How Business Owners Can Turn Their Voice Into Cash | Authentic Messaging That Converts

If your business messaging feels flat, confusing, or like it’s not converting into clients, this episode is for you.

In this powerful episode of Beyond Common Business Secrets, Tracey Watts Cirino reveals how service-based business owners, coaches, authors, spiritual entrepreneurs, and experts can finally turn their voice into cash.

You’ll discover:

•  Why most marketing messaging fails 
•  How to speak your truth in a way that attracts buyers 
•  The real reason your offers may not be converting 
•  How to simplify what you do so people instantly understand your value 
•  Why authenticity sells better than scripts 
•  How to align your messaging with who you truly are today 
•  The Voice to Cash methodology for turning conversations into revenue 

If you’ve ever struggled to explain what you do, attract premium clients, or confidently sell your offers, this episode will help you create messaging that feels natural, aligned, and profitable.

Your truth is your greatest marketing strategy.

Listen now and learn how to turn your expertise, story, and voice into revenue.

TraceyWattsCirino.com

Turn your Voice into Cash 💰

Turn Your Voice into Cash 💰  with TraceyWattsCirino.com

Transcript

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Tracey Watts Cirino: Hello, and welcome to Beyond Common Business Secrets. This show is for service-based business owners.


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Tracey Watts Cirino: Experts, authors, spiritual teachers, and coaches who are ready to step into their truth and get paid for it.


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Tracey Watts Cirino: I'm your host, Tracey Watts Cirino, and today, we are diving deep into a question I have been obsessed with most of my life, or my entire life.


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Tracey Watts Cirino: And that is, how do you say what you do?


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Tracey Watts Cirino: How do you say what you do?


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Tracey Watts Cirino: Like, what you know, what you've lived…


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Tracey Watts Cirino: What you're uniquely gifted in, what you're uniquely qualified in.


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Tracey Watts Cirino: So that people actually buy from you, right? Like, how do we package this many layers of


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Tracey Watts Cirino: you are and what you have to offer into something that is so easy for people to understand so that they will buy from you instantly. Like, how do we do all of that? So.


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Tracey Watts Cirino: I think early on in life, it started with me asking questions like, why are we here? And what's my purpose? Right? Like, things like that. Then.


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Tracey Watts Cirino: as I, you know, got into the real world of working and commerce and business, that


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Tracey Watts Cirino: you know, that all kind of started going that way. So, if you have ever created offers


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Tracey Watts Cirino: Service menus, high-ticket coaching packages, or signature programs. If you've ever written a book, but you feel like your messaging is falling flat.


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Tracey Watts Cirino: You're in the right place, my friend, because this episode is especially for you.


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Tracey Watts Cirino: I have spent my entire life


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Tracey Watts Cirino: asking questions that most people just haven't considered. You know, asking, like, what… first of myself, like, what is my purpose? What is our… like, our… for the collective, like, what is our real purpose here on Earth? Like, why are we all here?


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Tracey Watts Cirino: What is it that we're supposed to do while we're here?


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Tracey Watts Cirino: And then…


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Tracey Watts Cirino: I often ask, how can I simplify this work and make it meaningful for the greatest good of the whole, like, of all, right? For the whole collective, for the world.


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Tracey Watts Cirino: And that is the lens that I teach through. That's, like, I ponder things, I contemplate, and I teach through the lens of, okay, it's first, like, how does this work for me?


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Tracey Watts Cirino: How does this work for you? Which would be, like, those in your community, and then how does it work for, like.


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Tracey Watts Cirino: all of us, the whole global world. And I teach it through this lens,


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Tracey Watts Cirino: that's just a truth seeker. And for those of you that are really into human design, that is my 63.6.


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Tracey Watts Cirino: That lens is the truth-seeker lens. This is literally, like, even though, you know, my parents would tell you I was a bit annoying as a child, because they're like, how does she know to ask these questions? They're, like, so out there.


