{"version":"1.0.0","segments":[{"speaker":"Sam Robertson (Host)","startTime":0.03,"endTime":2.07,"body":"In the words"},{"speaker":"Sam Robertson (Host)","startTime":0.03,"endTime":2.07,"body":"of Nobel Laureate Niels Bohr,"},{"speaker":"Sam Robertson (Host)","startTime":2.25,"endTime":5.01,"body":"\"Predictions are hard, especially"},{"speaker":"Sam Robertson (Host)","startTime":2.25,"endTime":5.01,"body":"when they're about the future\"."},{"speaker":"Sam Robertson (Host)","startTime":5.43,"endTime":8.979,"body":"Despite our ever-increasing ability to"},{"speaker":"Sam Robertson (Host)","startTime":5.43,"endTime":8.979,"body":"measure the world around us in minute"},{"speaker":"Sam Robertson (Host)","startTime":9.0,"endTime":12.6,"body":"detail, this statement has never been"},{"speaker":"Sam Robertson (Host)","startTime":9.0,"endTime":12.6,"body":"true or than what it is right now."},{"speaker":"Sam Robertson (Host)","startTime":12.78,"endTime":16.24,"body":"Just look at FiveThirtyEight and"},{"speaker":"Sam Robertson (Host)","startTime":12.78,"endTime":16.24,"body":"the recent US presidential election."},{"speaker":"Sam Robertson (Host)","startTime":16.63,"endTime":19.42,"body":"With hundreds of sports competing"},{"speaker":"Sam Robertson (Host)","startTime":16.63,"endTime":19.42,"body":"for participants and global market"},{"speaker":"Sam Robertson (Host)","startTime":19.42,"endTime":22.69,"body":"share, there's massive pressure"},{"speaker":"Sam Robertson (Host)","startTime":19.42,"endTime":22.69,"body":"to remain not only contemporarily"},{"speaker":"Sam Robertson (Host)","startTime":22.69,"endTime":24.79,"body":"relevant, but also future-focused."},{"speaker":"Sam Robertson (Host)","startTime":25.06,"endTime":26.89,"body":"But who is driving the"},{"speaker":"Sam Robertson (Host)","startTime":25.06,"endTime":26.89,"body":"progression of sport?"},{"speaker":"Sam Robertson (Host)","startTime":27.19,"endTime":29.62,"body":"And is it headed in a direction"},{"speaker":"Sam Robertson (Host)","startTime":27.19,"endTime":29.62,"body":"that we're happy with?"},{"speaker":"Sam Robertson (Host)","startTime":30.19,"endTime":34.21,"body":"As with many industries, in sport, the"},{"speaker":"Sam Robertson (Host)","startTime":30.19,"endTime":34.21,"body":"almighty dollar tends to call the shots."},{"speaker":"Sam Robertson (Host)","startTime":34.63,"endTime":39.01,"body":"Revenue from broadcasters, sponsors"},{"speaker":"Sam Robertson (Host)","startTime":34.63,"endTime":39.01,"body":"and fans has traditionally had the"},{"speaker":"Sam Robertson (Host)","startTime":39.01,"endTime":40.96,"body":"greatest influence on this direction."},{"speaker":"Sam Robertson (Host)","startTime":41.35,"endTime":44.5,"body":"But disruptors can now be found"},{"speaker":"Sam Robertson (Host)","startTime":41.35,"endTime":44.5,"body":"everywhere, from venture capitalists"},{"speaker":"Sam Robertson (Host)","startTime":44.5,"endTime":48.37,"body":"and technology startups, to new"},{"speaker":"Sam Robertson (Host)","startTime":44.5,"endTime":48.37,"body":"markets such as esports, and, of"},{"speaker":"Sam Robertson (Host)","startTime":48.37,"endTime":50.53,"body":"course, even global pandemics."},{"speaker":"Sam Robertson (Host)","startTime":51.055,"endTime":54.775,"body":"Sport is of course much more than"},{"speaker":"Sam Robertson (Host)","startTime":51.055,"endTime":54.775,"body":"just financial bottom lines or fans"},{"speaker":"Sam Robertson (Host)","startTime":54.775,"endTime":55.915,"body":"through the turnstiles, though."},{"speaker":"Sam Robertson (Host)","startTime":56.455,"endTime":59.455,"body":"What draws many people to sport"},{"speaker":"Sam Robertson (Host)","startTime":56.455,"endTime":59.455,"body":"in the first place is a chance"},{"speaker":"Sam Robertson (Host)","startTime":59.455,"endTime":62.185,"body":"to be part of pushing the"},{"speaker":"Sam Robertson (Host)","startTime":59.455,"endTime":62.185,"body":"boundaries of human capabilities."},{"speaker":"Sam Robertson (Host)","startTime":62.665,"endTime":64.555,"body":"So what does the future"},{"speaker":"Sam Robertson (Host)","startTime":62.665,"endTime":64.555,"body":"hold in this regard?"},{"speaker":"Sam Robertson (Host)","startTime":64.825,"endTime":68.245,"body":"Could it be that breaking down silos"},{"speaker":"Sam Robertson (Host)","startTime":64.825,"endTime":68.245,"body":"and furthering collaboration across"},{"speaker":"Sam Robertson (Host)","startTime":68.245,"endTime":71.635,"body":"sports holds part of the answer"},{"speaker":"Sam Robertson (Host)","startTime":68.245,"endTime":71.635,"body":"to reaching these new heights?"},{"speaker":"Sam Robertson (Host)","startTime":72.205,"endTime":75.085,"body":"I'm Sam Robertson, and"},{"speaker":"Sam Robertson (Host)","startTime":72.205,"endTime":75.085,"body":"this is One Track Mind."},{"speaker":"Sam Robertson (Host)","startTime":81.585,"endTime":86.235,"body":"Hello and welcome to One Track Mind, a"},{"speaker":"Sam Robertson (Host)","startTime":81.585,"endTime":86.235,"body":"podcast about the real issues, forces and"},{"speaker":"Sam Robertson (Host)","startTime":86.235,"endTime":88.695,"body":"innovations shaping the future of sport."},{"speaker":"Sam Robertson (Host)","startTime":88.995,"endTime":93.855,"body":"I'm your host, Sam Robertson, and today"},{"speaker":"Sam Robertson (Host)","startTime":88.995,"endTime":93.855,"body":"we ask: where will sport be in 20 years?"},{"speaker":"Sam Robertson (Host)","startTime":94.395,"endTime":95.625,"body":"My first guest is Dr."},{"speaker":"Sam Robertson (Host)","startTime":95.625,"endTime":96.375,"body":"Michael Linley."},{"speaker":"Sam Robertson (Host)","startTime":96.585,"endTime":99.855,"body":"Michael is a senior research fellow"},{"speaker":"Sam Robertson (Host)","startTime":96.585,"endTime":99.855,"body":"at Victoria University and the"},{"speaker":"Sam Robertson (Host)","startTime":99.855,"endTime":103.245,"body":"Managing Director at the international"},{"speaker":"Sam Robertson (Host)","startTime":99.855,"endTime":103.245,"body":"advisory firm Brand Capital."},{"speaker":"Sam Robertson (Host)","startTime":103.675,"endTime":106.525,"body":"He holds an MBA in international"},{"speaker":"Sam Robertson (Host)","startTime":103.675,"endTime":106.525,"body":"business and has pursued further"},{"speaker":"Sam Robertson (Host)","startTime":106.525,"endTime":111.235,"body":"specialisation in development futures and"},{"speaker":"Sam Robertson (Host)","startTime":106.525,"endTime":111.235,"body":"scenario planning at Oxford University."},{"speaker":"Sam Robertson (Host)","startTime":111.88,"endTime":114.97,"body":"Michael has led consulting"},{"speaker":"Sam Robertson (Host)","startTime":111.88,"endTime":114.97,"body":"assignments globally on portfolio"},{"speaker":"Sam Robertson (Host)","startTime":114.97,"endTime":119.02,"body":"analysis, decoding intangible assets,"},{"speaker":"Sam Robertson (Host)","startTime":114.97,"endTime":119.02,"body":"as well as futures territories"},{"speaker":"Sam Robertson (Host)","startTime":119.02,"endTime":122.74,"body":"identification for governments,"},{"speaker":"Sam Robertson (Host)","startTime":119.02,"endTime":122.74,"body":"cities, banks, and even airlines."},{"speaker":"Sam Robertson (Host)","startTime":123.19,"endTime":126.82,"body":"He's worked with and researched a variety"},{"speaker":"Sam Robertson (Host)","startTime":123.19,"endTime":126.82,"body":"of sporting organisations and events,"},{"speaker":"Sam Robertson (Host)","startTime":127.09,"endTime":131.43,"body":"including the FIFA World Cup, the Rugby"},{"speaker":"Sam Robertson (Host)","startTime":127.09,"endTime":131.43,"body":"World Cup and the Commonwealth Games."},{"speaker":"Sam Robertson (Host)","startTime":131.79,"endTime":133.56,"body":"Michael, thank you for"},{"speaker":"Sam Robertson (Host)","startTime":131.79,"endTime":133.56,"body":"joining me on the show."},{"speaker":"Michael Linley","startTime":133.8,"endTime":134.44,"body":"Thank you,Sam!"},{"speaker":"Michael Linley","startTime":134.73,"endTime":135.3,"body":"Good to be here!"},{"speaker":"Sam Robertson (Host)","startTime":135.57,"endTime":135.81,"body":"Great."},{"speaker":"Sam Robertson (Host)","startTime":135.81,"endTime":138.6,"body":"You sound nice and enthusiastic"},{"speaker":"Sam Robertson (Host)","startTime":135.81,"endTime":138.6,"body":"and ready to talk, which is great."},{"speaker":"Sam Robertson (Host)","startTime":139.95,"endTime":143.796,"body":"Let's start with futures, that was a"},{"speaker":"Sam Robertson (Host)","startTime":139.95,"endTime":143.796,"body":"very common thread through your bio"},{"speaker":"Sam Robertson (Host)","startTime":143.796,"endTime":148.731,"body":"there and I wanted to start with this"},{"speaker":"Sam Robertson (Host)","startTime":143.796,"endTime":148.731,"body":"concept of future scenarios, which we're"},{"speaker":"Sam Robertson (Host)","startTime":148.731,"endTime":152.751,"body":"seeing a lot more in organisations now"},{"speaker":"Sam Robertson (Host)","startTime":148.731,"endTime":152.751,"body":"and including sporting organisations."},{"speaker":"Sam Robertson (Host)","startTime":153.111,"endTime":156.501,"body":"Now, a large part of your work has"},{"speaker":"Sam Robertson (Host)","startTime":153.111,"endTime":156.501,"body":"focused on future scenarios, these"},{"speaker":"Sam Robertson (Host)","startTime":156.501,"endTime":160.281,"body":"exercises have grown in popularity"},{"speaker":"Sam Robertson (Host)","startTime":156.501,"endTime":160.281,"body":"in many fields recently, as a way for"},{"speaker":"Sam Robertson (Host)","startTime":160.281,"endTime":164.721,"body":"preparing for what lies ahead on both"},{"speaker":"Sam Robertson (Host)","startTime":160.281,"endTime":164.721,"body":"the distant and not so distant horizon."},{"speaker":"Sam Robertson (Host)","startTime":164.931,"endTime":167.901,"body":"Just for our listeners, can you explain"},{"speaker":"Sam Robertson (Host)","startTime":164.931,"endTime":167.901,"body":"a little bit what future scenarios"},{"speaker":"Sam Robertson (Host)","startTime":167.931,"endTime":169.941,"body":"are and why they are so valuable?"},{"speaker":"Michael Linley","startTime":170.071,"endTime":171.671,"body":"Absolutely, thanks Sam."},{"speaker":"Michael Linley","startTime":171.881,"endTime":175.516,"body":"It has grown and it's probably not"},{"speaker":"Michael Linley","startTime":171.881,"endTime":175.516,"body":"surprising that given the pandemic"},{"speaker":"Michael Linley","startTime":175.536,"endTime":179.286,"body":"and the disruption and this sort of"},{"speaker":"Michael Linley","startTime":175.536,"endTime":179.286,"body":"seemingly sudden disruption we've"},{"speaker":"Michael Linley","startTime":179.286,"endTime":182.256,"body":"seen, people are now saying, well,"},{"speaker":"Michael Linley","startTime":179.286,"endTime":182.256,"body":"how could we have planned better?"},{"speaker":"Michael Linley","startTime":182.256,"endTime":183.456,"body":"Could we have seen this coming?"},{"speaker":"Michael Linley","startTime":183.996,"endTime":185.316,"body":"And now how do we respond?"},{"speaker":"Michael Linley","startTime":185.766,"endTime":190.236,"body":"So there's a lot of discussion now"},{"speaker":"Michael Linley","startTime":185.766,"endTime":190.236,"body":"around futures planning and scenarios."},{"speaker":"Michael Linley","startTime":190.716,"endTime":196.031,"body":"Succinctly, what scenario planning and"},{"speaker":"Michael Linley","startTime":190.716,"endTime":196.031,"body":"scenarios is about, is an idea of building"},{"speaker":"Michael Linley","startTime":196.031,"endTime":202.331,"body":"up credible and plausible pictures of what"},{"speaker":"Michael Linley","startTime":196.031,"endTime":202.331,"body":"could emerge ahead, either in the near and"},{"speaker":"Michael Linley","startTime":202.331,"endTime":207.641,"body":"the longer term, and then working out how"},{"speaker":"Michael Linley","startTime":202.331,"endTime":207.641,"body":"do we plan for our position in that world."},{"speaker":"Michael Linley","startTime":208.541,"endTime":212.531,"body":"It's a little different from what people"},{"speaker":"Michael Linley","startTime":208.541,"endTime":212.531,"body":"often associate with, which is sort"},{"speaker":"Michael Linley","startTime":212.531,"endTime":216.701,"body":"of futures or forecasting, in the idea"},{"speaker":"Michael Linley","startTime":212.531,"endTime":216.701,"body":"of we're trying to predict the future."},{"speaker":"Michael Linley","startTime":216.791,"endTime":217.151,"body":"We're not."},{"speaker":"Michael Linley","startTime":217.566,"endTime":221.766,"body":"What scenarios is, is exactly that,"},{"speaker":"Michael Linley","startTime":217.566,"endTime":221.766,"body":"building up a set of credible, potential"},{"speaker":"Michael Linley","startTime":221.766,"endTime":225.696,"body":"futures, and then understanding"},{"speaker":"Michael Linley","startTime":221.766,"endTime":225.696,"body":"how do we fit in, how do we compete"},{"speaker":"Michael Linley","startTime":225.696,"endTime":227.946,"body":"in that world, if that emerges?"},{"speaker":"Michael Linley","startTime":228.546,"endTime":232.806,"body":"As you work through the process"},{"speaker":"Michael Linley","startTime":228.546,"endTime":232.806,"body":"of working out how those various"},{"speaker":"Michael Linley","startTime":232.806,"endTime":237.996,"body":"futures might emerge, you can say,"},{"speaker":"Michael Linley","startTime":232.806,"endTime":237.996,"body":"we need to invest here and start now."},{"speaker":"Michael Linley","startTime":238.506,"endTime":242.646,"body":"But it also allows you to identify"},{"speaker":"Michael Linley","startTime":238.506,"endTime":242.646,"body":"what the signals are, that shows"},{"speaker":"Michael Linley","startTime":242.646,"endTime":244.416,"body":"how those futures might be emerging."},{"speaker":"Michael Linley","startTime":244.566,"endTime":247.446,"body":"And so you can know, you don't have to"},{"speaker":"Michael Linley","startTime":244.566,"endTime":247.446,"body":"predict the future, but what you can do"},{"speaker":"Michael Linley","startTime":247.446,"endTime":249.336,"body":"is track it really, really carefully."},{"speaker":"Sam Robertson (Host)","startTime":249.781,"endTime":250.321,"body":"Thanks for that."},{"speaker":"Sam Robertson (Host)","startTime":250.321,"endTime":252.271,"body":"It's a nice succinct description of it."},{"speaker":"Sam Robertson (Host)","startTime":252.301,"endTime":255.061,"body":"I'm sure a lot of listeners have heard of"},{"speaker":"Sam Robertson (Host)","startTime":252.301,"endTime":255.061,"body":"them, but a lot of them probably haven't."},{"speaker":"Sam Robertson (Host)","startTime":255.511,"endTime":259.475,"body":"I think it's important to talk about"},{"speaker":"Sam Robertson (Host)","startTime":255.511,"endTime":259.475,"body":"some of these external forces that"},{"speaker":"Sam Robertson (Host)","startTime":259.475,"endTime":262.595,"body":"might be impacting sport over the"},{"speaker":"Sam Robertson (Host)","startTime":259.475,"endTime":262.595,"body":"next couple of decades and how they"},{"speaker":"Sam Robertson (Host)","startTime":262.595,"endTime":266.075,"body":"might shape or how that might fit"},{"speaker":"Sam Robertson (Host)","startTime":262.595,"endTime":266.075,"body":"into a future scenarios exercise."},{"speaker":"Sam Robertson (Host)","startTime":266.075,"endTime":268.895,"body":"But before we do that, I'm interested"},{"speaker":"Sam Robertson (Host)","startTime":266.075,"endTime":268.895,"body":"in just picking up a little bit"},{"speaker":"Sam Robertson (Host)","startTime":268.895,"endTime":271.905,"body":"about your own experiences, just as"},{"speaker":"Sam Robertson (Host)","startTime":268.895,"endTime":271.905,"body":"an anecdote, an example from your"},{"speaker":"Sam Robertson (Host)","startTime":271.905,"endTime":275.295,"body":"own work where future scenarios has"},{"speaker":"Sam Robertson (Host)","startTime":271.905,"endTime":275.295,"body":"worked really well for a business."},{"speaker":"Sam Robertson (Host)","startTime":275.295,"endTime":279.705,"body":"And maybe it's too soon to say"},{"speaker":"Sam Robertson (Host)","startTime":275.295,"endTime":279.705,"body":"in some of your examples, but"},{"speaker":"Sam Robertson (Host)","startTime":280.095,"endTime":281.715,"body":"have you got any examples you"},{"speaker":"Sam Robertson (Host)","startTime":280.095,"endTime":281.715,"body":"might be able to share with us?"},{"speaker":"Michael Linley","startTime":281.915,"endTime":282.605,"body":"Absolutely."},{"speaker":"Michael Linley","startTime":282.695,"endTime":285.665,"body":"Look, there's some really"},{"speaker":"Michael Linley","startTime":282.695,"endTime":285.665,"body":"good work being done."},{"speaker":"Michael Linley","startTime":285.995,"endTime":291.665,"body":"And, I guess, what we've seen is that"},{"speaker":"Michael Linley","startTime":285.995,"endTime":291.665,"body":"as you go through the process, one of"},{"speaker":"Michael Linley","startTime":291.665,"endTime":296.02,"body":"the things that scenario planning is"},{"speaker":"Michael Linley","startTime":291.665,"endTime":296.02,"body":"talked about is sense-making, and so"},{"speaker":"Michael Linley","startTime":296.02,"endTime":301.03,"body":"often leaders need to feel a pressure"},{"speaker":"Michael Linley","startTime":296.02,"endTime":301.03,"body":"to either predict the future and go"},{"speaker":"Michael Linley","startTime":301.03,"endTime":303.1,"body":"for that, or get stuck in the present."},{"speaker":"Michael Linley","startTime":303.56,"endTime":306.97,"body":"They don't get the critical set of options"},{"speaker":"Michael Linley","startTime":303.56,"endTime":306.97,"body":"available to them to say, look we don't"},{"speaker":"Michael Linley","startTime":306.97,"endTime":309.49,"body":"know, let's work on a range of outcomes."},{"speaker":"Michael Linley","startTime":309.82,"endTime":310.39,"body":"You're right."},{"speaker":"Michael Linley","startTime":310.48,"endTime":314.32,"body":"There are some really good examples"},{"speaker":"Michael Linley","startTime":310.48,"endTime":314.32,"body":"of work a lot of people have done."},{"speaker":"Michael Linley","startTime":314.68,"endTime":318.7,"body":"Melbourne as a city has gone through"},{"speaker":"Michael Linley","startTime":314.68,"endTime":318.7,"body":"what we call Melbourne 4.0, which is"},{"speaker":"Michael Linley","startTime":319.12,"endTime":322.69,"body":"looking at the potential futures of where"},{"speaker":"Michael Linley","startTime":319.12,"endTime":322.69,"body":"Melbourne is and the forces at play."},{"speaker":"Michael Linley","startTime":323.2,"endTime":327.31,"body":"And that's a really useful place to"},{"speaker":"Michael Linley","startTime":323.2,"endTime":327.31,"body":"start when you're doing any exercise."},{"speaker":"Michael Linley","startTime":327.31,"endTime":330.55,"body":"I've done it with number of clients,"},{"speaker":"Michael Linley","startTime":327.31,"endTime":330.55,"body":"whether it's cities - did it with Cape"},{"speaker":"Michael Linley","startTime":330.64,"endTime":334.22,"body":"Town and with banks and the airlines"},{"speaker":"Michael Linley","startTime":330.64,"endTime":334.22,"body":"- is looking at the forces at play, and"},{"speaker":"Michael Linley","startTime":334.24,"endTime":338.38,"body":"quite often, people in industry are"},{"speaker":"Michael Linley","startTime":334.24,"endTime":338.38,"body":"quite familiar with PESTEL analysis."},{"speaker":"Michael Linley","startTime":338.38,"endTime":342.61,"body":"So that's political, economic, social,"},{"speaker":"Michael Linley","startTime":338.38,"endTime":342.61,"body":"technological, legal, and environmental"},{"speaker":"Michael Linley","startTime":343.39,"endTime":347.83,"body":"analysis of what are the trends"},{"speaker":"Michael Linley","startTime":343.39,"endTime":347.83,"body":"and the long-term forces at play."},{"speaker":"Michael Linley","startTime":348.19,"endTime":349.96,"body":"And people are quite familiar with those."},{"speaker":"Michael Linley","startTime":350.32,"endTime":353.83,"body":"But I guess what scenario planning does"},{"speaker":"Michael Linley","startTime":350.32,"endTime":353.83,"body":"is take those and then says, what are the"},{"speaker":"Michael Linley","startTime":353.83,"endTime":356.17,"body":"consequences of this as these play out?"},{"speaker":"Michael Linley","startTime":357.005,"endTime":361.265,"body":"One of the remarkable things I've found"},{"speaker":"Michael Linley","startTime":357.005,"endTime":361.265,"body":"working with clients is that if you"},{"speaker":"Michael Linley","startTime":361.265,"endTime":364.955,"body":"give them an exercise that says, look,"},{"speaker":"Michael Linley","startTime":361.265,"endTime":364.955,"body":"go back 15 years and under each of"},{"speaker":"Michael Linley","startTime":364.955,"endTime":368.795,"body":"the PESTEL categories, what has been"},{"speaker":"Michael Linley","startTime":364.955,"endTime":368.795,"body":"the big shifts over the last 15 years?"},{"speaker":"Michael Linley","startTime":369.465,"endTime":373.865,"body":"I've given this to clients all over"},{"speaker":"Michael Linley","startTime":369.465,"endTime":373.865,"body":"the world and every time we do it,"},{"speaker":"Michael Linley","startTime":373.865,"endTime":376.935,"body":"you step back, you know, putting them"},{"speaker":"Michael Linley","startTime":373.865,"endTime":376.935,"body":"on a board, putting them on the wall,"},{"speaker":"Michael Linley","startTime":377.315,"endTime":381.635,"body":"everyone steps back, and it's remarkable"},{"speaker":"Michael Linley","startTime":377.315,"endTime":381.635,"body":"how many of them are not a surprise."