inner meaning.


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Tracey Watts Cirino: And today, I want…


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Tracey Watts Cirino: To talk to you about how that has shaped everything in my life, especially my business, and how the thing you might feel


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Tracey Watts Cirino: like… Is your biggest roadblock, or just your biggest block in general, is actually…


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Tracey Watts Cirino: The exact reason that you're meant to lead.


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Tracey Watts Cirino: So, hello, and welcome to Beyond Common Business Secrets. I'm your host, Tracey Watts Cirino, and this is a show for experts, authors, spiritual teachers.


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Tracey Watts Cirino: Coaches and service-based business owners who are ready to step into their truth and get paid for it.


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Tracey Watts Cirino: So, as I said, I'm Tracey Watts Cirino from TraceyWattsCirino.com, and today, we're diving deep into a question that I've been obsessed with my whole entire life. Like, really, my whole entire life.


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Tracey Watts Cirino: I will ask, how, like.


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Tracey Watts Cirino: what I've been obsessed with my whole entire life is, how do you say what you do, right? What you do, what you've lived, what you're uniquely gifted at? Like, how do you


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Tracey Watts Cirino: say it… Package it so that people actually buy from you.


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Tracey Watts Cirino: this has just been an obsession. I mean, I really can think back to when I was babysitting


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Tracey Watts Cirino: this was, like, a question I still ask, like, what would make them choose me over someone else? So, this is true for business, all the way from babysitting, and when I was, you know, recording mixtapes for my family.


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Tracey Watts Cirino: to present day as a life and business coach. So, if you,


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Tracey Watts Cirino: you know, if you've ever been curious about how people actually buy from you, this… this is what we're gonna dive into. If you've ever created offers, high-ticket coaching packages.


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Tracey Watts Cirino: Or a signature program, but you feel like your messaging is falling flat.


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Tracey Watts Cirino: You're in the right place, my friend. This episode is for you. So, I have spent my entire life asking questions that most people, like, don't stop to ask.


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Tracey Watts Cirino: That's, like, really what I live for. So…


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Tracey Watts Cirino: I will ask questions like, what am I here for? What am I here for? I was that annoying kid, like, why do we exist? How do we come to be in this world? Like, that… and that has never stopped since I was a kid. I mean, my parents were like, Trace, you were… you were a lot.


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Tracey Watts Cirino: What? It's so much. But this questioning curiosity spirit


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Tracey Watts Cirino: has led me down the roads that were meant for me in business. So, I really wanted to dive into that with you today. So.


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Tracey Watts Cirino: Asking questions like, what does this actually mean? Is this true? Or is this just what we've been told?


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Tracey Watts Cirino: is true. Hmm.


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Tracey Watts Cirino: And I have to say, like, I don't ask these questions lightly.


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Tracey Watts Cirino: I feel them deeply.


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Tracey Watts Cirino: Like, I cannot move forward… Unless something clicks into place as truth for me.


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Tracey Watts Cirino: And if you're anything like me, you know exactly what I mean. You've probably been the person who doesn't feel


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Tracey Watts Cirino: that you can just follow the crowd, like everyone else. Like, you just… it doesn't work for you. You might feel skeptical when something feels too packaged, like you're, hmm, suspicious. And you might…


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Tracey Watts Cirino: You might be the person who needs to understand something deeply before you can stand behind it.


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Tracey Watts Cirino: And here's the part that most people don't say out loud.


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Tracey Watts Cirino: That level of questioning can feel exhausting.


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Tracey Watts Cirino: Because it can turn into doubt.


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Tracey Watts Cirino: And if you don't know how to move the doubt, like, if you don't know how to move the doubt through your body.


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Tracey Watts Cirino: So that you expel it, you can stay stock.


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Tracey Watts Cirino: and turn it into self-doubt, which causes so much dis-ease, right, and all the problems that we would create in our body. So…


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Tracey Watts Cirino: I want to tell you a story about when I first…


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Tracey Watts Cirino: When I first found human design.


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Tracey Watts Cirino: This was many years ago, and you would think, because…


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Tracey Watts Cirino: I love to learn about new things, and I love exploring answers and tools, like, all the things that you would think I… I would be all in.


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Tracey Watts Cirino: But I wasn't. I was not at all. I was suspicious.


