PR for Humans with Mike Sergeant
This is a podcast for pure-of-heart storytellers and people fed up with corporate smoke and mirrors. Former BBC correspondent Mike Sergeant goes out in search of fascinating human beings and their stories. Each person featured is a communications expert in some way. But this podcast goes WAY beyond the usual PR and Comms world to seek out some deeper truths. Actors, novelists, illustrators, journalists, podcasters, CEOs, charity leaders and TED talkers. They all feature here. Each conversation is completely unique. But the aim is always the same: tell a great story and learn the art of storytelling itself - in business and in life. Listen, enjoy, share and review!!!! Thanks so much.
PR for Humans with Mike Sergeant
Mike Sergeant + Neil Hedges
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Mike
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Season 1
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Episode 7
In this episode, Mike catches up with friend and former colleague, Neil Hedges, who has been a senior public relations consultant for more than 30 years. Now he's Chairman of Headland - the successful and fast-growing financial and corporate agency.
Before Headland, Neil was the CEO and Chairman of Fishburn Hedges, the agency he co-founded in 1990, which became one of the UK's most successful communications firms.
Neil is one of the most respected figures in PR. In a frank and broad ranging interview, he gives his perspective on three decades of change in the world of public relations.