},{"speaker":"Michael Linley","startTime":382.15,"endTime":386.14,"body":"That the world actually shifts in,"},{"speaker":"Michael Linley","startTime":382.15,"endTime":386.14,"body":"not predictable ways, but at least"},{"speaker":"Michael Linley","startTime":386.14,"endTime":388.63,"body":"we could have seen them coming had"},{"speaker":"Michael Linley","startTime":386.14,"endTime":388.63,"body":"we been looking more carefully."},{"speaker":"Michael Linley","startTime":389.59,"endTime":394.45,"body":"And so, an example is working with a"},{"speaker":"Michael Linley","startTime":389.59,"endTime":394.45,"body":"bank, one of the things that we see is"},{"speaker":"Michael Linley","startTime":394.79,"endTime":396.1,"body":"what we talk about as the gig economy."},{"speaker":"Michael Linley","startTime":396.43,"endTime":400.15,"body":"So we're seeing a lot more people"},{"speaker":"Michael Linley","startTime":396.43,"endTime":400.15,"body":"having to work part-time or"},{"speaker":"Michael Linley","startTime":400.3,"endTime":405.1,"body":"casualisation of roles, we saw zero"},{"speaker":"Michael Linley","startTime":400.3,"endTime":405.1,"body":"contract hours, we're seeing contract"},{"speaker":"Michael Linley","startTime":405.1,"endTime":406.72,"body":"work, freelancing, all on the rise."},{"speaker":"Michael Linley","startTime":407.35,"endTime":413.025,"body":"Now for a bank, if I'm lending against a"},{"speaker":"Michael Linley","startTime":407.35,"endTime":413.025,"body":"rising housing market where mortgages are"},{"speaker":"Michael Linley","startTime":413.045,"endTime":418.415,"body":"bigger, credit interest is low, so people"},{"speaker":"Michael Linley","startTime":413.045,"endTime":418.415,"body":"are taking large amounts of debt on board,"},{"speaker":"Michael Linley","startTime":419.015,"endTime":423.905,"body":"but we've also got much more uncertainty"},{"speaker":"Michael Linley","startTime":419.015,"endTime":423.905,"body":"in employment structures, that's"},{"speaker":"Michael Linley","startTime":424.175,"endTime":425.555,"body":"territory we haven't been in before."},{"speaker":"Michael Linley","startTime":425.825,"endTime":430.835,"body":"So the question is, credit models and the"},{"speaker":"Michael Linley","startTime":425.825,"endTime":430.835,"body":"risk models for bank lending on mortgages"},{"speaker":"Michael Linley","startTime":431.075,"endTime":434.595,"body":"is really built around have you been in"},{"speaker":"Michael Linley","startTime":431.075,"endTime":434.595,"body":"your job multiple years, is it a large"},{"speaker":"Michael Linley","startTime":434.595,"endTime":436.355,"body":"organisation, is it nice and stable?"},{"speaker":"Michael Linley","startTime":436.745,"endTime":438.575,"body":"We're happy to lend to you."},{"speaker":"Michael Linley","startTime":438.575,"endTime":442.515,"body":"Where you're a risk, we either price you"},{"speaker":"Michael Linley","startTime":438.575,"endTime":442.515,"body":"out or we push you off to someone else."},{"speaker":"Michael Linley","startTime":442.895,"endTime":445.885,"body":"But if that's a fundamental"},{"speaker":"Michael Linley","startTime":442.895,"endTime":445.885,"body":"shift in society, we need to"},{"speaker":"Michael Linley","startTime":445.885,"endTime":447.085,"body":"get better at pricing risk."},{"speaker":"Michael Linley","startTime":447.625,"endTime":451.045,"body":"We need to get better at pricing"},{"speaker":"Michael Linley","startTime":447.625,"endTime":451.045,"body":"mortgage risk and understanding"},{"speaker":"Michael Linley","startTime":451.045,"endTime":455.295,"body":"how to do that, and then helping"},{"speaker":"Michael Linley","startTime":451.045,"endTime":455.295,"body":"people manage their contract work."},{"speaker":"Michael Linley","startTime":455.835,"endTime":460.695,"body":"So then emerging scenario for a bank"},{"speaker":"Michael Linley","startTime":455.835,"endTime":460.695,"body":"around a large pool of their asset"},{"speaker":"Michael Linley","startTime":460.695,"endTime":466.0,"body":"portfolio, around mortgage lending, is"},{"speaker":"Michael Linley","startTime":460.695,"endTime":466.0,"body":"identifying a long-term trend in society,"},{"speaker":"Michael Linley","startTime":466.51,"endTime":470.53,"body":"and then recognising what can we actually"},{"speaker":"Michael Linley","startTime":466.51,"endTime":470.53,"body":"do about it today so that we're positioned"},{"speaker":"Michael Linley","startTime":470.62,"endTime":475.93,"body":"as this emerges, and inherent risk emerges"},{"speaker":"Michael Linley","startTime":470.62,"endTime":475.93,"body":"in the portfolio, we can actually plan"},{"speaker":"Michael Linley","startTime":475.93,"endTime":478.36,"body":"ahead and get smarter and compete for."},{"speaker":"Sam Robertson (Host)","startTime":478.68,"endTime":481.38,"body":"I wanted to pick"},{"speaker":"Sam Robertson (Host)","startTime":478.68,"endTime":481.38,"body":"up on something you mentioned then around"},{"speaker":"Sam Robertson (Host)","startTime":481.65,"endTime":485.1,"body":"the fact that people could have seen"},{"speaker":"Sam Robertson (Host)","startTime":481.65,"endTime":485.1,"body":"what was coming 15 years ago if they"},{"speaker":"Sam Robertson (Host)","startTime":485.1,"endTime":486.45,"body":"had have been looking more carefully."},{"speaker":"Sam Robertson (Host)","startTime":486.99,"endTime":490.89,"body":"And I find that quite interesting because"},{"speaker":"Sam Robertson (Host)","startTime":486.99,"endTime":490.89,"body":"we've already spoken on the show this"},{"speaker":"Sam Robertson (Host)","startTime":490.89,"endTime":496.965,"body":"season about the notion of people not"},{"speaker":"Sam Robertson (Host)","startTime":490.89,"endTime":496.965,"body":"having time in their jobs to explore"},{"speaker":"Sam Robertson (Host)","startTime":497.008,"endTime":500.158,"body":"new ideas, or even think for that"},{"speaker":"Sam Robertson (Host)","startTime":497.008,"endTime":500.158,"body":"matter, and contemplate and reflect."},{"speaker":"Sam Robertson (Host)","startTime":500.638,"endTime":503.038,"body":"And I think that might be something"},{"speaker":"Sam Robertson (Host)","startTime":500.638,"endTime":503.038,"body":"to do with what you're saying now,"},{"speaker":"Sam Robertson (Host)","startTime":503.068,"endTime":506.158,"body":"particularly in sport, but no doubt"},{"speaker":"Sam Robertson (Host)","startTime":503.068,"endTime":506.158,"body":"it's not unique to sport whatsoever."},{"speaker":"Sam Robertson (Host)","startTime":506.658,"endTime":511.408,"body":"In order for these scenario exercises"},{"speaker":"Sam Robertson (Host)","startTime":506.658,"endTime":511.408,"body":"to work so well, it also strikes"},{"speaker":"Sam Robertson (Host)","startTime":511.408,"endTime":514.378,"body":"me that it's going to require"},{"speaker":"Sam Robertson (Host)","startTime":511.408,"endTime":514.378,"body":"multiple stakeholders involved."},{"speaker":"Sam Robertson (Host)","startTime":514.438,"endTime":519.358,"body":"And again, if people are involved in roles"},{"speaker":"Sam Robertson (Host)","startTime":514.438,"endTime":519.358,"body":"that don't allow that contemplation or"},{"speaker":"Sam Robertson (Host)","startTime":519.358,"endTime":522.893,"body":"that reflection, then they need to work"},{"speaker":"Sam Robertson (Host)","startTime":519.358,"endTime":522.893,"body":"with people that do have that time, or"},{"speaker":"Sam Robertson (Host)","startTime":522.923,"endTime":525.803,"body":"maybe that's external people, I'm not"},{"speaker":"Sam Robertson (Host)","startTime":522.923,"endTime":525.803,"body":"sure, but have you got a comment on the"},{"speaker":"Sam Robertson (Host)","startTime":525.803,"endTime":528.863,"body":"types of personalities, and maybe not"},{"speaker":"Sam Robertson (Host)","startTime":525.803,"endTime":528.863,"body":"just the types of roles, but the types of"},{"speaker":"Sam Robertson (Host)","startTime":528.863,"endTime":532.523,"body":"characteristics of people that you need"},{"speaker":"Sam Robertson (Host)","startTime":528.863,"endTime":532.523,"body":"to involve in these scenarios exercises?"},{"speaker":"Michael Linley","startTime":532.903,"endTime":533.503,"body":"Absolutely."},{"speaker":"Michael Linley","startTime":533.503,"endTime":538.158,"body":"You're right, that quite often we"},{"speaker":"Michael Linley","startTime":533.503,"endTime":538.158,"body":"don't carve off the time for it."},{"speaker":"Michael Linley","startTime":539.028,"endTime":542.538,"body":"When you have planning days, whether"},{"speaker":"Michael Linley","startTime":539.028,"endTime":542.538,"body":"it's a board level or an executive"},{"speaker":"Michael Linley","startTime":542.538,"endTime":546.528,"body":"level planning day, much of the work"},{"speaker":"Michael Linley","startTime":542.538,"endTime":546.528,"body":"is done before you even get there."},{"speaker":"Michael Linley","startTime":546.888,"endTime":551.418,"body":"Often it's a rubber stamp of how are"},{"speaker":"Michael Linley","startTime":546.888,"endTime":551.418,"body":"we going to grow new territories or new"},{"speaker":"Michael Linley","startTime":551.418,"endTime":556.548,"body":"markets based on what we know already in"},{"speaker":"Michael Linley","startTime":551.418,"endTime":556.548,"body":"the past, rather than really critically"},{"speaker":"Michael Linley","startTime":556.548,"endTime":559.458,"body":"looking forward, because it's hard"},{"speaker":"Michael Linley","startTime":556.548,"endTime":559.458,"body":"to accept that what we've done in the"},{"speaker":"Michael Linley","startTime":559.458,"endTime":564.618,"body":"past might not work and whether that's"},{"speaker":"Michael Linley","startTime":559.458,"endTime":564.618,"body":"a reflection of our own leadership."},{"speaker":"Michael Linley","startTime":565.248,"endTime":568.428,"body":"So the first thing you need in"},{"speaker":"Michael Linley","startTime":565.248,"endTime":568.428,"body":"terms of people you involve in this,"},{"speaker":"Michael Linley","startTime":568.478,"endTime":571.898,"body":"firstly you need a broad range of"},{"speaker":"Michael Linley","startTime":568.478,"endTime":571.898,"body":"people to bring diverse perspectives"},{"speaker":"Michael Linley","startTime":572.318,"endTime":573.518,"body":"and knowledge into the room."},{"speaker":"Michael Linley","startTime":573.908,"endTime":577.058,"body":"The second one is you critically"},{"speaker":"Michael Linley","startTime":573.908,"endTime":577.058,"body":"need people with a very open mindset"},{"speaker":"Michael Linley","startTime":577.448,"endTime":581.198,"body":"so that they're okay to challenge"},{"speaker":"Michael Linley","startTime":577.448,"endTime":581.198,"body":"their own territories, their own"},{"speaker":"Michael Linley","startTime":581.198,"endTime":586.133,"body":"expertise, and say this may not be even"},{"speaker":"Michael Linley","startTime":581.198,"endTime":586.133,"body":"relevant  five, ten years from now."},{"speaker":"Michael Linley","startTime":586.373,"endTime":589.193,"body":"If my skillset isn't relevant or"},{"speaker":"Michael Linley","startTime":586.373,"endTime":589.193,"body":"the area that I'm working in isn't"},{"speaker":"Michael Linley","startTime":589.193,"endTime":591.353,"body":"relevant, I'm okay with that."},{"speaker":"Michael Linley","startTime":591.473,"endTime":593.513,"body":"We need to recognise we need to shift."},{"speaker":"Michael Linley","startTime":593.513,"endTime":599.033,"body":"So there's a real sort of trust in"},{"speaker":"Michael Linley","startTime":593.513,"endTime":599.033,"body":"the process, that it's okay to say"},{"speaker":"Michael Linley","startTime":599.183,"endTime":603.113,"body":"my area may not exist, but that's"},{"speaker":"Michael Linley","startTime":599.183,"endTime":603.113,"body":"okay because we're really trying"},{"speaker":"Michael Linley","startTime":603.113,"endTime":605.873,"body":"to work out how the organisation"},{"speaker":"Michael Linley","startTime":603.113,"endTime":605.873,"body":"is going to exist going forward."},{"speaker":"Michael Linley","startTime":606.653,"endTime":609.893,"body":"It's also very worthwhile bringing"},{"speaker":"Michael Linley","startTime":606.653,"endTime":609.893,"body":"in external parties, so suppliers"},{"speaker":"Michael Linley","startTime":609.893,"endTime":614.123,"body":"and other stakeholders, to say how"},{"speaker":"Michael Linley","startTime":609.893,"endTime":614.123,"body":"they're seeing their own environment"},{"speaker":"Michael Linley","startTime":614.133,"endTime":618.173,"body":"shifting as well, the pressures on them,"},{"speaker":"Michael Linley","startTime":614.133,"endTime":618.173,"body":"because we often get caught up in our"},{"speaker":"Michael Linley","startTime":618.173,"endTime":620.663,"body":"own bubble and we sing to the choir."},{"speaker":"Sam Robertson (Host)","startTime":621.013,"endTime":623.203,"body":"Yeah and again,"},{"speaker":"Sam Robertson (Host)","startTime":621.013,"endTime":623.203,"body":"I said it earlier, I don't think that's"},{"speaker":"Sam Robertson (Host)","startTime":623.203,"endTime":626.293,"body":"unique to sport and it's part of the"},{"speaker":"Sam Robertson (Host)","startTime":623.203,"endTime":626.293,"body":"human experience and the workforce"},{"speaker":"Sam Robertson (Host)","startTime":626.293,"endTime":627.703,"body":"in so many industries, I think."},{"speaker":"Michael Linley","startTime":628.363,"endTime":632.088,"body":"I think it's"},{"speaker":"Michael Linley","startTime":628.363,"endTime":632.088,"body":"even more likely in sport, only"},{"speaker":"Michael Linley","startTime":632.088,"endTime":633.288,"body":"because we're so passionate."},{"speaker":"Michael Linley","startTime":633.288,"endTime":638.298,"body":"People go into sport, either played it"},{"speaker":"Michael Linley","startTime":633.288,"endTime":638.298,"body":"or love it, irrationally so, and we love"},{"speaker":"Michael Linley","startTime":638.298,"endTime":640.548,"body":"sport because of that passion in sport."},{"speaker":"Michael Linley","startTime":641.298,"endTime":644.628,"body":"Fewer people are possibly passionate"},{"speaker":"Michael Linley","startTime":641.298,"endTime":644.628,"body":"about, I really couldn't mention"},{"speaker":"Michael Linley","startTime":644.628,"endTime":647.718,"body":"a category because no matter which"},{"speaker":"Michael Linley","startTime":644.628,"endTime":647.718,"body":"one I mention I'll be disparaging to"},{"speaker":"Michael Linley","startTime":647.718,"endTime":651.468,"body":"someone's life work and passion, but"},{"speaker":"Michael Linley","startTime":647.718,"endTime":651.468,"body":"whether it's logistics or whether"},{"speaker":"Michael Linley","startTime":651.468,"endTime":655.958,"body":"it's paper supplies, as my daughter"},{"speaker":"Michael Linley","startTime":651.468,"endTime":655.958,"body":"might reference from The Office."},{"speaker":"Michael Linley","startTime":656.268,"endTime":661.148,"body":"Sport, it lends itself to passion and"},{"speaker":"Michael Linley","startTime":656.268,"endTime":661.148,"body":"layers of tradition and heritage that we"},{"speaker":"Michael Linley","startTime":661.148,"endTime":667.328,"body":"inherit and therefore, perhaps even less"},{"speaker":"Michael Linley","startTime":661.148,"endTime":667.328,"body":"likely to critically assess where we're"},{"speaker":"Michael Linley","startTime":667.328,"endTime":672.068,"body":"at or want to think about the challenge"},{"speaker":"Michael Linley","startTime":667.328,"endTime":672.068,"body":"that it might face, and that it may not"},{"speaker":"Michael Linley","startTime":672.068,"endTime":673.738,"body":"be in the same shape 15 years from now."},{"speaker":"Sam Robertson (Host)","startTime":674.018,"endTime":675.298,"body":"Yeah,"},{"speaker":"Sam Robertson (Host)","startTime":674.018,"endTime":675.298,"body":"that's a very good point."},{"speaker":"Sam Robertson (Host)","startTime":675.298,"endTime":677.878,"body":"And that is, again, maybe a"},{"speaker":"Sam Robertson (Host)","startTime":675.298,"endTime":677.878,"body":"differentiating factor for"},{"speaker":"Sam Robertson (Host)","startTime":677.878,"endTime":679.408,"body":"sport to many industries."},{"speaker":"Michael Linley","startTime":679.948,"endTime":683.518,"body":"Certainly from the"},{"speaker":"Michael Linley","startTime":679.948,"endTime":683.518,"body":"sports I've worked with, that is one of"},{"speaker":"Michael Linley","startTime":683.518,"endTime":685.128,"body":"the real challenges, is that passion."},{"speaker":"Michael Linley","startTime":685.768,"endTime":689.128,"body":"Often also, for the smaller sports,"},{"speaker":"Michael Linley","startTime":685.768,"endTime":689.128,"body":"as soon as you fall off the top"},{"speaker":"Michael Linley","startTime":689.128,"endTime":691.108,"body":"tier, is the resourcing available."},{"speaker":"Michael Linley","startTime":691.583,"endTime":694.973,"body":"Large corporates, you can put together"},{"speaker":"Michael Linley","startTime":691.583,"endTime":694.973,"body":"a team of 15, 20 people and say,"},{"speaker":"Michael Linley","startTime":694.973,"endTime":697.623,"body":"right, we're going to carve off a"},{"speaker":"Michael Linley","startTime":694.973,"endTime":697.623,"body":"working group for a month and we're"},{"speaker":"Michael Linley","startTime":697.623,"endTime":701.293,"body":"going to do this and work on that"},{"speaker":"Michael Linley","startTime":697.623,"endTime":701.293,"body":"and pull together the time resource."},{"speaker":"Michael Linley","startTime":701.353,"endTime":705.493,"body":"And if it required, as soon as you get"},{"speaker":"Michael Linley","startTime":701.353,"endTime":705.493,"body":"down to smaller sports, the availability"},{"speaker":"Michael Linley","startTime":705.493,"endTime":708.708,"body":"of resources and people is very light on."},{"speaker":"Sam Robertson (Host)","startTime":708.948,"endTime":711.938,"body":"It requires people"},{"speaker":"Sam Robertson (Host)","startTime":708.948,"endTime":711.938,"body":"obviously, but given its relatively"},{"speaker":"Sam Robertson (Host)","startTime":711.938,"endTime":715.778,"body":"low level of investment and resourcing"},{"speaker":"Sam Robertson (Host)","startTime":711.938,"endTime":715.778,"body":"compared to some things that organisations"},{"speaker":"Sam Robertson (Host)","startTime":715.778,"endTime":719.198,"body":"in sport chase, does that make it almost"},{"speaker":"Sam Robertson (Host)","startTime":715.778,"endTime":719.198,"body":"even more important for smaller and"},{"speaker":"Sam Robertson (Host)","startTime":719.258,"endTime":721.508,"body":"emerging sports to actually take that up?"},{"speaker":"Michael Linley","startTime":721.978,"endTime":725.638,"body":"It does because they've"},{"speaker":"Michael Linley","startTime":721.978,"endTime":725.638,"body":"got less capacity to shift later."},{"speaker":"Michael Linley","startTime":725.818,"endTime":729.708,"body":"I mean, the usual thing we see,"},{"speaker":"Michael Linley","startTime":725.818,"endTime":729.708,"body":"whether it's in banks or large"},{"speaker":"Michael Linley","startTime":729.738,"endTime":732.408,"body":"corporates, is you can always"},{"speaker":"Michael Linley","startTime":729.738,"endTime":732.408,"body":"sort buy your way out of trouble."},{"speaker":"Michael Linley","startTime":733.458,"endTime":736.278,"body":"You see Google and Apple acquiring"},{"speaker":"Michael Linley","startTime":733.458,"endTime":736.278,"body":"other companies that come up with"},{"speaker":"Michael Linley","startTime":736.728,"endTime":739.218,"body":"clever startup ideas that they didn't"},{"speaker":"Michael Linley","startTime":736.728,"endTime":739.218,"body":"think of and say, well that looks"},{"speaker":"Michael Linley","startTime":739.218,"endTime":740.628,"body":"quite good, we'll just buy the company."},{"speaker":"Michael Linley","startTime":741.348,"endTime":744.528,"body":"The smaller you are, you can't"},{"speaker":"Michael Linley","startTime":741.348,"endTime":744.528,"body":"afford to make too many mistakes."},{"speaker":"Michael Linley","startTime":744.528,"endTime":747.288,"body":"You can't afford to get it too"},{"speaker":"Michael Linley","startTime":744.528,"endTime":747.288,"body":"badly wrong, because there's"},{"speaker":"Michael Linley","startTime":747.288,"endTime":748.728,"body":"less headroom for recovery."},{"speaker":"Michael Linley","startTime":749.208,"endTime":752.028,"body":"So they need to have a very"},{"speaker":"Michael Linley","startTime":749.208,"endTime":752.028,"body":"good sense of what's emerging."},{"speaker":"Michael Linley","startTime":752.328,"endTime":755.268,"body":"And for them, quite a lot of the"},{"speaker":"Michael Linley","startTime":752.328,"endTime":755.268,"body":"resourcing comes from the network."},{"speaker":"Michael Linley","startTime":755.598,"endTime":760.428,"body":"So working with suppliers and media"},{"speaker":"Michael Linley","startTime":755.598,"endTime":760.428,"body":"partners and other stakeholders to"},{"speaker":"Michael Linley","startTime":760.428,"endTime":764.348,"body":"try and bring that broad breadth"},{"speaker":"Michael Linley","startTime":760.428,"endTime":764.348,"body":"and resourcing into this process."},{"speaker":"Michael Linley","startTime":764.588,"endTime":768.128,"body":"And it doesn't need to be onerous,"},{"speaker":"Michael Linley","startTime":764.588,"endTime":768.128,"body":"but it does need to be rigorous."},{"speaker":"Michael Linley","startTime":768.668,"endTime":771.518,"body":"Perhaps that's a good"},{"speaker":"Michael Linley","startTime":768.668,"endTime":771.518,"body":"distinction between the two."