In this episode, Rick Polito, Editor-in-Chief at Nutrition Business Journal (NBJ) and author at Wise Wolf Books, shared industry insights & its growth, what's currently trending, and what he expects we'll see in 2022. Rick is a career journalist with an eye for a story and the style to tell it. In his current position at NBJ, his job is to spot trends before they're trends and see the story behind the story. In the course of his reporting, he has developed a deep network of sources and a perspective on challenges facing the dietary supplement and natural product industries. Trust us when we say, this is an episode you don't want to miss.