{"version":"1.0.0","segments":[{"speaker":"Valerie Friedlander","startTime":0.0,"endTime":2.1,"body":"Hello, my"},{"speaker":"Valerie Friedlander","startTime":0.0,"endTime":2.1,"body":"friends, and welcome to another"},{"speaker":"Valerie Friedlander","startTime":2.1,"endTime":5.7,"body":"episode of unlimited today we"},{"speaker":"Valerie Friedlander","startTime":2.1,"endTime":5.7,"body":"are talking about foundations"},{"speaker":"Valerie Friedlander","startTime":5.7,"endTime":10.59,"body":"for authentic public relations."},{"speaker":"Valerie Friedlander","startTime":5.7,"endTime":10.59,"body":"So this is about our theme of"},{"speaker":"Valerie Friedlander","startTime":10.59,"endTime":17.4,"body":"relationships and how that"},{"speaker":"Valerie Friedlander","startTime":10.59,"endTime":17.4,"body":"applies to the public, to how"},{"speaker":"Valerie Friedlander","startTime":17.4,"endTime":21.78,"body":"you put yourself forward or put"},{"speaker":"Valerie Friedlander","startTime":17.4,"endTime":21.78,"body":"your organization forward into"},{"speaker":"Valerie Friedlander","startTime":21.96,"endTime":26.55,"body":"the world to your audience, how"},{"speaker":"Valerie Friedlander","startTime":21.96,"endTime":26.55,"body":"you connect to the people you"},{"speaker":"Valerie Friedlander","startTime":26.55,"endTime":30.63,"body":"want to serve. So now, if you"},{"speaker":"Valerie Friedlander","startTime":26.55,"endTime":30.63,"body":"are someone who's like, well,"},{"speaker":"Valerie Friedlander","startTime":30.75,"endTime":35.1,"body":"Val, I don't run a business, I'm"},{"speaker":"Valerie Friedlander","startTime":30.75,"endTime":35.1,"body":"not in leadership. Does this"},{"speaker":"Valerie Friedlander","startTime":35.1,"endTime":41.34,"body":"still apply to me? Yes, it does"},{"speaker":"Valerie Friedlander","startTime":35.1,"endTime":41.34,"body":"for two primary reasons. One is"},{"speaker":"Valerie Friedlander","startTime":41.34,"endTime":44.46,"body":"because I think these"},{"speaker":"Valerie Friedlander","startTime":41.34,"endTime":44.46,"body":"foundations apply to all"},{"speaker":"Valerie Friedlander","startTime":44.46,"endTime":48.96,"body":"relating, especially when it"},{"speaker":"Valerie Friedlander","startTime":44.46,"endTime":48.96,"body":"comes to relating to groups. But"},{"speaker":"Valerie Friedlander","startTime":48.99,"endTime":54.81,"body":"also, because I think it's"},{"speaker":"Valerie Friedlander","startTime":48.99,"endTime":54.81,"body":"important to know what to look"},{"speaker":"Valerie Friedlander","startTime":54.81,"endTime":59.76,"body":"for when you're engaging with"},{"speaker":"Valerie Friedlander","startTime":54.81,"endTime":59.76,"body":"organizations, what to notice,"},{"speaker":"Valerie Friedlander","startTime":59.76,"endTime":63.3,"body":"there are so many manipulative"},{"speaker":"Valerie Friedlander","startTime":59.76,"endTime":63.3,"body":"tactics out there and"},{"speaker":"Valerie Friedlander","startTime":63.3,"endTime":68.91,"body":"algorithmic things that it gets"},{"speaker":"Valerie Friedlander","startTime":63.3,"endTime":68.91,"body":"really overwhelming sometimes to"},{"speaker":"Valerie Friedlander","startTime":68.91,"endTime":73.14,"body":"figure out, Is this a company?"},{"speaker":"Valerie Friedlander","startTime":68.91,"endTime":73.14,"body":"Is this an organization I'm"},{"speaker":"Valerie Friedlander","startTime":73.14,"endTime":76.23,"body":"aligned with? And while there"},{"speaker":"Valerie Friedlander","startTime":73.14,"endTime":76.23,"body":"are a lot of things to dig into"},{"speaker":"Valerie Friedlander","startTime":76.23,"endTime":81.06,"body":"a lot of ways to research that"},{"speaker":"Valerie Friedlander","startTime":76.23,"endTime":81.06,"body":"understanding some of the"},{"speaker":"Valerie Friedlander","startTime":81.06,"endTime":86.58,"body":"dynamics of public relations can"},{"speaker":"Valerie Friedlander","startTime":81.06,"endTime":86.58,"body":"help you assess is this"},{"speaker":"Valerie Friedlander","startTime":86.61,"endTime":91.2,"body":"organization relating to me in a"},{"speaker":"Valerie Friedlander","startTime":86.61,"endTime":91.2,"body":"way that I'm aligned with? Are"},{"speaker":"Valerie Friedlander","startTime":91.2,"endTime":96.99,"body":"they showing up authentically?"},{"speaker":"Valerie Friedlander","startTime":91.2,"endTime":96.99,"body":"And is that connecting? So"},{"speaker":"Valerie Friedlander","startTime":97.2,"endTime":101.34,"body":"keeping that in mind, some of"},{"speaker":"Valerie Friedlander","startTime":97.2,"endTime":101.34,"body":"the things that are important"},{"speaker":"Valerie Friedlander","startTime":101.34,"endTime":105.15,"body":"about public relationships and"},{"speaker":"Valerie Friedlander","startTime":101.34,"endTime":105.15,"body":"being authentic in those"},{"speaker":"Valerie Friedlander","startTime":105.15,"endTime":109.02,"body":"relationships is its core to"},{"speaker":"Valerie Friedlander","startTime":105.15,"endTime":109.02,"body":"building trust, to establishing"},{"speaker":"Valerie Friedlander","startTime":109.02,"endTime":114.36,"body":"credibility. And of course, as I"},{"speaker":"Valerie Friedlander","startTime":109.02,"endTime":114.36,"body":"mentioned, to connecting to the"},{"speaker":"Valerie Friedlander","startTime":114.36,"endTime":118.74,"body":"people you want to serve, that"},{"speaker":"Valerie Friedlander","startTime":114.36,"endTime":118.74,"body":"applies to all of us in a"},{"speaker":"Valerie Friedlander","startTime":118.74,"endTime":122.88,"body":"variety of spaces in our own"},{"speaker":"Valerie Friedlander","startTime":118.74,"endTime":122.88,"body":"life, when it comes to how we"},{"speaker":"Valerie Friedlander","startTime":122.88,"endTime":126.09,"body":"relate to others. Now, of"},{"speaker":"Valerie Friedlander","startTime":122.88,"endTime":126.09,"body":"course, with an organization"},{"speaker":"Valerie Friedlander","startTime":126.12,"endTime":130.62,"body":"with a company with a small"},{"speaker":"Valerie Friedlander","startTime":126.12,"endTime":130.62,"body":"business, it also has to do with"},{"speaker":"Valerie Friedlander","startTime":130.62,"endTime":134.25,"body":"your reputation, and managing"},{"speaker":"Valerie Friedlander","startTime":130.62,"endTime":134.25,"body":"that reputation in an aligned"},{"speaker":"Valerie Friedlander","startTime":134.25,"endTime":139.11,"body":"way, and driving engagement"},{"speaker":"Valerie Friedlander","startTime":134.25,"endTime":139.11,"body":"connecting to the people you're"},{"speaker":"Valerie Friedlander","startTime":139.11,"endTime":143.37,"body":"trying to serve and do business"},{"speaker":"Valerie Friedlander","startTime":139.11,"endTime":143.37,"body":"with. To engage this"},{"speaker":"Valerie Friedlander","startTime":143.37,"endTime":146.85,"body":"conversation. I have asked"},{"speaker":"Valerie Friedlander","startTime":143.37,"endTime":146.85,"body":"Catherine Montgomery to join me."},{"speaker":"Valerie Friedlander","startTime":147.39,"endTime":151.11,"body":"She is the founder and CEO of"},{"speaker":"Valerie Friedlander","startTime":147.39,"endTime":151.11,"body":"better together a communications"},{"speaker":"Valerie Friedlander","startTime":151.14,"endTime":154.77,"body":"agency that galvanizes positive"},{"speaker":"Valerie Friedlander","startTime":151.14,"endTime":154.77,"body":"change for purpose driven"},{"speaker":"Valerie Friedlander","startTime":154.77,"endTime":158.04,"body":"organizations through creative"},{"speaker":"Valerie Friedlander","startTime":154.77,"endTime":158.04,"body":"strategies, messaging and"},{"speaker":"Valerie Friedlander","startTime":158.04,"endTime":161.67,"body":"branding. Katherine's vision for"},{"speaker":"Valerie Friedlander","startTime":158.04,"endTime":161.67,"body":"better together is to build a"},{"speaker":"Valerie Friedlander","startTime":161.67,"endTime":165.12,"body":"more just environmentally"},{"speaker":"Valerie Friedlander","startTime":161.67,"endTime":165.12,"body":"sustainable world centered"},{"speaker":"Valerie Friedlander","startTime":165.15,"endTime":168.6,"body":"around human and labor rights,"},{"speaker":"Valerie Friedlander","startTime":165.15,"endTime":168.6,"body":"access to education and health"},{"speaker":"Valerie Friedlander","startTime":168.6,"endTime":171.3,"body":"care for all through"},{"speaker":"Valerie Friedlander","startTime":168.6,"endTime":171.3,"body":"collaborative and creative"},{"speaker":"Valerie Friedlander","startTime":171.33,"endTime":175.08,"body":"communication campaigns. After"},{"speaker":"Valerie Friedlander","startTime":171.33,"endTime":175.08,"body":"spending more than 15 years"},{"speaker":"Valerie Friedlander","startTime":175.08,"endTime":178.11,"body":"working in public relations,"},{"speaker":"Valerie Friedlander","startTime":175.08,"endTime":178.11,"body":"Catherine knows what truly"},{"speaker":"Valerie Friedlander","startTime":178.11,"endTime":182.94,"body":"drives results and leaves a"},{"speaker":"Valerie Friedlander","startTime":178.11,"endTime":182.94,"body":"lasting impact. Catherine is a"},{"speaker":"Valerie Friedlander","startTime":182.94,"endTime":186.75,"body":"seasoned communication expert"},{"speaker":"Valerie Friedlander","startTime":182.94,"endTime":186.75,"body":"with deep expertise in"},{"speaker":"Valerie Friedlander","startTime":186.75,"endTime":190.23,"body":"education, environment and"},{"speaker":"Valerie Friedlander","startTime":186.75,"endTime":190.23,"body":"social justice issues. She"},{"speaker":"Valerie Friedlander","startTime":190.23,"endTime":193.41,"body":"founded better together after a"},{"speaker":"Valerie Friedlander","startTime":190.23,"endTime":193.41,"body":"successful career working in"},{"speaker":"Valerie Friedlander","startTime":193.41,"endTime":196.5,"body":"house and at multiple"},{"speaker":"Valerie Friedlander","startTime":193.41,"endTime":196.5,"body":"communications agencies on"},{"speaker":"Valerie Friedlander","startTime":196.5,"endTime":199.98,"body":"numerous campaigns that have"},{"speaker":"Valerie Friedlander","startTime":196.5,"endTime":199.98,"body":"helped bring about social"},{"speaker":"Valerie Friedlander","startTime":199.98,"endTime":204.0,"body":"change. Catherine has always"},{"speaker":"Valerie Friedlander","startTime":199.98,"endTime":204.0,"body":"displayed a careful approach to"},{"speaker":"Valerie Friedlander","startTime":204.0,"endTime":207.72,"body":"concise and effective messaging"},{"speaker":"Valerie Friedlander","startTime":204.0,"endTime":207.72,"body":"by clearly articulating the"},{"speaker":"Valerie Friedlander","startTime":207.72,"endTime":211.47,"body":"objectives, strategies and"},{"speaker":"Valerie Friedlander","startTime":207.72,"endTime":211.47,"body":"tactics that lead to successful"},{"speaker":"Valerie Friedlander","startTime":211.47,"endTime":216.3,"body":"communication campaigns. She has"},{"speaker":"Valerie Friedlander","startTime":211.47,"endTime":216.3,"body":"led the development of strategic"},{"speaker":"Valerie Friedlander","startTime":216.3,"endTime":220.35,"body":"plans from the ground up that"},{"speaker":"Valerie Friedlander","startTime":216.3,"endTime":220.35,"body":"not only changed perceptions but"},{"speaker":"Valerie Friedlander","startTime":220.35,"endTime":225.21,"body":"resulted in ongoing behavior"},{"speaker":"Valerie Friedlander","startTime":220.35,"endTime":225.21,"body":"change. Additionally, she has"},{"speaker":"Valerie Friedlander","startTime":225.21,"endTime":228.45,"body":"had the opportunity to work with"},{"speaker":"Valerie Friedlander","startTime":225.21,"endTime":228.45,"body":"third party stakeholders which"},{"speaker":"Valerie Friedlander","startTime":228.45,"endTime":231.39,"body":"furthered her ability to"},{"speaker":"Valerie Friedlander","startTime":228.45,"endTime":231.39,"body":"communicate with all audiences."},{"speaker":"Valerie Friedlander","startTime":231.99,"endTime":235.29,"body":"Katherine holds a Bachelor of"},{"speaker":"Valerie Friedlander","startTime":231.99,"endTime":235.29,"body":"Science in Public Relations and"},{"speaker":"Valerie Friedlander","startTime":235.29,"endTime":239.22,"body":"Marketing from Auburn"},{"speaker":"Valerie Friedlander","startTime":235.29,"endTime":239.22,"body":"University, and an MBA from the"},{"speaker":"Valerie Friedlander","startTime":239.22,"endTime":242.91,"body":"University of Maryland's Smith"},{"speaker":"Valerie Friedlander","startTime":239.22,"endTime":242.91,"body":"School of Business. She also"},{"speaker":"Valerie Friedlander","startTime":242.91,"endTime":246.39,"body":"successfully completed the Vital"},{"speaker":"Valerie Friedlander","startTime":242.91,"endTime":246.39,"body":"Voices visionaries program in"},{"speaker":"Valerie Friedlander","startTime":246.39,"endTime":249.39,"body":"partnership with the Estee"},{"speaker":"Valerie Friedlander","startTime":246.39,"endTime":249.39,"body":"Lauder Emerging Leaders fund."},{"speaker":"Valerie Friedlander","startTime":249.84,"endTime":252.96,"body":"And one of the other things that"},{"speaker":"Valerie Friedlander","startTime":249.84,"endTime":252.96,"body":"that highlights for me, just as"},{"speaker":"Valerie Friedlander","startTime":252.96,"endTime":258.81,"body":"a note is that the way we"},{"speaker":"Valerie Friedlander","startTime":252.96,"endTime":258.81,"body":"communicate can be part of what"},{"speaker":"Valerie Friedlander","startTime":258.81,"endTime":264.3,"body":"makes our impact. So keeping"},{"speaker":"Valerie Friedlander","startTime":258.81,"endTime":264.3,"body":"that in mind, it is so important"},{"speaker":"Valerie Friedlander","startTime":264.75,"endTime":269.4,"body":"to engage how we show up. Some"},{"speaker":"Valerie Friedlander","startTime":264.75,"endTime":269.4,"body":"of the things that we're going"},{"speaker":"Valerie Friedlander","startTime":269.4,"endTime":272.19,"body":"to be talking about in this"},{"speaker":"Valerie Friedlander","startTime":269.4,"endTime":272.19,"body":"episode are people pleasing"},{"speaker":"Valerie Friedlander","startTime":272.19,"endTime":276.57,"body":"versus really caring, the"},{"speaker":"Valerie Friedlander","startTime":272.19,"endTime":276.57,"body":"importance of follow through to"},{"speaker":"Valerie Friedlander","startTime":276.57,"endTime":282.63,"body":"build trust, evaluating your"},{"speaker":"Valerie Friedlander","startTime":276.57,"endTime":282.63,"body":"purpose and priorities, ensuring"},{"speaker":"Valerie Friedlander","startTime":282.66,"endTime":286.89,"body":"alignment with clear"},{"speaker":"Valerie Friedlander","startTime":282.66,"endTime":286.89,"body":"expectations, and having"},{"speaker":"Valerie Friedlander","startTime":286.89,"endTime":291.15,"body":"patience with the information"},{"speaker":"Valerie Friedlander","startTime":286.89,"endTime":291.15,"body":"gathering process and the"},{"speaker":"Valerie Friedlander","startTime":291.15,"endTime":295.92,"body":"importance of that information"},{"speaker":"Valerie Friedlander","startTime":291.15,"endTime":295.92,"body":"in how you communicate. I really"},{"speaker":"Valerie Friedlander","startTime":295.92,"endTime":300.45,"body":"enjoyed this conversation and I"},{"speaker":"Valerie Friedlander","startTime":295.92,"endTime":300.45,"body":"know you will too. And without"},{"speaker":"Valerie Friedlander","startTime":300.45,"endTime":304.77,"body":"further ado, let's get started."},{"speaker":"Valerie Friedlander","startTime":300.45,"endTime":304.77,"body":"Hey there, I'm Valerie"},{"speaker":"Valerie Friedlander","startTime":304.77,"endTime":307.74,"body":"Friedlander Certified Life"},{"speaker":"Valerie Friedlander","startTime":304.77,"endTime":307.74,"body":"business alignment coach, and"},{"speaker":"Valerie Friedlander","startTime":307.74,"endTime":312.18,"body":"this is unlimited. This podcast"},{"speaker":"Valerie Friedlander","startTime":307.74,"endTime":312.18,"body":"bridges the individual and the"},{"speaker":"Valerie Friedlander","startTime":312.18,"endTime":315.63,"body":"societal, scientific and"},{"speaker":"Valerie Friedlander","startTime":312.18,"endTime":315.63,"body":"spiritual, positive and"},{"speaker":"Valerie Friedlander","startTime":315.66,"endTime":320.34,"body":"negative, nerdy and no, there's"},{"speaker":"Valerie Friedlander","startTime":315.66,"endTime":320.34,"body":"just a lot of nerdy. come on"},{"speaker":"Valerie Friedlander","startTime":320.34,"endTime":324.66,"body":"board. And let's unlock a light."},{"speaker":"Valerie Friedlander","startTime":320.34,"endTime":324.66,"body":"This is badass as you are."},{"speaker":"Valerie Friedlander","startTime":332.67,"endTime":335.79,"body":"Welcome, Catherine, I'm so"},{"speaker":"Valerie Friedlander","startTime":332.67,"endTime":335.79,"body":"excited to have you on unlimited"},{"speaker":"Valerie Friedlander","startTime":335.79,"endTime":340.5,"body":"today. Thank you. Thank you. I'm"},{"speaker":"Valerie Friedlander","startTime":335.79,"endTime":340.5,"body":"happy to be here. Awesome. So"},{"speaker":"Valerie Friedlander","startTime":340.68,"endTime":345.45,"body":"let's kick off with a question"},{"speaker":"Valerie Friedlander","startTime":340.68,"endTime":345.45,"body":"about being unlimited. And that"},{"speaker":"Valerie Friedlander","startTime":345.45,"endTime":349.02,"body":"is, what is a limit that you"},{"speaker":"Valerie Friedlander","startTime":345.45,"endTime":349.02,"body":"took for granted? Or that you"},{"speaker":"Valerie Friedlander","startTime":349.05,"endTime":352.41,"body":"internalize that you have since"},{"speaker":"Valerie Friedlander","startTime":349.05,"endTime":352.41,"body":"unlearned?"},{"speaker":"Catharine Montgomery","startTime":353.44,"endTime":355.888,"body":"Right,"},{"speaker":"Catharine Montgomery","startTime":353.44,"endTime":355.888,"body":"right. So it took a minute for"},{"speaker":"Catharine Montgomery","startTime":355.955,"endTime":360.058,"body":"me to, to think about this. But"},{"speaker":"Catharine Montgomery","startTime":355.955,"endTime":360.058,"body":"I had to go way back to when I"},{"speaker":"Catharine Montgomery","startTime":360.124,"endTime":364.36,"body":"was younger, when I was bullied"},{"speaker":"Catharine Montgomery","startTime":360.124,"endTime":364.36,"body":"constantly in elementary, middle"},{"speaker":"Catharine Montgomery","startTime":364.426,"endTime":368.662,"body":"school, not so much high school,"},{"speaker":"Catharine Montgomery","startTime":364.426,"endTime":368.662,"body":"but I always felt like I had to"},{"speaker":"Catharine Montgomery","startTime":368.729,"endTime":372.766,"body":"be part of the cool crowd and"},{"speaker":"Catharine Montgomery","startTime":368.729,"endTime":372.766,"body":"popular and have the, you know,"},{"speaker":"Catharine Montgomery","startTime":372.832,"endTime":376.737,"body":"same opinions and likes and"},{"speaker":"Catharine Montgomery","startTime":372.832,"endTime":376.737,"body":"dislikes is all the cool, quote"},{"speaker":"Catharine Montgomery","startTime":376.803,"endTime":380.642,"body":"unquote, cool people. And as"},{"speaker":"Catharine Montgomery","startTime":376.803,"endTime":380.642,"body":"I've grown up, and, you know,"},{"speaker":"Catharine Montgomery","startTime":380.708,"endTime":384.68,"body":"going down on the limb of, you"},{"speaker":"Catharine Montgomery","startTime":380.708,"endTime":384.68,"body":"know, starting a business and"},{"speaker":"Catharine Montgomery","startTime":384.746,"endTime":388.916,"body":"doing things in social justice"},{"speaker":"Catharine Montgomery","startTime":384.746,"endTime":388.916,"body":"and social impact, I've realized"},{"speaker":"Catharine Montgomery","startTime":388.982,"endTime":393.151,"body":"that it's okay to be different."