},{"speaker":"Sam Robertson (Host)","startTime":772.078,"endTime":774.598,"body":"I just want"},{"speaker":"Sam Robertson (Host)","startTime":772.078,"endTime":774.598,"body":"to shift focus a little bit onto"},{"speaker":"Sam Robertson (Host)","startTime":774.808,"endTime":779.038,"body":"sport itself and some of the external"},{"speaker":"Sam Robertson (Host)","startTime":774.808,"endTime":779.038,"body":"forces that are undoubtedly going"},{"speaker":"Sam Robertson (Host)","startTime":779.038,"endTime":781.258,"body":"to be shaping sport in the future."},{"speaker":"Sam Robertson (Host)","startTime":781.558,"endTime":784.858,"body":"You speak to people working in and around"},{"speaker":"Sam Robertson (Host)","startTime":781.558,"endTime":784.858,"body":"sport and there's some things that are"},{"speaker":"Sam Robertson (Host)","startTime":784.858,"endTime":788.188,"body":"very easy to predict in the short and"},{"speaker":"Sam Robertson (Host)","startTime":784.858,"endTime":788.188,"body":"maybe even the longer term future, for"},{"speaker":"Sam Robertson (Host)","startTime":788.188,"endTime":791.578,"body":"example, like the types of technology"},{"speaker":"Sam Robertson (Host)","startTime":788.188,"endTime":791.578,"body":"we might be using, but those external"},{"speaker":"Sam Robertson (Host)","startTime":791.578,"endTime":793.438,"body":"forces are another matter altogether."},{"speaker":"Sam Robertson (Host)","startTime":793.438,"endTime":796.458,"body":"And you mentioned earlier on some"},{"speaker":"Sam Robertson (Host)","startTime":793.438,"endTime":796.458,"body":"of the things that have happened in"},{"speaker":"Sam Robertson (Host)","startTime":796.458,"endTime":800.298,"body":"2020 and how they probably weren't"},{"speaker":"Sam Robertson (Host)","startTime":796.458,"endTime":800.298,"body":"foreshadowed or they weren't foreshadowed"},{"speaker":"Sam Robertson (Host)","startTime":800.298,"endTime":803.568,"body":"well, and they certainly weren't"},{"speaker":"Sam Robertson (Host)","startTime":800.298,"endTime":803.568,"body":"planned for particularly well either."},{"speaker":"Sam Robertson (Host)","startTime":803.978,"endTime":807.578,"body":"Even prior to that, there was obviously"},{"speaker":"Sam Robertson (Host)","startTime":803.978,"endTime":807.578,"body":"a growing recognition of the impact of"},{"speaker":"Sam Robertson (Host)","startTime":807.578,"endTime":811.298,"body":"global warming, for example, and climate"},{"speaker":"Sam Robertson (Host)","startTime":807.578,"endTime":811.298,"body":"change from sporting organisations and"},{"speaker":"Sam Robertson (Host)","startTime":811.298,"endTime":812.948,"body":"sustainable habits and things like this."},{"speaker":"Sam Robertson (Host)","startTime":813.638,"endTime":817.238,"body":"Do you have a view from your work"},{"speaker":"Sam Robertson (Host)","startTime":813.638,"endTime":817.238,"body":"and your experience on which external"},{"speaker":"Sam Robertson (Host)","startTime":817.238,"endTime":821.048,"body":"forces are going to most impact sport"},{"speaker":"Sam Robertson (Host)","startTime":817.238,"endTime":821.048,"body":"over the next couple of decades?"},{"speaker":"Sam Robertson (Host)","startTime":821.048,"endTime":823.028,"body":"In addition to, of course, the"},{"speaker":"Sam Robertson (Host)","startTime":821.048,"endTime":823.028,"body":"things we've already mentioned."},{"speaker":"Michael Linley","startTime":823.283,"endTime":825.983,"body":"Yeah, there are obviously"},{"speaker":"Michael Linley","startTime":823.283,"endTime":825.983,"body":"some critical forces already at play."},{"speaker":"Michael Linley","startTime":826.185,"endTime":830.955,"body":"A really good example of where we can"},{"speaker":"Michael Linley","startTime":826.185,"endTime":830.955,"body":"look at the current state and we're not"},{"speaker":"Michael Linley","startTime":830.955,"endTime":833.385,"body":"trying to predict the future because"},{"speaker":"Michael Linley","startTime":830.955,"endTime":833.385,"body":"some of the factors are already known,"},{"speaker":"Michael Linley","startTime":833.385,"endTime":837.855,"body":"so things like, the next generation of"},{"speaker":"Michael Linley","startTime":833.385,"endTime":837.855,"body":"elite sport athletes have been born either"},{"speaker":"Michael Linley","startTime":837.855,"endTime":839.805,"body":"today or in the last two, three years."},{"speaker":"Michael Linley","startTime":840.525,"endTime":844.305,"body":"20 years from now, they'll be in"},{"speaker":"Michael Linley","startTime":840.525,"endTime":844.305,"body":"their 20 to 25 year-old range."},{"speaker":"Michael Linley","startTime":844.785,"endTime":849.345,"body":"So if we look at the world they're being"},{"speaker":"Michael Linley","startTime":844.785,"endTime":849.345,"body":"born into, and the influences that are"},{"speaker":"Michael Linley","startTime":849.345,"endTime":853.545,"body":"happening on them in their youth, we"},{"speaker":"Michael Linley","startTime":849.345,"endTime":853.545,"body":"have a much better idea of how they"},{"speaker":"Michael Linley","startTime":853.545,"endTime":855.075,"body":"might emerge in an elite sport world."},{"speaker":"Michael Linley","startTime":855.825,"endTime":860.835,"body":"I guess two of the structural shifts that"},{"speaker":"Michael Linley","startTime":855.825,"endTime":860.835,"body":"are happening now is, one, we're seeing"},{"speaker":"Michael Linley","startTime":860.835,"endTime":863.775,"body":"lower birth rates, particularly in the"},{"speaker":"Michael Linley","startTime":860.835,"endTime":863.775,"body":"Western market, so aging population."},{"speaker":"Michael Linley","startTime":864.405,"endTime":868.37,"body":"So the idea that there's going to"},{"speaker":"Michael Linley","startTime":864.405,"endTime":868.37,"body":"be this infinitely growing either"},{"speaker":"Michael Linley","startTime":868.37,"endTime":872.96,"body":"fan base or participation base, 20"},{"speaker":"Michael Linley","startTime":868.37,"endTime":872.96,"body":"years from now, just isn't true."},{"speaker":"Michael Linley","startTime":873.56,"endTime":877.662,"body":"There's going to be more of a"},{"speaker":"Michael Linley","startTime":873.56,"endTime":877.662,"body":"fight over fewer people for youth"},{"speaker":"Michael Linley","startTime":877.662,"endTime":881.322,"body":"participation in sport - that's"},{"speaker":"Michael Linley","startTime":877.662,"endTime":881.322,"body":"without the structural decline that"},{"speaker":"Michael Linley","startTime":881.322,"endTime":885.372,"body":"we've already seen over the last 10,"},{"speaker":"Michael Linley","startTime":881.322,"endTime":885.372,"body":"15 years of participation in sport"},{"speaker":"Michael Linley","startTime":885.972,"endTime":887.982,"body":"amongst school-aged children already."},{"speaker":"Sam Robertson (Host)","startTime":888.302,"endTime":890.372,"body":"And"},{"speaker":"Sam Robertson (Host)","startTime":888.302,"endTime":890.372,"body":"consumers presumably, as well."},{"speaker":"Michael Linley","startTime":890.462,"endTime":893.437,"body":"And consumers, of course,"},{"speaker":"Michael Linley","startTime":890.462,"endTime":893.437,"body":"because one of the great drivers of"},{"speaker":"Michael Linley","startTime":893.627,"endTime":898.427,"body":"consumption of sport is 'I have played"},{"speaker":"Michael Linley","startTime":893.627,"endTime":898.427,"body":"it at whatever amateur level, backyard"},{"speaker":"Michael Linley","startTime":898.457,"endTime":903.227,"body":"through to some club grade level',"},{"speaker":"Michael Linley","startTime":898.457,"endTime":903.227,"body":"is your affection for and association"},{"speaker":"Michael Linley","startTime":903.227,"endTime":904.667,"body":"with that sport is bound into that."},{"speaker":"Michael Linley","startTime":905.147,"endTime":910.477,"body":"The fewer people playing structured"},{"speaker":"Michael Linley","startTime":905.147,"endTime":910.477,"body":"sport, the fewer bolted on, locked"},{"speaker":"Michael Linley","startTime":910.477,"endTime":911.657,"body":"in fans there are going to be."},{"speaker":"Michael Linley","startTime":911.937,"endTime":916.047,"body":"The less time you're then on media"},{"speaker":"Michael Linley","startTime":911.937,"endTime":916.047,"body":"and awareness, again, that falls down."},{"speaker":"Michael Linley","startTime":916.297,"endTime":919.457,"body":"So there's some structural shifts already"},{"speaker":"Michael Linley","startTime":916.297,"endTime":919.457,"body":"underway and it's not about predicting the"},{"speaker":"Michael Linley","startTime":919.477,"endTime":923.227,"body":"future, we can look at the cohort being"},{"speaker":"Michael Linley","startTime":919.477,"endTime":923.227,"body":"born today and saying what's the world"},{"speaker":"Michael Linley","startTime":923.227,"endTime":927.427,"body":"they're growing up in and make some good"},{"speaker":"Michael Linley","startTime":923.227,"endTime":927.427,"body":"assumptions about that going forward."},{"speaker":"Michael Linley","startTime":927.787,"endTime":931.357,"body":"Even things like the pandemic, whilst"},{"speaker":"Michael Linley","startTime":927.787,"endTime":931.357,"body":"it's been incredibly disruptive, we"},{"speaker":"Michael Linley","startTime":931.357,"endTime":936.182,"body":"shut down a global travel industry, a"},{"speaker":"Michael Linley","startTime":931.357,"endTime":936.182,"body":"scenario planning process would have"},{"speaker":"Michael Linley","startTime":936.182,"endTime":939.722,"body":"looked at that, not from a pandemic"},{"speaker":"Michael Linley","startTime":936.182,"endTime":939.722,"body":"perspective - although, I know that"},{"speaker":"Michael Linley","startTime":939.722,"endTime":944.132,"body":"Austrade identified a pandemic as one"},{"speaker":"Michael Linley","startTime":939.722,"endTime":944.132,"body":"of the risks to Australian trading seven"},{"speaker":"Michael Linley","startTime":944.132,"endTime":947.582,"body":"or eight years ago, so they've looked"},{"speaker":"Michael Linley","startTime":944.132,"endTime":947.582,"body":"forward, they headed on a sort of a"},{"speaker":"Michael Linley","startTime":947.672,"endTime":953.522,"body":"high impact, low plausibility scale,"},{"speaker":"Michael Linley","startTime":947.672,"endTime":953.522,"body":"or low likelihood scale - but if we'd"},{"speaker":"Michael Linley","startTime":953.522,"endTime":957.392,"body":"looked at disruption of travel from a"},{"speaker":"Michael Linley","startTime":953.522,"endTime":957.392,"body":"global warming perspective and saying,"},{"speaker":"Michael Linley","startTime":957.942,"endTime":960.972,"body":"there's a movement already on saying"},{"speaker":"Michael Linley","startTime":957.942,"endTime":960.972,"body":"let's not fly, let's only take trains."},{"speaker":"Michael Linley","startTime":960.972,"endTime":965.112,"body":"Now that tends to be European-based,"},{"speaker":"Michael Linley","startTime":960.972,"endTime":965.112,"body":"Eurocentric, because they have a great"},{"speaker":"Michael Linley","startTime":965.112,"endTime":967.242,"body":"train network and less requirement to fly."},{"speaker":"Michael Linley","startTime":967.602,"endTime":969.852,"body":"Australia's a little bit"},{"speaker":"Michael Linley","startTime":967.602,"endTime":969.852,"body":"more isolated than that."},{"speaker":"Michael Linley","startTime":970.392,"endTime":972.972,"body":"You tend to have to get on a plane to"},{"speaker":"Michael Linley","startTime":970.392,"endTime":972.972,"body":"go anywhere, even within the country."},{"speaker":"Michael Linley","startTime":974.082,"endTime":978.252,"body":"But if we'd taken that idea of saying,"},{"speaker":"Michael Linley","startTime":974.082,"endTime":978.252,"body":"okay, so if there's a restriction on"},{"speaker":"Michael Linley","startTime":978.252,"endTime":981.972,"body":"travel, not from the pandemic perspective,"},{"speaker":"Michael Linley","startTime":978.252,"endTime":981.972,"body":"but from an environmental perspective"},{"speaker":"Michael Linley","startTime":981.972,"endTime":985.877,"body":"and global warming impact perspective,"},{"speaker":"Michael Linley","startTime":981.972,"endTime":985.877,"body":"we would have said, plausibly, well how"},{"speaker":"Michael Linley","startTime":985.877,"endTime":988.157,"body":"do we cope in a low travel environment?"},{"speaker":"Michael Linley","startTime":988.367,"endTime":990.557,"body":"How do we reshape our sport"},{"speaker":"Michael Linley","startTime":988.367,"endTime":990.557,"body":"to be able to cope with that?"},{"speaker":"Michael Linley","startTime":991.277,"endTime":994.017,"body":"Now we just take that same outcome"},{"speaker":"Michael Linley","startTime":991.277,"endTime":994.017,"body":"and apply it under a pandemic."},{"speaker":"Michael Linley","startTime":994.157,"endTime":997.517,"body":"The cause of it we might've"},{"speaker":"Michael Linley","startTime":994.157,"endTime":997.517,"body":"got wrong, but the planning of"},{"speaker":"Michael Linley","startTime":997.517,"endTime":999.707,"body":"the scenario still plays out."},{"speaker":"Michael Linley","startTime":1000.157,"endTime":1003.007,"body":"So that's where scenarios can be"},{"speaker":"Michael Linley","startTime":1000.157,"endTime":1003.007,"body":"incredibly useful, because we might"},{"speaker":"Michael Linley","startTime":1003.007,"endTime":1007.477,"body":"not pick exactly the reason why,"},{"speaker":"Michael Linley","startTime":1003.007,"endTime":1007.477,"body":"but we have planned our response"},{"speaker":"Michael Linley","startTime":1007.477,"endTime":1009.907,"body":"to the same outcome emerging."},{"speaker":"Michael Linley","startTime":1010.567,"endTime":1015.612,"body":"So, lower rates of participation"},{"speaker":"Michael Linley","startTime":1010.567,"endTime":1015.612,"body":"in sport is going to continue in"},{"speaker":"Michael Linley","startTime":1015.612,"endTime":1019.262,"body":"terms of structured sport, because"},{"speaker":"Michael Linley","startTime":1015.612,"endTime":1019.262,"body":"we see the casualisation, pay"},{"speaker":"Michael Linley","startTime":1019.262,"endTime":1020.892,"body":"to play has continued to rise."},{"speaker":"Michael Linley","startTime":1021.402,"endTime":1024.672,"body":"A generational shift will happen in the"},{"speaker":"Michael Linley","startTime":1021.402,"endTime":1024.672,"body":"next 20 years is unlikely given the fact"},{"speaker":"Michael Linley","startTime":1024.672,"endTime":1028.752,"body":"that we've continued to try to shift that"},{"speaker":"Michael Linley","startTime":1024.672,"endTime":1028.752,"body":"dial back up again and it hasn't happened."},{"speaker":"Michael Linley","startTime":1029.022,"endTime":1030.672,"body":"We've got lower birth rates,"},{"speaker":"Michael Linley","startTime":1029.022,"endTime":1030.672,"body":"we're going to have a smaller"},{"speaker":"Michael Linley","startTime":1030.672,"endTime":1032.352,"body":"population and an aging population."},{"speaker":"Michael Linley","startTime":1033.187,"endTime":1037.477,"body":"So the idea that we're going to grow"},{"speaker":"Michael Linley","startTime":1033.187,"endTime":1037.477,"body":"large population basis whilst we're going"},{"speaker":"Michael Linley","startTime":1037.477,"endTime":1042.097,"body":"to have fragmentation of sports across"},{"speaker":"Michael Linley","startTime":1037.477,"endTime":1042.097,"body":"a whole series of different sports in"},{"speaker":"Michael Linley","startTime":1042.097,"endTime":1045.157,"body":"the population range, we're going to"},{"speaker":"Michael Linley","startTime":1042.097,"endTime":1045.157,"body":"have an incredibly tough fight for both"},{"speaker":"Michael Linley","startTime":1045.157,"endTime":1049.597,"body":"participation and consumption of sport"},{"speaker":"Michael Linley","startTime":1045.157,"endTime":1049.597,"body":"going forward amongst an aging population."},{"speaker":"Sam Robertson (Host)","startTime":1050.062,"endTime":1052.432,"body":"Yeah and you"},{"speaker":"Sam Robertson (Host)","startTime":1050.062,"endTime":1052.432,"body":"talked a little bit earlier about"},{"speaker":"Sam Robertson (Host)","startTime":1052.432,"endTime":1055.772,"body":"the smaller organisations or the"},{"speaker":"Sam Robertson (Host)","startTime":1052.432,"endTime":1055.772,"body":"smallest sports having to be a little"},{"speaker":"Sam Robertson (Host)","startTime":1055.772,"endTime":1059.042,"body":"bit more resourceful and maybe even"},{"speaker":"Sam Robertson (Host)","startTime":1055.772,"endTime":1059.042,"body":"innovative to make sure they do compete."},{"speaker":"Sam Robertson (Host)","startTime":1059.732,"endTime":1062.392,"body":"But I think that also relates"},{"speaker":"Sam Robertson (Host)","startTime":1059.732,"endTime":1062.392,"body":"to revenue, doesn't it?"},{"speaker":"Sam Robertson (Host)","startTime":1062.528,"endTime":1066.218,"body":"The viability of many sports, in fact most"},{"speaker":"Sam Robertson (Host)","startTime":1062.528,"endTime":1066.218,"body":"sports, is well and truly tied to revenue."},{"speaker":"Sam Robertson (Host)","startTime":1066.268,"endTime":1068.638,"body":"Obviously traditionally that's come"},{"speaker":"Sam Robertson (Host)","startTime":1066.268,"endTime":1068.638,"body":"from some of the things you mentioned"},{"speaker":"Sam Robertson (Host)","startTime":1068.638,"endTime":1072.448,"body":"then, not only things relating to"},{"speaker":"Sam Robertson (Host)","startTime":1068.638,"endTime":1072.448,"body":"fans like media broadcasts, ticket"},{"speaker":"Sam Robertson (Host)","startTime":1072.448,"endTime":1076.243,"body":"sales to matches, merchandise,"},{"speaker":"Sam Robertson (Host)","startTime":1072.448,"endTime":1076.243,"body":"partnerships, sponsorships as well."},{"speaker":"Sam Robertson (Host)","startTime":1076.903,"endTime":1079.663,"body":"But of course that's changing as well and"},{"speaker":"Sam Robertson (Host)","startTime":1076.903,"endTime":1079.663,"body":"it's going to need to change for some of"},{"speaker":"Sam Robertson (Host)","startTime":1079.663,"endTime":1080.953,"body":"the reasons that you just mentioned then."},{"speaker":"Sam Robertson (Host)","startTime":1081.493,"endTime":1084.883,"body":"We're seeing organisations now"},{"speaker":"Sam Robertson (Host)","startTime":1081.493,"endTime":1084.883,"body":"develop their own technology,"},{"speaker":"Sam Robertson (Host)","startTime":1084.973,"endTime":1088.603,"body":"invest into startups, even"},{"speaker":"Sam Robertson (Host)","startTime":1084.973,"endTime":1088.603,"body":"venture into esports, for example."},{"speaker":"Sam Robertson (Host)","startTime":1088.903,"endTime":1090.283,"body":"What do you see as next?"},{"speaker":"Sam Robertson (Host)","startTime":1090.283,"endTime":1093.263,"body":"So these are main areas you see as"},{"speaker":"Sam Robertson (Host)","startTime":1090.283,"endTime":1093.263,"body":"driving revenue for the sports industry"},{"speaker":"Sam Robertson (Host)","startTime":1093.263,"endTime":1095.713,"body":"or are there other things that you're"},{"speaker":"Sam Robertson (Host)","startTime":1093.263,"endTime":1095.713,"body":"seeing in your work now that are"},{"speaker":"Sam Robertson (Host)","startTime":1095.713,"endTime":1099.553,"body":"also going to help to, particularly"},{"speaker":"Sam Robertson (Host)","startTime":1095.713,"endTime":1099.553,"body":"these smaller sports, be more viable"},{"speaker":"Sam Robertson (Host)","startTime":1099.553,"endTime":1100.783,"body":"or at least sustain themselves?"},{"speaker":"Michael Linley","startTime":1101.043,"endTime":1104.653,"body":"The revenue pathway for"},{"speaker":"Michael Linley","startTime":1101.043,"endTime":1104.653,"body":"sports, and particularly the smaller"},{"speaker":"Michael Linley","startTime":1104.753,"endTime":1106.743,"body":"sports, is going to be tough to navigate."},{"speaker":"Michael Linley","startTime":1107.103,"endTime":1112.143,"body":"But what we've got is, potentially,"},{"speaker":"Michael Linley","startTime":1107.103,"endTime":1112.143,"body":"a more viable option for them."},{"speaker":"Michael Linley","startTime":1112.233,"endTime":1116.243,"body":"So if we step back and sort of look at"},{"speaker":"Michael Linley","startTime":1112.233,"endTime":1116.243,"body":"the larger media landscape, the overall"},{"speaker":"Michael Linley","startTime":1116.263,"endTime":1122.433,"body":"driver of media evaluations for sports"},{"speaker":"Michael Linley","startTime":1116.263,"endTime":1122.433,"body":"has really been reach, so eyeballs on it."},{"speaker":"Michael Linley","startTime":1123.243,"endTime":1129.093,"body":"If we switch to a world where effective"},{"speaker":"Michael Linley","startTime":1123.243,"endTime":1129.093,"body":"media buying is the preeminence or"},{"speaker":"Michael Linley","startTime":1129.103,"endTime":1134.733,"body":"currency, which is I'll pay more provided"},{"speaker":"Michael Linley","startTime":1129.103,"endTime":1134.733,"body":"my media message gets to the right person"},{"speaker":"Michael Linley","startTime":1134.733,"endTime":1139.863,"body":"at the right time, then we start to get"},{"speaker":"Michael Linley","startTime":1134.733,"endTime":1139.863,"body":"to a point where small sports can compete."},{"speaker":"Michael Linley","startTime":1140.308,"endTime":1144.748,"body":"So the things that might underpin a"},{"speaker":"Michael Linley","startTime":1140.308,"endTime":1144.748,"body":"world that looks like that are over"},{"speaker":"Michael Linley","startTime":1144.748,"endTime":1148.678,"body":"the top broadcasting, almost using the"},{"speaker":"Michael Linley","startTime":1144.748,"endTime":1148.678,"body":"term narrow casting, which is we're"},{"speaker":"Michael Linley","startTime":1148.678,"endTime":1150.628,"body":"really targeting an audience of one."