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Tracey Watts Cirino: But this has been apparent in my whole entire life. So, here's the thing that I've realized, though, over the years. So…


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Tracey Watts Cirino: being a truth seeker, it isn't about knowing all the answers. It's not about knowing all the answers. It's about asking the right questions, and asking questions that


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Tracey Watts Cirino: Other people maybe haven't considered, or they had a fear of


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Tracey Watts Cirino: how to ask that, how would it land? So.


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Tracey Watts Cirino: to me, I think it's about having the courage to follow


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Tracey Watts Cirino: the answers that feel true to you, right? Like, I will ask a question that is deep and meaningful, and sometimes people will be like, oh, they're like, could be put off by it, and


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Tracey Watts Cirino: I'm…


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Tracey Watts Cirino: asking that question through the lens of what's true for you in this moment? Not, like, it's never to be answered in the lens of.


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Tracey Watts Cirino: what you think I'd want to hear, right? So when you ask yourself these questions, or when you have a coach and mentor like myself that is courageous enough to ask


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Tracey Watts Cirino: you these hard truths, ask you these questions that can be harder to answer. Know that it's through love and support, and the lens of, we are on this mission together of finding your truth, right?


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Tracey Watts Cirino: There's nothing that…


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Tracey Watts Cirino: I know to be true that you don't already know is true for yourself. The way that…


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Tracey Watts Cirino: that I ask these questions is to, like, bring it out of you, to let it unfold layer by layer, and reveal your truth now, because we're always growing and evolving. I remember I…


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Tracey Watts Cirino: was scared to death to write my very first book, because…


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Tracey Watts Cirino: I was like, well, what if I learn something new, and that belief… like, that belief changes tomorrow? Because I can look back on my life from the time I was a little girl to now, and there's so many segments and pockets of where…


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Tracey Watts Cirino: I believed something. With every fiber of my being, it was, like, my truth. I, like, was so passionate, I had conviction about it. And maybe you've had that, too, about something. And then you look back and you're like, oh, that's so embarrassing. Or that's so funny that I really believe that. Because along the way, you learned a new truth. That was more true for you at that


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Tracey Watts Cirino: time. So.


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Tracey Watts Cirino: That's the thing, like, that's living, that's, like, our, our, like, limitless potential, living out loud and really following this path of what's true for, you know, for us.


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Tracey Watts Cirino: And so, that… that's just so funny that I look back and, my son's so cute, because he goes, Mom, I'm…


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Tracey Watts Cirino: now that you have 6 international best-selling books, like, what if you were a… like, what if you did stay in that fear? I'm like, yeah, that'd be so crazy, because I can't imagine…


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Tracey Watts Cirino: not at least trying and experimenting with it. So, that's what this is about. It's that invitation. So, you know, over the years, I've realized that you just have to have that courage to follow the


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Tracey Watts Cirino: You know, to follow the answers that are true for you now. And if you don't have someone in your life that is bold enough, or, you know, audacious enough,


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Tracey Watts Cirino: Even unapologetic enough, like myself, to ask you these profound questions.


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Tracey Watts Cirino: Stay tuned to check out even more of the episodes of Beyond Common Business Secrets, because we often do that right here on the show. So feel free to go through and listen to past episodes and ask yourself some of those questions, right? Or get a…


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Tracey Watts Cirino: you know, you can… you can get an accountability partner, you can… you can hire a coach, of course. There are so many things, but make sure you have people in your life and in your circle that care more about


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Tracey Watts Cirino: you finding your truth, then that you won't like them, right? Like, sometimes we can't ask this of our friends, or of our family, because


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Tracey Watts Cirino: those relationships are based on, like, us liking each other and loving each other, and… and that is a bit different than, like, a coach and mentor relationship. So…


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Tracey Watts Cirino: This is so important, especially, when we… when we look at it through the lens of, like, having the courage to follow the answers that are true for you right now. This is exactly what happens when you start building your


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Tracey Watts Cirino: like, business marketing message in a way that actually converts, it's like you're no longer guessing. You're no longer softening your message so that it's like, oh, I want people to like me so it's for everyone. What happens is you're really speaking your truth with


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Tracey Watts Cirino: Clean and clear conviction.