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Tracey Watts Cirino: I was like, okay, this is interesting, but also, is this real, or is it total BS? Like, seriously?


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Tracey Watts Cirino: And then, in my, you know, ever-curiosity, questioning fashion, I went deep.


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Tracey Watts Cirino: I really went deep, asking a lot of questions, reading, studying, trying to understand. And at one point, I actually thought I was a completely different type. So, I thought…


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Tracey Watts Cirino: Yeah, my parents must have messed up my birthday, because this is totally wrong. Like, maybe… maybe I was adopted. Like, laugh out loud, yes, but seriously, these were… these were questions. Now.


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Tracey Watts Cirino: If you are not familiar with human design, I want to let you know that you can run your human design chart right on my website, tracywattzerino.com. Just go under the tab, I think it's…


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Tracey Watts Cirino: you know, work with me, and then you can find a place to run your human design chart absolutely free. So, go ahead and do that.


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Tracey Watts Cirino: And I'll even make sure that we include that in the show notes.


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Tracey Watts Cirino: And if you want to know the basics and fundamentals of human design, go back and listen to a few of our episodes. I can't remember the names and titles, but if you go back through previous episodes of Beyond Common Business Secrets, you'll see those where I walk you through some of, you know, the basics and the learning of human design. So, I just want to make sure I say that.


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Tracey Watts Cirino: So


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Tracey Watts Cirino: Of course, I'm questioning everything, right? And meanwhile, you have to understand, like, I look so much like my parents that when I was a kid, and…


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Tracey Watts Cirino: I would be with my mom somewhere, people would be like, oh, you look just like your mom. But then my dad would walk in, and they'd be like, oh no, I take it back, you look just like your dad. So, somebody that grew up knowing fully that these are… I started questioning everything. So, it's really funny, but looking back.


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Tracey Watts Cirino: this all makes so much sense, that I really thought I had a completely different type.


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Tracey Watts Cirino: And I'm just laughing and grinning from ear to ear, because it makes so much sense as I look back. Because I was seeing myself through layers of conditioning.


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Tracey Watts Cirino: through who I thought I should be, Not who I actually was.


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Tracey Watts Cirino: And the deeper I went into my studying, and really, the deeper I went into finding the answers was really because I'm suspicious, and I don't believe anybody. So, like, I…


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Tracey Watts Cirino: almost like… it's almost like, in pursuit of proving wrong, like, oh, this can't be true, is how I dove in. Like, I dove in with such wild abandonment to… to… to have proof that


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Tracey Watts Cirino: this couldn't be correct, right? Like, that's how I win it. So… Though…


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Tracey Watts Cirino: though I had all these, like, layers of conditioning, and I was looking at everything through this lens of who I thought I should be, and not at all…


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Tracey Watts Cirino: who I actually was.


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Tracey Watts Cirino: And as I went deeper and deeper, the more uncomfortable I got. I mean, really so uncomfortable, because I started to see where I had been so out of alignment, and I had been, like, living there, setting up camp for years.


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Tracey Watts Cirino: So, where I had been making decisions based on fears.


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Tracey Watts Cirino: And on other people's expectations that had really no Part of… of my own internal knowing, right? Like.


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Tracey Watts Cirino: this was something I wasn't aware of, right? That… I had been completely…


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Tracey Watts Cirino: so out of whack, so out of alignment, and every decision I was making at the time was coming from a place of fear and other people's expectations.


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Tracey Watts Cirino: Instead of my own inner knowing. And that…


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Tracey Watts Cirino: is not a light realization. Not at all. That will shake you. That will rattle you to your core. And oh, the tears!


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Tracey Watts Cirino: So many tears when… I was diving into this.


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Tracey Watts Cirino: And if you have gone through this experience, I am sending you a hug, my love, and if you are, you know, new to this process.


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Tracey Watts Cirino: you know, just know that I'm… I'm rooting for you, and I'm cheering for you.


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Tracey Watts Cirino: But here's where everything, like, changed for me. This is where everything changed for me. I didn't run from the doubt. Like, I didn't run from the doubt.


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Tracey Watts Cirino: I followed it. I started, like, really following it. And I started asking better questions.


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Tracey Watts Cirino: instead of, like, being like, oh, I probably shouldn't ask that because, oh, someone will think I'm negative, you know, like, instead of shrinking.


