{"version":"1.0.0","segments":[{"speaker":"Roz Chandler","startTime":0.75,"endTime":4.5,"body":"Hello, and happy"},{"speaker":"Roz Chandler","startTime":0.75,"endTime":4.5,"body":"Friday, I just thought I'd give"},{"speaker":"Roz Chandler","startTime":4.5,"endTime":9.09,"body":"you today the 10 top tips that I"},{"speaker":"Roz Chandler","startTime":4.5,"endTime":9.09,"body":"think about making money as a"},{"speaker":"Roz Chandler","startTime":9.09,"endTime":12.75,"body":"flower farmer. I've been really"},{"speaker":"Roz Chandler","startTime":9.09,"endTime":12.75,"body":"fortunate to be a flower farmer"},{"speaker":"Roz Chandler","startTime":12.75,"endTime":17.37,"body":"for over 10 years. But it has"},{"speaker":"Roz Chandler","startTime":12.75,"endTime":17.37,"body":"been an eventful journey. And I"},{"speaker":"Roz Chandler","startTime":17.37,"endTime":20.7,"body":"just wanted to share some of"},{"speaker":"Roz Chandler","startTime":17.37,"endTime":20.7,"body":"that with you. I was fortunate"},{"speaker":"Roz Chandler","startTime":20.7,"endTime":23.94,"body":"to come from a corporate role of"},{"speaker":"Roz Chandler","startTime":20.7,"endTime":23.94,"body":"sales and marketing director."},{"speaker":"Roz Chandler","startTime":24.33,"endTime":27.9,"body":"And my careers also involve"},{"speaker":"Roz Chandler","startTime":24.33,"endTime":27.9,"body":"running a digital agency. And so"},{"speaker":"Roz Chandler","startTime":27.9,"endTime":30.42,"body":"of course, from a marketing"},{"speaker":"Roz Chandler","startTime":27.9,"endTime":30.42,"body":"point of view, I had a head"},{"speaker":"Roz Chandler","startTime":30.42,"endTime":34.53,"body":"start. So I want to share some"},{"speaker":"Roz Chandler","startTime":30.42,"endTime":34.53,"body":"of those thoughts with you"},{"speaker":"Roz Chandler","startTime":34.53,"endTime":39.45,"body":"today. And truly, without sales"},{"speaker":"Roz Chandler","startTime":34.53,"endTime":39.45,"body":"and marketing, there is no"},{"speaker":"Roz Chandler","startTime":39.45,"endTime":44.55,"body":"business. So first of all,"},{"speaker":"Roz Chandler","startTime":39.45,"endTime":44.55,"body":"number one, the why, why do you"},{"speaker":"Roz Chandler","startTime":44.55,"endTime":47.73,"body":"want to be a flower farmer"},{"speaker":"Roz Chandler","startTime":44.55,"endTime":47.73,"body":"really, really delve deep into"},{"speaker":"Roz Chandler","startTime":47.73,"endTime":51.78,"body":"this? Is it a lifestyle"},{"speaker":"Roz Chandler","startTime":47.73,"endTime":51.78,"body":"business? Is it to replace"},{"speaker":"Roz Chandler","startTime":51.81,"endTime":54.84,"body":"income that you have from"},{"speaker":"Roz Chandler","startTime":51.81,"endTime":54.84,"body":"another job or a corporate role?"},{"speaker":"Roz Chandler","startTime":55.41,"endTime":59.79,"body":"Is it because you want more"},{"speaker":"Roz Chandler","startTime":55.41,"endTime":59.79,"body":"flexibility around the family is"},{"speaker":"Roz Chandler","startTime":59.82,"endTime":63.3,"body":"just my number one advice is"},{"speaker":"Roz Chandler","startTime":59.82,"endTime":63.3,"body":"build a business that works for"},{"speaker":"Roz Chandler","startTime":63.3,"endTime":67.23,"body":"you. There is very little point"},{"speaker":"Roz Chandler","startTime":63.3,"endTime":67.23,"body":"in having a wedding business if"},{"speaker":"Roz Chandler","startTime":67.23,"endTime":71.88,"body":"you don't like working weekends,"},{"speaker":"Roz Chandler","startTime":67.23,"endTime":71.88,"body":"farmers markets or at weekends."},{"speaker":"Roz Chandler","startTime":72.27,"endTime":75.18,"body":"Wholesale florist, for instance,"},{"speaker":"Roz Chandler","startTime":72.27,"endTime":75.18,"body":"are during the week, normally"},{"speaker":"Roz Chandler","startTime":75.18,"endTime":78.87,"body":"Wednesday and Thursday. Funerals"},{"speaker":"Roz Chandler","startTime":75.18,"endTime":78.87,"body":"are obviously during the week,"},{"speaker":"Roz Chandler","startTime":78.87,"endTime":81.93,"body":"and they tend to be planned. So"},{"speaker":"Roz Chandler","startTime":78.87,"endTime":81.93,"body":"you can plan your life"},{"speaker":"Roz Chandler","startTime":82.32,"endTime":86.76,"body":"workshops, or when you decide"},{"speaker":"Roz Chandler","startTime":82.32,"endTime":86.76,"body":"and work around you. So I really"},{"speaker":"Roz Chandler","startTime":86.76,"endTime":89.13,"body":"think you need to think about"},{"speaker":"Roz Chandler","startTime":86.76,"endTime":89.13,"body":"why you're you're doing this,"},{"speaker":"Roz Chandler","startTime":89.13,"endTime":92.25,"body":"why do you want to be a flower"},{"speaker":"Roz Chandler","startTime":89.13,"endTime":92.25,"body":"farmer, and what you want to"},{"speaker":"Roz Chandler","startTime":92.25,"endTime":97.41,"body":"make out of it. My number two"},{"speaker":"Roz Chandler","startTime":92.25,"endTime":97.41,"body":"piece of advice is about"},{"speaker":"Roz Chandler","startTime":97.41,"endTime":101.52,"body":"transitioning. Now the thing"},{"speaker":"Roz Chandler","startTime":97.41,"endTime":101.52,"body":"about transitioning from a"},{"speaker":"Roz Chandler","startTime":101.52,"endTime":104.91,"body":"corporate or a job or a career"},{"speaker":"Roz Chandler","startTime":101.52,"endTime":104.91,"body":"or anything, whatever you want"},{"speaker":"Roz Chandler","startTime":104.91,"endTime":109.89,"body":"to call it, is that flower"},{"speaker":"Roz Chandler","startTime":104.91,"endTime":109.89,"body":"farming is a difficult role to"},{"speaker":"Roz Chandler","startTime":109.89,"endTime":113.76,"body":"make money from on day one. So"},{"speaker":"Roz Chandler","startTime":109.89,"endTime":113.76,"body":"what you need to do is"},{"speaker":"Roz Chandler","startTime":113.76,"endTime":117.96,"body":"transition from a career. So"},{"speaker":"Roz Chandler","startTime":113.76,"endTime":117.96,"body":"let's assume that you currently"},{"speaker":"Roz Chandler","startTime":117.96,"endTime":121.41,"body":"earn 50,000 pounds because my"},{"speaker":"Roz Chandler","startTime":117.96,"endTime":121.41,"body":"maths isn't very good and allows"},{"speaker":"Roz Chandler","startTime":121.41,"endTime":125.16,"body":"me to divide it by five days of"},{"speaker":"Roz Chandler","startTime":121.41,"endTime":125.16,"body":"the week, let's assume you earn"},{"speaker":"Roz Chandler","startTime":125.16,"endTime":131.13,"body":"50,000 pounds. So that's 10,000"},{"speaker":"Roz Chandler","startTime":125.16,"endTime":131.13,"body":"pounds a day. My advice would be"},{"speaker":"Roz Chandler","startTime":131.31,"endTime":135.48,"body":"if you need to make an income is"},{"speaker":"Roz Chandler","startTime":131.31,"endTime":135.48,"body":"to drop one day and go to a four"},{"speaker":"Roz Chandler","startTime":135.48,"endTime":138.33,"body":"day week with your current"},{"speaker":"Roz Chandler","startTime":135.48,"endTime":138.33,"body":"employer. If they allow you to"},{"speaker":"Roz Chandler","startTime":138.33,"endTime":144.18,"body":"do that. This means you now need"},{"speaker":"Roz Chandler","startTime":138.33,"endTime":144.18,"body":"to make 10,000 pounds a year as"},{"speaker":"Roz Chandler","startTime":144.18,"endTime":148.56,"body":"a flower farmer. If you drop two"},{"speaker":"Roz Chandler","startTime":144.18,"endTime":148.56,"body":"days a week is 20. If you drop"},{"speaker":"Roz Chandler","startTime":148.56,"endTime":152.16,"body":"three