What Happens When Data Becomes The Product Strategy

IpX True North Podcast

IpX True North Podcast
What Happens When Data Becomes The Product Strategy
Jun 01, 2026 Episode 52
IpX - Institute for Process Excellence

We talk with SEMPRO founder Samia Yasser about how CM2 is spreading across Turkish industry and why configuration management is shifting from “paperwork” to a core business capability. We dig into what it takes to build a single source of truth that supports the digital thread, better metrics, and faster change without sacrificing control. 

• Samia’s professional journey from defense design engineering to CM2 leader and trainer 
• Why Turkey’s defense sector drives CM2 adoption and what other manufacturers learn from it 
• Common obstacles in fast-growing engineering organizations and how process maturity closes the gap 
• CM2 as lifecycle data discipline from concept through service plus master data management mindset 
• Digital thread realities and why a single source of truth matters even more with AI 
• Differences between large enterprises and SMEs in training, security needs, and consulting support 
• Why configuration management roles are rising in demand and becoming more valued 
• SEMPRO’s roadmap for consultancy growth, AI pilots, and applying CM2 in a nonprofit foundation 
• How CM2 operating standards support assessments and more meaningful metrics 
• Practical advice to improve change data by fixing the reason for change field 
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Episode Artwork What Happens When Data Becomes The Product Strategy 35:54 Episode Artwork How Micro-Credentials, Digital Badges, And Global Partnerships Power Lifelong Learning 38:44 Episode Artwork Design Is Not Enough: Manage Change, Manage Risk 42:04 Episode Artwork AI Literacy Without the Hype: How Leaders Can Adopt AI the Right Way 18:28 Episode Artwork A Story-Driven Dive into Increasing Profit 49:11 Episode Artwork From Hope to Power Play: The OCM Wake-Up Call 52:22 Episode Artwork The Process-First Approach to Digital Transformation Success 39:39 Episode Artwork Designing for Digital Adoption: Why UX is Good Business with Nick Cawthon 51:00 Episode Artwork Unlocking AI's Potential Through Data Readiness 42:34 Episode Artwork AI Readiness Workshop: Demystifying AI with Avishkar Misra of Berrijam AI 35:08 Episode Artwork Revolutionizing Data Management: Crystal Onyx’s Game-Changing Approach 57:16 Episode Artwork Closing the Loop: Configuration Management in the Age of Digitalization with Faruk Oğuz 28:04 Episode Artwork Part 2: Insights into Configuration Management with IpX experts Ken Black and Ray Wozny 1:00:25 Episode Artwork Cyber Security Essentials: Building Accountability and Collaboration with CFISA's Michael Levin 29:58 Episode Artwork Insights into Configuration Management with IpX experts Ken Black and Ray Wozny 1:00:21 Episode Artwork Mini-Podcast | Beyond Firefighting: Leveraging CM2 for Proactive Enterprise Change Management 7:01 Episode Artwork The Next Chapter: A Deep Dive into the CM2 Approach with the Authors of the CM2 Textbook 34:25 Episode Artwork Strategies for Achieving Process Harmonization in Organizations with Brandy Taylor & Michael Benning, IpX 22:09 Episode Artwork Embracing Disruption: Driving Strategic Change with Lisa Levy, Lcubed 40:04 Episode Artwork Revolutionizing Water Solutions: The Journey of Data-Driven Success with Ravi Kurani, President, Sutro 41:41 Episode Artwork Cybersecurity Awareness: Getting Your Head in the Game with Michael Levin, CFISA 37:59 Episode Artwork Unlocking the Power of Workforce Data for Education and Training with Dr. Nate Hartman, Purdue University 37:24 Episode Artwork Closing the Loop with CM2-C Graduate Bob Reiswitz, Chamberlain Group: The Importance of Change Management in Business Transformation 23:29 Episode Artwork The Future of AI and Machine Learning: Benefits, Challenges, and Potential Impacts with Dr. Nathan Hartman, Purdue 34:40 Episode Artwork Assessing the Future of US Manufacturing with Dr. Nathan Hartman, Purdue University 30:45