{"version":"1.0.0","segments":[{"speaker":"Roz Chandler","startTime":7.14,"endTime":9.33,"body":"If you're someone"},{"speaker":"Roz Chandler","startTime":7.14,"endTime":9.33,"body":"who has a passion for cut"},{"speaker":"Roz Chandler","startTime":9.33,"endTime":12.99,"body":"flowers, or environment, and"},{"speaker":"Roz Chandler","startTime":9.33,"endTime":12.99,"body":"wants to make the world more"},{"speaker":"Roz Chandler","startTime":12.99,"endTime":17.1,"body":"beautiful, you're in the right"},{"speaker":"Roz Chandler","startTime":12.99,"endTime":17.1,"body":"place. Whether you grind flowers"},{"speaker":"Roz Chandler","startTime":17.1,"endTime":21.18,"body":"for pleasure, or profit, I'm on"},{"speaker":"Roz Chandler","startTime":17.1,"endTime":21.18,"body":"a mission to empower flower"},{"speaker":"Roz Chandler","startTime":21.18,"endTime":25.17,"body":"enthusiasts and professionals to"},{"speaker":"Roz Chandler","startTime":21.18,"endTime":25.17,"body":"help change the world around"},{"speaker":"Roz Chandler","startTime":25.17,"endTime":28.83,"body":"them. Whether you're just"},{"speaker":"Roz Chandler","startTime":25.17,"endTime":28.83,"body":"starting out and need a helping"},{"speaker":"Roz Chandler","startTime":28.83,"endTime":32.25,"body":"hand, or we're looking to scale"},{"speaker":"Roz Chandler","startTime":28.83,"endTime":32.25,"body":"a substantial flower business,"},{"speaker":"Roz Chandler","startTime":32.82,"endTime":41.82,"body":"I'm your cut flower woman."},{"speaker":"Roz Chandler","startTime":32.82,"endTime":41.82,"body":"Welcome to cut flower. So hello,"},{"speaker":"Roz Chandler","startTime":41.82,"endTime":46.98,"body":"and welcome to today's episode."},{"speaker":"Roz Chandler","startTime":41.82,"endTime":46.98,"body":"I'd love to welcome you to Andy"},{"speaker":"Roz Chandler","startTime":46.98,"endTime":51.54,"body":"Perry. I just know Andy is Andy"},{"speaker":"Roz Chandler","startTime":46.98,"endTime":51.54,"body":"from Andy urban herbs. But I'd"},{"speaker":"Roz Chandler","startTime":51.54,"endTime":56.01,"body":"like him to introduce himself."},{"speaker":"Roz Chandler","startTime":51.54,"endTime":56.01,"body":"So with no further ado, Andy,"},{"speaker":"Roz Chandler","startTime":56.04,"endTime":58.47,"body":"introduce yourself from urban"},{"speaker":"Roz Chandler","startTime":56.04,"endTime":58.47,"body":"herbs."},{"speaker":"Andy Perry","startTime":58.86,"endTime":61.26,"body":"Rose, how you doing?"},{"speaker":"Andy Perry","startTime":58.86,"endTime":61.26,"body":"Thank you so much for having me"},{"speaker":"Andy Perry","startTime":61.26,"endTime":65.7,"body":"on. When I actually appeared on"},{"speaker":"Andy Perry","startTime":61.26,"endTime":65.7,"body":"a live session with you"},{"speaker":"Andy Perry","startTime":65.7,"endTime":69.27,"body":"previously, we actually had the"},{"speaker":"Andy Perry","startTime":65.7,"endTime":69.27,"body":"best chat, didn't we? We"},{"speaker":"Andy Perry","startTime":69.96,"endTime":73.11,"body":"honestly like it just carried on"},{"speaker":"Andy Perry","startTime":69.96,"endTime":73.11,"body":"because so many of your amazing"},{"speaker":"Andy Perry","startTime":73.11,"endTime":75.93,"body":"members contacted me through"},{"speaker":"Andy Perry","startTime":73.11,"endTime":75.93,"body":"urban herbs with follow up"},{"speaker":"Andy Perry","startTime":75.93,"endTime":80.01,"body":"questions. So it felt like that"},{"speaker":"Andy Perry","startTime":75.93,"endTime":80.01,"body":"chart just carried on for months"},{"speaker":"Andy Perry","startTime":80.01,"endTime":81.39,"body":"and months in the best possible"},{"speaker":"Andy Perry","startTime":80.01,"endTime":81.39,"body":"way."},{"speaker":"Roz Chandler","startTime":82.35,"endTime":84.54,"body":"Brilliant. Let's"},{"speaker":"Roz Chandler","startTime":82.35,"endTime":84.54,"body":"hope this one does, too, and"},{"speaker":"Roz Chandler","startTime":84.54,"endTime":87.09,"body":"that they carry on and they ask"},{"speaker":"Roz Chandler","startTime":84.54,"endTime":87.09,"body":"you lots of questions, and they"},{"speaker":"Roz Chandler","startTime":87.09,"endTime":90.12,"body":"get involved with urban herbs. I"},{"speaker":"Roz Chandler","startTime":87.09,"endTime":90.12,"body":"love what you're doing what you"},{"speaker":"Roz Chandler","startTime":90.12,"endTime":91.89,"body":"want to tell the listeners what"},{"speaker":"Roz Chandler","startTime":90.12,"endTime":91.89,"body":"you're involved with."},{"speaker":"Andy Perry","startTime":93.12,"endTime":97.08,"body":"Yeah, so for those"},{"speaker":"Andy Perry","startTime":93.12,"endTime":97.08,"body":"of you who haven't met urban"},{"speaker":"Andy Perry","startTime":97.08,"endTime":101.88,"body":"herbs before. Essentially, we're"},{"speaker":"Andy Perry","startTime":97.08,"endTime":101.88,"body":"a stockist of unusual culinary"},{"speaker":"Andy Perry","startTime":101.88,"endTime":106.68,"body":"herbs. Last year, we stocked"},{"speaker":"Andy Perry","startTime":101.88,"endTime":106.68,"body":"around 90 Different kinds of"},{"speaker":"Andy Perry","startTime":106.68,"endTime":110.25,"body":"culinary herb plants, and we"},{"speaker":"Andy Perry","startTime":106.68,"endTime":110.25,"body":"sell them as planned. But we're"},{"speaker":"Andy Perry","startTime":110.25,"endTime":112.89,"body":"also selling them as"},{"speaker":"Andy Perry","startTime":110.25,"endTime":112.89,"body":"specifically a food product. So"},{"speaker":"Andy Perry","startTime":113.07,"endTime":115.89,"body":"for example, Vietnamese,"},{"speaker":"Andy Perry","startTime":113.07,"endTime":115.89,"body":"coriander, lime, mint,"},{"speaker":"Andy Perry","startTime":115.89,"endTime":119.79,"body":"strawberry, mint, blackcurrant,"},{"speaker":"Andy Perry","startTime":115.89,"endTime":119.79,"body":"sage, unusual living flavours."},{"speaker":"Andy Perry","startTime":120.33,"endTime":124.56,"body":"And the crossover between food"},{"speaker":"Andy Perry","startTime":120.33,"endTime":124.56,"body":"and plants is where we live."},{"speaker":"Andy Perry","startTime":125.19,"endTime":128.61,"body":"Because so many of our customers"},{"speaker":"Andy Perry","startTime":125.19,"endTime":128.61,"body":"are foodies. But I think the"},{"speaker":"Andy Perry","startTime":128.61,"endTime":132.21,"body":"reason why me and you've become"},{"speaker":"Andy Perry","startTime":128.61,"endTime":132.21,"body":"friends is that actually, so"},{"speaker":"Andy Perry","startTime":132.21,"endTime":135.12,"body":"many people now are actually"},{"speaker":"Andy Perry","startTime":132.21,"endTime":135.12,"body":"interested in using the foliage"},{"speaker":"Andy Perry","startTime":135.12,"endTime":142.11,"body":"of the herbs for floral flower"},{"speaker":"Andy Perry","startTime":135.12,"endTime":142.11,"body":"arranging, and using the flowers"},{"speaker":"Andy Perry","startTime":142.11,"endTime":144.84,"body":"themselves, because I'm very"},{"speaker":"Andy Perry","startTime":142.11,"endTime":144.84,"body":"much hoping that we're going to"},{"speaker":"Andy Perry","startTime":144.84,"endTime":148.71,"body":"talk about some of these amazing"},{"speaker":"Andy Perry","startTime":144.84,"endTime":148.71,"body":"herbs that you can use in flower"},{"speaker":"Andy Perry","startTime":148.71,"endTime":152.22,"body":"arrangements. Because so often"},{"speaker":"Andy Perry","startTime":148.71,"endTime":152.22,"body":"we get messages from customers"},{"speaker":"Andy Perry","startTime":152.49,"endTime":156.54,"body":"asking about weddings. And you"},{"speaker":"Andy Perry","startTime":152.49,"endTime":156.54,"body":"know, the idea of growing"},{"speaker":"Andy Perry","startTime":156.6,"endTime":161.37,"body":"flowers for daughter's wedding"},{"speaker":"Andy Perry","startTime":156.6,"endTime":161.37,"body":"or sister's wedding, maybe for"},{"speaker":"Andy Perry","startTime":161.37,"endTime":165.12,"body":"your own wedding. It's become so"},{"speaker":"Andy Perry","startTime":161.37,"endTime":165.12,"body":"popular now, isn't it? Yeah,"},{"speaker":"Roz Chandler","startTime":165.15,"endTime":166.86,"body":"definitely."},{"speaker":"Roz Chandler","startTime":165.15,"endTime":166.86,"body":"Definitely. And we can talk"},{"speaker":"Roz Chandler","startTime":166.86,"endTime":169.65,"body":"about that. Yeah, I did a little"},{"speaker":"Roz Chandler","startTime":166.86,"endTime":169.65,"body":"I was walking around the farm"},{"speaker":"Roz Chandler","startTime":169.65,"endTime":173.43,"body":"today. And I was thinking about"},{"speaker":"Roz Chandler","startTime":169.65,"endTime":173.43,"body":"the 10 best foliage just grows"},{"speaker":"Roz Chandler","startTime":173.43,"endTime":175.47,"body":"really interesting. I was just"},{"speaker":"Roz Chandler","startTime":173.43,"endTime":175.47,"body":"thinking, yeah, cotinus and"},{"speaker":"Roz Chandler","startTime":175.47,"endTime":178.32,"body":"common ninebark and eucalyptus"},{"speaker":"Roz Chandler","startTime":175.47,"endTime":178.32,"body":"and all of that. But it still"},{"speaker":"Roz Chandler","startTime":178.32,"endTime":182.55,"body":"boils down to that all of that"},{"speaker":"Roz Chandler","startTime":178.32,"endTime":182.55,"body":"takes you years. And to grow"},{"speaker":"Roz Chandler","startTime":182.55,"endTime":184.95,"body":"eucalyptus for cutting can be"},{"speaker":"Roz Chandler","startTime":182.55,"endTime":184.95,"body":"anywhere between two and three"},{"speaker":"Roz Chandler","startTime":184.95,"endTime":188.7,"body":"years. And therefore if you're"},{"speaker":"Roz Chandler","startTime":184.95,"endTime":188.7,"body":"setting up on your journey of a"},{"speaker":"Roz Chandler","startTime":188.7,"endTime":191.52,"body":"cutting patch, what can you get"},{"speaker":"Roz Chandler","startTime":188.7,"endTime":191.52,"body":"immediately, what can you get"},{"speaker":"Roz Chandler","startTime":191.52,"endTime":195.54,"body":"next year, and it always comes"},{"speaker":"Roz Chandler","startTime":191.52,"endTime":195.54,"body":"back to herbs. It absolutely"},{"speaker":"Roz Chandler","startTime":195.54,"endTime":199.14,"body":"revolves around herbs. So things"},{"speaker":"Roz Chandler","startTime":195.54,"endTime":199.14,"body":"like you know, lemon balm, all"},{"speaker":"Roz Chandler","startTime":199.14,"endTime":204.87,"body":"of the mints, or sage, rosemary"},{"speaker":"Roz Chandler","startTime":199.14,"endTime":204.87,"body":"Bay, I use them borage. I use"},{"speaker":"Roz Chandler","startTime":204.87,"endTime":208.53,"body":"them all. And then Vietnamese"},{"speaker":"Roz Chandler","startTime":204.87,"endTime":208.53,"body":"coriander, too. So we'll talk"},{"speaker":"Roz Chandler","startTime":208.53,"endTime":213.18,"body":"more about all of those in a"},{"speaker":"Roz Chandler","startTime":208.53,"endTime":213.18,"body":"minute. But they are definitely"},{"speaker":"Roz Chandler","startTime":213.18,"endTime":214.98,"body":"high up on my foliage lists."},{"speaker":"Andy Perry","startTime":215.55,"endTime":217.89,"body":"Yeah, and what's not"},{"speaker":"Andy Perry","startTime":215.55,"endTime":217.89,"body":"to like really like foliage that"},{"speaker":"Andy Perry","startTime":217.89,"endTime":221.52,"body":"looks stunning and smells"},{"speaker":"Andy Perry","startTime":217.89,"endTime":221.52,"body":"amazing. Maybe when everybody's"},{"speaker":"Andy Perry","startTime":221.52,"endTime":223.89,"body":"had a bit to drink, you can take"},{"speaker":"Andy Perry","startTime":221.52,"endTime":223.89,"body":"them and put them in a cocktail"},{"speaker":"Andy Perry","startTime":223.89,"endTime":224.25,"body":"as well."},{"speaker":"Roz Chandler","startTime":225.33,"endTime":229.05,"body":"Absolutely. So"},{"speaker":"Roz Chandler","startTime":225.33,"endTime":229.05,"body":"tell me have you always been"},{"speaker":"Roz Chandler","startTime":229.05,"endTime":231.78,"body":"involved in gardening? You know,"},{"speaker":"Roz Chandler","startTime":229.05,"endTime":231.78,"body":"when did it all start? Tell us a"},{"speaker":"Roz Chandler","startTime":231.78,"endTime":233.31,"body":"little bit about your"},{"speaker":"Roz Chandler","startTime":231.78,"endTime":233.31,"body":"background."},{"speaker":"Andy Perry","startTime":233.999,"endTime":236.789,"body":"Yeah, my route into"},{"speaker":"Andy Perry","startTime":233.999,"endTime":236.789,"body":"this weird and wonderful world"},{"speaker":"Andy Perry","startTime":236.789,"endTime":240.239,"body":"of growing herbs. I didn't have"},{"speaker":"Andy Perry","startTime":236.789,"endTime":240.239,"body":"a traditional route, whatever"},{"speaker":"Andy Perry","startTime":240.239,"endTime":245.039,"body":"that is, into this industry. In"},{"speaker":"Andy Perry","startTime":240.239,"endTime":245.039,"body":"2008, I graduated from"},{"speaker":"Andy Perry","startTime":245.039,"endTime":249.539,"body":"university, having studied"},{"speaker":"Andy Perry","startTime":245.039,"endTime":249.539,"body":"history and politics. And like"},{"speaker":"Andy Perry","startTime":249.539,"endTime":252.749,"body":"everybody else, I didn't know"},{"speaker":"Andy Perry","startTime":249.539,"endTime":252.749,"body":"what to do with my life. And"},{"speaker":"Andy Perry","startTime":253.469,"endTime":258.239,"body":"actually 2008 the big financial"},{"speaker":"Andy Perry","startTime":253.469,"endTime":258.239,"body":"crisis happened. And so all the"},{"speaker":"Andy Perry","startTime":258.239,"endTime":261.269,"body":"graduate schemes that I'd apply"},{"speaker":"Andy Perry","startTime":258.239,"endTime":261.269,"body":"for just disappeared overnight."},{"speaker":"Andy Perry","startTime":262.289,"endTime":266.459,"body":"And I'd always like growing"},{"speaker":"Andy Perry","startTime":262.289,"endTime":266.459,"body":"things. So I studied a little"},{"speaker":"Andy Perry","startTime":266.459,"endTime":268.919,"body":"bit of a course in horticulture."},{"speaker":"Andy Perry","startTime":266.459,"endTime":268.919,"body":"For those of you who know a bit"},{"speaker":"Andy Perry","startTime":268.919,"endTime":271.949,"body":"about this, I studied for a"},{"speaker":"Andy Perry","startTime":268.919,"endTime":271.949,"body":"national award in horticulture."},{"speaker":"Andy Perry","startTime":272.969,"endTime":276.209,"body":"And I did about three months of"},{"speaker":"Andy Perry","startTime":272.969,"endTime":276.209,"body":"a one year course. Because"},{"speaker":"Andy Perry","startTime":276.209,"endTime":278.849,"body":"actually, it's a bit of a secret"},{"speaker":"Andy Perry","startTime":276.209,"endTime":278.849,"body":"Ross that I share on social"},{"speaker":"Andy Perry","startTime":278.849,"endTime":281.489,"body":"media regularly but I had to"},{"speaker":"Andy Perry","startTime":278.849,"endTime":281.489,"body":"drop out because I ran out of"},{"speaker":"Andy Perry","startTime":281.489,"endTime":288.449,"body":"money. And basically, I had a"},{"speaker":"Andy Perry","startTime":281.489,"endTime":288.449,"body":"bit of rethink. And I decided"},{"speaker":"Andy Perry","startTime":288.449,"endTime":293.249,"body":"the way to make my way in the"},{"speaker":"Andy Perry","startTime":288.449,"endTime":293.249,"body":"world to make my fortune would"},{"speaker":"Andy Perry","startTime":293.249,"endTime":296.939,"body":"be wait for it to study for a"},{"speaker":"Andy Perry","startTime":293.249,"endTime":296.939,"body":"master's in the history of"},{"speaker":"Andy Perry","startTime":296.939,"endTime":305.519,"body":"religion and Uh, yeah, to"},{"speaker":"Andy Perry","startTime":296.939,"endTime":305.519,"body":"actually too tight to do the"},{"speaker":"Andy Perry","startTime":305.579,"endTime":309.659,"body":"tuition fee for this course, you"},{"speaker":"Andy Perry","startTime":305.579,"endTime":309.659,"body":"can't take a loan out for a"},{"speaker":"Andy Perry","startTime":309.659,"endTime":313.409,"body":"master's. So it had to be self"},{"speaker":"Andy Perry","startTime":309.659,"endTime":313.409,"body":"funded. And I came up with an"},{"speaker":"Andy Perry","startTime":313.409,"endTime":316.619,"body":"unusual way of self funding. I"},{"speaker":"Andy Perry","startTime":313.409,"endTime":316.619,"body":"did a business development"},{"speaker":"Andy Perry","startTime":316.619,"endTime":319.109,"body":"course alongside the Masters"},{"speaker":"Andy Perry","startTime":316.619,"endTime":319.109,"body":"free of charge at Birmingham"},{"speaker":"Andy Perry","startTime":319.109,"endTime":323.549,"body":"University. Thank you very much"},{"speaker":"Andy Perry","startTime":319.109,"endTime":323.549,"body":"Birmingham. And I decided to"},{"speaker":"Andy Perry","startTime":323.549,"endTime":327.539,"body":"build a polytunnel. And I would"},{"speaker":"Andy Perry","startTime":323.549,"endTime":327.539,"body":"put up X number of her plants."},{"speaker":"Andy Perry","startTime":328.109,"endTime":330.689,"body":"And I'd sell them at a profit at"},{"speaker":"Andy Perry","startTime":328.109,"endTime":330.689,"body":"local farmers markets, and I"},{"speaker":"Andy Perry","startTime":330.689,"endTime":334.049,"body":"worked out how many blogs I'd"},{"speaker":"Andy Perry","startTime":330.689,"endTime":334.049,"body":"need to pay for my tuition feed."