},{"speaker":"Catharine Montgomery","startTime":388.982,"endTime":393.151,"body":"And it's okay to not always say"},{"speaker":"Catharine Montgomery","startTime":393.218,"endTime":396.924,"body":"what other people want you to"},{"speaker":"Catharine Montgomery","startTime":393.218,"endTime":396.924,"body":"say and to be a little bit"},{"speaker":"Catharine Montgomery","startTime":396.99,"endTime":400.895,"body":"controversial. And I think I've"},{"speaker":"Catharine Montgomery","startTime":396.99,"endTime":400.895,"body":"been able to take those bad"},{"speaker":"Catharine Montgomery","startTime":400.962,"endTime":405.065,"body":"experiences when I was younger,"},{"speaker":"Catharine Montgomery","startTime":400.962,"endTime":405.065,"body":"and apply them now and realize"},{"speaker":"Catharine Montgomery","startTime":405.131,"endTime":409.102,"body":"how important it is to just be"},{"speaker":"Catharine Montgomery","startTime":405.131,"endTime":409.102,"body":"yourself and to do what makes"},{"speaker":"Catharine Montgomery","startTime":409.169,"endTime":410.89,"body":"you feel most comfortable."},{"speaker":"Valerie Friedlander","startTime":410.89,"endTime":413.545,"body":"I love"},{"speaker":"Valerie Friedlander","startTime":410.89,"endTime":413.545,"body":"that. And as someone who also"},{"speaker":"Valerie Friedlander","startTime":413.619,"endTime":418.193,"body":"was bullied in elementary school"},{"speaker":"Valerie Friedlander","startTime":413.619,"endTime":418.193,"body":"and middle school that really"},{"speaker":"Valerie Friedlander","startTime":418.267,"endTime":422.914,"body":"resonates of like, how do I find"},{"speaker":"Valerie Friedlander","startTime":418.267,"endTime":422.914,"body":"my voice, and actually show up"},{"speaker":"Valerie Friedlander","startTime":422.988,"endTime":427.562,"body":"with that voice? And that's a"},{"speaker":"Valerie Friedlander","startTime":422.988,"endTime":427.562,"body":"great segue into what I'm hoping"},{"speaker":"Valerie Friedlander","startTime":427.635,"endTime":432.209,"body":"we can talk more about, because"},{"speaker":"Valerie Friedlander","startTime":427.635,"endTime":432.209,"body":"I'm curious for organizations,"},{"speaker":"Valerie Friedlander","startTime":432.283,"endTime":436.709,"body":"especially ones that do social"},{"speaker":"Valerie Friedlander","startTime":432.283,"endTime":436.709,"body":"justice work, and individuals"},{"speaker":"Valerie Friedlander","startTime":436.783,"endTime":440.988,"body":"potentially, if they're like"},{"speaker":"Valerie Friedlander","startTime":436.783,"endTime":440.988,"body":"small businesses, especially"},{"speaker":"Valerie Friedlander","startTime":441.062,"endTime":445.193,"body":"that have a really important"},{"speaker":"Valerie Friedlander","startTime":441.062,"endTime":445.193,"body":"message to get out that are"},{"speaker":"Valerie Friedlander","startTime":445.267,"endTime":449.693,"body":"really trying to be heard, but"},{"speaker":"Valerie Friedlander","startTime":445.267,"endTime":449.693,"body":"maybe aren't saying it in the"},{"speaker":"Valerie Friedlander","startTime":449.767,"endTime":454.34,"body":"way that's like most people are"},{"speaker":"Valerie Friedlander","startTime":449.767,"endTime":454.34,"body":"used to hearing, what are some"},{"speaker":"Valerie Friedlander","startTime":454.414,"endTime":458.767,"body":"of the common struggles that you"},{"speaker":"Valerie Friedlander","startTime":454.414,"endTime":458.767,"body":"see? And then also, how do"},{"speaker":"Valerie Friedlander","startTime":458.84,"endTime":460.39,"body":"people overcome that?"},{"speaker":"Catharine Montgomery","startTime":460.39,"endTime":462.514,"body":"Right,"},{"speaker":"Catharine Montgomery","startTime":460.39,"endTime":462.514,"body":"right, yeah, a lot of things"},{"speaker":"Catharine Montgomery","startTime":462.575,"endTime":466.459,"body":"come to mind when thinking about"},{"speaker":"Catharine Montgomery","startTime":462.575,"endTime":466.459,"body":"social justice or social impact"},{"speaker":"Catharine Montgomery","startTime":466.52,"endTime":470.162,"body":"organizations trying to get"},{"speaker":"Catharine Montgomery","startTime":466.52,"endTime":470.162,"body":"their message across. And one is"},{"speaker":"Catharine Montgomery","startTime":470.223,"endTime":473.804,"body":"that they probably are not"},{"speaker":"Catharine Montgomery","startTime":470.223,"endTime":473.804,"body":"listening to their audience well"},{"speaker":"Catharine Montgomery","startTime":473.865,"endTime":477.385,"body":"enough, and there are a lot of,"},{"speaker":"Catharine Montgomery","startTime":473.865,"endTime":477.385,"body":"and this can apply for any"},{"speaker":"Catharine Montgomery","startTime":477.446,"endTime":481.149,"body":"company really is that we put"},{"speaker":"Catharine Montgomery","startTime":477.446,"endTime":481.149,"body":"out information we think people"},{"speaker":"Catharine Montgomery","startTime":481.21,"endTime":484.852,"body":"want to hear or we think that"},{"speaker":"Catharine Montgomery","startTime":481.21,"endTime":484.852,"body":"will get them motivated to act"},{"speaker":"Catharine Montgomery","startTime":484.912,"endTime":488.554,"body":"or to do whatever our call to"},{"speaker":"Catharine Montgomery","startTime":484.912,"endTime":488.554,"body":"action is. But it's really not"},{"speaker":"Catharine Montgomery","startTime":488.615,"endTime":492.378,"body":"what they're looking for. And so"},{"speaker":"Catharine Montgomery","startTime":488.615,"endTime":492.378,"body":"doing the message testing and"},{"speaker":"Catharine Montgomery","startTime":492.439,"endTime":496.02,"body":"audience analysis, and not just"},{"speaker":"Catharine Montgomery","startTime":492.439,"endTime":496.02,"body":"one time, not just oh, that"},{"speaker":"Catharine Montgomery","startTime":496.081,"endTime":499.784,"body":"we're creating a plan, and let's"},{"speaker":"Catharine Montgomery","startTime":496.081,"endTime":499.784,"body":"do it right now, but ongoing"},{"speaker":"Catharine Montgomery","startTime":499.844,"endTime":503.304,"body":"every six months every year,"},{"speaker":"Catharine Montgomery","startTime":499.844,"endTime":503.304,"body":"really diving deep into your"},{"speaker":"Catharine Montgomery","startTime":503.365,"endTime":506.886,"body":"audience and the changes in"},{"speaker":"Catharine Montgomery","startTime":503.365,"endTime":506.886,"body":"culture, and just what's being"},{"speaker":"Catharine Montgomery","startTime":506.946,"endTime":510.467,"body":"said in the world. So I think"},{"speaker":"Catharine Montgomery","startTime":506.946,"endTime":510.467,"body":"that that's important. But I"},{"speaker":"Catharine Montgomery","startTime":510.528,"endTime":514.048,"body":"also know that, you know,"},{"speaker":"Catharine Montgomery","startTime":510.528,"endTime":514.048,"body":"nonprofits, a lot of times don't"},{"speaker":"Catharine Montgomery","startTime":514.109,"endTime":517.811,"body":"have the funds, the means to do"},{"speaker":"Catharine Montgomery","startTime":514.109,"endTime":517.811,"body":"that kind of work. And so you"},{"speaker":"Catharine Montgomery","startTime":517.872,"endTime":521.575,"body":"have these large organizations"},{"speaker":"Catharine Montgomery","startTime":517.872,"endTime":521.575,"body":"that are able to go out and do"},{"speaker":"Catharine Montgomery","startTime":521.636,"endTime":524.974,"body":"all these tests and surveys and"},{"speaker":"Catharine Montgomery","startTime":521.636,"endTime":524.974,"body":"really understand their"},{"speaker":"Catharine Montgomery","startTime":525.035,"endTime":528.373,"body":"audience. And then they go"},{"speaker":"Catharine Montgomery","startTime":525.035,"endTime":528.373,"body":"create the campaign, and the"},{"speaker":"Catharine Montgomery","startTime":528.434,"endTime":532.076,"body":"messaging that gets people to"},{"speaker":"Catharine Montgomery","startTime":528.434,"endTime":532.076,"body":"lead to action. And so I think"},{"speaker":"Catharine Montgomery","startTime":532.137,"endTime":535.536,"body":"it's nonprofits having to"},{"speaker":"Catharine Montgomery","startTime":532.137,"endTime":535.536,"body":"prioritize, and sometimes they"},{"speaker":"Catharine Montgomery","startTime":535.597,"endTime":539.056,"body":"think, you know, well, we need"},{"speaker":"Catharine Montgomery","startTime":535.597,"endTime":539.056,"body":"to put money and funds and"},{"speaker":"Catharine Montgomery","startTime":539.117,"endTime":542.88,"body":"effort towards something else"},{"speaker":"Catharine Montgomery","startTime":539.117,"endTime":542.88,"body":"that we think will get us to our"},{"speaker":"Catharine Montgomery","startTime":542.941,"endTime":546.644,"body":"end goal. And skip that part of"},{"speaker":"Catharine Montgomery","startTime":542.941,"endTime":546.644,"body":"the analysis, which is really"},{"speaker":"Catharine Montgomery","startTime":546.705,"endTime":549.861,"body":"important and achieving their"},{"speaker":"Catharine Montgomery","startTime":546.705,"endTime":549.861,"body":"goals. So I think just"},{"speaker":"Catharine Montgomery","startTime":549.922,"endTime":553.503,"body":"prioritizing getting to know"},{"speaker":"Catharine Montgomery","startTime":549.922,"endTime":553.503,"body":"your audience and your message"},{"speaker":"Catharine Montgomery","startTime":553.564,"endTime":557.145,"body":"clearly before pushing it out"},{"speaker":"Catharine Montgomery","startTime":553.564,"endTime":557.145,"body":"there. And assuming we always"},{"speaker":"Catharine Montgomery","startTime":557.206,"endTime":560.848,"body":"know what assuming makes. We"},{"speaker":"Catharine Montgomery","startTime":557.206,"endTime":560.848,"body":"can't do that if we really want"},{"speaker":"Catharine Montgomery","startTime":560.908,"endTime":561.88,"body":"to be effective."},{"speaker":"Valerie Friedlander","startTime":562.33,"endTime":564.16,"body":"That is"},{"speaker":"Valerie Friedlander","startTime":562.33,"endTime":564.16,"body":"such a great point. And I see"},{"speaker":"Valerie Friedlander","startTime":564.16,"endTime":568.69,"body":"that a lot just in general with"},{"speaker":"Valerie Friedlander","startTime":564.16,"endTime":568.69,"body":"people of like, I think that you"},{"speaker":"Valerie Friedlander","startTime":568.69,"endTime":572.77,"body":"think that I think and then I"},{"speaker":"Valerie Friedlander","startTime":568.69,"endTime":572.77,"body":"respond to that instead of to"},{"speaker":"Valerie Friedlander","startTime":572.77,"endTime":578.29,"body":"what was actually said, or to"},{"speaker":"Valerie Friedlander","startTime":572.77,"endTime":578.29,"body":"the real information. I wonder"},{"speaker":"Valerie Friedlander","startTime":578.71,"endTime":582.88,"body":"there's such stuff around"},{"speaker":"Valerie Friedlander","startTime":578.71,"endTime":582.88,"body":"marketing where it's this like I"},{"speaker":"Valerie Friedlander","startTime":582.88,"endTime":586.54,"body":"don't want to be I don't want to"},{"speaker":"Valerie Friedlander","startTime":582.88,"endTime":586.54,"body":"play the psychological games,"},{"speaker":"Valerie Friedlander","startTime":586.6,"endTime":589.12,"body":"you know, so so much of the"},{"speaker":"Valerie Friedlander","startTime":586.6,"endTime":589.12,"body":"marketing research is seen as"},{"speaker":"Valerie Friedlander","startTime":589.12,"endTime":592.03,"body":"like, I'm gonna get information"},{"speaker":"Valerie Friedlander","startTime":589.12,"endTime":592.03,"body":"about you so I can manipulate"},{"speaker":"Valerie Friedlander","startTime":592.03,"endTime":596.62,"body":"you so that I can play on what"},{"speaker":"Valerie Friedlander","startTime":592.03,"endTime":596.62,"body":"you want. And I wonder if"},{"speaker":"Valerie Friedlander","startTime":596.62,"endTime":599.14,"body":"sometimes people are making"},{"speaker":"Valerie Friedlander","startTime":596.62,"endTime":599.14,"body":"assumptions because they want to"},{"speaker":"Valerie Friedlander","startTime":599.14,"endTime":604.0,"body":"skip that manipulation step. But"},{"speaker":"Valerie Friedlander","startTime":599.14,"endTime":604.0,"body":"yeah, it's, it's actually"},{"speaker":"Valerie Friedlander","startTime":604.12,"endTime":608.02,"body":"missing something. What is the"},{"speaker":"Valerie Friedlander","startTime":604.12,"endTime":608.02,"body":"gap there that that you see?"},{"speaker":"Catharine Montgomery","startTime":609.1,"endTime":612.88,"body":"Well I do"},{"speaker":"Catharine Montgomery","startTime":609.1,"endTime":612.88,"body":"think trust is big. So if you're"},{"speaker":"Catharine Montgomery","startTime":612.88,"endTime":617.65,"body":"assuming that an organization is"},{"speaker":"Catharine Montgomery","startTime":612.88,"endTime":617.65,"body":"trying to deceive you into doing"},{"speaker":"Catharine Montgomery","startTime":617.65,"endTime":619.45,"body":"whatever it is, and you"},{"speaker":"Catharine Montgomery","startTime":617.65,"endTime":619.45,"body":"obviously don't trust that"},{"speaker":"Catharine Montgomery","startTime":619.45,"endTime":622.87,"body":"brand, and that brand has a long"},{"speaker":"Catharine Montgomery","startTime":619.45,"endTime":622.87,"body":"way to go to getting you to"},{"speaker":"Catharine Montgomery","startTime":622.87,"endTime":626.5,"body":"trust them, but if it's an"},{"speaker":"Catharine Montgomery","startTime":622.87,"endTime":626.5,"body":"organization that from the"},{"speaker":"Catharine Montgomery","startTime":626.5,"endTime":629.92,"body":"beginning, you just know that"},{"speaker":"Catharine Montgomery","startTime":626.5,"endTime":629.92,"body":"they're there, kind of figuring"},{"speaker":"Catharine Montgomery","startTime":629.92,"endTime":633.7,"body":"out who you are, because they"},{"speaker":"Catharine Montgomery","startTime":629.92,"endTime":633.7,"body":"genuinely want you to be a part"},{"speaker":"Catharine Montgomery","startTime":633.7,"endTime":636.94,"body":"of their movement, whatever it"},{"speaker":"Catharine Montgomery","startTime":633.7,"endTime":636.94,"body":"is, and it doesn't necessarily"},{"speaker":"Catharine Montgomery","startTime":636.94,"endTime":640.12,"body":"have to be a nonprofit, and like"},{"speaker":"Catharine Montgomery","startTime":636.94,"endTime":640.12,"body":"a social justice, or work or"},{"speaker":"Catharine Montgomery","startTime":640.18,"endTime":644.8,"body":"whatever it is, it can be some"},{"speaker":"Catharine Montgomery","startTime":640.18,"endTime":644.8,"body":"large corporation, that's really"},{"speaker":"Catharine Montgomery","startTime":644.8,"endTime":648.49,"body":"just, you know, wants you to buy"},{"speaker":"Catharine Montgomery","startTime":644.8,"endTime":648.49,"body":"their product. I mean, it's a"},{"speaker":"Catharine Montgomery","startTime":648.49,"endTime":652.75,"body":"different type of angle, but"},{"speaker":"Catharine Montgomery","startTime":648.49,"endTime":652.75,"body":"they can genuinely want to know,"},{"speaker":"Catharine Montgomery","startTime":652.81,"endTime":656.74,"body":"you know, what motivates you to"},{"speaker":"Catharine Montgomery","startTime":652.81,"endTime":656.74,"body":"buy X, Y, and Z? Why do you want"},{"speaker":"Catharine Montgomery","startTime":656.77,"endTime":661.6,"body":"this comforter? What makes you"},{"speaker":"Catharine Montgomery","startTime":656.77,"endTime":661.6,"body":"you know, try these shears? In"},{"speaker":"Catharine Montgomery","startTime":661.6,"endTime":664.87,"body":"our world that better together,"},{"speaker":"Catharine Montgomery","startTime":661.6,"endTime":664.87,"body":"it's more of a, you know, how do"},{"speaker":"Catharine Montgomery","startTime":664.87,"endTime":668.5,"body":"we make the world a better place"},{"speaker":"Catharine Montgomery","startTime":664.87,"endTime":668.5,"body":"type of movement. So a lot of"},{"speaker":"Catharine Montgomery","startTime":668.5,"endTime":673.12,"body":"our will, all of our clients,"},{"speaker":"Catharine Montgomery","startTime":668.5,"endTime":673.12,"body":"they want to know what consumers"},{"speaker":"Catharine Montgomery","startTime":673.12,"endTime":676.36,"body":"want or what just the general"},{"speaker":"Catharine Montgomery","startTime":673.12,"endTime":676.36,"body":"public wants, so that they can"},{"speaker":"Catharine Montgomery","startTime":676.57,"endTime":679.3,"body":"ensure that they're educated"},{"speaker":"Catharine Montgomery","startTime":676.57,"endTime":679.3,"body":"about certain topics that they"},{"speaker":"Catharine Montgomery","startTime":679.3,"endTime":682.36,"body":"can reach them and get them to"},{"speaker":"Catharine Montgomery","startTime":679.3,"endTime":682.36,"body":"go to the hospital, you know,"},{"speaker":"Catharine Montgomery","startTime":682.36,"endTime":685.93,"body":"before it's time you before you"},{"speaker":"Catharine Montgomery","startTime":682.36,"endTime":685.93,"body":"have cancer or, you know, know"},{"speaker":"Catharine Montgomery","startTime":685.93,"endTime":690.31,"body":"more about your genetics, and"},{"speaker":"Catharine Montgomery","startTime":685.93,"endTime":690.31,"body":"it's just a genuine need to"},{"speaker":"Catharine Montgomery","startTime":690.31,"endTime":693.79,"body":"educate them and to know who our"},{"speaker":"Catharine Montgomery","startTime":690.31,"endTime":693.79,"body":"audiences so that we can"},{"speaker":"Catharine Montgomery","startTime":693.79,"endTime":695.17,"body":"communicate best with them."},{"speaker":"Valerie Friedlander","startTime":696.1,"endTime":698.77,"body":"I think"},{"speaker":"Valerie Friedlander","startTime":696.1,"endTime":698.77,"body":"that highlights one of the big"},{"speaker":"Valerie Friedlander","startTime":698.77,"endTime":701.29,"body":"pieces of trust, which is"},{"speaker":"Valerie Friedlander","startTime":698.77,"endTime":701.29,"body":"action, which is one of the"},{"speaker":"Valerie Friedlander","startTime":701.29,"endTime":704.77,"body":"things you and I were talking a"},{"speaker":"Valerie Friedlander","startTime":701.29,"endTime":704.77,"body":"little bit about is that need to"},{"speaker":"Valerie Friedlander","startTime":704.77,"endTime":709.33,"body":"bridge like, you can't just say"},{"speaker":"Valerie Friedlander","startTime":704.77,"endTime":709.33,"body":"a thing, you have to show up to"},{"speaker":"Valerie Friedlander","startTime":709.33,"endTime":715.09,"body":"that thing. And so will often"},{"speaker":"Valerie Friedlander","startTime":709.33,"endTime":715.09,"body":"see people just saying things is"},{"speaker":"Valerie Friedlander","startTime":715.09,"endTime":718.0,"body":"the idea of performativeness,"},{"speaker":"Valerie Friedlander","startTime":715.09,"endTime":718.0,"body":"I'm going to say things so that"},{"speaker":"Valerie Friedlander","startTime":718.0,"endTime":721.6,"body":"I look good so that I feel good."},{"speaker":"Valerie Friedlander","startTime":718.0,"endTime":721.6,"body":"Instead of actually doing the"},{"speaker":"Valerie Friedlander","startTime":721.6,"endTime":726.76,"body":"things which can, I found create"},{"speaker":"Valerie Friedlander","startTime":721.6,"endTime":726.76,"body":"a distrust both internally as"},{"speaker":"Valerie Friedlander","startTime":726.76,"endTime":731.41,"body":"well as with other people."},{"speaker":"Valerie Friedlander","startTime":726.76,"endTime":731.41,"body":"Because you start, you feel the"},{"speaker":"Valerie Friedlander","startTime":731.44,"endTime":735.13,"body":"disconnect of like I'm saying a"},{"speaker":"Valerie Friedlander","startTime":731.44,"endTime":735.13,"body":"lot, but I'm not doing enough."