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Tracey Watts Cirino: And then your audience, your real audience, the buyers, the people that are like, here's my credit card, I need what you have to offer. The buyers, those people, those are your people, that's your audience. They feel it, and they stand up and say, oh my goodness, I need to work with you. That, like, let's go, right? I remember, even when I… when I first discovered human design.


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Tracey Watts Cirino: And human design is a tool that I use with many of my clients. We use this


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Tracey Watts Cirino: in conjunction with the other tools I use when I coach, mentor, and build people's marketing plans, it's another layer, right? It's another layer. It's not the end-all, be-all, it's another layer. But when I first started being introduced to human design, I was like.


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Tracey Watts Cirino: I didn't trust it. I didn't trust it at all. I, of course, questioned everything. I poked tons of holes in it.


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Tracey Watts Cirino: I thought, hmm, maybe this just isn't for me. It was like, whatever. How could it be based on the ancient I Ching, and all these different layers of stuff, and this body graph? Like, what in the holy… and astrology, and this, and that, like, all the things. I remember questioning everything and going, okay, so…


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Tracey Watts Cirino: Then, it was the doubt, the suspicion, and that's exactly what makes life work for me. Like, when people are telling me all the things about their business.


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Tracey Watts Cirino: I will put it through sort of this lens and filter of, The doubt of things


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Tracey Watts Cirino: Because of the way that…


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Tracey Watts Cirino: people out in the world, the way humanity receives things, like, I'll apply that layer of doubt. And that is exactly what makes, like, it work, right? Because


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Tracey Watts Cirino: that is just, like, a natural gift, right? Because…


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Tracey Watts Cirino: I think I understand and have…


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Tracey Watts Cirino: been such a great teacher and advocate for human design, because I didn't accept it blindly. Like, I don't accept much blindly. I test it.


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Tracey Watts Cirino: I observe it, I ask questions, I step away, I, like, you know, like, I see how this plays out. It's exactly how I build someone's marketing message. That's how we built, like, Voice to Cash. It's… it's how I go back and, like, edit every book, right? Whether it's a book I've written for myself.


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Tracey Watts Cirino: or I'm helping a client publish, market, and edit her book. You know, it's just… it's through this lens of refinement that it all comes.


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Tracey Watts Cirino: That… is the deeper meaning of why it's important to ask questions. So, what I've realized


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Tracey Watts Cirino: so much over the years, like, I've realized that much like messaging, like, much like messaging, you cannot follow


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Tracey Watts Cirino: someone else's formula. You have to find what's true for you. So, that's the piece of, like, we could listen till we're Blue in the face to every marketing guru telling you, like, you must do this, you must do this, you must do this. Especially, like, if you're on TikTok, like, every single person's telling you, you must do it this way, you have to do it… and…


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Tracey Watts Cirino: you might try it and go, ugh, it feels icky, it doesn't work for me. Like, that's okay, you tested it, you tried it. The thing is, is that


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Tracey Watts Cirino: you must start filtering this information that we're given through a lens of, like, is this true for me? Is this my truth? Because you're going to have things that don't feel right, and that's


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Tracey Watts Cirino: That's the whole point. That's what makes all of us unique and different, right? So, you can't just blindly follow someone else's formula without asking or taking the time to find out, is this true for me? Is this true for me right now, right? Is this really true for you?


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Tracey Watts Cirino: So, and then here's the kicker. Like, most experts, coaches, service-based business owners, they're still trying to create messaging, maybe from an old version of themselves, like, that is shaped by conditioning, because one of the things that we'll often hear in marketing and messaging is.


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Tracey Watts Cirino: Oh, you need to, make all of your marketing


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Tracey Watts Cirino: for who you were 10 years ago, because that's what led you to create this great offer, which may be true, however.


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Tracey Watts Cirino: it's going to feel inauthentic, and fake, and not real, because you have completely evolved. You are no longer that version of yourself. Back then, you were conditioned to believe something totally different.