days a week is 30. But I"},{"speaker":"Roz Chandler","startTime":148.56,"endTime":152.16,"body":"believe that people need to"},{"speaker":"Roz Chandler","startTime":152.16,"endTime":156.72,"body":"transition out of a career and a"},{"speaker":"Roz Chandler","startTime":152.16,"endTime":156.72,"body":"full time role into flower"},{"speaker":"Roz Chandler","startTime":156.72,"endTime":160.56,"body":"farming. This is because the"},{"speaker":"Roz Chandler","startTime":156.72,"endTime":160.56,"body":"investment required for flower"},{"speaker":"Roz Chandler","startTime":160.56,"endTime":164.7,"body":"farming and the time it takes to"},{"speaker":"Roz Chandler","startTime":160.56,"endTime":164.7,"body":"actually get going. And to even"},{"speaker":"Roz Chandler","startTime":164.7,"endTime":169.02,"body":"get to a break even point will"},{"speaker":"Roz Chandler","startTime":164.7,"endTime":169.02,"body":"be about 18 months. There's lots"},{"speaker":"Roz Chandler","startTime":169.02,"endTime":173.76,"body":"of investment in polytunnels in"},{"speaker":"Roz Chandler","startTime":169.02,"endTime":173.76,"body":"foliage and trees and plants."},{"speaker":"Roz Chandler","startTime":174.12,"endTime":177.63,"body":"And it's just to be prepared for"},{"speaker":"Roz Chandler","startTime":174.12,"endTime":177.63,"body":"that. And know that the income"},{"speaker":"Roz Chandler","startTime":177.63,"endTime":182.1,"body":"will not match what you've"},{"speaker":"Roz Chandler","startTime":177.63,"endTime":182.1,"body":"previously had on day one. But"},{"speaker":"Roz Chandler","startTime":182.1,"endTime":186.78,"body":"don't be put off. Number three"},{"speaker":"Roz Chandler","startTime":182.1,"endTime":186.78,"body":"know which market you're going"},{"speaker":"Roz Chandler","startTime":186.78,"endTime":190.8,"body":"to serve. So are you going to do"},{"speaker":"Roz Chandler","startTime":186.78,"endTime":190.8,"body":"weddings, funerals? Are you"},{"speaker":"Roz Chandler","startTime":190.8,"endTime":194.1,"body":"going to sell to wholesale"},{"speaker":"Roz Chandler","startTime":190.8,"endTime":194.1,"body":"florist? Are you going to do"},{"speaker":"Roz Chandler","startTime":194.1,"endTime":197.49,"body":"farmers markets? Are you going"},{"speaker":"Roz Chandler","startTime":194.1,"endTime":197.49,"body":"to sell at the end of the gate?"},{"speaker":"Roz Chandler","startTime":197.97,"endTime":201.66,"body":"What market do you want to"},{"speaker":"Roz Chandler","startTime":197.97,"endTime":201.66,"body":"serve? Or indeed all of them are"},{"speaker":"Roz Chandler","startTime":201.66,"endTime":206.94,"body":"a mixture of them? Most"},{"speaker":"Roz Chandler","startTime":201.66,"endTime":206.94,"body":"importantly, and one that always"},{"speaker":"Roz Chandler","startTime":206.94,"endTime":212.04,"body":"gets neglected? is price. What"},{"speaker":"Roz Chandler","startTime":206.94,"endTime":212.04,"body":"do you sell something for. And"},{"speaker":"Roz Chandler","startTime":212.04,"endTime":216.39,"body":"my number one piece of advice on"},{"speaker":"Roz Chandler","startTime":212.04,"endTime":216.39,"body":"pricing is that you must cost in"},{"speaker":"Roz Chandler","startTime":216.39,"endTime":220.44,"body":"yourself, you must give yourself"},{"speaker":"Roz Chandler","startTime":216.39,"endTime":220.44,"body":"an hourly rate. Because if you"},{"speaker":"Roz Chandler","startTime":220.44,"endTime":223.02,"body":"couldn't work in this business,"},{"speaker":"Roz Chandler","startTime":220.44,"endTime":223.02,"body":"you would have to have somebody"},{"speaker":"Roz Chandler","startTime":223.02,"endTime":226.71,"body":"who could. So you need to give"},{"speaker":"Roz Chandler","startTime":223.02,"endTime":226.71,"body":"yourself an hourly rate that you"},{"speaker":"Roz Chandler","startTime":226.71,"endTime":231.75,"body":"need to achieve. So let's say"},{"speaker":"Roz Chandler","startTime":226.71,"endTime":231.75,"body":"that's 25 pound, freelance"},{"speaker":"Roz Chandler","startTime":231.75,"endTime":235.08,"body":"florists are generally working"},{"speaker":"Roz Chandler","startTime":231.75,"endTime":235.08,"body":"out between 18 and 22 pounds an"},{"speaker":"Roz Chandler","startTime":235.08,"endTime":238.86,"body":"hour. And therefore as a flower"},{"speaker":"Roz Chandler","startTime":235.08,"endTime":238.86,"body":"farmer, you need to set yourself"},{"speaker":"Roz Chandler","startTime":238.89,"endTime":243.45,"body":"an hourly rate and cost yourself"},{"speaker":"Roz Chandler","startTime":238.89,"endTime":243.45,"body":"in. So you need to cost in"},{"speaker":"Roz Chandler","startTime":243.51,"endTime":247.11,"body":"everything you need to cost in"},{"speaker":"Roz Chandler","startTime":243.51,"endTime":247.11,"body":"the growing time. And also the"},{"speaker":"Roz Chandler","startTime":247.11,"endTime":250.38,"body":"picking time and conditioning"},{"speaker":"Roz Chandler","startTime":247.11,"endTime":250.38,"body":"time. And then the arranging"},{"speaker":"Roz Chandler","startTime":250.62,"endTime":255.03,"body":"time to everything that goes"},{"speaker":"Roz Chandler","startTime":250.62,"endTime":255.03,"body":"into making that product is"},{"speaker":"Roz Chandler","startTime":255.03,"endTime":260.88,"body":"actually a cost. So your time is"},{"speaker":"Roz Chandler","startTime":255.03,"endTime":260.88,"body":"also a cost. And that will be in"},{"speaker":"Roz Chandler","startTime":260.88,"endTime":264.54,"body":"some ways a wake up call. And it"},{"speaker":"Roz Chandler","startTime":260.88,"endTime":264.54,"body":"will then determine which"},{"speaker":"Roz Chandler","startTime":264.54,"endTime":266.85,"body":"products in which markets you"},{"speaker":"Roz Chandler","startTime":264.54,"endTime":266.85,"body":"actually go into."},{"speaker":"Roz Chandler","startTime":267.539,"endTime":271.859,"body":"So for instance, if you're"},{"speaker":"Roz Chandler","startTime":267.539,"endTime":271.859,"body":"making a bouquet for 45 pounds,"},{"speaker":"Roz Chandler","startTime":272.309,"endTime":275.009,"body":"you have materials, you have a"},{"speaker":"Roz Chandler","startTime":272.309,"endTime":275.009,"body":"vase you might be putting it"},{"speaker":"Roz Chandler","startTime":275.009,"endTime":278.579,"body":"into, you have other flowers"},{"speaker":"Roz Chandler","startTime":275.009,"endTime":278.579,"body":"you've picked, you have the time"},{"speaker":"Roz Chandler","startTime":278.579,"endTime":281.369,"body":"you pick the flowers, and you"},{"speaker":"Roz Chandler","startTime":278.579,"endTime":281.369,"body":"can't and you condition them and"},{"speaker":"Roz Chandler","startTime":281.369,"endTime":284.759,"body":"you arrange them and then you"},{"speaker":"Roz Chandler","startTime":281.369,"endTime":284.759,"body":"might be delivering them. And"},{"speaker":"Roz Chandler","startTime":284.759,"endTime":288.209,"body":"there might be a fuel cost"},{"speaker":"Roz Chandler","startTime":284.759,"endTime":288.209,"body":"involved in that. And it depends"},{"speaker":"Roz Chandler","startTime":288.209,"endTime":291.839,"body":"how far you're going to deliver"},{"speaker":"Roz Chandler","startTime":288.209,"endTime":291.839,"body":"it. So on a one off bouquets"},{"speaker":"Roz Chandler","startTime":291.839,"endTime":296.039,"body":"situation at 45 pound, there"},{"speaker":"Roz Chandler","startTime":291.839,"endTime":296.039,"body":"won't be a margin