In this episode I’m passing on to you some of the lessons I’ve learned while judging the British Podcast Awards.
The competition is still in the first round and the winners won’t be announced until the summer.
It’s been fascinating to listen to the cream of British podcasts!
In short, what marks out the really good ones is:
And by contrast, the disappointing entries committed these cardinal errors:
Hello, I'm Serena Gay, a BBC-trained journalist and a former international satellite TV presenter.
I have many years of news and audio production experience which I now use to great effect as CEO of a podcast making company called "Made4U Podcasts".
I've also helped run family businesses in the UK and Germany in the tourism and wine education fields.
So I understand the pressures on businesspeople to perform, promote and reach new and profitable streams of clients.
That's why these podcasts are short, pithy and full of information - not blather!
Facebook Group: @Podcasting Blueprint for Women Business Owners
Why not download my guide to business podcasting - it adds a great deal more detail to this podcast’s content.
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