},{"speaker":"Valerie Friedlander","startTime":735.88,"endTime":740.8,"body":"And then the doing things, but"},{"speaker":"Valerie Friedlander","startTime":735.88,"endTime":740.8,"body":"not actually communicating them?"},{"speaker":"Valerie Friedlander","startTime":741.73,"endTime":746.02,"body":"What do you recommend for"},{"speaker":"Valerie Friedlander","startTime":741.73,"endTime":746.02,"body":"bridging that? Like, I mean, it"},{"speaker":"Valerie Friedlander","startTime":746.02,"endTime":749.74,"body":"specifically, I assume you work"},{"speaker":"Valerie Friedlander","startTime":746.02,"endTime":749.74,"body":"with people who are, as you just"},{"speaker":"Valerie Friedlander","startTime":749.74,"endTime":753.13,"body":"said, who are doing the things"},{"speaker":"Valerie Friedlander","startTime":749.74,"endTime":753.13,"body":"but maybe aren't really good at"},{"speaker":"Valerie Friedlander","startTime":753.13,"endTime":760.03,"body":"communicating about the things?"},{"speaker":"Valerie Friedlander","startTime":753.13,"endTime":760.03,"body":"How do you help them step into"},{"speaker":"Valerie Friedlander","startTime":760.06,"endTime":765.37,"body":"being able or feeling confident"},{"speaker":"Valerie Friedlander","startTime":760.06,"endTime":765.37,"body":"and able to communicate what"},{"speaker":"Valerie Friedlander","startTime":765.52,"endTime":767.53,"body":"they really mean, and what's"},{"speaker":"Valerie Friedlander","startTime":765.52,"endTime":767.53,"body":"important and what they're"},{"speaker":"Valerie Friedlander","startTime":767.53,"endTime":768.46,"body":"actually doing?"},{"speaker":"Catharine Montgomery","startTime":769.27,"endTime":771.13,"body":"Yeah, and"},{"speaker":"Catharine Montgomery","startTime":769.27,"endTime":771.13,"body":"you know, we're actually going"},{"speaker":"Catharine Montgomery","startTime":771.13,"endTime":773.86,"body":"through that process with one of"},{"speaker":"Catharine Montgomery","startTime":771.13,"endTime":773.86,"body":"our clients right now. And we"},{"speaker":"Catharine Montgomery","startTime":774.1,"endTime":777.07,"body":"were taking a step back, and"},{"speaker":"Catharine Montgomery","startTime":774.1,"endTime":777.07,"body":"we're taking months of"},{"speaker":"Catharine Montgomery","startTime":777.55,"endTime":782.38,"body":"interviews, focus groups,"},{"speaker":"Catharine Montgomery","startTime":777.55,"endTime":782.38,"body":"surveys, reading past material"},{"speaker":"Catharine Montgomery","startTime":782.38,"endTime":785.38,"body":"during the SWOT analysis, just"},{"speaker":"Catharine Montgomery","startTime":782.38,"endTime":785.38,"body":"like really getting down to the"},{"speaker":"Catharine Montgomery","startTime":785.38,"endTime":788.95,"body":"basics of, you know, what did"},{"speaker":"Catharine Montgomery","startTime":785.38,"endTime":788.95,"body":"they do their members want? What"},{"speaker":"Catharine Montgomery","startTime":788.95,"endTime":792.01,"body":"does the community want? What do"},{"speaker":"Catharine Montgomery","startTime":788.95,"endTime":792.01,"body":"they need to convey it to them,"},{"speaker":"Catharine Montgomery","startTime":792.01,"endTime":795.1,"body":"and then from there moving into,"},{"speaker":"Catharine Montgomery","startTime":792.01,"endTime":795.1,"body":"okay, this is our strategic"},{"speaker":"Catharine Montgomery","startTime":795.1,"endTime":798.91,"body":"plan, this is our messaging. So"},{"speaker":"Catharine Montgomery","startTime":795.1,"endTime":798.91,"body":"I think a lot of times we put"},{"speaker":"Catharine Montgomery","startTime":798.91,"endTime":801.37,"body":"the cart before the horse, we,"},{"speaker":"Catharine Montgomery","startTime":798.91,"endTime":801.37,"body":"you know, want to just get out"},{"speaker":"Catharine Montgomery","startTime":801.37,"endTime":804.82,"body":"there, put something on"},{"speaker":"Catharine Montgomery","startTime":801.37,"endTime":804.82,"body":"LinkedIn, or tick tock, whatever"},{"speaker":"Catharine Montgomery","startTime":804.82,"endTime":810.43,"body":"it is, get a podcast, you know,"},{"speaker":"Catharine Montgomery","startTime":804.82,"endTime":810.43,"body":"episode or, you know, whatever"},{"speaker":"Catharine Montgomery","startTime":810.43,"endTime":813.46,"body":"it is, we can get our name out"},{"speaker":"Catharine Montgomery","startTime":810.43,"endTime":813.46,"body":"there, but it makes doesn't have"},{"speaker":"Catharine Montgomery","startTime":813.46,"endTime":816.64,"body":"any traction. Nobody's"},{"speaker":"Catharine Montgomery","startTime":813.46,"endTime":816.64,"body":"listening. Nobody's reading,"},{"speaker":"Catharine Montgomery","startTime":816.64,"endTime":820.72,"body":"nobody's swiping to see what"},{"speaker":"Catharine Montgomery","startTime":816.64,"endTime":820.72,"body":"you're saying. And so it's first"},{"speaker":"Catharine Montgomery","startTime":820.72,"endTime":823.36,"body":"it's resonating with that"},{"speaker":"Catharine Montgomery","startTime":820.72,"endTime":823.36,"body":"audience, like, you know, like"},{"speaker":"Catharine Montgomery","startTime":823.36,"endTime":827.74,"body":"I've already mentioned, and then"},{"speaker":"Catharine Montgomery","startTime":823.36,"endTime":827.74,"body":"it's going out there and having"},{"speaker":"Catharine Montgomery","startTime":827.8,"endTime":831.13,"body":"putting your message out there,"},{"speaker":"Catharine Montgomery","startTime":827.8,"endTime":831.13,"body":"I will say that a lot of it does"},{"speaker":"Catharine Montgomery","startTime":831.16,"endTime":835.33,"body":"also come down again to funding"},{"speaker":"Catharine Montgomery","startTime":831.16,"endTime":835.33,"body":"and you know, these larger"},{"speaker":"Catharine Montgomery","startTime":835.36,"endTime":838.24,"body":"corporations, they can spend so"},{"speaker":"Catharine Montgomery","startTime":835.36,"endTime":838.24,"body":"much money putting a message"},{"speaker":"Catharine Montgomery","startTime":838.27,"endTime":841.42,"body":"out. But you know, smaller"},{"speaker":"Catharine Montgomery","startTime":838.27,"endTime":841.42,"body":"nonprofits don't always have the"},{"speaker":"Catharine Montgomery","startTime":841.42,"endTime":846.01,"body":"means. And so what I got our"},{"speaker":"Catharine Montgomery","startTime":841.42,"endTime":846.01,"body":"clients and doing is starting"},{"speaker":"Catharine Montgomery","startTime":846.01,"endTime":849.52,"body":"small, so you don't have to do"},{"speaker":"Catharine Montgomery","startTime":846.01,"endTime":849.52,"body":"million dollar campaigns to be"},{"speaker":"Catharine Montgomery","startTime":849.52,"endTime":853.09,"body":"effective. It's just getting to"},{"speaker":"Catharine Montgomery","startTime":849.52,"endTime":853.09,"body":"the right person, to the right"},{"speaker":"Catharine Montgomery","startTime":853.09,"endTime":855.28,"body":"people getting that message to"},{"speaker":"Catharine Montgomery","startTime":853.09,"endTime":855.28,"body":"the right person at the right"},{"speaker":"Catharine Montgomery","startTime":855.28,"endTime":858.7,"body":"time. And so knowing that you"},{"speaker":"Catharine Montgomery","startTime":855.28,"endTime":858.7,"body":"don't need to be on Instagram,"},{"speaker":"Catharine Montgomery","startTime":858.7,"endTime":863.02,"body":"Facebook, tick tock snap,"},{"speaker":"Catharine Montgomery","startTime":858.7,"endTime":863.02,"body":"LinkedIn, all the things you"},{"speaker":"Catharine Montgomery","startTime":863.02,"endTime":866.23,"body":"need to be on like one where you"},{"speaker":"Catharine Montgomery","startTime":863.02,"endTime":866.23,"body":"know your audiences. You don't"},{"speaker":"Catharine Montgomery","startTime":866.23,"endTime":869.89,"body":"need to write a blog every"},{"speaker":"Catharine Montgomery","startTime":866.23,"endTime":869.89,"body":"single day or week you need to"},{"speaker":"Catharine Montgomery","startTime":869.89,"endTime":873.88,"body":"do whatever you know, is where"},{"speaker":"Catharine Montgomery","startTime":869.89,"endTime":873.88,"body":"your audience is, is that a new"},{"speaker":"Catharine Montgomery","startTime":873.91,"endTime":877.78,"body":"newsletter is that in person"},{"speaker":"Catharine Montgomery","startTime":873.91,"endTime":877.78,"body":"events? Do you need to make it"},{"speaker":"Catharine Montgomery","startTime":877.78,"endTime":880.78,"body":"more community driven and you're"},{"speaker":"Catharine Montgomery","startTime":877.78,"endTime":880.78,"body":"doing your know you're going to"},{"speaker":"Catharine Montgomery","startTime":880.78,"endTime":883.45,"body":"these special places where"},{"speaker":"Catharine Montgomery","startTime":880.78,"endTime":883.45,"body":"people are and they want to see"},{"speaker":"Catharine Montgomery","startTime":883.45,"endTime":887.71,"body":"each other face to face and not"},{"speaker":"Catharine Montgomery","startTime":883.45,"endTime":887.71,"body":"be on Zoom. So I think that's"},{"speaker":"Catharine Montgomery","startTime":887.71,"endTime":890.47,"body":"where the research comes in,"},{"speaker":"Catharine Montgomery","startTime":887.71,"endTime":890.47,"body":"where we took a step back with"},{"speaker":"Catharine Montgomery","startTime":890.47,"endTime":893.02,"body":"this client, we're going to know"},{"speaker":"Catharine Montgomery","startTime":890.47,"endTime":893.02,"body":"what their members want. We're"},{"speaker":"Catharine Montgomery","startTime":893.02,"endTime":895.99,"body":"going to know how to get new"},{"speaker":"Catharine Montgomery","startTime":893.02,"endTime":895.99,"body":"members for them, how to retain"},{"speaker":"Catharine Montgomery","startTime":895.99,"endTime":899.65,"body":"their current members, and we're"},{"speaker":"Catharine Montgomery","startTime":895.99,"endTime":899.65,"body":"going to go to those places and"},{"speaker":"Catharine Montgomery","startTime":899.65,"endTime":902.29,"body":"communicate in ways that"},{"speaker":"Catharine Montgomery","startTime":899.65,"endTime":902.29,"body":"resonate the most with them."},{"speaker":"Valerie Friedlander","startTime":902.71,"endTime":905.92,"body":"Hmm. It"},{"speaker":"Valerie Friedlander","startTime":902.71,"endTime":905.92,"body":"sounds really simple in that,"},{"speaker":"Valerie Friedlander","startTime":905.92,"endTime":909.67,"body":"like, it's about building"},{"speaker":"Valerie Friedlander","startTime":905.92,"endTime":909.67,"body":"connection and communication."},{"speaker":"Valerie Friedlander","startTime":909.67,"endTime":914.29,"body":"And I mean, I know as individual"},{"speaker":"Valerie Friedlander","startTime":909.67,"endTime":914.29,"body":"communication it is being able"},{"speaker":"Valerie Friedlander","startTime":914.29,"endTime":917.59,"body":"to listen, really listen to"},{"speaker":"Valerie Friedlander","startTime":914.29,"endTime":917.59,"body":"people and then show up to what"},{"speaker":"Valerie Friedlander","startTime":917.59,"endTime":922.06,"body":"you heard. Instead of just kind"},{"speaker":"Valerie Friedlander","startTime":917.59,"endTime":922.06,"body":"of coming up with ideas, I, I've"},{"speaker":"Valerie Friedlander","startTime":922.06,"endTime":926.14,"body":"worked with people pleasers"},{"speaker":"Valerie Friedlander","startTime":922.06,"endTime":926.14,"body":"before and I saw this great meme"},{"speaker":"Valerie Friedlander","startTime":926.17,"endTime":928.81,"body":"a little bit ago, I was like,"},{"speaker":"Valerie Friedlander","startTime":926.17,"endTime":928.81,"body":"Oh, so you're a people pleaser"},{"speaker":"Valerie Friedlander","startTime":928.84,"endTime":931.96,"body":"named three people that are"},{"speaker":"Valerie Friedlander","startTime":928.84,"endTime":931.96,"body":"pleased with you. And it's like,"},{"speaker":"Valerie Friedlander","startTime":932.17,"endTime":936.46,"body":"yeah, because people pleasing"},{"speaker":"Valerie Friedlander","startTime":932.17,"endTime":936.46,"body":"isn't about the other people"},{"speaker":"Valerie Friedlander","startTime":936.46,"endTime":941.14,"body":"that you're pleasing. It's about"},{"speaker":"Valerie Friedlander","startTime":936.46,"endTime":941.14,"body":"you. And feeling okay in"},{"speaker":"Valerie Friedlander","startTime":941.14,"endTime":943.96,"body":"yourself versus communication."},{"speaker":"Valerie Friedlander","startTime":941.14,"endTime":943.96,"body":"And really connecting with"},{"speaker":"Valerie Friedlander","startTime":943.96,"endTime":947.65,"body":"somebody is about really"},{"speaker":"Valerie Friedlander","startTime":943.96,"endTime":947.65,"body":"listening. And it's, it's you"},{"speaker":"Valerie Friedlander","startTime":947.65,"endTime":950.98,"body":"too, but like having that"},{"speaker":"Valerie Friedlander","startTime":947.65,"endTime":950.98,"body":"ability to hear someone and show"},{"speaker":"Valerie Friedlander","startTime":950.98,"endTime":954.91,"body":"up to that. And I'm hearing"},{"speaker":"Valerie Friedlander","startTime":950.98,"endTime":954.91,"body":"like, showing that you care."},{"speaker":"Valerie Friedlander","startTime":954.94,"endTime":958.54,"body":"Like, I actually care to know"},{"speaker":"Valerie Friedlander","startTime":954.94,"endTime":958.54,"body":"what you think. And then"},{"speaker":"Valerie Friedlander","startTime":958.81,"endTime":962.44,"body":"connecting, being there and"},{"speaker":"Valerie Friedlander","startTime":958.81,"endTime":962.44,"body":"doing the things that build"},{"speaker":"Valerie Friedlander","startTime":962.44,"endTime":965.29,"body":"trust, which is then following"},{"speaker":"Valerie Friedlander","startTime":962.44,"endTime":965.29,"body":"through, I've connected with"},{"speaker":"Valerie Friedlander","startTime":965.29,"endTime":967.45,"body":"you, I've learned from you. And"},{"speaker":"Valerie Friedlander","startTime":965.29,"endTime":967.45,"body":"now I'm going to follow through"},{"speaker":"Valerie Friedlander","startTime":967.45,"endTime":968.5,"body":"what you told me."},{"speaker":"Catharine Montgomery","startTime":969.13,"endTime":971.17,"body":"Yes,"},{"speaker":"Catharine Montgomery","startTime":969.13,"endTime":971.17,"body":"that's so important that follow"},{"speaker":"Catharine Montgomery","startTime":971.17,"endTime":974.65,"body":"through. I have there are so"},{"speaker":"Catharine Montgomery","startTime":971.17,"endTime":974.65,"body":"many clients who we might have"},{"speaker":"Catharine Montgomery","startTime":974.65,"endTime":978.85,"body":"done all these focus groups,"},{"speaker":"Catharine Montgomery","startTime":974.65,"endTime":978.85,"body":"surveys, interviews, and so"},{"speaker":"Catharine Montgomery","startTime":978.85,"endTime":981.28,"body":"their members are involved,"},{"speaker":"Catharine Montgomery","startTime":978.85,"endTime":981.28,"body":"their staff, their board, they"},{"speaker":"Catharine Montgomery","startTime":981.28,"endTime":984.67,"body":"all know they're doing this, but"},{"speaker":"Catharine Montgomery","startTime":981.28,"endTime":984.67,"body":"if nothing happens, and six"},{"speaker":"Catharine Montgomery","startTime":984.67,"endTime":988.12,"body":"months, there's no change,"},{"speaker":"Catharine Montgomery","startTime":984.67,"endTime":988.12,"body":"there's no activity, there's"},{"speaker":"Catharine Montgomery","startTime":988.48,"endTime":991.81,"body":"nothing that's worse than not"},{"speaker":"Catharine Montgomery","startTime":988.48,"endTime":991.81,"body":"even, you know, listening in the"},{"speaker":"Catharine Montgomery","startTime":991.81,"endTime":995.5,"body":"first place. So it's so"},{"speaker":"Catharine Montgomery","startTime":991.81,"endTime":995.5,"body":"important that organizations"},{"speaker":"Catharine Montgomery","startTime":995.5,"endTime":999.07,"body":"take, you have to know from the"},{"speaker":"Catharine Montgomery","startTime":995.5,"endTime":999.07,"body":"very beginning, we're going to"},{"speaker":"Catharine Montgomery","startTime":999.07,"endTime":1001.56,"body":"take what we've learned what"},{"speaker":"Catharine Montgomery","startTime":999.07,"endTime":1001.56,"body":"we've heard what we've listened"},{"speaker":"Catharine Montgomery","startTime":1001.56,"endTime":1004.08,"body":"to you, or we're going to put"},{"speaker":"Catharine Montgomery","startTime":1001.56,"endTime":1004.08,"body":"that into action, we don't know"},{"speaker":"Catharine Montgomery","startTime":1004.08,"endTime":1006.75,"body":"what that action might look"},{"speaker":"Catharine Montgomery","startTime":1004.08,"endTime":1006.75,"body":"like, right this second. But"},{"speaker":"Catharine Montgomery","startTime":1006.75,"endTime":1008.91,"body":"we're going to do something and"},{"speaker":"Catharine Montgomery","startTime":1006.75,"endTime":1008.91,"body":"we're going to communicate that"},{"speaker":"Catharine Montgomery","startTime":1008.91,"endTime":1011.37,"body":"clearly. Because we would have"},{"speaker":"Catharine Montgomery","startTime":1008.91,"endTime":1011.37,"body":"learned what the best methods of"},{"speaker":"Catharine Montgomery","startTime":1011.37,"endTime":1014.13,"body":"communication are. And then"},{"speaker":"Catharine Montgomery","startTime":1011.37,"endTime":1014.13,"body":"we're going to change or we're"},{"speaker":"Catharine Montgomery","startTime":1014.13,"endTime":1017.55,"body":"going to keep doing or we're"},{"speaker":"Catharine Montgomery","startTime":1014.13,"endTime":1017.55,"body":"going to start stop, continue to"},{"speaker":"Catharine Montgomery","startTime":1017.55,"endTime":1020.82,"body":"do that all the time. Whatever"},{"speaker":"Catharine Montgomery","startTime":1017.55,"endTime":1020.82,"body":"it is that our stakeholders"},{"speaker":"Catharine Montgomery","startTime":1020.82,"endTime":1023.79,"body":"want. And so that follow"},{"speaker":"Catharine Montgomery","startTime":1020.82,"endTime":1023.79,"body":"through, you're right, it's just"},{"speaker":"Catharine Montgomery","startTime":1023.79,"endTime":1028.44,"body":"so key to any successful"},{"speaker":"Catharine Montgomery","startTime":1023.79,"endTime":1028.44,"body":"campaign or communication that"},{"speaker":"Catharine Montgomery","startTime":1028.44,"endTime":1029.19,"body":"you're delivering."