there really"},{"speaker":"Roz Chandler","startTime":296.039,"endTime":299.309,"body":"won't be a margin. So it needs"},{"speaker":"Roz Chandler","startTime":296.039,"endTime":299.309,"body":"to be a volume business if"},{"speaker":"Roz Chandler","startTime":299.309,"endTime":301.949,"body":"you're doing bouquet And they"},{"speaker":"Roz Chandler","startTime":299.309,"endTime":301.949,"body":"need to be either collected from"},{"speaker":"Roz Chandler","startTime":301.949,"endTime":305.039,"body":"you, or you need to be"},{"speaker":"Roz Chandler","startTime":301.949,"endTime":305.039,"body":"delivering regularly. So like a"},{"speaker":"Roz Chandler","startTime":305.039,"endTime":309.509,"body":"flower Friday or something, but"},{"speaker":"Roz Chandler","startTime":305.039,"endTime":309.509,"body":"it does home in on the cost and"},{"speaker":"Roz Chandler","startTime":309.509,"endTime":315.149,"body":"pricing. On that note number"},{"speaker":"Roz Chandler","startTime":309.509,"endTime":315.149,"body":"five, think about your products,"},{"speaker":"Roz Chandler","startTime":315.179,"endTime":318.209,"body":"what are your products? What"},{"speaker":"Roz Chandler","startTime":315.179,"endTime":318.209,"body":"flowers are you actually going"},{"speaker":"Roz Chandler","startTime":318.209,"endTime":321.659,"body":"to sell, which will determine"},{"speaker":"Roz Chandler","startTime":318.209,"endTime":321.659,"body":"what you're going to grow. If"},{"speaker":"Roz Chandler","startTime":321.659,"endTime":324.509,"body":"you've determined what markets"},{"speaker":"Roz Chandler","startTime":321.659,"endTime":324.509,"body":"you want to go into, then you"},{"speaker":"Roz Chandler","startTime":324.509,"endTime":327.839,"body":"will determine what you want to"},{"speaker":"Roz Chandler","startTime":324.509,"endTime":327.839,"body":"grow. So if you're in a wedding"},{"speaker":"Roz Chandler","startTime":327.839,"endTime":331.049,"body":"market, for instance, it's very,"},{"speaker":"Roz Chandler","startTime":327.839,"endTime":331.049,"body":"very different to a funeral"},{"speaker":"Roz Chandler","startTime":331.049,"endTime":335.609,"body":"market, or a bouquet market, or"},{"speaker":"Roz Chandler","startTime":331.049,"endTime":335.609,"body":"even a wholesale florist market."},{"speaker":"Roz Chandler","startTime":336.329,"endTime":339.659,"body":"Talk to florist, if you're going"},{"speaker":"Roz Chandler","startTime":336.329,"endTime":339.659,"body":"to sell wholesale and ask them"},{"speaker":"Roz Chandler","startTime":339.659,"endTime":343.799,"body":"what they need, you will never"},{"speaker":"Roz Chandler","startTime":339.659,"endTime":343.799,"body":"never have enough foliage. So"},{"speaker":"Roz Chandler","startTime":343.799,"endTime":347.009,"body":"bear that in mind. florists are"},{"speaker":"Roz Chandler","startTime":343.799,"endTime":347.009,"body":"always looking for lots and lots"},{"speaker":"Roz Chandler","startTime":347.009,"endTime":350.069,"body":"of foliage. The trend for"},{"speaker":"Roz Chandler","startTime":347.009,"endTime":350.069,"body":"weddings, for instance, is lots"},{"speaker":"Roz Chandler","startTime":350.069,"endTime":353.819,"body":"of installations, you'll need"},{"speaker":"Roz Chandler","startTime":350.069,"endTime":353.819,"body":"lots of branches, lots of trees."},{"speaker":"Roz Chandler","startTime":354.209,"endTime":357.599,"body":"Bear that in mind, when you're"},{"speaker":"Roz Chandler","startTime":354.209,"endTime":357.599,"body":"planning what you're actually"},{"speaker":"Roz Chandler","startTime":357.599,"endTime":361.709,"body":"going to grow. Very early on, I"},{"speaker":"Roz Chandler","startTime":357.599,"endTime":361.709,"body":"grew things like yellow"},{"speaker":"Roz Chandler","startTime":361.709,"endTime":365.129,"body":"chrysanthemums, which have very"},{"speaker":"Roz Chandler","startTime":361.709,"endTime":365.129,"body":"little market whatsoever."},{"speaker":"Roz Chandler","startTime":365.819,"endTime":369.299,"body":"Peonies are great, but it's a"},{"speaker":"Roz Chandler","startTime":365.819,"endTime":369.299,"body":"very short market. So only a"},{"speaker":"Roz Chandler","startTime":369.299,"endTime":373.919,"body":"three week window, grow things"},{"speaker":"Roz Chandler","startTime":369.299,"endTime":373.919,"body":"that people will want to buy,"},{"speaker":"Roz Chandler","startTime":374.189,"endTime":378.149,"body":"and that you've got a longer"},{"speaker":"Roz Chandler","startTime":374.189,"endTime":378.149,"body":"growing season. And then that's"},{"speaker":"Roz Chandler","startTime":378.149,"endTime":383.789,"body":"a good start. So think about all"},{"speaker":"Roz Chandler","startTime":378.149,"endTime":383.789,"body":"your products. Number six, think"},{"speaker":"Roz Chandler","startTime":383.789,"endTime":388.379,"body":"about your brand. Think about"},{"speaker":"Roz Chandler","startTime":383.789,"endTime":388.379,"body":"you your brand is you something"},{"speaker":"Roz Chandler","startTime":388.379,"endTime":392.189,"body":"that people want to connect to"},{"speaker":"Roz Chandler","startTime":388.379,"endTime":392.189,"body":"write down on a piece of paper,"},{"speaker":"Roz Chandler","startTime":392.189,"endTime":395.489,"body":"have a sort of mind mapping"},{"speaker":"Roz Chandler","startTime":392.189,"endTime":395.489,"body":"exercise, why you're different"},{"speaker":"Roz Chandler","startTime":395.489,"endTime":400.019,"body":"to everybody else. And that is"},{"speaker":"Roz Chandler","startTime":395.489,"endTime":400.019,"body":"your brand. If you're in the UK,"},{"speaker":"Roz Chandler","startTime":400.019,"endTime":402.179,"body":"and you're British flower"},{"speaker":"Roz Chandler","startTime":400.019,"endTime":402.179,"body":"farmer, you're a British flower"},{"speaker":"Roz Chandler","startTime":402.179,"endTime":406.019,"body":"farmer. So you'll be into"},{"speaker":"Roz Chandler","startTime":402.179,"endTime":406.019,"body":"sustainability and eco, the same"},{"speaker":"Roz Chandler","startTime":406.019,"endTime":409.259,"body":"if you're anywhere else in the"},{"speaker":"Roz Chandler","startTime":406.019,"endTime":409.259,"body":"world. Just write down on a"},{"speaker":"Roz Chandler","startTime":409.259,"endTime":412.469,"body":"piece of paper, why you're"},{"speaker":"Roz Chandler","startTime":409.259,"endTime":412.469,"body":"different. And that will start"},{"speaker":"Roz Chandler","startTime":412.469,"endTime":415.199,"body":"to form your brand, it will"},{"speaker":"Roz Chandler","startTime":412.469,"endTime":415.199,"body":"start to talk about your"},{"speaker":"Roz Chandler","startTime":415.199,"endTime":418.769,"body":"messaging, it start to position"},{"speaker":"Roz Chandler","startTime":415.199,"endTime":418.769,"body":"you and about why you're so"},{"speaker":"Roz Chandler","startTime":418.769,"endTime":424.259,"body":"different. Most importantly, and"},{"speaker":"Roz Chandler","startTime":418.769,"endTime":424.259,"body":"I don't really know why I've"},{"speaker":"Roz Chandler","startTime":424.259,"endTime":428.939,"body":"left it to number seven is your"},{"speaker":"Roz Chandler","startTime":424.259,"endTime":428.939,"body":"marketing plan. As I said"},{"speaker":"Roz Chandler","startTime":428.939,"endTime":434.669,"body":"earlier, no marketing, no sales."