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Tracey Watts Cirino: So, that's why your messaging would fall flat, and be like, well, but this is, you know, even though you're looking at it through this lens of, this is really what happened. I was believing this fully, I did this, and then it didn't work for me, and then this sent me on a spiral, and I went on this path, and it took me down this road, and that's how I discovered this, and then this is why I created this


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Tracey Watts Cirino: you know, this program, this book, this offer. It's, it's like…


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Tracey Watts Cirino: only half-truth. So even if these offers that the big gurus have created, even if they're amazing.


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Tracey Watts Cirino: And they've been able to sell, like, high-ticket coaching packages. It's like, it's not true right now.


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Tracey Watts Cirino: And so, it can fall flat, and it will be like, I don't understand. I did what every guru said. Why didn't it work? Oh my goodness, these are the calls I get. This is, like, how most people hire me for marketing, and then it becomes something so much deeper, right? I become a mentor. They become part of my coaching program, because they want to have their business


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Tracey Watts Cirino: and their life align in a way that


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Tracey Watts Cirino: actually feels good. It's like, we want the business to serve our life.


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Tracey Watts Cirino: And we want to love our life. Like, I can tell you with all my heart, my absolute truth is.


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Tracey Watts Cirino: I love what I do. I love working with amazing clients!


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Tracey Watts Cirino: Like, it's such a gift, it's such a blessing, and I have been coaching and mentoring people for over 20 years, and I still love it. I get absolutely excited, I'm like, oh my goodness, let's dig in. We're gonna do this, we're gonna create this amazing thing. And I have had dozens of high-level coaches and the big guru mentors say.


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Tracey Watts Cirino: You cannot act like that. You cannot be so excited!


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Tracey Watts Cirino: you've been doing this so long, you sound like you're, like, just getting started, like you're, like, this rookie. Well, good! I am excited, and I am curious about what you have to offer, and I want to help you put this into a marketing message and offering that


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Tracey Watts Cirino: feels good outside in the world, but it feels so great in your body that you're excited and proud of yourself. Like.


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Tracey Watts Cirino: I love that about myself. And…


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Tracey Watts Cirino: it keeps things fresh, like, I really am that excited, and if that makes me look new and inexperienced, too bad.


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Tracey Watts Cirino: I have been doing this for so long, it's, like, so natural, it's as natural as breathing to me. So, that's, like, the kicker in this, right? It's like…


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Tracey Watts Cirino: you… You have to realize that through all of this.


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Tracey Watts Cirino: If it feels like your messaging is falling flat, if you're noticing, like, other big guru experts, and it's like, ugh, it's making you feel ick, like it's falling flat for you.


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Tracey Watts Cirino: You need to recognize that truth, your truth is what converts. So, speaking truth first


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Tracey Watts Cirino: is never gonna lead you astray. Like, you have to trust and know that you will always be evolving and growing. Like, that's what personal growth and development is all about, right? But…


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Tracey Watts Cirino: Truth is what will convert every time.


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Tracey Watts Cirino: So I want you to think about this. Like, think about if you've built a signature offer, you know it works, you've helped clients, you've delivered results.


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Tracey Watts Cirino: And yet, your messaging isn't converting.


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Tracey Watts Cirino: Is it that you're softening it? You're over-explaining it? You're saying what you think people want to hear?


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Tracey Watts Cirino: That's where most high-ticket offers stall. Not because the offer isn't valuable, not because your expertise isn't deep or well-needed. Like, people need what you have to offer, and people want to pay you.


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Tracey Watts Cirino: What happens is… why it can fall flat is because your messaging isn't aligned with your truth, right? Do you believe it? That is, like, one of the biggest, most profound questions I will always ask my clients. It's like, do you believe it?


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Tracey Watts Cirino: Because you must believe it before you send yourself on a tangent. Like, I have worked with clients that have spent


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Tracey Watts Cirino: Hundreds of thousands of dollars going all over the place to get everything just right for their business, and they've launched multiple times, they've done this, they've done all the things.


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Tracey Watts Cirino: And they are like.


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Tracey Watts Cirino: It's such a good… it's such a good business, it's such a good offer, it's such a great opportunity, like…


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Tracey Watts Cirino: But it's crickets, no one's getting it.


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Tracey Watts Cirino: Do you believe it?


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Tracey Watts Cirino: Do you believe it?