},{"speaker":"Valerie Friedlander","startTime":1029.64,"endTime":1033.33,"body":"Yeah. And"},{"speaker":"Valerie Friedlander","startTime":1029.64,"endTime":1033.33,"body":"the ability to hear in more"},{"speaker":"Valerie Friedlander","startTime":1033.33,"endTime":1037.26,"body":"input, like you said before, of"},{"speaker":"Valerie Friedlander","startTime":1033.33,"endTime":1037.26,"body":"like, it's not just a one and"},{"speaker":"Valerie Friedlander","startTime":1037.26,"endTime":1041.19,"body":"done, you stay in communication,"},{"speaker":"Valerie Friedlander","startTime":1037.26,"endTime":1041.19,"body":"you're building a relationship,"},{"speaker":"Valerie Friedlander","startTime":1041.19,"endTime":1043.56,"body":"which is why it doesn't have to"},{"speaker":"Valerie Friedlander","startTime":1041.19,"endTime":1043.56,"body":"be like all the places you want"},{"speaker":"Valerie Friedlander","startTime":1043.56,"endTime":1046.8,"body":"to find the place where you can"},{"speaker":"Valerie Friedlander","startTime":1043.56,"endTime":1046.8,"body":"build the relationships, and"},{"speaker":"Valerie Friedlander","startTime":1046.8,"endTime":1050.34,"body":"then show up to those people"},{"speaker":"Valerie Friedlander","startTime":1046.8,"endTime":1050.34,"body":"that you're trying to serve who"},{"speaker":"Valerie Friedlander","startTime":1050.34,"endTime":1055.5,"body":"you're building relationships"},{"speaker":"Valerie Friedlander","startTime":1050.34,"endTime":1055.5,"body":"with. I noticed something in"},{"speaker":"Valerie Friedlander","startTime":1055.53,"endTime":1060.0,"body":"your bio, where you talk about"},{"speaker":"Valerie Friedlander","startTime":1055.53,"endTime":1060.0,"body":"the changing perceptions and"},{"speaker":"Valerie Friedlander","startTime":1060.48,"endTime":1065.19,"body":"ongoing behavior change. So I'm"},{"speaker":"Valerie Friedlander","startTime":1060.48,"endTime":1065.19,"body":"curious about the flip side of"},{"speaker":"Valerie Friedlander","startTime":1065.19,"endTime":1067.56,"body":"that. So they're the people that"},{"speaker":"Valerie Friedlander","startTime":1065.19,"endTime":1067.56,"body":"are trying to communicate,"},{"speaker":"Valerie Friedlander","startTime":1067.59,"endTime":1069.18,"body":"alright, we're doing these"},{"speaker":"Valerie Friedlander","startTime":1067.59,"endTime":1069.18,"body":"things. And there's a"},{"speaker":"Valerie Friedlander","startTime":1069.18,"endTime":1073.26,"body":"disconnect. And it sounds like"},{"speaker":"Valerie Friedlander","startTime":1069.18,"endTime":1073.26,"body":"maybe there's a similar dynamic"},{"speaker":"Valerie Friedlander","startTime":1073.41,"endTime":1076.98,"body":"to the I'm doing things. But I'm"},{"speaker":"Valerie Friedlander","startTime":1073.41,"endTime":1076.98,"body":"not necessarily articulating,"},{"speaker":"Valerie Friedlander","startTime":1076.98,"endTime":1078.84,"body":"communicating them? Well,"},{"speaker":"Valerie Friedlander","startTime":1076.98,"endTime":1078.84,"body":"because I haven't asked like,"},{"speaker":"Valerie Friedlander","startTime":1078.93,"endTime":1081.78,"body":"where people are looking for me"},{"speaker":"Valerie Friedlander","startTime":1078.93,"endTime":1081.78,"body":"where people need to hear from"},{"speaker":"Valerie Friedlander","startTime":1081.78,"endTime":1085.47,"body":"me. What about the people who"},{"speaker":"Valerie Friedlander","startTime":1081.78,"endTime":1085.47,"body":"are like showing up and trying"},{"speaker":"Valerie Friedlander","startTime":1085.47,"endTime":1088.71,"body":"to articulate stuff, but they're"},{"speaker":"Valerie Friedlander","startTime":1085.47,"endTime":1088.71,"body":"spending more time communicating"},{"speaker":"Valerie Friedlander","startTime":1088.71,"endTime":1093.12,"body":"than they are in actually doing"},{"speaker":"Valerie Friedlander","startTime":1088.71,"endTime":1093.12,"body":"the things? It sounds like you"},{"speaker":"Valerie Friedlander","startTime":1093.12,"endTime":1095.82,"body":"help people bridge that gap to"},{"speaker":"Valerie Friedlander","startTime":1093.12,"endTime":1095.82,"body":"what does that look like?"},{"speaker":"Catharine Montgomery","startTime":1096.45,"endTime":1098.94,"body":"Yeah, and"},{"speaker":"Catharine Montgomery","startTime":1096.45,"endTime":1098.94,"body":"I think it's easy for people get"},{"speaker":"Catharine Montgomery","startTime":1098.94,"endTime":1102.69,"body":"caught up in the, like, I need"},{"speaker":"Catharine Montgomery","startTime":1098.94,"endTime":1102.69,"body":"to post to LinkedIn, like every"},{"speaker":"Catharine Montgomery","startTime":1102.69,"endTime":1106.92,"body":"single second, you know, we see"},{"speaker":"Catharine Montgomery","startTime":1102.69,"endTime":1106.92,"body":"people posting long journals,"},{"speaker":"Catharine Montgomery","startTime":1108.03,"endTime":1112.32,"body":"things every day, and but it's"},{"speaker":"Catharine Montgomery","startTime":1108.03,"endTime":1112.32,"body":"like, if you were to dig deep"},{"speaker":"Catharine Montgomery","startTime":1112.35,"endTime":1115.2,"body":"into whatever they're talking"},{"speaker":"Catharine Montgomery","startTime":1112.35,"endTime":1115.2,"body":"about, are they actually out"},{"speaker":"Catharine Montgomery","startTime":1115.2,"endTime":1118.38,"body":"there doing that thing. And so"},{"speaker":"Catharine Montgomery","startTime":1115.2,"endTime":1118.38,"body":"it's, it's true, you have to,"},{"speaker":"Catharine Montgomery","startTime":1118.41,"endTime":1121.56,"body":"especially as a leader of your"},{"speaker":"Catharine Montgomery","startTime":1118.41,"endTime":1121.56,"body":"company, or whatever"},{"speaker":"Catharine Montgomery","startTime":1121.56,"endTime":1125.16,"body":"organization, you're a part of,"},{"speaker":"Catharine Montgomery","startTime":1121.56,"endTime":1125.16,"body":"if it's volunteering or not, you"},{"speaker":"Catharine Montgomery","startTime":1125.16,"endTime":1128.25,"body":"have to find that balance of am"},{"speaker":"Catharine Montgomery","startTime":1125.16,"endTime":1128.25,"body":"I just signing up for this,"},{"speaker":"Catharine Montgomery","startTime":1128.28,"endTime":1130.92,"body":"because I can put it on my"},{"speaker":"Catharine Montgomery","startTime":1128.28,"endTime":1130.92,"body":"resume because I can put it on"},{"speaker":"Catharine Montgomery","startTime":1130.92,"endTime":1133.98,"body":"LinkedIn, and I can say this, or"},{"speaker":"Catharine Montgomery","startTime":1130.92,"endTime":1133.98,"body":"am I actually going to take that"},{"speaker":"Catharine Montgomery","startTime":1133.98,"endTime":1137.49,"body":"step and be in the community and"},{"speaker":"Catharine Montgomery","startTime":1133.98,"endTime":1137.49,"body":"help whatever organization it"},{"speaker":"Catharine Montgomery","startTime":1137.49,"endTime":1141.63,"body":"is. And so sometimes that comes"},{"speaker":"Catharine Montgomery","startTime":1137.49,"endTime":1141.63,"body":"down just to a personal, I need"},{"speaker":"Catharine Montgomery","startTime":1141.63,"endTime":1146.28,"body":"to evaluate, you know, my"},{"speaker":"Catharine Montgomery","startTime":1141.63,"endTime":1146.28,"body":"priorities and what's truly"},{"speaker":"Catharine Montgomery","startTime":1146.28,"endTime":1149.1,"body":"authentic, and take a look"},{"speaker":"Catharine Montgomery","startTime":1146.28,"endTime":1149.1,"body":"inside. And that's not really"},{"speaker":"Catharine Montgomery","startTime":1149.1,"endTime":1152.85,"body":"something that PR or marketing"},{"speaker":"Catharine Montgomery","startTime":1149.1,"endTime":1152.85,"body":"can do. Like we can definitely"},{"speaker":"Catharine Montgomery","startTime":1153.12,"endTime":1156.6,"body":"execute on those things. Once"},{"speaker":"Catharine Montgomery","startTime":1153.12,"endTime":1156.6,"body":"you've looked inside and said,"},{"speaker":"Catharine Montgomery","startTime":1156.78,"endTime":1159.24,"body":"This is a true priority for"},{"speaker":"Catharine Montgomery","startTime":1156.78,"endTime":1159.24,"body":"myself, I'm going to make time"},{"speaker":"Catharine Montgomery","startTime":1159.24,"endTime":1162.06,"body":"for it, I'm going to not only"},{"speaker":"Catharine Montgomery","startTime":1159.24,"endTime":1162.06,"body":"post about it, but I'm going to"},{"speaker":"Catharine Montgomery","startTime":1162.06,"endTime":1166.26,"body":"go out and do whatever it is or"},{"speaker":"Catharine Montgomery","startTime":1162.06,"endTime":1166.26,"body":"be at home and beyond zero and"},{"speaker":"Catharine Montgomery","startTime":1166.29,"endTime":1169.14,"body":"do whatever it is, that also"},{"speaker":"Catharine Montgomery","startTime":1166.29,"endTime":1169.14,"body":"goes to your point of being"},{"speaker":"Catharine Montgomery","startTime":1169.14,"endTime":1172.59,"body":"genuine or authentic about the"},{"speaker":"Catharine Montgomery","startTime":1169.14,"endTime":1172.59,"body":"things that you're doing. So if"},{"speaker":"Catharine Montgomery","startTime":1172.77,"endTime":1176.19,"body":"I can just do a bunch of things"},{"speaker":"Catharine Montgomery","startTime":1172.77,"endTime":1176.19,"body":"and say that, you know, I'm"},{"speaker":"Catharine Montgomery","startTime":1176.37,"endTime":1179.82,"body":"supportive XY and Z, but if I"},{"speaker":"Catharine Montgomery","startTime":1176.37,"endTime":1179.82,"body":"don't have that action and"},{"speaker":"Catharine Montgomery","startTime":1179.97,"endTime":1182.58,"body":"authenticity, people are gonna"},{"speaker":"Catharine Montgomery","startTime":1179.97,"endTime":1182.58,"body":"see right for grid, so I might"},{"speaker":"Catharine Montgomery","startTime":1182.58,"endTime":1185.64,"body":"work for a little bit. You might"},{"speaker":"Catharine Montgomery","startTime":1182.58,"endTime":1185.64,"body":"be able to, you know, increase"},{"speaker":"Catharine Montgomery","startTime":1185.64,"endTime":1189.27,"body":"your followers, do a lot of"},{"speaker":"Catharine Montgomery","startTime":1185.64,"endTime":1189.27,"body":"things be popular, have a top"},{"speaker":"Catharine Montgomery","startTime":1189.27,"endTime":1192.21,"body":"voice on LinkedIn, but when it"},{"speaker":"Catharine Montgomery","startTime":1189.27,"endTime":1192.21,"body":"comes down to it, people are"},{"speaker":"Catharine Montgomery","startTime":1192.21,"endTime":1194.79,"body":"gonna start realizing it and"},{"speaker":"Catharine Montgomery","startTime":1192.21,"endTime":1194.79,"body":"they're gonna stop engaging"},{"speaker":"Catharine Montgomery","startTime":1194.97,"endTime":1198.57,"body":"until they can see proof that"},{"speaker":"Catharine Montgomery","startTime":1194.97,"endTime":1198.57,"body":"you're in the community. You've"},{"speaker":"Catharine Montgomery","startTime":1198.57,"endTime":1201.96,"body":"listened to what they've said."},{"speaker":"Catharine Montgomery","startTime":1198.57,"endTime":1201.96,"body":"You're now acting upon it. And"},{"speaker":"Catharine Montgomery","startTime":1202.26,"endTime":1206.1,"body":"one example is for, I would say,"},{"speaker":"Catharine Montgomery","startTime":1202.26,"endTime":1206.1,"body":"for larger corporations, which I"},{"speaker":"Catharine Montgomery","startTime":1206.1,"endTime":1208.68,"body":"really struggled with, with"},{"speaker":"Catharine Montgomery","startTime":1206.1,"endTime":1208.68,"body":"starting better together. And"},{"speaker":"Catharine Montgomery","startTime":1208.68,"endTime":1212.85,"body":"our mission was, you know, in"},{"speaker":"Catharine Montgomery","startTime":1208.68,"endTime":1212.85,"body":"2020, you know, the murder of"},{"speaker":"Catharine Montgomery","startTime":1212.85,"endTime":1216.6,"body":"George Floyd took place or so"},{"speaker":"Catharine Montgomery","startTime":1212.85,"endTime":1216.6,"body":"many large corporations that"},{"speaker":"Catharine Montgomery","startTime":1216.6,"endTime":1220.38,"body":"gave millions of dollars. And"},{"speaker":"Catharine Montgomery","startTime":1216.6,"endTime":1220.38,"body":"the Congressional Black Caucus"},{"speaker":"Catharine Montgomery","startTime":1220.38,"endTime":1223.86,"body":"came back late last year and"},{"speaker":"Catharine Montgomery","startTime":1220.38,"endTime":1223.86,"body":"said, many of these companies"},{"speaker":"Catharine Montgomery","startTime":1223.86,"endTime":1226.92,"body":"haven't taken any action, we"},{"speaker":"Catharine Montgomery","startTime":1223.86,"endTime":1226.92,"body":"don't know where the money went,"},{"speaker":"Catharine Montgomery","startTime":1227.07,"endTime":1230.13,"body":"it definitely hasn't gone to the"},{"speaker":"Catharine Montgomery","startTime":1227.07,"endTime":1230.13,"body":"black community. And we need to"},{"speaker":"Catharine Montgomery","startTime":1230.13,"endTime":1232.2,"body":"hold them accountable. So"},{"speaker":"Catharine Montgomery","startTime":1230.13,"endTime":1232.2,"body":"they're supposed to come out"},{"speaker":"Catharine Montgomery","startTime":1232.2,"endTime":1236.58,"body":"with a report, sometime this"},{"speaker":"Catharine Montgomery","startTime":1232.2,"endTime":1236.58,"body":"year, hopefully, it's in Q1 that"},{"speaker":"Catharine Montgomery","startTime":1236.58,"endTime":1239.79,"body":"evaluates these organizations"},{"speaker":"Catharine Montgomery","startTime":1236.58,"endTime":1239.79,"body":"and what they've done. And so"},{"speaker":"Catharine Montgomery","startTime":1239.79,"endTime":1242.88,"body":"this is a sign of, you know,"},{"speaker":"Catharine Montgomery","startTime":1239.79,"endTime":1242.88,"body":"we're going to check this box"},{"speaker":"Catharine Montgomery","startTime":1242.88,"endTime":1245.67,"body":"really quickly, like we have to"},{"speaker":"Catharine Montgomery","startTime":1242.88,"endTime":1245.67,"body":"do something, or stakeholders"},{"speaker":"Catharine Montgomery","startTime":1245.67,"endTime":1249.6,"body":"are holding us accountable. So"},{"speaker":"Catharine Montgomery","startTime":1245.67,"endTime":1249.6,"body":"here's a million dollars, maybe,"},{"speaker":"Catharine Montgomery","startTime":1249.63,"endTime":1253.17,"body":"or they think I don't know where"},{"speaker":"Catharine Montgomery","startTime":1249.63,"endTime":1253.17,"body":"it went. And then we're gonna go"},{"speaker":"Catharine Montgomery","startTime":1253.17,"endTime":1257.01,"body":"do our thing. And you can add an"},{"speaker":"Catharine Montgomery","startTime":1253.17,"endTime":1257.01,"body":"RNA into list of people who"},{"speaker":"Catharine Montgomery","startTime":1257.01,"endTime":1260.76,"body":"donate it. But now it's, you"},{"speaker":"Catharine Montgomery","startTime":1257.01,"endTime":1260.76,"body":"know, almost three years later,"},{"speaker":"Catharine Montgomery","startTime":1260.79,"endTime":1263.13,"body":"and we don't know where that"},{"speaker":"Catharine Montgomery","startTime":1260.79,"endTime":1263.13,"body":"money is. And we don't see any"},{"speaker":"Catharine Montgomery","startTime":1263.13,"endTime":1267.9,"body":"change in the system. So that's"},{"speaker":"Catharine Montgomery","startTime":1263.13,"endTime":1267.9,"body":"not authentic. It's check the"},{"speaker":"Catharine Montgomery","startTime":1267.9,"endTime":1271.17,"body":"box, and it comes back around,"},{"speaker":"Catharine Montgomery","startTime":1267.9,"endTime":1271.17,"body":"even you know, it works at the"},{"speaker":"Catharine Montgomery","startTime":1271.17,"endTime":1274.47,"body":"beginning. And then people start"},{"speaker":"Catharine Montgomery","startTime":1271.17,"endTime":1274.47,"body":"to recognize and realize and"},{"speaker":"Catharine Montgomery","startTime":1274.47,"endTime":1276.93,"body":"hold them accountable. And"},{"speaker":"Catharine Montgomery","startTime":1274.47,"endTime":1276.93,"body":"that's what we're doing now. And"},{"speaker":"Catharine Montgomery","startTime":1276.93,"endTime":1281.67,"body":"so when it comes back to better"},{"speaker":"Catharine Montgomery","startTime":1276.93,"endTime":1281.67,"body":"together, I was really nervous"},{"speaker":"Catharine Montgomery","startTime":1281.67,"endTime":1283.98,"body":"about working with for profit"},{"speaker":"Catharine Montgomery","startTime":1281.67,"endTime":1283.98,"body":"organizations, especially the"},{"speaker":"Catharine Montgomery","startTime":1283.98,"endTime":1288.48,"body":"large ones, because Are they"},{"speaker":"Catharine Montgomery","startTime":1283.98,"endTime":1288.48,"body":"hiring me to check that box? You"},{"speaker":"Catharine Montgomery","startTime":1288.48,"endTime":1291.27,"body":"know, what they want to do? The"},{"speaker":"Catharine Montgomery","startTime":1288.48,"endTime":1291.27,"body":"activities they want to do? Are"},{"speaker":"Catharine Montgomery","startTime":1291.27,"endTime":1294.12,"body":"they just gonna say, you know,"},{"speaker":"Catharine Montgomery","startTime":1291.27,"endTime":1294.12,"body":"better together, write this"},{"speaker":"Catharine Montgomery","startTime":1294.12,"endTime":1297.96,"body":"messaging and put it on social"},{"speaker":"Catharine Montgomery","startTime":1294.12,"endTime":1297.96,"body":"and we're good to go? Or are"},{"speaker":"Catharine Montgomery","startTime":1297.96,"endTime":1301.71,"body":"they really going to mean, what"},{"speaker":"Catharine Montgomery","startTime":1297.96,"endTime":1301.71,"body":"they're paying us for? You know,"},{"speaker":"Catharine Montgomery","startTime":1301.71,"endTime":1304.41,"body":"it, it's not just about the"},{"speaker":"Catharine Montgomery","startTime":1301.71,"endTime":1304.41,"body":"money, it's about the action,"},{"speaker":"Catharine Montgomery","startTime":1304.41,"endTime":1307.83,"body":"it's about the mission, if I"},{"speaker":"Catharine Montgomery","startTime":1304.41,"endTime":1307.83,"body":"don't stick to it, if we don't"},{"speaker":"Catharine Montgomery","startTime":1307.83,"endTime":1311.04,"body":"stick to it, that we're just"},{"speaker":"Catharine Montgomery","startTime":1307.83,"endTime":1311.04,"body":"like any other agency. So yeah,"},{"speaker":"Catharine Montgomery","startTime":1311.13,"endTime":1313.95,"body":"a long winded way of saying, we"},{"speaker":"Catharine Montgomery","startTime":1311.13,"endTime":1313.95,"body":"have to be authentic and what"},{"speaker":"Catharine Montgomery","startTime":1313.95,"endTime":1316.41,"body":"we're doing, or we will get"},{"speaker":"Catharine Montgomery","startTime":1313.95,"endTime":1316.41,"body":"called out and maybe not at"},{"speaker":"Catharine Montgomery","startTime":1316.41,"endTime":1317.94,"body":"first, but eventually we will"},{"speaker":"Catharine Montgomery","startTime":1316.41,"endTime":1317.94,"body":"be."},{"speaker":"Valerie Friedlander","startTime":1318.09,"endTime":1320.64,"body":"Yeah, well,"},{"speaker":"Valerie Friedlander","startTime":1318.09,"endTime":1320.64,"body":"and I so appreciate that."},{"speaker":"Valerie Friedlander","startTime":1320.94,"endTime":1324.75,"body":"Discernment. And I'm curious,"},{"speaker":"Valerie Friedlander","startTime":1320.94,"endTime":1324.75,"body":"how do you discern whether"},{"speaker":"Valerie Friedlander","startTime":1324.78,"endTime":1329.76,"body":"somebody is like an organization"},{"speaker":"Valerie Friedlander","startTime":1324.78,"endTime":1329.76,"body":"is saying, just saying stuff?"},{"speaker":"Valerie Friedlander","startTime":1330.03,"endTime":1334.08,"body":"Like, when you come in, and you"},{"speaker":"Valerie Friedlander","startTime":1330.03,"endTime":1334.08,"body":"put together a plan for them?"},{"speaker":"Valerie Friedlander","startTime":1334.26,"endTime":1337.56,"body":"What does accountability look"},{"speaker":"Valerie Friedlander","startTime":1334.26,"endTime":1337.56,"body":"like for your organization?"},{"speaker":"Valerie Friedlander","startTime":1337.56,"endTime":1339.51,"body":"Because I know, that's something"},{"speaker":"Valerie Friedlander","startTime":1337.56,"endTime":1339.51,"body":"that a lot of people struggle"},{"speaker":"Valerie Friedlander","startTime":1339.51,"endTime":1342.72,"body":"with. And I've worked with a"},{"speaker":"Valerie Friedlander","startTime":1339.51,"endTime":1342.72,"body":"number of people in the DEI"},{"speaker":"Valerie Friedlander","startTime":1342.72,"endTime":1346.44,"body":"space who are like, you know, I"},{"speaker":"Valerie Friedlander","startTime":1342.72,"endTime":1346.44,"body":"go in and people were like,"},{"speaker":"Valerie Friedlander","startTime":1346.44,"endTime":1350.52,"body":"Yeah, then we start getting in,"},{"speaker":"Valerie Friedlander","startTime":1346.44,"endTime":1350.52,"body":"I'm like, oh, you know, can you"},{"speaker":"Valerie Friedlander","startTime":1350.52,"endTime":1353.79,"body":"cut your presentation from three"},{"speaker":"Valerie Friedlander","startTime":1350.52,"endTime":1353.79,"body":"hours to 90 minutes? Actually,"},{"speaker":"Valerie Friedlander","startTime":1353.79,"endTime":1356.52,"body":"could you cut it to like half an"},{"speaker":"Valerie Friedlander","startTime":1353.79,"endTime":1356.52,"body":"hour instead? And like, all"},{"speaker":"Valerie Friedlander","startTime":1356.52,"endTime":1360.36,"body":"these ways that they talk a good"},{"speaker":"Valerie Friedlander","startTime":1356.52,"endTime":1360.36,"body":"game? And then you find out? No,"},{"speaker":"Valerie Friedlander","startTime":1360.36,"endTime":1364.77,"body":"that's not? How do you discern"},{"speaker":"Valerie Friedlander","startTime":1360.36,"endTime":1364.77,"body":"that and, and engage it when it"},{"speaker":"Valerie Friedlander","startTime":1364.77,"endTime":1365.46,"body":"happens?"