Eric and I discuss what brands can do to avoid becoming a commodity brand and get customers excited about not just your products but your brand. We also get his take on some natural food/beverage and supplement brands that are doing this branding thing right today as well other other lil' tid-bits from this passionate, fit, and fun personality who is the founder of thedigestiblebrand.com and chief strategy officer/principle at Denver's very own LRXD.