},{"speaker":"Andy Perry","startTime":335.219,"endTime":339.119,"body":"And guess what? I submitted my"},{"speaker":"Andy Perry","startTime":335.219,"endTime":339.119,"body":"thesis while I was at a farmers"},{"speaker":"Andy Perry","startTime":339.119,"endTime":345.119,"body":"market. But the degree finished"},{"speaker":"Andy Perry","startTime":339.119,"endTime":345.119,"body":"and I enjoyed it. But the"},{"speaker":"Andy Perry","startTime":345.239,"endTime":348.449,"body":"ultimate truth is that I had a"},{"speaker":"Andy Perry","startTime":345.239,"endTime":348.449,"body":"moment where I paused and I"},{"speaker":"Andy Perry","startTime":348.449,"endTime":352.079,"body":"thought, actually, I've got a"},{"speaker":"Andy Perry","startTime":348.449,"endTime":352.079,"body":"business here that's absolutely"},{"speaker":"Andy Perry","startTime":352.079,"endTime":355.859,"body":"thriving. I don't really need to"},{"speaker":"Andy Perry","startTime":352.079,"endTime":355.859,"body":"apply for all these jobs. And"},{"speaker":"Andy Perry","startTime":356.459,"endTime":362.969,"body":"I've got a business that I love."},{"speaker":"Andy Perry","startTime":356.459,"endTime":362.969,"body":"And so back in 2010, I said to"},{"speaker":"Andy Perry","startTime":362.969,"endTime":367.019,"body":"my then, girlfriend, my now"},{"speaker":"Andy Perry","startTime":362.969,"endTime":367.019,"body":"wife, I said, Shall I give it"},{"speaker":"Andy Perry","startTime":367.019,"endTime":369.929,"body":"one more year. And I've been"},{"speaker":"Andy Perry","startTime":367.019,"endTime":369.929,"body":"giving it one more year ever"},{"speaker":"Andy Perry","startTime":369.929,"endTime":374.969,"body":"since. I mean, I've got to"},{"speaker":"Andy Perry","startTime":369.929,"endTime":374.969,"body":"stress that urban herbs did"},{"speaker":"Andy Perry","startTime":374.969,"endTime":379.049,"body":"expand dramatically, it did"},{"speaker":"Andy Perry","startTime":374.969,"endTime":379.049,"body":"thrive. And you know, we"},{"speaker":"Andy Perry","startTime":379.049,"endTime":382.799,"body":"graduated from the farmers"},{"speaker":"Andy Perry","startTime":379.049,"endTime":382.799,"body":"market on to the thriving street"},{"speaker":"Andy Perry","startTime":382.799,"endTime":386.099,"body":"food scene that was happening"},{"speaker":"Andy Perry","startTime":382.799,"endTime":386.099,"body":"around that time. And we sold"},{"speaker":"Andy Perry","startTime":386.099,"endTime":391.379,"body":"our product, our plants,"},{"speaker":"Andy Perry","startTime":386.099,"endTime":391.379,"body":"alongside street food as a food"},{"speaker":"Andy Perry","startTime":391.379,"endTime":395.879,"body":"product. And it really resonated"},{"speaker":"Andy Perry","startTime":391.379,"endTime":395.879,"body":"with a younger audience. People"},{"speaker":"Andy Perry","startTime":395.879,"endTime":398.789,"body":"who never really thought about"},{"speaker":"Andy Perry","startTime":395.879,"endTime":398.789,"body":"growing before we started to go"},{"speaker":"Andy Perry","startTime":398.789,"endTime":402.839,"body":"to food festivals, to a few"},{"speaker":"Andy Perry","startTime":398.789,"endTime":402.839,"body":"flower shows, flower shows"},{"speaker":"Andy Perry","startTime":402.839,"endTime":404.429,"body":"weren't quite as much fun"},{"speaker":"Andy Perry","startTime":402.839,"endTime":404.429,"body":"because there wasn't as much"},{"speaker":"Andy Perry","startTime":404.429,"endTime":413.249,"body":"food there. And we started to"},{"speaker":"Andy Perry","startTime":404.429,"endTime":413.249,"body":"build an online presence. You"},{"speaker":"Andy Perry","startTime":413.249,"endTime":415.109,"body":"know, if I'm going to use"},{"speaker":"Andy Perry","startTime":413.249,"endTime":415.109,"body":"marketing speak, we started"},{"speaker":"Andy Perry","startTime":415.139,"endTime":418.829,"body":"develop an online brand. But"},{"speaker":"Andy Perry","startTime":415.139,"endTime":418.829,"body":"essentially what all it was was"},{"speaker":"Andy Perry","startTime":418.829,"endTime":423.149,"body":"we were sharing the joy of"},{"speaker":"Andy Perry","startTime":418.829,"endTime":423.149,"body":"growing through social media. So"},{"speaker":"Andy Perry","startTime":423.149,"endTime":429.689,"body":"many people connected with us."},{"speaker":"Andy Perry","startTime":423.149,"endTime":429.689,"body":"And in early 2020, Boris Johnson"},{"speaker":"Andy Perry","startTime":429.749,"endTime":432.389,"body":"went on television and told"},{"speaker":"Andy Perry","startTime":429.749,"endTime":432.389,"body":"everyone to avoid mass"},{"speaker":"Andy Perry","startTime":432.389,"endTime":437.129,"body":"gatherings, and to stay at home."},{"speaker":"Andy Perry","startTime":432.389,"endTime":437.129,"body":"And as a business that sold all"},{"speaker":"Andy Perry","startTime":437.129,"endTime":439.559,"body":"their products at Mass"},{"speaker":"Andy Perry","startTime":437.129,"endTime":439.559,"body":"gatherings, all around the"},{"speaker":"Andy Perry","startTime":439.559,"endTime":444.179,"body":"country that put us in a bit of"},{"speaker":"Andy Perry","startTime":439.559,"endTime":444.179,"body":"a predicament. And things got"},{"speaker":"Andy Perry","startTime":444.179,"endTime":448.049,"body":"very, very serious financially."},{"speaker":"Andy Perry","startTime":444.179,"endTime":448.049,"body":"This is something I figured that"},{"speaker":"Andy Perry","startTime":448.049,"endTime":450.929,"body":"I share quite regularly that"},{"speaker":"Andy Perry","startTime":448.049,"endTime":450.929,"body":"when you added up all the"},{"speaker":"Andy Perry","startTime":450.929,"endTime":455.009,"body":"invoices that we owed, we were"},{"speaker":"Andy Perry","startTime":450.929,"endTime":455.009,"body":"minus 8000 pounds at one point"},{"speaker":"Roz Chandler","startTime":456.09,"endTime":458.19,"body":"being there. Yeah."},{"speaker":"Roz Chandler","startTime":456.09,"endTime":458.19,"body":"And"},{"speaker":"Andy Perry","startTime":459.72,"endTime":463.41,"body":"in the space of one"},{"speaker":"Andy Perry","startTime":459.72,"endTime":463.41,"body":"week, me and my wife built an"},{"speaker":"Andy Perry","startTime":463.41,"endTime":468.3,"body":"online shop. I'm very nervously"},{"speaker":"Andy Perry","startTime":463.41,"endTime":468.3,"body":"we put on social media, we could"},{"speaker":"Andy Perry","startTime":468.3,"endTime":472.56,"body":"send her plants to you in the"},{"speaker":"Andy Perry","startTime":468.3,"endTime":472.56,"body":"post. And we set up a little"},{"speaker":"Andy Perry","startTime":472.56,"endTime":476.19,"body":"bell notification to go off when"},{"speaker":"Andy Perry","startTime":472.56,"endTime":476.19,"body":"we get an order. And about two,"},{"speaker":"Andy Perry","startTime":476.19,"endTime":479.49,"body":"three minutes later, the bell"},{"speaker":"Andy Perry","startTime":476.19,"endTime":479.49,"body":"rang. And we did a silly little"},{"speaker":"Andy Perry","startTime":479.49,"endTime":481.71,"body":"dance in the living room, you"},{"speaker":"Andy Perry","startTime":479.49,"endTime":481.71,"body":"know, oh, we've got an order."},{"speaker":"Andy Perry","startTime":482.4,"endTime":486.99,"body":"And two minutes later, that bell"},{"speaker":"Andy Perry","startTime":482.4,"endTime":486.99,"body":"would not stop ringing. So the"},{"speaker":"Andy Perry","startTime":486.99,"endTime":489.06,"body":"tune that actually became a bit"},{"speaker":"Andy Perry","startTime":486.99,"endTime":489.06,"body":"of a problem. 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And on a serious level,"},{"speaker":"Andy Perry","startTime":500.55,"endTime":504.39,"body":"you know, we will never stop"},{"speaker":"Andy Perry","startTime":504.39,"endTime":508.83,"body":"being grateful to the people who"},{"speaker":"Andy Perry","startTime":504.39,"endTime":508.83,"body":"supported us in that moment. And"},{"speaker":"Andy Perry","startTime":508.92,"endTime":511.2,"body":"it's it's lovely, because"},{"speaker":"Andy Perry","startTime":508.92,"endTime":511.2,"body":"actually, I know some of them"},{"speaker":"Andy Perry","startTime":511.2,"endTime":514.29,"body":"are your members, actually. But"},{"speaker":"Andy Perry","startTime":511.2,"endTime":514.29,"body":"yeah, some of the people that"},{"speaker":"Andy Perry","startTime":514.29,"endTime":518.19,"body":"support us back then they're"},{"speaker":"Andy Perry","startTime":514.29,"endTime":518.19,"body":"still customers now. And I"},{"speaker":"Andy Perry","startTime":518.19,"endTime":520.44,"body":"suppose that's the really"},{"speaker":"Andy Perry","startTime":518.19,"endTime":520.44,"body":"special thing because, you know,"},{"speaker":"Andy Perry","startTime":520.47,"endTime":524.31,"body":"Ross, you have got a thriving"},{"speaker":"Andy Perry","startTime":520.47,"endTime":524.31,"body":"community around you. And you"},{"speaker":"Andy Perry","startTime":524.31,"endTime":527.7,"body":"know how important that is?"},{"speaker":"Andy Perry","startTime":524.31,"endTime":527.7,"body":"Yeah. But when we receive an"},{"speaker":"Andy Perry","startTime":527.7,"endTime":531.06,"body":"order for plant, you know, okay,"},{"speaker":"Andy Perry","startTime":527.7,"endTime":531.06,"body":"full disclosure, we we do"},{"speaker":"Andy Perry","startTime":531.06,"endTime":533.64,"body":"process a lot of orders. Now,"},{"speaker":"Andy Perry","startTime":531.06,"endTime":533.64,"body":"you know, the business has"},{"speaker":"Andy Perry","startTime":533.64,"endTime":537.81,"body":"expanded. But if ever I'm in the"},{"speaker":"Andy Perry","startTime":533.64,"endTime":537.81,"body":"packing room, and the label"},{"speaker":"Andy Perry","startTime":537.81,"endTime":540.72,"body":"printer goes off, and I look"},{"speaker":"Andy Perry","startTime":537.81,"endTime":540.72,"body":"down at the label prints, I will"},{"speaker":"Andy Perry","startTime":540.72,"endTime":545.43,"body":"recognise people's names. 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And"},{"speaker":"Andy Perry","startTime":552.33,"endTime":555.45,"body":"they give us the excitement."},{"speaker":"Andy Perry","startTime":552.33,"endTime":555.45,"body":"Because when you've been around"},{"speaker":"Andy Perry","startTime":555.45,"endTime":557.85,"body":"3000 pots of strawberry mean,"},{"speaker":"Andy Perry","startTime":555.45,"endTime":557.85,"body":"you lose the love for it"},{"speaker":"Andy Perry","startTime":557.85,"endTime":560.4,"body":"slightly, you sort of it becomes"},{"speaker":"Andy Perry","startTime":557.85,"endTime":560.4,"body":"Oh yeah, there's a strawberry"},{"speaker":"Andy Perry","startTime":560.4,"endTime":562.77,"body":"mint, that all has got three"},{"speaker":"Andy Perry","startTime":560.4,"endTime":562.77,"body":"strawberry mint. 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I mean, starting out,"},{"speaker":"Roz Chandler","startTime":574.41,"endTime":576.84,"body":"you know, obviously being a"},{"speaker":"Roz Chandler","startTime":574.41,"endTime":576.84,"body":"flower farmer for 12 years but"},{"speaker":"Roz Chandler","startTime":576.87,"endTime":580.08,"body":"going to online and doing online"},{"speaker":"Roz Chandler","startTime":576.87,"endTime":580.08,"body":"courses. And people have been"},{"speaker":"Roz Chandler","startTime":580.08,"endTime":583.29,"body":"really loyal and I'm very"},{"speaker":"Roz Chandler","startTime":580.08,"endTime":583.29,"body":"humbled by that, you know, and"},{"speaker":"Roz Chandler","startTime":583.29,"endTime":585.72,"body":"they took course during COVID"},{"speaker":"Roz Chandler","startTime":583.29,"endTime":585.72,"body":"and then are recognised I'll"},{"speaker":"Roz Chandler","startTime":585.72,"endTime":587.97,"body":"come back for another one and do"},{"speaker":"Roz Chandler","startTime":585.72,"endTime":587.97,"body":"something different and then"},{"speaker":"Roz Chandler","startTime":587.97,"endTime":591.54,"body":"they'll join our membership. And"},{"speaker":"Roz Chandler","startTime":587.97,"endTime":591.54,"body":"I'll know all of them now I'll"},{"speaker":"Roz Chandler","startTime":591.54,"endTime":594.42,"body":"know their names and I'm the"},{"speaker":"Roz Chandler","startTime":591.54,"endTime":594.42,"body":"same as you I still get excited"},{"speaker":"Roz Chandler","startTime":594.42,"endTime":599.13,"body":"with the people that carry on"},{"speaker":"Roz Chandler","startTime":594.42,"endTime":599.13,"body":"supporting us. So yeah, matters"},{"speaker":"Roz Chandler","startTime":599.13,"endTime":599.94,"body":"it really matters."},{"speaker":"Andy Perry","startTime":600.599,"endTime":603.959,"body":"It really does. And"},{"speaker":"Andy Perry","startTime":600.599,"endTime":603.959,"body":"especially when you're doing a"},{"speaker":"Andy Perry","startTime":603.959,"endTime":608.009,"body":"job, I guess you could call it a"},{"speaker":"Andy Perry","startTime":603.959,"endTime":608.009,"body":"job like me and you kind of do."},{"speaker":"Andy Perry","startTime":608.579,"endTime":612.629,"body":"Where you're working with nature"},{"speaker":"Andy Perry","startTime":608.579,"endTime":612.629,"body":"working with growing. It's a"},{"speaker":"Andy Perry","startTime":612.629,"endTime":616.259,"body":"lifestyle. You It's hard to"},{"speaker":"Andy Perry","startTime":612.629,"endTime":616.259,"body":"describe it as a job sometimes."},{"speaker":"Andy Perry","startTime":616.619,"endTime":620.639,"body":"Yeah. So you're so at the mercy"},{"speaker":"Andy Perry","startTime":616.619,"endTime":620.639,"body":"of so many things, and you're"},{"speaker":"Andy Perry","startTime":620.639,"endTime":624.989,"body":"dealing with living, living"},{"speaker":"Andy Perry","startTime":620.639,"endTime":624.989,"body":"things, but especially with the"},{"speaker":"Andy Perry","startTime":624.989,"endTime":629.549,"body":"herb plants that we sell. They"},{"speaker":"Andy Perry","startTime":624.989,"endTime":629.549,"body":"take people somewhere. Mental."},{"speaker":"Andy Perry","startTime":629.789,"endTime":633.839,"body":"Yeah, I think absolutely do. One"},{"speaker":"Andy Perry","startTime":629.789,"endTime":633.839,"body":"of my customers who works as a,"},{"speaker":"Andy Perry","startTime":633.869,"endTime":636.689,"body":"I think the official title is"},{"speaker":"Andy Perry","startTime":633.869,"endTime":636.689,"body":"psychotherapist, something like"},{"speaker":"Andy Perry","startTime":636.689,"endTime":639.449,"body":"that. Yeah. Like my daughter."},{"speaker":"Andy Perry","startTime":636.689,"endTime":639.449,"body":"Yeah. And well, maybe your"},{"speaker":"Andy Perry","startTime":639.449,"endTime":642.509,"body":"daughter can actually tell me if"},{"speaker":"Andy Perry","startTime":639.449,"endTime":642.509,"body":"this is correct or not. 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But the sense"},{"speaker":"Andy Perry","startTime":653.219,"endTime":657.149,"body":"of smell, it takes us back into"},{"speaker":"Andy Perry","startTime":653.219,"endTime":657.149,"body":"the back cortex, the rear cortex"},{"speaker":"Andy Perry","startTime":657.149,"endTime":662.279,"body":"of the brain that deals with"},{"speaker":"Andy Perry","startTime":657.149,"endTime":662.279,"body":"emotion and nostalgia. And do"},{"speaker":"Andy Perry","startTime":662.279,"endTime":665.669,"body":"you know something? I know"},{"speaker":"Andy Perry","startTime":662.279,"endTime":665.669,"body":"exactly what he means. I really"},{"speaker":"Andy Perry","startTime":665.669,"endTime":669.479,"body":"when I when I smell lime mint,"},{"speaker":"Andy Perry","startTime":665.669,"endTime":669.479,"body":"when I smell rosemary, it takes"},{"speaker":"Andy Perry","startTime":669.479,"endTime":673.259,"body":"me somewhere. Yeah. 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And"},{"speaker":"Roz Chandler","startTime":706.949,"endTime":711.449,"body":"because it takes them back to"},{"speaker":"Roz Chandler","startTime":706.949,"endTime":711.449,"body":"memories they've had. At least"},{"speaker":"Roz Chandler","startTime":711.449,"endTime":715.469,"body":"British flowers do. Have a"},{"speaker":"Roz Chandler","startTime":711.449,"endTime":715.469,"body":"sense. So. So tell us what"},{"speaker":"Roz Chandler","startTime":715.469,"endTime":718.139,"body":"you're up to now. And what are"},{"speaker":"Roz Chandler","startTime":715.469,"endTime":718.139,"body":"you up to now? You've come a"},{"speaker":"Roz Chandler","startTime":718.139,"endTime":721.469,"body":"long way. Haven't you grown"},{"speaker":"Roz Chandler","startTime":718.139,"endTime":721.469,"body":"herbs? What's the plan? What's"},{"speaker":"Roz Chandler","startTime":721.469,"endTime":722.159,"body":"the vision?"},{"speaker":"Andy Perry","startTime":723.0,"endTime":728.73,"body":"Well, I'm immensely"},{"speaker":"Andy Perry","startTime":723.0,"endTime":728.73,"body":"immensely grateful and humbled,"},{"speaker":"Andy Perry","startTime":728.73,"endTime":732.69,"body":"but the business is still going."},{"speaker":"Andy Perry","startTime":728.73,"endTime":732.69,"body":"But we talked a few minutes ago,"},{"speaker":"Andy Perry","startTime":732.69,"endTime":734.64,"body":"Ross, and you know, we've got"},{"speaker":"Andy Perry","startTime":732.69,"endTime":734.64,"body":"some exciting things to share"},{"speaker":"Andy Perry","startTime":734.64,"endTime":737.7,"body":"with people in this podcast."},{"speaker":"Andy Perry","startTime":734.64,"endTime":737.7,"body":"Yeah, this is the first time"},{"speaker":"Andy Perry","startTime":737.7,"endTime":739.95,"body":"I've actually talked about some"},{"speaker":"Andy Perry","startTime":737.7,"endTime":739.95,"body":"of this thinking about it. 