I often get asked about how I’ve become known as the go-to lawyer for coaches, creatives and consultants. There is a bit of a backstory as to how I ended up with this speciality, and today I’m sharing how my business evolved to where it is today.

In the initial stages of my legal career, I practised dispute resolution and litigation. Over the span of 12 years, there’s nothing that I haven’t seen. I’ve acted in courtrooms, provided mediation and arbitration support, and tackled complex business challenges.

I believed I needed to cast my net wide and see where it landed, and as I engaged with clients and honed in on their needs, a pattern naturally emerged. Together with this and my desire to enrich people’s lives, I embarked on the journey of starting my own business.

 The key for me in my practice has always been not to end up a jack of all trades and a master of none. I talk about the value of niching down and having specialist expertise, an approach that has served me well and continues with me to this day.

Now, I certainly do not consider myself a creative person - just ask my family and those who know me best. However, what's remarkable about working with those in the creative space is the natural synergy that exists between us, and I put a lot of this down to the law of opposites attracting. The inherent alignment in values and respect for expertise, and I discuss the importance of being aligned with clients in order to create relationships that flow.

Honing in on my strengths and specialist areas has led me to unexpected opportunities, such as featuring in masterclasses, workshops and Q&As. I talk about deepening my expertise, which resulted in becoming a sought-after authority in my field.

I’m extremely grateful for the people and experiences I’ve encountered through my business. I hope this episode gives you valuable insight into finding your own area of expertise and in turn, the most rewarding and fulfilling version of your business.  

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