IpX True North Podcast
What Happens When Data Becomes The Product Strategy
Jun 01, 2026
Episode 52
IpX - Institute for Process Excellence
We talk with SEMPRO founder Samia Yasser about how CM2 is spreading across Turkish industry and why configuration management is shifting from “paperwork” to a core business capability. We dig into what it takes to build a single source of truth that supports the digital thread, better metrics, and faster change without sacrificing control.
• Samia’s professional journey from defense design engineering to CM2 leader and trainer
• Why Turkey’s defense sector drives CM2 adoption and what other manufacturers learn from it
• Common obstacles in fast-growing engineering organizations and how process maturity closes the gap
• CM2 as lifecycle data discipline from concept through service plus master data management mindset
• Digital thread realities and why a single source of truth matters even more with AI
• Differences between large enterprises and SMEs in training, security needs, and consulting support
• Why configuration management roles are rising in demand and becoming more valued
• SEMPRO’s roadmap for consultancy growth, AI pilots, and applying CM2 in a nonprofit foundation
• How CM2 operating standards support assessments and more meaningful metrics
• Practical advice to improve change data by fixing the reason for change field
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