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But one of"},{"speaker":"Andy Perry","startTime":785.52,"endTime":788.88,"body":"my other passions is on a bigger"},{"speaker":"Andy Perry","startTime":788.88,"endTime":795.12,"body":"level, encouraging people to"},{"speaker":"Andy Perry","startTime":788.88,"endTime":795.12,"body":"take it further to get involved"},{"speaker":"Andy Perry","startTime":795.12,"endTime":798.0,"body":"in the horticultural industry,"},{"speaker":"Andy Perry","startTime":795.12,"endTime":798.0,"body":"because I'm going to let you in"},{"speaker":"Andy Perry","startTime":798.0,"endTime":801.45,"body":"a little secret roles. And this"},{"speaker":"Andy Perry","startTime":798.0,"endTime":801.45,"body":"is just my opinion. 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And we're in a"},{"speaker":"Andy Perry","startTime":862.23,"endTime":865.08,"body":"difficult situation, but"},{"speaker":"Andy Perry","startTime":862.23,"endTime":865.08,"body":"actually, because of the"},{"speaker":"Andy Perry","startTime":865.08,"endTime":868.71,"body":"difficulty of bringing plant"},{"speaker":"Andy Perry","startTime":865.08,"endTime":868.71,"body":"material into the UK now. The"},{"speaker":"Andy Perry","startTime":868.71,"endTime":871.89,"body":"opportunities for British"},{"speaker":"Andy Perry","startTime":868.71,"endTime":871.89,"body":"growers coupled with the huge"},{"speaker":"Andy Perry","startTime":871.89,"endTime":874.83,"body":"interest and uptake in"},{"speaker":"Andy Perry","startTime":871.89,"endTime":874.83,"body":"gardening, the opportunities are"},{"speaker":"Andy Perry","startTime":874.83,"endTime":877.74,"body":"there. I personally believe that"},{"speaker":"Andy Perry","startTime":874.83,"endTime":877.74,"body":"what is lacking is the"},{"speaker":"Andy Perry","startTime":877.74,"endTime":882.18,"body":"confidence and the knowledge."},{"speaker":"Andy Perry","startTime":877.74,"endTime":882.18,"body":"Yeah. So you asked me what I've"},{"speaker":"Andy Perry","startTime":882.18,"endTime":886.53,"body":"been up to? Well, by the time"},{"speaker":"Andy Perry","startTime":882.18,"endTime":886.53,"body":"this podcast is released, people"},{"speaker":"Andy Perry","startTime":886.53,"endTime":893.4,"body":"will know that I've actually"},{"speaker":"Andy Perry","startTime":886.53,"endTime":893.4,"body":"written a book and it is a"},{"speaker":"Andy Perry","startTime":893.4,"endTime":894.36,"body":"fairly big deal."},{"speaker":"Roz Chandler","startTime":895.41,"endTime":898.26,"body":"I've done one I"},{"speaker":"Roz Chandler","startTime":895.41,"endTime":898.26,"body":"know what it is. I'm much, much"},{"speaker":"Roz Chandler","startTime":898.26,"endTime":900.66,"body":"bigger deal than you would ever"},{"speaker":"Roz Chandler","startTime":898.26,"endTime":900.66,"body":"think. going to be"},{"speaker":"Andy Perry","startTime":901.44,"endTime":904.35,"body":"absolutely and I had"},{"speaker":"Andy Perry","startTime":901.44,"endTime":904.35,"body":"to write it during the busiest"},{"speaker":"Andy Perry","startTime":904.35,"endTime":908.19,"body":"time of our, our year. I don't"},{"speaker":"Andy Perry","startTime":904.35,"endTime":908.19,"body":"know quite how I managed to do"},{"speaker":"Andy Perry","startTime":908.19,"endTime":912.18,"body":"it. But massive, massive shout"},{"speaker":"Andy Perry","startTime":908.19,"endTime":912.18,"body":"out to the publisher of this"},{"speaker":"Andy Perry","startTime":912.18,"endTime":916.29,"body":"book, Hardy Grant, who they"},{"speaker":"Andy Perry","startTime":912.18,"endTime":916.29,"body":"allowed me to write the book"},{"speaker":"Andy Perry","startTime":916.71,"endTime":921.63,"body":"that I wanted to write. So just"},{"speaker":"Andy Perry","startTime":916.71,"endTime":921.63,"body":"to be clear on this, this is not"},{"speaker":"Andy Perry","startTime":921.63,"endTime":926.91,"body":"another gardening. But yeah,"},{"speaker":"Andy Perry","startTime":921.63,"endTime":926.91,"body":"perhaps at one stage, I intended"},{"speaker":"Andy Perry","startTime":926.91,"endTime":930.36,"body":"to write a gardening book. And"},{"speaker":"Andy Perry","startTime":926.91,"endTime":930.36,"body":"one day, I might, I might write"},{"speaker":"Andy Perry","startTime":930.42,"endTime":934.89,"body":"a traditional how to grow this"},{"speaker":"Andy Perry","startTime":930.42,"endTime":934.89,"body":"book. That's not what I've"},{"speaker":"Andy Perry","startTime":934.89,"endTime":939.78,"body":"written. It's a lifestyle book."},{"speaker":"Andy Perry","startTime":934.89,"endTime":939.78,"body":"It's a book about how you can"},{"speaker":"Andy Perry","startTime":939.78,"endTime":946.74,"body":"grow herbs. And it provides 12"},{"speaker":"Andy Perry","startTime":939.78,"endTime":946.74,"body":"Really cool, fun projects that"},{"speaker":"Andy Perry","startTime":946.74,"endTime":951.15,"body":"you can do to bring herbs into"},{"speaker":"Andy Perry","startTime":946.74,"endTime":951.15,"body":"your daily life. So we're"},{"speaker":"Andy Perry","startTime":951.15,"endTime":955.38,"body":"talking a pizza pantry, living"},{"speaker":"Andy Perry","startTime":951.15,"endTime":955.38,"body":"pizza pantry, we're talking a"},{"speaker":"Andy Perry","startTime":955.38,"endTime":959.16,"body":"cocktail herb garden, we're"},{"speaker":"Andy Perry","startTime":955.38,"endTime":959.16,"body":"talking about a human recharged"},{"speaker":"Andy Perry","startTime":959.16,"endTime":963.75,"body":"planter. And it's step by step."},{"speaker":"Andy Perry","startTime":959.16,"endTime":963.75,"body":"It's how you can do this at"},{"speaker":"Andy Perry","startTime":963.75,"endTime":968.25,"body":"home. So I really, really hope"},{"speaker":"Andy Perry","startTime":963.75,"endTime":968.25,"body":"that this inspires people to get"},{"speaker":"Andy Perry","startTime":968.25,"endTime":971.85,"body":"growing. And I hope I might be"},{"speaker":"Andy Perry","startTime":968.25,"endTime":971.85,"body":"wrong about this, you know,"},{"speaker":"Andy Perry","startTime":971.85,"endTime":977.61,"body":"Ross, nobody's read it yet. But"},{"speaker":"Andy Perry","startTime":971.85,"endTime":977.61,"body":"I really, really hope that it"},{"speaker":"Andy Perry","startTime":977.61,"endTime":979.44,"body":"inspires people to just have a"},{"speaker":"Andy Perry","startTime":977.61,"endTime":979.44,"body":"go."},{"speaker":"Roz Chandler","startTime":980.61,"endTime":982.77,"body":"It absolutely"},{"speaker":"Roz Chandler","startTime":980.61,"endTime":982.77,"body":"will. And yeah, and I'll tell"},{"speaker":"Roz Chandler","startTime":982.77,"endTime":985.32,"body":"you why. My I wrote a book"},{"speaker":"Roz Chandler","startTime":982.77,"endTime":985.32,"body":"called Seed two hours, and it"},{"speaker":"Roz Chandler","startTime":985.32,"endTime":988.32,"body":"was during COVID. And it was"},{"speaker":"Roz Chandler","startTime":985.32,"endTime":988.32,"body":"about people's lives in COVID."},{"speaker":"Roz Chandler","startTime":988.59,"endTime":991.56,"body":"So it wasn't a gardening book."},{"speaker":"Roz Chandler","startTime":988.59,"endTime":991.56,"body":"And it wasn't about the 10 top"},{"speaker":"Roz Chandler","startTime":991.56,"endTime":994.05,"body":"cutting flowers you should have"},{"speaker":"Roz Chandler","startTime":991.56,"endTime":994.05,"body":"in your garden. It wasn't about"},{"speaker":"Roz Chandler","startTime":994.05,"endTime":998.55,"body":"that. It was about the changing"},{"speaker":"Roz Chandler","startTime":994.05,"endTime":998.55,"body":"lives that growing could make"},{"speaker":"Roz Chandler","startTime":998.97,"endTime":1002.33,"body":"and that how people's lives were"},{"speaker":"Roz Chandler","startTime":998.97,"endTime":1002.33,"body":"completely changed and how some"},{"speaker":"Roz Chandler","startTime":1002.33,"endTime":1004.64,"body":"of them did actually move into"},{"speaker":"Roz Chandler","startTime":1002.33,"endTime":1004.64,"body":"horticulture, but it was more of"},{"speaker":"Roz Chandler","startTime":1004.64,"endTime":1008.78,"body":"a really nice, easy read and"},{"speaker":"Roz Chandler","startTime":1004.64,"endTime":1008.78,"body":"some things you could do. And"},{"speaker":"Roz Chandler","startTime":1008.78,"endTime":1011.78,"body":"yours is similar in terms of"},{"speaker":"Roz Chandler","startTime":1008.78,"endTime":1011.78,"body":"it's a lifestyle, it doesn't"},{"speaker":"Roz Chandler","startTime":1011.78,"endTime":1014.66,"body":"show, tell them how to grow"},{"speaker":"Roz Chandler","startTime":1011.78,"endTime":1014.66,"body":"which herbs to grow, and when to"},{"speaker":"Roz Chandler","startTime":1014.66,"endTime":1017.87,"body":"grow them and how to grow them."},{"speaker":"Roz Chandler","startTime":1014.66,"endTime":1017.87,"body":"It's much more interesting than"},{"speaker":"Roz Chandler","startTime":1017.87,"endTime":1020.84,"body":"that. I think I think it's,"},{"speaker":"Roz Chandler","startTime":1017.87,"endTime":1020.84,"body":"well, I'm expecting my copy. So"},{"speaker":"Roz Chandler","startTime":1020.84,"endTime":1024.62,"body":"I can't wait. So when when is it"},{"speaker":"Roz Chandler","startTime":1020.84,"endTime":1024.62,"body":"released? Tell us where we can"},{"speaker":"Roz Chandler","startTime":1024.62,"endTime":1025.85,"body":"get it? Or how is it released."},{"speaker":"Andy Perry","startTime":1026.03,"endTime":1028.91,"body":"So when this podcast"},{"speaker":"Andy Perry","startTime":1026.03,"endTime":1028.91,"body":"is released, it will be"},{"speaker":"Andy Perry","startTime":1028.91,"endTime":1033.56,"body":"available for preorder. And the"},{"speaker":"Andy Perry","startTime":1028.91,"endTime":1033.56,"body":"Smart Link is actually in the"},{"speaker":"Andy Perry","startTime":1033.56,"endTime":1039.38,"body":"bio. Brilliant on our social"},{"speaker":"Andy Perry","startTime":1033.56,"endTime":1039.38,"body":"media. And, yeah, it will be"},{"speaker":"Andy Perry","startTime":1039.41,"endTime":1044.45,"body":"dispatched to you just in time"},{"speaker":"Andy Perry","startTime":1039.41,"endTime":1044.45,"body":"for spring, late March 2023."},{"speaker":"Andy Perry","startTime":1044.81,"endTime":1048.14,"body":"Yeah, but don't worry, we're"},{"speaker":"Andy Perry","startTime":1044.81,"endTime":1048.14,"body":"gonna be sharing lots of teasers"},{"speaker":"Andy Perry","startTime":1048.14,"endTime":1050.93,"body":"from the book over the next few"},{"speaker":"Andy Perry","startTime":1048.14,"endTime":1050.93,"body":"months. Because you know what,"},{"speaker":"Andy Perry","startTime":1051.05,"endTime":1052.43,"body":"I'm really rather proud of it."},{"speaker":"Roz Chandler","startTime":1052.849,"endTime":1055.339,"body":"And it's such, it"},{"speaker":"Roz Chandler","startTime":1052.849,"endTime":1055.339,"body":"is really hard. I know how much"},{"speaker":"Roz Chandler","startTime":1055.339,"endTime":1058.999,"body":"hard work it goes into writing a"},{"speaker":"Roz Chandler","startTime":1055.339,"endTime":1058.999,"body":"book. It's a labour of love for"},{"speaker":"Roz Chandler","startTime":1058.999,"endTime":1065.269,"body":"absolute certainty. And it's a"},{"speaker":"Roz Chandler","startTime":1058.999,"endTime":1065.269,"body":"passion to do it. And, yeah, I"},{"speaker":"Roz Chandler","startTime":1065.269,"endTime":1068.539,"body":"mean, I can't wait, I know, I"},{"speaker":"Roz Chandler","startTime":1065.269,"endTime":1068.539,"body":"know what it takes. So"},{"speaker":"Roz Chandler","startTime":1068.929,"endTime":1072.199,"body":"congratulations, I really, and"},{"speaker":"Roz Chandler","startTime":1068.929,"endTime":1072.199,"body":"it's lovely. There isn't just"},{"speaker":"Roz Chandler","startTime":1072.199,"endTime":1074.299,"body":"another gardening book, because"},{"speaker":"Roz Chandler","startTime":1072.199,"endTime":1074.299,"body":"there are lots of gardening"},{"speaker":"Roz Chandler","startTime":1074.299,"endTime":1076.309,"body":"books. It's lovely to be"},{"speaker":"Roz Chandler","startTime":1074.299,"endTime":1076.309,"body":"something different."},{"speaker":"Andy Perry","startTime":1077.119,"endTime":1080.059,"body":"Yeah. And actually,"},{"speaker":"Andy Perry","startTime":1077.119,"endTime":1080.059,"body":"don't get me wrong, there is a"},{"speaker":"Andy Perry","startTime":1081.229,"endTime":1084.739,"body":"element of that. So there's a"},{"speaker":"Andy Perry","startTime":1081.229,"endTime":1084.739,"body":"section at the beginning, which"},{"speaker":"Andy Perry","startTime":1084.739,"endTime":1088.399,"body":"is an introduction to growing a"},{"speaker":"Andy Perry","startTime":1084.739,"endTime":1088.399,"body":"crash course to everything that"},{"speaker":"Andy Perry","startTime":1088.639,"endTime":1092.119,"body":"you need to know about growing,"},{"speaker":"Andy Perry","startTime":1088.639,"endTime":1092.119,"body":"but even that is demystifying"},{"speaker":"Andy Perry","startTime":1092.119,"endTime":1095.209,"body":"things. Yeah. So there's a"},{"speaker":"Andy Perry","startTime":1092.119,"endTime":1095.209,"body":"little section on decoding the"},{"speaker":"Andy Perry","startTime":1095.209,"endTime":1098.989,"body":"label that you get with a plant."},{"speaker":"Andy Perry","startTime":1095.209,"endTime":1098.989,"body":"You know, because as as growers,"},{"speaker":"Andy Perry","startTime":1098.989,"endTime":1101.779,"body":"I think so often we put barriers"},{"speaker":"Andy Perry","startTime":1098.989,"endTime":1101.779,"body":"in place without even realising"},{"speaker":"Andy Perry","startTime":1101.779,"endTime":1105.469,"body":"that we are. You will be"},{"speaker":"Andy Perry","startTime":1101.779,"endTime":1105.469,"body":"surprised to know that the book"},{"speaker":"Andy Perry","startTime":1105.469,"endTime":1109.999,"body":"was proof read about 100 times"},{"speaker":"Andy Perry","startTime":1105.469,"endTime":1109.999,"body":"by different members of family."},{"speaker":"Andy Perry","startTime":1111.679,"endTime":1116.119,"body":"And I remember one of the early"},{"speaker":"Andy Perry","startTime":1111.679,"endTime":1116.119,"body":"drafts, I wrote something in a"},{"speaker":"Andy Perry","startTime":1116.119,"endTime":1120.529,"body":"section that was demystifying"},{"speaker":"Andy Perry","startTime":1116.119,"endTime":1120.529,"body":"the language of growing up, my"},{"speaker":"Andy Perry","startTime":1120.529,"endTime":1123.679,"body":"wife read it, and she said to"},{"speaker":"Andy Perry","startTime":1120.529,"endTime":1123.679,"body":"me, and the I don't know what to"},{"speaker":"Andy Perry","startTime":1123.679,"endTime":1127.309,"body":"buy any lists. Yeah. And I"},{"speaker":"Andy Perry","startTime":1123.679,"endTime":1127.309,"body":"realised in a section that I had"},{"speaker":"Andy Perry","startTime":1127.309,"endTime":1130.519,"body":"actually written to demystify,"},{"speaker":"Andy Perry","startTime":1127.309,"endTime":1130.519,"body":"growing, I'd used the word like"},{"speaker":"Andy Perry","startTime":1130.519,"endTime":1135.019,"body":"Biennial. Yeah. And, you know, I"},{"speaker":"Andy Perry","startTime":1130.519,"endTime":1135.019,"body":"guess it's something that I"},{"speaker":"Andy Perry","startTime":1135.019,"endTime":1139.399,"body":"repeat, almost every single time"},{"speaker":"Andy Perry","startTime":1135.019,"endTime":1139.399,"body":"I record any podcast, and it's a"},{"speaker":"Andy Perry","startTime":1139.399,"endTime":1143.299,"body":"quote from Michelle Obama, she"},{"speaker":"Andy Perry","startTime":1139.399,"endTime":1143.299,"body":"said that we all have to"},{"speaker":"Andy Perry","startTime":1143.719,"endTime":1146.119,"body":"communicate to people that"},{"speaker":"Andy Perry","startTime":1143.719,"endTime":1146.119,"body":"they're welcome at the table."},{"speaker":"Andy Perry","startTime":1147.019,"endTime":1149.239,"body":"Because so often we put those"},{"speaker":"Andy Perry","startTime":1147.019,"endTime":1149.239,"body":"barriers in place without"},{"speaker":"Andy Perry","startTime":1149.239,"endTime":1153.559,"body":"realising that we are, you know,"},{"speaker":"Andy Perry","startTime":1149.239,"endTime":1153.559,"body":"we use Latin names because it"},{"speaker":"Andy Perry","startTime":1153.559,"endTime":1157.219,"body":"lends us authority. Yeah. But"},{"speaker":"Andy Perry","startTime":1153.559,"endTime":1157.219,"body":"it's the balance between"},{"speaker":"Andy Perry","startTime":1157.249,"endTime":1159.619,"body":"accessibility and authority, I"},{"speaker":"Andy Perry","startTime":1157.249,"endTime":1159.619,"body":"can use all these technical"},{"speaker":"Andy Perry","startTime":1159.619,"endTime":1163.339,"body":"terms and I can make myself look"},{"speaker":"Andy Perry","startTime":1159.619,"endTime":1163.339,"body":"really clever. But that doesn't"},{"speaker":"Andy Perry","startTime":1163.339,"endTime":1166.039,"body":"really help anybody gain"},{"speaker":"Andy Perry","startTime":1163.339,"endTime":1166.039,"body":"confidence in growing things."},{"speaker":"Andy Perry","startTime":1167.329,"endTime":1169.309,"body":"Your copy is going to be on the"},{"speaker":"Andy Perry","startTime":1167.329,"endTime":1169.309,"body":"way to you know what,"},{"speaker":"Roz Chandler","startTime":1170.18,"endTime":1174.35,"body":"I'm very excited."