},{"speaker":"Michael Linley","startTime":1150.628,"endTime":1155.518,"body":"So rather than using TV rights, whether"},{"speaker":"Michael Linley","startTime":1150.628,"endTime":1155.518,"body":"there's a general 'we're buying volume"},{"speaker":"Michael Linley","startTime":1155.518,"endTime":1159.868,"body":"of eyeballs and attention span over"},{"speaker":"Michael Linley","startTime":1155.518,"endTime":1159.868,"body":"a period of time', what we want to"},{"speaker":"Michael Linley","startTime":1159.868,"endTime":1163.168,"body":"know is as much as we know about that"},{"speaker":"Michael Linley","startTime":1159.868,"endTime":1163.168,"body":"person as possible, and we know that"},{"speaker":"Michael Linley","startTime":1163.228,"endTime":1164.998,"body":"through over the top broadcasting."},{"speaker":"Michael Linley","startTime":1165.568,"endTime":1168.558,"body":"Whether it's through social media,"},{"speaker":"Michael Linley","startTime":1165.568,"endTime":1168.558,"body":"whether it's through the likes of"},{"speaker":"Michael Linley","startTime":1168.738,"endTime":1173.398,"body":"Stan Sport, or whether it's through"},{"speaker":"Michael Linley","startTime":1168.738,"endTime":1173.398,"body":"platforms like Amazon, Google, et"},{"speaker":"Michael Linley","startTime":1173.398,"endTime":1177.528,"body":"cetera, if we can know who's at the"},{"speaker":"Michael Linley","startTime":1173.398,"endTime":1177.528,"body":"other end of this more accurately"},{"speaker":"Michael Linley","startTime":1178.128,"endTime":1179.598,"body":"then we can do a number of things."},{"speaker":"Michael Linley","startTime":1179.598,"endTime":1182.298,"body":"We can obviously create a"},{"speaker":"Michael Linley","startTime":1179.598,"endTime":1182.298,"body":"tribe, no matter where they're"},{"speaker":"Michael Linley","startTime":1182.298,"endTime":1184.728,"body":"located, to consume the sport."},{"speaker":"Michael Linley","startTime":1184.738,"endTime":1187.488,"body":"So our reach becomes not"},{"speaker":"Michael Linley","startTime":1184.738,"endTime":1187.488,"body":"geographic, but tribal."},{"speaker":"Michael Linley","startTime":1188.208,"endTime":1192.468,"body":"We know more about them, but"},{"speaker":"Michael Linley","startTime":1188.208,"endTime":1192.468,"body":"also we can start to target,"},{"speaker":"Michael Linley","startTime":1192.888,"endTime":1194.688,"body":"programmatically, our messaging."},{"speaker":"Michael Linley","startTime":1195.113,"endTime":1198.143,"body":"So, the thing that we would"},{"speaker":"Michael Linley","startTime":1195.113,"endTime":1198.143,"body":"really love to do is to be able"},{"speaker":"Michael Linley","startTime":1198.143,"endTime":1199.733,"body":"to target the messaging to you."},{"speaker":"Michael Linley","startTime":1199.743,"endTime":1204.063,"body":"So if you're 15 years old and you're"},{"speaker":"Michael Linley","startTime":1199.743,"endTime":1204.063,"body":"watching the same game as a 45-year-old,"},{"speaker":"Michael Linley","startTime":1204.203,"endTime":1207.323,"body":"ideally we should have completely"},{"speaker":"Michael Linley","startTime":1204.203,"endTime":1207.323,"body":"different ads sliced in there."},{"speaker":"Michael Linley","startTime":1207.683,"endTime":1209.693,"body":"And we can do that through over the top."},{"speaker":"Michael Linley","startTime":1209.843,"endTime":1215.273,"body":"What we'd want is a market where we"},{"speaker":"Michael Linley","startTime":1209.843,"endTime":1215.273,"body":"can dynamically serve, but also price,"},{"speaker":"Michael Linley","startTime":1215.933,"endTime":1217.763,"body":"different messages to different audiences."},{"speaker":"Michael Linley","startTime":1218.123,"endTime":1222.175,"body":"Now that exists in digital marketing"},{"speaker":"Michael Linley","startTime":1218.123,"endTime":1222.175,"body":"- programmatic buying of content and"},{"speaker":"Michael Linley","startTime":1222.175,"endTime":1226.315,"body":"serving of that to the audience,"},{"speaker":"Michael Linley","startTime":1222.175,"endTime":1226.315,"body":"that platform now already exists."},{"speaker":"Michael Linley","startTime":1226.315,"endTime":1230.175,"body":"So what we're seeing is that likely"},{"speaker":"Michael Linley","startTime":1226.315,"endTime":1230.175,"body":"that we, through over the top, be able"},{"speaker":"Michael Linley","startTime":1230.175,"endTime":1232.635,"body":"to see that roll into broadcast media."},{"speaker":"Michael Linley","startTime":1232.665,"endTime":1233.355,"body":"Absolutely."},{"speaker":"Michael Linley","startTime":1233.74,"endTime":1236.59,"body":"This is one of the things where we look"},{"speaker":"Michael Linley","startTime":1233.74,"endTime":1236.59,"body":"at the technology, the emergence, it's"},{"speaker":"Michael Linley","startTime":1236.59,"endTime":1240.4,"body":"that William Gibson quote, the author,"},{"speaker":"Michael Linley","startTime":1236.59,"endTime":1240.4,"body":"who said \"The future's already here,"},{"speaker":"Michael Linley","startTime":1240.4,"endTime":1241.75,"body":"it's just not evenly distributed\"."},{"speaker":"Michael Linley","startTime":1242.11,"endTime":1245.39,"body":"And so if we look around for where"},{"speaker":"Michael Linley","startTime":1242.11,"endTime":1245.39,"body":"those clues are, things like if we"},{"speaker":"Michael Linley","startTime":1245.39,"endTime":1248.95,"body":"look at a falling birth rate, if we"},{"speaker":"Michael Linley","startTime":1245.39,"endTime":1248.95,"body":"look at disruptions to travel patterns."},{"speaker":"Michael Linley","startTime":1248.95,"endTime":1252.97,"body":"If we look at programmatic buying"},{"speaker":"Michael Linley","startTime":1248.95,"endTime":1252.97,"body":"already exists in digital online"},{"speaker":"Michael Linley","startTime":1252.97,"endTime":1255.7,"body":"content how do we get it into broadcast?"},{"speaker":"Michael Linley","startTime":1255.79,"endTime":1260.53,"body":"And can we do that on a region by"},{"speaker":"Michael Linley","startTime":1255.79,"endTime":1260.53,"body":"region, down to individual, down to"},{"speaker":"Michael Linley","startTime":1260.98,"endTime":1265.42,"body":"if you're a Cubs fan versus a Detroit"},{"speaker":"Michael Linley","startTime":1260.98,"endTime":1265.42,"body":"Tigers fan watching the same game,"},{"speaker":"Michael Linley","startTime":1265.78,"endTime":1270.43,"body":"do I get different ads depending on"},{"speaker":"Michael Linley","startTime":1265.78,"endTime":1270.43,"body":"the outcome of a foul ball or a third"},{"speaker":"Michael Linley","startTime":1270.43,"endTime":1271.78,"body":"strike at the bottom of the seventh?"},{"speaker":"Michael Linley","startTime":1272.32,"endTime":1275.05,"body":"Now, if you're a Cubs fan you might be"},{"speaker":"Michael Linley","startTime":1272.32,"endTime":1275.05,"body":"elated, if you're a Tigers fan you might"},{"speaker":"Michael Linley","startTime":1275.05,"endTime":1277.99,"body":"be disappointed, and I'm going to serve"},{"speaker":"Michael Linley","startTime":1275.05,"endTime":1277.99,"body":"you slightly different, emotionally"},{"speaker":"Michael Linley","startTime":1278.08,"endTime":1282.93,"body":"resonant advertisements and messages based"},{"speaker":"Michael Linley","startTime":1278.08,"endTime":1282.93,"body":"on your emotional state, because I know"},{"speaker":"Michael Linley","startTime":1282.93,"endTime":1284.22,"body":"which side of the game you're watching."},{"speaker":"Michael Linley","startTime":1284.82,"endTime":1288.51,"body":"That kind of programmatic buying"},{"speaker":"Michael Linley","startTime":1284.82,"endTime":1288.51,"body":"increases the effectiveness of those"},{"speaker":"Michael Linley","startTime":1288.51,"endTime":1293.1,"body":"campaigns and ultimately that's what"},{"speaker":"Michael Linley","startTime":1288.51,"endTime":1293.1,"body":"the sponsors and the media companies"},{"speaker":"Michael Linley","startTime":1293.1,"endTime":1297.6,"body":"are going to need to offer in terms"},{"speaker":"Michael Linley","startTime":1293.1,"endTime":1297.6,"body":"of return for the advertisers."},{"speaker":"Michael Linley","startTime":1298.35,"endTime":1302.07,"body":"If they can offer that, then they've"},{"speaker":"Michael Linley","startTime":1298.35,"endTime":1302.07,"body":"got a much more compelling proposition."},{"speaker":"Michael Linley","startTime":1302.07,"endTime":1307.11,"body":"And what that does is it then"},{"speaker":"Michael Linley","startTime":1302.07,"endTime":1307.11,"body":"says, now we've got hockey, rugby"},{"speaker":"Michael Linley","startTime":1307.11,"endTime":1312.0,"body":"lacrosse starting to compete on an"},{"speaker":"Michael Linley","startTime":1307.11,"endTime":1312.0,"body":"effectiveness of messaging rather"},{"speaker":"Michael Linley","startTime":1312.0,"endTime":1313.65,"body":"than sheerly eyeball competition."},{"speaker":"Michael Linley","startTime":1314.28,"endTime":1319.325,"body":"So, on one half of the scale we've got"},{"speaker":"Michael Linley","startTime":1314.28,"endTime":1319.325,"body":"this incredibly likely outcome, which is"},{"speaker":"Michael Linley","startTime":1319.415,"endTime":1324.065,"body":"so much more of the revenue, so much more"},{"speaker":"Michael Linley","startTime":1319.415,"endTime":1324.065,"body":"of the attention gets skewed towards the"},{"speaker":"Michael Linley","startTime":1324.065,"endTime":1328.925,"body":"top end, the tier one sports, the tier"},{"speaker":"Michael Linley","startTime":1324.065,"endTime":1328.925,"body":"one competitions drag all the attention"},{"speaker":"Michael Linley","startTime":1328.925,"endTime":1330.305,"body":"and there's very little left over."},{"speaker":"Michael Linley","startTime":1330.66,"endTime":1335.33,"body":"An undercurrent under that says, actually"},{"speaker":"Michael Linley","startTime":1330.66,"endTime":1335.33,"body":"we can disrupt that and provided we"},{"speaker":"Michael Linley","startTime":1335.34,"endTime":1340.05,"body":"identify our tribe and we're really"},{"speaker":"Michael Linley","startTime":1335.34,"endTime":1340.05,"body":"good at connecting with them and"},{"speaker":"Michael Linley","startTime":1340.05,"endTime":1344.1,"body":"serving the right content to the right"},{"speaker":"Michael Linley","startTime":1340.05,"endTime":1344.1,"body":"people, we could sell our soul, not"},{"speaker":"Michael Linley","startTime":1344.1,"endTime":1345.81,"body":"on sheer volume, but on effectiveness."},{"speaker":"Michael Linley","startTime":1346.195,"endTime":1348.025,"body":"Of our connections with our audiences."},{"speaker":"Michael Linley","startTime":1348.435,"endTime":1351.025,"body":"And if you do that, we"},{"speaker":"Michael Linley","startTime":1348.435,"endTime":1351.025,"body":"might have a viable chance."},{"speaker":"Sam Robertson (Host)","startTime":1351.625,"endTime":1353.455,"body":"I think"},{"speaker":"Sam Robertson (Host)","startTime":1351.625,"endTime":1353.455,"body":"that's fairly optimistic, that"},{"speaker":"Sam Robertson (Host)","startTime":1353.475,"endTime":1355.905,"body":"probably is the right word, for"},{"speaker":"Sam Robertson (Host)","startTime":1353.475,"endTime":1355.905,"body":"the smaller sports in particular."},{"speaker":"Sam Robertson (Host)","startTime":1356.655,"endTime":1359.805,"body":"That it's something that they can control"},{"speaker":"Sam Robertson (Host)","startTime":1356.655,"endTime":1359.805,"body":"a little bit, that people aren't getting"},{"speaker":"Sam Robertson (Host)","startTime":1359.805,"endTime":1361.405,"body":"this perfectly right around the place."},{"speaker":"Sam Robertson (Host)","startTime":1361.405,"endTime":1364.245,"body":"And if they bring in the right people"},{"speaker":"Sam Robertson (Host)","startTime":1361.405,"endTime":1364.245,"body":"to work with them, that it is something"},{"speaker":"Sam Robertson (Host)","startTime":1364.245,"endTime":1366.525,"body":"they can actually see some gains from."},{"speaker":"Sam Robertson (Host)","startTime":1366.575,"endTime":1368.975,"body":"I liked how you talked about"},{"speaker":"Sam Robertson (Host)","startTime":1366.575,"endTime":1368.975,"body":"the tribe there as well, rather"},{"speaker":"Sam Robertson (Host)","startTime":1368.975,"endTime":1371.315,"body":"than the geographical location."},{"speaker":"Sam Robertson (Host)","startTime":1371.315,"endTime":1373.955,"body":"I think if you'd look at the big"},{"speaker":"Sam Robertson (Host)","startTime":1371.315,"endTime":1373.955,"body":"sporting organisations and brands"},{"speaker":"Sam Robertson (Host)","startTime":1373.955,"endTime":1377.535,"body":"for that matter, globally, they do"},{"speaker":"Sam Robertson (Host)","startTime":1373.955,"endTime":1377.535,"body":"get that right, don't they already?"},{"speaker":"Sam Robertson (Host)","startTime":1377.535,"endTime":1381.225,"body":"They do get people to associate and feel"},{"speaker":"Sam Robertson (Host)","startTime":1377.535,"endTime":1381.225,"body":"as part of their tribe, irrespective"},{"speaker":"Sam Robertson (Host)","startTime":1381.225,"endTime":1382.185,"body":"of where they are on the globe."},{"speaker":"Michael Linley","startTime":1382.835,"endTime":1383.225,"body":"Absolutely."},{"speaker":"Michael Linley","startTime":1383.225,"endTime":1386.045,"body":"And I think that that's something,"},{"speaker":"Michael Linley","startTime":1383.225,"endTime":1386.045,"body":"two other things we're seeing."},{"speaker":"Michael Linley","startTime":1386.045,"endTime":1388.535,"body":"So I love the fact you"},{"speaker":"Michael Linley","startTime":1386.045,"endTime":1388.535,"body":"mentioned brand in there."},{"speaker":"Michael Linley","startTime":1388.895,"endTime":1392.735,"body":"I think what we're going to"},{"speaker":"Michael Linley","startTime":1388.895,"endTime":1392.735,"body":"see is potentially more of the"},{"speaker":"Michael Linley","startTime":1392.735,"endTime":1397.4,"body":"larger sports brands taking on,"},{"speaker":"Michael Linley","startTime":1392.735,"endTime":1397.4,"body":"I guess, expanding the footprint."},{"speaker":"Michael Linley","startTime":1397.46,"endTime":1401.27,"body":"In the same way we see Marvel's cinematic"},{"speaker":"Michael Linley","startTime":1397.46,"endTime":1401.27,"body":"universe, I think we might see the"},{"speaker":"Michael Linley","startTime":1401.27,"endTime":1403.91,"body":"Manchester United universe expand."},{"speaker":"Michael Linley","startTime":1404.39,"endTime":1405.71,"body":"We've seen efforts at that."},{"speaker":"Michael Linley","startTime":1405.98,"endTime":1409.52,"body":"I think the Melbourne Football Club tried"},{"speaker":"Michael Linley","startTime":1405.98,"endTime":1409.52,"body":"to tie it with the Melbourne Vixens some"},{"speaker":"Michael Linley","startTime":1409.52,"endTime":1414.83,"body":"time back, to produce one sort of sporting"},{"speaker":"Michael Linley","startTime":1409.52,"endTime":1414.83,"body":"umbrella, but I think we've seen some"},{"speaker":"Michael Linley","startTime":1414.83,"endTime":1416.36,"body":"early days, the City Football Group."},{"speaker":"Sam Robertson (Host)","startTime":1416.78,"endTime":1416.9,"body":"Yeah."},{"speaker":"Sam Robertson (Host)","startTime":1416.9,"endTime":1418.01,"body":"That's what comes to mind, isn't it?"},{"speaker":"Michael Linley","startTime":1418.01,"endTime":1419.0,"body":"It's the"},{"speaker":"Michael Linley","startTime":1418.01,"endTime":1419.0,"body":"one that comes to mind."},{"speaker":"Michael Linley","startTime":1419.0,"endTime":1423.5,"body":"And so this is exactly where that"},{"speaker":"Michael Linley","startTime":1419.0,"endTime":1423.5,"body":"quote around the future is not evenly"},{"speaker":"Michael Linley","startTime":1423.5,"endTime":1427.88,"body":"distributed but it is there, those signals"},{"speaker":"Michael Linley","startTime":1423.5,"endTime":1427.88,"body":"looking at the things from a scenario"},{"speaker":"Michael Linley","startTime":1427.88,"endTime":1432.29,"body":"lens and saying, is this likely, has"},{"speaker":"Michael Linley","startTime":1427.88,"endTime":1432.29,"body":"it been tried, how can we learn from"},{"speaker":"Michael Linley","startTime":1432.29,"endTime":1437.99,"body":"that, is exactly where we start to scope"},{"speaker":"Michael Linley","startTime":1432.29,"endTime":1437.99,"body":"and start to look for, okay, if I was"},{"speaker":"Michael Linley","startTime":1437.99,"endTime":1442.61,"body":"now a hockey club in Europe, who might"},{"speaker":"Michael Linley","startTime":1437.99,"endTime":1442.61,"body":"I think about aligning myself with?"},{"speaker":"Michael Linley","startTime":1442.73,"endTime":1446.87,"body":"Can I align myself with, perhaps"},{"speaker":"Michael Linley","startTime":1442.73,"endTime":1446.87,"body":"if I was Dutch, you know, Ajax, or"},{"speaker":"Michael Linley","startTime":1446.87,"endTime":1449.84,"body":"whether I might align myself with"},{"speaker":"Michael Linley","startTime":1446.87,"endTime":1449.84,"body":"Bayern Munich if I was in Germany?"},{"speaker":"Michael Linley","startTime":1449.84,"endTime":1455.1,"body":"And start to say actually does our future"},{"speaker":"Michael Linley","startTime":1449.84,"endTime":1455.1,"body":"lie in tying up with premier clubs in"},{"speaker":"Michael Linley","startTime":1455.1,"endTime":1459.66,"body":"football and NFL with baseball and start"},{"speaker":"Michael Linley","startTime":1455.1,"endTime":1459.66,"body":"to try and build those associations,"},{"speaker":"Michael Linley","startTime":1459.69,"endTime":1463.44,"body":"rather than trying to live as an"},{"speaker":"Michael Linley","startTime":1459.69,"endTime":1463.44,"body":"independent club, and leverage the brand"},{"speaker":"Michael Linley","startTime":1463.44,"endTime":1466.98,"body":"equity that they've got and the fan bases"},{"speaker":"Michael Linley","startTime":1463.44,"endTime":1466.98,"body":"they've already got and tap into that."},{"speaker":"Michael Linley","startTime":1467.4,"endTime":1468.57,"body":"We've seen it with esports."},{"speaker":"Michael Linley","startTime":1469.14,"endTime":1472.2,"body":"We expect that that will continue"},{"speaker":"Michael Linley","startTime":1469.14,"endTime":1472.2,"body":"because it's incredibly hard to build"},{"speaker":"Michael Linley","startTime":1472.2,"endTime":1476.785,"body":"a brand from scratch, it's incredibly"},{"speaker":"Michael Linley","startTime":1472.2,"endTime":1476.785,"body":"hard to maintain the resonance of your"},{"speaker":"Michael Linley","startTime":1476.785,"endTime":1478.545,"body":"brand as the market fragments more."},{"speaker":"Michael Linley","startTime":1479.275,"endTime":1483.105,"body":"So what Marvel have done, and we see"},{"speaker":"Michael Linley","startTime":1479.275,"endTime":1483.105,"body":"this across the last sort of 15, 20"},{"speaker":"Michael Linley","startTime":1483.105,"endTime":1486.855,"body":"years of cinema, which is we've ended"},{"speaker":"Michael Linley","startTime":1483.105,"endTime":1486.855,"body":"up, I think we're on remake number"},{"speaker":"Michael Linley","startTime":1486.855,"endTime":1488.625,"body":"four or five of Spider-Man now."},{"speaker":"Michael Linley","startTime":1489.045,"endTime":1489.465,"body":"Why?"},{"speaker":"Michael Linley","startTime":1489.495,"endTime":1493.725,"body":"Because it's so much easier to do"},{"speaker":"Michael Linley","startTime":1489.495,"endTime":1493.725,"body":"a remake of an existing entity that"},{"speaker":"Michael Linley","startTime":1493.725,"endTime":1498.375,"body":"people already have a backstory to and"},{"speaker":"Michael Linley","startTime":1493.725,"endTime":1498.375,"body":"know about than start from scratch."},{"speaker":"Michael Linley","startTime":1498.705,"endTime":1500.985,"body":"So building a new brand is a hard yard."},{"speaker":"Michael Linley","startTime":1501.635,"endTime":1504.34,"body":"There are players out there"},{"speaker":"Michael Linley","startTime":1501.635,"endTime":1504.34,"body":"that you need to watch, however."},{"speaker":"Michael Linley","startTime":1504.4,"endTime":1507.51,"body":"So Red Bull do a great job of"},{"speaker":"Michael Linley","startTime":1504.4,"endTime":1507.51,"body":"building their own properties."},{"speaker":"Michael Linley","startTime":1507.57,"endTime":1511.38,"body":"They say, I could spend X amount"},{"speaker":"Michael Linley","startTime":1507.57,"endTime":1511.38,"body":"on sponsoring a sporting event,"},{"speaker":"Michael Linley","startTime":1511.68,"endTime":1514.32,"body":"or I could build my own properties"},{"speaker":"Michael Linley","startTime":1511.68,"endTime":1514.32,"body":"from scratch and take on board"},{"speaker":"Michael Linley","startTime":1514.32,"endTime":1517.2,"body":"athletes to showcase our property."},{"speaker":"Michael Linley","startTime":1517.2,"endTime":1521.76,"body":"So again, it's not a single scenario"},{"speaker":"Michael Linley","startTime":1517.2,"endTime":1521.76,"body":"of, oh it's all going this way"},{"speaker":"Michael Linley","startTime":1521.76,"endTime":1525.18,"body":"down the media pathway and our"},{"speaker":"Michael Linley","startTime":1521.76,"endTime":1525.18,"body":"sponsorship is going to come from here."},{"speaker":"Michael Linley","startTime":1525.18,"endTime":1530.755,"body":"It might be that companies like Red"},{"speaker":"Michael Linley","startTime":1525.18,"endTime":1530.755,"body":"Bull or a fashion company or Vans don't"},{"speaker":"Michael Linley","startTime":1530.905,"endTime":1532.375,"body":"sponsor anything, they do their own thing."},{"speaker":"Michael Linley","startTime":1532.405,"endTime":1537.175,"body":"They build from scratch and do their own"},{"speaker":"Michael Linley","startTime":1532.405,"endTime":1537.175,"body":"events from scratch and that they build"},{"speaker":"Michael Linley","startTime":1537.175,"endTime":1541.435,"body":"and dispose them depending on the mood of"},{"speaker":"Michael Linley","startTime":1537.175,"endTime":1541.435,"body":"the audience that are their target group."