What do online experiments, data science and product development look like at Booking.com, the world’s largest accommodations provider? Join Hugo's conversation with Lukas Vermeer to find out. Lukas is responsible for experimentation at Booking in the broadest sense of the word: from Infrastructure and Tools used to run experiments, Methodology and Metrics that help people make decisions to Training and Culture that help people understand what to do. They'll be talking about how Booking leverages Data Science to help empower people to experience the world through the three pillars of exploratory analysis, qualitative research and quantitative studies. They'll also take a deep dive into the fact that data science isn't actually anywhere near as objective as you may think.