Role of OMS in Customer-Centric Retailing with Darko Tushev
Customer Centric Retailing Podcast
In this episode, our guest Darko Tushev explores the vital role of Order Management Systems (OMS) in modern retail. Learn about the importance of breaking down silos between online and physical retail operations, promoting leadership alignment on customer-centric values.
Darko addresses challenges like meeting heightened customer expectations for fast delivery and seamless returns, advocating for a holistic approach to retail operations, where OMS plays a central role in orchestrating inventory visibility and order fulfillment across diverse channels. His insights emphasize the importance of adapting technology to serve both online and in-store customers effectively, fostering a unified retail experience driven by customer satisfaction.
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