},{"speaker":"Michael Linley","startTime":1541.975,"endTime":1544.975,"body":"So they can continue to roll a"},{"speaker":"Michael Linley","startTime":1541.975,"endTime":1544.975,"body":"portfolio of events over time and"},{"speaker":"Michael Linley","startTime":1544.975,"endTime":1549.745,"body":"refresh that events portfolio in a way"},{"speaker":"Michael Linley","startTime":1544.975,"endTime":1549.745,"body":"that Olympic Games and Commonwealth"},{"speaker":"Michael Linley","startTime":1549.745,"endTime":1551.845,"body":"Games can't possibly hope to mimic."},{"speaker":"Sam Robertson (Host)","startTime":1552.325,"endTime":1554.495,"body":"Well, I wasn't"},{"speaker":"Sam Robertson (Host)","startTime":1552.325,"endTime":1554.495,"body":"sure we'd get a Spiderman reference"},{"speaker":"Sam Robertson (Host)","startTime":1554.495,"endTime":1558.325,"body":"in today's conversation, but you've"},{"speaker":"Sam Robertson (Host)","startTime":1554.495,"endTime":1558.325,"body":"managed to do that so thank you."},{"speaker":"Sam Robertson (Host)","startTime":1558.595,"endTime":1558.925,"body":"Dr."},{"speaker":"Sam Robertson (Host)","startTime":1558.925,"endTime":1561.475,"body":"Michael Linley, thank you so much"},{"speaker":"Sam Robertson (Host)","startTime":1558.925,"endTime":1561.475,"body":"for joining me on the show today."},{"speaker":"Sam Robertson (Host)","startTime":1561.505,"endTime":1562.105,"body":"It's been a pleasure."},{"speaker":"Michael Linley","startTime":1562.405,"endTime":1562.975,"body":"Thank you, Sam."},{"speaker":"Michael Linley","startTime":1562.985,"endTime":1564.435,"body":"Appreciate the time."},{"speaker":"Sam Robertson (Host)","startTime":1566.815,"endTime":1570.825,"body":"Now for the"},{"speaker":"Sam Robertson (Host)","startTime":1566.815,"endTime":1570.825,"body":"perspective of someone deep in the"},{"speaker":"Sam Robertson (Host)","startTime":1570.825,"endTime":1572.805,"body":"trenches of sport day in, day out."},{"speaker":"Sam Robertson (Host)","startTime":1572.895,"endTime":1574.685,"body":"Our next guest is Nicolas Evans."},{"speaker":"Sam Robertson (Host)","startTime":1575.245,"endTime":1577.99,"body":"Nicolas is the Head of Football"},{"speaker":"Sam Robertson (Host)","startTime":1575.245,"endTime":1577.99,"body":"Research and Standards at FIFA,"},{"speaker":"Sam Robertson (Host)","startTime":1578.05,"endTime":1581.23,"body":"which is of course the governing"},{"speaker":"Sam Robertson (Host)","startTime":1578.05,"endTime":1581.23,"body":"body of the largest organised sport"},{"speaker":"Sam Robertson (Host)","startTime":1581.23,"endTime":1583.18,"body":"in the world, association football."},{"speaker":"Sam Robertson (Host)","startTime":1583.81,"endTime":1587.05,"body":"With two master's degrees under his"},{"speaker":"Sam Robertson (Host)","startTime":1583.81,"endTime":1587.05,"body":"belt, Nicolas has been on a long"},{"speaker":"Sam Robertson (Host)","startTime":1587.05,"endTime":1590.23,"body":"journey to bring both scientific"},{"speaker":"Sam Robertson (Host)","startTime":1587.05,"endTime":1590.23,"body":"concepts and an understanding of"},{"speaker":"Sam Robertson (Host)","startTime":1590.23,"endTime":1592.12,"body":"complex systems into the world of sport."},{"speaker":"Sam Robertson (Host)","startTime":1592.51,"endTime":1595.81,"body":"FIFA are well-known for being leaders in"},{"speaker":"Sam Robertson (Host)","startTime":1592.51,"endTime":1595.81,"body":"sports innovation and Nicolas has played"},{"speaker":"Sam Robertson (Host)","startTime":1595.81,"endTime":1597.61,"body":"a key role in that during his tenure."},{"speaker":"Sam Robertson (Host)","startTime":1598.27,"endTime":1601.75,"body":"A few recent examples include the"},{"speaker":"Sam Robertson (Host)","startTime":1598.27,"endTime":1601.75,"body":"successful testing and application of"},{"speaker":"Sam Robertson (Host)","startTime":1601.75,"endTime":1606.4,"body":"goal line technology, VAR, and multiple"},{"speaker":"Sam Robertson (Host)","startTime":1601.75,"endTime":1606.4,"body":"match analysis technologies, which"},{"speaker":"Sam Robertson (Host)","startTime":1606.4,"endTime":1610.87,"body":"are now being used across a number of"},{"speaker":"Sam Robertson (Host)","startTime":1606.4,"endTime":1610.87,"body":"competitions globally, including of course"},{"speaker":"Sam Robertson (Host)","startTime":1610.87,"endTime":1612.94,"body":"the FIFA Men's and Women's World Cups."},{"speaker":"Sam Robertson (Host)","startTime":1613.18,"endTime":1615.947,"body":"For all these reasons and more, it's"},{"speaker":"Sam Robertson (Host)","startTime":1613.18,"endTime":1615.947,"body":"a pleasure to have him here with us."},{"speaker":"Sam Robertson (Host)","startTime":1616.117,"endTime":1618.077,"body":"Nicolas, thank you so"},{"speaker":"Sam Robertson (Host)","startTime":1616.117,"endTime":1618.077,"body":"much for taking the time."},{"speaker":"Nicolas Evans","startTime":1618.377,"endTime":1619.457,"body":"Thanks,"},{"speaker":"Nicolas Evans","startTime":1618.377,"endTime":1619.457,"body":"pleasure being here."},{"speaker":"Sam Robertson (Host)","startTime":1619.727,"endTime":1621.767,"body":"To start things"},{"speaker":"Sam Robertson (Host)","startTime":1619.727,"endTime":1621.767,"body":"off, I'd just like to talk a little bit"},{"speaker":"Sam Robertson (Host)","startTime":1621.767,"endTime":1626.537,"body":"about our title question, which is of"},{"speaker":"Sam Robertson (Host)","startTime":1621.767,"endTime":1626.537,"body":"course what sport looks like in 20 years."},{"speaker":"Sam Robertson (Host)","startTime":1627.137,"endTime":1630.467,"body":"I think it's fairly apparent that most"},{"speaker":"Sam Robertson (Host)","startTime":1627.137,"endTime":1630.467,"body":"industries will be unrecognisable in"},{"speaker":"Sam Robertson (Host)","startTime":1630.467,"endTime":1633.767,"body":"20 years from what they are now and"},{"speaker":"Sam Robertson (Host)","startTime":1630.467,"endTime":1633.767,"body":"that'll be for a variety of reasons."},{"speaker":"Sam Robertson (Host)","startTime":1633.962,"endTime":1637.412,"body":"What is so unique or special about"},{"speaker":"Sam Robertson (Host)","startTime":1633.962,"endTime":1637.412,"body":"sport, in particular about football?"},{"speaker":"Nicolas Evans","startTime":1637.852,"endTime":1640.882,"body":"I think sport is"},{"speaker":"Nicolas Evans","startTime":1637.852,"endTime":1640.882,"body":"obviously ingrained in society, right?"},{"speaker":"Nicolas Evans","startTime":1640.882,"endTime":1646.132,"body":"So it's a truly global phenomenon and I'd"},{"speaker":"Nicolas Evans","startTime":1640.882,"endTime":1646.132,"body":"argue that it's part of people's identity."},{"speaker":"Nicolas Evans","startTime":1646.132,"endTime":1648.982,"body":"So I'm not particularly worried"},{"speaker":"Nicolas Evans","startTime":1646.132,"endTime":1648.982,"body":"that it will sort of disappear"},{"speaker":"Nicolas Evans","startTime":1648.982,"endTime":1650.862,"body":"or become unrecognisable."},{"speaker":"Nicolas Evans","startTime":1651.472,"endTime":1655.192,"body":"I'd actually go as far as saying in the"},{"speaker":"Nicolas Evans","startTime":1651.472,"endTime":1655.192,"body":"specific case of football, if we think"},{"speaker":"Nicolas Evans","startTime":1655.192,"endTime":1659.692,"body":"back 20 years, in the actual mechanics of"},{"speaker":"Nicolas Evans","startTime":1655.192,"endTime":1659.692,"body":"how the game is played and how the rules"},{"speaker":"Nicolas Evans","startTime":1659.692,"endTime":1661.432,"body":"are I don't think it's changed too much."},{"speaker":"Nicolas Evans","startTime":1661.432,"endTime":1665.422,"body":"And that's something that I hope in"},{"speaker":"Nicolas Evans","startTime":1661.432,"endTime":1665.422,"body":"20 years time, my kids, grandkids"},{"speaker":"Nicolas Evans","startTime":1665.812,"endTime":1668.362,"body":"can just go to the park, throw"},{"speaker":"Nicolas Evans","startTime":1665.812,"endTime":1668.362,"body":"their jumpers down and have a game"},{"speaker":"Nicolas Evans","startTime":1668.362,"endTime":1669.952,"body":"of football as we know it today."},{"speaker":"Nicolas Evans","startTime":1670.822,"endTime":1675.277,"body":"But having said that, I think that"},{"speaker":"Nicolas Evans","startTime":1670.822,"endTime":1675.277,"body":"football as a sort of extreme example"},{"speaker":"Nicolas Evans","startTime":1675.277,"endTime":1679.027,"body":"of the sport, that has a massively"},{"speaker":"Nicolas Evans","startTime":1675.277,"endTime":1679.027,"body":"global nature, which just means has a"},{"speaker":"Nicolas Evans","startTime":1679.387,"endTime":1683.527,"body":"generally slower speed of evolution,"},{"speaker":"Nicolas Evans","startTime":1679.387,"endTime":1683.527,"body":"just by the time it's reached all the"},{"speaker":"Nicolas Evans","startTime":1683.947,"endTime":1688.057,"body":"ends of the world, all the corners of the"},{"speaker":"Nicolas Evans","startTime":1683.947,"endTime":1688.057,"body":"world, the spread takes a longer time."},{"speaker":"Nicolas Evans","startTime":1688.447,"endTime":1692.857,"body":"That also means that I don't think"},{"speaker":"Nicolas Evans","startTime":1688.447,"endTime":1692.857,"body":"we'll see as dramatic changes as sort"},{"speaker":"Nicolas Evans","startTime":1692.857,"endTime":1697.237,"body":"of in technology where we're talking"},{"speaker":"Nicolas Evans","startTime":1692.857,"endTime":1697.237,"body":"12 to 18 months for a new evolution."},{"speaker":"Nicolas Evans","startTime":1697.657,"endTime":1701.957,"body":"So I think that football will be a lot"},{"speaker":"Nicolas Evans","startTime":1697.657,"endTime":1701.957,"body":"slower in that, just also trying to get"},{"speaker":"Nicolas Evans","startTime":1702.347,"endTime":1708.197,"body":"new technology, new rules, new concepts"},{"speaker":"Nicolas Evans","startTime":1702.347,"endTime":1708.197,"body":"out to all the stakeholders takes time."},{"speaker":"Nicolas Evans","startTime":1708.377,"endTime":1711.827,"body":"Still today, there is a bit of a"},{"speaker":"Nicolas Evans","startTime":1708.377,"endTime":1711.827,"body":"problem and really implementing"},{"speaker":"Nicolas Evans","startTime":1711.827,"endTime":1713.417,"body":"this down to grassroots levels."},{"speaker":"Nicolas Evans","startTime":1713.417,"endTime":1717.377,"body":"I mean, don't forget we have several"},{"speaker":"Nicolas Evans","startTime":1713.417,"endTime":1717.377,"body":"hundred million participants in our sport."},{"speaker":"Nicolas Evans","startTime":1718.097,"endTime":1722.422,"body":"The other point that I clearly want"},{"speaker":"Nicolas Evans","startTime":1718.097,"endTime":1722.422,"body":"to make is that there is no crisis"},{"speaker":"Nicolas Evans","startTime":1722.422,"endTime":1725.902,"body":"or there's no sort of fundamental"},{"speaker":"Nicolas Evans","startTime":1722.422,"endTime":1725.902,"body":"need to change football and the"},{"speaker":"Nicolas Evans","startTime":1725.902,"endTime":1727.522,"body":"same is true for many other sports."},{"speaker":"Nicolas Evans","startTime":1728.002,"endTime":1731.602,"body":"I think there's a strength in the"},{"speaker":"Nicolas Evans","startTime":1728.002,"endTime":1731.602,"body":"heritage of association football, in the"},{"speaker":"Nicolas Evans","startTime":1731.602,"endTime":1736.642,"body":"17 laws that are still today guiding the"},{"speaker":"Nicolas Evans","startTime":1731.602,"endTime":1736.642,"body":"game, date back to the mid-19th century"},{"speaker":"Nicolas Evans","startTime":1737.092,"endTime":1738.712,"body":"and they've been closely protected."},{"speaker":"Nicolas Evans","startTime":1739.107,"endTime":1743.217,"body":"So I think, yes, evolution and"},{"speaker":"Nicolas Evans","startTime":1739.107,"endTime":1743.217,"body":"change will inevitably happen, but"},{"speaker":"Nicolas Evans","startTime":1743.367,"endTime":1744.747,"body":"will follow a sound assessment."},{"speaker":"Nicolas Evans","startTime":1745.177,"endTime":1749.707,"body":"It will be need-based, then it will also"},{"speaker":"Nicolas Evans","startTime":1745.177,"endTime":1749.707,"body":"follow the flow of the society's change."},{"speaker":"Nicolas Evans","startTime":1749.727,"endTime":1753.957,"body":"So the special part to really address"},{"speaker":"Nicolas Evans","startTime":1749.727,"endTime":1753.957,"body":"that, I think, is that people want"},{"speaker":"Nicolas Evans","startTime":1753.957,"endTime":1757.827,"body":"sports to be part of their identity"},{"speaker":"Nicolas Evans","startTime":1753.957,"endTime":1757.827,"body":"and they want to be able to shape it."},{"speaker":"Nicolas Evans","startTime":1757.827,"endTime":1761.907,"body":"So I think the difference to a lot of"},{"speaker":"Nicolas Evans","startTime":1757.827,"endTime":1761.907,"body":"technologies is that it's not necessarily"},{"speaker":"Nicolas Evans","startTime":1761.907,"endTime":1765.642,"body":"a manufacturer- or industry-led"},{"speaker":"Nicolas Evans","startTime":1761.907,"endTime":1765.642,"body":"process that will determine what"},{"speaker":"Nicolas Evans","startTime":1765.642,"endTime":1767.472,"body":"our cars will look like in 20 years."},{"speaker":"Nicolas Evans","startTime":1767.472,"endTime":1771.132,"body":"But there is this inherent"},{"speaker":"Nicolas Evans","startTime":1767.472,"endTime":1771.132,"body":"conservativism that people would like"},{"speaker":"Nicolas Evans","startTime":1771.252,"endTime":1773.392,"body":"to hang on to their beloved sport."},{"speaker":"Nicolas Evans","startTime":1773.512,"endTime":1775.672,"body":"And that that will have an"},{"speaker":"Nicolas Evans","startTime":1773.512,"endTime":1775.672,"body":"impact on how it changes."},{"speaker":"Sam Robertson (Host)","startTime":1776.282,"endTime":1778.362,"body":"You mentioned"},{"speaker":"Sam Robertson (Host)","startTime":1776.282,"endTime":1778.362,"body":"a little bit around the speed in"},{"speaker":"Sam Robertson (Host)","startTime":1778.362,"endTime":1782.442,"body":"which football does or does not adopt"},{"speaker":"Sam Robertson (Host)","startTime":1778.362,"endTime":1782.442,"body":"certain technologies there, and I"},{"speaker":"Sam Robertson (Host)","startTime":1782.442,"endTime":1784.752,"body":"know that you in your role, you get"},{"speaker":"Sam Robertson (Host)","startTime":1782.442,"endTime":1784.752,"body":"to see a lot of different sports."},{"speaker":"Sam Robertson (Host)","startTime":1784.782,"endTime":1788.682,"body":"Do you feel, and again, I don't want you"},{"speaker":"Sam Robertson (Host)","startTime":1784.782,"endTime":1788.682,"body":"to necessarily point out different sports"},{"speaker":"Sam Robertson (Host)","startTime":1788.712,"endTime":1792.732,"body":"for being good or bad or indifferent here,"},{"speaker":"Sam Robertson (Host)","startTime":1788.712,"endTime":1792.732,"body":"but do you think football actually is"},{"speaker":"Sam Robertson (Host)","startTime":1792.732,"endTime":1795.852,"body":"that much slower than many other sports"},{"speaker":"Sam Robertson (Host)","startTime":1792.732,"endTime":1795.852,"body":"out there in terms of rolling this out?"},{"speaker":"Nicolas Evans","startTime":1796.262,"endTime":1798.252,"body":"I think that there's"},{"speaker":"Nicolas Evans","startTime":1796.262,"endTime":1798.252,"body":"probably a difference in that"},{"speaker":"Nicolas Evans","startTime":1798.252,"endTime":1803.092,"body":"with FIFA we're really looking"},{"speaker":"Nicolas Evans","startTime":1798.252,"endTime":1803.092,"body":"at the entire footballing world."},{"speaker":"Nicolas Evans","startTime":1803.182,"endTime":1807.172,"body":"So we're looking at stakeholders,"},{"speaker":"Nicolas Evans","startTime":1803.182,"endTime":1807.172,"body":"that's elite competitions, semi-elite,"},{"speaker":"Nicolas Evans","startTime":1807.682,"endTime":1809.332,"body":"amateur, and then really grassroots."},{"speaker":"Nicolas Evans","startTime":1809.902,"endTime":1813.832,"body":"I think there's a careful assessment"},{"speaker":"Nicolas Evans","startTime":1809.902,"endTime":1813.832,"body":"every time a change is made to"},{"speaker":"Nicolas Evans","startTime":1813.832,"endTime":1817.372,"body":"make sure we don't disconnect the"},{"speaker":"Nicolas Evans","startTime":1813.832,"endTime":1817.372,"body":"higher levels from the lower ones."},{"speaker":"Nicolas Evans","startTime":1817.462,"endTime":1820.942,"body":"So I think when we look at technologies"},{"speaker":"Nicolas Evans","startTime":1817.462,"endTime":1820.942,"body":"that get brought in, they shouldn't"},{"speaker":"Nicolas Evans","startTime":1821.032,"endTime":1824.627,"body":"fundamentally change the game,"},{"speaker":"Nicolas Evans","startTime":1821.032,"endTime":1824.627,"body":"the way it's played, between the"},{"speaker":"Nicolas Evans","startTime":1824.627,"endTime":1826.217,"body":"elite level and the lower level."},{"speaker":"Nicolas Evans","startTime":1826.727,"endTime":1830.597,"body":"Yes, I do believe that the sort of"},{"speaker":"Nicolas Evans","startTime":1826.727,"endTime":1830.597,"body":"product that will be offered at an elite"},{"speaker":"Nicolas Evans","startTime":1830.597,"endTime":1834.407,"body":"level might be a different one in terms"},{"speaker":"Nicolas Evans","startTime":1830.597,"endTime":1834.407,"body":"of the means that we have to consume"},{"speaker":"Nicolas Evans","startTime":1834.407,"endTime":1837.317,"body":"it, the means that we have as a fan to"},{"speaker":"Nicolas Evans","startTime":1834.407,"endTime":1837.317,"body":"look at it and things like, you know,"},{"speaker":"Nicolas Evans","startTime":1837.327,"endTime":1839.147,"body":"data that we're going to get from it."},{"speaker":"Nicolas Evans","startTime":1839.597,"endTime":1844.397,"body":"But I think the core game is going"},{"speaker":"Nicolas Evans","startTime":1839.597,"endTime":1844.397,"body":"to stay understandable to the fan."},{"speaker":"Nicolas Evans","startTime":1844.527,"endTime":1847.647,"body":"The difference with lots of other"},{"speaker":"Nicolas Evans","startTime":1844.527,"endTime":1847.647,"body":"sports is just simply that there's"},{"speaker":"Nicolas Evans","startTime":1847.647,"endTime":1851.787,"body":"a smaller number of stakeholders to"},{"speaker":"Nicolas Evans","startTime":1847.647,"endTime":1851.787,"body":"deal with, either geographically,"},{"speaker":"Nicolas Evans","startTime":1851.787,"endTime":1853.447,"body":"or let's say, as a closed league."},{"speaker":"Nicolas Evans","startTime":1853.837,"endTime":1857.947,"body":"If we look at the North American models,"},{"speaker":"Nicolas Evans","startTime":1853.837,"endTime":1857.947,"body":"there's a much smaller set of stakeholders"},{"speaker":"Nicolas Evans","startTime":1857.947,"endTime":1861.847,"body":"that you need to look at, so also a very"},{"speaker":"Nicolas Evans","startTime":1857.947,"endTime":1861.847,"body":"different type of buy-in to get from it."},{"speaker":"Nicolas Evans","startTime":1861.847,"endTime":1865.527,"body":"So for me, it's by no means a negative,"},{"speaker":"Nicolas Evans","startTime":1861.847,"endTime":1865.527,"body":"because one of the charms I think of"},{"speaker":"Nicolas Evans","startTime":1865.577,"endTime":1869.527,"body":"football is this idea that I can go"},{"speaker":"Nicolas Evans","startTime":1865.577,"endTime":1869.527,"body":"from a non-league, 8th-tier player to"},{"speaker":"Nicolas Evans","startTime":1869.527,"endTime":1873.452,"body":"the World Cup in a matter of months"},{"speaker":"Nicolas Evans","startTime":1869.527,"endTime":1873.452,"body":"or years, and I think that's something"},{"speaker":"Nicolas Evans","startTime":1873.692,"endTime":1877.252,"body":"that we would never want to lose"},{"speaker":"Nicolas Evans","startTime":1873.692,"endTime":1877.252,"body":"by creating a virtual glass ceiling"},{"speaker":"Nicolas Evans","startTime":1877.492,"endTime":1879.402,"body":"between  the amateur and elite level."},{"speaker":"Nicolas Evans","startTime":1879.472,"endTime":1884.212,"body":"So it's just different models than some"},{"speaker":"Nicolas Evans","startTime":1879.472,"endTime":1884.212,"body":"of the other sports that aren't as global."},{"speaker":"Nicolas Evans","startTime":1884.392,"endTime":1888.697,"body":"And therefore, for me, that pace is"},{"speaker":"Nicolas Evans","startTime":1884.392,"endTime":1888.697,"body":"something somewhat intentional as well."},{"speaker":"Sam Robertson (Host)","startTime":1889.057,"endTime":1891.817,"body":"You mentioned the"},{"speaker":"Sam Robertson (Host)","startTime":1889.057,"endTime":1891.817,"body":"breadth and the depth of participation"},{"speaker":"Sam Robertson (Host)","startTime":1891.847,"endTime":1895.297,"body":"in football, particularly and certainly"},{"speaker":"Sam Robertson (Host)","startTime":1891.847,"endTime":1895.297,"body":"globally, compared to most sports"},{"speaker":"Sam Robertson (Host)","startTime":1895.807,"endTime":1900.277,"body":"- moving from the future, coming right"},{"speaker":"Sam Robertson (Host)","startTime":1895.807,"endTime":1900.277,"body":"back into the short term now, the"},{"speaker":"Sam Robertson (Host)","startTime":1900.277,"endTime":1904.087,"body":"2020 global pandemic has obviously"},{"speaker":"Sam Robertson (Host)","startTime":1900.277,"endTime":1904.087,"body":"created a lot of pressures for probably"},{"speaker":"Sam Robertson (Host)","startTime":1904.087,"endTime":1905.527,"body":"every organised sport on the planet."},{"speaker":"Sam Robertson (Host)","startTime":1905.942,"endTime":1909.032,"body":"Now, you've been at FIFA for over a"},{"speaker":"Sam Robertson (Host)","startTime":1905.942,"endTime":1909.032,"body":"decade now, and no doubt you've also"},{"speaker":"Sam Robertson (Host)","startTime":1909.032,"endTime":1910.502,"body":"seen a lot of change over that time."