Reading to Succeed with Frank Sell Artwork

Insights into Success

Insights into Success has been created to give small business owners and entrepreneurs around the world, never before access to successful business people to hear about their "warts and all" journey to success. There is no "sugar coating", we want to hear the truth so our listeners can have realistic expectations and therefore be better prepared to succeed! We specifically want to know, just how close they came to failure and why they think they ultimately succeeded. What do they think our listeners need to do in order to succeed? As part of the series, we also feature the theme "Read to Succeed", a short podcast where we ask those successful business people that are readers, whether they read a book that had a meaningful impact on their journey to success. What was it? What was it about and what were the key "takeaways" for them. It need not be a business book, but a book that made a difference. Not all successful people are readers but many are. Reading is a great way to up-skill yourself and learn from the experiences of others! Insights into Success is brought to you by Making Sense of Marketing where we take a "holistic" approach. In order to help solve our followers marketing problems. We recognize the importance of helping them in other ways, which can ultimately impact on their success with marketing. Insights into Success is one of the many resources we have created to help small business owners all around the world. By learning from those that have already succeeded, we hope to help our follower’s shortcut their own journey to success. At Making Sense of Marketing, the feedback we receive from small business owners, is they perceive that they have a shortage of time as they look to juggle their responsibilities. Everyone can spare 15 minutes - right? If you can't listen to the podcast all at once, no bother, just listen to what you have time for (at least 15 minutes) and come back to hear the rest! You don't want to miss out on all the great content! We want no excuses, just results for our followers! With our Read to Succeed, they will typically be around 5 to 10 minutes.

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Insights into Success

Reading to Succeed with Frank Sell

January 29, 2026 • with Paul Dodds • Season 6 • Episode 154

Frank Sell is the founder of Get Shit Done Coffee and living proof that the American Dream is still alive. He grew up hearing the usual advice: get good grades, go to college, get a job. But he knew early on that path wasn’t for him. School didn’t make sense, so he learned a trade.

With nothing but $100, a VHS tape, and a drive towards freedom, Frank quit his job and hit the pavement learning a new trade. As he puts it, he beat the streets so hard he swears he’ll get a bill for the potholes! No mentors, no handouts, just raw hustle. Today, that same drive powers Get Shit Done Coffee, built for those who want more out of life and are willing to work for it. Frank’s journey is simple but powerful. If he can do it, so can you. All you need is heart, grit, and the will to GET SHIT DONE!

In this episode, Frank shares three books that have inspired him, reading each multiple times!

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