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If you think organic social only works once you’ve built a big following, this conversation will change your mind. We sit down with videography‑driven marketer Joe Goodchild to unpack how dentists can turn simple, authentic reels into real enquiries and booked e‑consults without spending on ads.

We start by tackling the mental barrier that keeps clinicians from posting: fear of judgement. Joe shares why short, honest videos outperform polished graphics, how modern algorithms sample content from new accounts, and the small production tweaks that make a big difference—like filming facing a window for clean, flattering light. We get practical about audience targeting too: speak to specific patient scenarios and desired treatments, not generic tips that vanish in the feed.

From there, we map the platform strategy. Instagram remains the best organic home for dentists thanks to Reels and a broad user base that increasingly includes older patients. Facebook still helps reach implant demographics, though expect limited organic reach. TikTok can deliver big top‑of‑funnel visibility; use it to push traffic to Instagram or straight to your site rather than chasing DMs as the sole KPI. Then we rebuild the conversion path: write a clear bio stating who you help, where you work, and how to book, and replace crowded link trees with one decisive CTA. Joe breaks down why a direct e‑consult link outperforms open‑ended DMs, and how Calendly’s custom fields, reminders, and short slots keep bookings smooth and show‑ups high. We round things out with a take on branding: use colour and consistency, but avoid repetitive grid patterns that turn into wallpaper—variety and clarity keep viewers engaged.

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