Financial Secrets Revealed

From Side Hustle to CEO with Dr. Renée Baker

Amanda Cassar

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0:00 | 42:14

How do you turn a side hustle you love into a successful full-time business?

In this Meet the Experts episode of Financial Secrets Revealed Series 3, Amanda Cassar speaks with Dr. Renée Baker, entrepreneur, business leader, educator and Founder and CEO of The RBI Group.

With nearly three decades of experience across financial services, marketing and leadership, Dr. Renée brings together practical business experience and a passion for financial literacy. Her work has focused on helping individuals and organisations build knowledge, create opportunities and pursue sustainable growth.

Amanda and Renée discuss the journey from pursuing a passion project or side hustle to building a full-time business. They explore what it means to take the leap into entrepreneurship, the opportunities and challenges that come with running your own business, and why financial literacy can play an important role in making informed decisions along the way.

Renée also shares insights from her experience as an entrepreneur and educator, combining real-world business knowledge with her work in higher education.

Whether you're thinking about starting a business, growing a side hustle or exploring entrepreneurship as your next career move, this episode offers a conversation about business ownership, entrepreneurship, financial literacy and building the confidence to take the next step.

In this episode, we discuss:

  • How to know when a side hustle may have the potential to become a business
  • Taking the leap from employment into entrepreneurship
  • The rewards and challenges of running your own business
  • Why financial literacy matters for entrepreneurs and business owners
  • Building knowledge and confidence around financial decisions
  • Turning a passion or idea into a practical business opportunity
  • Learning from both the challenges and opportunities of entrepreneurship
  • Combining business experience with education and lifelong learning

About Dr. Renée Baker

Dr. Renée Baker is the Founder and CEO of The RBI Group, an entrepreneur, business strategist, educator and advocate for financial literacy and economic empowerment.

She spent nearly three decades working in financial services before founding The RBI Group. Her career has included senior leadership in financial services marketing, including serving as Chief Marketing Officer at Raymond James Investment Management. Today, her work includes helping financial services organisations address growth and differentiation through strategic marketing and practical AI implementation.

Dr. Renée also teaches advertising strategy as an Adjunct Professor at the University of South Florida and is a TEDx speaker, author and community advocate.

Connect with Dr. Renée:
🌐 The RBI Group: https://therbigroup.com/
🌐 Dr. Renée Baker: https://reneebaker.com/
💼 LinkedIn: https://www.linkedin.com/in/itsreneebaker/
📸 Instagram: https://www.instagram.com/itsreneebaker/

About Amanda Cassar

Amanda Cassar is the host of Financial Secrets Revealed, a podcast inspired by her book of the same name. The series features conversations with experts, entrepreneurs and people with diverse life experiences, exploring money, financial decisions and the lessons that shape people's financial and professional journeys.

Amanda is a financial adviser and Director of Wealth Planning Partners, with a focus on helping make financial concepts easier to understand and supporting people to make informed decisions about their financial future.

🌐 Amanda Cassar: https://amandacassar.com.au/
🌐 Wealth Planning Partners: https://www.wealthplanningpartners.com.au/
🌐 Trusted Aged Care Services: https://trustedagedcare.com.au/

Get Your Copy of Financial Secrets Revealed

Financial Secrets Revealed brings together stories, insights and lessons from financial professionals, business leaders, entrepreneurs and everyday people with diverse money journeys.

Learn more about the book and current purchase information:
https://amandacassar.com.au/my-book/

Disclaimer: This podcast is for general educational and informational purposes only. The views and experiences shared by guests are their own and do not constitute personalised financial, investment, legal or business advice. Please consider your individual circumstances and seek appropriate professional advice before making financial or business decisions.

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