
The Now You Know Podcast
Welcome to the now you know podcast, a podcast that will guide you to successfully navigate on the online world and give you (as a super bonus) some thought provoking takes on life.
The Now You Know Podcast
Zero-Party Data: The Future of Customer Trust in 2025
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Flavio Souza
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Season 4
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Episode 2
What is zero-party data?
Japanese consumers tend to be more cautious about sharing data compared to the U.S. or even Europe. That means brands need to be clear, respectful, and offer value in return and zero-party data strategy is the way to go !
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