DataFramed

#3 How Data Science and Machine Learning are Shaping Digital Advertising

January 17, 2018 Season 1 Episode 3
DataFramed
#3 How Data Science and Machine Learning are Shaping Digital Advertising
Chapters
DataFramed
#3 How Data Science and Machine Learning are Shaping Digital Advertising
Jan 17, 2018 Season 1 Episode 3
DataCamp
How does data science impact online advertising and what are the ethical implications?
Show Notes
Claudia Perlich, Chief Scientist at DStillery, a role in which she designs, develops, analyzes and optimizes the machine learning algorithms that drive digital advertising, speaks with Hugo about the role of data science in the online advertising world, the predictability of humans, how her team builds real time bidding algorithms and detects bots online, along with the ethical implications of all of these evolving concepts.

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