},{"speaker":"Valerie Friedlander","startTime":1366.44,"endTime":1366.77,"body":"Yeah,"},{"speaker":"Catharine Montgomery","startTime":1366.45,"endTime":1368.91,"body":"Yeah, so I"},{"speaker":"Catharine Montgomery","startTime":1366.45,"endTime":1368.91,"body":"think from the very beginning,"},{"speaker":"Catharine Montgomery","startTime":1368.94,"endTime":1372.45,"body":"if there's a client that wants"},{"speaker":"Catharine Montgomery","startTime":1368.94,"endTime":1372.45,"body":"to partner with better together,"},{"speaker":"Catharine Montgomery","startTime":1372.45,"endTime":1375.72,"body":"I tell them upfront what I'm"},{"speaker":"Catharine Montgomery","startTime":1372.45,"endTime":1375.72,"body":"thinking how I feel, I'm not a"},{"speaker":"Catharine Montgomery","startTime":1375.72,"endTime":1379.71,"body":"person to hold back in telling"},{"speaker":"Catharine Montgomery","startTime":1375.72,"endTime":1379.71,"body":"people what I think in a"},{"speaker":"Catharine Montgomery","startTime":1379.71,"endTime":1383.52,"body":"respectful way, but I will tell"},{"speaker":"Catharine Montgomery","startTime":1379.71,"endTime":1383.52,"body":"them, you know, people do not"},{"speaker":"Catharine Montgomery","startTime":1383.52,"endTime":1386.64,"body":"like you, they are they do not"},{"speaker":"Catharine Montgomery","startTime":1383.52,"endTime":1386.64,"body":"trust you. And when I say them,"},{"speaker":"Catharine Montgomery","startTime":1386.64,"endTime":1389.85,"body":"I mean, a company's brand, they"},{"speaker":"Catharine Montgomery","startTime":1386.64,"endTime":1389.85,"body":"do not trust you, they do not"},{"speaker":"Catharine Montgomery","startTime":1389.85,"endTime":1393.15,"body":"trust that you do care about the"},{"speaker":"Catharine Montgomery","startTime":1389.85,"endTime":1393.15,"body":"AI is going to take a long time"},{"speaker":"Catharine Montgomery","startTime":1393.15,"endTime":1396.21,"body":"for you to have your external"},{"speaker":"Catharine Montgomery","startTime":1393.15,"endTime":1396.21,"body":"stakeholders and your internal"},{"speaker":"Catharine Montgomery","startTime":1396.21,"endTime":1399.12,"body":"stakeholders believe that this"},{"speaker":"Catharine Montgomery","startTime":1396.21,"endTime":1399.12,"body":"is a true core value of the"},{"speaker":"Catharine Montgomery","startTime":1399.12,"endTime":1403.65,"body":"company, we are here to help you"},{"speaker":"Catharine Montgomery","startTime":1399.12,"endTime":1403.65,"body":"do that. But this is what you're"},{"speaker":"Catharine Montgomery","startTime":1403.65,"endTime":1409.08,"body":"going to need. And if this isn't"},{"speaker":"Catharine Montgomery","startTime":1403.65,"endTime":1409.08,"body":"what you can do and commit to in"},{"speaker":"Catharine Montgomery","startTime":1409.08,"endTime":1413.37,"body":"our contract, then we're not the"},{"speaker":"Catharine Montgomery","startTime":1409.08,"endTime":1413.37,"body":"right partner for you. And I've"},{"speaker":"Catharine Montgomery","startTime":1413.37,"endTime":1417.09,"body":"had companies come to me and"},{"speaker":"Catharine Montgomery","startTime":1413.37,"endTime":1417.09,"body":"say, we know the vision, the"},{"speaker":"Catharine Montgomery","startTime":1417.09,"endTime":1421.05,"body":"mission of Better Together,"},{"speaker":"Catharine Montgomery","startTime":1417.09,"endTime":1421.05,"body":"we've made sure that we're going"},{"speaker":"Catharine Montgomery","startTime":1421.05,"endTime":1424.56,"body":"to align with it. So it's that"},{"speaker":"Catharine Montgomery","startTime":1421.05,"endTime":1424.56,"body":"they need to align with better"},{"speaker":"Catharine Montgomery","startTime":1424.56,"endTime":1428.73,"body":"together than better together,"},{"speaker":"Catharine Montgomery","startTime":1424.56,"endTime":1428.73,"body":"aligning with them. And I'm okay"},{"speaker":"Catharine Montgomery","startTime":1428.73,"endTime":1431.43,"body":"with that. Because that's going"},{"speaker":"Catharine Montgomery","startTime":1428.73,"endTime":1431.43,"body":"to make us different, that makes"},{"speaker":"Catharine Montgomery","startTime":1431.43,"endTime":1434.7,"body":"us unique, and we're not going"},{"speaker":"Catharine Montgomery","startTime":1431.43,"endTime":1434.7,"body":"to get every account, we're not"},{"speaker":"Catharine Montgomery","startTime":1434.7,"endTime":1437.43,"body":"gonna work with every company."},{"speaker":"Catharine Montgomery","startTime":1434.7,"endTime":1437.43,"body":"And that's okay, we're gonna"},{"speaker":"Catharine Montgomery","startTime":1437.43,"endTime":1440.16,"body":"work with the ones that truly"},{"speaker":"Catharine Montgomery","startTime":1437.43,"endTime":1440.16,"body":"want to make a difference in"},{"speaker":"Catharine Montgomery","startTime":1440.16,"endTime":1440.67,"body":"this world."},{"speaker":"Valerie Friedlander","startTime":1441.3,"endTime":1443.91,"body":"Yeah, and"},{"speaker":"Valerie Friedlander","startTime":1441.3,"endTime":1443.91,"body":"I'm hearing with that, that you"},{"speaker":"Valerie Friedlander","startTime":1443.91,"endTime":1450.0,"body":"have a clear, honest, upfront"},{"speaker":"Valerie Friedlander","startTime":1443.91,"endTime":1450.0,"body":"conversation and you set really"},{"speaker":"Valerie Friedlander","startTime":1450.0,"endTime":1456.36,"body":"clear expectations. And with"},{"speaker":"Valerie Friedlander","startTime":1450.0,"endTime":1456.36,"body":"those set expectations, I'm sure"},{"speaker":"Valerie Friedlander","startTime":1456.36,"endTime":1460.02,"body":"that you typically get people"},{"speaker":"Valerie Friedlander","startTime":1456.36,"endTime":1460.02,"body":"who have done their research and"},{"speaker":"Valerie Friedlander","startTime":1460.02,"endTime":1464.76,"body":"everything. But have you had an"},{"speaker":"Valerie Friedlander","startTime":1460.02,"endTime":1464.76,"body":"experience where you've had to"},{"speaker":"Valerie Friedlander","startTime":1464.76,"endTime":1468.99,"body":"be like, This is what we agreed"},{"speaker":"Valerie Friedlander","startTime":1464.76,"endTime":1468.99,"body":"upon. You're not doing these"},{"speaker":"Valerie Friedlander","startTime":1468.99,"endTime":1474.66,"body":"things. This is what has to"},{"speaker":"Valerie Friedlander","startTime":1468.99,"endTime":1474.66,"body":"happen to repair this or this"},{"speaker":"Valerie Friedlander","startTime":1474.66,"endTime":1476.07,"body":"isn't a good fit anymore."},{"speaker":"Catharine Montgomery","startTime":1476.82,"endTime":1479.88,"body":"Yeah, you"},{"speaker":"Catharine Montgomery","startTime":1476.82,"endTime":1479.88,"body":"know, I haven't had that"},{"speaker":"Catharine Montgomery","startTime":1479.88,"endTime":1483.66,"body":"experience yet. Now, we launched"},{"speaker":"Catharine Montgomery","startTime":1479.88,"endTime":1483.66,"body":"about a year ago, I have a"},{"speaker":"Catharine Montgomery","startTime":1483.66,"endTime":1487.95,"body":"feeling that it could definitely"},{"speaker":"Catharine Montgomery","startTime":1483.66,"endTime":1487.95,"body":"happen in other ways like that."},{"speaker":"Catharine Montgomery","startTime":1487.98,"endTime":1492.24,"body":"Normal businesses have conflicts"},{"speaker":"Catharine Montgomery","startTime":1487.98,"endTime":1492.24,"body":"with clients, of course, but"},{"speaker":"Catharine Montgomery","startTime":1492.24,"endTime":1498.51,"body":"when it comes to values, we"},{"speaker":"Catharine Montgomery","startTime":1492.24,"endTime":1498.51,"body":"haven't strayed on those. And so"},{"speaker":"Catharine Montgomery","startTime":1498.54,"endTime":1502.53,"body":"I think that comes down to the"},{"speaker":"Catharine Montgomery","startTime":1498.54,"endTime":1502.53,"body":"vetting process before, you"},{"speaker":"Catharine Montgomery","startTime":1502.53,"endTime":1507.36,"body":"know, when client It took more"},{"speaker":"Catharine Montgomery","startTime":1502.53,"endTime":1507.36,"body":"than a year for or almost a year"},{"speaker":"Catharine Montgomery","startTime":1507.36,"endTime":1510.69,"body":"for us to start actually working"},{"speaker":"Catharine Montgomery","startTime":1507.36,"endTime":1510.69,"body":"together because there was so"},{"speaker":"Catharine Montgomery","startTime":1510.69,"endTime":1515.94,"body":"much of like, do you really"},{"speaker":"Catharine Montgomery","startTime":1510.69,"endTime":1515.94,"body":"understand what it means to work"},{"speaker":"Catharine Montgomery","startTime":1515.94,"endTime":1519.42,"body":"with us? Like, are you really"},{"speaker":"Catharine Montgomery","startTime":1515.94,"endTime":1519.42,"body":"okay with, I don't know, just"},{"speaker":"Catharine Montgomery","startTime":1519.42,"endTime":1524.79,"body":"committing to, to change to"},{"speaker":"Catharine Montgomery","startTime":1519.42,"endTime":1524.79,"body":"positive change to really action"},{"speaker":"Catharine Montgomery","startTime":1524.79,"endTime":1527.46,"body":"to not just talking about what"},{"speaker":"Catharine Montgomery","startTime":1524.79,"endTime":1527.46,"body":"you want to do, but bringing"},{"speaker":"Catharine Montgomery","startTime":1527.46,"endTime":1531.09,"body":"that into reality. And so it's"},{"speaker":"Catharine Montgomery","startTime":1527.46,"endTime":1531.09,"body":"okay for those long"},{"speaker":"Catharine Montgomery","startTime":1531.09,"endTime":1535.53,"body":"conversations, it does take a"},{"speaker":"Catharine Montgomery","startTime":1531.09,"endTime":1535.53,"body":"lot of patience on my end. But I"},{"speaker":"Catharine Montgomery","startTime":1535.53,"endTime":1540.27,"body":"think that helps make sure that"},{"speaker":"Catharine Montgomery","startTime":1535.53,"endTime":1540.27,"body":"we're not just rushing into into"},{"speaker":"Catharine Montgomery","startTime":1540.27,"endTime":1543.27,"body":"things, especially when it comes"},{"speaker":"Catharine Montgomery","startTime":1540.27,"endTime":1543.27,"body":"to those for profit, large for"},{"speaker":"Catharine Montgomery","startTime":1543.27,"endTime":1544.62,"body":"profit organizations."},{"speaker":"Valerie Friedlander","startTime":1545.04,"endTime":1547.83,"body":"Yeah. And I"},{"speaker":"Valerie Friedlander","startTime":1545.04,"endTime":1547.83,"body":"would guess that there are"},{"speaker":"Valerie Friedlander","startTime":1547.83,"endTime":1550.92,"body":"certain organizations that you"},{"speaker":"Valerie Friedlander","startTime":1547.83,"endTime":1550.92,"body":"can kind of see initially as you"},{"speaker":"Valerie Friedlander","startTime":1550.92,"endTime":1553.68,"body":"get going that like, they're"},{"speaker":"Valerie Friedlander","startTime":1550.92,"endTime":1553.68,"body":"like the ones that are doing the"},{"speaker":"Valerie Friedlander","startTime":1553.68,"endTime":1556.35,"body":"things and taking action, but"},{"speaker":"Valerie Friedlander","startTime":1553.68,"endTime":1556.35,"body":"there's a gap in terms of how"},{"speaker":"Valerie Friedlander","startTime":1556.35,"endTime":1559.56,"body":"they're communicating versus the"},{"speaker":"Valerie Friedlander","startTime":1556.35,"endTime":1559.56,"body":"ones that maybe will need the"},{"speaker":"Valerie Friedlander","startTime":1559.56,"endTime":1563.55,"body":"extra support to match what they"},{"speaker":"Valerie Friedlander","startTime":1559.56,"endTime":1563.55,"body":"want to say to what they're"},{"speaker":"Valerie Friedlander","startTime":1563.55,"endTime":1566.61,"body":"doing, right. And that would"},{"speaker":"Valerie Friedlander","startTime":1563.55,"endTime":1566.61,"body":"probably mean a little bit more"},{"speaker":"Valerie Friedlander","startTime":1566.61,"endTime":1570.63,"body":"vetting in the front end than"},{"speaker":"Valerie Friedlander","startTime":1566.61,"endTime":1570.63,"body":"otherwise."},{"speaker":"Catharine Montgomery","startTime":1571.08,"endTime":1573.39,"body":"You know,"},{"speaker":"Catharine Montgomery","startTime":1571.08,"endTime":1573.39,"body":"what I found harder when it"},{"speaker":"Catharine Montgomery","startTime":1573.39,"endTime":1576.87,"body":"comes to finding the right"},{"speaker":"Catharine Montgomery","startTime":1573.39,"endTime":1576.87,"body":"organizations to work with have"},{"speaker":"Catharine Montgomery","startTime":1576.87,"endTime":1580.62,"body":"spend organizations"},{"speaker":"Catharine Montgomery","startTime":1576.87,"endTime":1580.62,"body":"understanding the value of"},{"speaker":"Catharine Montgomery","startTime":1580.62,"endTime":1585.06,"body":"communications. And so a lot of"},{"speaker":"Catharine Montgomery","startTime":1580.62,"endTime":1585.06,"body":"times we might get into"},{"speaker":"Catharine Montgomery","startTime":1585.12,"endTime":1588.81,"body":"partnership with an organization"},{"speaker":"Catharine Montgomery","startTime":1585.12,"endTime":1588.81,"body":"and they don't understand that"},{"speaker":"Catharine Montgomery","startTime":1589.11,"endTime":1593.13,"body":"communicating with your"},{"speaker":"Catharine Montgomery","startTime":1589.11,"endTime":1593.13,"body":"audiences and changing mindsets,"},{"speaker":"Catharine Montgomery","startTime":1593.13,"endTime":1596.13,"body":"behaviors, things like that, it"},{"speaker":"Catharine Montgomery","startTime":1593.13,"endTime":1596.13,"body":"takes a lot of time, it takes a"},{"speaker":"Catharine Montgomery","startTime":1596.13,"endTime":1600.18,"body":"lot of effort. And I know the PR"},{"speaker":"Catharine Montgomery","startTime":1596.13,"endTime":1600.18,"body":"industry marketing industry has"},{"speaker":"Catharine Montgomery","startTime":1600.18,"endTime":1602.73,"body":"been saying this for you know,"},{"speaker":"Catharine Montgomery","startTime":1600.18,"endTime":1602.73,"body":"since the beginning of time,"},{"speaker":"Catharine Montgomery","startTime":1602.73,"endTime":1606.42,"body":"that it that it takes a long"},{"speaker":"Catharine Montgomery","startTime":1602.73,"endTime":1606.42,"body":"time. But it really is more"},{"speaker":"Catharine Montgomery","startTime":1606.42,"endTime":1611.31,"body":"about showing the value of"},{"speaker":"Catharine Montgomery","startTime":1606.42,"endTime":1611.31,"body":"communications in general. And"},{"speaker":"Catharine Montgomery","startTime":1611.34,"endTime":1615.27,"body":"you know, for the nonprofit that"},{"speaker":"Catharine Montgomery","startTime":1611.34,"endTime":1615.27,"body":"were smaller for profit"},{"speaker":"Catharine Montgomery","startTime":1615.27,"endTime":1618.33,"body":"companies, they don't want to"},{"speaker":"Catharine Montgomery","startTime":1615.27,"endTime":1618.33,"body":"take that time to understand"},{"speaker":"Catharine Montgomery","startTime":1618.33,"endTime":1622.05,"body":"their audience. And they're so"},{"speaker":"Catharine Montgomery","startTime":1618.33,"endTime":1622.05,"body":"excited about, you know, the"},{"speaker":"Catharine Montgomery","startTime":1622.08,"endTime":1624.9,"body":"good that they want to do that"},{"speaker":"Catharine Montgomery","startTime":1622.08,"endTime":1624.9,"body":"it's hard for them to"},{"speaker":"Catharine Montgomery","startTime":1624.9,"endTime":1626.79,"body":"communicate. And I think that"},{"speaker":"Catharine Montgomery","startTime":1624.9,"endTime":1626.79,"body":"goes back to what you were"},{"speaker":"Catharine Montgomery","startTime":1626.79,"endTime":1630.03,"body":"saying at the beginning of, you"},{"speaker":"Catharine Montgomery","startTime":1626.79,"endTime":1630.03,"body":"know, we want to do doo doo, but"},{"speaker":"Catharine Montgomery","startTime":1630.03,"endTime":1633.81,"body":"we can't communicate it"},{"speaker":"Catharine Montgomery","startTime":1630.03,"endTime":1633.81,"body":"correctly. And so I think it's"},{"speaker":"Catharine Montgomery","startTime":1633.81,"endTime":1637.8,"body":"those instances where we have to"},{"speaker":"Catharine Montgomery","startTime":1633.81,"endTime":1637.8,"body":"say, you know, not just from a"},{"speaker":"Catharine Montgomery","startTime":1637.8,"endTime":1642.93,"body":"DEI or values perspective, but"},{"speaker":"Catharine Montgomery","startTime":1637.8,"endTime":1642.93,"body":"from a process perspective, are"},{"speaker":"Catharine Montgomery","startTime":1642.93,"endTime":1645.84,"body":"you okay with taking this"},{"speaker":"Catharine Montgomery","startTime":1642.93,"endTime":1645.84,"body":"process and taking these steps,"},{"speaker":"Catharine Montgomery","startTime":1645.96,"endTime":1648.63,"body":"and knowing that it's going to"},{"speaker":"Catharine Montgomery","startTime":1645.96,"endTime":1648.63,"body":"take longer than three months to"},{"speaker":"Catharine Montgomery","startTime":1648.63,"endTime":1652.8,"body":"reach your goals. And sometimes"},{"speaker":"Catharine Montgomery","startTime":1648.63,"endTime":1652.8,"body":"we have to step away from those"},{"speaker":"Catharine Montgomery","startTime":1652.8,"endTime":1655.62,"body":"types of projects, because we"},{"speaker":"Catharine Montgomery","startTime":1652.8,"endTime":1655.62,"body":"can't just spend our wills or"},{"speaker":"Catharine Montgomery","startTime":1655.62,"endTime":1660.0,"body":"expect the world in a short"},{"speaker":"Catharine Montgomery","startTime":1655.62,"endTime":1660.0,"body":"period of time, it really takes"},{"speaker":"Catharine Montgomery","startTime":1660.21,"endTime":1663.9,"body":"commitment to understanding your"},{"speaker":"Catharine Montgomery","startTime":1660.21,"endTime":1663.9,"body":"audiences and your stakeholders"},{"speaker":"Catharine Montgomery","startTime":1663.9,"endTime":1665.22,"body":"and what really drives them."},{"speaker":"Valerie Friedlander","startTime":1665.36,"endTime":1668.09,"body":"Hmm. That"},{"speaker":"Valerie Friedlander","startTime":1665.36,"endTime":1668.09,"body":"makes sense, though, it's not"},{"speaker":"Valerie Friedlander","startTime":1668.09,"endTime":1671.57,"body":"something that I thought about,"},{"speaker":"Valerie Friedlander","startTime":1668.09,"endTime":1671.57,"body":"but like, how much we get"},{"speaker":"Valerie Friedlander","startTime":1671.57,"endTime":1675.5,"body":"focused on production. Yeah, and"},{"speaker":"Valerie Friedlander","startTime":1671.57,"endTime":1675.5,"body":"doing the things instead of"},{"speaker":"Valerie Friedlander","startTime":1675.56,"endTime":1681.26,"body":"talking and listening and the"},{"speaker":"Valerie Friedlander","startTime":1675.56,"endTime":1681.26,"body":"value of that. What do you find"},{"speaker":"Valerie Friedlander","startTime":1681.29,"endTime":1688.31,"body":"helps people understand or"},{"speaker":"Valerie Friedlander","startTime":1681.29,"endTime":1688.31,"body":"recognize that importance of"},{"speaker":"Valerie Friedlander","startTime":1688.52,"endTime":1693.26,"body":"pausing and actually taking the"},{"speaker":"Valerie Friedlander","startTime":1688.52,"endTime":1693.26,"body":"time to hear their audience hear"},{"speaker":"Valerie Friedlander","startTime":1693.26,"endTime":1695.63,"body":"other people have those"},{"speaker":"Valerie Friedlander","startTime":1693.26,"endTime":1695.63,"body":"conversations?"