},{"speaker":"Roz Chandler","startTime":428.939,"endTime":434.669,"body":"No business is the harsh"},{"speaker":"Roz Chandler","startTime":434.669,"endTime":438.749,"body":"reality. And it's probably the"},{"speaker":"Roz Chandler","startTime":434.669,"endTime":438.749,"body":"hardest bit if you don't come"},{"speaker":"Roz Chandler","startTime":438.749,"endTime":442.799,"body":"from a career in marketing. So I"},{"speaker":"Roz Chandler","startTime":438.749,"endTime":442.799,"body":"want to tell you all the"},{"speaker":"Roz Chandler","startTime":442.799,"endTime":446.039,"body":"different ways that you can"},{"speaker":"Roz Chandler","startTime":442.799,"endTime":446.039,"body":"market your business, and they"},{"speaker":"Roz Chandler","startTime":446.039,"endTime":452.519,"body":"will vary based on your markets."},{"speaker":"Roz Chandler","startTime":446.039,"endTime":452.519,"body":"So they are build a website is"},{"speaker":"Roz Chandler","startTime":452.519,"endTime":454.499,"body":"one of the fundamental things"},{"speaker":"Roz Chandler","startTime":452.519,"endTime":454.499,"body":"you can do. You can do it"},{"speaker":"Roz Chandler","startTime":454.499,"endTime":457.499,"body":"yourself, you can build a"},{"speaker":"Roz Chandler","startTime":454.499,"endTime":457.499,"body":"website, there are there are"},{"speaker":"Roz Chandler","startTime":457.529,"endTime":460.529,"body":"templates out there on Wordpress"},{"speaker":"Roz Chandler","startTime":457.529,"endTime":460.529,"body":"templates out there on"},{"speaker":"Roz Chandler","startTime":460.529,"endTime":464.519,"body":"Squarespace, you can build a"},{"speaker":"Roz Chandler","startTime":460.529,"endTime":464.519,"body":"website, in the beginning, if"},{"speaker":"Roz Chandler","startTime":464.519,"endTime":466.949,"body":"you can't, then you can"},{"speaker":"Roz Chandler","startTime":464.519,"endTime":466.949,"body":"obviously contract somebody to"},{"speaker":"Roz Chandler","startTime":466.949,"endTime":470.549,"body":"build a website. Most"},{"speaker":"Roz Chandler","startTime":466.949,"endTime":470.549,"body":"importantly, within website is"},{"speaker":"Roz Chandler","startTime":470.549,"endTime":474.809,"body":"about being found being found"},{"speaker":"Roz Chandler","startTime":470.549,"endTime":474.809,"body":"through the search engines. And"},{"speaker":"Roz Chandler","startTime":474.809,"endTime":478.499,"body":"that is still as important today"},{"speaker":"Roz Chandler","startTime":474.809,"endTime":478.499,"body":"as it was 1520 years ago, when I"},{"speaker":"Roz Chandler","startTime":478.499,"endTime":483.239,"body":"started in digital marketing. I"},{"speaker":"Roz Chandler","startTime":478.499,"endTime":483.239,"body":"equate it to if you can't find"},{"speaker":"Roz Chandler","startTime":483.239,"endTime":486.929,"body":"your website, if a user cannot"},{"speaker":"Roz Chandler","startTime":483.239,"endTime":486.929,"body":"find your website, it's like"},{"speaker":"Roz Chandler","startTime":486.929,"endTime":490.589,"body":"having a book in the library on"},{"speaker":"Roz Chandler","startTime":486.929,"endTime":490.589,"body":"a library shelf. And you walking"},{"speaker":"Roz Chandler","startTime":490.589,"endTime":493.919,"body":"into the library one day and"},{"speaker":"Roz Chandler","startTime":490.589,"endTime":493.919,"body":"saying to the librarian, I want"},{"speaker":"Roz Chandler","startTime":493.919,"endTime":499.289,"body":"a book. And it's about flowers."},{"speaker":"Roz Chandler","startTime":493.919,"endTime":499.289,"body":"And I think it's red. And I'm"},{"speaker":"Roz Chandler","startTime":499.289,"endTime":503.339,"body":"sure I'm sure we found it once"},{"speaker":"Roz Chandler","startTime":499.289,"endTime":503.339,"body":"upon a time somewhere over"},{"speaker":"Roz Chandler","startTime":503.339,"endTime":507.629,"body":"there, but I can't remember. And"},{"speaker":"Roz Chandler","startTime":503.339,"endTime":507.629,"body":"that's what a website is, if you"},{"speaker":"Roz Chandler","startTime":507.629,"endTime":511.529,"body":"think there are so many billions"},{"speaker":"Roz Chandler","startTime":507.629,"endTime":511.529,"body":"of websites in the world, unless"},{"speaker":"Roz Chandler","startTime":511.529,"endTime":515.729,"body":"your website has good natural"},{"speaker":"Roz Chandler","startTime":511.529,"endTime":515.729,"body":"search engine optimization, and"},{"speaker":"Roz Chandler","startTime":515.729,"endTime":519.359,"body":"people can find you for what"},{"speaker":"Roz Chandler","startTime":515.729,"endTime":519.359,"body":"you're actually selling is"},{"speaker":"Roz Chandler","startTime":519.359,"endTime":523.439,"body":"really is a Lost Book. Think"},{"speaker":"Roz Chandler","startTime":519.359,"endTime":523.439,"body":"about the words that people"},{"speaker":"Roz Chandler","startTime":523.439,"endTime":526.859,"body":"would use to find you. So if"},{"speaker":"Roz Chandler","startTime":523.439,"endTime":526.859,"body":"you're a flower farmer in"},{"speaker":"Roz Chandler","startTime":526.859,"endTime":532.049,"body":"Nottingham, you want to be found"},{"speaker":"Roz Chandler","startTime":526.859,"endTime":532.049,"body":"for British flowers, Nottingham."},{"speaker":"Roz Chandler","startTime":532.829,"endTime":536.789,"body":"If you're a flower farmer in New"},{"speaker":"Roz Chandler","startTime":532.829,"endTime":536.789,"body":"York, and you want to be you"},{"speaker":"Roz Chandler","startTime":536.789,"endTime":539.339,"body":"know, you're obviously choosing"},{"speaker":"Roz Chandler","startTime":536.789,"endTime":539.339,"body":"a different area you want to be"},{"speaker":"Roz Chandler","startTime":539.339,"endTime":542.849,"body":"found for the area you are in"},{"speaker":"Roz Chandler","startTime":539.339,"endTime":542.849,"body":"New York, think about the area"},{"speaker":"Roz Chandler","startTime":542.849,"endTime":546.239,"body":"you serve, and the distance that"},{"speaker":"Roz Chandler","startTime":542.849,"endTime":546.239,"body":"you want to travel for the"},{"speaker":"Roz Chandler","startTime":546.239,"endTime":549.599,"body":"search terms that you want to be"},{"speaker":"Roz Chandler","startTime":546.239,"endTime":549.599,"body":"found for. And think about the"},{"speaker":"Roz Chandler","startTime":549.599,"endTime":553.469,"body":"products that you're actually"},{"speaker":"Roz Chandler","startTime":549.599,"endTime":553.469,"body":"selling. And really take some"},{"speaker":"Roz Chandler","startTime":553.469,"endTime":558.449,"body":"time out to build the keywords"},{"speaker":"Roz Chandler","startTime":553.469,"endTime":558.449,"body":"that you need to be found for on"},{"speaker":"Roz Chandler","startTime":558.449,"endTime":559.199,"body":"your website."},{"speaker":"Roz Chandler","startTime":560.52,"endTime":563.79,"body":"Of course there is paid search"},{"speaker":"Roz Chandler","startTime":560.52,"endTime":563.79,"body":"as well through Google, Google"},{"speaker":"Roz Chandler","startTime":563.79,"endTime":567.6,"body":"exist as a business. And"},{"speaker":"Roz Chandler","startTime":563.79,"endTime":567.6,"body":"obviously people are doing"},{"speaker":"Roz Chandler","startTime":567.63,"endTime":571.8,"body":"adverts on Google to be found."