The Counter Chronicles

Amy Larson -- founder and entrepreneur of Overseasoned

June 27, 2021 Episode 26
The Counter Chronicles
Amy Larson -- founder and entrepreneur of Overseasoned
Show Notes

Today's guest is Amy Larson, founder of the popular business and website, Overseasoned.  Amy has created a line of apparel and kitchen accessories that fuses feminism with the culinary world.  She has created best selling tag lines, like Smash the Garlic & the Patriarchy and Cabernet & Equal Pay, worn by some of the most renowned chefs and culinary icons across the country.  Chef Karen Aukownowitz, Priya Krishna, Gaby Dalkin, to name a few, sport her whimsical but powerful sweatshirts & tshirts.  

Amy ran the business as a side hustle for 4 years before she quit her marketing job and went full time in February 2021.  We discuss how she started Overseasoned as a magazine, her love of recipes, and how she has turned this into a full time profitable venture.  We also chat about how instrumental social media has been to building Overseasoned, how to grow a following organically that stays true to your vision while leading to direct sales.  If you're thinking about starting a business or are just interested to hear how a young entrepreneur funded her business, Amy has some great advice to impart for future entrepreneurs.  

You can connect with Amy at: 
www. overseasoned.com or on instgarm @overseasoned_amy.