},{"speaker":"Catharine Montgomery","startTime":1696.23,"endTime":1699.44,"body":"Yeah, I"},{"speaker":"Catharine Montgomery","startTime":1696.23,"endTime":1699.44,"body":"think the examples of previous"},{"speaker":"Catharine Montgomery","startTime":1699.44,"endTime":1703.55,"body":"clients home, so always a good"},{"speaker":"Catharine Montgomery","startTime":1699.44,"endTime":1703.55,"body":"case study of work we've done"},{"speaker":"Catharine Montgomery","startTime":1703.55,"endTime":1706.97,"body":"before, and showing, you know,"},{"speaker":"Catharine Montgomery","startTime":1703.55,"endTime":1706.97,"body":"we've gotten these results"},{"speaker":"Catharine Montgomery","startTime":1706.97,"endTime":1710.87,"body":"during this process these"},{"speaker":"Catharine Montgomery","startTime":1706.97,"endTime":1710.87,"body":"results during this process and"},{"speaker":"Catharine Montgomery","startTime":1710.87,"endTime":1713.27,"body":"showing that, you know, if you"},{"speaker":"Catharine Montgomery","startTime":1710.87,"endTime":1713.27,"body":"want to achieve x, then you're"},{"speaker":"Catharine Montgomery","startTime":1713.27,"endTime":1719.27,"body":"gonna have to do Y and Z. And so"},{"speaker":"Catharine Montgomery","startTime":1713.27,"endTime":1719.27,"body":"I think just showing them that"},{"speaker":"Catharine Montgomery","startTime":1719.48,"endTime":1724.73,"body":"true value of the process, and"},{"speaker":"Catharine Montgomery","startTime":1719.48,"endTime":1724.73,"body":"not just going into Okay, well,"},{"speaker":"Catharine Montgomery","startTime":1724.73,"endTime":1728.09,"body":"we can sign a contract, we can"},{"speaker":"Catharine Montgomery","startTime":1724.73,"endTime":1728.09,"body":"get this money, but we want to"},{"speaker":"Catharine Montgomery","startTime":1728.09,"endTime":1731.81,"body":"make a difference. What's the"},{"speaker":"Catharine Montgomery","startTime":1728.09,"endTime":1731.81,"body":"point of doing any of the work,"},{"speaker":"Catharine Montgomery","startTime":1732.11,"endTime":1735.26,"body":"if we're not going to make the"},{"speaker":"Catharine Montgomery","startTime":1732.11,"endTime":1735.26,"body":"positive impact that we want to"},{"speaker":"Catharine Montgomery","startTime":1735.26,"endTime":1737.81,"body":"do? So? I wouldn't just"},{"speaker":"Catharine Montgomery","startTime":1735.26,"endTime":1737.81,"body":"definitely say real life"},{"speaker":"Catharine Montgomery","startTime":1737.81,"endTime":1738.74,"body":"examples."},{"speaker":"Valerie Friedlander","startTime":1738.89,"endTime":1742.37,"body":"Yeah. Well,"},{"speaker":"Valerie Friedlander","startTime":1738.89,"endTime":1742.37,"body":"and meeting people where they're"},{"speaker":"Valerie Friedlander","startTime":1742.37,"endTime":1745.01,"body":"at is such a important piece to"},{"speaker":"Valerie Friedlander","startTime":1742.37,"endTime":1745.01,"body":"actually being able to"},{"speaker":"Valerie Friedlander","startTime":1745.01,"endTime":1748.13,"body":"effectively do work. If you"},{"speaker":"Valerie Friedlander","startTime":1745.01,"endTime":1748.13,"body":"don't know where people are at"},{"speaker":"Valerie Friedlander","startTime":1748.13,"endTime":1751.94,"body":"how are you actively doing the"},{"speaker":"Valerie Friedlander","startTime":1748.13,"endTime":1751.94,"body":"work? Right. Yeah. I mean, it"},{"speaker":"Valerie Friedlander","startTime":1751.94,"endTime":1756.68,"body":"seems so basic, just, you know,"},{"speaker":"Valerie Friedlander","startTime":1751.94,"endTime":1756.68,"body":"listening to people and finding"},{"speaker":"Valerie Friedlander","startTime":1756.68,"endTime":1760.04,"body":"out where they're at. And it"},{"speaker":"Valerie Friedlander","startTime":1756.68,"endTime":1760.04,"body":"does seem like it's like a grand"},{"speaker":"Valerie Friedlander","startTime":1760.04,"endTime":1764.06,"body":"idea. But it's implementing it."},{"speaker":"Valerie Friedlander","startTime":1760.04,"endTime":1764.06,"body":"It's just so difficult for"},{"speaker":"Valerie Friedlander","startTime":1764.06,"endTime":1768.2,"body":"companies, it's so different for"},{"speaker":"Valerie Friedlander","startTime":1764.06,"endTime":1768.2,"body":"leaders to take that step and"},{"speaker":"Valerie Friedlander","startTime":1768.2,"endTime":1772.88,"body":"really identify and understand"},{"speaker":"Valerie Friedlander","startTime":1768.2,"endTime":1772.88,"body":"their audiences. So I know maybe"},{"speaker":"Valerie Friedlander","startTime":1772.94,"endTime":1775.85,"body":"your listeners are like, Oh,"},{"speaker":"Valerie Friedlander","startTime":1772.94,"endTime":1775.85,"body":"I've heard this before. But, you"},{"speaker":"Valerie Friedlander","startTime":1775.85,"endTime":1779.6,"body":"know, just putting it into, into"},{"speaker":"Valerie Friedlander","startTime":1775.85,"endTime":1779.6,"body":"place into action is just so"},{"speaker":"Valerie Friedlander","startTime":1779.6,"endTime":1782.72,"body":"much different. But I feel like"},{"speaker":"Valerie Friedlander","startTime":1779.6,"endTime":1782.72,"body":"you can't hear it enough,"},{"speaker":"Valerie Friedlander","startTime":1782.78,"endTime":1785.93,"body":"really, especially when there's"},{"speaker":"Valerie Friedlander","startTime":1782.78,"endTime":1785.93,"body":"so much pressure to take action"},{"speaker":"Valerie Friedlander","startTime":1785.93,"endTime":1788.51,"body":"and show what you can do and"},{"speaker":"Valerie Friedlander","startTime":1785.93,"endTime":1788.51,"body":"everything. I mean, I've run"},{"speaker":"Valerie Friedlander","startTime":1788.51,"endTime":1790.97,"body":"into this in a few different"},{"speaker":"Valerie Friedlander","startTime":1788.51,"endTime":1790.97,"body":"places, both personally and"},{"speaker":"Valerie Friedlander","startTime":1790.97,"endTime":1796.34,"body":"professionally. I had a client"},{"speaker":"Valerie Friedlander","startTime":1790.97,"endTime":1796.34,"body":"who would not actually say like"},{"speaker":"Valerie Friedlander","startTime":1796.34,"endTime":1799.19,"body":"she was afraid of making"},{"speaker":"Valerie Friedlander","startTime":1796.34,"endTime":1799.19,"body":"promises she couldn't keep so"},{"speaker":"Valerie Friedlander","startTime":1799.28,"endTime":1802.82,"body":"she would just take on something"},{"speaker":"Valerie Friedlander","startTime":1799.28,"endTime":1802.82,"body":"and then like, she wouldn't say"},{"speaker":"Valerie Friedlander","startTime":1802.82,"endTime":1805.16,"body":"anything. And then the client"},{"speaker":"Valerie Friedlander","startTime":1802.82,"endTime":1805.16,"body":"that she had would be like"},{"speaker":"Valerie Friedlander","startTime":1805.19,"endTime":1807.41,"body":"what's going on, they would lose"},{"speaker":"Valerie Friedlander","startTime":1805.19,"endTime":1807.41,"body":"confidence because they weren't"},{"speaker":"Valerie Friedlander","startTime":1807.41,"endTime":1810.5,"body":"hearing something. So we did"},{"speaker":"Valerie Friedlander","startTime":1807.41,"endTime":1810.5,"body":"work around like, while you may"},{"speaker":"Valerie Friedlander","startTime":1810.5,"endTime":1813.2,"body":"not be able to totally estimate"},{"speaker":"Valerie Friedlander","startTime":1810.5,"endTime":1813.2,"body":"this is when I'm going to have"},{"speaker":"Valerie Friedlander","startTime":1813.2,"endTime":1816.5,"body":"it done by, tell them when"},{"speaker":"Valerie Friedlander","startTime":1813.2,"endTime":1816.5,"body":"you're going to communicate to"},{"speaker":"Valerie Friedlander","startTime":1816.5,"endTime":1821.15,"body":"them set that expectation."},{"speaker":"Valerie Friedlander","startTime":1816.5,"endTime":1821.15,"body":"Because, you know, they want to"},{"speaker":"Valerie Friedlander","startTime":1821.15,"endTime":1823.58,"body":"hear if they want to know you,"},{"speaker":"Valerie Friedlander","startTime":1821.15,"endTime":1823.58,"body":"you have to have the"},{"speaker":"Valerie Friedlander","startTime":1823.94,"endTime":1829.52,"body":"communication piece, even if the"},{"speaker":"Valerie Friedlander","startTime":1823.94,"endTime":1829.52,"body":"product isn't ready yet. Letting"},{"speaker":"Valerie Friedlander","startTime":1829.52,"endTime":1833.39,"body":"people know is where you're"},{"speaker":"Valerie Friedlander","startTime":1829.52,"endTime":1833.39,"body":"going to be able to build that"},{"speaker":"Valerie Friedlander","startTime":1833.39,"endTime":1837.26,"body":"trust of like you can rely on"},{"speaker":"Valerie Friedlander","startTime":1833.39,"endTime":1837.26,"body":"I'm going to say something and"},{"speaker":"Valerie Friedlander","startTime":1837.26,"endTime":1838.73,"body":"then I'm going to follow"},{"speaker":"Valerie Friedlander","startTime":1837.26,"endTime":1838.73,"body":"through, like we were saying"},{"speaker":"Valerie Friedlander","startTime":1838.73,"endTime":1842.36,"body":"before, how important that is,"},{"speaker":"Valerie Friedlander","startTime":1838.73,"endTime":1842.36,"body":"even if it's just, this is what"},{"speaker":"Valerie Friedlander","startTime":1842.36,"endTime":1843.5,"body":"I'm going to communicate with"},{"speaker":"Valerie Friedlander","startTime":1842.36,"endTime":1843.5,"body":"you."},{"speaker":"Catharine Montgomery","startTime":1843.89,"endTime":1846.26,"body":"Yes, yes,"},{"speaker":"Catharine Montgomery","startTime":1843.89,"endTime":1846.26,"body":"I tell my employees that with"},{"speaker":"Catharine Montgomery","startTime":1846.26,"endTime":1849.77,"body":"our clients. So, you know, if"},{"speaker":"Catharine Montgomery","startTime":1846.26,"endTime":1849.77,"body":"they send an email, even if we"},{"speaker":"Catharine Montgomery","startTime":1849.77,"endTime":1852.38,"body":"don't know the answer, let's"},{"speaker":"Catharine Montgomery","startTime":1849.77,"endTime":1852.38,"body":"just respond and say we're"},{"speaker":"Catharine Montgomery","startTime":1852.38,"endTime":1855.59,"body":"working on it, but not"},{"speaker":"Catharine Montgomery","startTime":1852.38,"endTime":1855.59,"body":"responding for days, that"},{"speaker":"Catharine Montgomery","startTime":1855.59,"endTime":1857.84,"body":"doesn't work. And that, you"},{"speaker":"Catharine Montgomery","startTime":1855.59,"endTime":1857.84,"body":"know, I know, that's a simple"},{"speaker":"Catharine Montgomery","startTime":1857.84,"endTime":1861.02,"body":"example. But that works is every"},{"speaker":"Catharine Montgomery","startTime":1857.84,"endTime":1861.02,"body":"situation of we have to"},{"speaker":"Catharine Montgomery","startTime":1861.02,"endTime":1864.29,"body":"communicate with each other."},{"speaker":"Catharine Montgomery","startTime":1861.02,"endTime":1864.29,"body":"This is a strange example. But I"},{"speaker":"Catharine Montgomery","startTime":1864.32,"endTime":1868.88,"body":"was returning a product and it"},{"speaker":"Catharine Montgomery","startTime":1864.32,"endTime":1868.88,"body":"had a warranty. And I didn't"},{"speaker":"Catharine Montgomery","startTime":1868.88,"endTime":1872.27,"body":"hear back from months. And I"},{"speaker":"Catharine Montgomery","startTime":1868.88,"endTime":1872.27,"body":"just thought like, okay, maybe"},{"speaker":"Catharine Montgomery","startTime":1872.3,"endTime":1874.67,"body":"they're not going to and then"},{"speaker":"Catharine Montgomery","startTime":1872.3,"endTime":1874.67,"body":"finally they responded, it's"},{"speaker":"Catharine Montgomery","startTime":1874.67,"endTime":1878.66,"body":"just the simple things of, you"},{"speaker":"Catharine Montgomery","startTime":1874.67,"endTime":1878.66,"body":"know, reaching out connecting,"},{"speaker":"Catharine Montgomery","startTime":1878.99,"endTime":1881.96,"body":"having those touch points of,"},{"speaker":"Catharine Montgomery","startTime":1878.99,"endTime":1881.96,"body":"you know, we're thinking about"},{"speaker":"Catharine Montgomery","startTime":1881.96,"endTime":1886.37,"body":"you. And that can be applied in"},{"speaker":"Catharine Montgomery","startTime":1881.96,"endTime":1886.37,"body":"so many different ways. But just"},{"speaker":"Catharine Montgomery","startTime":1886.37,"endTime":1889.04,"body":"communicating and keeping people"},{"speaker":"Catharine Montgomery","startTime":1886.37,"endTime":1889.04,"body":"updated is so important."},{"speaker":"Valerie Friedlander","startTime":1889.28,"endTime":1891.2,"body":"Yeah, well,"},{"speaker":"Valerie Friedlander","startTime":1889.28,"endTime":1891.2,"body":"I mean, it goes right back to"},{"speaker":"Valerie Friedlander","startTime":1891.2,"endTime":1893.51,"body":"what you're saying about"},{"speaker":"Valerie Friedlander","startTime":1891.2,"endTime":1893.51,"body":"building relationships, you have"},{"speaker":"Valerie Friedlander","startTime":1893.51,"endTime":1898.55,"body":"to have that give and take, and"},{"speaker":"Valerie Friedlander","startTime":1893.51,"endTime":1898.55,"body":"looking at where where do you"},{"speaker":"Valerie Friedlander","startTime":1898.7,"endTime":1901.01,"body":"have that give and take what's"},{"speaker":"Valerie Friedlander","startTime":1898.7,"endTime":1901.01,"body":"important to you? What are your"},{"speaker":"Valerie Friedlander","startTime":1901.01,"endTime":1907.67,"body":"priorities? And so where are you"},{"speaker":"Valerie Friedlander","startTime":1901.01,"endTime":1907.67,"body":"showing up? I would also be"},{"speaker":"Valerie Friedlander","startTime":1907.67,"endTime":1911.66,"body":"curious, sometimes we get"},{"speaker":"Valerie Friedlander","startTime":1907.67,"endTime":1911.66,"body":"feedback from something that is"},{"speaker":"Valerie Friedlander","startTime":1911.69,"endTime":1914.15,"body":"a little bit rough. Like I've"},{"speaker":"Valerie Friedlander","startTime":1911.69,"endTime":1914.15,"body":"seen people make statements, you"},{"speaker":"Valerie Friedlander","startTime":1914.15,"endTime":1916.64,"body":"know, they care about things"},{"speaker":"Valerie Friedlander","startTime":1914.15,"endTime":1916.64,"body":"that are happening in the world,"},{"speaker":"Valerie Friedlander","startTime":1916.64,"endTime":1920.51,"body":"and they make statements and"},{"speaker":"Valerie Friedlander","startTime":1916.64,"endTime":1920.51,"body":"then people are like, that was"},{"speaker":"Valerie Friedlander","startTime":1920.51,"endTime":1925.52,"body":"not okay. The way you said that"},{"speaker":"Valerie Friedlander","startTime":1920.51,"endTime":1925.52,"body":"what you said here, you were"},{"speaker":"Valerie Friedlander","startTime":1925.52,"endTime":1929.27,"body":"trying to show up to something"},{"speaker":"Valerie Friedlander","startTime":1925.52,"endTime":1929.27,"body":"and you did it very badly. You"},{"speaker":"Valerie Friedlander","startTime":1929.27,"endTime":1932.03,"body":"need to pause and think about"},{"speaker":"Valerie Friedlander","startTime":1929.27,"endTime":1932.03,"body":"things. But like as an"},{"speaker":"Valerie Friedlander","startTime":1932.03,"endTime":1934.61,"body":"organization, you don't want to"},{"speaker":"Valerie Friedlander","startTime":1932.03,"endTime":1934.61,"body":"just sit on it. What do you"},{"speaker":"Valerie Friedlander","startTime":1934.61,"endTime":1940.01,"body":"recommend to people when they"},{"speaker":"Valerie Friedlander","startTime":1934.61,"endTime":1940.01,"body":"run into feedback that maybe is"},{"speaker":"Valerie Friedlander","startTime":1940.01,"endTime":1943.55,"body":"hard to hear? And they need to"},{"speaker":"Valerie Friedlander","startTime":1940.01,"endTime":1943.55,"body":"digest? And they need to like"},{"speaker":"Valerie Friedlander","startTime":1943.55,"endTime":1946.04,"body":"actually look at not just how"},{"speaker":"Valerie Friedlander","startTime":1943.55,"endTime":1946.04,"body":"they want to say it differently."},{"speaker":"Valerie Friedlander","startTime":1946.04,"endTime":1949.34,"body":"But also how does this"},{"speaker":"Valerie Friedlander","startTime":1946.04,"endTime":1949.34,"body":"implement? What do we need to"},{"speaker":"Valerie Friedlander","startTime":1949.34,"endTime":1954.26,"body":"change? To address what we've"},{"speaker":"Valerie Friedlander","startTime":1949.34,"endTime":1954.26,"body":"been called in on?"},{"speaker":"Catharine Montgomery","startTime":1955.01,"endTime":1957.83,"body":"Yeah, I"},{"speaker":"Catharine Montgomery","startTime":1955.01,"endTime":1957.83,"body":"mean, I would say to start, they"},{"speaker":"Catharine Montgomery","startTime":1957.86,"endTime":1962.09,"body":"should be prepared for those"},{"speaker":"Catharine Montgomery","startTime":1957.86,"endTime":1962.09,"body":"instances. So you know, having"},{"speaker":"Catharine Montgomery","startTime":1962.69,"endTime":1967.04,"body":"outline statements, talking"},{"speaker":"Catharine Montgomery","startTime":1962.69,"endTime":1967.04,"body":"points, all those good things of"},{"speaker":"Catharine Montgomery","startTime":1967.07,"endTime":1971.57,"body":"staying in tune with culture in"},{"speaker":"Catharine Montgomery","startTime":1967.07,"endTime":1971.57,"body":"the way people are dressed. You"},{"speaker":"Catharine Montgomery","startTime":1971.57,"endTime":1974.81,"body":"know, the language people are"},{"speaker":"Catharine Montgomery","startTime":1971.57,"endTime":1974.81,"body":"speaking, that kind of thing. So"},{"speaker":"Catharine Montgomery","startTime":1975.02,"endTime":1978.14,"body":"just being prepared in general"},{"speaker":"Catharine Montgomery","startTime":1975.02,"endTime":1978.14,"body":"before saying anything or"},{"speaker":"Catharine Montgomery","startTime":1978.14,"endTime":1981.8,"body":"writing anything, releasing"},{"speaker":"Catharine Montgomery","startTime":1978.14,"endTime":1981.8,"body":"anything, if you are getting"},{"speaker":"Catharine Montgomery","startTime":1981.8,"endTime":1986.0,"body":"feedback that you shouldn't have"},{"speaker":"Catharine Montgomery","startTime":1981.8,"endTime":1986.0,"body":"said, X, Y and Z. I think Joe"},{"speaker":"Catharine Montgomery","startTime":1986.0,"endTime":1989.48,"body":"Biden's first talk, he said"},{"speaker":"Catharine Montgomery","startTime":1986.0,"endTime":1989.48,"body":"something or another and"},{"speaker":"Catharine Montgomery","startTime":1989.48,"endTime":1994.79,"body":"everybody just hated on it. It's"},{"speaker":"Catharine Montgomery","startTime":1989.48,"endTime":1994.79,"body":"just like, how long did they"},{"speaker":"Catharine Montgomery","startTime":1994.79,"endTime":1998.54,"body":"have to decide what his first"},{"speaker":"Catharine Montgomery","startTime":1994.79,"endTime":1998.54,"body":"competence on Tik Tok were going"},{"speaker":"Catharine Montgomery","startTime":1998.54,"endTime":2004.06,"body":"to be? So a big way saw that he"},{"speaker":"Catharine Montgomery","startTime":1998.54,"endTime":2004.06,"body":"got heat for that I immediately"},{"speaker":"Catharine Montgomery","startTime":2004.06,"endTime":2006.85,"body":"thought, Okay, well, at least"},{"speaker":"Catharine Montgomery","startTime":2004.06,"endTime":2006.85,"body":"they can learn from it. And it's"},{"speaker":"Catharine Montgomery","startTime":2006.85,"endTime":2010.87,"body":"true. I mean, he's the President"},{"speaker":"Catharine Montgomery","startTime":2006.85,"endTime":2010.87,"body":"of the United States, his team"},{"speaker":"Catharine Montgomery","startTime":2010.87,"endTime":2013.6,"body":"is going to take that you're"},{"speaker":"Catharine Montgomery","startTime":2010.87,"endTime":2013.6,"body":"going to realize, okay, well, we"},{"speaker":"Catharine Montgomery","startTime":2013.75,"endTime":2016.42,"body":"don't need to say it this way."