},{"speaker":"Roz Chandler","startTime":1170.18,"endTime":1174.35,"body":"Very excited. Now I love it. I'm"},{"speaker":"Roz Chandler","startTime":1174.35,"endTime":1177.41,"body":"really Yeah, it's great. It's a"},{"speaker":"Roz Chandler","startTime":1174.35,"endTime":1177.41,"body":"great inspiration. It's it's"},{"speaker":"Roz Chandler","startTime":1177.41,"endTime":1179.81,"body":"great to like you say to just"},{"speaker":"Roz Chandler","startTime":1177.41,"endTime":1179.81,"body":"get everybody involved in"},{"speaker":"Roz Chandler","startTime":1179.81,"endTime":1183.56,"body":"growing and you know, we follow"},{"speaker":"Roz Chandler","startTime":1179.81,"endTime":1183.56,"body":"similar paths, don't we? You're"},{"speaker":"Roz Chandler","startTime":1183.56,"endTime":1187.49,"body":"very much food and herbs and I'm"},{"speaker":"Roz Chandler","startTime":1183.56,"endTime":1187.49,"body":"obviously very much flowers. And"},{"speaker":"Roz Chandler","startTime":1187.49,"endTime":1191.21,"body":"we follow a similar path because"},{"speaker":"Roz Chandler","startTime":1187.49,"endTime":1191.21,"body":"we both have this passion to"},{"speaker":"Roz Chandler","startTime":1191.21,"endTime":1195.71,"body":"encourage anyone to do that."},{"speaker":"Roz Chandler","startTime":1191.21,"endTime":1195.71,"body":"Anyone can grow flowers on their"},{"speaker":"Roz Chandler","startTime":1195.71,"endTime":1197.84,"body":"windows seven, put that down."},{"speaker":"Roz Chandler","startTime":1195.71,"endTime":1197.84,"body":"Anyone can do herbs on the"},{"speaker":"Roz Chandler","startTime":1197.84,"endTime":1199.97,"body":"window ledge and put them"},{"speaker":"Roz Chandler","startTime":1197.84,"endTime":1199.97,"body":"outside. So we have we follow"},{"speaker":"Roz Chandler","startTime":1200.0,"endTime":1202.94,"body":"The same values of trying to"},{"speaker":"Roz Chandler","startTime":1200.0,"endTime":1202.94,"body":"change things."},{"speaker":"Andy Perry","startTime":1203.869,"endTime":1206.569,"body":"Absolutely. And"},{"speaker":"Andy Perry","startTime":1203.869,"endTime":1206.569,"body":"something that again, I'm"},{"speaker":"Andy Perry","startTime":1206.569,"endTime":1209.719,"body":"really, really passionate about"},{"speaker":"Andy Perry","startTime":1206.569,"endTime":1209.719,"body":"is that, you know, and this is,"},{"speaker":"Andy Perry","startTime":1210.949,"endTime":1214.699,"body":"perhaps this is controversial. I"},{"speaker":"Andy Perry","startTime":1210.949,"endTime":1214.699,"body":"don't know. You don't need to"},{"speaker":"Andy Perry","startTime":1214.699,"endTime":1219.589,"body":"spend 1000s and 1000s upon"},{"speaker":"Andy Perry","startTime":1214.699,"endTime":1219.589,"body":"pounds to get your education in"},{"speaker":"Andy Perry","startTime":1219.589,"endTime":1223.369,"body":"horticulture? No. You know, we"},{"speaker":"Andy Perry","startTime":1219.589,"endTime":1223.369,"body":"were talking just before we"},{"speaker":"Andy Perry","startTime":1223.369,"endTime":1226.639,"body":"started recording and actually,"},{"speaker":"Andy Perry","startTime":1223.369,"endTime":1226.639,"body":"I believe that me and you are"},{"speaker":"Andy Perry","startTime":1226.639,"endTime":1230.539,"body":"part of an exclusive club who"},{"speaker":"Andy Perry","startTime":1226.639,"endTime":1230.539,"body":"actually don't have any quality"},{"speaker":"Andy Perry","startTime":1230.569,"endTime":1234.409,"body":"horticultural growing"},{"speaker":"Andy Perry","startTime":1230.569,"endTime":1234.409,"body":"qualifications. No. I mean,"},{"speaker":"Andy Perry","startTime":1234.409,"endTime":1236.809,"body":"actually, I suppose I got 1/3 of"},{"speaker":"Andy Perry","startTime":1234.409,"endTime":1236.809,"body":"a national award in"},{"speaker":"Andy Perry","startTime":1236.809,"endTime":1237.529,"body":"horticulture."},{"speaker":"Roz Chandler","startTime":1237.769,"endTime":1240.019,"body":"That's even an"},{"speaker":"Roz Chandler","startTime":1237.769,"endTime":1240.019,"body":"input. I've got a degree in"},{"speaker":"Roz Chandler","startTime":1240.019,"endTime":1242.269,"body":"environmental science was"},{"speaker":"Roz Chandler","startTime":1240.019,"endTime":1242.269,"body":"probably about as close as I"},{"speaker":"Roz Chandler","startTime":1242.269,"endTime":1245.509,"body":"got. So it's more about the"},{"speaker":"Roz Chandler","startTime":1242.269,"endTime":1245.509,"body":"environment and insects and"},{"speaker":"Roz Chandler","startTime":1245.509,"endTime":1250.039,"body":"bees. But apart from that, I do"},{"speaker":"Roz Chandler","startTime":1245.509,"endTime":1250.039,"body":"not have an RHS, my team. Do I"},{"speaker":"Roz Chandler","startTime":1250.039,"endTime":1253.609,"body":"have RHS three staff and all the"},{"speaker":"Roz Chandler","startTime":1250.039,"endTime":1253.609,"body":"rest of that, and it's"},{"speaker":"Roz Chandler","startTime":1253.609,"endTime":1257.059,"body":"brilliant. But no, mine's all"},{"speaker":"Roz Chandler","startTime":1253.609,"endTime":1257.059,"body":"been learned on the job."},{"speaker":"Andy Perry","startTime":1257.42,"endTime":1259.64,"body":"And I think that's"},{"speaker":"Andy Perry","startTime":1257.42,"endTime":1259.64,"body":"quite powerful. To be honest. I"},{"speaker":"Andy Perry","startTime":1259.64,"endTime":1262.64,"body":"think that actually, when you"},{"speaker":"Andy Perry","startTime":1259.64,"endTime":1262.64,"body":"learn on the job, you actually"},{"speaker":"Andy Perry","startTime":1262.67,"endTime":1265.61,"body":"engage in a way, maybe the"},{"speaker":"Andy Perry","startTime":1262.67,"endTime":1265.61,"body":"people that you're interacting"},{"speaker":"Andy Perry","startTime":1265.61,"endTime":1268.61,"body":"with and the people that you're"},{"speaker":"Andy Perry","startTime":1265.61,"endTime":1268.61,"body":"looking to inspire. Maybe that's"},{"speaker":"Andy Perry","startTime":1268.61,"endTime":1271.73,"body":"how they're interacting with it"},{"speaker":"Andy Perry","startTime":1268.61,"endTime":1271.73,"body":"as well. I think that's very"},{"speaker":"Andy Perry","startTime":1271.73,"endTime":1272.21,"body":"powerful."},{"speaker":"Roz Chandler","startTime":1273.05,"endTime":1276.47,"body":"I agree. So where"},{"speaker":"Roz Chandler","startTime":1273.05,"endTime":1276.47,"body":"does your inspiration come from?"},{"speaker":"Roz Chandler","startTime":1276.53,"endTime":1279.2,"body":"Andy, what drives you? Why do"},{"speaker":"Roz Chandler","startTime":1276.53,"endTime":1279.2,"body":"you get up in the morning and"},{"speaker":"Roz Chandler","startTime":1279.2,"endTime":1282.2,"body":"go, Yep, it's another day, this"},{"speaker":"Roz Chandler","startTime":1279.2,"endTime":1282.2,"body":"is what we're going to do today."},{"speaker":"Roz Chandler","startTime":1282.59,"endTime":1285.32,"body":"You have to be driven to do"},{"speaker":"Roz Chandler","startTime":1282.59,"endTime":1285.32,"body":"this, you have to have enormous"},{"speaker":"Roz Chandler","startTime":1285.32,"endTime":1288.38,"body":"amounts of energy. Where does"},{"speaker":"Roz Chandler","startTime":1285.32,"endTime":1288.38,"body":"your inspiration come from?"},{"speaker":"Andy Perry","startTime":1288.71,"endTime":1294.38,"body":"I'm in it for the"},{"speaker":"Andy Perry","startTime":1288.71,"endTime":1294.38,"body":"money right? Now, do you know"},{"speaker":"Andy Perry","startTime":1294.38,"endTime":1299.54,"body":"something? When you found the"},{"speaker":"Andy Perry","startTime":1294.38,"endTime":1299.54,"body":"best song in the world, when"},{"speaker":"Andy Perry","startTime":1299.54,"endTime":1303.11,"body":"you've seen the best movie, or"},{"speaker":"Andy Perry","startTime":1299.54,"endTime":1303.11,"body":"you've discovered that amazing"},{"speaker":"Andy Perry","startTime":1303.11,"endTime":1307.31,"body":"new hobby, you have to share it?"},{"speaker":"Andy Perry","startTime":1303.11,"endTime":1307.31,"body":"You know, that feeling where"},{"speaker":"Andy Perry","startTime":1307.31,"endTime":1310.31,"body":"you've just witnessed something"},{"speaker":"Andy Perry","startTime":1307.31,"endTime":1310.31,"body":"unbelievable, and you just have"},{"speaker":"Andy Perry","startTime":1310.31,"endTime":1314.12,"body":"to go and tell your friends?"},{"speaker":"Andy Perry","startTime":1310.31,"endTime":1314.12,"body":"Yeah, that's how I feel. That's"},{"speaker":"Andy Perry","startTime":1314.12,"endTime":1317.48,"body":"how I feel. And I can't actually"},{"speaker":"Andy Perry","startTime":1314.12,"endTime":1317.48,"body":"explain it. I know that the"},{"speaker":"Andy Perry","startTime":1317.48,"endTime":1321.41,"body":"science around this, I know that"},{"speaker":"Andy Perry","startTime":1317.48,"endTime":1321.41,"body":"the science that says when you"},{"speaker":"Andy Perry","startTime":1321.41,"endTime":1326.48,"body":"touch the soil, it has a"},{"speaker":"Andy Perry","startTime":1321.41,"endTime":1326.48,"body":"beneficial effect on humans know"},{"speaker":"Andy Perry","startTime":1326.48,"endTime":1329.9,"body":"the science about that. But I"},{"speaker":"Andy Perry","startTime":1326.48,"endTime":1329.9,"body":"want to ignore that. Because I"},{"speaker":"Andy Perry","startTime":1329.9,"endTime":1335.39,"body":"prefer to think of it as magic."},{"speaker":"Andy Perry","startTime":1329.9,"endTime":1335.39,"body":"Because it feels like magic. And"},{"speaker":"Andy Perry","startTime":1336.2,"endTime":1339.53,"body":"one of my customers who was"},{"speaker":"Andy Perry","startTime":1336.2,"endTime":1339.53,"body":"living on her own during the"},{"speaker":"Andy Perry","startTime":1339.53,"endTime":1343.85,"body":"pandemic, she contacted me. And"},{"speaker":"Andy Perry","startTime":1339.53,"endTime":1343.85,"body":"she said, I'm living on my own."},{"speaker":"Andy Perry","startTime":1343.85,"endTime":1346.01,"body":"And you know, she said the"},{"speaker":"Andy Perry","startTime":1343.85,"endTime":1346.01,"body":"pandemic was a very dark time"},{"speaker":"Andy Perry","startTime":1346.01,"endTime":1349.04,"body":"for me. And I can't imagine how"},{"speaker":"Andy Perry","startTime":1346.01,"endTime":1349.04,"body":"tough that would be actually."},{"speaker":"Andy Perry","startTime":1349.04,"endTime":1353.18,"body":"But it sounds it sounds really"},{"speaker":"Andy Perry","startTime":1349.04,"endTime":1353.18,"body":"horrible. And she said, the"},{"speaker":"Andy Perry","startTime":1353.18,"endTime":1356.54,"body":"herbs that you sent me, I put it"},{"speaker":"Andy Perry","startTime":1353.18,"endTime":1356.54,"body":"up on the windowsill of my"},{"speaker":"Andy Perry","startTime":1356.57,"endTime":1360.2,"body":"studio flat in London. And I"},{"speaker":"Andy Perry","startTime":1356.57,"endTime":1360.2,"body":"looked at them as lying in bed"},{"speaker":"Andy Perry","startTime":1360.2,"endTime":1362.9,"body":"at the morning, I was thinking,"},{"speaker":"Andy Perry","startTime":1360.2,"endTime":1362.9,"body":"Why do I have to why should I"},{"speaker":"Andy Perry","startTime":1362.9,"endTime":1366.29,"body":"get out of bed, I've got nowhere"},{"speaker":"Andy Perry","startTime":1362.9,"endTime":1366.29,"body":"to go, nothing to do. And she"},{"speaker":"Andy Perry","startTime":1366.29,"endTime":1368.93,"body":"was looking at these pots of"},{"speaker":"Andy Perry","startTime":1366.29,"endTime":1368.93,"body":"herbs on the windowsill and she"},{"speaker":"Andy Perry","startTime":1368.93,"endTime":1372.56,"body":"said she had this fundamental"},{"speaker":"Andy Perry","startTime":1368.93,"endTime":1372.56,"body":"realisation if I don't get out"},{"speaker":"Andy Perry","startTime":1372.56,"endTime":1376.34,"body":"of bed. And if I don't water"},{"speaker":"Andy Perry","startTime":1372.56,"endTime":1376.34,"body":"them, they're gonna die. And I"},{"speaker":"Andy Perry","startTime":1376.34,"endTime":1378.65,"body":"do not want that to happen. You"},{"speaker":"Andy Perry","startTime":1376.34,"endTime":1378.65,"body":"know, I've got enough problems"},{"speaker":"Andy Perry","startTime":1378.65,"endTime":1382.64,"body":"here as it is. And that gives"},{"speaker":"Andy Perry","startTime":1378.65,"endTime":1382.64,"body":"you the drive. I think that's"},{"speaker":"Andy Perry","startTime":1382.64,"endTime":1385.73,"body":"probably what spurs me on as"},{"speaker":"Andy Perry","startTime":1382.64,"endTime":1385.73,"body":"well. Now Now I'm living"},{"speaker":"Andy Perry","startTime":1385.73,"endTime":1387.14,"body":"vicariously through other"},{"speaker":"Andy Perry","startTime":1385.73,"endTime":1387.14,"body":"people."},{"speaker":"Roz Chandler","startTime":1388.099,"endTime":1389.959,"body":"What's your"},{"speaker":"Roz Chandler","startTime":1388.099,"endTime":1389.959,"body":"favourite song their mindset"},{"speaker":"Roz Chandler","startTime":1389.959,"endTime":1394.369,"body":"mine is wait for this glory"},{"speaker":"Roz Chandler","startTime":1389.959,"endTime":1394.369,"body":"again, I will survive. As long"},{"speaker":"Roz Chandler","startTime":1394.369,"endTime":1398.179,"body":"as I know how they go. That was"},{"speaker":"Roz Chandler","startTime":1394.369,"endTime":1398.179,"body":"my rendition."},{"speaker":"Andy Perry","startTime":1398.45,"endTime":1400.7,"body":"That could have been"},{"speaker":"Andy Perry","startTime":1398.45,"endTime":1400.7,"body":"the soundtrack for 2020"},{"speaker":"Andy Perry","startTime":1400.7,"endTime":1406.55,"body":"couldn't. My, my my favourite"},{"speaker":"Andy Perry","startTime":1400.7,"endTime":1406.55,"body":"song is a little bit eclectic."},{"speaker":"Andy Perry","startTime":1408.05,"endTime":1410.69,"body":"It's a song that speaks very,"},{"speaker":"Andy Perry","startTime":1408.05,"endTime":1410.69,"body":"very personally, to me, it also"},{"speaker":"Andy Perry","startTime":1410.69,"endTime":1412.88,"body":"happens to be one of the"},{"speaker":"Andy Perry","startTime":1410.69,"endTime":1412.88,"body":"favourite songs of Barack Obama,"},{"speaker":"Andy Perry","startTime":1412.91,"endTime":1418.88,"body":"Michelle Obama's twice now. It's"},{"speaker":"Andy Perry","startTime":1412.91,"endTime":1418.88,"body":"my first song by Jay Z. And in"},{"speaker":"Andy Perry","startTime":1418.88,"endTime":1421.7,"body":"some very, very difficult"},{"speaker":"Andy Perry","startTime":1418.88,"endTime":1421.7,"body":"moments, that song has really"},{"speaker":"Andy Perry","startTime":1421.7,"endTime":1424.85,"body":"helped me. People would never"},{"speaker":"Andy Perry","startTime":1421.7,"endTime":1424.85,"body":"know, would they so many herbs"},{"speaker":"Andy Perry","startTime":1424.85,"endTime":1429.65,"body":"are potted up listening to Mr."},{"speaker":"Andy Perry","startTime":1424.85,"endTime":1429.65,"body":"Jay Z. But it's true."},{"speaker":"Roz Chandler","startTime":1430.76,"endTime":1432.77,"body":"I've got visions"},{"speaker":"Roz Chandler","startTime":1430.76,"endTime":1432.77,"body":"of that. And then visions of me"},{"speaker":"Roz Chandler","startTime":1432.77,"endTime":1435.8,"body":"going in a tunnel gang, I will"},{"speaker":"Roz Chandler","startTime":1432.77,"endTime":1435.8,"body":"survive, no matter what happens,"},{"speaker":"Roz Chandler","startTime":1435.8,"endTime":1438.02,"body":"I will carry on it will be fine."},{"speaker":"Andy Perry","startTime":1438.469,"endTime":1439.609,"body":"All of your"},{"speaker":"Andy Perry","startTime":1438.469,"endTime":1439.609,"body":"listeners are going to be"},{"speaker":"Andy Perry","startTime":1439.609,"endTime":1445.069,"body":"relieved to know that I'm not"},{"speaker":"Andy Perry","startTime":1439.609,"endTime":1445.069,"body":"going to start wrapping. So what"},{"speaker":"Roz Chandler","startTime":1445.069,"endTime":1447.229,"body":"do you think is"},{"speaker":"Roz Chandler","startTime":1445.069,"endTime":1447.229,"body":"the greatest issue with small"},{"speaker":"Roz Chandler","startTime":1447.229,"endTime":1448.849,"body":"businesses like ours in the UK?"},{"speaker":"Andy Perry","startTime":1449.75,"endTime":1453.62,"body":"I think within the"},{"speaker":"Andy Perry","startTime":1449.75,"endTime":1453.62,"body":"growing sector specifically."},{"speaker":"Andy Perry","startTime":1454.67,"endTime":1457.07,"body":"Honestly, I think it's lack of"},{"speaker":"Andy Perry","startTime":1454.67,"endTime":1457.07,"body":"confidence and lack of"},{"speaker":"Andy Perry","startTime":1457.07,"endTime":1460.64,"body":"knowledge. I think there are so"},{"speaker":"Andy Perry","startTime":1457.07,"endTime":1460.64,"body":"many perceptions. Do you know"},{"speaker":"Andy Perry","startTime":1460.64,"endTime":1462.89,"body":"something rose, we I put a shout"},{"speaker":"Andy Perry","startTime":1460.64,"endTime":1462.89,"body":"out on Instagram a couple of"},{"speaker":"Andy Perry","startTime":1462.89,"endTime":1467.3,"body":"months ago. And I asked people"},{"speaker":"Andy Perry","startTime":1462.89,"endTime":1467.3,"body":"what is stopping them from"},{"speaker":"Andy Perry","startTime":1467.93,"endTime":1470.63,"body":"embarking upon a growing"},{"speaker":"Andy Perry","startTime":1467.93,"endTime":1470.63,"body":"business or growing adventure."