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What happens when a seasoned dentist decides to ditch his day job and dive headfirst into a side gig? Join us as we explore the fascinating journey of Payman, the entrepreneurial dentist behind Enlighten Whitening. We’ll uncover the secrets behind his successful transition from dentistry, and how he managed to balance his professional life with a budding business. Hear the story of how he reduced his dentistry practice to one day a week for a solid five years, before finally hanging up his dental coat for good.

How can a side hustle thrive in a competitive market? Payman from The Dental Leaders Podcast shares the magic behind his unique selling proposition (USP), which guarantees B1 shade results for all his Enlighten Whitening customers. We'll also get to know the evolution of his whitening products, from a light-activated system to a more effective tray whitening technique. Payman's journey is not just about finding the best things for people, it's about striving to be number one with their product and making continuous improvements.

Finally, we'll round off our discussion by delving into the power of risk-taking and a positive mindset in business. Through Payman’s lens, we learn that a sprinkle of luck often plays a part in success, and that setting aside a day each week to plan for your side hustle can make a world of difference. As a cherry on top, Payman shares his top book recommendation for budding entrepreneurs, and his upbeat approach to overcoming challenges. Whether you're a dentist looking for a side gig, or an aspiring entrepreneur, this episode is packed with wisdom you won't want to miss.

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Disclaimer: All content on this channel is for education purposes only and does not constitute an investment recommendation or individual financial advice. For that, you should speak to a regulated, independent professional. The value of investments and the income from them can go down as well as up, so you may get back less than you invest. The views expressed on this channel may no longer be current. The information provided is not a personal recommendation for any particular investment. Tax treatment depends on individual circumstances and all tax rules may change in the future. If you are unsure about the suitability of an investment, you should speak to a regulated, independent professional.

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