Million Dollar Monday
The Power of Taking Risks with Former Executive Leader of Coca-Cola
Sep 13, 2021
Greg Muzzillo
“Don't be afraid to take risks. Be innovative and differentiate yourself,” shares John Sheppard, former executive leader of Coca-Cola’s international divisions. Sheppard discusses his experience working with both private and public companies and offers advice about effective communication, building confidence, and knowing when you need to adjust your leadership style.
Chapter Summaries
Key Takeaways
- If you’re an entrepreneur and you're trying to raise money, I think the key is being able to communicate effectively your mission, your value, and your strengths, and also your weaknesses.
- As an entrepreneur, be upfront, be honest, be able to talk through what challenges you've had and are likely to have going forward. Because at that point, as the money guy, you see what challenges are there and how this person thinks and how they're going to approach what are naturally going to be bumps in the road going forward.
- Hire a great team and know how to develop them.
- Don’t be afraid to fail. Don't be afraid to talk about the calculated risks you've taken and how you've been innovative to differentiate yourself. – image quote “Don't be afraid to take risks. Be innovative and differentiate yourself.”
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