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Tracey Watts Cirino: I… I ask better questions of myself and of others.


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Tracey Watts Cirino: Not, is this wrong that I think this, or what's wrong with you, or all the negative, you know, all the negative chatter that we can have going on inside our own mind, right?


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Tracey Watts Cirino: So… I went to the instead, but what feels true for me when I actually apply this?


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Tracey Watts Cirino: Hmm.


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Tracey Watts Cirino: And that's, like, where everything shifted. Because I stopped looking for someone else to confirm, The truth.


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Tracey Watts Cirino: Right? I stopped looking outside of myself, and I started building my own relationship with doubt and with what is true for me.


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Tracey Watts Cirino: And it's so… it's so miraculous that when I look back now, in deep, like, reflection, I can see it so crystal clear throughout my whole life.


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Tracey Watts Cirino: Even we before I knew anything about human design. There was…


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Tracey Watts Cirino: so many of these, like, collective moments in my life where I was completely in my power. I was initiating, leading, moving from desire and my own heartfelt inner knowing.


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Tracey Watts Cirino: there were moments that I had all, like, what I call, like, all the god bumps. Like, I knew this was


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Tracey Watts Cirino: Absolutely, for me.


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Tracey Watts Cirino: And it didn't matter about anyone else's opinion. And then there, like, they could have thought I was crazy, and… which was the case most of the time. And there were moments where I…


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Tracey Watts Cirino: Pulled myself back.


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Tracey Watts Cirino: Because someone else didn't understand it. Because it felt too bold. Because too many people were questioning me. Because I made it mean something about me.


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Tracey Watts Cirino: And those were the moments that I feel like I left myself.


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Tracey Watts Cirino: as I… Take a more serious look back, These were moments I…


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Tracey Watts Cirino: left myself completely, and it almost feels like detaching… detaching from your own body. Like, your body and mind are just complete separate. That…


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Tracey Watts Cirino: Is what it was like for me.


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Tracey Watts Cirino: And… That… was how I lived for so long, not realizing how…


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Tracey Watts Cirino: disjointed and unaligned I was, right? So…


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Tracey Watts Cirino: The… the real… the real truth is that


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Tracey Watts Cirino: here's what I know now. Here's what I know now. Doubt is not your problem.


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Tracey Watts Cirino: Doubt is not your problem, doubt will never be your problem. Staying stuck in doubt is.


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Tracey Watts Cirino: So, there are two types of doubt.


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Tracey Watts Cirino: And there's the kind that shuts you down.


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Tracey Watts Cirino: And, like, causes you to freeze, and leads you to be, like, overcome with fear, right?


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Tracey Watts Cirino: and just… stuck.


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Tracey Watts Cirino: like, it's like being stuck in the mud, or quicksand. Like, you're stuck, but you're also, like, falling, falling, falling.


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Tracey Watts Cirino: And then there's the kind that wakes you up. There's the kind that wakes you up and, like, catapults you. It's like, okay.


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Tracey Watts Cirino: here I am, wake up.


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Tracey Watts Cirino: And… and the difference, like, you're like, okay, and the difference is… is whether or not you're willing to ask


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Tracey Watts Cirino: The questions that lead you back to yourself.


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Tracey Watts Cirino: Because the truth is, you're not here to follow someone else's truth.


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Tracey Watts Cirino: You're here to discover your own truth.


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Tracey Watts Cirino: And that requires a level of self-trust, That most people never build.


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Tracey Watts Cirino: And that's really what this journey


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Tracey Watts Cirino: had been about for me, because most people, they're just too busy looking outside themselves for answers. Like, oh, it must be that. Oh, I must go over there and try that strategy, or, oh, well, that's working for her, so I'm gonna do that, or I'm not doing enough. That…


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Tracey Watts Cirino: she's only successful because she's doing XYZ, and I don't have time for that, or I don't have the money for that, or I don't have the type of people around me to support me like that. Like, we can do all the shoulds, like, all the excuses, all the shoulds, but…


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Tracey Watts Cirino: Because most people are too busy looking outside of themselves for answers, Eventually, over time.


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Tracey Watts Cirino: I learned to allow myself the freedom to question everything.


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Tracey Watts Cirino: Just to question everything.