},{"speaker":"Andy Perry","startTime":1471.35,"endTime":1473.63,"body":"And the responses was so"},{"speaker":"Andy Perry","startTime":1471.35,"endTime":1473.63,"body":"interesting, you know that"},{"speaker":"Andy Perry","startTime":1474.38,"endTime":1477.56,"body":"people saying that they can't"},{"speaker":"Andy Perry","startTime":1474.38,"endTime":1477.56,"body":"afford to take a pay cut. And"},{"speaker":"Andy Perry","startTime":1477.56,"endTime":1481.88,"body":"that's, that's fair enough. They"},{"speaker":"Andy Perry","startTime":1477.56,"endTime":1481.88,"body":"don't have access to land. They"},{"speaker":"Andy Perry","startTime":1481.88,"endTime":1486.47,"body":"don't have the startup fund. And"},{"speaker":"Andy Perry","startTime":1481.88,"endTime":1486.47,"body":"to be honest with you, I have"},{"speaker":"Andy Perry","startTime":1486.47,"endTime":1489.86,"body":"quite strong opinions on this"},{"speaker":"Andy Perry","startTime":1486.47,"endTime":1489.86,"body":"because I started my business"},{"speaker":"Andy Perry","startTime":1489.89,"endTime":1493.55,"body":"now. Okay, fair enough. I wasn't"},{"speaker":"Andy Perry","startTime":1489.89,"endTime":1493.55,"body":"turning over hundreds of 1000s"},{"speaker":"Andy Perry","startTime":1493.55,"endTime":1498.41,"body":"of pounds, but I paid my tuition"},{"speaker":"Andy Perry","startTime":1493.55,"endTime":1498.41,"body":"fees. And I made a profit on"},{"speaker":"Andy Perry","startTime":1498.41,"endTime":1501.29,"body":"that level. And that was"},{"speaker":"Andy Perry","startTime":1498.41,"endTime":1501.29,"body":"literally growing herbs in my"},{"speaker":"Andy Perry","startTime":1501.29,"endTime":1504.68,"body":"mum and dad's back garden, you"},{"speaker":"Andy Perry","startTime":1501.29,"endTime":1504.68,"body":"can get a small polytunnel and"},{"speaker":"Andy Perry","startTime":1504.68,"endTime":1508.31,"body":"you can have a play and you can"},{"speaker":"Andy Perry","startTime":1504.68,"endTime":1508.31,"body":"build your confidence. And if"},{"speaker":"Andy Perry","startTime":1508.31,"endTime":1510.71,"body":"nothing else, you can turn it"},{"speaker":"Andy Perry","startTime":1508.31,"endTime":1510.71,"body":"into a side hustle, you don't"},{"speaker":"Andy Perry","startTime":1510.71,"endTime":1515.63,"body":"need loads of space. You do"},{"speaker":"Andy Perry","startTime":1510.71,"endTime":1515.63,"body":"probably need some money. But"},{"speaker":"Andy Perry","startTime":1515.75,"endTime":1518.81,"body":"you don't need a lot of money."},{"speaker":"Andy Perry","startTime":1515.75,"endTime":1518.81,"body":"Because I've got to stress this"},{"speaker":"Andy Perry","startTime":1519.05,"endTime":1525.26,"body":"urban hubs has never had any"},{"speaker":"Andy Perry","startTime":1519.05,"endTime":1525.26,"body":"financial assistance or tell a"},{"speaker":"Andy Perry","startTime":1525.26,"endTime":1530.63,"body":"lie. We had 500 pounds from the"},{"speaker":"Andy Perry","startTime":1525.26,"endTime":1530.63,"body":"the business development course"},{"speaker":"Andy Perry","startTime":1530.63,"endTime":1533.57,"body":"I did at Birmingham University,"},{"speaker":"Andy Perry","startTime":1530.63,"endTime":1533.57,"body":"which I used to print banners"},{"speaker":"Andy Perry","startTime":1534.14,"endTime":1538.16,"body":"and make hoodies with what we"},{"speaker":"Andy Perry","startTime":1534.14,"endTime":1538.16,"body":"call Andrews plants about them."},{"speaker":"Andy Perry","startTime":1539.69,"endTime":1544.64,"body":"Money well spent, I think, for"},{"speaker":"Andy Perry","startTime":1539.69,"endTime":1544.64,"body":"me, within horticulture,"},{"speaker":"Andy Perry","startTime":1545.03,"endTime":1549.44,"body":"education, and knowledge is the"},{"speaker":"Andy Perry","startTime":1545.03,"endTime":1549.44,"body":"biggest thing that's holding"},{"speaker":"Andy Perry","startTime":1549.44,"endTime":1554.6,"body":"people back. Now. Back at the"},{"speaker":"Andy Perry","startTime":1549.44,"endTime":1554.6,"body":"start of this year, I got a bee"},{"speaker":"Andy Perry","startTime":1554.6,"endTime":1557.66,"body":"in my bonnet. I read a few"},{"speaker":"Andy Perry","startTime":1554.6,"endTime":1557.66,"body":"things within the horticultural"},{"speaker":"Andy Perry","startTime":1557.66,"endTime":1562.67,"body":"industry that fired me up. And I"},{"speaker":"Andy Perry","startTime":1557.66,"endTime":1562.67,"body":"decided to, in addition to"},{"speaker":"Andy Perry","startTime":1563.18,"endTime":1565.52,"body":"running my own business, I"},{"speaker":"Andy Perry","startTime":1563.18,"endTime":1565.52,"body":"thought I'm gonna change the"},{"speaker":"Andy Perry","startTime":1565.52,"endTime":1567.8,"body":"world. I'm gonna certainly"},{"speaker":"Andy Perry","startTime":1565.52,"endTime":1567.8,"body":"change the horticultural"},{"speaker":"Andy Perry","startTime":1567.8,"endTime":1572.54,"body":"industry. And so many people"},{"speaker":"Andy Perry","startTime":1567.8,"endTime":1572.54,"body":"Ross approached me young people"},{"speaker":"Andy Perry","startTime":1573.44,"endTime":1576.17,"body":"with an idea to start a"},{"speaker":"Andy Perry","startTime":1573.44,"endTime":1576.17,"body":"business. They've approached me"},{"speaker":"Andy Perry","startTime":1576.17,"endTime":1578.33,"body":"and they've, they've asked me"},{"speaker":"Andy Perry","startTime":1576.17,"endTime":1578.33,"body":"for advice, they've asked me"},{"speaker":"Andy Perry","startTime":1578.33,"endTime":1581.9,"body":"for, you know, how can I start"},{"speaker":"Andy Perry","startTime":1578.33,"endTime":1581.9,"body":"urban herbs, but in Northern"},{"speaker":"Andy Perry","startTime":1581.9,"endTime":1584.84,"body":"Ireland, how can I do that? And"},{"speaker":"Andy Perry","startTime":1581.9,"endTime":1584.84,"body":"the thing is, is I would love"},{"speaker":"Andy Perry","startTime":1584.84,"endTime":1587.48,"body":"genuinely to just help everybody"},{"speaker":"Andy Perry","startTime":1584.84,"endTime":1587.48,"body":"and you know, just give them"},{"speaker":"Andy Perry","startTime":1587.48,"endTime":1591.2,"body":"hours and hours and hours, but I"},{"speaker":"Andy Perry","startTime":1587.48,"endTime":1591.2,"body":"can't. Because ultimately, you"},{"speaker":"Andy Perry","startTime":1591.2,"endTime":1594.32,"body":"know, I've got a bit I genuinely"},{"speaker":"Andy Perry","startTime":1591.2,"endTime":1594.32,"body":"I love talking to people like"},{"speaker":"Andy Perry","startTime":1594.32,"endTime":1599.48,"body":"that, because they inspire me."},{"speaker":"Andy Perry","startTime":1594.32,"endTime":1599.48,"body":"So I actually appeared on a"},{"speaker":"Andy Perry","startTime":1599.48,"endTime":1603.47,"body":"podcast alongside two guys who"},{"speaker":"Andy Perry","startTime":1599.48,"endTime":1603.47,"body":"I'm now very good friends with"},{"speaker":"Andy Perry","startTime":1603.47,"endTime":1608.45,"body":"called the fuqra podcast. And we"},{"speaker":"Andy Perry","startTime":1603.47,"endTime":1608.45,"body":"had a bit of fun on the podcast."},{"speaker":"Andy Perry","startTime":1608.9,"endTime":1611.78,"body":"And we carried on talking"},{"speaker":"Andy Perry","startTime":1608.9,"endTime":1611.78,"body":"afterwards. And about two weeks"},{"speaker":"Andy Perry","startTime":1611.78,"endTime":1614.51,"body":"later, I mentioned to one of"},{"speaker":"Andy Perry","startTime":1611.78,"endTime":1614.51,"body":"them in a WhatsApp message that"},{"speaker":"Andy Perry","startTime":1614.51,"endTime":1619.37,"body":"I'm planning to a revolution, I"},{"speaker":"Andy Perry","startTime":1614.51,"endTime":1619.37,"body":"am planning to help young"},{"speaker":"Andy Perry","startTime":1619.4,"endTime":1624.32,"body":"growing businesses who are"},{"speaker":"Andy Perry","startTime":1619.4,"endTime":1624.32,"body":"growing food, looking to grow"},{"speaker":"Andy Perry","startTime":1624.32,"endTime":1627.77,"body":"their own food, to start a"},{"speaker":"Andy Perry","startTime":1624.32,"endTime":1627.77,"body":"little herb farm, ought to"},{"speaker":"Andy Perry","startTime":1627.92,"endTime":1631.04,"body":"upgrade the market garden. I"},{"speaker":"Andy Perry","startTime":1627.92,"endTime":1631.04,"body":"said to him, I want to change"},{"speaker":"Andy Perry","startTime":1631.04,"endTime":1634.1,"body":"the world, I want to provide a"},{"speaker":"Andy Perry","startTime":1631.04,"endTime":1634.1,"body":"support base, and membership"},{"speaker":"Andy Perry","startTime":1634.1,"endTime":1638.24,"body":"scheme or something to help"},{"speaker":"Andy Perry","startTime":1634.1,"endTime":1638.24,"body":"these people. And Chris phoned"},{"speaker":"Andy Perry","startTime":1638.24,"endTime":1640.88,"body":"me back about 10 minutes later,"},{"speaker":"Andy Perry","startTime":1638.24,"endTime":1640.88,"body":"and he said, mate, please don't"},{"speaker":"Andy Perry","startTime":1640.88,"endTime":1645.35,"body":"do that. Because that's what"},{"speaker":"Andy Perry","startTime":1640.88,"endTime":1645.35,"body":"we're about to launch. And, you"},{"speaker":"Andy Perry","startTime":1645.35,"endTime":1648.74,"body":"know, he said, Please, can you"},{"speaker":"Andy Perry","startTime":1645.35,"endTime":1648.74,"body":"come on board. And so I accepted"},{"speaker":"Andy Perry","startTime":1648.74,"endTime":1652.49,"body":"the role as a director at Fuqua"},{"speaker":"Andy Perry","startTime":1648.74,"endTime":1652.49,"body":"Academy. And we launched in"},{"speaker":"Andy Perry","startTime":1652.49,"endTime":1656.81,"body":"September. And Ross, the"},{"speaker":"Andy Perry","startTime":1652.49,"endTime":1656.81,"body":"response has been so amazing."},{"speaker":"Andy Perry","startTime":1657.86,"endTime":1661.01,"body":"You know, I mean, okay, fair"},{"speaker":"Andy Perry","startTime":1657.86,"endTime":1661.01,"body":"enough, we expected that we were"},{"speaker":"Andy Perry","startTime":1661.01,"endTime":1663.56,"body":"going to get a few people who"},{"speaker":"Andy Perry","startTime":1661.01,"endTime":1663.56,"body":"are looking to start a business,"},{"speaker":"Andy Perry","startTime":1664.16,"endTime":1667.04,"body":"we thought we were going to get"},{"speaker":"Andy Perry","startTime":1664.16,"endTime":1667.04,"body":"a few established, but young"},{"speaker":"Andy Perry","startTime":1667.04,"endTime":1671.78,"body":"businesses who want to learn"},{"speaker":"Andy Perry","startTime":1667.04,"endTime":1671.78,"body":"about marketing, and learn about"},{"speaker":"Andy Perry","startTime":1671.78,"endTime":1674.96,"body":"taking it from a sort of a small"},{"speaker":"Andy Perry","startTime":1671.78,"endTime":1674.96,"body":"business to a medium business."},{"speaker":"Andy Perry","startTime":1675.47,"endTime":1680.03,"body":"But what's amazed us is the"},{"speaker":"Andy Perry","startTime":1675.47,"endTime":1680.03,"body":"people who have joined, maybe"},{"speaker":"Andy Perry","startTime":1680.03,"endTime":1683.09,"body":"they've got a small allotment."},{"speaker":"Andy Perry","startTime":1680.03,"endTime":1683.09,"body":"And they just want to learn"},{"speaker":"Andy Perry","startTime":1683.09,"endTime":1686.21,"body":"about growing food. They don't"},{"speaker":"Andy Perry","startTime":1683.09,"endTime":1686.21,"body":"want to take it to a business"},{"speaker":"Andy Perry","startTime":1686.21,"endTime":1690.32,"body":"level. The truly magical thing"},{"speaker":"Andy Perry","startTime":1686.21,"endTime":1690.32,"body":"about those members is, so many"},{"speaker":"Andy Perry","startTime":1690.32,"endTime":1694.46,"body":"of them have contacted me and"},{"speaker":"Andy Perry","startTime":1690.32,"endTime":1694.46,"body":"said, If my membership, support"},{"speaker":"Andy Perry","startTime":1694.52,"endTime":1698.15,"body":"one young business, and I just"},{"speaker":"Andy Perry","startTime":1694.52,"endTime":1698.15,"body":"happen to turn up to a few"},{"speaker":"Andy Perry","startTime":1698.15,"endTime":1703.31,"body":"workshops, and I enjoy it. Wow,"},{"speaker":"Andy Perry","startTime":1698.15,"endTime":1703.31,"body":"it's worthwhile. And that's how"},{"speaker":"Andy Perry","startTime":1703.31,"endTime":1707.15,"body":"amazing human beings are Ross,"},{"speaker":"Andy Perry","startTime":1703.31,"endTime":1707.15,"body":"to be honest, that even when"},{"speaker":"Andy Perry","startTime":1707.15,"endTime":1710.66,"body":"mortgages are going up this"},{"speaker":"Andy Perry","startTime":1707.15,"endTime":1710.66,"body":"much, people are still thinking"},{"speaker":"Andy Perry","startTime":1710.66,"endTime":1713.99,"body":"about the future. I think that's"},{"speaker":"Andy Perry","startTime":1710.66,"endTime":1713.99,"body":"really, really phenomenal. To be"},{"speaker":"Andy Perry","startTime":1713.99,"endTime":1714.35,"body":"honest,"},{"speaker":"Roz Chandler","startTime":1715.069,"endTime":1718.759,"body":"I've seen great"},{"speaker":"Roz Chandler","startTime":1715.069,"endTime":1718.759,"body":"progress. And in the 12 years,"},{"speaker":"Roz Chandler","startTime":1718.759,"endTime":1722.719,"body":"I've been a flower farmer, about"},{"speaker":"Roz Chandler","startTime":1718.759,"endTime":1722.719,"body":"people wanting to join in to"},{"speaker":"Roz Chandler","startTime":1722.719,"endTime":1725.839,"body":"flower farming, and get involved"},{"speaker":"Roz Chandler","startTime":1722.719,"endTime":1725.839,"body":"in flower farming and do it as"},{"speaker":"Roz Chandler","startTime":1725.839,"endTime":1728.839,"body":"transitioning from a full time"},{"speaker":"Roz Chandler","startTime":1725.839,"endTime":1728.839,"body":"career or just doing it as a"},{"speaker":"Roz Chandler","startTime":1728.839,"endTime":1732.049,"body":"hobby and then getting into it."},{"speaker":"Roz Chandler","startTime":1728.839,"endTime":1732.049,"body":"And I've even noticed that we've"},{"speaker":"Roz Chandler","startTime":1732.079,"endTime":1734.719,"body":"launched our blooming business"},{"speaker":"Roz Chandler","startTime":1732.079,"endTime":1734.719,"body":"course, which we launched once a"},{"speaker":"Roz Chandler","startTime":1734.719,"endTime":1737.899,"body":"year, and are blooming business"},{"speaker":"Roz Chandler","startTime":1734.719,"endTime":1737.899,"body":"courses about encouraging people"},{"speaker":"Roz Chandler","startTime":1737.899,"endTime":1742.099,"body":"to go into business in cut"},{"speaker":"Roz Chandler","startTime":1737.899,"endTime":1742.099,"body":"flowers, and the increase in"},{"speaker":"Roz Chandler","startTime":1742.099,"endTime":1746.839,"body":"interest. And most of them are"},{"speaker":"Roz Chandler","startTime":1742.099,"endTime":1746.839,"body":"pre startup or startup phase,"},{"speaker":"Roz Chandler","startTime":1746.839,"endTime":1750.679,"body":"which is quite interesting. So"},{"speaker":"Roz Chandler","startTime":1746.839,"endTime":1750.679,"body":"whether COVID has said, Okay,"},{"speaker":"Roz Chandler","startTime":1750.979,"endTime":1754.429,"body":"now there are other things you"},{"speaker":"Roz Chandler","startTime":1750.979,"endTime":1754.429,"body":"can do or other careers you can"},{"speaker":"Roz Chandler","startTime":1754.429,"endTime":1758.449,"body":"take and other ways you can get"},{"speaker":"Roz Chandler","startTime":1754.429,"endTime":1758.449,"body":"involved. But the definite"},{"speaker":"Roz Chandler","startTime":1758.659,"endTime":1764.329,"body":"increase in what people want to"},{"speaker":"Roz Chandler","startTime":1758.659,"endTime":1764.329,"body":"do in growing generally. COVID"},{"speaker":"Roz Chandler","startTime":1764.329,"endTime":1767.149,"body":"has done that I'm sure for all"},{"speaker":"Roz Chandler","startTime":1764.329,"endTime":1767.149,"body":"of us. I'm sure it's helped us"},{"speaker":"Roz Chandler","startTime":1767.149,"endTime":1770.059,"body":"all in and helped everybody to"},{"speaker":"Roz Chandler","startTime":1767.149,"endTime":1770.059,"body":"think they can do something"},{"speaker":"Roz Chandler","startTime":1770.059,"endTime":1770.539,"body":"different."},{"speaker":"Andy Perry","startTime":1770.93,"endTime":1773.0,"body":"Yeah, I mean, can I"},{"speaker":"Andy Perry","startTime":1770.93,"endTime":1773.0,"body":"throw the question back at you?"},{"speaker":"Andy Perry","startTime":1773.18,"endTime":1776.15,"body":"What do you think? Could you"},{"speaker":"Andy Perry","startTime":1773.18,"endTime":1776.15,"body":"name one thing? That's the"},{"speaker":"Andy Perry","startTime":1776.15,"endTime":1778.58,"body":"biggest barrier to somebody"},{"speaker":"Andy Perry","startTime":1776.15,"endTime":1778.58,"body":"doing that?"