},{"speaker":"Catharine Montgomery","startTime":2013.75,"endTime":2016.42,"body":"Why is it this way, let's focus"},{"speaker":"Catharine Montgomery","startTime":2016.42,"endTime":2019.27,"body":"on these types of things, that"},{"speaker":"Catharine Montgomery","startTime":2016.42,"endTime":2019.27,"body":"kind of thing. And so you think"},{"speaker":"Catharine Montgomery","startTime":2019.3,"endTime":2022.75,"body":"if you're open to hearing"},{"speaker":"Catharine Montgomery","startTime":2019.3,"endTime":2022.75,"body":"constructive feedback, which"},{"speaker":"Catharine Montgomery","startTime":2022.75,"endTime":2025.87,"body":"people can be non constructive,"},{"speaker":"Catharine Montgomery","startTime":2022.75,"endTime":2025.87,"body":"they can just be outright"},{"speaker":"Catharine Montgomery","startTime":2025.87,"endTime":2029.26,"body":"meeting. But you know, you have"},{"speaker":"Catharine Montgomery","startTime":2025.87,"endTime":2029.26,"body":"to take that in stride and"},{"speaker":"Catharine Montgomery","startTime":2029.26,"endTime":2032.74,"body":"realize that that's just how"},{"speaker":"Catharine Montgomery","startTime":2029.26,"endTime":2032.74,"body":"society is, it is important to"},{"speaker":"Catharine Montgomery","startTime":2032.74,"endTime":2035.89,"body":"take the constructive pieces,"},{"speaker":"Catharine Montgomery","startTime":2032.74,"endTime":2035.89,"body":"though, and incorporate them"},{"speaker":"Catharine Montgomery","startTime":2035.89,"endTime":2040.87,"body":"into your future talking points,"},{"speaker":"Catharine Montgomery","startTime":2035.89,"endTime":2040.87,"body":"future statements, just your,"},{"speaker":"Catharine Montgomery","startTime":2041.17,"endTime":2044.29,"body":"your understanding, I'm"},{"speaker":"Catharine Montgomery","startTime":2041.17,"endTime":2044.29,"body":"constantly learning, I'm in the"},{"speaker":"Catharine Montgomery","startTime":2045.04,"endTime":2049.33,"body":"social impact space 24/7. But"},{"speaker":"Catharine Montgomery","startTime":2045.04,"endTime":2049.33,"body":"there's so many things I don't"},{"speaker":"Catharine Montgomery","startTime":2049.33,"endTime":2052.99,"body":"know, so many things that I have"},{"speaker":"Catharine Montgomery","startTime":2049.33,"endTime":2052.99,"body":"to learn before I put something"},{"speaker":"Catharine Montgomery","startTime":2052.99,"endTime":2056.14,"body":"out there. And I think we all"},{"speaker":"Catharine Montgomery","startTime":2052.99,"endTime":2056.14,"body":"have to have that mindset of"},{"speaker":"Catharine Montgomery","startTime":2056.14,"endTime":2059.5,"body":"continuous learning, and be"},{"speaker":"Catharine Montgomery","startTime":2056.14,"endTime":2059.5,"body":"okay, that we're not going to"},{"speaker":"Catharine Montgomery","startTime":2059.5,"endTime":2062.95,"body":"always get it right. The key is"},{"speaker":"Catharine Montgomery","startTime":2059.5,"endTime":2062.95,"body":"not to get it wrong again."},{"speaker":"Valerie Friedlander","startTime":2063.76,"endTime":2064.51,"body":"Yes!"},{"speaker":"Catharine Montgomery","startTime":2065.02,"endTime":2068.44,"body":"Learn from"},{"speaker":"Catharine Montgomery","startTime":2065.02,"endTime":2068.44,"body":"the mistakes that you make, and"},{"speaker":"Catharine Montgomery","startTime":2068.44,"endTime":2071.5,"body":"make sure that you don't do them"},{"speaker":"Catharine Montgomery","startTime":2068.44,"endTime":2071.5,"body":"again. It's when you repeat"},{"speaker":"Catharine Montgomery","startTime":2071.5,"endTime":2074.59,"body":"things that people stopped"},{"speaker":"Catharine Montgomery","startTime":2071.5,"endTime":2074.59,"body":"forgiving you. And that's what"},{"speaker":"Catharine Montgomery","startTime":2074.59,"endTime":2077.23,"body":"you don't want to happen. People"},{"speaker":"Catharine Montgomery","startTime":2074.59,"endTime":2077.23,"body":"can understand one or two times"},{"speaker":"Catharine Montgomery","startTime":2077.23,"endTime":2080.08,"body":"but if it just continuously"},{"speaker":"Catharine Montgomery","startTime":2077.23,"endTime":2080.08,"body":"happens, that's unacceptable."},{"speaker":"Catharine Montgomery","startTime":2080.08,"endTime":2082.57,"body":"And honestly, like you don't"},{"speaker":"Catharine Montgomery","startTime":2080.08,"endTime":2082.57,"body":"care like as a, as a"},{"speaker":"Catharine Montgomery","startTime":2082.57,"endTime":2086.35,"body":"spokesperson, as a organization."},{"speaker":"Catharine Montgomery","startTime":2082.57,"endTime":2086.35,"body":"If you're continuously doing the"},{"speaker":"Catharine Montgomery","startTime":2086.35,"endTime":2089.65,"body":"same thing over and over, you're"},{"speaker":"Catharine Montgomery","startTime":2086.35,"endTime":2089.65,"body":"not trying to improve. And"},{"speaker":"Catharine Montgomery","startTime":2089.68,"endTime":2092.17,"body":"again, it comes down to"},{"speaker":"Catharine Montgomery","startTime":2089.68,"endTime":2092.17,"body":"listening comes down to action,"},{"speaker":"Catharine Montgomery","startTime":2092.17,"endTime":2095.53,"body":"all the things that we've you"},{"speaker":"Catharine Montgomery","startTime":2092.17,"endTime":2095.53,"body":"know, talked about, and if you"},{"speaker":"Catharine Montgomery","startTime":2095.53,"endTime":2098.14,"body":"don't do those things, and you"},{"speaker":"Catharine Montgomery","startTime":2095.53,"endTime":2098.14,"body":"don't do them over and over,"},{"speaker":"Catharine Montgomery","startTime":2098.53,"endTime":2099.64,"body":"then you really don't care."},{"speaker":"Valerie Friedlander","startTime":2099.85,"endTime":2102.85,"body":"Yeah. So"},{"speaker":"Valerie Friedlander","startTime":2099.85,"endTime":2102.85,"body":"what is your process when"},{"speaker":"Valerie Friedlander","startTime":2102.85,"endTime":2106.36,"body":"somebody comes to you, that you"},{"speaker":"Valerie Friedlander","startTime":2102.85,"endTime":2106.36,"body":"walk them through to help them"},{"speaker":"Valerie Friedlander","startTime":2106.36,"endTime":2109.12,"body":"make sure that they're setting a"},{"speaker":"Valerie Friedlander","startTime":2106.36,"endTime":2109.12,"body":"solid foundation?"},{"speaker":"Catharine Montgomery","startTime":2109.54,"endTime":2111.97,"body":"Yeah. And"},{"speaker":"Catharine Montgomery","startTime":2109.54,"endTime":2111.97,"body":"honestly, it depends on what"},{"speaker":"Catharine Montgomery","startTime":2112.09,"endTime":2115.75,"body":"they are trying to achieve. So"},{"speaker":"Catharine Montgomery","startTime":2112.09,"endTime":2115.75,"body":"we really have to understand"},{"speaker":"Catharine Montgomery","startTime":2115.75,"endTime":2119.26,"body":"their goals, is it building"},{"speaker":"Catharine Montgomery","startTime":2115.75,"endTime":2119.26,"body":"awareness? Is it changing their"},{"speaker":"Catharine Montgomery","startTime":2119.26,"endTime":2122.8,"body":"perception of the organization"},{"speaker":"Catharine Montgomery","startTime":2119.26,"endTime":2122.8,"body":"is it trying to reach a"},{"speaker":"Catharine Montgomery","startTime":2122.8,"endTime":2125.44,"body":"particular audience. So"},{"speaker":"Catharine Montgomery","startTime":2122.8,"endTime":2125.44,"body":"depending on what that is, we'll"},{"speaker":"Catharine Montgomery","startTime":2125.47,"endTime":2130.18,"body":"lay out a plan for achieving"},{"speaker":"Catharine Montgomery","startTime":2125.47,"endTime":2130.18,"body":"that. And I like to say that it"},{"speaker":"Catharine Montgomery","startTime":2130.18,"endTime":2134.44,"body":"takes at least a year to really"},{"speaker":"Catharine Montgomery","startTime":2130.18,"endTime":2134.44,"body":"dive into and make change,"},{"speaker":"Catharine Montgomery","startTime":2134.44,"endTime":2137.8,"body":"because it does, that initial"},{"speaker":"Catharine Montgomery","startTime":2134.44,"endTime":2137.8,"body":"process does take a long time of"},{"speaker":"Catharine Montgomery","startTime":2137.8,"endTime":2141.25,"body":"listening. And then also, the"},{"speaker":"Catharine Montgomery","startTime":2137.8,"endTime":2141.25,"body":"plan doesn't necessarily mean"},{"speaker":"Catharine Montgomery","startTime":2141.25,"endTime":2143.77,"body":"we're going to do traditional"},{"speaker":"Catharine Montgomery","startTime":2141.25,"endTime":2143.77,"body":"media, then we're going to do"},{"speaker":"Catharine Montgomery","startTime":2143.8,"endTime":2146.56,"body":"social media, and we're going to"},{"speaker":"Catharine Montgomery","startTime":2143.8,"endTime":2146.56,"body":"write op eds, and then we're"},{"speaker":"Catharine Montgomery","startTime":2146.56,"endTime":2150.88,"body":"going to, you know, go to this"},{"speaker":"Catharine Montgomery","startTime":2146.56,"endTime":2150.88,"body":"conference, it really depends on"},{"speaker":"Catharine Montgomery","startTime":2150.91,"endTime":2153.91,"body":"who the organization is and what"},{"speaker":"Catharine Montgomery","startTime":2150.91,"endTime":2153.91,"body":"they're trying to achieve again."},{"speaker":"Catharine Montgomery","startTime":2154.27,"endTime":2158.17,"body":"So we tailor that to the"},{"speaker":"Catharine Montgomery","startTime":2154.27,"endTime":2158.17,"body":"specific organization to the"},{"speaker":"Catharine Montgomery","startTime":2158.17,"endTime":2162.34,"body":"specific company, we have some"},{"speaker":"Catharine Montgomery","startTime":2158.17,"endTime":2162.34,"body":"organizations where, you know,"},{"speaker":"Catharine Montgomery","startTime":2162.34,"endTime":2164.53,"body":"really, they just need to be on"},{"speaker":"Catharine Montgomery","startTime":2162.34,"endTime":2164.53,"body":"social to achieve what they"},{"speaker":"Catharine Montgomery","startTime":2164.53,"endTime":2167.32,"body":"need. We have some where it's"},{"speaker":"Catharine Montgomery","startTime":2164.53,"endTime":2167.32,"body":"like, they have a thought"},{"speaker":"Catharine Montgomery","startTime":2167.32,"endTime":2169.69,"body":"leader, they have, you know, a"},{"speaker":"Catharine Montgomery","startTime":2167.32,"endTime":2169.69,"body":"president of the board, they"},{"speaker":"Catharine Montgomery","startTime":2169.69,"endTime":2174.43,"body":"have a CEO, and they really need"},{"speaker":"Catharine Montgomery","startTime":2169.69,"endTime":2174.43,"body":"to get their voice out there and"},{"speaker":"Catharine Montgomery","startTime":2174.43,"endTime":2177.37,"body":"their profile and who they are,"},{"speaker":"Catharine Montgomery","startTime":2174.43,"endTime":2177.37,"body":"so that people start to believe"},{"speaker":"Catharine Montgomery","startTime":2177.37,"endTime":2180.7,"body":"in their credibility, and what"},{"speaker":"Catharine Montgomery","startTime":2177.37,"endTime":2180.7,"body":"they they're saying is true. And"},{"speaker":"Catharine Montgomery","startTime":2180.7,"endTime":2184.12,"body":"so we have, you know, a strict"},{"speaker":"Catharine Montgomery","startTime":2180.7,"endTime":2184.12,"body":"platform that's on, you know,"},{"speaker":"Catharine Montgomery","startTime":2184.12,"endTime":2186.88,"body":"raising their profiles in an"},{"speaker":"Catharine Montgomery","startTime":2184.12,"endTime":2186.88,"body":"authentic and genuine way and"},{"speaker":"Catharine Montgomery","startTime":2186.88,"endTime":2190.69,"body":"building those connections. And"},{"speaker":"Catharine Montgomery","startTime":2186.88,"endTime":2190.69,"body":"then some are really about"},{"speaker":"Catharine Montgomery","startTime":2190.72,"endTime":2194.17,"body":"events and activations. Like, we"},{"speaker":"Catharine Montgomery","startTime":2190.72,"endTime":2194.17,"body":"need to have people in the room"},{"speaker":"Catharine Montgomery","startTime":2194.44,"endTime":2197.83,"body":"to see that we're there. We as"},{"speaker":"Catharine Montgomery","startTime":2194.44,"endTime":2197.83,"body":"in the client, were there that"},{"speaker":"Catharine Montgomery","startTime":2197.83,"endTime":2200.02,"body":"were being honest and"},{"speaker":"Catharine Montgomery","startTime":2197.83,"endTime":2200.02,"body":"trustworthy. And we're putting"},{"speaker":"Catharine Montgomery","startTime":2200.02,"endTime":2204.43,"body":"this into action, and hear from"},{"speaker":"Catharine Montgomery","startTime":2200.02,"endTime":2204.43,"body":"the voices themselves of like,"},{"speaker":"Catharine Montgomery","startTime":2204.43,"endTime":2207.58,"body":"why this cause is important,"},{"speaker":"Catharine Montgomery","startTime":2204.43,"endTime":2207.58,"body":"what we're doing, what they can"},{"speaker":"Catharine Montgomery","startTime":2207.58,"endTime":2210.55,"body":"do, what is the call to action,"},{"speaker":"Catharine Montgomery","startTime":2207.58,"endTime":2210.55,"body":"and so it's a lot of going"},{"speaker":"Catharine Montgomery","startTime":2210.55,"endTime":2213.52,"body":"around the country or the world"},{"speaker":"Catharine Montgomery","startTime":2210.55,"endTime":2213.52,"body":"and really engaging with those"},{"speaker":"Catharine Montgomery","startTime":2213.52,"endTime":2216.85,"body":"people who want to take those"},{"speaker":"Catharine Montgomery","startTime":2213.52,"endTime":2216.85,"body":"steps. So it really depends. And"},{"speaker":"Catharine Montgomery","startTime":2216.85,"endTime":2220.36,"body":"some, it's everything, you know,"},{"speaker":"Catharine Montgomery","startTime":2216.85,"endTime":2220.36,"body":"you know, we're going to redo"},{"speaker":"Catharine Montgomery","startTime":2220.42,"endTime":2223.6,"body":"all this, we're going to amplify"},{"speaker":"Catharine Montgomery","startTime":2220.42,"endTime":2223.6,"body":"this company's voice and you"},{"speaker":"Catharine Montgomery","startTime":2223.6,"endTime":2225.97,"body":"know, all of that it's just"},{"speaker":"Catharine Montgomery","startTime":2223.6,"endTime":2225.97,"body":"really exciting. And knowing"},{"speaker":"Catharine Montgomery","startTime":2225.97,"endTime":2228.28,"body":"that everything, I'm getting"},{"speaker":"Catharine Montgomery","startTime":2225.97,"endTime":2228.28,"body":"chills right now, knowing that"},{"speaker":"Catharine Montgomery","startTime":2228.28,"endTime":2231.88,"body":"everything we're doing is making"},{"speaker":"Catharine Montgomery","startTime":2228.28,"endTime":2231.88,"body":"a positive impact. It's just so"},{"speaker":"Catharine Montgomery","startTime":2231.88,"endTime":2235.93,"body":"rewarding. It's hard work, but"},{"speaker":"Catharine Montgomery","startTime":2231.88,"endTime":2235.93,"body":"it's, it's definitely rewarding."},{"speaker":"Valerie Friedlander","startTime":2236.53,"endTime":2238.84,"body":"Oh, I'm"},{"speaker":"Valerie Friedlander","startTime":2236.53,"endTime":2238.84,"body":"sure it is. So I'm hearing"},{"speaker":"Valerie Friedlander","startTime":2238.84,"endTime":2242.11,"body":"understanding the problem, where"},{"speaker":"Valerie Friedlander","startTime":2238.84,"endTime":2242.11,"body":"they're at now gathering the"},{"speaker":"Valerie Friedlander","startTime":2242.11,"endTime":2246.61,"body":"data to bridge that gap, and"},{"speaker":"Valerie Friedlander","startTime":2242.11,"endTime":2246.61,"body":"then helping them take aligned"},{"speaker":"Valerie Friedlander","startTime":2246.67,"endTime":2251.62,"body":"action that matches what their"},{"speaker":"Valerie Friedlander","startTime":2246.67,"endTime":2251.62,"body":"purpose is to what they need to"},{"speaker":"Valerie Friedlander","startTime":2251.62,"endTime":2254.08,"body":"do to connect with the people"},{"speaker":"Valerie Friedlander","startTime":2251.62,"endTime":2254.08,"body":"they're trying to connect with."},{"speaker":"Valerie Friedlander","startTime":2254.41,"endTime":2257.47,"body":"And then staying in that"},{"speaker":"Valerie Friedlander","startTime":2254.41,"endTime":2257.47,"body":"conversation, even when it's"},{"speaker":"Valerie Friedlander","startTime":2257.47,"endTime":2262.12,"body":"uncomfortable, and continuing to"},{"speaker":"Valerie Friedlander","startTime":2257.47,"endTime":2262.12,"body":"learn. So that there is that"},{"speaker":"Valerie Friedlander","startTime":2262.12,"endTime":2266.08,"body":"give and take between the people"},{"speaker":"Valerie Friedlander","startTime":2262.12,"endTime":2266.08,"body":"you're trying to serve. And you"},{"speaker":"Valerie Friedlander","startTime":2266.08,"endTime":2268.96,"body":"as an organization, what you're"},{"speaker":"Valerie Friedlander","startTime":2266.08,"endTime":2268.96,"body":"trying to do, and I love that"},{"speaker":"Valerie Friedlander","startTime":2268.96,"endTime":2271.84,"body":"you said, you know, remember"},{"speaker":"Valerie Friedlander","startTime":2268.96,"endTime":2271.84,"body":"that it takes at least a year"},{"speaker":"Valerie Friedlander","startTime":2271.84,"endTime":2274.3,"body":"because I think a lot of people"},{"speaker":"Valerie Friedlander","startTime":2271.84,"endTime":2274.3,"body":"who want to make an impact to"},{"speaker":"Valerie Friedlander","startTime":2274.3,"endTime":2278.26,"body":"jump in. And especially in my"},{"speaker":"Valerie Friedlander","startTime":2274.3,"endTime":2278.26,"body":"own industry, and in coaching,"},{"speaker":"Valerie Friedlander","startTime":2278.26,"endTime":2281.77,"body":"there's a lot of like, well, you"},{"speaker":"Valerie Friedlander","startTime":2278.26,"endTime":2281.77,"body":"can start a business right away,"},{"speaker":"Valerie Friedlander","startTime":2281.77,"endTime":2284.8,"body":"if you have the right mindset."},{"speaker":"Valerie Friedlander","startTime":2281.77,"endTime":2284.8,"body":"And it's like actually, to know"},{"speaker":"Valerie Friedlander","startTime":2284.8,"endTime":2287.65,"body":"your audience and who you're"},{"speaker":"Valerie Friedlander","startTime":2284.8,"endTime":2287.65,"body":"serving, you have to do"},{"speaker":"Valerie Friedlander","startTime":2287.65,"endTime":2290.35,"body":"research, and that's gonna take"},{"speaker":"Valerie Friedlander","startTime":2287.65,"endTime":2290.35,"body":"time, and that's gonna take"},{"speaker":"Valerie Friedlander","startTime":2290.59,"endTime":2294.49,"body":"reaching out and learning and"},{"speaker":"Valerie Friedlander","startTime":2290.59,"endTime":2294.49,"body":"implementing and trying again,"},{"speaker":"Valerie Friedlander","startTime":2294.49,"endTime":2299.74,"body":"and communicating. And that"},{"speaker":"Valerie Friedlander","startTime":2294.49,"endTime":2299.74,"body":"process is an evolution as a"},{"speaker":"Valerie Friedlander","startTime":2299.74,"endTime":2302.5,"body":"business, because if you're"},{"speaker":"Valerie Friedlander","startTime":2299.74,"endTime":2302.5,"body":"actually creating real change,"},{"speaker":"Valerie Friedlander","startTime":2302.77,"endTime":2305.38,"body":"you're not just imposing stuff"},{"speaker":"Valerie Friedlander","startTime":2302.77,"endTime":2305.38,"body":"on the other people, you're"},{"speaker":"Valerie Friedlander","startTime":2305.38,"endTime":2309.28,"body":"listening to them, and you're"},{"speaker":"Valerie Friedlander","startTime":2305.38,"endTime":2309.28,"body":"showing up to a real"},{"speaker":"Valerie Friedlander","startTime":2309.28,"endTime":2314.68,"body":"conversation. And so yeah, I"},{"speaker":"Valerie Friedlander","startTime":2309.28,"endTime":2314.68,"body":"mean, chills to that, like 100%."},{"speaker":"Valerie Friedlander","startTime":2314.95,"endTime":2318.07,"body":"It's powerful. And it takes"},{"speaker":"Valerie Friedlander","startTime":2314.95,"endTime":2318.07,"body":"time. We can't rush it."