},{"speaker":"Roz Chandler","startTime":567.63,"endTime":571.8,"body":"So at certain times of the year,"},{"speaker":"Roz Chandler","startTime":571.8,"endTime":574.44,"body":"you might want people to find"},{"speaker":"Roz Chandler","startTime":571.8,"endTime":574.44,"body":"you for Christmas reefs, for"},{"speaker":"Roz Chandler","startTime":574.44,"endTime":579.06,"body":"instance, or Mother's Day, and"},{"speaker":"Roz Chandler","startTime":574.44,"endTime":579.06,"body":"you might want to invest in some"},{"speaker":"Roz Chandler","startTime":579.06,"endTime":585.54,"body":"paid search and short, sharp"},{"speaker":"Roz Chandler","startTime":579.06,"endTime":585.54,"body":"campaigns. Social media has"},{"speaker":"Roz Chandler","startTime":585.54,"endTime":589.23,"body":"become more and more important."},{"speaker":"Roz Chandler","startTime":585.54,"endTime":589.23,"body":"Having an Instagram account,"},{"speaker":"Roz Chandler","startTime":589.38,"endTime":593.85,"body":"having a Facebook account, tick"},{"speaker":"Roz Chandler","startTime":589.38,"endTime":593.85,"body":"tock and so on. Think about your"},{"speaker":"Roz Chandler","startTime":593.85,"endTime":596.73,"body":"market go back to who your"},{"speaker":"Roz Chandler","startTime":593.85,"endTime":596.73,"body":"audience are and where they're"},{"speaker":"Roz Chandler","startTime":596.73,"endTime":600.36,"body":"going to be. Obviously it"},{"speaker":"Roz Chandler","startTime":596.73,"endTime":600.36,"body":"fieldgate flowers are market's"},{"speaker":"Roz Chandler","startTime":600.36,"endTime":604.68,"body":"quite mixed. So we have"},{"speaker":"Roz Chandler","startTime":600.36,"endTime":604.68,"body":"Facebook, we have a Facebook"},{"speaker":"Roz Chandler","startTime":604.68,"endTime":608.37,"body":"presence feel Kate flowers, we"},{"speaker":"Roz Chandler","startTime":604.68,"endTime":608.37,"body":"have an Instagram presence at"},{"speaker":"Roz Chandler","startTime":608.7,"endTime":611.85,"body":"fieldgate flowers, we have a"},{"speaker":"Roz Chandler","startTime":608.7,"endTime":611.85,"body":"tick tock, which should be"},{"speaker":"Roz Chandler","startTime":611.85,"endTime":613.89,"body":"bigger than it actually is. And"},{"speaker":"Roz Chandler","startTime":611.85,"endTime":613.89,"body":"it's something I need to put"},{"speaker":"Roz Chandler","startTime":613.89,"endTime":617.49,"body":"more effort into. But I need to"},{"speaker":"Roz Chandler","startTime":613.89,"endTime":617.49,"body":"know where my market is. And"},{"speaker":"Roz Chandler","startTime":617.49,"endTime":621.12,"body":"currently an awful lot of my"},{"speaker":"Roz Chandler","startTime":617.49,"endTime":621.12,"body":"market is on Facebook, My Brides"},{"speaker":"Roz Chandler","startTime":621.12,"endTime":623.49,"body":"are actually on Instagram. So"},{"speaker":"Roz Chandler","startTime":621.12,"endTime":623.49,"body":"you need to kind of work out"},{"speaker":"Roz Chandler","startTime":623.49,"endTime":629.22,"body":"where your market is going to"},{"speaker":"Roz Chandler","startTime":623.49,"endTime":629.22,"body":"be. And play in those ponds. You"},{"speaker":"Roz Chandler","startTime":629.22,"endTime":632.55,"body":"can have paid social media. So"},{"speaker":"Roz Chandler","startTime":629.22,"endTime":632.55,"body":"when we're launching a course,"},{"speaker":"Roz Chandler","startTime":632.55,"endTime":636.0,"body":"or we're launching various"},{"speaker":"Roz Chandler","startTime":632.55,"endTime":636.0,"body":"things, we will launch Facebook,"},{"speaker":"Roz Chandler","startTime":636.03,"endTime":640.74,"body":"Instagram, and Tiktok adverts,"},{"speaker":"Roz Chandler","startTime":636.03,"endTime":640.74,"body":"we will really track them. And"},{"speaker":"Roz Chandler","startTime":640.74,"endTime":643.98,"body":"we will really know the cost of"},{"speaker":"Roz Chandler","startTime":640.74,"endTime":643.98,"body":"acquisition of a customer. And"},{"speaker":"Roz Chandler","startTime":643.98,"endTime":648.03,"body":"that's fundamentally important."},{"speaker":"Roz Chandler","startTime":643.98,"endTime":648.03,"body":"What you don't need to do is pay"},{"speaker":"Roz Chandler","startTime":648.03,"endTime":651.09,"body":"an awful lot of money, and"},{"speaker":"Roz Chandler","startTime":648.03,"endTime":651.09,"body":"actually not watch the return"},{"speaker":"Roz Chandler","startTime":651.09,"endTime":654.27,"body":"and not watch the analytics. And"},{"speaker":"Roz Chandler","startTime":651.09,"endTime":654.27,"body":"know that if you spent 100"},{"speaker":"Roz Chandler","startTime":654.27,"endTime":657.81,"body":"pound, what does that convert"},{"speaker":"Roz Chandler","startTime":654.27,"endTime":657.81,"body":"into, that's really important"},{"speaker":"Roz Chandler","startTime":657.81,"endTime":661.98,"body":"that you get the Analytics set"},{"speaker":"Roz Chandler","startTime":657.81,"endTime":661.98,"body":"up. If you're going to use paid"},{"speaker":"Roz Chandler","startTime":661.98,"endTime":666.9,"body":"search, paid search and paid"},{"speaker":"Roz Chandler","startTime":661.98,"endTime":666.9,"body":"social media, perhaps one of the"},{"speaker":"Roz Chandler","startTime":666.9,"endTime":671.64,"body":"most important things is to"},{"speaker":"Roz Chandler","startTime":666.9,"endTime":671.64,"body":"build an email list. Now think"},{"speaker":"Roz Chandler","startTime":671.64,"endTime":675.15,"body":"about social media and Instagram"},{"speaker":"Roz Chandler","startTime":671.64,"endTime":675.15,"body":"and Facebook, we don't own that"},{"speaker":"Roz Chandler","startTime":675.15,"endTime":680.76,"body":"that's not our assets. So"},{"speaker":"Roz Chandler","startTime":675.15,"endTime":680.76,"body":"building an email list is your"},{"speaker":"Roz Chandler","startTime":680.76,"endTime":685.11,"body":"asset. It's your list is your"},{"speaker":"Roz Chandler","startTime":680.76,"endTime":685.11,"body":"database. And you can own that,"},{"speaker":"Roz Chandler","startTime":685.14,"endTime":688.53,"body":"and you can communicate with"},{"speaker":"Roz Chandler","startTime":685.14,"endTime":688.53,"body":"them. If for some reason your"},{"speaker":"Roz Chandler","startTime":688.53,"endTime":692.67,"body":"Instagram account gets hacked,"},{"speaker":"Roz Chandler","startTime":688.53,"endTime":692.67,"body":"which has just happened to"},{"speaker":"Roz Chandler","startTime":693.03,"endTime":696.84,"body":"somebody in our industry, and"},{"speaker":"Roz Chandler","startTime":693.03,"endTime":696.84,"body":"they lost 45,000 records, if"},{"speaker":"Roz Chandler","startTime":696.84,"endTime":700.23,"body":"you'd had an email list of those"},{"speaker":"Roz Chandler","startTime":696.84,"endTime":700.23,"body":"45,000 records, and you could go"},{"speaker":"Roz Chandler","startTime":700.23,"endTime":703.38,"body":"back to them and say I'm sorry,"},{"speaker":"Roz Chandler","startTime":700.23,"endTime":703.38,"body":"I'm setting up a new Instagram"},{"speaker":"Roz Chandler","startTime":703.38,"endTime":707.16,"body":"account, here I am now you have"},{"speaker":"Roz Chandler","startTime":703.38,"endTime":707.16,"body":"a chance to rebuild that asset."},{"speaker":"Roz Chandler","startTime":708.0,"endTime":712.23,"body":"If you don't, then you have lost"},{"speaker":"Roz Chandler","startTime":708.0,"endTime":712.23,"body":"all of those years of hard work."