},{"speaker":"Sam Robertson (Host)","startTime":1910.772,"endTime":1914.742,"body":"What are some of the specific initiatives"},{"speaker":"Sam Robertson (Host)","startTime":1910.772,"endTime":1914.742,"body":"that FIFA are rolling out, or are planning"},{"speaker":"Sam Robertson (Host)","startTime":1914.762,"endTime":1919.082,"body":"to roll out, to ensure they're prepared"},{"speaker":"Sam Robertson (Host)","startTime":1914.762,"endTime":1919.082,"body":"for another pandemic or some other adverse"},{"speaker":"Sam Robertson (Host)","startTime":1919.082,"endTime":1920.432,"body":"event over the next couple of decades?"},{"speaker":"Nicolas Evans","startTime":1921.472,"endTime":1923.392,"body":"Let's not"},{"speaker":"Nicolas Evans","startTime":1921.472,"endTime":1923.392,"body":"hope for another pandemic."},{"speaker":"Nicolas Evans","startTime":1923.482,"endTime":1927.582,"body":"Of course, I think we, first of all,"},{"speaker":"Nicolas Evans","startTime":1923.482,"endTime":1927.582,"body":"have realised that virtually all"},{"speaker":"Nicolas Evans","startTime":1927.582,"endTime":1929.322,"body":"stakeholders have been affected by this."},{"speaker":"Nicolas Evans","startTime":1929.772,"endTime":1932.902,"body":"This might have been a realisation"},{"speaker":"Nicolas Evans","startTime":1929.772,"endTime":1932.902,"body":"that not too many had before."},{"speaker":"Nicolas Evans","startTime":1932.902,"endTime":1936.572,"body":"I think that there was a sense, or"},{"speaker":"Nicolas Evans","startTime":1932.902,"endTime":1936.572,"body":"still is, that a lot of sports may"},{"speaker":"Nicolas Evans","startTime":1936.572,"endTime":1940.452,"body":"be crisis resistant and this probably"},{"speaker":"Nicolas Evans","startTime":1936.572,"endTime":1940.452,"body":"sort of drew things to a hold no"},{"speaker":"Nicolas Evans","startTime":1940.452,"endTime":1942.732,"body":"one was expecting in this magnitude."},{"speaker":"Nicolas Evans","startTime":1943.447,"endTime":1946.357,"body":"What it has allowed us to do is"},{"speaker":"Nicolas Evans","startTime":1943.447,"endTime":1946.357,"body":"potentially decelerate some of"},{"speaker":"Nicolas Evans","startTime":1946.357,"endTime":1950.887,"body":"the discussions, maybe focus on"},{"speaker":"Nicolas Evans","startTime":1946.357,"endTime":1950.887,"body":"actually understanding the basics"},{"speaker":"Nicolas Evans","startTime":1950.887,"endTime":1954.067,"body":"and actually surviving rather than"},{"speaker":"Nicolas Evans","startTime":1950.887,"endTime":1954.067,"body":"just striving for growth and change."},{"speaker":"Nicolas Evans","startTime":1954.487,"endTime":1956.317,"body":"So I think there can be a positive for me."},{"speaker":"Nicolas Evans","startTime":1956.887,"endTime":1961.417,"body":"It has helped emphasise some of the"},{"speaker":"Nicolas Evans","startTime":1956.887,"endTime":1961.417,"body":"initiatives that are in place anyway."},{"speaker":"Nicolas Evans","startTime":1961.507,"endTime":1964.967,"body":"I think you can probably best summarise"},{"speaker":"Nicolas Evans","startTime":1961.507,"endTime":1964.967,"body":"it sort of as professionalising"},{"speaker":"Nicolas Evans","startTime":1965.462,"endTime":1966.752,"body":"different aspects of the game."},{"speaker":"Nicolas Evans","startTime":1966.752,"endTime":1970.492,"body":"And that's not in any way a negative"},{"speaker":"Nicolas Evans","startTime":1966.752,"endTime":1970.492,"body":"connotation, but really just to sort of"},{"speaker":"Nicolas Evans","startTime":1970.882,"endTime":1975.232,"body":"apply sound principles and really tools"},{"speaker":"Nicolas Evans","startTime":1970.882,"endTime":1975.232,"body":"that are available to develop the game."},{"speaker":"Nicolas Evans","startTime":1975.382,"endTime":1977.812,"body":"And I think there there's"},{"speaker":"Nicolas Evans","startTime":1975.382,"endTime":1977.812,"body":"probably different areas."},{"speaker":"Nicolas Evans","startTime":1978.142,"endTime":1981.052,"body":"One is just simply institutionally"},{"speaker":"Nicolas Evans","startTime":1978.142,"endTime":1981.052,"body":"recognising that there's a"},{"speaker":"Nicolas Evans","startTime":1981.052,"endTime":1982.372,"body":"multitude of stakeholders."},{"speaker":"Nicolas Evans","startTime":1982.402,"endTime":1984.562,"body":"So we are in this complex environment."},{"speaker":"Nicolas Evans","startTime":1984.562,"endTime":1988.842,"body":"Now it's not just an organization that"},{"speaker":"Nicolas Evans","startTime":1984.562,"endTime":1988.842,"body":"top-down decides how something is, but"},{"speaker":"Nicolas Evans","startTime":1988.842,"endTime":1993.132,"body":"we have a very congested match calendar,"},{"speaker":"Nicolas Evans","startTime":1988.842,"endTime":1993.132,"body":"which is true for many sports, which"},{"speaker":"Nicolas Evans","startTime":1993.132,"endTime":1994.482,"body":"is becoming the biggest challenge."},{"speaker":"Nicolas Evans","startTime":1994.482,"endTime":1998.082,"body":"So you need to onboard a lot of"},{"speaker":"Nicolas Evans","startTime":1994.482,"endTime":1998.082,"body":"the other professional football"},{"speaker":"Nicolas Evans","startTime":1998.082,"endTime":1999.722,"body":"stakeholders, media, etc."},{"speaker":"Nicolas Evans","startTime":2000.212,"endTime":2004.187,"body":"We're on a sound financial base in"},{"speaker":"Nicolas Evans","startTime":2000.212,"endTime":2004.187,"body":"football at FIFA and I think there"},{"speaker":"Nicolas Evans","startTime":2004.187,"endTime":2008.177,"body":"are some meaningful development"},{"speaker":"Nicolas Evans","startTime":2004.187,"endTime":2008.177,"body":"objectives here that this can be"},{"speaker":"Nicolas Evans","startTime":2008.207,"endTime":2009.587,"body":"operationally brought forward."},{"speaker":"Nicolas Evans","startTime":2010.007,"endTime":2012.717,"body":"So I think from an institutional"},{"speaker":"Nicolas Evans","startTime":2010.007,"endTime":2012.717,"body":"perspective, the change is well"},{"speaker":"Nicolas Evans","startTime":2012.737,"endTime":2016.457,"body":"possible, and then leaping a bit more"},{"speaker":"Nicolas Evans","startTime":2012.737,"endTime":2016.457,"body":"into the technical area where we work"},{"speaker":"Nicolas Evans","startTime":2016.457,"endTime":2020.722,"body":"on, I think there's four specific areas"},{"speaker":"Nicolas Evans","startTime":2016.457,"endTime":2020.722,"body":"that I can give a concrete example."},{"speaker":"Nicolas Evans","startTime":2020.962,"endTime":2025.432,"body":"First and foremost, we're building"},{"speaker":"Nicolas Evans","startTime":2020.962,"endTime":2025.432,"body":"a data ecosystem that we believe"},{"speaker":"Nicolas Evans","startTime":2025.432,"endTime":2029.002,"body":"will be able to cope with a lot"},{"speaker":"Nicolas Evans","startTime":2025.432,"endTime":2029.002,"body":"of these modern developments."},{"speaker":"Nicolas Evans","startTime":2029.212,"endTime":2033.352,"body":"So things like standardised formats"},{"speaker":"Nicolas Evans","startTime":2029.212,"endTime":2033.352,"body":"that we can exchange player data"},{"speaker":"Nicolas Evans","startTime":2033.352,"endTime":2038.272,"body":"that anyone who wants to, down to"},{"speaker":"Nicolas Evans","startTime":2033.352,"endTime":2038.272,"body":"the amateur level, find out how far"},{"speaker":"Nicolas Evans","startTime":2038.272,"endTime":2042.142,"body":"they've run in a game, that we can"},{"speaker":"Nicolas Evans","startTime":2038.272,"endTime":2042.142,"body":"offer open standards, algorithms,"},{"speaker":"Nicolas Evans","startTime":2042.232,"endTime":2044.402,"body":"that make that tech easier to get to."},{"speaker":"Nicolas Evans","startTime":2045.092,"endTime":2048.632,"body":"Second point with that is that"},{"speaker":"Nicolas Evans","startTime":2045.092,"endTime":2048.632,"body":"there's been a global development"},{"speaker":"Nicolas Evans","startTime":2048.632,"endTime":2052.082,"body":"for the last six years to create"},{"speaker":"Nicolas Evans","startTime":2048.632,"endTime":2052.082,"body":"what we call the 'FIFA Connect ID'."},{"speaker":"Nicolas Evans","startTime":2052.502,"endTime":2056.312,"body":"So this is really a harmonisation of"},{"speaker":"Nicolas Evans","startTime":2052.502,"endTime":2056.312,"body":"player registration, but essentially"},{"speaker":"Nicolas Evans","startTime":2056.312,"endTime":2061.232,"body":"means that you can relate any data that is"},{"speaker":"Nicolas Evans","startTime":2056.312,"endTime":2061.232,"body":"collected for a player back to him or her,"},{"speaker":"Nicolas Evans","startTime":2061.562,"endTime":2063.752,"body":"make that data available to the player."},{"speaker":"Nicolas Evans","startTime":2063.752,"endTime":2068.252,"body":"Creating a digital identifier, and that's"},{"speaker":"Nicolas Evans","startTime":2063.752,"endTime":2068.252,"body":"probably the right word, that will allow"},{"speaker":"Nicolas Evans","startTime":2068.562,"endTime":2072.402,"body":"the player to access data in their current"},{"speaker":"Nicolas Evans","startTime":2068.562,"endTime":2072.402,"body":"source rather than having it dissipated."},{"speaker":"Nicolas Evans","startTime":2073.152,"endTime":2076.242,"body":"The other two are probably what we'd"},{"speaker":"Nicolas Evans","startTime":2073.152,"endTime":2076.242,"body":"call the democratisation efforts."},{"speaker":"Nicolas Evans","startTime":2076.482,"endTime":2080.442,"body":"So we're actually trying to really use"},{"speaker":"Nicolas Evans","startTime":2076.482,"endTime":2080.442,"body":"the likes of artificial intelligence"},{"speaker":"Nicolas Evans","startTime":2080.802,"endTime":2084.852,"body":"to try and bring down the cost and make"},{"speaker":"Nicolas Evans","startTime":2080.802,"endTime":2084.852,"body":"this type of technology available to as"},{"speaker":"Nicolas Evans","startTime":2084.852,"endTime":2087.282,"body":"many different stakeholders as possible."},{"speaker":"Nicolas Evans","startTime":2087.282,"endTime":2089.442,"body":"You know, talking amateur,"},{"speaker":"Nicolas Evans","startTime":2087.282,"endTime":2089.442,"body":"maybe even grassroots."},{"speaker":"Nicolas Evans","startTime":2089.922,"endTime":2092.802,"body":"And, last but not least, is then"},{"speaker":"Nicolas Evans","startTime":2089.922,"endTime":2092.802,"body":"the fan engagement side of things."},{"speaker":"Nicolas Evans","startTime":2093.232,"endTime":2097.832,"body":"How do we make the spectacle more"},{"speaker":"Nicolas Evans","startTime":2093.232,"endTime":2097.832,"body":"interesting or how does data help"},{"speaker":"Nicolas Evans","startTime":2097.832,"endTime":2099.602,"body":"the fan to better read the game?"},{"speaker":"Nicolas Evans","startTime":2100.232,"endTime":2103.052,"body":"And I guess all of that, if you"},{"speaker":"Nicolas Evans","startTime":2100.232,"endTime":2103.052,"body":"want to, as an individual pillar,"},{"speaker":"Nicolas Evans","startTime":2103.112,"endTime":2106.782,"body":"could then be complemented by the"},{"speaker":"Nicolas Evans","startTime":2103.112,"endTime":2106.782,"body":"whole fact that education is clearly"},{"speaker":"Nicolas Evans","startTime":2106.782,"endTime":2110.142,"body":"something that's being pushed, lots"},{"speaker":"Nicolas Evans","startTime":2106.782,"endTime":2110.142,"body":"of programs that are being put in"},{"speaker":"Nicolas Evans","startTime":2110.142,"endTime":2111.612,"body":"place or that are already in place."},{"speaker":"Nicolas Evans","startTime":2112.122,"endTime":2115.962,"body":"And that includes referees, that"},{"speaker":"Nicolas Evans","startTime":2112.122,"endTime":2115.962,"body":"includes coaches, players, but"},{"speaker":"Nicolas Evans","startTime":2116.202,"endTime":2117.582,"body":"increasingly as well, the fans."},{"speaker":"Nicolas Evans","startTime":2117.852,"endTime":2121.212,"body":"So I know it might sound weird,"},{"speaker":"Nicolas Evans","startTime":2117.852,"endTime":2121.212,"body":"but I'll come back to my term"},{"speaker":"Nicolas Evans","startTime":2121.212,"endTime":2124.602,"body":"of professionalisation on all"},{"speaker":"Nicolas Evans","startTime":2121.212,"endTime":2124.602,"body":"levels, even down to the fans."},{"speaker":"Nicolas Evans","startTime":2124.602,"endTime":2128.827,"body":"We're just trying to make sure that"},{"speaker":"Nicolas Evans","startTime":2124.602,"endTime":2128.827,"body":"we can have a conversation that goes"},{"speaker":"Nicolas Evans","startTime":2128.827,"endTime":2132.567,"body":"beyond the speculative basics and"},{"speaker":"Nicolas Evans","startTime":2128.827,"endTime":2132.567,"body":"actually trying to bring in some of these"},{"speaker":"Nicolas Evans","startTime":2132.567,"endTime":2134.517,"body":"insights at all levels of the games."},{"speaker":"Nicolas Evans","startTime":2134.517,"endTime":2137.877,"body":"And I believe that institutionally,"},{"speaker":"Nicolas Evans","startTime":2134.517,"endTime":2137.877,"body":"and now technically as well,"},{"speaker":"Nicolas Evans","startTime":2137.877,"endTime":2139.197,"body":"we're well set to do that."},{"speaker":"Sam Robertson (Host)","startTime":2139.577,"endTime":2141.977,"body":"I was going to"},{"speaker":"Sam Robertson (Host)","startTime":2139.577,"endTime":2141.977,"body":"ask you a question on how you view,"},{"speaker":"Sam Robertson (Host)","startTime":2141.977,"endTime":2146.507,"body":"or how FIFA views itself, in terms of"},{"speaker":"Sam Robertson (Host)","startTime":2141.977,"endTime":2146.507,"body":"thought leadership on certain issues"},{"speaker":"Sam Robertson (Host)","startTime":2146.507,"endTime":2150.617,"body":"in sport, and obviously in particular"},{"speaker":"Sam Robertson (Host)","startTime":2146.507,"endTime":2150.617,"body":"football, but also in terms of"},{"speaker":"Sam Robertson (Host)","startTime":2150.617,"endTime":2152.687,"body":"technology uptake and new initiatives."},{"speaker":"Sam Robertson (Host)","startTime":2152.687,"endTime":2155.147,"body":"And I think you've probably somewhat"},{"speaker":"Sam Robertson (Host)","startTime":2152.687,"endTime":2155.147,"body":"answered it in your response there,"},{"speaker":"Sam Robertson (Host)","startTime":2155.147,"endTime":2157.487,"body":"but is that how FIFA does see itself?"},{"speaker":"Sam Robertson (Host)","startTime":2157.487,"endTime":2161.057,"body":"Does it see itself as really"},{"speaker":"Sam Robertson (Host)","startTime":2157.487,"endTime":2161.057,"body":"leading the way in terms of sports?"},{"speaker":"Sam Robertson (Host)","startTime":2161.057,"endTime":2164.447,"body":"And if it does, how does it intend to"},{"speaker":"Sam Robertson (Host)","startTime":2161.057,"endTime":2164.447,"body":"keep itself at the forefront of that?"},{"speaker":"Sam Robertson (Host)","startTime":2164.447,"endTime":2167.387,"body":"Is it through collaboration with"},{"speaker":"Sam Robertson (Host)","startTime":2164.447,"endTime":2167.387,"body":"partners and other industries?"},{"speaker":"Sam Robertson (Host)","startTime":2167.387,"endTime":2168.857,"body":"I know they're very active in that space."},{"speaker":"Nicolas Evans","startTime":2169.232,"endTime":2173.012,"body":"FIFA is fortunate to"},{"speaker":"Nicolas Evans","startTime":2169.232,"endTime":2173.012,"body":"be in a position that allows it to"},{"speaker":"Nicolas Evans","startTime":2173.012,"endTime":2176.942,"body":"have such thought leadership or to"},{"speaker":"Nicolas Evans","startTime":2173.012,"endTime":2176.942,"body":"choose to be such thought leadership."},{"speaker":"Nicolas Evans","startTime":2176.942,"endTime":2181.022,"body":"I think that's the big difference,"},{"speaker":"Nicolas Evans","startTime":2176.942,"endTime":2181.022,"body":"that there are resources available,"},{"speaker":"Nicolas Evans","startTime":2181.262,"endTime":2185.372,"body":"human resources, for one to actually"},{"speaker":"Nicolas Evans","startTime":2181.262,"endTime":2185.372,"body":"engage in this type of conversation."},{"speaker":"Nicolas Evans","startTime":2185.372,"endTime":2188.102,"body":"So that's a massive privilege"},{"speaker":"Nicolas Evans","startTime":2185.372,"endTime":2188.102,"body":"compared to a lot of other sports"},{"speaker":"Nicolas Evans","startTime":2188.102,"endTime":2189.362,"body":"that don't have the luxury."},{"speaker":"Nicolas Evans","startTime":2189.362,"endTime":2192.242,"body":"So I think that's where I start"},{"speaker":"Nicolas Evans","startTime":2189.362,"endTime":2192.242,"body":"off and saying then if you have"},{"speaker":"Nicolas Evans","startTime":2192.242,"endTime":2195.602,"body":"this possibility, then it's a"},{"speaker":"Nicolas Evans","startTime":2192.242,"endTime":2195.602,"body":"question of wanting to take it."},{"speaker":"Nicolas Evans","startTime":2195.632,"endTime":2198.717,"body":"And yes, I believe, as I just"},{"speaker":"Nicolas Evans","startTime":2195.632,"endTime":2198.717,"body":"mentioned, this whole idea of"},{"speaker":"Nicolas Evans","startTime":2199.007,"endTime":2202.437,"body":"education and thought leadership"},{"speaker":"Nicolas Evans","startTime":2199.007,"endTime":2202.437,"body":"is one that we take very seriously"},{"speaker":"Nicolas Evans","startTime":2202.437,"endTime":2203.877,"body":"and that we'd like to push forward."},{"speaker":"Nicolas Evans","startTime":2204.387,"endTime":2208.557,"body":"I think the core idea in a way is"},{"speaker":"Nicolas Evans","startTime":2204.387,"endTime":2208.557,"body":"protectionist, to make sure, look, the"},{"speaker":"Nicolas Evans","startTime":2208.557,"endTime":2212.427,"body":"game should stay what it is and we would"},{"speaker":"Nicolas Evans","startTime":2208.557,"endTime":2212.427,"body":"like to be in charge of the narrative."},{"speaker":"Nicolas Evans","startTime":2212.627,"endTime":2215.627,"body":"For that we do need to make sure"},{"speaker":"Nicolas Evans","startTime":2212.627,"endTime":2215.627,"body":"we don't miss fundamental changes."},{"speaker":"Nicolas Evans","startTime":2215.687,"endTime":2217.997,"body":"So that's just societal changes."},{"speaker":"Nicolas Evans","startTime":2217.997,"endTime":2220.607,"body":"You know, if people want to"},{"speaker":"Nicolas Evans","startTime":2217.997,"endTime":2220.607,"body":"consume the game through different"},{"speaker":"Nicolas Evans","startTime":2220.607,"endTime":2223.877,"body":"channels rather than typical"},{"speaker":"Nicolas Evans","startTime":2220.607,"endTime":2223.877,"body":"television that we're aware of it."},{"speaker":"Nicolas Evans","startTime":2224.177,"endTime":2227.597,"body":"When teams were asking to use more"},{"speaker":"Nicolas Evans","startTime":2224.177,"endTime":2227.597,"body":"and more wearables and collect this"},{"speaker":"Nicolas Evans","startTime":2227.597,"endTime":2231.367,"body":"data, rather than ignore the problem"},{"speaker":"Nicolas Evans","startTime":2227.597,"endTime":2231.367,"body":"and be a barrier to innovation"},{"speaker":"Nicolas Evans","startTime":2231.367,"endTime":2232.897,"body":"it was about how we embrace it."},{"speaker":"Nicolas Evans","startTime":2233.437,"endTime":2237.942,"body":"And I think there is, for sure, a"},{"speaker":"Nicolas Evans","startTime":2233.437,"endTime":2237.942,"body":"lot still to be done in how you can"},{"speaker":"Nicolas Evans","startTime":2237.942,"endTime":2241.842,"body":"bring in this factual and data-driven"},{"speaker":"Nicolas Evans","startTime":2237.942,"endTime":2241.842,"body":"decision-making, again, as part of"},{"speaker":"Nicolas Evans","startTime":2241.842,"endTime":2246.252,"body":"the professionalisation at all levels,"},{"speaker":"Nicolas Evans","startTime":2241.842,"endTime":2246.252,"body":"and then just transparent exchange."},{"speaker":"Nicolas Evans","startTime":2246.372,"endTime":2249.192,"body":"I think that's also something"},{"speaker":"Nicolas Evans","startTime":2246.372,"endTime":2249.192,"body":"that, as you've mentioned, it"},{"speaker":"Nicolas Evans","startTime":2249.192,"endTime":2250.452,"body":"needs to happen with industry."},{"speaker":"Nicolas Evans","startTime":2250.482,"endTime":2254.317,"body":"What products are out there that can"},{"speaker":"Nicolas Evans","startTime":2250.482,"endTime":2254.317,"body":"genuinely help make the game better?"},{"speaker":"Nicolas Evans","startTime":2254.707,"endTime":2258.737,"body":"At the same time we need academics,"},{"speaker":"Nicolas Evans","startTime":2254.707,"endTime":2258.737,"body":"we need research institutes and test"},{"speaker":"Nicolas Evans","startTime":2258.737,"endTime":2262.627,"body":"institutes that can check and balance"},{"speaker":"Nicolas Evans","startTime":2258.737,"endTime":2262.627,"body":"it a bit and say, look, this actually"},{"speaker":"Nicolas Evans","startTime":2262.627,"endTime":2266.797,"body":"isn't as good as you think it is, or"},{"speaker":"Nicolas Evans","startTime":2262.627,"endTime":2266.797,"body":"technology is a lot further so you"},{"speaker":"Nicolas Evans","startTime":2266.797,"endTime":2268.297,"body":"should actually be doing something else."},{"speaker":"Nicolas Evans","startTime":2268.717,"endTime":2272.467,"body":"So I think it's for us always this"},{"speaker":"Nicolas Evans","startTime":2268.717,"endTime":2272.467,"body":"golden triangle of football stakeholders,"},{"speaker":"Nicolas Evans","startTime":2272.467,"endTime":2276.907,"body":"industry, and research that should"},{"speaker":"Nicolas Evans","startTime":2272.467,"endTime":2276.907,"body":"help move this forward in a checked"},{"speaker":"Nicolas Evans","startTime":2276.907,"endTime":2281.247,"body":"and balanced way, while keeping the"},{"speaker":"Nicolas Evans","startTime":2276.907,"endTime":2281.247,"body":"interests of football and the needs of the"},{"speaker":"Nicolas Evans","startTime":2281.247,"endTime":2283.707,"body":"football industry and players at heart."