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Tracey Watts Cirino: And…


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Tracey Watts Cirino: that's exactly why people pay me, which is so… like, if you… like, when I really think back, that's why people pay me, because I…


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Tracey Watts Cirino: Question things that everybody else just…


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Tracey Watts Cirino: took as, this is how we do things here, or they just stepped over it, or…


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Tracey Watts Cirino: they… everybody else was doing it, so… so why would I question that? And it's so crazy that when I look back, this is exactly why people pay me. So I can look back on all the seasons of my life where I was super successful on paper.


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Tracey Watts Cirino: And I wasn't fully there for it. Like, there… I was still having a lot of those


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Tracey Watts Cirino: separate body and mind experiences. You know, I was pushing, performing, producing, but I wasn't really experiencing it. Like, there wasn't… there was no joy.


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Tracey Watts Cirino: There was no presence. And honestly, there are parts of those seasons


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Tracey Watts Cirino: that I feel were completely, like, where I was missing.


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Tracey Watts Cirino: So when I try to look back, I'm like, I don't remember that season of life, because I wasn't connected to myself. I have completely blocked it out, and it's not memorable for me.


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Tracey Watts Cirino: And then there are the other moments where I was fully in it, like, fully alive.


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Tracey Watts Cirino: fully expressed, so excited to be alive, and fully just feeling all the feels, like, right? Like, the God bumps activated, I'm in it, and I'm feeling all the feels. And those moments


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Tracey Watts Cirino: Did not ever come from following a formula.


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Tracey Watts Cirino: From listening to what everyone else told me to do, they…


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Tracey Watts Cirino: did not come from doing, like, following the status quo of what everybody else was doing. They came from following what felt true for me.


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Tracey Watts Cirino: Right? Even when it didn't make sense to anyone else, and, you know, I looked crazy and insane. Because how does a girl who failed English


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Tracey Watts Cirino: Five international best-selling books.


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Tracey Watts Cirino: and, at this point, have helped 13 other people publish best-selling books. Like, how is that possible? Like, it doesn't make any sense. And if I waited for someone to give me permission


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Tracey Watts Cirino: I would have never followed my heart to…


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Tracey Watts Cirino: to write the first book, right? To host this podcast, right? All the things, like.


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Tracey Watts Cirino: it didn't make sense to anyone, but I did it anyway. And this is exactly the type of work that I do with my clients. This is the work that I do with them and for them. Because most experts, they don't have a knowledge problem. They already know


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Tracey Watts Cirino: What to do, and they're really good at it!


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Tracey Watts Cirino: they have a translation problem, right? There's, like, there's, like, that missing piece.


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Tracey Watts Cirino: They know what they do, but they don't know how to say it in the way that actually lands.


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Tracey Watts Cirino: And the reason that it doesn't land is because it's not fully rooted in their truth yet.


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Tracey Watts Cirino: It's filtered. It's been watered down. It's adjusted to fit what they think will work. And I understand this, because I did this for years, too. And people can feel that.


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Tracey Watts Cirino: People can feel it, it's just, like, it doesn't stand out in this sea of sameness.


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Tracey Watts Cirino: So…


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Tracey Watts Cirino: What I do is I help experts like yourself say what they do so people actually buy, right? I translate your expertise into money messaging language that gets people to say.


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Tracey Watts Cirino: I need that, I need that, I need you, here's my credit card. Like, I need this now.


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Tracey Watts Cirino: So… what I do, like, that's the thing that clients always say to me, like.


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Tracey Watts Cirino: Ever since I started, you know, following your messaging, Tracy, people are like, here's my credit card, and…


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Tracey Watts Cirino: it's not magic, so it really is a system and process. So what I do is I pull the truth, like, I always think of the clowns that have that,


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Tracey Watts Cirino: the different colored handkerchiefs, right? Like, I pull that truth out of you. Like, all those words that are in your heart and soul, I pull those out of you, the real, like, the real one. I pull that out. I pull the real one out of you.


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Tracey Watts Cirino: I…


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Tracey Watts Cirino: Like, that one that you've maybe been shying away from saying, the thing that you've been circling around, but you haven't claimed yet.


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Tracey Watts Cirino: And then, we turn that into your messaging.


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Tracey Watts Cirino: The messaging that people Don't… just understand… But they feel it.