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Tracey Watts Cirino: And they're like, what? It's like, you need to first believe it before you go any further. Like, one of the things I wish I knew…


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Tracey Watts Cirino: Dozens of years ago, multiple businesses ago, is that go out and speak your truth to people


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Tracey Watts Cirino: And whether that's in person or on the internet, it doesn't matter, just go out and speak your truth to people before you even build a website about it. Because sometimes people think they need to have the website just right before you just go speak your truth to the people. And I was like, oh, I didn't get that. And I'm telling you.


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Tracey Watts Cirino: It…


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Tracey Watts Cirino: has refined so many times, I feel like our website is in this constant state of refinement, because the more we're out there speaking and coaching and mentoring people, like, it's always changing and evolving. So you're never gonna get it just right, but you want to get it where it feels like you, it feels like in your heart and your body, like, this is my truth, this is who I am, this is what I have to offer, and I'm excited to work with you.


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Tracey Watts Cirino: Like, it needs to feel like that, because when it feels like that, people are like, oh yeah, here's my credit card, sign me up, I cannot wait to work with you. So, that's the thing that…


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Tracey Watts Cirino: when… Your messaging isn't aligned with your truth.


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Tracey Watts Cirino: That is always gonna fall flat.


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Tracey Watts Cirino: And that's exactly what we fix inside my Voice to Cash Intensive. This is a done-for-you service.


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Tracey Watts Cirino: So, inside Voice to Cash, like, literally, I named it so simple, Voice to Cash, it's literally about taking your voice, the essence of who you are, what you do, what you've created.


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Tracey Watts Cirino: it's like I take everything out of your head, like, I pull all these strings, right? Your expertise, your knowledge, your wisdom.


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Tracey Watts Cirino: like, your humor, the essence, the core of who you are. And I turn it into messaging that converts. So we take the essence of your voice and turn it into words and messaging that converts. So you can sell your offers.


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Tracey Watts Cirino: in a way that feels good, in a way that first you believe, once you believe, everybody believes, right? This is, like, even your high-ticket coaching packages.


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Tracey Watts Cirino: sell, without forcing it, without scripts that are overdone and feel fake and all the things, right? Without any of that ugh, right? Like, I know there's been so many things that people are like, oh, you have to do it this way, you have to do it that way, like…


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Tracey Watts Cirino: laugh a thousand times when people are like, you have to do it consistently, you have to be there every day. I'm a manifester. My version of consistency is creating when I am in this high-vibe, creator, high urge, and then I, like, put it out there at all different times.


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Tracey Watts Cirino: there is no way that the minute I had this high-level urge, and I'm in, like, my creator energy, that I could put it all out there. It'd be like spraying the world with a fire hose. That just would not… so…


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Tracey Watts Cirino: Sometimes, even great advice for 99% of the world is not going to be true for you. So, that is why working inside


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Tracey Watts Cirino: something like Voice to Cash, that intensive, that does it for you, it's like…


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Tracey Watts Cirino: I created this so that my expert clients could get back to just being their brilliant selves, because they were wasting years and so much energy and money on finding the words. Like, it was like an endless thing of.


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Tracey Watts Cirino: more meditation, more… more, journal… journal entries, morning after morning, and they just still felt like it wasn't landing. And how… I love journal. I love journaling. I write every day. I love meditating.


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Tracey Watts Cirino: But if after years and years of doing this, it's still not working for you, like.


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Tracey Watts Cirino: have an expert do it for you, like myself, so that you can go back to just bring… being your brilliant self. So, I love creating and turning your messaging into the


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Tracey Watts Cirino: you know, like, when we take your experiences, your knowledge, you know, your vision, how you see the world, what makes you sparkle, and we turn this into the messaging, that… it just converts without trying. It's so natural. It's like, duh? Of course!


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Tracey Watts Cirino: Of course it did! Like, amazing! So…


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Tracey Watts Cirino: this is so that you can sell your offers, even things that are high ticket, without forcing it, without… without, like, overdone scripts, without you feeling fake, because if you feel fake, then people are, like, put off by that. They can feel it, and they're never gonna say, here's my credit card. So…


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Tracey Watts Cirino: I make this so simple inside Voice2Cash, so that you can do it while you're grabbing coffee, and someone says, hey, what do you do? Like, I can turn around and say, oh.