},{"speaker":"Roz Chandler","startTime":712.32,"endTime":718.2,"body":"So email list comes really top"},{"speaker":"Roz Chandler","startTime":712.32,"endTime":718.2,"body":"of my list. Facebook groups are"},{"speaker":"Roz Chandler","startTime":718.2,"endTime":721.74,"body":"really important if you're going"},{"speaker":"Roz Chandler","startTime":718.2,"endTime":721.74,"body":"to run online courses, or if"},{"speaker":"Roz Chandler","startTime":721.74,"endTime":724.62,"body":"you're going to build"},{"speaker":"Roz Chandler","startTime":721.74,"endTime":724.62,"body":"communities, Facebook groups are"},{"speaker":"Roz Chandler","startTime":724.62,"endTime":728.28,"body":"a nice way to build communities."},{"speaker":"Roz Chandler","startTime":724.62,"endTime":728.28,"body":"We have a number of different"},{"speaker":"Roz Chandler","startTime":728.28,"endTime":732.63,"body":"Facebook groups. What I'm doing"},{"speaker":"Roz Chandler","startTime":728.28,"endTime":732.63,"body":"today podcast, so it's all about"},{"speaker":"Roz Chandler","startTime":732.63,"endTime":736.02,"body":"visibility, you got to think"},{"speaker":"Roz Chandler","startTime":732.63,"endTime":736.02,"body":"about being visible. And if you"},{"speaker":"Roz Chandler","startTime":736.02,"endTime":738.99,"body":"can be visible on web, you can"},{"speaker":"Roz Chandler","startTime":736.02,"endTime":738.99,"body":"be visible on social media, you"},{"speaker":"Roz Chandler","startTime":738.99,"endTime":742.08,"body":"can be visible in emails, you"},{"speaker":"Roz Chandler","startTime":738.99,"endTime":742.08,"body":"can be visible in Facebook"},{"speaker":"Roz Chandler","startTime":742.08,"endTime":746.61,"body":"groups, and also in podcasting,"},{"speaker":"Roz Chandler","startTime":742.08,"endTime":746.61,"body":"you can build your audience. So"},{"speaker":"Roz Chandler","startTime":746.61,"endTime":749.79,"body":"what I'm doing today is being"},{"speaker":"Roz Chandler","startTime":746.61,"endTime":749.79,"body":"visible, and hopefully helping"},{"speaker":"Roz Chandler","startTime":749.79,"endTime":755.04,"body":"you and inviting you to join"},{"speaker":"Roz Chandler","startTime":749.79,"endTime":755.04,"body":"some of our groups, blogs, blogs"},{"speaker":"Roz Chandler","startTime":755.04,"endTime":758.49,"body":"on your website will help your"},{"speaker":"Roz Chandler","startTime":755.04,"endTime":758.49,"body":"natural search. And you should"},{"speaker":"Roz Chandler","startTime":758.49,"endTime":761.73,"body":"have a blog calendar, which"},{"speaker":"Roz Chandler","startTime":758.49,"endTime":761.73,"body":"reminds you to be able to blog"},{"speaker":"Roz Chandler","startTime":761.73,"endTime":764.7,"body":"regularly. And that will"},{"speaker":"Roz Chandler","startTime":761.73,"endTime":764.7,"body":"obviously help your website"},{"speaker":"Roz Chandler","startTime":764.85,"endTime":771.9,"body":"natural search rankings. Pr Pr"},{"speaker":"Roz Chandler","startTime":764.85,"endTime":771.9,"body":"is really important. You can"},{"speaker":"Roz Chandler","startTime":771.9,"endTime":775.92,"body":"hire a PR agency, you can do it"},{"speaker":"Roz Chandler","startTime":771.9,"endTime":775.92,"body":"yourself. Again, go back to your"},{"speaker":"Roz Chandler","startTime":775.92,"endTime":779.13,"body":"markets and where your people"},{"speaker":"Roz Chandler","startTime":775.92,"endTime":779.13,"body":"are. And think about who will be"},{"speaker":"Roz Chandler","startTime":779.13,"endTime":785.22,"body":"reading what you've got to say."},{"speaker":"Roz Chandler","startTime":779.13,"endTime":785.22,"body":"Another one is collaboration. A"},{"speaker":"Roz Chandler","startTime":785.22,"endTime":788.1,"body":"marketing collaboration is quite"},{"speaker":"Roz Chandler","startTime":785.22,"endTime":788.1,"body":"important. Whether you're going"},{"speaker":"Roz Chandler","startTime":788.1,"endTime":790.74,"body":"to go live on Instagram with"},{"speaker":"Roz Chandler","startTime":788.1,"endTime":790.74,"body":"someone else, or whether you're"},{"speaker":"Roz Chandler","startTime":790.74,"endTime":794.25,"body":"going to collaborate with"},{"speaker":"Roz Chandler","startTime":790.74,"endTime":794.25,"body":"another flower farmer. Get out"},{"speaker":"Roz Chandler","startTime":794.25,"endTime":798.15,"body":"there, collaborate network, talk"},{"speaker":"Roz Chandler","startTime":794.25,"endTime":798.15,"body":"to people, let people know"},{"speaker":"Roz Chandler","startTime":798.15,"endTime":802.77,"body":"you're there. If you're into"},{"speaker":"Roz Chandler","startTime":798.15,"endTime":802.77,"body":"weddings or funerals, then you"},{"speaker":"Roz Chandler","startTime":802.77,"endTime":805.5,"body":"need to talk to venues or"},{"speaker":"Roz Chandler","startTime":802.77,"endTime":805.5,"body":"funeral parlours, that's"},{"speaker":"Roz Chandler","startTime":805.5,"endTime":808.92,"body":"marketing, go along, have a"},{"speaker":"Roz Chandler","startTime":805.5,"endTime":808.92,"body":"chat. Let them know what you're"},{"speaker":"Roz Chandler","startTime":808.92,"endTime":814.5,"body":"up to. Referrals often"},{"speaker":"Roz Chandler","startTime":808.92,"endTime":814.5,"body":"forgotten, ask your current"},{"speaker":"Roz Chandler","startTime":814.5,"endTime":819.6,"body":"customers to refer you to their"},{"speaker":"Roz Chandler","startTime":814.5,"endTime":819.6,"body":"friends and relatives. And"},{"speaker":"Roz Chandler","startTime":819.6,"endTime":822.48,"body":"lastly, and probably not"},{"speaker":"Roz Chandler","startTime":819.6,"endTime":822.48,"body":"something we do an awful lot of"},{"speaker":"Roz Chandler","startTime":822.51,"endTime":826.59,"body":"is print media, and leaflets. So"},{"speaker":"Roz Chandler","startTime":822.51,"endTime":826.59,"body":"if you live in a small village,"},{"speaker":"Roz Chandler","startTime":826.68,"endTime":829.14,"body":"and you'd like to leaflet, drop"},{"speaker":"Roz Chandler","startTime":826.68,"endTime":829.14,"body":"your village and let them know"},{"speaker":"Roz Chandler","startTime":829.14,"endTime":833.58,"body":"what you're doing. That's a"},{"speaker":"Roz Chandler","startTime":829.14,"endTime":833.58,"body":"really good idea. So I would"},{"speaker":"Roz Chandler","startTime":833.58,"endTime":838.08,"body":"build a marketing plan and have"},{"speaker":"Roz Chandler","startTime":833.58,"endTime":838.08,"body":"all those elements involved. But"},{"speaker":"Roz Chandler","startTime":838.08,"endTime":841.26,"body":"the most important thing about"},{"speaker":"Roz Chandler","startTime":838.08,"endTime":841.26,"body":"marketing is consistency. You"},{"speaker":"Roz Chandler","startTime":841.26,"endTime":843.69,"body":"need to be consistent. So if"},{"speaker":"Roz Chandler","startTime":841.26,"endTime":843.69,"body":"you're doing blogs, you need to"},{"speaker":"Roz Chandler","startTime":843.69,"endTime":846.51,"body":"stick with it. If you're doing"},{"speaker":"Roz Chandler","startTime":843.69,"endTime":846.51,"body":"podcasts, you need to do them"},{"speaker":"Roz Chandler","startTime":846.51,"endTime":850.26,"body":"regularly. We're doing podcasts"},{"speaker":"Roz Chandler","startTime":846.51,"endTime":850.26,"body":"now every Friday, and that's"},{"speaker":"Roz Chandler","startTime":850.26,"endTime":853.2,"body":"consistent. So people who"},{"speaker":"Roz Chandler","startTime":850.26,"endTime":853.2,"body":"subscribe to our channel and"},{"speaker":"Roz Chandler","startTime":853.2,"endTime":856.53,"body":"listen to us will know that"},{"speaker":"Roz Chandler","startTime":853.2,"endTime":856.53,"body":"every Friday, they will have a"},{"speaker":"Roz Chandler","startTime":856.53,"endTime":859.35,"body":"new podcast from us. And that's"},{"speaker":"Roz Chandler","startTime":856.53,"endTime":859.35,"body":"really important."