},{"speaker":"Sam Robertson (Host)","startTime":2284.207,"endTime":2286.22,"body":"Turning our"},{"speaker":"Sam Robertson (Host)","startTime":2284.207,"endTime":2286.22,"body":"attention back to the question on hand,"},{"speaker":"Sam Robertson (Host)","startTime":2286.32,"endTime":2290.94,"body":"around the next couple of decades,"},{"speaker":"Sam Robertson (Host)","startTime":2286.32,"endTime":2290.94,"body":"it seems from listening to you speak"},{"speaker":"Sam Robertson (Host)","startTime":2290.94,"endTime":2294.0,"body":"about the last couple of questions in"},{"speaker":"Sam Robertson (Host)","startTime":2290.94,"endTime":2294.0,"body":"particular, it's at least part of your"},{"speaker":"Sam Robertson (Host)","startTime":2294.0,"endTime":2298.229,"body":"mandate to really entrench scientific"},{"speaker":"Sam Robertson (Host)","startTime":2294.0,"endTime":2298.229,"body":"principles into the game of football."},{"speaker":"Sam Robertson (Host)","startTime":2298.649,"endTime":2302.139,"body":"And outside looking in to FIFA, it"},{"speaker":"Sam Robertson (Host)","startTime":2298.649,"endTime":2302.139,"body":"looks like in particular, you've"},{"speaker":"Sam Robertson (Host)","startTime":2302.139,"endTime":2305.459,"body":"been successful at that with sports"},{"speaker":"Sam Robertson (Host)","startTime":2302.139,"endTime":2305.459,"body":"science, sports engineering, and"},{"speaker":"Sam Robertson (Host)","startTime":2305.459,"endTime":2308.159,"body":"obviously we've spoken about sports"},{"speaker":"Sam Robertson (Host)","startTime":2305.459,"endTime":2308.159,"body":"technology quite heavily already today."},{"speaker":"Sam Robertson (Host)","startTime":2308.609,"endTime":2311.919,"body":"What do you see the skill sets that"},{"speaker":"Sam Robertson (Host)","startTime":2308.609,"endTime":2311.919,"body":"FIFA will, and indeed other sporting"},{"speaker":"Sam Robertson (Host)","startTime":2311.919,"endTime":2314.109,"body":"organisations, will need for future staff?"},{"speaker":"Nicolas Evans","startTime":2314.479,"endTime":2317.869,"body":"I think that the key"},{"speaker":"Nicolas Evans","startTime":2314.479,"endTime":2317.869,"body":"word in this sense is specialisation."},{"speaker":"Nicolas Evans","startTime":2318.269,"endTime":2321.899,"body":"So, of course in a technological"},{"speaker":"Nicolas Evans","startTime":2318.269,"endTime":2321.899,"body":"area, we're talking about things"},{"speaker":"Nicolas Evans","startTime":2321.899,"endTime":2323.669,"body":"like data science or science."},{"speaker":"Nicolas Evans","startTime":2323.719,"endTime":2327.289,"body":"I think the same is true for pitch"},{"speaker":"Nicolas Evans","startTime":2323.719,"endTime":2327.289,"body":"management, agronomists, architects"},{"speaker":"Nicolas Evans","startTime":2327.289,"endTime":2329.619,"body":"working around stadiums, nutritionists."},{"speaker":"Nicolas Evans","startTime":2329.639,"endTime":2331.979,"body":"I think that there's not a"},{"speaker":"Nicolas Evans","startTime":2329.639,"endTime":2331.979,"body":"single area of sport where"},{"speaker":"Nicolas Evans","startTime":2332.409,"endTime":2334.319,"body":"specialisation isn't necessary."},{"speaker":"Nicolas Evans","startTime":2334.829,"endTime":2338.219,"body":"For me the two core aspects that"},{"speaker":"Nicolas Evans","startTime":2334.829,"endTime":2338.219,"body":"I would look at, the one I'd"},{"speaker":"Nicolas Evans","startTime":2338.219,"endTime":2339.599,"body":"call, sort of advanced basics."},{"speaker":"Nicolas Evans","startTime":2339.599,"endTime":2343.189,"body":"You know, when I was applying for"},{"speaker":"Nicolas Evans","startTime":2339.599,"endTime":2343.189,"body":"jobs 20 odd years ago, you put on"},{"speaker":"Nicolas Evans","startTime":2343.189,"endTime":2347.199,"body":"your CV that I have Microsoft skills,"},{"speaker":"Nicolas Evans","startTime":2343.189,"endTime":2347.199,"body":"I can do Excel, I can do Word."},{"speaker":"Nicolas Evans","startTime":2347.739,"endTime":2350.619,"body":"I don't think that's really up"},{"speaker":"Nicolas Evans","startTime":2347.739,"endTime":2350.619,"body":"to date anymore, but you just"},{"speaker":"Nicolas Evans","startTime":2350.619,"endTime":2352.059,"body":"need a lot more advanced basics."},{"speaker":"Nicolas Evans","startTime":2352.059,"endTime":2355.749,"body":"I think in technological suites,"},{"speaker":"Nicolas Evans","startTime":2352.059,"endTime":2355.749,"body":"in terms of a lot of these tools,"},{"speaker":"Nicolas Evans","startTime":2355.749,"endTime":2357.189,"body":"understanding social media."},{"speaker":"Nicolas Evans","startTime":2357.189,"endTime":2359.769,"body":"I'm not saying you have to be able"},{"speaker":"Nicolas Evans","startTime":2357.189,"endTime":2359.769,"body":"to manage a Twitter account or"},{"speaker":"Nicolas Evans","startTime":2359.769,"endTime":2362.379,"body":"something like that, but I think"},{"speaker":"Nicolas Evans","startTime":2359.769,"endTime":2362.379,"body":"just understand the bigger context."},{"speaker":"Nicolas Evans","startTime":2362.889,"endTime":2365.559,"body":"And then more importantly, as I"},{"speaker":"Nicolas Evans","startTime":2362.889,"endTime":2365.559,"body":"say, the specialist knowledge."},{"speaker":"Nicolas Evans","startTime":2365.989,"endTime":2369.139,"body":"I would almost argue it doesn't"},{"speaker":"Nicolas Evans","startTime":2365.989,"endTime":2369.139,"body":"particularly matter what the knowledge is."},{"speaker":"Nicolas Evans","startTime":2369.199,"endTime":2372.199,"body":"The very, very important part"},{"speaker":"Nicolas Evans","startTime":2369.199,"endTime":2372.199,"body":"that shouldn't be missed is that"},{"speaker":"Nicolas Evans","startTime":2372.199,"endTime":2375.109,"body":"that needs to be married with an"},{"speaker":"Nicolas Evans","startTime":2372.199,"endTime":2375.109,"body":"understanding of the sports industry."},{"speaker":"Nicolas Evans","startTime":2375.739,"endTime":2380.639,"body":"So if you don't understand how a"},{"speaker":"Nicolas Evans","startTime":2375.739,"endTime":2380.639,"body":"football player needs to train and"},{"speaker":"Nicolas Evans","startTime":2380.639,"endTime":2384.844,"body":"prepare for a game, you can be the best"},{"speaker":"Nicolas Evans","startTime":2380.639,"endTime":2384.844,"body":"data scientis, nutriologist, physical"},{"speaker":"Nicolas Evans","startTime":2384.844,"endTime":2388.054,"body":"preparator, but you're not going to"},{"speaker":"Nicolas Evans","startTime":2384.844,"endTime":2388.054,"body":"get the player to where he needs to be."},{"speaker":"Nicolas Evans","startTime":2388.084,"endTime":2391.954,"body":"So I think it's really this, the biggest"},{"speaker":"Nicolas Evans","startTime":2388.084,"endTime":2391.954,"body":"challenge that we're going to see is to"},{"speaker":"Nicolas Evans","startTime":2391.954,"endTime":2396.304,"body":"bring in specialists and to soften them"},{"speaker":"Nicolas Evans","startTime":2391.954,"endTime":2396.304,"body":"up, if you like, to better understand"},{"speaker":"Nicolas Evans","startTime":2396.304,"endTime":2401.104,"body":"the game or to take people who are in the"},{"speaker":"Nicolas Evans","startTime":2396.304,"endTime":2401.104,"body":"game and to toughen them up in tech terms."},{"speaker":"Nicolas Evans","startTime":2401.524,"endTime":2405.244,"body":"So I don't think there is actually one"},{"speaker":"Nicolas Evans","startTime":2401.524,"endTime":2405.244,"body":"simple way of answering that question,"},{"speaker":"Nicolas Evans","startTime":2405.244,"endTime":2409.624,"body":"but it is really, we need to make sure"},{"speaker":"Nicolas Evans","startTime":2405.244,"endTime":2409.624,"body":"that the specialist disciplines that are"},{"speaker":"Nicolas Evans","startTime":2409.624,"endTime":2414.514,"body":"out there can best possibly be applied"},{"speaker":"Nicolas Evans","startTime":2409.624,"endTime":2414.514,"body":"to sports and football, as you will very"},{"speaker":"Nicolas Evans","startTime":2414.724,"endTime":2418.294,"body":"well know, just has a very different"},{"speaker":"Nicolas Evans","startTime":2414.724,"endTime":2418.294,"body":"functioning logic and you can't just"},{"speaker":"Nicolas Evans","startTime":2418.294,"endTime":2422.414,"body":"take one-to-one data scientists from a"},{"speaker":"Nicolas Evans","startTime":2418.294,"endTime":2422.414,"body":"bank and put them in a football club and"},{"speaker":"Nicolas Evans","startTime":2422.474,"endTime":2426.884,"body":"expect immediate results without that"},{"speaker":"Nicolas Evans","startTime":2422.474,"endTime":2426.884,"body":"context being taken into consideration."},{"speaker":"Nicolas Evans","startTime":2427.244,"endTime":2431.134,"body":"So a lot of education efforts in"},{"speaker":"Nicolas Evans","startTime":2427.244,"endTime":2431.134,"body":"this space will also exactly need"},{"speaker":"Nicolas Evans","startTime":2431.134,"endTime":2435.139,"body":"to concentrate on what is it that"},{"speaker":"Nicolas Evans","startTime":2431.134,"endTime":2435.139,"body":"makes the sports industry special?"},{"speaker":"Nicolas Evans","startTime":2435.139,"endTime":2439.909,"body":"And how do you as a specialist"},{"speaker":"Nicolas Evans","startTime":2435.139,"endTime":2439.909,"body":"make your specialty work in an"},{"speaker":"Nicolas Evans","startTime":2439.909,"endTime":2445.294,"body":"environment that isn't necessarily"},{"speaker":"Nicolas Evans","startTime":2439.909,"endTime":2445.294,"body":"yet very adept at listening to you?"},{"speaker":"Sam Robertson (Host)","startTime":2446.574,"endTime":2449.094,"body":"Yeah, I wonder"},{"speaker":"Sam Robertson (Host)","startTime":2446.574,"endTime":2449.094,"body":"whether that's a real challenge for sport."},{"speaker":"Sam Robertson (Host)","startTime":2449.094,"endTime":2450.354,"body":"I certainly know it is in academia."},{"speaker":"Sam Robertson (Host)","startTime":2450.354,"endTime":2452.934,"body":"For instance, the longer you"},{"speaker":"Sam Robertson (Host)","startTime":2450.354,"endTime":2452.934,"body":"go in your career, the more"},{"speaker":"Sam Robertson (Host)","startTime":2452.934,"endTime":2453.954,"body":"of a generalist you become."},{"speaker":"Sam Robertson (Host)","startTime":2453.954,"endTime":2455.694,"body":"And I'd imagine that you've"},{"speaker":"Sam Robertson (Host)","startTime":2453.954,"endTime":2455.694,"body":"probably experienced that"},{"speaker":"Sam Robertson (Host)","startTime":2455.694,"endTime":2457.764,"body":"yourself in your career as well."},{"speaker":"Sam Robertson (Host)","startTime":2457.764,"endTime":2461.814,"body":"So it's a real quandary in how"},{"speaker":"Sam Robertson (Host)","startTime":2457.764,"endTime":2461.814,"body":"those skillsets are retained and"},{"speaker":"Sam Robertson (Host)","startTime":2461.814,"endTime":2465.264,"body":"valued and still useful for someone"},{"speaker":"Sam Robertson (Host)","startTime":2461.814,"endTime":2465.264,"body":"as they go through their career."},{"speaker":"Sam Robertson (Host)","startTime":2465.264,"endTime":2468.904,"body":"And obviously a lot of individuals"},{"speaker":"Sam Robertson (Host)","startTime":2465.264,"endTime":2468.904,"body":"start in a specialisation and go into"},{"speaker":"Sam Robertson (Host)","startTime":2468.904,"endTime":2472.044,"body":"management roles, but yeah, I think"},{"speaker":"Sam Robertson (Host)","startTime":2468.904,"endTime":2472.044,"body":"maybe that's something that's more"},{"speaker":"Sam Robertson (Host)","startTime":2472.044,"endTime":2475.224,"body":"of a comment about the sport rather"},{"speaker":"Sam Robertson (Host)","startTime":2472.044,"endTime":2475.224,"body":"than the career journey of people."},{"speaker":"Nicolas Evans","startTime":2475.379,"endTime":2475.889,"body":"Agreed."},{"speaker":"Nicolas Evans","startTime":2475.889,"endTime":2479.879,"body":"And I think for me, the question that"},{"speaker":"Nicolas Evans","startTime":2475.889,"endTime":2479.879,"body":"you're trying to assess, of course things"},{"speaker":"Nicolas Evans","startTime":2479.879,"endTime":2484.169,"body":"like data science, sports science, will"},{"speaker":"Nicolas Evans","startTime":2479.879,"endTime":2484.169,"body":"inevitably become much more prevalent."},{"speaker":"Nicolas Evans","startTime":2484.169,"endTime":2486.479,"body":"And I think, you know, you're not"},{"speaker":"Nicolas Evans","startTime":2484.169,"endTime":2486.479,"body":"going to be an assistant coach,"},{"speaker":"Nicolas Evans","startTime":2486.749,"endTime":2490.859,"body":"first, second, third, without a better"},{"speaker":"Nicolas Evans","startTime":2486.749,"endTime":2490.859,"body":"understanding of these data concepts."},{"speaker":"Nicolas Evans","startTime":2491.249,"endTime":2494.819,"body":"I think we're obviously going to see"},{"speaker":"Nicolas Evans","startTime":2491.249,"endTime":2494.819,"body":"a more holistic approach to things"},{"speaker":"Nicolas Evans","startTime":2494.819,"endTime":2497.519,"body":"like player training, I think that"},{"speaker":"Nicolas Evans","startTime":2494.819,"endTime":2497.519,"body":"the player will get more involved."},{"speaker":"Nicolas Evans","startTime":2497.944,"endTime":2501.484,"body":"The point I'm just trying to make is"},{"speaker":"Nicolas Evans","startTime":2497.944,"endTime":2501.484,"body":"that as a generalist, I don't think you"},{"speaker":"Nicolas Evans","startTime":2501.484,"endTime":2505.774,"body":"will cut it if you start and come in,"},{"speaker":"Nicolas Evans","startTime":2501.484,"endTime":2505.774,"body":"being a qualification of I was a former"},{"speaker":"Nicolas Evans","startTime":2505.774,"endTime":2510.844,"body":"player or a former athlete in itself is"},{"speaker":"Nicolas Evans","startTime":2505.774,"endTime":2510.844,"body":"not going to be sufficiently enough of a"},{"speaker":"Nicolas Evans","startTime":2510.844,"endTime":2513.064,"body":"qualifier to get you into that position."},{"speaker":"Nicolas Evans","startTime":2513.424,"endTime":2516.644,"body":"On the other hand, just the important"},{"speaker":"Nicolas Evans","startTime":2513.424,"endTime":2516.644,"body":"distinction at this stage is someone"},{"speaker":"Nicolas Evans","startTime":2516.664,"endTime":2520.354,"body":"who's just purely a specialist and"},{"speaker":"Nicolas Evans","startTime":2516.664,"endTime":2520.354,"body":"a very good specialist from an Ivy"},{"speaker":"Nicolas Evans","startTime":2520.354,"endTime":2524.164,"body":"League university, in itself is not"},{"speaker":"Nicolas Evans","startTime":2520.354,"endTime":2524.164,"body":"going to have an impact until they"},{"speaker":"Nicolas Evans","startTime":2524.164,"endTime":2526.144,"body":"understand the context they work in."},{"speaker":"Nicolas Evans","startTime":2526.474,"endTime":2530.214,"body":"So yes, of course, I think it's clear"},{"speaker":"Nicolas Evans","startTime":2526.474,"endTime":2530.214,"body":"that a lot of the career paths are"},{"speaker":"Nicolas Evans","startTime":2530.214,"endTime":2534.104,"body":"going to be a lot more data-centric,"},{"speaker":"Nicolas Evans","startTime":2530.214,"endTime":2534.104,"body":"but that's more in a sense that"},{"speaker":"Nicolas Evans","startTime":2534.284,"endTime":2535.634,"body":"anything could be quantified."},{"speaker":"Nicolas Evans","startTime":2535.634,"endTime":2539.054,"body":"I think we have this discussion"},{"speaker":"Nicolas Evans","startTime":2535.634,"endTime":2539.054,"body":"that eventually it will be good"},{"speaker":"Nicolas Evans","startTime":2539.054,"endTime":2542.124,"body":"if we can actually get things like"},{"speaker":"Nicolas Evans","startTime":2539.054,"endTime":2542.124,"body":"metabolic power or your player's"},{"speaker":"Nicolas Evans","startTime":2542.144,"endTime":2544.064,"body":"power and a lot goes into that."},{"speaker":"Nicolas Evans","startTime":2544.064,"endTime":2547.754,"body":"Again, I've mentioned nutrition, sleep"},{"speaker":"Nicolas Evans","startTime":2544.064,"endTime":2547.754,"body":"measurement, all of these elements."},{"speaker":"Nicolas Evans","startTime":2547.754,"endTime":2552.074,"body":"So I think in any field that you're going"},{"speaker":"Nicolas Evans","startTime":2547.754,"endTime":2552.074,"body":"in, the whole idea of quantification,"},{"speaker":"Nicolas Evans","startTime":2552.074,"endTime":2555.614,"body":"of being able to make sense of"},{"speaker":"Nicolas Evans","startTime":2552.074,"endTime":2555.614,"body":"context, is going to be more important."},{"speaker":"Nicolas Evans","startTime":2556.069,"endTime":2560.449,"body":"But yes, for sure, I believe that"},{"speaker":"Nicolas Evans","startTime":2556.069,"endTime":2560.449,"body":"the digital skills and data skills"},{"speaker":"Nicolas Evans","startTime":2560.449,"endTime":2563.779,"body":"is something that will be on the"},{"speaker":"Nicolas Evans","startTime":2560.449,"endTime":2563.779,"body":"rise, not as a negative, not as a"},{"speaker":"Nicolas Evans","startTime":2563.779,"endTime":2568.669,"body":"threat, but that you can actually get"},{"speaker":"Nicolas Evans","startTime":2563.779,"endTime":2568.669,"body":"insights even at a much lower level."},{"speaker":"Nicolas Evans","startTime":2568.669,"endTime":2572.509,"body":"And probably grassroots is a step too"},{"speaker":"Nicolas Evans","startTime":2568.669,"endTime":2572.509,"body":"far, but who knows even there if you"},{"speaker":"Nicolas Evans","startTime":2572.509,"endTime":2576.409,"body":"have the simple softwares that can"},{"speaker":"Nicolas Evans","startTime":2572.509,"endTime":2576.409,"body":"sort of help you with formations and go"},{"speaker":"Nicolas Evans","startTime":2576.409,"endTime":2579.679,"body":"forward, if you can have a simple video"},{"speaker":"Nicolas Evans","startTime":2576.409,"endTime":2579.679,"body":"that allows you to look at the game."},{"speaker":"Nicolas Evans","startTime":2580.129,"endTime":2582.859,"body":"So I think there's a lot to be"},{"speaker":"Nicolas Evans","startTime":2580.129,"endTime":2582.859,"body":"gained, a lot of rewards, from"},{"speaker":"Nicolas Evans","startTime":2582.859,"endTime":2586.699,"body":"having this sort of technical"},{"speaker":"Nicolas Evans","startTime":2582.859,"endTime":2586.699,"body":"skillset come through in the future."},{"speaker":"Sam Robertson (Host)","startTime":2587.059,"endTime":2590.379,"body":"I absolutely"},{"speaker":"Sam Robertson (Host)","startTime":2587.059,"endTime":2590.379,"body":"agree and I do spare a thought for these"},{"speaker":"Sam Robertson (Host)","startTime":2590.759,"endTime":2593.979,"body":"specialisations like biomechanics and"},{"speaker":"Sam Robertson (Host)","startTime":2590.759,"endTime":2593.979,"body":"skill acquisition that really haven't"},{"speaker":"Sam Robertson (Host)","startTime":2593.979,"endTime":2598.254,"body":"established themselves in almost any"},{"speaker":"Sam Robertson (Host)","startTime":2593.979,"endTime":2598.254,"body":"sport anymore, because, quite frankly,"},{"speaker":"Sam Robertson (Host)","startTime":2598.254,"endTime":2601.824,"body":"purely and simply there isn't a wage"},{"speaker":"Sam Robertson (Host)","startTime":2598.254,"endTime":2601.824,"body":"bill that can probably afford them."},{"speaker":"Sam Robertson (Host)","startTime":2601.824,"endTime":2603.894,"body":"So I do spare a thought for them."},{"speaker":"Nicolas Evans","startTime":2604.419,"endTime":2607.519,"body":"I do agree and I"},{"speaker":"Nicolas Evans","startTime":2604.419,"endTime":2607.519,"body":"think obviously the biomechanists,"},{"speaker":"Nicolas Evans","startTime":2607.539,"endTime":2608.919,"body":"the medical side is critical."},{"speaker":"Nicolas Evans","startTime":2609.019,"endTime":2612.829,"body":"I think what a lot of people are trying"},{"speaker":"Nicolas Evans","startTime":2609.019,"endTime":2612.829,"body":"to do, and you will never be able to"},{"speaker":"Nicolas Evans","startTime":2612.829,"endTime":2616.849,"body":"replace the original, is that you're"},{"speaker":"Nicolas Evans","startTime":2612.829,"endTime":2616.849,"body":"trying to find much easier proxies for it."},{"speaker":"Nicolas Evans","startTime":2616.849,"endTime":2620.839,"body":"So if I have an accelerometer in my"},{"speaker":"Nicolas Evans","startTime":2616.849,"endTime":2620.839,"body":"iPhone today, or in my Android phone"},{"speaker":"Nicolas Evans","startTime":2620.839,"endTime":2624.879,"body":"for that matter, I might already be"},{"speaker":"Nicolas Evans","startTime":2620.839,"endTime":2624.879,"body":"getting some data that could help me"},{"speaker":"Nicolas Evans","startTime":2625.149,"endTime":2626.889,"body":"without needing to go onto a force plate."},{"speaker":"Nicolas Evans","startTime":2626.949,"endTime":2631.089,"body":"Now, again, in my role as Head of"},{"speaker":"Nicolas Evans","startTime":2626.949,"endTime":2631.089,"body":"Research, I'm not advocating that we"},{"speaker":"Nicolas Evans","startTime":2631.089,"endTime":2635.139,"body":"skip any steps, but I think, again, it's"},{"speaker":"Nicolas Evans","startTime":2631.089,"endTime":2635.139,"body":"this holistic view to say that probably"},{"speaker":"Nicolas Evans","startTime":2635.139,"endTime":2640.689,"body":"the individual granularity of each data"},{"speaker":"Nicolas Evans","startTime":2635.139,"endTime":2640.689,"body":"point becomes slightly less important"},{"speaker":"Nicolas Evans","startTime":2640.959,"endTime":2642.669,"body":"if I have the bigger picture connected."