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Tracey Watts Cirino: I help experts translate their marketing into messaging that makes people actually say, here's my credit card, I can't wait to work with you. Like, I can say that so quickly, right? I translate your expertise into messaging, words.


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Tracey Watts Cirino: Make people want to buy and work with you. Like.


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Tracey Watts Cirino: You want it to be that clean, and that clear, right?


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Tracey Watts Cirino: It's like, I help experts say what they do so that people lean in and say, oh, I need that.


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Tracey Watts Cirino: Or, oh my god, my girlfriend's been searching for you. Can I have your number? Because literally, she's gonna give you her credit card today. I'm so glad I ran into you. Like, that's what you want to be hearing, right? So…


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Tracey Watts Cirino: Once your messaging is aligned with your truth, everything changes. Like, your business is fun! Like, business was supposed to be fun. Your audience resonates, your offers convert, your business flows, it…


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Tracey Watts Cirino: it feels good, right? It feels good. Like, this is the whole point of why most people went into business. Like, you didn't want to be in a career that told you what time you had to be somewhere.


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Tracey Watts Cirino: that you couldn't have the day off to go catch your kid's football game. That you couldn't go out of town this weekend to take your daughter to a dance competition, right? You started a business for freedom.


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Tracey Watts Cirino: And…


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Tracey Watts Cirino: this is what this gives you back, right? So, if you're at the point where you know you have something powerful to offer, and you need to get it in the hands of more people.


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Tracey Watts Cirino: Or you have something powerful to say, but it's not translating into clients, sales, or the momentum you need to keep going and be excited about your business.


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Tracey Watts Cirino: That is exactly what we do inside of my Voice to Cash Intensive done-for-you service. This is exactly why we created it. So, I take everything in your head.


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Tracey Watts Cirino: everything you've lived, everything you know is there, and I turn it into your messaging so that it converts. It's not forced.


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Tracey Watts Cirino: It's not scripted.


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Tracey Watts Cirino: It's true, and it's like that smiling, loving truth, right? Whether you're selling your high-ticket coaching packages, whether you are selling, high-end services.


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Tracey Watts Cirino: Signature programs, or any type of service offers.


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Tracey Watts Cirino: This is a done-for-you service that gets you into action. Like, this pain point that's causing you so much anxiety and stress, I completely take this away, do this for you, so you get to go back to just shining your brilliance everywhere.


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Tracey Watts Cirino: So, you can enroll Now, invoice to cash, and start turning your voice into revenue immediately.


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Tracey Watts Cirino: I will link the, the offer, like, in the show notes, it'll be there. And then, if you're somebody new, that's just starting out, that doesn't have the funds to invest yet, then I also have, like, a one-sheet where you can apply the


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Tracey Watts Cirino: the beginning of my… it's like sort of my voice-to-cash methodology. I call it my money messaging methodology. You can apply that to your messaging out of the gate, so that you're starting out with the fundamentals of these. And then as you grow, of course.


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Tracey Watts Cirino: and have higher level offers, of course we would love to write those offers for you. So, you can enroll in Voice2Cash and start turning your revenue


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Tracey Watts Cirino: In… or turning your, turning those conversations, those just…


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Tracey Watts Cirino: Casual conversations that you have day-to-day with acquaintances, with friends, even with family that might know someone that needs what you have to offer.


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Tracey Watts Cirino: when you start using Voice to Cash, you get to turn your voice into revenue immediately, right? So, before you go, make sure you share this episode with your business bestie, and leave us a 5-star review wherever you tune in and listen to your podcast.


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Tracey Watts Cirino: This helps other business owners, experts, authors, and coaches find


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Tracey Watts Cirino: Our show, and helps more people step into their truth.


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Tracey Watts Cirino: I am so excited to help welcome you into Voice to Cash.


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Tracey Watts Cirino: Enroll today.


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Tracey Watts Cirino: I'll see you on the next one.