},{"speaker":"Roz Chandler","startTime":861.15,"endTime":863.82,"body":"So number eight, I think we're"},{"speaker":"Roz Chandler","startTime":861.15,"endTime":863.82,"body":"on but you'll if you know me,"},{"speaker":"Roz Chandler","startTime":863.82,"endTime":866.37,"body":"you know I can't count. So when"},{"speaker":"Roz Chandler","startTime":863.82,"endTime":866.37,"body":"I say the top 10 tips, it"},{"speaker":"Roz Chandler","startTime":866.37,"endTime":869.64,"body":"normally turns out to be more"},{"speaker":"Roz Chandler","startTime":866.37,"endTime":869.64,"body":"than that. But we'll start with"},{"speaker":"Roz Chandler","startTime":869.64,"endTime":874.38,"body":"what I think is number eight,"},{"speaker":"Roz Chandler","startTime":869.64,"endTime":874.38,"body":"the financials. Okay, so this is"},{"speaker":"Roz Chandler","startTime":874.38,"endTime":877.5,"body":"why you're doing it. We go back"},{"speaker":"Roz Chandler","startTime":874.38,"endTime":877.5,"body":"to the why, how much money do"},{"speaker":"Roz Chandler","startTime":877.5,"endTime":882.33,"body":"you need to earn and always"},{"speaker":"Roz Chandler","startTime":877.5,"endTime":882.33,"body":"focus on the financials. I use a"},{"speaker":"Roz Chandler","startTime":882.33,"endTime":885.36,"body":"system called profit first. If"},{"speaker":"Roz Chandler","startTime":882.33,"endTime":885.36,"body":"you haven't heard of it, I"},{"speaker":"Roz Chandler","startTime":885.36,"endTime":889.74,"body":"recommend that you get the book"},{"speaker":"Roz Chandler","startTime":885.36,"endTime":889.74,"body":"on Kindle or you go to a well"},{"speaker":"Roz Chandler","startTime":889.74,"endTime":895.23,"body":"known book company and get"},{"speaker":"Roz Chandler","startTime":889.74,"endTime":895.23,"body":"profit first. I would certainly"},{"speaker":"Roz Chandler","startTime":895.26,"endTime":899.07,"body":"highly recommend it. I use"},{"speaker":"Roz Chandler","startTime":895.26,"endTime":899.07,"body":"Profit First I always use a"},{"speaker":"Roz Chandler","startTime":899.07,"endTime":902.22,"body":"banking system. which allows me"},{"speaker":"Roz Chandler","startTime":899.07,"endTime":902.22,"body":"to put my money into different"},{"speaker":"Roz Chandler","startTime":902.22,"endTime":906.03,"body":"bots. And I hold on to my VAT"},{"speaker":"Roz Chandler","startTime":902.22,"endTime":906.03,"body":"and I hold on to my tax in"},{"speaker":"Roz Chandler","startTime":906.03,"endTime":910.02,"body":"different pots, because that is"},{"speaker":"Roz Chandler","startTime":906.03,"endTime":910.02,"body":"not my money. What you don't"},{"speaker":"Roz Chandler","startTime":910.02,"endTime":913.23,"body":"want to be doing is at the end"},{"speaker":"Roz Chandler","startTime":910.02,"endTime":913.23,"body":"of the year realising that you"},{"speaker":"Roz Chandler","startTime":913.23,"endTime":918.93,"body":"have a tax bill to pay, and no"},{"speaker":"Roz Chandler","startTime":913.23,"endTime":918.93,"body":"money to pay for it. So I would"},{"speaker":"Roz Chandler","startTime":918.93,"endTime":921.36,"body":"suggest the bank, there's lots"},{"speaker":"Roz Chandler","startTime":918.93,"endTime":921.36,"body":"of lots of banks all over the"},{"speaker":"Roz Chandler","startTime":921.36,"endTime":924.66,"body":"world that now allow you to have"},{"speaker":"Roz Chandler","startTime":921.36,"endTime":924.66,"body":"different pots of money and put"},{"speaker":"Roz Chandler","startTime":924.66,"endTime":927.78,"body":"the pots put the money into"},{"speaker":"Roz Chandler","startTime":924.66,"endTime":927.78,"body":"different pots as it comes in. I"},{"speaker":"Roz Chandler","startTime":927.78,"endTime":930.48,"body":"use Starling but I know there's"},{"speaker":"Roz Chandler","startTime":927.78,"endTime":930.48,"body":"lots of others in the UK,"},{"speaker":"Roz Chandler","startTime":930.48,"endTime":934.35,"body":"there's lots of worldwide banks"},{"speaker":"Roz Chandler","startTime":930.48,"endTime":934.35,"body":"do. But I would advise that use"},{"speaker":"Roz Chandler","startTime":934.35,"endTime":937.17,"body":"profit first and that use a bank"},{"speaker":"Roz Chandler","startTime":934.35,"endTime":937.17,"body":"that allows you to put the money"},{"speaker":"Roz Chandler","startTime":937.17,"endTime":941.52,"body":"into different pots, because"},{"speaker":"Roz Chandler","startTime":937.17,"endTime":941.52,"body":"then you know it's not yours. A"},{"speaker":"Roz Chandler","startTime":941.52,"endTime":946.86,"body":"good accounting package is"},{"speaker":"Roz Chandler","startTime":941.52,"endTime":946.86,"body":"vital. Start early, go digital,"},{"speaker":"Roz Chandler","startTime":947.01,"endTime":950.97,"body":"we use Xero. But there are lots"},{"speaker":"Roz Chandler","startTime":947.01,"endTime":950.97,"body":"of them too. I love it because I"},{"speaker":"Roz Chandler","startTime":950.97,"endTime":954.84,"body":"just photograph my invoices or"},{"speaker":"Roz Chandler","startTime":950.97,"endTime":954.84,"body":"send my invoices straight into"},{"speaker":"Roz Chandler","startTime":954.84,"endTime":960.54,"body":"Xero. They appear I reconcile,"},{"speaker":"Roz Chandler","startTime":954.84,"endTime":960.54,"body":"it's easy peasy. So start really"},{"speaker":"Roz Chandler","startTime":960.6,"endTime":965.55,"body":"early on with a really good"},{"speaker":"Roz Chandler","startTime":960.6,"endTime":965.55,"body":"accounting package. I think I'm"},{"speaker":"Roz Chandler","startTime":965.55,"endTime":970.44,"body":"on number nine now. I think I'm"},{"speaker":"Roz Chandler","startTime":965.55,"endTime":970.44,"body":"on number nine is hilarious,"},{"speaker":"Roz Chandler","startTime":970.44,"endTime":976.89,"body":"isn't it? Number nine,"},{"speaker":"Roz Chandler","startTime":970.44,"endTime":976.89,"body":"competition. Obviously, be wary"},{"speaker":"Roz Chandler","startTime":976.89,"endTime":979.62,"body":"of the competition go and have a"},{"speaker":"Roz Chandler","startTime":976.89,"endTime":979.62,"body":"look at what they're doing. And"},{"speaker":"Roz Chandler","startTime":979.62,"endTime":982.47,"body":"I don't mean be weary. I mean,"},{"speaker":"Roz Chandler","startTime":979.62,"endTime":982.47,"body":"be aware of the competition,"},{"speaker":"Roz Chandler","startTime":982.77,"endTime":986.07,"body":"know they're there know what"},{"speaker":"Roz Chandler","startTime":982.77,"endTime":986.07,"body":"they're doing. You may be"},{"speaker":"Roz Chandler","startTime":986.07,"endTime":989.1,"body":"collaborating with them, you"},{"speaker":"Roz Chandler","startTime":986.07,"endTime":989.1,"body":"both may be serving the same"},{"speaker":"Roz Chandler","startTime":989.1,"endTime":993.0,"body":"markets. I truly believe if"},{"speaker":"Roz Chandler","startTime":989.1,"endTime":993.0,"body":"there is no competition, there"},{"speaker":"Roz Chandler","startTime":993.0,"endTime":997.77,"body":"is no market. So if there aren't"},{"speaker":"Roz Chandler","startTime":993.0,"endTime":997.77,"body":"competition in your market, then"},{"speaker":"Roz Chandler","startTime":997.77,"endTime":1001.07,"body":"it's probably because the market"},{"speaker":"Roz Chandler","startTime":997.77,"endTime":1001.07,"body":"is quite small. So bear that one"},{"speaker":"Roz Chandler","startTime":1001.07,"endTime":1004.4,"body":"in