},{"speaker":"Nicolas Evans","startTime":2643.059,"endTime":2646.069,"body":"So I think that yes, of course,"},{"speaker":"Nicolas Evans","startTime":2643.059,"endTime":2646.069,"body":"there will always be a place, and"},{"speaker":"Nicolas Evans","startTime":2646.069,"endTime":2649.649,"body":"especially at the elite level and"},{"speaker":"Nicolas Evans","startTime":2646.069,"endTime":2649.649,"body":"in training and looking at injuries"},{"speaker":"Nicolas Evans","startTime":2649.679,"endTime":2651.114,"body":"there will always be a need for that."},{"speaker":"Nicolas Evans","startTime":2651.474,"endTime":2656.244,"body":"But I do believe that there is probably,"},{"speaker":"Nicolas Evans","startTime":2651.474,"endTime":2656.244,"body":"as I say, a slight vulgarisation of the"},{"speaker":"Nicolas Evans","startTime":2656.244,"endTime":2660.714,"body":"data itself, as you get more and more"},{"speaker":"Nicolas Evans","startTime":2656.244,"endTime":2660.714,"body":"a complete picture, the actual data"},{"speaker":"Nicolas Evans","startTime":2660.714,"endTime":2662.754,"body":"point in itself becomes less critical."},{"speaker":"Sam Robertson (Host)","startTime":2663.004,"endTime":2665.564,"body":"Nicolas, to"},{"speaker":"Sam Robertson (Host)","startTime":2663.004,"endTime":2665.564,"body":"wrap things up, what do you foresee"},{"speaker":"Sam Robertson (Host)","startTime":2665.564,"endTime":2670.274,"body":"as the key difference between sport"},{"speaker":"Sam Robertson (Host)","startTime":2665.564,"endTime":2670.274,"body":"today and sport in 20 years time?"},{"speaker":"Sam Robertson (Host)","startTime":2670.274,"endTime":2673.544,"body":"I mean, we've talked a lot about"},{"speaker":"Sam Robertson (Host)","startTime":2670.274,"endTime":2673.544,"body":"technology and skill sets of individuals,"},{"speaker":"Sam Robertson (Host)","startTime":2673.544,"endTime":2677.214,"body":"and the surge of data, which is"},{"speaker":"Sam Robertson (Host)","startTime":2673.544,"endTime":2677.214,"body":"not necessarily a sports-specific"},{"speaker":"Sam Robertson (Host)","startTime":2677.234,"endTime":2680.354,"body":"phenomenon, but what are the other"},{"speaker":"Sam Robertson (Host)","startTime":2677.234,"endTime":2680.354,"body":"differences or the key differences that"},{"speaker":"Sam Robertson (Host)","startTime":2680.354,"endTime":2683.234,"body":"we haven't touched on today that you"},{"speaker":"Sam Robertson (Host)","startTime":2680.354,"endTime":2683.234,"body":"might see in a couple of decades time?"},{"speaker":"Nicolas Evans","startTime":2683.404,"endTime":2685.894,"body":"Yeah, I mean that's the"},{"speaker":"Nicolas Evans","startTime":2683.404,"endTime":2685.894,"body":"crystal ball that we're all looking for."},{"speaker":"Nicolas Evans","startTime":2685.954,"endTime":2691.324,"body":"I think that the fundamental part of"},{"speaker":"Nicolas Evans","startTime":2685.954,"endTime":2691.324,"body":"the sport itself, so how the activity"},{"speaker":"Nicolas Evans","startTime":2691.324,"endTime":2693.544,"body":"happens, shouldn't particularly change."},{"speaker":"Nicolas Evans","startTime":2693.904,"endTime":2698.354,"body":"I think we will see at the elite level,"},{"speaker":"Nicolas Evans","startTime":2693.904,"endTime":2698.354,"body":"as I say, more of a productisation,"},{"speaker":"Nicolas Evans","startTime":2698.374,"endTime":2702.274,"body":"or they will become more distinct"},{"speaker":"Nicolas Evans","startTime":2698.374,"endTime":2702.274,"body":"products that are probably really more"},{"speaker":"Nicolas Evans","startTime":2702.274,"endTime":2705.634,"body":"geared towards an audience without"},{"speaker":"Nicolas Evans","startTime":2702.274,"endTime":2705.634,"body":"really using the word entertainment."},{"speaker":"Nicolas Evans","startTime":2705.634,"endTime":2709.374,"body":"But I do think that a lot of this"},{"speaker":"Nicolas Evans","startTime":2705.634,"endTime":2709.374,"body":"connected data will be used for"},{"speaker":"Nicolas Evans","startTime":2709.374,"endTime":2711.064,"body":"a way to give people insights."},{"speaker":"Nicolas Evans","startTime":2711.574,"endTime":2714.574,"body":"I think we've seen over the last"},{"speaker":"Nicolas Evans","startTime":2711.574,"endTime":2714.574,"body":"10 years, to take the football"},{"speaker":"Nicolas Evans","startTime":2714.574,"endTime":2716.704,"body":"example, a normal evolution."},{"speaker":"Nicolas Evans","startTime":2716.704,"endTime":2719.314,"body":"Like, you know, a goalkeeper is"},{"speaker":"Nicolas Evans","startTime":2716.704,"endTime":2719.314,"body":"becoming more of a team player"},{"speaker":"Nicolas Evans","startTime":2719.314,"endTime":2721.924,"body":"rather than just being the guy"},{"speaker":"Nicolas Evans","startTime":2719.314,"endTime":2721.924,"body":"at the back who stops the balls."},{"speaker":"Nicolas Evans","startTime":2722.314,"endTime":2725.824,"body":"And I think you will have evolutions"},{"speaker":"Nicolas Evans","startTime":2722.314,"endTime":2725.824,"body":"like that in sport that you'll be able"},{"speaker":"Nicolas Evans","startTime":2726.064,"endTime":2731.324,"body":"because of simpler access to technology,"},{"speaker":"Nicolas Evans","startTime":2726.064,"endTime":2731.324,"body":"because just simply of evolution and"},{"speaker":"Nicolas Evans","startTime":2731.734,"endTime":2735.284,"body":"players' own understanding of their"},{"speaker":"Nicolas Evans","startTime":2731.734,"endTime":2735.284,"body":"wellbeing and training, that they"},{"speaker":"Nicolas Evans","startTime":2735.284,"endTime":2737.054,"body":"will want to push their own limits."},{"speaker":"Nicolas Evans","startTime":2737.054,"endTime":2740.264,"body":"I think you will see the"},{"speaker":"Nicolas Evans","startTime":2737.054,"endTime":2740.264,"body":"same specialisation and"},{"speaker":"Nicolas Evans","startTime":2740.264,"endTime":2741.834,"body":"professionalisation on the pitch."},{"speaker":"Nicolas Evans","startTime":2741.854,"endTime":2745.954,"body":"So I think that will be less of this"},{"speaker":"Nicolas Evans","startTime":2741.854,"endTime":2745.954,"body":"casual or things left down to chance."},{"speaker":"Nicolas Evans","startTime":2746.254,"endTime":2750.154,"body":"And therefore, I believe that, well, it's"},{"speaker":"Nicolas Evans","startTime":2746.254,"endTime":2750.154,"body":"not going to be more predictable, I just"},{"speaker":"Nicolas Evans","startTime":2750.154,"endTime":2754.624,"body":"think there will be less random surprises"},{"speaker":"Nicolas Evans","startTime":2750.154,"endTime":2754.624,"body":"than we have today - at the elite level."},{"speaker":"Nicolas Evans","startTime":2755.144,"endTime":2760.594,"body":"I think at grassroots level, if anything,"},{"speaker":"Nicolas Evans","startTime":2755.144,"endTime":2760.594,"body":"the participation will depend on the"},{"speaker":"Nicolas Evans","startTime":2760.684,"endTime":2762.844,"body":"almost fun or entertainment factor."},{"speaker":"Nicolas Evans","startTime":2763.264,"endTime":2767.824,"body":"So again, we're obviously talking"},{"speaker":"Nicolas Evans","startTime":2763.264,"endTime":2767.824,"body":"about competing with esports and"},{"speaker":"Nicolas Evans","startTime":2767.824,"endTime":2769.384,"body":"gaming and these types of things."},{"speaker":"Nicolas Evans","startTime":2769.384,"endTime":2773.874,"body":"So as long as you can adjust the"},{"speaker":"Nicolas Evans","startTime":2769.384,"endTime":2773.874,"body":"formats on the grassroots level, and"},{"speaker":"Nicolas Evans","startTime":2773.874,"endTime":2777.124,"body":"I think football is a nice example"},{"speaker":"Nicolas Evans","startTime":2773.874,"endTime":2777.124,"body":"where you can just literally go onto"},{"speaker":"Nicolas Evans","startTime":2777.144,"endTime":2781.194,"body":"the street, kick a ball around, whether"},{"speaker":"Nicolas Evans","startTime":2777.144,"endTime":2781.194,"body":"you play on one goal or two, I think"},{"speaker":"Nicolas Evans","startTime":2781.194,"endTime":2782.454,"body":"you're always going to be flexible."},{"speaker":"Nicolas Evans","startTime":2782.454,"endTime":2786.564,"body":"So I think a lot of sports that"},{"speaker":"Nicolas Evans","startTime":2782.454,"endTime":2786.564,"body":"might require heavy infrastructure"},{"speaker":"Nicolas Evans","startTime":2786.684,"endTime":2790.014,"body":"or that need a lot of buy-in, they"},{"speaker":"Nicolas Evans","startTime":2786.684,"endTime":2790.014,"body":"are potentially going struggle."},{"speaker":"Nicolas Evans","startTime":2790.044,"endTime":2793.774,"body":"Or if you need to get 36 players"},{"speaker":"Nicolas Evans","startTime":2790.044,"endTime":2793.774,"body":"together just to play a match,"},{"speaker":"Nicolas Evans","startTime":2793.814,"endTime":2795.004,"body":"that's going to be harder."},{"speaker":"Nicolas Evans","startTime":2795.004,"endTime":2798.964,"body":"So I think as a pastime and social"},{"speaker":"Nicolas Evans","startTime":2795.004,"endTime":2798.964,"body":"phenomenon, you're probably going to"},{"speaker":"Nicolas Evans","startTime":2798.964,"endTime":2803.284,"body":"see these smaller groups or smaller"},{"speaker":"Nicolas Evans","startTime":2798.964,"endTime":2803.284,"body":"sided games evolve just from a"},{"speaker":"Nicolas Evans","startTime":2803.284,"endTime":2805.954,"body":"perspective of time and practicality."},{"speaker":"Nicolas Evans","startTime":2806.224,"endTime":2810.954,"body":"But I do think that, again, the key"},{"speaker":"Nicolas Evans","startTime":2806.224,"endTime":2810.954,"body":"change that we'll see will just be"},{"speaker":"Nicolas Evans","startTime":2810.954,"endTime":2815.724,"body":"there's going to be an education of all"},{"speaker":"Nicolas Evans","startTime":2810.954,"endTime":2815.724,"body":"parties, including the spectators, and"},{"speaker":"Nicolas Evans","startTime":2815.724,"endTime":2820.494,"body":"that will probably, while not take away"},{"speaker":"Nicolas Evans","startTime":2815.724,"endTime":2820.494,"body":"the banter and the pub talk, probably"},{"speaker":"Nicolas Evans","startTime":2820.494,"endTime":2822.504,"body":"take that to a level that's more informed."},{"speaker":"Sam Robertson (Host)","startTime":2822.974,"endTime":2825.385,"body":"Yeah, I couldn't"},{"speaker":"Sam Robertson (Host)","startTime":2822.974,"endTime":2825.385,"body":"agree more and you talked about the"},{"speaker":"Sam Robertson (Host)","startTime":2825.415,"endTime":2828.535,"body":"simplicity of football there, and I"},{"speaker":"Sam Robertson (Host)","startTime":2825.415,"endTime":2828.535,"body":"think basketball is a similar sport in"},{"speaker":"Sam Robertson (Host)","startTime":2828.535,"endTime":2831.685,"body":"that respect that it can be just done"},{"speaker":"Sam Robertson (Host)","startTime":2828.535,"endTime":2831.685,"body":"about anywhere on the street and I think"},{"speaker":"Sam Robertson (Host)","startTime":2831.685,"endTime":2833.155,"body":"that's one of its great properties."},{"speaker":"Sam Robertson (Host)","startTime":2833.695,"endTime":2835.435,"body":"On that note, that's all we have time for."},{"speaker":"Sam Robertson (Host)","startTime":2835.615,"endTime":2838.285,"body":"Thanks once again for joining me, Nicolas,"},{"speaker":"Sam Robertson (Host)","startTime":2835.615,"endTime":2838.285,"body":"it was a pleasure speaking to you."},{"speaker":"Nicolas Evans","startTime":2838.735,"endTime":2843.515,"body":"Same here,"},{"speaker":"Nicolas Evans","startTime":2838.735,"endTime":2843.515,"body":"thank you very much."},{"speaker":"Sam Robertson (Host)","startTime":2846.415,"endTime":2848.665,"body":"And now some final"},{"speaker":"Sam Robertson (Host)","startTime":2846.415,"endTime":2848.665,"body":"thoughts from me on today's question."},{"speaker":"Sam Robertson (Host)","startTime":2848.925,"endTime":2852.255,"body":"Predicting the future with total"},{"speaker":"Sam Robertson (Host)","startTime":2848.925,"endTime":2852.255,"body":"accuracy is impossible, but it seems"},{"speaker":"Sam Robertson (Host)","startTime":2852.255,"endTime":2855.825,"body":"as though what's truly important - and"},{"speaker":"Sam Robertson (Host)","startTime":2852.255,"endTime":2855.825,"body":"actually possible - is identifying"},{"speaker":"Sam Robertson (Host)","startTime":2855.825,"endTime":2858.885,"body":"and preparing for a whole range"},{"speaker":"Sam Robertson (Host)","startTime":2855.825,"endTime":2858.885,"body":"of potential future scenarios."},{"speaker":"Sam Robertson (Host)","startTime":2859.305,"endTime":2863.265,"body":"This takes immense planning and skill,"},{"speaker":"Sam Robertson (Host)","startTime":2859.305,"endTime":2863.265,"body":"but as we've learnt today, it can be done."},{"speaker":"Sam Robertson (Host)","startTime":2863.855,"endTime":2867.065,"body":"Organisations that simply follow"},{"speaker":"Sam Robertson (Host)","startTime":2863.855,"endTime":2867.065,"body":"the leader are destined to return"},{"speaker":"Sam Robertson (Host)","startTime":2867.065,"endTime":2870.245,"body":"suboptimal results, both on and"},{"speaker":"Sam Robertson (Host)","startTime":2867.065,"endTime":2870.245,"body":"off the field of competition."},{"speaker":"Sam Robertson (Host)","startTime":2870.635,"endTime":2873.605,"body":"Or worse still, they leave"},{"speaker":"Sam Robertson (Host)","startTime":2870.635,"endTime":2873.605,"body":"themselves most vulnerable to ruin"},{"speaker":"Sam Robertson (Host)","startTime":2873.665,"endTime":2875.195,"body":"as the world around them moves on."},{"speaker":"Sam Robertson (Host)","startTime":2875.795,"endTime":2878.585,"body":"However, future planning is"},{"speaker":"Sam Robertson (Host)","startTime":2875.795,"endTime":2878.585,"body":"more than just an exercise for"},{"speaker":"Sam Robertson (Host)","startTime":2878.585,"endTime":2879.875,"body":"governing bodies and leagues."},{"speaker":"Sam Robertson (Host)","startTime":2880.115,"endTime":2883.595,"body":"Universities need to teach content that"},{"speaker":"Sam Robertson (Host)","startTime":2880.115,"endTime":2883.595,"body":"is relevant to the jobs that students will"},{"speaker":"Sam Robertson (Host)","startTime":2883.595,"endTime":2886.04,"body":"have - some of which may not yet exist."},{"speaker":"Sam Robertson (Host)","startTime":2886.37,"endTime":2889.7,"body":"This content should also cross"},{"speaker":"Sam Robertson (Host)","startTime":2886.37,"endTime":2889.7,"body":"disciplines and emphasise the importance"},{"speaker":"Sam Robertson (Host)","startTime":2889.7,"endTime":2891.41,"body":"of collaboration and innovation."},{"speaker":"Sam Robertson (Host)","startTime":2891.59,"endTime":2894.2,"body":"Manufacturers need to develop"},{"speaker":"Sam Robertson (Host)","startTime":2891.59,"endTime":2894.2,"body":"products that are impactful"},{"speaker":"Sam Robertson (Host)","startTime":2894.35,"endTime":2895.64,"body":"and have a decent shelf life."},{"speaker":"Sam Robertson (Host)","startTime":2896.06,"endTime":2898.7,"body":"And of course, if broadcasters"},{"speaker":"Sam Robertson (Host)","startTime":2896.06,"endTime":2898.7,"body":"don't continually find ways to"},{"speaker":"Sam Robertson (Host)","startTime":2898.7,"endTime":2902.03,"body":"make sport viewership entertaining,"},{"speaker":"Sam Robertson (Host)","startTime":2898.7,"endTime":2902.03,"body":"then people just won't tune in."},{"speaker":"Sam Robertson (Host)","startTime":2902.36,"endTime":2905.54,"body":"The great challenge, it appears, is to"},{"speaker":"Sam Robertson (Host)","startTime":2902.36,"endTime":2905.54,"body":"balance current viability with future"},{"speaker":"Sam Robertson (Host)","startTime":2905.54,"endTime":2909.59,"body":"relevance; two exercises that require very"},{"speaker":"Sam Robertson (Host)","startTime":2905.54,"endTime":2909.59,"body":"different modes of thinking and planning."},{"speaker":"Sam Robertson (Host)","startTime":2909.965,"endTime":2914.495,"body":"For most organisations, this will require"},{"speaker":"Sam Robertson (Host)","startTime":2909.965,"endTime":2914.495,"body":"diverse roles and people - including"},{"speaker":"Sam Robertson (Host)","startTime":2914.495,"endTime":2918.005,"body":"some from outside of sport - as well"},{"speaker":"Sam Robertson (Host)","startTime":2914.495,"endTime":2918.005,"body":"as strong leadership and a willingness"},{"speaker":"Sam Robertson (Host)","startTime":2918.005,"endTime":2921.935,"body":"to take calculated risks, something"},{"speaker":"Sam Robertson (Host)","startTime":2918.005,"endTime":2921.935,"body":"many sports actively shy away from."},{"speaker":"Sam Robertson (Host)","startTime":2922.235,"endTime":2924.725,"body":"The strongest organisations"},{"speaker":"Sam Robertson (Host)","startTime":2922.235,"endTime":2924.725,"body":"will be comfortable and secure"},{"speaker":"Sam Robertson (Host)","startTime":2924.725,"endTime":2927.635,"body":"in such an approach, with an"},{"speaker":"Sam Robertson (Host)","startTime":2924.725,"endTime":2927.635,"body":"openness to share and collaborate."},{"speaker":"Sam Robertson (Host)","startTime":2928.055,"endTime":2930.365,"body":"There's little doubt that in just"},{"speaker":"Sam Robertson (Host)","startTime":2928.055,"endTime":2930.365,"body":"a couple of decades, there will"},{"speaker":"Sam Robertson (Host)","startTime":2930.365,"endTime":2933.605,"body":"be new sports, as well as new ways"},{"speaker":"Sam Robertson (Host)","startTime":2930.365,"endTime":2933.605,"body":"of participation and consumption."},{"speaker":"Sam Robertson (Host)","startTime":2933.985,"endTime":2936.655,"body":"Ensuring that all of sport's"},{"speaker":"Sam Robertson (Host)","startTime":2933.985,"endTime":2936.655,"body":"many stakeholders benefit may"},{"speaker":"Sam Robertson (Host)","startTime":2936.655,"endTime":2939.625,"body":"not always be possible - most of"},{"speaker":"Sam Robertson (Host)","startTime":2936.655,"endTime":2939.625,"body":"the time, someone will miss out."},{"speaker":"Sam Robertson (Host)","startTime":2940.015,"endTime":2942.445,"body":"To help guide our decisions, we"},{"speaker":"Sam Robertson (Host)","startTime":2940.015,"endTime":2942.445,"body":"need to be clear on what it is"},{"speaker":"Sam Robertson (Host)","startTime":2942.445,"endTime":2946.215,"body":"about our sport that we stand for"},{"speaker":"Sam Robertson (Host)","startTime":2942.445,"endTime":2946.215,"body":"and what we most want to emphasise."},{"speaker":"Sam Robertson (Host)","startTime":2946.615,"endTime":2947.335,"body":"Entertainment?"},{"speaker":"Sam Robertson (Host)","startTime":2947.725,"endTime":2948.415,"body":"Inclusion?"},{"speaker":"Sam Robertson (Host)","startTime":2948.745,"endTime":2951.805,"body":"And of course, pushing the"},{"speaker":"Sam Robertson (Host)","startTime":2948.745,"endTime":2951.805,"body":"boundaries of human performance."},{"speaker":"Sam Robertson (Host)","startTime":2952.375,"endTime":2955.135,"body":"I'm Sam Robertson and this"},{"speaker":"Sam Robertson (Host)","startTime":2952.375,"endTime":2955.135,"body":"has been One Track Mind."},{"speaker":"Sam Robertson (Host)","startTime":2955.615,"endTime":2958.255,"body":"Join us next episode, where"},{"speaker":"Sam Robertson (Host)","startTime":2955.615,"endTime":2958.255,"body":"we'll be asking: Should"},{"speaker":"Sam Robertson (Host)","startTime":2958.255,"endTime":2959.845,"body":"sport contribute to society?"},{"speaker":"Lara Chan-Baker","startTime":2961.655,"endTime":2965.535,"body":"One Track Mind is brought"},{"speaker":"Lara Chan-Baker","startTime":2961.655,"endTime":2965.535,"body":"to you by Track and Victoria University."},{"speaker":"Lara Chan-Baker","startTime":2965.935,"endTime":2969.175,"body":"Our host is professor Sam"},{"speaker":"Lara Chan-Baker","startTime":2965.935,"endTime":2969.175,"body":"Robertson and our producer is"},{"speaker":"Lara Chan-Baker","startTime":2969.175,"endTime":2970.825,"body":"Lara Chan-Baker - that's me!"},{"speaker":"Lara Chan-Baker","startTime":2971.275,"endTime":2975.385,"body":"If you care about these issues as"},{"speaker":"Lara Chan-Baker","startTime":2971.275,"endTime":2975.385,"body":"much as we do, please support us by"},{"speaker":"Lara Chan-Baker","startTime":2975.385,"endTime":2979.405,"body":"subscribing, leaving a review on iTunes"},{"speaker":"Lara Chan-Baker","startTime":2975.385,"endTime":2979.405,"body":"and recommending the show to a friend."},{"speaker":"Lara Chan-Baker","startTime":2979.675,"endTime":2982.465,"body":"It only takes a minute, but"},{"speaker":"Lara Chan-Baker","startTime":2979.675,"endTime":2982.465,"body":"it makes all the difference."},{"speaker":"Lara Chan-Baker","startTime":2982.795,"endTime":2985.865,"body":"If you want more where this"},{"speaker":"Lara Chan-Baker","startTime":2982.795,"endTime":2985.865,"body":"came from, follow us on Twitter"},{"speaker":"Lara Chan-Baker","startTime":2985.925,"endTime":2989.425,"body":"@trackvu, on Instagram @track.vu."},{"speaker":"Lara Chan-Baker","startTime":2989.835,"endTime":2991.745,"body":"or just head to trackvu.com."},{"speaker":"Lara Chan-Baker","startTime":2992.33,"endTime":2994.64,"body":"While you're there, why not"},{"speaker":"Lara Chan-Baker","startTime":2992.33,"endTime":2994.64,"body":"sign up for our newsletter?"},{"speaker":"Lara Chan-Baker","startTime":2995.0,"endTime":2998.6,"body":"It's a regular dose of sports science"},{"speaker":"Lara Chan-Baker","startTime":2995.0,"endTime":2998.6,"body":"insights from our leading team of"},{"speaker":"Lara Chan-Baker","startTime":2998.6,"endTime":3002.02,"body":"researchers, with links to further"},{"speaker":"Lara Chan-Baker","startTime":2998.6,"endTime":3002.02,"body":"reading on each episode topic."},{"speaker":"Lara Chan-Baker","startTime":3002.5,"endTime":3004.87,"body":"Thank you so much for"},{"speaker":"Lara Chan-Baker","startTime":3002.5,"endTime":3004.87,"body":"listening to One Track Mind."},{"speaker":"Lara Chan-Baker","startTime":3005.14,"endTime":3006.28,"body":"We will see you soon."}]}