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Tracey Watts Cirino: And when they feel it.


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Tracey Watts Cirino: They want to be a part of it. They want to be around you. They buy what you're offering. And this is true whether you're selling hair services or $100,000 coaching packages, and anything in between. They buy when they feel it.


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Tracey Watts Cirino: Not just understand it.


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Tracey Watts Cirino: That is the level of…


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Tracey Watts Cirino: client attraction that we're looking for, right? That's the thing. Like, I didn't set out to have a business because, oh, why not have another coaching business, or write another book?


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Tracey Watts Cirino: I set out to positively impact the world.


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Tracey Watts Cirino: and create meaningful change, right? And…


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Tracey Watts Cirino: Helping people master their messaging so that what's already living in their heart and soul


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Tracey Watts Cirino: is expressed to the world in a way that makes people want to sign up to do your course, to buy your book.


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Tracey Watts Cirino: to be in your energy and buy your products and services, that is the stuff I live for. That gets me so excited. And the only reason I found that is by following my own doubt. Like, being authentic to who I am, and asking those inquiring questions.


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Tracey Watts Cirino: Right? Even when others thought I was crazy. So, I want to leave you with this.


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Tracey Watts Cirino: a question.


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Tracey Watts Cirino: It's a question I come back to over and over again.


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Tracey Watts Cirino: And I want you to ask yourself this. So, if you're driving, you'll have to come back, save this episode so you can come back. If you are…


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Tracey Watts Cirino: In a place that you can pause and write this down.


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Tracey Watts Cirino: I want you to ask yourself this.


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Tracey Watts Cirino: What truth am I here to reveal?


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Tracey Watts Cirino: In service to the greatest good of the whole. Of the whole collective, of the whole self, however you want to… I like to say it this way, because it leaves it a little open. What truth am I here to reveal in service to the greatest good of the whole?


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Tracey Watts Cirino: Not what sounds good, not what's trending.


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Tracey Watts Cirino: But what is actually true for you? For you, my friend. Because that's the thing that will unlock everything for you.


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Tracey Watts Cirino: Now… If you're new to going deep.


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Tracey Watts Cirino: and you need some guidance, we have a guide that will help peel this all open for you like an onion. It's called the 7 Layers Deep Guide. I will put the link in the show notes, but grab the guide to help walk you through this even further.


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Tracey Watts Cirino: And if you are at a point where you know you have something powerful to say, like, maybe you want to start your own podcast, maybe you're ready to write your book, maybe you're finally gonna put it out there, this product or this coaching package, that


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Tracey Watts Cirino: You have kind of kept buttoned up for a while.


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Tracey Watts Cirino: You know you have something powerful to say, but it's not translating into clients.


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Tracey Watts Cirino: Sales, or the momentum that you truly desire, This is exactly… What we do… inside my voice-to-cash intensive.


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Tracey Watts Cirino: I take everything in your head, everything you've lived, everything you know is in there.


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Tracey Watts Cirino: the things in your heart and mind, like, what's true for you? And I turn it into messaging that converts.


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Tracey Watts Cirino: So, you can sell your offers while you're grabbing coffee, like, casually at a networking meeting, hanging with your friends, or even in line at the grocery store.


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Tracey Watts Cirino: It's not forced, it's not scripted, it's completely true.


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Tracey Watts Cirino: And it's true for you.


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Tracey Watts Cirino: And that's why it works.


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Tracey Watts Cirino: If you're in need of clarity, authority, and tapping into your personal truth, this is the done-for-you service that gets you into action. So, you can enroll in Voice to Cash.


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Tracey Watts Cirino: and start turning your voice into revenue immediately. Before you go.


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Tracey Watts Cirino: Make sure you share this episode with your business bestie.


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Tracey Watts Cirino: and leave us a 5-star review wherever you listen to Beyond Common Business Secrets. So, wherever you turn in, you tune in, and turn in, to listen to your podcast.


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Tracey Watts Cirino: Leave us a 5-star review and share this with your business bestie. This helps other experts like you find our show and take


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Tracey Watts Cirino: Action on their own truth.


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Tracey Watts Cirino: I would love to have you inside of Voice to Cash.


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Tracey Watts Cirino: I invite you to enroll today.


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Tracey Watts Cirino: And I will see you on the next one! Take care, my friend!