},{"speaker":"Roz Chandler","startTime":1780.2,"endTime":1782.84,"body":"I think yeah, they"},{"speaker":"Roz Chandler","startTime":1780.2,"endTime":1782.84,"body":"think they need land, which they"},{"speaker":"Roz Chandler","startTime":1782.84,"endTime":1786.86,"body":"don't they think they need"},{"speaker":"Roz Chandler","startTime":1782.84,"endTime":1786.86,"body":"investment, which they don't. I"},{"speaker":"Roz Chandler","startTime":1786.86,"endTime":1790.04,"body":"started my business with three"},{"speaker":"Roz Chandler","startTime":1786.86,"endTime":1790.04,"body":"raise beds three metres by one"},{"speaker":"Roz Chandler","startTime":1790.04,"endTime":1794.12,"body":"metre. They the money is an"},{"speaker":"Roz Chandler","startTime":1790.04,"endTime":1794.12,"body":"issue because they have a career"},{"speaker":"Roz Chandler","startTime":1794.24,"endTime":1797.51,"body":"and how are they going to"},{"speaker":"Roz Chandler","startTime":1794.24,"endTime":1797.51,"body":"therefore give up that career"},{"speaker":"Roz Chandler","startTime":1797.54,"endTime":1800.81,"body":"and then transition into a"},{"speaker":"Roz Chandler","startTime":1797.54,"endTime":1800.81,"body":"career in flower farming And I"},{"speaker":"Roz Chandler","startTime":1800.81,"endTime":1804.08,"body":"always say transition, do it"},{"speaker":"Roz Chandler","startTime":1800.81,"endTime":1804.08,"body":"over a number of years, give up"},{"speaker":"Roz Chandler","startTime":1804.08,"endTime":1806.9,"body":"one day, a week of your job,"},{"speaker":"Roz Chandler","startTime":1804.08,"endTime":1806.9,"body":"give up two days a week of your"},{"speaker":"Roz Chandler","startTime":1806.9,"endTime":1810.2,"body":"job, do it part time. So you can"},{"speaker":"Roz Chandler","startTime":1806.9,"endTime":1810.2,"body":"make a business, get your"},{"speaker":"Roz Chandler","startTime":1810.2,"endTime":1814.97,"body":"marketing, right, build it, and"},{"speaker":"Roz Chandler","startTime":1810.2,"endTime":1814.97,"body":"it will come, I don't believe"},{"speaker":"Roz Chandler","startTime":1815.0,"endTime":1818.03,"body":"that you can jump out of a full"},{"speaker":"Roz Chandler","startTime":1815.0,"endTime":1818.03,"body":"time job and start making money"},{"speaker":"Roz Chandler","startTime":1818.03,"endTime":1821.99,"body":"in horticulture the next Friday,"},{"speaker":"Roz Chandler","startTime":1818.03,"endTime":1821.99,"body":"kinda doesn't work like that. So"},{"speaker":"Roz Chandler","startTime":1821.99,"endTime":1824.72,"body":"but I think they're the three"},{"speaker":"Roz Chandler","startTime":1821.99,"endTime":1824.72,"body":"barriers I need land is a big"},{"speaker":"Roz Chandler","startTime":1824.72,"endTime":1828.47,"body":"barrier. But actually,"},{"speaker":"Roz Chandler","startTime":1824.72,"endTime":1828.47,"body":"horticultural land in the UK is"},{"speaker":"Roz Chandler","startTime":1828.5,"endTime":1830.96,"body":"very easy to get hold of in"},{"speaker":"Roz Chandler","startTime":1828.5,"endTime":1830.96,"body":"terms of renting and quite low"},{"speaker":"Roz Chandler","startTime":1830.96,"endTime":1835.22,"body":"cost. Secondly, I need money,"},{"speaker":"Roz Chandler","startTime":1830.96,"endTime":1835.22,"body":"which you don't need a little"},{"speaker":"Roz Chandler","startTime":1835.22,"endTime":1837.95,"body":"bit of startup funding in order"},{"speaker":"Roz Chandler","startTime":1835.22,"endTime":1837.95,"body":"to buy some seeds. But that's"},{"speaker":"Roz Chandler","startTime":1837.95,"endTime":1842.45,"body":"it. And I think knowledge"},{"speaker":"Roz Chandler","startTime":1837.95,"endTime":1842.45,"body":"probably you know, that most"},{"speaker":"Roz Chandler","startTime":1842.45,"endTime":1845.18,"body":"people who are starting a bigger"},{"speaker":"Roz Chandler","startTime":1842.45,"endTime":1845.18,"body":"business wouldn't know, you"},{"speaker":"Roz Chandler","startTime":1845.18,"endTime":1848.27,"body":"know, marketing is so broad now,"},{"speaker":"Roz Chandler","startTime":1845.18,"endTime":1848.27,"body":"and you have to be doing"},{"speaker":"Roz Chandler","startTime":1848.3,"endTime":1850.76,"body":"podcasts and you have to, you"},{"speaker":"Roz Chandler","startTime":1848.3,"endTime":1850.76,"body":"have to be out there and you"},{"speaker":"Roz Chandler","startTime":1850.76,"endTime":1853.85,"body":"have to be visible, and you have"},{"speaker":"Roz Chandler","startTime":1850.76,"endTime":1853.85,"body":"to be doing lots of social"},{"speaker":"Roz Chandler","startTime":1853.85,"endTime":1855.77,"body":"media, and you have to write"},{"speaker":"Roz Chandler","startTime":1853.85,"endTime":1855.77,"body":"blogs, you have to get your"},{"speaker":"Roz Chandler","startTime":1855.77,"endTime":1859.4,"body":"website and there is a massive"},{"speaker":"Roz Chandler","startTime":1855.77,"endTime":1859.4,"body":"marketing job to do. So I always"},{"speaker":"Roz Chandler","startTime":1859.4,"endTime":1861.65,"body":"say to people starting off in"},{"speaker":"Roz Chandler","startTime":1859.4,"endTime":1861.65,"body":"any new business, whether it's a"},{"speaker":"Roz Chandler","startTime":1861.65,"endTime":1865.97,"body":"new business, in growing or in"},{"speaker":"Roz Chandler","startTime":1861.65,"endTime":1865.97,"body":"something else, that take an"},{"speaker":"Roz Chandler","startTime":1866.0,"endTime":1868.61,"body":"hour, and my piece of advice"},{"speaker":"Roz Chandler","startTime":1866.0,"endTime":1868.61,"body":"would be to take an hour every"},{"speaker":"Roz Chandler","startTime":1868.61,"endTime":1873.08,"body":"day, and think what have I sold"},{"speaker":"Roz Chandler","startTime":1868.61,"endTime":1873.08,"body":"today and sit back and think,"},{"speaker":"Roz Chandler","startTime":1873.14,"endTime":1875.45,"body":"Well, if I'm not selling"},{"speaker":"Roz Chandler","startTime":1873.14,"endTime":1875.45,"body":"something, today, I've got a"},{"speaker":"Roz Chandler","startTime":1875.45,"endTime":1877.79,"body":"problem, I need to be doing some"},{"speaker":"Roz Chandler","startTime":1875.45,"endTime":1877.79,"body":"marketing, or I need to sell"},{"speaker":"Roz Chandler","startTime":1877.79,"endTime":1881.12,"body":"something I need to get more"},{"speaker":"Roz Chandler","startTime":1877.79,"endTime":1881.12,"body":"visible or whatever it is but an"},{"speaker":"Roz Chandler","startTime":1881.15,"endTime":1884.24,"body":"hour every day and set an alarm"},{"speaker":"Roz Chandler","startTime":1881.15,"endTime":1884.24,"body":"and sit down and think what have"},{"speaker":"Roz Chandler","startTime":1884.24,"endTime":1887.96,"body":"I sold today. And that will"},{"speaker":"Roz Chandler","startTime":1884.24,"endTime":1887.96,"body":"focus the mind on trying to make"},{"speaker":"Roz Chandler","startTime":1887.96,"endTime":1889.58,"body":"a profitable business. Yeah,"},{"speaker":"Andy Perry","startTime":1889.579,"endTime":1891.379,"body":"I totally agree. And"},{"speaker":"Andy Perry","startTime":1889.579,"endTime":1891.379,"body":"I love what you said about the"},{"speaker":"Andy Perry","startTime":1891.379,"endTime":1896.749,"body":"transition, because that's"},{"speaker":"Andy Perry","startTime":1891.379,"endTime":1896.749,"body":"really important. I'm a big, big"},{"speaker":"Andy Perry","startTime":1896.749,"endTime":1900.559,"body":"advocate for sort of the"},{"speaker":"Andy Perry","startTime":1896.749,"endTime":1900.559,"body":"farmer's market model. So"},{"speaker":"Andy Perry","startTime":1900.559,"endTime":1904.879,"body":"actually taking that plunge. And"},{"speaker":"Andy Perry","startTime":1900.559,"endTime":1904.879,"body":"you know, I know everyone's"},{"speaker":"Andy Perry","startTime":1904.879,"endTime":1907.759,"body":"busy. But even if you're working"},{"speaker":"Andy Perry","startTime":1904.879,"endTime":1907.759,"body":"five days a week, and you know,"},{"speaker":"Andy Perry","startTime":1907.759,"endTime":1910.069,"body":"you're growing some flowers in"},{"speaker":"Andy Perry","startTime":1907.759,"endTime":1910.069,"body":"the back garden, and you just"},{"speaker":"Andy Perry","startTime":1910.069,"endTime":1912.739,"body":"want to put your toe in the"},{"speaker":"Andy Perry","startTime":1910.069,"endTime":1912.739,"body":"water and just see how it feels."},{"speaker":"Andy Perry","startTime":1913.759,"endTime":1917.149,"body":"Farmers markets are a great"},{"speaker":"Andy Perry","startTime":1913.759,"endTime":1917.149,"body":"route to go, I think. Because,"},{"speaker":"Andy Perry","startTime":1917.479,"endTime":1923.089,"body":"yeah, okay, I don't I do not"},{"speaker":"Andy Perry","startTime":1917.479,"endTime":1923.089,"body":"think that financially, it will"},{"speaker":"Andy Perry","startTime":1923.089,"endTime":1927.079,"body":"be the long term solution for"},{"speaker":"Andy Perry","startTime":1923.089,"endTime":1927.079,"body":"your financial happiness. I"},{"speaker":"Andy Perry","startTime":1927.079,"endTime":1931.159,"body":"really don't, definitely not"},{"speaker":"Andy Perry","startTime":1927.079,"endTime":1931.159,"body":"security, because I want one"},{"speaker":"Andy Perry","startTime":1931.159,"endTime":1934.759,"body":"rainy day, and you know, it's"},{"speaker":"Andy Perry","startTime":1931.159,"endTime":1934.759,"body":"game over. But what you will"},{"speaker":"Andy Perry","startTime":1934.789,"endTime":1938.989,"body":"learn doing markets, is you'll"},{"speaker":"Andy Perry","startTime":1934.789,"endTime":1938.989,"body":"interact with loads of people."},{"speaker":"Andy Perry","startTime":1939.259,"endTime":1943.789,"body":"So number one, in my opinion,"},{"speaker":"Andy Perry","startTime":1939.259,"endTime":1943.789,"body":"you will learn how to sell,"},{"speaker":"Andy Perry","startTime":1944.569,"endTime":1948.859,"body":"you'll become a bit of a"},{"speaker":"Andy Perry","startTime":1944.569,"endTime":1948.859,"body":"chameleon. And when somebody"},{"speaker":"Andy Perry","startTime":1948.859,"endTime":1952.309,"body":"comes up to your stand, you will"},{"speaker":"Andy Perry","startTime":1948.859,"endTime":1952.309,"body":"just time and time again you'll"},{"speaker":"Andy Perry","startTime":1952.309,"endTime":1956.089,"body":"learn to watch that person and"},{"speaker":"Andy Perry","startTime":1952.309,"endTime":1956.089,"body":"learn from them. And you'll see"},{"speaker":"Andy Perry","startTime":1956.089,"endTime":1959.659,"body":"which which flowers they're"},{"speaker":"Andy Perry","startTime":1956.089,"endTime":1959.659,"body":"attracted to which combinations"},{"speaker":"Andy Perry","startTime":1959.659,"endTime":1965.389,"body":"they go for their instant"},{"speaker":"Andy Perry","startTime":1959.659,"endTime":1965.389,"body":"reaction to your pricing to the"},{"speaker":"Andy Perry","startTime":1965.389,"endTime":1969.199,"body":"condition of your product, you"},{"speaker":"Andy Perry","startTime":1965.389,"endTime":1969.199,"body":"will learn so much. And if you"},{"speaker":"Andy Perry","startTime":1969.199,"endTime":1972.769,"body":"do like one Saturday, a month,"},{"speaker":"Andy Perry","startTime":1969.199,"endTime":1972.769,"body":"two Saturdays a month, you will"},{"speaker":"Andy Perry","startTime":1972.769,"endTime":1974.779,"body":"learn so much inside the first"},{"speaker":"Andy Perry","startTime":1972.769,"endTime":1974.779,"body":"12 months."},{"speaker":"Roz Chandler","startTime":1975.319,"endTime":1977.599,"body":"Agreed? Agreed."},{"speaker":"Roz Chandler","startTime":1975.319,"endTime":1977.599,"body":"Agreed. Agreed. I mean, we're"},{"speaker":"Roz Chandler","startTime":1977.599,"endTime":1979.969,"body":"doing the London markets next"},{"speaker":"Roz Chandler","startTime":1977.599,"endTime":1979.969,"body":"year for exactly that reason."},{"speaker":"Roz Chandler","startTime":1980.869,"endTime":1983.869,"body":"Because we'll have loads of"},{"speaker":"Roz Chandler","startTime":1980.869,"endTime":1983.869,"body":"product and I have planted 20 on"},{"speaker":"Roz Chandler","startTime":1983.899,"endTime":1988.459,"body":"that plant 28,000 tulips, so"},{"speaker":"Roz Chandler","startTime":1983.899,"endTime":1988.459,"body":"it's quite big scale. So you"},{"speaker":"Roz Chandler","startTime":1988.459,"endTime":1991.069,"body":"need to market to get it out"},{"speaker":"Roz Chandler","startTime":1988.459,"endTime":1991.069,"body":"too. And I love it. I'm a market"},{"speaker":"Roz Chandler","startTime":1991.069,"endTime":1994.849,"body":"trader and I love it. And I I've"},{"speaker":"Roz Chandler","startTime":1991.069,"endTime":1994.849,"body":"got no bones about the fact that"},{"speaker":"Roz Chandler","startTime":1995.239,"endTime":2000.129,"body":"I just enjoy it. So I think"},{"speaker":"Roz Chandler","startTime":1995.239,"endTime":2000.129,"body":"being out there is a good way of"},{"speaker":"Roz Chandler","startTime":2000.129,"endTime":2004.539,"body":"listening to your customers. So"},{"speaker":"Roz Chandler","startTime":2000.129,"endTime":2004.539,"body":"talking about our listeners who"},{"speaker":"Roz Chandler","startTime":2004.569,"endTime":2007.839,"body":"love cut, cut flowers, whether"},{"speaker":"Roz Chandler","startTime":2004.569,"endTime":2007.839,"body":"for profit or for pleasure, can"},{"speaker":"Roz Chandler","startTime":2007.839,"endTime":2012.609,"body":"we talk about the herbs that are"},{"speaker":"Roz Chandler","startTime":2007.839,"endTime":2012.609,"body":"that you believe are a great for"},{"speaker":"Roz Chandler","startTime":2012.609,"endTime":2014.319,"body":"foliage and that they can get"},{"speaker":"Roz Chandler","startTime":2012.609,"endTime":2014.319,"body":"ahold of?"},{"speaker":"Andy Perry","startTime":2014.89,"endTime":2018.76,"body":"Absolutely. So"},{"speaker":"Andy Perry","startTime":2014.89,"endTime":2018.76,"body":"obviously throughout the year,"},{"speaker":"Andy Perry","startTime":2018.76,"endTime":2021.34,"body":"and this is one thing that I'm a"},{"speaker":"Andy Perry","startTime":2018.76,"endTime":2021.34,"body":"big advocate of embrace"},{"speaker":"Andy Perry","startTime":2021.34,"endTime":2027.04,"body":"seasonality. So, so many garden"},{"speaker":"Andy Perry","startTime":2021.34,"endTime":2027.04,"body":"experts and people that talk on"},{"speaker":"Andy Perry","startTime":2027.04,"endTime":2031.99,"body":"this will steer you towards"},{"speaker":"Andy Perry","startTime":2027.04,"endTime":2031.99,"body":"ideas that try to encourage you"},{"speaker":"Andy Perry","startTime":2032.02,"endTime":2035.86,"body":"the right hacks to get around"},{"speaker":"Andy Perry","startTime":2032.02,"endTime":2035.86,"body":"seasonality. You know, they say,"},{"speaker":"Andy Perry","startTime":2035.86,"endTime":2038.71,"body":"Well, if you put something in a"},{"speaker":"Andy Perry","startTime":2035.86,"endTime":2038.71,"body":"polytunnel, it will get a bit"},{"speaker":"Andy Perry","startTime":2039.1,"endTime":2043.15,"body":"bigger, quicker, and it'll go"},{"speaker":"Andy Perry","startTime":2039.1,"endTime":2043.15,"body":"longer. Well, that's probably"},{"speaker":"Andy Perry","startTime":2043.15,"endTime":2048.85,"body":"true, but why not embrace"},{"speaker":"Andy Perry","startTime":2043.15,"endTime":2048.85,"body":"seasonality? So I recently"},{"speaker":"Andy Perry","startTime":2048.85,"endTime":2052.63,"body":"provided for example, some her"},{"speaker":"Andy Perry","startTime":2048.85,"endTime":2052.63,"body":"pot actually planted up in"},{"speaker":"Andy Perry","startTime":2052.63,"endTime":2055.81,"body":"terracotta pots as centrepieces"},{"speaker":"Andy Perry","startTime":2052.63,"endTime":2055.81,"body":"for weddings. And they were"},{"speaker":"Andy Perry","startTime":2055.81,"endTime":2059.05,"body":"really, really interesting in"},{"speaker":"Andy Perry","startTime":2055.81,"endTime":2059.05,"body":"terms of the clients because"},{"speaker":"Andy Perry","startTime":2059.05,"endTime":2063.16,"body":"they specifically wanted ottoman"},{"speaker":"Andy Perry","startTime":2059.05,"endTime":2063.16,"body":"or looking herbs like woodland"},{"speaker":"Andy Perry","startTime":2063.16,"endTime":2068.14,"body":"herb theme. Yeah, so at this"},{"speaker":"Andy Perry","startTime":2063.16,"endTime":2068.14,"body":"time of year, we're recording"},{"speaker":"Andy Perry","startTime":2068.14,"endTime":2072.46,"body":"this on the fourth of November."},{"speaker":"Andy Perry","startTime":2068.14,"endTime":2072.46,"body":"If I look outside, now, you've"},{"speaker":"Andy Perry","startTime":2072.46,"endTime":2077.41,"body":"got things like purple sage,"},{"speaker":"Andy Perry","startTime":2072.46,"endTime":2077.41,"body":"lovely, luscious dark foliage."},{"speaker":"Andy Perry","startTime":2077.86,"endTime":2080.68,"body":"You've got barbecue rosemary,"},{"speaker":"Andy Perry","startTime":2077.86,"endTime":2080.68,"body":"which produces these quite big"},{"speaker":"Andy Perry","startTime":2080.68,"endTime":2083.74,"body":"long stems that are perfect for"},{"speaker":"Andy Perry","startTime":2080.68,"endTime":2083.74,"body":"cutting actually, with that"},{"speaker":"Andy Perry","startTime":2083.74,"endTime":2087.55,"body":"smoky aroma. You've got all the"},{"speaker":"Andy Perry","startTime":2083.74,"endTime":2087.55,"body":"different varieties of time."},{"speaker":"Andy Perry","startTime":2088.18,"endTime":2090.94,"body":"You've got all different"},{"speaker":"Andy Perry","startTime":2088.18,"endTime":2090.94,"body":"varieties of sage I mentioned"},{"speaker":"Andy Perry","startTime":2090.94,"endTime":2095.5,"body":"purple sage, but you've got a"},{"speaker":"Andy Perry","startTime":2090.94,"endTime":2095.5,"body":"golden sage, Grace Age. You've"},{"speaker":"Andy Perry","startTime":2095.5,"endTime":2099.73,"body":"got so many options even during"},{"speaker":"Andy Perry","startTime":2095.5,"endTime":2099.73,"body":"the winter. Now once we come"},{"speaker":"Andy Perry","startTime":2099.73,"endTime":2104.56,"body":"into Bring, I mean, you're gonna"},{"speaker":"Andy Perry","startTime":2099.73,"endTime":2104.56,"body":"have so many options. And that's"},{"speaker":"Andy Perry","startTime":2104.56,"endTime":2107.95,"body":"where the fun starts because"},{"speaker":"Andy Perry","startTime":2104.56,"endTime":2107.95,"body":"you've got all the different"},{"speaker":"Andy Perry","startTime":2107.98,"endTime":2112.63,"body":"funky varieties of mint, which"},{"speaker":"Andy Perry","startTime":2107.98,"endTime":2112.63,"body":"bring the different foliage, but"},{"speaker":"Andy Perry","startTime":2112.63,"endTime":2115.75,"body":"also the aroma and I actually"},{"speaker":"Andy Perry","startTime":2112.63,"endTime":2115.75,"body":"think that lime Mint is the one"},{"speaker":"Andy Perry","startTime":2115.75,"endTime":2120.94,"body":"that people should grow for"},{"speaker":"Andy Perry","startTime":2115.75,"endTime":2120.94,"body":"foliage. The lime Mint is really"},{"speaker":"Andy Perry","startTime":2120.94,"endTime":2123.91,"body":"architectural, in terms of the"},{"speaker":"Andy Perry","startTime":2120.94,"endTime":2123.91,"body":"way it grows, it gets quite a"},{"speaker":"Andy Perry","startTime":2123.91,"endTime":2127.21,"body":"big stem, but there's just"},{"speaker":"Andy Perry","startTime":2123.91,"endTime":2127.21,"body":"something really bold about it"},{"speaker":"Andy Perry","startTime":2127.21,"endTime":2131.11,"body":"and the veins on the leaf look"},{"speaker":"Andy Perry","startTime":2127.21,"endTime":2131.11,"body":"really cool. Also, it smells"},{"speaker":"Andy Perry","startTime":2131.11,"endTime":2134.2,"body":"like lime and you can put it in"},{"speaker":"Andy Perry","startTime":2131.11,"endTime":2134.2,"body":"a cocktail. I mean, let's not go"},{"speaker":"Andy Perry","startTime":2134.2,"endTime":2138.46,"body":"too deep about this."