Anything in Print series
Welcome to Anything in Print business podcast. This series is about bringing you the latest advice, tips and strategies from our network of experts within the print industry and related fields or expertise like business and finance. It’s all about knowledge sharing to help you and your organisation reach your purpose and fulfil your business goals.
Anything in Print series
Selling print - It’s all about your pitch!
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Season 1
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Episode 3
Practical tips to help you market your print business more effectively!
Guest: Lucy Swanston, Managing Director at Nutshell Creative Marketing
In this episode, we welcome Lucy Swanston at Nutshell Creative and have a fascinating discussion on the power of print, the impact it can make on campaign ROIs, how we can all invigorate the future print industry by working with our communities and what simple steps a printer can take to win more work from creative agencies or consumers:
- How print can offer a better cut-through when included in the marketing strategy
- How to answer to common myths around print industry including sustainability and price vs value
- Inspiring stories and examples of work that makes a difference in print business
You may also be interested in:
1. Lucy-s A-Z of winning a new business
2. Beyond CMYK – How to build a successful strategy to inspire and win work
3. Building an innovative print business.