mind. But I do believe"},{"speaker":"Roz Chandler","startTime":1001.07,"endTime":1004.4,"body":"there's no such thing as"},{"speaker":"Roz Chandler","startTime":1004.4,"endTime":1008.18,"body":"competition. Because you're"},{"speaker":"Roz Chandler","startTime":1004.4,"endTime":1008.18,"body":"different. Your brand is"},{"speaker":"Roz Chandler","startTime":1008.18,"endTime":1012.14,"body":"different, you're different. So"},{"speaker":"Roz Chandler","startTime":1008.18,"endTime":1012.14,"body":"what I would suggest is that you"},{"speaker":"Roz Chandler","startTime":1012.14,"endTime":1014.39,"body":"do have a look at the"},{"speaker":"Roz Chandler","startTime":1012.14,"endTime":1014.39,"body":"competition you you do see what"},{"speaker":"Roz Chandler","startTime":1014.39,"endTime":1017.81,"body":"they're up to. And you make your"},{"speaker":"Roz Chandler","startTime":1014.39,"endTime":1017.81,"body":"own stand and you stay in your"},{"speaker":"Roz Chandler","startTime":1017.81,"endTime":1022.76,"body":"own lane. If you think about my"},{"speaker":"Roz Chandler","startTime":1017.81,"endTime":1022.76,"body":"local little town, in Newport"},{"speaker":"Roz Chandler","startTime":1022.76,"endTime":1027.5,"body":"Pagnell, it's quite small. There"},{"speaker":"Roz Chandler","startTime":1022.76,"endTime":1027.5,"body":"are probably five Chinese"},{"speaker":"Roz Chandler","startTime":1027.5,"endTime":1031.58,"body":"restaurants and for Indians at a"},{"speaker":"Roz Chandler","startTime":1027.5,"endTime":1031.58,"body":"guess. And there's a Greek and"},{"speaker":"Roz Chandler","startTime":1031.58,"endTime":1038.09,"body":"there's a Turkish that offer"},{"speaker":"Roz Chandler","startTime":1031.58,"endTime":1038.09,"body":"very similar food. So do I visit"},{"speaker":"Roz Chandler","startTime":1038.09,"endTime":1042.65,"body":"all the Indians? No, do I visit"},{"speaker":"Roz Chandler","startTime":1038.09,"endTime":1042.65,"body":"all the Chinese No. Over the"},{"speaker":"Roz Chandler","startTime":1042.65,"endTime":1046.88,"body":"time I've home in home did on my"},{"speaker":"Roz Chandler","startTime":1042.65,"endTime":1046.88,"body":"favourite, the brand that I buy"},{"speaker":"Roz Chandler","startTime":1046.88,"endTime":1051.08,"body":"into the menu that I like the"},{"speaker":"Roz Chandler","startTime":1046.88,"endTime":1051.08,"body":"pricing that I want to and the"},{"speaker":"Roz Chandler","startTime":1051.08,"endTime":1054.62,"body":"personality when I walk through"},{"speaker":"Roz Chandler","startTime":1051.08,"endTime":1054.62,"body":"the door. So that's really"},{"speaker":"Roz Chandler","startTime":1054.62,"endTime":1057.53,"body":"important to remember that"},{"speaker":"Roz Chandler","startTime":1054.62,"endTime":1057.53,"body":"remember, when you're thinking"},{"speaker":"Roz Chandler","startTime":1057.53,"endTime":1060.47,"body":"about competition of the amount"},{"speaker":"Roz Chandler","startTime":1057.53,"endTime":1060.47,"body":"of Indian restaurants or Chinese"},{"speaker":"Roz Chandler","startTime":1060.47,"endTime":1063.59,"body":"restaurants, and they don't"},{"speaker":"Roz Chandler","startTime":1060.47,"endTime":1063.59,"body":"worry about the competition."},{"speaker":"Roz Chandler","startTime":1063.8,"endTime":1067.67,"body":"They stay in their lane, and"},{"speaker":"Roz Chandler","startTime":1063.8,"endTime":1067.67,"body":"they produce their brand. And"},{"speaker":"Roz Chandler","startTime":1067.67,"endTime":1072.53,"body":"that's what I would advise you"},{"speaker":"Roz Chandler","startTime":1067.67,"endTime":1072.53,"body":"to do. And the last one number"},{"speaker":"Roz Chandler","startTime":1072.53,"endTime":1078.56,"body":"10. Being a flower farmer is the"},{"speaker":"Roz Chandler","startTime":1072.53,"endTime":1078.56,"body":"most rewarding, fun career you"},{"speaker":"Roz Chandler","startTime":1078.56,"endTime":1082.97,"body":"could possibly have. I did"},{"speaker":"Roz Chandler","startTime":1078.56,"endTime":1082.97,"body":"transition out of a corporate"},{"speaker":"Roz Chandler","startTime":1082.97,"endTime":1086.63,"body":"role into flower farming. It"},{"speaker":"Roz Chandler","startTime":1082.97,"endTime":1086.63,"body":"took me a number of years to be"},{"speaker":"Roz Chandler","startTime":1086.63,"endTime":1090.53,"body":"able to do it. I had small"},{"speaker":"Roz Chandler","startTime":1086.63,"endTime":1090.53,"body":"children at school, and I had a"},{"speaker":"Roz Chandler","startTime":1090.53,"endTime":1094.55,"body":"full time role. And I did"},{"speaker":"Roz Chandler","startTime":1090.53,"endTime":1094.55,"body":"transition into flower farming."},{"speaker":"Roz Chandler","startTime":1094.94,"endTime":1100.13,"body":"I can now proudly say I am after"},{"speaker":"Roz Chandler","startTime":1094.94,"endTime":1100.13,"body":"10 years of full time flower"},{"speaker":"Roz Chandler","startTime":1100.13,"endTime":1105.71,"body":"farmer and I love it. My"},{"speaker":"Roz Chandler","startTime":1100.13,"endTime":1105.71,"body":"markets, my products. Where I'm"},{"speaker":"Roz Chandler","startTime":1105.71,"endTime":1109.97,"body":"selling is all very different. I"},{"speaker":"Roz Chandler","startTime":1105.71,"endTime":1109.97,"body":"do have a marketing strategy."},{"speaker":"Roz Chandler","startTime":1110.3,"endTime":1115.01,"body":"And so I hope this podcast has"},{"speaker":"Roz Chandler","startTime":1110.3,"endTime":1115.01,"body":"been useful for you. I hope that"},{"speaker":"Roz Chandler","startTime":1115.04,"endTime":1118.31,"body":"you will follow us and I'll put"},{"speaker":"Roz Chandler","startTime":1115.04,"endTime":1118.31,"body":"some links in the show notes."},{"speaker":"Roz Chandler","startTime":1119.0,"endTime":1123.17,"body":"And I look forward to welcome"},{"speaker":"Roz Chandler","startTime":1119.0,"endTime":1123.17,"body":"you to our podcast every Friday."},{"speaker":"Roz Chandler","startTime":1123.59,"endTime":1128.03,"body":"Do subscribe, do rate and review"},{"speaker":"Roz Chandler","startTime":1123.59,"endTime":1128.03,"body":"us and I look forward to seeing"},{"speaker":"Roz Chandler","startTime":1128.03,"endTime":1134.12,"body":"you every Friday. Next Friday."},{"speaker":"Roz Chandler","startTime":1128.03,"endTime":1134.12,"body":"We have the wonderful, Ben I"},{"speaker":"Roz Chandler","startTime":1134.12,"endTime":1139.07,"body":"call him Alstroemeria, Ben and"},{"speaker":"Roz Chandler","startTime":1134.12,"endTime":1139.07,"body":"Alstroemeria. Ben Heads up"},{"speaker":"Roz Chandler","startTime":1139.13,"endTime":1144.32,"body":"crosslands Nursery in the UK. He"},{"speaker":"Roz Chandler","startTime":1139.13,"endTime":1144.32,"body":"is a specialised alstromeria"},{"speaker":"Roz Chandler","startTime":1144.32,"endTime":1147.56,"body":"grower and he also runs a"},{"speaker":"Roz Chandler","startTime":1144.32,"endTime":1147.56,"body":"movement called British flowers"},{"speaker":"Roz Chandler","startTime":1147.56,"endTime":1151.64,"body":"rock. He is one of the most"},{"speaker":"Roz Chandler","startTime":1147.56,"endTime":1151.64,"body":"passionate and motivated people"},{"speaker":"Roz Chandler","startTime":1151.85,"endTime":1156.29,"body":"I have ever met. So I hope that"},{"speaker":"Roz Chandler","startTime":1151.85,"endTime":1156.29,"body":"you will join me and listening"},{"speaker":"Roz Chandler","startTime":1156.29,"endTime":1157.88,"body":"to Ben next Friday."}]}