},{"speaker":"Andy Perry","startTime":2134.2,"endTime":2138.46,"body":"Blackcurrant sage, really"},{"speaker":"Andy Perry","startTime":2138.46,"endTime":2142.45,"body":"pretty, pretty flowers in the"},{"speaker":"Andy Perry","startTime":2138.46,"endTime":2142.45,"body":"salvia family. The foliage looks"},{"speaker":"Andy Perry","startTime":2142.45,"endTime":2144.73,"body":"lovely, but I think we're going"},{"speaker":"Andy Perry","startTime":2142.45,"endTime":2144.73,"body":"to be rolling this for the"},{"speaker":"Andy Perry","startTime":2144.73,"endTime":2149.23,"body":"flowers, because it's in flower"},{"speaker":"Andy Perry","startTime":2144.73,"endTime":2149.23,"body":"for just so long. I mean, this"},{"speaker":"Andy Perry","startTime":2149.23,"endTime":2151.72,"body":"year, our blackcurrant sage"},{"speaker":"Andy Perry","startTime":2149.23,"endTime":2151.72,"body":"started flowering, I think,"},{"speaker":"Andy Perry","startTime":2152.41,"endTime":2157.27,"body":"maybe early June, and it's still"},{"speaker":"Andy Perry","startTime":2152.41,"endTime":2157.27,"body":"in flower now. We just keep on"},{"speaker":"Andy Perry","startTime":2157.27,"endTime":2161.59,"body":"cutting it. And everybody keeps"},{"speaker":"Andy Perry","startTime":2157.27,"endTime":2161.59,"body":"tagging us on Instagram, saying,"},{"speaker":"Andy Perry","startTime":2162.07,"endTime":2167.2,"body":"wow, it's still in flower. And"},{"speaker":"Andy Perry","startTime":2162.07,"endTime":2167.2,"body":"it's kind of like thinking about"},{"speaker":"Andy Perry","startTime":2167.2,"endTime":2172.12,"body":"a colour does that every year."},{"speaker":"Andy Perry","startTime":2167.2,"endTime":2172.12,"body":"How cool is that? Or another"},{"speaker":"Andy Perry","startTime":2172.18,"endTime":2174.16,"body":"another variety that I would"},{"speaker":"Andy Perry","startTime":2172.18,"endTime":2174.16,"body":"just quickly give a bit of a"},{"speaker":"Andy Perry","startTime":2174.16,"endTime":2177.58,"body":"shout out to Mojito mint. Have"},{"speaker":"Andy Perry","startTime":2174.16,"endTime":2177.58,"body":"you come across that one rose?"},{"speaker":"Andy Perry","startTime":2178.21,"endTime":2183.43,"body":"No. So it's got quite, I guess"},{"speaker":"Andy Perry","startTime":2178.21,"endTime":2183.43,"body":"you could say Fluffy, fluffy"},{"speaker":"Andy Perry","startTime":2183.43,"endTime":2187.3,"body":"leaves. But it is the variety"},{"speaker":"Andy Perry","startTime":2183.43,"endTime":2187.3,"body":"that you would use for a mojito."},{"speaker":"Andy Perry","startTime":2187.75,"endTime":2191.02,"body":"I mean, it just smells like"},{"speaker":"Andy Perry","startTime":2187.75,"endTime":2191.02,"body":"tomato for starters. But the"},{"speaker":"Andy Perry","startTime":2191.02,"endTime":2194.86,"body":"leaves, you know, when something"},{"speaker":"Andy Perry","startTime":2191.02,"endTime":2194.86,"body":"looks like you know, a dress on"},{"speaker":"Andy Perry","startTime":2194.86,"endTime":2197.71,"body":"Strictly Come Dancing, you know,"},{"speaker":"Andy Perry","startTime":2194.86,"endTime":2197.71,"body":"they're gonna do one of the"},{"speaker":"Andy Perry","startTime":2197.71,"endTime":2202.93,"body":"Latin dances with the sort of"},{"speaker":"Andy Perry","startTime":2197.71,"endTime":2202.93,"body":"the flared sort of skirt. That's"},{"speaker":"Andy Perry","startTime":2202.96,"endTime":2206.77,"body":"what the foliage looks like. It"},{"speaker":"Andy Perry","startTime":2202.96,"endTime":2206.77,"body":"looks it looks like a party,"},{"speaker":"Andy Perry","startTime":2206.77,"endTime":2211.12,"body":"man. You know, it looks like a"},{"speaker":"Andy Perry","startTime":2206.77,"endTime":2211.12,"body":"mint that has absolutely. Yeah,"},{"speaker":"Andy Perry","startTime":2211.12,"endTime":2216.88,"body":"it looks like a mint that has no"},{"speaker":"Andy Perry","startTime":2211.12,"endTime":2216.88,"body":"place in a learned discussion of"},{"speaker":"Andy Perry","startTime":2216.88,"endTime":2220.63,"body":"her plans. It's common to have a"},{"speaker":"Andy Perry","startTime":2216.88,"endTime":2220.63,"body":"party and it's going to be nice"},{"speaker":"Andy Perry","startTime":2220.63,"endTime":2223.03,"body":"and a drink. And I think that"},{"speaker":"Andy Perry","startTime":2220.63,"endTime":2223.03,"body":"would look quite nice in an"},{"speaker":"Andy Perry","startTime":2223.03,"endTime":2223.99,"body":"arrangement as well."},{"speaker":"Roz Chandler","startTime":2224.83,"endTime":2227.95,"body":"Oh, alignment"},{"speaker":"Roz Chandler","startTime":2224.83,"endTime":2227.95,"body":"blackcurrant sage, Mojito mint."},{"speaker":"Roz Chandler","startTime":2228.01,"endTime":2230.92,"body":"I've got my list. And in the"},{"speaker":"Roz Chandler","startTime":2228.01,"endTime":2230.92,"body":"spring, they're available from"},{"speaker":"Roz Chandler","startTime":2230.92,"endTime":2231.7,"body":"your d\u0026d."},{"speaker":"Andy Perry","startTime":2231.79,"endTime":2236.08,"body":"Yeah, so our online"},{"speaker":"Andy Perry","startTime":2231.79,"endTime":2236.08,"body":"store opens around the second"},{"speaker":"Andy Perry","startTime":2236.08,"endTime":2241.48,"body":"week of March. It just depends a"},{"speaker":"Andy Perry","startTime":2236.08,"endTime":2241.48,"body":"little bit on weather. But it'll"},{"speaker":"Andy Perry","startTime":2241.48,"endTime":2245.5,"body":"be the second week of March, the"},{"speaker":"Andy Perry","startTime":2241.48,"endTime":2245.5,"body":"third week of March. But it's"},{"speaker":"Andy Perry","startTime":2245.5,"endTime":2248.5,"body":"really worth and you know,"},{"speaker":"Andy Perry","startTime":2245.5,"endTime":2248.5,"body":"something we do a lot on social"},{"speaker":"Andy Perry","startTime":2248.5,"endTime":2251.17,"body":"media. But I always say to"},{"speaker":"Andy Perry","startTime":2248.5,"endTime":2251.17,"body":"people, if you're listening to"},{"speaker":"Andy Perry","startTime":2251.17,"endTime":2255.34,"body":"this podcast today, wherever you"},{"speaker":"Andy Perry","startTime":2251.17,"endTime":2255.34,"body":"are, head over onto social"},{"speaker":"Andy Perry","startTime":2255.34,"endTime":2260.2,"body":"media. Follow urban herbs, UK"},{"speaker":"Andy Perry","startTime":2255.34,"endTime":2260.2,"body":"one word on Instagram. Yeah,"},{"speaker":"Andy Perry","startTime":2260.23,"endTime":2265.15,"body":"because we are now heading into"},{"speaker":"Andy Perry","startTime":2260.23,"endTime":2265.15,"body":"the most beautiful time of year"},{"speaker":"Andy Perry","startTime":2265.15,"endTime":2268.84,"body":"we're going to have Christmas."},{"speaker":"Andy Perry","startTime":2265.15,"endTime":2268.84,"body":"But then after Christmas, we're"},{"speaker":"Andy Perry","startTime":2268.87,"endTime":2273.28,"body":"dreaming of spring. We're in the"},{"speaker":"Andy Perry","startTime":2268.87,"endTime":2273.28,"body":"depths of winter. January in"},{"speaker":"Andy Perry","startTime":2273.28,"endTime":2275.83,"body":"February, my grandma was a"},{"speaker":"Andy Perry","startTime":2273.28,"endTime":2275.83,"body":"farmer. And she always used to"},{"speaker":"Andy Perry","startTime":2275.83,"endTime":2278.83,"body":"say that people think of winter"},{"speaker":"Andy Perry","startTime":2275.83,"endTime":2278.83,"body":"and they think of December and"},{"speaker":"Andy Perry","startTime":2278.83,"endTime":2284.05,"body":"January. It's always February."},{"speaker":"Andy Perry","startTime":2278.83,"endTime":2284.05,"body":"That's the grim one. But, you"},{"speaker":"Andy Perry","startTime":2284.05,"endTime":2286.78,"body":"know, we're in the depths of"},{"speaker":"Andy Perry","startTime":2284.05,"endTime":2286.78,"body":"winter. But on our social media,"},{"speaker":"Andy Perry","startTime":2286.78,"endTime":2291.07,"body":"we're going to be dreaming of"},{"speaker":"Andy Perry","startTime":2286.78,"endTime":2291.07,"body":"spring. And you know, the X i"},{"speaker":"Andy Perry","startTime":2291.19,"endTime":2293.89,"body":"It's like a kid before"},{"speaker":"Andy Perry","startTime":2291.19,"endTime":2293.89,"body":"Christmas. I can feel the"},{"speaker":"Andy Perry","startTime":2293.89,"endTime":2297.7,"body":"excitement building. Oh, yeah."},{"speaker":"Andy Perry","startTime":2293.89,"endTime":2297.7,"body":"And you know, for me personally,"},{"speaker":"Andy Perry","startTime":2297.7,"endTime":2301.15,"body":"I suppose the countdown to the"},{"speaker":"Andy Perry","startTime":2297.7,"endTime":2301.15,"body":"book being released as well, it"},{"speaker":"Andy Perry","startTime":2301.15,"endTime":2306.04,"body":"will be quite an emotional one."},{"speaker":"Andy Perry","startTime":2301.15,"endTime":2306.04,"body":"Because it'll be exciting to"},{"speaker":"Andy Perry","startTime":2306.4,"endTime":2309.82,"body":"hear what people think, you"},{"speaker":"Andy Perry","startTime":2306.4,"endTime":2309.82,"body":"know, kind of 30th of March, the"},{"speaker":"Andy Perry","startTime":2309.82,"endTime":2314.8,"body":"book comes out spring arrives."},{"speaker":"Andy Perry","startTime":2309.82,"endTime":2314.8,"body":"And I just profoundly hope that"},{"speaker":"Andy Perry","startTime":2314.8,"endTime":2317.77,"body":"everyone gets caught up in the"},{"speaker":"Andy Perry","startTime":2314.8,"endTime":2317.77,"body":"excitement. Because I mean, I'll"},{"speaker":"Andy Perry","startTime":2317.77,"endTime":2319.96,"body":"be excited even if I'm in the"},{"speaker":"Andy Perry","startTime":2317.77,"endTime":2319.96,"body":"tunnel on my own, but"},{"speaker":"Roz Chandler","startTime":2321.19,"endTime":2324.07,"body":"I'll be singing"},{"speaker":"Roz Chandler","startTime":2321.19,"endTime":2324.07,"body":"I'll send you a song. It's like,"},{"speaker":"Roz Chandler","startTime":2324.61,"endTime":2327.55,"body":"I mean, we the same thing. We're"},{"speaker":"Roz Chandler","startTime":2324.61,"endTime":2327.55,"body":"preparing for spring. Obviously,"},{"speaker":"Roz Chandler","startTime":2327.55,"endTime":2330.52,"body":"when you're planting 20,000"},{"speaker":"Roz Chandler","startTime":2327.55,"endTime":2330.52,"body":"tulips you're really excited for"},{"speaker":"Roz Chandler","startTime":2330.52,"endTime":2334.21,"body":"spring. But then things like I"},{"speaker":"Roz Chandler","startTime":2330.52,"endTime":2334.21,"body":"don't know how many plants we've"},{"speaker":"Roz Chandler","startTime":2334.21,"endTime":2337.81,"body":"gotten our biggest polytunnel,"},{"speaker":"Roz Chandler","startTime":2334.21,"endTime":2337.81,"body":"maybe 5000 plants at the moment."},{"speaker":"Roz Chandler","startTime":2338.14,"endTime":2343.51,"body":"So for us spring is that spring"},{"speaker":"Roz Chandler","startTime":2338.14,"endTime":2343.51,"body":"is the plant coming to life and"},{"speaker":"Roz Chandler","startTime":2343.54,"endTime":2347.83,"body":"getting it out there. And so"},{"speaker":"Roz Chandler","startTime":2343.54,"endTime":2347.83,"body":"winters are gone, gone. We're"},{"speaker":"Roz Chandler","startTime":2347.83,"endTime":2350.29,"body":"already thinking we're like a"},{"speaker":"Roz Chandler","startTime":2347.83,"endTime":2350.29,"body":"fashion designer. We're already"},{"speaker":"Roz Chandler","startTime":2350.29,"endTime":2355.06,"body":"in March. So yeah, it's an"},{"speaker":"Roz Chandler","startTime":2350.29,"endTime":2355.06,"body":"exciting time, I think."},{"speaker":"Andy Perry","startTime":2355.33,"endTime":2360.1,"body":"And, you know, we"},{"speaker":"Andy Perry","startTime":2355.33,"endTime":2360.1,"body":"are expanding as a business next"},{"speaker":"Andy Perry","startTime":2360.1,"endTime":2363.37,"body":"spring. So we are, you know,"},{"speaker":"Andy Perry","startTime":2360.1,"endTime":2363.37,"body":"we're recruiting a little bit"},{"speaker":"Andy Perry","startTime":2363.4,"endTime":2369.19,"body":"and just trying to level up in"},{"speaker":"Andy Perry","startTime":2363.4,"endTime":2369.19,"body":"terms of just how many herbs we"},{"speaker":"Andy Perry","startTime":2369.19,"endTime":2373.21,"body":"can send out to people. Because"},{"speaker":"Andy Perry","startTime":2369.19,"endTime":2373.21,"body":"I think I think we've talked"},{"speaker":"Andy Perry","startTime":2373.21,"endTime":2376.36,"body":"about this before, but it's the"},{"speaker":"Andy Perry","startTime":2373.21,"endTime":2376.36,"body":"worst kept secret in the world"},{"speaker":"Andy Perry","startTime":2376.36,"endTime":2381.46,"body":"that actually the core team here"},{"speaker":"Andy Perry","startTime":2376.36,"endTime":2381.46,"body":"at Urban hubs is myself and my"},{"speaker":"Andy Perry","startTime":2381.46,"endTime":2389.23,"body":"mom. And, you know, between the"},{"speaker":"Andy Perry","startTime":2381.46,"endTime":2389.23,"body":"two of us, we packed 90% Of all"},{"speaker":"Andy Perry","startTime":2389.23,"endTime":2392.56,"body":"the orders that were dispatched"},{"speaker":"Andy Perry","startTime":2389.23,"endTime":2392.56,"body":"from here this year. Yeah, that"},{"speaker":"Andy Perry","startTime":2392.56,"endTime":2396.1,"body":"was a lot of orders. And, yeah,"},{"speaker":"Andy Perry","startTime":2392.56,"endTime":2396.1,"body":"you know, we are literally on"},{"speaker":"Andy Perry","startTime":2396.13,"endTime":2400.0,"body":"you know, to a point where we're"},{"speaker":"Andy Perry","startTime":2396.13,"endTime":2400.0,"body":"sending probably seven pounds"},{"speaker":"Andy Perry","startTime":2400.0,"endTime":2404.41,"body":"Let's have boxes a day, on"},{"speaker":"Andy Perry","startTime":2400.0,"endTime":2404.41,"body":"Monday and Tuesday in peak"},{"speaker":"Andy Perry","startTime":2404.41,"endTime":2409.3,"body":"season. And we're keeping DPD in"},{"speaker":"Andy Perry","startTime":2404.41,"endTime":2409.3,"body":"business, I think I've got no"},{"speaker":"Andy Perry","startTime":2409.3,"endTime":2412.18,"body":"reason to give them any"},{"speaker":"Andy Perry","startTime":2409.3,"endTime":2412.18,"body":"sponsorship below. So other"},{"speaker":"Andy Perry","startTime":2412.18,"endTime":2420.64,"body":"careers are available. But you"},{"speaker":"Andy Perry","startTime":2412.18,"endTime":2420.64,"body":"know, we are hitting the limits"},{"speaker":"Andy Perry","startTime":2420.64,"endTime":2424.15,"body":"of what we can do. And we just"},{"speaker":"Andy Perry","startTime":2420.64,"endTime":2424.15,"body":"want to reach as many people as"},{"speaker":"Andy Perry","startTime":2424.15,"endTime":2428.44,"body":"possible. We really do, we just"},{"speaker":"Andy Perry","startTime":2424.15,"endTime":2428.44,"body":"want to reach as many people as"},{"speaker":"Andy Perry","startTime":2428.44,"endTime":2431.71,"body":"possible. And that's why doing"},{"speaker":"Andy Perry","startTime":2428.44,"endTime":2431.71,"body":"podcasts like this, and just"},{"speaker":"Andy Perry","startTime":2431.71,"endTime":2434.14,"body":"sharing the joy of growing,"},{"speaker":"Andy Perry","startTime":2431.71,"endTime":2434.14,"body":"because I know that me and you"},{"speaker":"Andy Perry","startTime":2434.14,"endTime":2436.96,"body":"are very similar the way we look"},{"speaker":"Andy Perry","startTime":2434.14,"endTime":2436.96,"body":"at this. So it's just such a"},{"speaker":"Andy Perry","startTime":2436.96,"endTime":2439.63,"body":"pleasure really to try and get"},{"speaker":"Andy Perry","startTime":2436.96,"endTime":2439.63,"body":"the word out there as much as"},{"speaker":"Andy Perry","startTime":2439.63,"endTime":2440.08,"body":"possible."},{"speaker":"Roz Chandler","startTime":2440.65,"endTime":2443.35,"body":"Yeah, no, it's"},{"speaker":"Roz Chandler","startTime":2440.65,"endTime":2443.35,"body":"amazing. I mean, so tell us"},{"speaker":"Roz Chandler","startTime":2443.35,"endTime":2446.98,"body":"about your podcast, you've got"},{"speaker":"Roz Chandler","startTime":2443.35,"endTime":2446.98,"body":"this podcast, you've got this"},{"speaker":"Roz Chandler","startTime":2446.98,"endTime":2449.08,"body":"new venture, what's the podcast"},{"speaker":"Roz Chandler","startTime":2446.98,"endTime":2449.08,"body":"called?"