He built the iconic "Mad Butcher" chain of butcher stores throughout New Zealand. Having left school at age 15, he had no formal training on marketing, yet he managed to create one of the best known brands in the country at that time. How did he do it? What was the secret to his marketing success? As always, Sir Peter is engaging as he recounts how he managed to created such a well known brand. What can you learn to apply to your small business marketing? What Insights into Success will you identify?
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