},{"speaker":"Catharine Montgomery","startTime":2319.0,"endTime":2320.95,"body":"Yeah,"},{"speaker":"Catharine Montgomery","startTime":2319.0,"endTime":2320.95,"body":"completely agree. Yeah, people"},{"speaker":"Catharine Montgomery","startTime":2320.95,"endTime":2323.53,"body":"want to make their own"},{"speaker":"Catharine Montgomery","startTime":2320.95,"endTime":2323.53,"body":"decisions, like they want to be"},{"speaker":"Catharine Montgomery","startTime":2323.53,"endTime":2328.15,"body":"informed, so that they can make"},{"speaker":"Catharine Montgomery","startTime":2323.53,"endTime":2328.15,"body":"their own decisions, not having"},{"speaker":"Catharine Montgomery","startTime":2328.39,"endTime":2332.74,"body":"an organization, a person,"},{"speaker":"Catharine Montgomery","startTime":2328.39,"endTime":2332.74,"body":"whoever force that idea. And if"},{"speaker":"Catharine Montgomery","startTime":2332.74,"endTime":2336.7,"body":"they do come to a conclusion"},{"speaker":"Catharine Montgomery","startTime":2332.74,"endTime":2336.7,"body":"themselves are more likely to"},{"speaker":"Catharine Montgomery","startTime":2336.7,"endTime":2340.33,"body":"follow through with it. So"},{"speaker":"Catharine Montgomery","startTime":2336.7,"endTime":2340.33,"body":"that's where we have to do is"},{"speaker":"Catharine Montgomery","startTime":2340.33,"endTime":2343.75,"body":"give them the information, give"},{"speaker":"Catharine Montgomery","startTime":2340.33,"endTime":2343.75,"body":"them the easiest way to try to"},{"speaker":"Catharine Montgomery","startTime":2343.75,"endTime":2346.39,"body":"make that informed decision to"},{"speaker":"Catharine Montgomery","startTime":2343.75,"endTime":2346.39,"body":"the way that we want them to go."},{"speaker":"Catharine Montgomery","startTime":2346.42,"endTime":2351.79,"body":"But having them make it not"},{"speaker":"Catharine Montgomery","startTime":2346.42,"endTime":2351.79,"body":"forcing an idea or perspective"},{"speaker":"Catharine Montgomery","startTime":2351.79,"endTime":2352.54,"body":"on people."},{"speaker":"Valerie Friedlander","startTime":2352.78,"endTime":2353.86,"body":"That sounds"},{"speaker":"Valerie Friedlander","startTime":2352.78,"endTime":2353.86,"body":"like respect."},{"speaker":"Catharine Montgomery","startTime":2354.58,"endTime":2359.65,"body":"Yeah. Oh"},{"speaker":"Catharine Montgomery","startTime":2354.58,"endTime":2359.65,"body":"hmmm. (laughter)"},{"speaker":"Valerie Friedlander","startTime":2359.65,"endTime":2361.33,"body":"(laughter)"},{"speaker":"Valerie Friedlander","startTime":2359.65,"endTime":2361.33,"body":"Like, that means you have to"},{"speaker":"Valerie Friedlander","startTime":2361.33,"endTime":2364.39,"body":"respect the people that you're"},{"speaker":"Valerie Friedlander","startTime":2361.33,"endTime":2364.39,"body":"talking to. All right."},{"speaker":"Catharine Montgomery","startTime":2364.81,"endTime":2366.01,"body":"Yes. Where"},{"speaker":"Catharine Montgomery","startTime":2364.81,"endTime":2366.01,"body":"did that go?"},{"speaker":"Valerie Friedlander","startTime":2366.0,"endTime":2370.41,"body":"Yeah, it's"},{"speaker":"Valerie Friedlander","startTime":2366.0,"endTime":2370.41,"body":"so important. And yeah, an"},{"speaker":"Valerie Friedlander","startTime":2370.41,"endTime":2372.27,"body":"agency supporting agency."},{"speaker":"Catharine Montgomery","startTime":2372.54,"endTime":2373.2,"body":"Yes."},{"speaker":"Valerie Friedlander","startTime":2375.12,"endTime":2378.27,"body":"I love it."},{"speaker":"Valerie Friedlander","startTime":2375.12,"endTime":2378.27,"body":"So if there's like a key"},{"speaker":"Valerie Friedlander","startTime":2378.27,"endTime":2382.44,"body":"takeaway that you'd really like"},{"speaker":"Valerie Friedlander","startTime":2378.27,"endTime":2382.44,"body":"the people listening to grab as"},{"speaker":"Valerie Friedlander","startTime":2382.44,"endTime":2386.7,"body":"they listen to this episode,"},{"speaker":"Valerie Friedlander","startTime":2382.44,"endTime":2386.7,"body":"what would you want them to?"},{"speaker":"Valerie Friedlander","startTime":2387.18,"endTime":2387.87,"body":"Hold on to?"},{"speaker":"Catharine Montgomery","startTime":2388.32,"endTime":2390.33,"body":"Yeah, I"},{"speaker":"Catharine Montgomery","startTime":2388.32,"endTime":2390.33,"body":"think the main thing I've"},{"speaker":"Catharine Montgomery","startTime":2390.33,"endTime":2394.05,"body":"learned, especially over the"},{"speaker":"Catharine Montgomery","startTime":2390.33,"endTime":2394.05,"body":"past year is about building"},{"speaker":"Catharine Montgomery","startTime":2394.53,"endTime":2398.22,"body":"authentic relationships. And I'm"},{"speaker":"Catharine Montgomery","startTime":2394.53,"endTime":2398.22,"body":"not talking about necessarily as"},{"speaker":"Catharine Montgomery","startTime":2398.22,"endTime":2402.06,"body":"a big brand or anything but"},{"speaker":"Catharine Montgomery","startTime":2398.22,"endTime":2402.06,"body":"personal authentic relationships"},{"speaker":"Catharine Montgomery","startTime":2402.06,"endTime":2406.68,"body":"and going in with the mindset"},{"speaker":"Catharine Montgomery","startTime":2402.06,"endTime":2406.68,"body":"of, I'm not trying to get"},{"speaker":"Catharine Montgomery","startTime":2406.68,"endTime":2409.59,"body":"something from them, but I'm"},{"speaker":"Catharine Montgomery","startTime":2406.68,"endTime":2409.59,"body":"trying to learn something from"},{"speaker":"Catharine Montgomery","startTime":2409.59,"endTime":2414.51,"body":"them, or I'm just trying to see"},{"speaker":"Catharine Montgomery","startTime":2409.59,"endTime":2414.51,"body":"what they have to offer. It's"},{"speaker":"Catharine Montgomery","startTime":2414.51,"endTime":2418.41,"body":"not always about it's not always"},{"speaker":"Catharine Montgomery","startTime":2414.51,"endTime":2418.41,"body":"transactional. But it's about"},{"speaker":"Catharine Montgomery","startTime":2418.41,"endTime":2423.45,"body":"building true relationships, no"},{"speaker":"Catharine Montgomery","startTime":2418.41,"endTime":2423.45,"body":"matter nothing is too big or too"},{"speaker":"Catharine Montgomery","startTime":2423.45,"endTime":2426.18,"body":"small, or you never know what is"},{"speaker":"Catharine Montgomery","startTime":2423.45,"endTime":2426.18,"body":"going to happen from a"},{"speaker":"Catharine Montgomery","startTime":2426.18,"endTime":2430.89,"body":"situation. And I've truly"},{"speaker":"Catharine Montgomery","startTime":2426.18,"endTime":2430.89,"body":"learned about building those"},{"speaker":"Catharine Montgomery","startTime":2430.89,"endTime":2434.91,"body":"relationships and just, you"},{"speaker":"Catharine Montgomery","startTime":2430.89,"endTime":2434.91,"body":"know, reaching out periodically"},{"speaker":"Catharine Montgomery","startTime":2434.94,"endTime":2439.74,"body":"and not having any preconceived"},{"speaker":"Catharine Montgomery","startTime":2434.94,"endTime":2439.74,"body":"notions or expectations of like,"},{"speaker":"Catharine Montgomery","startTime":2439.74,"endTime":2443.04,"body":"what I'm going to get from it,"},{"speaker":"Catharine Montgomery","startTime":2439.74,"endTime":2443.04,"body":"but being very open and genuine"},{"speaker":"Catharine Montgomery","startTime":2443.04,"endTime":2443.43,"body":"with that."},{"speaker":"Valerie Friedlander","startTime":2444.77,"endTime":2449.42,"body":"Thank you."},{"speaker":"Valerie Friedlander","startTime":2444.77,"endTime":2449.42,"body":"So now, my last two questions"},{"speaker":"Valerie Friedlander","startTime":2450.14,"endTime":2453.68,"body":"are, what does it mean to you to"},{"speaker":"Valerie Friedlander","startTime":2450.14,"endTime":2453.68,"body":"be unlimited?"},{"speaker":"Catharine Montgomery","startTime":2455.16,"endTime":2458.64,"body":"I think"},{"speaker":"Catharine Montgomery","startTime":2455.16,"endTime":2458.64,"body":"being open minded about all"},{"speaker":"Catharine Montgomery","startTime":2458.64,"endTime":2465.15,"body":"aspects of life. So I am a very"},{"speaker":"Catharine Montgomery","startTime":2458.64,"endTime":2465.15,"body":"adventurous person. So I will"},{"speaker":"Catharine Montgomery","startTime":2465.33,"endTime":2470.64,"body":"jump off a cliff if there's an"},{"speaker":"Catharine Montgomery","startTime":2465.33,"endTime":2470.64,"body":"opportunity. And I might not"},{"speaker":"Catharine Montgomery","startTime":2470.64,"endTime":2471.48,"body":"have planned it."},{"speaker":"Valerie Friedlander","startTime":2472.62,"endTime":2473.76,"body":"Hopefully"},{"speaker":"Valerie Friedlander","startTime":2472.62,"endTime":2473.76,"body":"you planned it enough to have"},{"speaker":"Valerie Friedlander","startTime":2473.76,"endTime":2474.42,"body":"safety gear."},{"speaker":"Unknown","startTime":2476.11,"endTime":2477.43,"body":"I was tied to a rope."},{"speaker":"Valerie Friedlander","startTime":2477.45,"endTime":2478.05,"body":"Okay, good."},{"speaker":"Valerie Friedlander","startTime":2477.45,"endTime":2478.05,"body":"(laughter)"},{"speaker":"Catharine Montgomery","startTime":2479.68,"endTime":2482.02,"body":"Or, you"},{"speaker":"Catharine Montgomery","startTime":2479.68,"endTime":2482.02,"body":"know, someone was like,"},{"speaker":"Catharine Montgomery","startTime":2482.05,"endTime":2484.18,"body":"Catharine, have you thought"},{"speaker":"Catharine Montgomery","startTime":2482.05,"endTime":2484.18,"body":"about opening an office in"},{"speaker":"Catharine Montgomery","startTime":2484.18,"endTime":2488.68,"body":"London? And I was like, No, I"},{"speaker":"Catharine Montgomery","startTime":2484.18,"endTime":2488.68,"body":"have not. Who knows, you know,"},{"speaker":"Catharine Montgomery","startTime":2488.68,"endTime":2491.77,"body":"so I think just like, really"},{"speaker":"Catharine Montgomery","startTime":2488.68,"endTime":2491.77,"body":"being unlimited, and really"},{"speaker":"Catharine Montgomery","startTime":2491.77,"endTime":2494.77,"body":"being open minded. And that's"},{"speaker":"Catharine Montgomery","startTime":2491.77,"endTime":2494.77,"body":"how I got to starting better"},{"speaker":"Catharine Montgomery","startTime":2494.77,"endTime":2498.43,"body":"together. I had not planned on"},{"speaker":"Catharine Montgomery","startTime":2494.77,"endTime":2498.43,"body":"starting an agency was not even"},{"speaker":"Catharine Montgomery","startTime":2498.43,"endTime":2502.36,"body":"on my radar. But I have my"},{"speaker":"Catharine Montgomery","startTime":2498.43,"endTime":2502.36,"body":"passions of social impact and"},{"speaker":"Catharine Montgomery","startTime":2502.36,"endTime":2506.44,"body":"working at agencies and was able"},{"speaker":"Catharine Montgomery","startTime":2502.36,"endTime":2506.44,"body":"to combine them and receive"},{"speaker":"Catharine Montgomery","startTime":2506.44,"endTime":2510.07,"body":"venture funding as well. So it's"},{"speaker":"Catharine Montgomery","startTime":2506.44,"endTime":2510.07,"body":"like, don't hold yourself back"},{"speaker":"Catharine Montgomery","startTime":2510.13,"endTime":2513.85,"body":"by thinking that you're limited"},{"speaker":"Catharine Montgomery","startTime":2510.13,"endTime":2513.85,"body":"and what you can do. And I"},{"speaker":"Catharine Montgomery","startTime":2513.85,"endTime":2516.94,"body":"really thank my parents for"},{"speaker":"Catharine Montgomery","startTime":2513.85,"endTime":2516.94,"body":"that. I think being around very"},{"speaker":"Catharine Montgomery","startTime":2516.94,"endTime":2520.33,"body":"inspiring women and others"},{"speaker":"Catharine Montgomery","startTime":2516.94,"endTime":2520.33,"body":"throughout my life has been"},{"speaker":"Catharine Montgomery","startTime":2520.33,"endTime":2521.5,"body":"instrumental to that."},{"speaker":"Valerie Friedlander","startTime":2522.32,"endTime":2526.43,"body":"Yeah,"},{"speaker":"Valerie Friedlander","startTime":2522.32,"endTime":2526.43,"body":"definitely. And What song do you"},{"speaker":"Valerie Friedlander","startTime":2526.43,"endTime":2530.24,"body":"listen to when you want to evoke"},{"speaker":"Valerie Friedlander","startTime":2526.43,"endTime":2530.24,"body":"that unlimited feeling in"},{"speaker":"Catharine Montgomery","startTime":2530.0,"endTime":2532.94,"body":"You know,"},{"speaker":"Catharine Montgomery","startTime":2530.0,"endTime":2532.94,"body":"there are mornings I wake up,"},{"speaker":"Catharine Montgomery","startTime":2530.24,"endTime":2530.84,"body":"yourself?"},{"speaker":"Catharine Montgomery","startTime":2532.94,"endTime":2535.52,"body":"and I'm like, You know what, I"},{"speaker":"Catharine Montgomery","startTime":2532.94,"endTime":2535.52,"body":"just need to listen to this"},{"speaker":"Catharine Montgomery","startTime":2535.52,"endTime":2542.9,"body":"song. And one of them is, you've"},{"speaker":"Catharine Montgomery","startTime":2535.52,"endTime":2542.9,"body":"already won by Shane and Shane."},{"speaker":"Catharine Montgomery","startTime":2543.17,"endTime":2547.79,"body":"Just very random. But it's a"},{"speaker":"Catharine Montgomery","startTime":2543.17,"endTime":2547.79,"body":"live song that they sing about,"},{"speaker":"Catharine Montgomery","startTime":2547.91,"endTime":2551.06,"body":"like, why am I going through"},{"speaker":"Catharine Montgomery","startTime":2547.91,"endTime":2551.06,"body":"these tough times, but it's like"},{"speaker":"Catharine Montgomery","startTime":2551.06,"endTime":2554.36,"body":"God has already solved them. And"},{"speaker":"Catharine Montgomery","startTime":2551.06,"endTime":2554.36,"body":"they're already like, there's"},{"speaker":"Catharine Montgomery","startTime":2554.36,"endTime":2557.33,"body":"already a path forward. I just"},{"speaker":"Catharine Montgomery","startTime":2554.36,"endTime":2557.33,"body":"have to go through these tough"},{"speaker":"Catharine Montgomery","startTime":2557.33,"endTime":2561.53,"body":"times to get to where, you know,"},{"speaker":"Catharine Montgomery","startTime":2557.33,"endTime":2561.53,"body":"I'm really supposed to be. And"},{"speaker":"Catharine Montgomery","startTime":2561.98,"endTime":2567.05,"body":"the other is John Denver's take"},{"speaker":"Catharine Montgomery","startTime":2561.98,"endTime":2567.05,"body":"me home country road. And that"},{"speaker":"Catharine Montgomery","startTime":2567.05,"endTime":2571.94,"body":"always brings me back to Girl"},{"speaker":"Catharine Montgomery","startTime":2567.05,"endTime":2571.94,"body":"Scout camp and being around a"},{"speaker":"Catharine Montgomery","startTime":2571.94,"endTime":2575.0,"body":"fire and singing that song. And"},{"speaker":"Catharine Montgomery","startTime":2571.94,"endTime":2575.0,"body":"so I think it makes you feel"},{"speaker":"Catharine Montgomery","startTime":2575.0,"endTime":2578.99,"body":"warm, and, you know, homey and"},{"speaker":"Catharine Montgomery","startTime":2575.0,"endTime":2578.99,"body":"all those things. And so it just"},{"speaker":"Catharine Montgomery","startTime":2578.99,"endTime":2582.23,"body":"the good peaceful mindset is"},{"speaker":"Catharine Montgomery","startTime":2578.99,"endTime":2582.23,"body":"what happens when I listen to"},{"speaker":"Catharine Montgomery","startTime":2582.23,"endTime":2582.83,"body":"that song."},{"speaker":"Valerie Friedlander","startTime":2583.05,"endTime":2585.42,"body":"Yeah, I"},{"speaker":"Valerie Friedlander","startTime":2583.05,"endTime":2585.42,"body":"feel you on that one, for sure."},{"speaker":"Valerie Friedlander","startTime":2586.53,"endTime":2590.91,"body":"So if people want to connect"},{"speaker":"Valerie Friedlander","startTime":2586.53,"endTime":2590.91,"body":"with you from here, where should"},{"speaker":"Valerie Friedlander","startTime":2590.91,"endTime":2591.78,"body":"they go to find you?"},{"speaker":"Valerie Friedlander","startTime":2592.03,"endTime":2592.24,"body":"Yeah,"},{"speaker":"Catharine Montgomery","startTime":2592.05,"endTime":2594.09,"body":"Yeah, so"},{"speaker":"Catharine Montgomery","startTime":2592.05,"endTime":2594.09,"body":"my website is the Better"},{"speaker":"Catharine Montgomery","startTime":2594.09,"endTime":2597.87,"body":"Together dot agency. Really"},{"speaker":"Catharine Montgomery","startTime":2594.09,"endTime":2597.87,"body":"straightforward. I'm also on"},{"speaker":"Catharine Montgomery","startTime":2597.87,"endTime":2602.43,"body":"LinkedIn, Catherine Montgomery."},{"speaker":"Catharine Montgomery","startTime":2597.87,"endTime":2602.43,"body":"And just remember, it's ca t h a"},{"speaker":"Catharine Montgomery","startTime":2602.43,"endTime":2605.52,"body":"r I and II spoke a little bit"},{"speaker":"Catharine Montgomery","startTime":2602.43,"endTime":2605.52,"body":"differently. But yeah, those are"},{"speaker":"Catharine Montgomery","startTime":2605.52,"endTime":2607.35,"body":"probably the two best places to"},{"speaker":"Catharine Montgomery","startTime":2605.52,"endTime":2607.35,"body":"catch me."},{"speaker":"Valerie Friedlander","startTime":2607.69,"endTime":2609.73,"body":"Awesome. I"},{"speaker":"Valerie Friedlander","startTime":2607.69,"endTime":2609.73,"body":"will have links in the show"},{"speaker":"Valerie Friedlander","startTime":2609.73,"endTime":2614.59,"body":"notes for everyone. And thank"},{"speaker":"Valerie Friedlander","startTime":2609.73,"endTime":2614.59,"body":"you so much for being here. It's"},{"speaker":"Valerie Friedlander","startTime":2614.59,"endTime":2616.0,"body":"been a pleasure speaking with"},{"speaker":"Valerie Friedlander","startTime":2614.59,"endTime":2616.0,"body":"you."},{"speaker":"Catharine Montgomery","startTime":2616.24,"endTime":2617.53,"body":"Yeah,"},{"speaker":"Catharine Montgomery","startTime":2616.24,"endTime":2617.53,"body":"great questions. Love the"},{"speaker":"Catharine Montgomery","startTime":2617.53,"endTime":2619.27,"body":"conversation. Thank you so much."},{"speaker":"Valerie Friedlander","startTime":2619.36,"endTime":2620.08,"body":"Absolutely."},{"speaker":"Valerie Friedlander","startTime":2621.58,"endTime":2624.46,"body":"Thanks for listening. I so"},{"speaker":"Valerie Friedlander","startTime":2621.58,"endTime":2624.46,"body":"appreciate you being here. If"},{"speaker":"Valerie Friedlander","startTime":2624.46,"endTime":2627.19,"body":"you got something out of today's"},{"speaker":"Valerie Friedlander","startTime":2624.46,"endTime":2627.19,"body":"episode, please share it. Leave"},{"speaker":"Valerie Friedlander","startTime":2627.19,"endTime":2630.34,"body":"me a review. Take a screenshot"},{"speaker":"Valerie Friedlander","startTime":2627.19,"endTime":2630.34,"body":"and post it on social with a"},{"speaker":"Valerie Friedlander","startTime":2630.34,"endTime":2634.33,"body":"shout out to me, send it to a"},{"speaker":"Valerie Friedlander","startTime":2630.34,"endTime":2634.33,"body":"friend or you know, all of the"},{"speaker":"Valerie Friedlander","startTime":2634.36,"endTime":2638.38,"body":"above. Want to hang out more"},{"speaker":"Valerie Friedlander","startTime":2634.36,"endTime":2638.38,"body":"join me on Instagram, or better"},{"speaker":"Valerie Friedlander","startTime":2638.38,"endTime":2641.41,"body":"yet, get on my mailing list to"},{"speaker":"Valerie Friedlander","startTime":2638.38,"endTime":2641.41,"body":"make sure you don't miss out on"},{"speaker":"Valerie Friedlander","startTime":2641.41,"endTime":2646.0,"body":"anything. And remember, your"},{"speaker":"Valerie Friedlander","startTime":2641.41,"endTime":2646.0,"body":"possibilities are as unlimited"},{"speaker":"Valerie Friedlander","startTime":2646.0,"endTime":2649.81,"body":"as you are. Allow yourself to"},{"speaker":"Valerie Friedlander","startTime":2646.0,"endTime":2649.81,"body":"shine my friend. The world needs"},{"speaker":"Valerie Friedlander","startTime":2649.81,"endTime":2651.76,"body":"your light. See you next time."}]}