“As a young woman wanting to be in the outdoor industry, there was always this sense of not quite belonging, and I didn't necessarily put my finger on it until I realized that everyone who was teaching me how to do the things were men… There was always this feeling of, am I good enough? And also, this feeling of who's my role model? I can't find them.” - Lise Brown
Lise Brown was in her early 20s when she set out to find year round work in outdoor adventures in Winnipeg. And it didn’t take her long to find out how challenging it was -- not just to find a job, but to really find a place.
That’s when she co-founded Momenta, along with her business partner Sara Harrison, with the aim of being open and welcoming to everyone, regardless of shape, size, class or skill level.
For 17 years Lise and Sarah have been breaking new ground with adventure therapy programs and outdoor education that’s grounded in personal wellbeing and social justice.
Find out how Momenta’s business model works, why they certified as a B Corp (and garnered B Corp ‘Best in World’ status in 2021!)...and how the core value of having fun has pulled Lise through the tough times as a business owner.
https://experiencemomenta.com/
https://www.instagram.com/experiencemomenta/