},{"speaker":"Andy Perry","startTime":2449.11,"endTime":2452.53,"body":"Yeah, so the podcast"},{"speaker":"Andy Perry","startTime":2449.11,"endTime":2452.53,"body":"is called the food grower"},{"speaker":"Andy Perry","startTime":2452.53,"endTime":2457.75,"body":"podcast. And it's quite funny"},{"speaker":"Andy Perry","startTime":2452.53,"endTime":2457.75,"body":"that I actually appeared on that"},{"speaker":"Andy Perry","startTime":2457.75,"endTime":2460.45,"body":"as a guest last December, and"},{"speaker":"Andy Perry","startTime":2457.75,"endTime":2460.45,"body":"I've ended up posting it now."},{"speaker":"Andy Perry","startTime":2461.05,"endTime":2466.42,"body":"But it's, it's, it's lovely,"},{"speaker":"Andy Perry","startTime":2461.05,"endTime":2466.42,"body":"because I essentially met up"},{"speaker":"Andy Perry","startTime":2466.66,"endTime":2470.08,"body":"with Jack and Chris, who are the"},{"speaker":"Andy Perry","startTime":2466.66,"endTime":2470.08,"body":"guys who are running for GRE"},{"speaker":"Andy Perry","startTime":2470.08,"endTime":2475.09,"body":"Academy with me, in London in"},{"speaker":"Andy Perry","startTime":2470.08,"endTime":2475.09,"body":"February, this year. And it was"},{"speaker":"Andy Perry","startTime":2475.09,"endTime":2477.76,"body":"a sort of cards on the table"},{"speaker":"Andy Perry","startTime":2475.09,"endTime":2477.76,"body":"moment that we we want to change"},{"speaker":"Andy Perry","startTime":2477.76,"endTime":2480.1,"body":"the world, we want to actually"},{"speaker":"Andy Perry","startTime":2477.76,"endTime":2480.1,"body":"encourage small scale food"},{"speaker":"Andy Perry","startTime":2480.1,"endTime":2484.6,"body":"growing. We want to actually"},{"speaker":"Andy Perry","startTime":2480.1,"endTime":2484.6,"body":"have a legacy, which isn't, you"},{"speaker":"Andy Perry","startTime":2484.6,"endTime":2488.44,"body":"know, where we made some money,"},{"speaker":"Andy Perry","startTime":2484.6,"endTime":2488.44,"body":"and we sold a company and, you"},{"speaker":"Andy Perry","startTime":2488.44,"endTime":2492.04,"body":"know, none of us want that to be"},{"speaker":"Andy Perry","startTime":2488.44,"endTime":2492.04,"body":"our legacy. Yeah, what we want."},{"speaker":"Andy Perry","startTime":2492.79,"endTime":2496.0,"body":"And, you know, breaking news, we"},{"speaker":"Andy Perry","startTime":2492.79,"endTime":2496.0,"body":"haven't announced all of these"},{"speaker":"Andy Perry","startTime":2496.0,"endTime":2498.82,"body":"plans yet, but we do have some"},{"speaker":"Andy Perry","startTime":2496.0,"endTime":2498.82,"body":"very, very big plans for the"},{"speaker":"Andy Perry","startTime":2498.82,"endTime":2504.04,"body":"future. What we want is the"},{"speaker":"Andy Perry","startTime":2498.82,"endTime":2504.04,"body":"legacy of looking around, and"},{"speaker":"Andy Perry","startTime":2504.04,"endTime":2508.36,"body":"being able to say, we seeded"},{"speaker":"Andy Perry","startTime":2504.04,"endTime":2508.36,"body":"those businesses, no pun"},{"speaker":"Andy Perry","startTime":2508.36,"endTime":2508.72,"body":"intended."},{"speaker":"Roz Chandler","startTime":2509.41,"endTime":2511.57,"body":"Totally agree. I"},{"speaker":"Roz Chandler","startTime":2509.41,"endTime":2511.57,"body":"mean, you know, I've been on"},{"speaker":"Roz Chandler","startTime":2511.57,"endTime":2514.54,"body":"lots of business courses in my"},{"speaker":"Roz Chandler","startTime":2511.57,"endTime":2514.54,"body":"time and Cranfield, business"},{"speaker":"Roz Chandler","startTime":2514.54,"endTime":2516.82,"body":"management courses, and all"},{"speaker":"Roz Chandler","startTime":2514.54,"endTime":2516.82,"body":"sorts of things. And one of the"},{"speaker":"Roz Chandler","startTime":2516.82,"endTime":2520.27,"body":"big things people ask you is"},{"speaker":"Roz Chandler","startTime":2516.82,"endTime":2520.27,"body":"when you look back, and you're"},{"speaker":"Roz Chandler","startTime":2520.27,"endTime":2523.36,"body":"sitting in your I'm Hope I'm"},{"speaker":"Roz Chandler","startTime":2520.27,"endTime":2523.36,"body":"sitting in my little chair under"},{"speaker":"Roz Chandler","startTime":2523.36,"endTime":2526.93,"body":"some Greek tree, drinking"},{"speaker":"Roz Chandler","startTime":2523.36,"endTime":2526.93,"body":"Bezzina, or something equally as"},{"speaker":"Roz Chandler","startTime":2526.93,"endTime":2529.69,"body":"awful. And when you're sitting"},{"speaker":"Roz Chandler","startTime":2526.93,"endTime":2529.69,"body":"there, and you look back, what"},{"speaker":"Roz Chandler","startTime":2529.72,"endTime":2531.73,"body":"actually are people going?"},{"speaker":"Roz Chandler","startTime":2529.72,"endTime":2531.73,"body":"What's your legacy? What's"},{"speaker":"Roz Chandler","startTime":2531.73,"endTime":2534.82,"body":"actually going to be on your"},{"speaker":"Roz Chandler","startTime":2531.73,"endTime":2534.82,"body":"tombstone? What is it write it"},{"speaker":"Roz Chandler","startTime":2534.82,"endTime":2538.15,"body":"now and work towards that. And"},{"speaker":"Roz Chandler","startTime":2534.82,"endTime":2538.15,"body":"mine was always to change the"},{"speaker":"Roz Chandler","startTime":2538.15,"endTime":2541.51,"body":"face of British cut flowers, you"},{"speaker":"Roz Chandler","startTime":2538.15,"endTime":2541.51,"body":"need to make them more people"},{"speaker":"Roz Chandler","startTime":2541.51,"endTime":2543.94,"body":"grow, cut flowers, and change"},{"speaker":"Roz Chandler","startTime":2541.51,"endTime":2543.94,"body":"the whole face of the industry"},{"speaker":"Roz Chandler","startTime":2543.94,"endTime":2547.36,"body":"as a whole. And that's what I'd"},{"speaker":"Roz Chandler","startTime":2543.94,"endTime":2547.36,"body":"like to be remembered for. Not"},{"speaker":"Roz Chandler","startTime":2547.36,"endTime":2549.91,"body":"like you say, build a company"},{"speaker":"Roz Chandler","startTime":2547.36,"endTime":2549.91,"body":"make lots of money. And it's not"},{"speaker":"Roz Chandler","startTime":2549.91,"endTime":2553.33,"body":"about that it's about getting"},{"speaker":"Roz Chandler","startTime":2549.91,"endTime":2553.33,"body":"more people to grow more flowers"},{"speaker":"Roz Chandler","startTime":2553.33,"endTime":2556.39,"body":"and create more happiness, which"},{"speaker":"Roz Chandler","startTime":2553.33,"endTime":2556.39,"body":"is where you are you're looking"},{"speaker":"Roz Chandler","startTime":2556.39,"endTime":2559.18,"body":"at getting people to involved"},{"speaker":"Roz Chandler","startTime":2556.39,"endTime":2559.18,"body":"and having small businesses and"},{"speaker":"Roz Chandler","startTime":2559.3,"endTime":2562.24,"body":"growing them and making them"},{"speaker":"Roz Chandler","startTime":2559.3,"endTime":2562.24,"body":"into something different. And"},{"speaker":"Roz Chandler","startTime":2562.24,"endTime":2564.46,"body":"that's a different legacy. But"},{"speaker":"Roz Chandler","startTime":2562.24,"endTime":2564.46,"body":"they say you should always look"},{"speaker":"Roz Chandler","startTime":2564.46,"endTime":2565.69,"body":"at that and look backwards."},{"speaker":"Andy Perry","startTime":2565.84,"endTime":2568.75,"body":"Yeah, absolutely."},{"speaker":"Andy Perry","startTime":2565.84,"endTime":2568.75,"body":"And I think it's very, very"},{"speaker":"Andy Perry","startTime":2568.75,"endTime":2571.3,"body":"important. You know, that, if"},{"speaker":"Andy Perry","startTime":2568.75,"endTime":2571.3,"body":"you've been on our social media,"},{"speaker":"Andy Perry","startTime":2571.3,"endTime":2573.31,"body":"you know, we're big believers in"},{"speaker":"Andy Perry","startTime":2571.3,"endTime":2573.31,"body":"something called positive"},{"speaker":"Andy Perry","startTime":2573.31,"endTime":2577.78,"body":"energy, which, generally, the"},{"speaker":"Andy Perry","startTime":2573.31,"endTime":2577.78,"body":"idea that you you get back the"},{"speaker":"Andy Perry","startTime":2577.78,"endTime":2580.81,"body":"energy that you put out, and"},{"speaker":"Andy Perry","startTime":2577.78,"endTime":2580.81,"body":"actually, we try to keep things"},{"speaker":"Andy Perry","startTime":2580.81,"endTime":2585.43,"body":"100% positive, but it's also"},{"speaker":"Andy Perry","startTime":2580.81,"endTime":2585.43,"body":"important to be real. And I'm"},{"speaker":"Andy Perry","startTime":2585.43,"endTime":2588.49,"body":"going to be really frank with"},{"speaker":"Andy Perry","startTime":2585.43,"endTime":2588.49,"body":"you. Over the last 12 years,"},{"speaker":"Andy Perry","startTime":2588.49,"endTime":2593.26,"body":"urban herbs has had absolutely"},{"speaker":"Andy Perry","startTime":2588.49,"endTime":2593.26,"body":"no support or funding from"},{"speaker":"Andy Perry","startTime":2593.26,"endTime":2596.47,"body":"within our own industry. And"},{"speaker":"Andy Perry","startTime":2593.26,"endTime":2596.47,"body":"this is an industry where there"},{"speaker":"Andy Perry","startTime":2596.47,"endTime":2601.06,"body":"are precious few young people"},{"speaker":"Andy Perry","startTime":2596.47,"endTime":2601.06,"body":"making a go of this. We can't"},{"speaker":"Andy Perry","startTime":2601.06,"endTime":2606.25,"body":"keep that cannot continue. There"},{"speaker":"Andy Perry","startTime":2601.06,"endTime":2606.25,"body":"is now so much demand, people"},{"speaker":"Andy Perry","startTime":2606.25,"endTime":2608.98,"body":"are into growing their own, and"},{"speaker":"Andy Perry","startTime":2606.25,"endTime":2608.98,"body":"it's just going to get more that"},{"speaker":"Andy Perry","startTime":2608.98,"endTime":2611.83,"body":"demand is just going to"},{"speaker":"Andy Perry","startTime":2608.98,"endTime":2611.83,"body":"increase. And it's something I'm"},{"speaker":"Andy Perry","startTime":2611.83,"endTime":2615.49,"body":"so passionate about. Because"},{"speaker":"Andy Perry","startTime":2611.83,"endTime":2615.49,"body":"this is an industry that should"},{"speaker":"Andy Perry","startTime":2615.91,"endTime":2619.18,"body":"welcome anyone. It doesn't"},{"speaker":"Andy Perry","startTime":2615.91,"endTime":2619.18,"body":"matter what your background is,"},{"speaker":"Andy Perry","startTime":2619.18,"endTime":2620.89,"body":"it doesn't matter what your"},{"speaker":"Andy Perry","startTime":2619.18,"endTime":2620.89,"body":"level of education is, it"},{"speaker":"Andy Perry","startTime":2620.89,"endTime":2624.94,"body":"doesn't even need to say it"},{"speaker":"Andy Perry","startTime":2620.89,"endTime":2624.94,"body":"doesn't matter what your your"},{"speaker":"Andy Perry","startTime":2624.94,"endTime":2629.62,"body":"nationality is, what your ethnic"},{"speaker":"Andy Perry","startTime":2624.94,"endTime":2629.62,"body":"background is, your gender. But"},{"speaker":"Andy Perry","startTime":2629.62,"endTime":2634.75,"body":"unfortunately, I do need to say"},{"speaker":"Andy Perry","startTime":2629.62,"endTime":2634.75,"body":"it because I think people need"},{"speaker":"Andy Perry","startTime":2634.75,"endTime":2638.77,"body":"encouragement to join this"},{"speaker":"Andy Perry","startTime":2634.75,"endTime":2638.77,"body":"industry. Everybody out there,"},{"speaker":"Andy Perry","startTime":2638.77,"endTime":2643.3,"body":"everyone I speak to is lacking"},{"speaker":"Andy Perry","startTime":2638.77,"endTime":2643.3,"body":"the confidence. They're lacking"},{"speaker":"Andy Perry","startTime":2643.33,"endTime":2647.86,"body":"the knowledge. They're lacking."},{"speaker":"Andy Perry","startTime":2643.33,"endTime":2647.86,"body":"Just the hand on the shoulder."},{"speaker":"Andy Perry","startTime":2649.09,"endTime":2651.52,"body":"I'll tell you a really quick"},{"speaker":"Andy Perry","startTime":2649.09,"endTime":2651.52,"body":"story rose earlier in the"},{"speaker":"Andy Perry","startTime":2651.52,"endTime":2655.0,"body":"spring, and to anybody listening"},{"speaker":"Andy Perry","startTime":2651.52,"endTime":2655.0,"body":"to this. Get ready to nod your"},{"speaker":"Andy Perry","startTime":2655.0,"endTime":2660.88,"body":"heads right now. But is it just"},{"speaker":"Andy Perry","startTime":2655.0,"endTime":2660.88,"body":"me or fungus gnats? The worst"},{"speaker":"Andy Perry","startTime":2661.18,"endTime":2663.31,"body":"villain in the growing space?"},{"speaker":"Roz Chandler","startTime":2663.999,"endTime":2666.189,"body":"They are the worst"},{"speaker":"Roz Chandler","startTime":2663.999,"endTime":2666.189,"body":"villain in the growing space."},{"speaker":"Andy Perry","startTime":2666.939,"endTime":2669.879,"body":"I can't stand them."},{"speaker":"Andy Perry","startTime":2666.939,"endTime":2669.879,"body":"Ross. I really can't just even"},{"speaker":"Andy Perry","startTime":2669.879,"endTime":2674.889,"body":"thinking about them now makes my"},{"speaker":"Andy Perry","startTime":2669.879,"endTime":2674.889,"body":"skin crawl. And, oh, a couple of"},{"speaker":"Andy Perry","startTime":2674.889,"endTime":2678.489,"body":"years ago. One of the tunnels I"},{"speaker":"Andy Perry","startTime":2674.889,"endTime":2678.489,"body":"saw there was a few fungus"},{"speaker":"Andy Perry","startTime":2678.489,"endTime":2682.239,"body":"gnats. And I didn't I didn't I"},{"speaker":"Andy Perry","startTime":2678.489,"endTime":2682.239,"body":"hadn't actually experienced that"},{"speaker":"Andy Perry","startTime":2682.239,"endTime":2685.779,"body":"problem on a commercial scale"},{"speaker":"Andy Perry","startTime":2682.239,"endTime":2685.779,"body":"before. And I've got a friend"},{"speaker":"Andy Perry","startTime":2685.779,"endTime":2689.499,"body":"who's a grower. And he's, he's"},{"speaker":"Andy Perry","startTime":2685.779,"endTime":2689.499,"body":"next youngest grower that I"},{"speaker":"Andy Perry","startTime":2689.499,"endTime":2693.849,"body":"talked to and he's he's 58 and"},{"speaker":"Andy Perry","startTime":2689.499,"endTime":2693.849,"body":"I'm 35 So there you go. There's"},{"speaker":"Andy Perry","startTime":2693.849,"endTime":2697.509,"body":"the age gap right there. But"},{"speaker":"Andy Perry","startTime":2693.849,"endTime":2697.509,"body":"this guy, I phoned him up and I"},{"speaker":"Andy Perry","startTime":2697.509,"endTime":2699.879,"body":"said, Oh, at least fungus that's"},{"speaker":"Andy Perry","startTime":2697.509,"endTime":2699.879,"body":"you know, I don't know what to"},{"speaker":"Andy Perry","startTime":2699.879,"endTime":2702.639,"body":"do. about it, and the air and"},{"speaker":"Andy Perry","startTime":2699.879,"endTime":2702.639,"body":"then just quickly on the phone."},{"speaker":"Andy Perry","startTime":2703.539,"endTime":2705.759,"body":"He said, Oh, I can't talk to you"},{"speaker":"Andy Perry","startTime":2703.539,"endTime":2705.759,"body":"right now I'm just busy. But he"},{"speaker":"Andy Perry","startTime":2705.759,"endTime":2709.059,"body":"went, don't panic, nothing major"},{"speaker":"Andy Perry","startTime":2705.759,"endTime":2709.059,"body":"to worry about. He said, Just go"},{"speaker":"Andy Perry","startTime":2709.059,"endTime":2711.849,"body":"about the watering, increase the"},{"speaker":"Andy Perry","startTime":2709.059,"endTime":2711.849,"body":"ventilation, give me a call in"},{"speaker":"Andy Perry","startTime":2711.849,"endTime":2716.559,"body":"three days. And that was all it"},{"speaker":"Andy Perry","startTime":2711.849,"endTime":2716.559,"body":"took. You know, because, yeah,"},{"speaker":"Andy Perry","startTime":2716.589,"endTime":2718.989,"body":"you know, a little bit of"},{"speaker":"Andy Perry","startTime":2716.589,"endTime":2718.989,"body":"education here. For anybody who"},{"speaker":"Andy Perry","startTime":2718.989,"endTime":2721.809,"body":"is struggling with these"},{"speaker":"Andy Perry","startTime":2718.989,"endTime":2721.809,"body":"horrible creatures. You know,"},{"speaker":"Andy Perry","startTime":2721.809,"endTime":2724.449,"body":"fungus gnats live in the sort of"},{"speaker":"Andy Perry","startTime":2721.809,"endTime":2724.449,"body":"the very top layer of the soil."},{"speaker":"Andy Perry","startTime":2725.829,"endTime":2729.369,"body":"If the soil gets too damp, and"},{"speaker":"Andy Perry","startTime":2725.829,"endTime":2729.369,"body":"you get that kind of green on"},{"speaker":"Andy Perry","startTime":2729.369,"endTime":2732.069,"body":"the top of pot, that's what"},{"speaker":"Andy Perry","startTime":2729.369,"endTime":2732.069,"body":"fungus gnats basically love. And"},{"speaker":"Andy Perry","startTime":2732.069,"endTime":2735.339,"body":"that's where they lay their"},{"speaker":"Andy Perry","startTime":2732.069,"endTime":2735.339,"body":"eggs. They want these pests"},{"speaker":"Andy Perry","startTime":2735.339,"endTime":2738.939,"body":"actually, that they'll damage"},{"speaker":"Andy Perry","startTime":2735.339,"endTime":2738.939,"body":"young plants and they can spread"},{"speaker":"Andy Perry","startTime":2738.939,"endTime":2742.899,"body":"problems. But they're mainly an"},{"speaker":"Andy Perry","startTime":2738.939,"endTime":2742.899,"body":"aesthetic problem, really. But"},{"speaker":"Andy Perry","startTime":2742.989,"endTime":2747.879,"body":"the point is, is I was able to"},{"speaker":"Andy Perry","startTime":2742.989,"endTime":2747.879,"body":"contact that guy. And there was"},{"speaker":"Andy Perry","startTime":2747.879,"endTime":2750.189,"body":"no way that I'd get the answer"},{"speaker":"Andy Perry","startTime":2747.879,"endTime":2750.189,"body":"that I would need if you type it"},{"speaker":"Andy Perry","startTime":2750.189,"endTime":2752.439,"body":"into Google, because sometimes"},{"speaker":"Andy Perry","startTime":2750.189,"endTime":2752.439,"body":"you don't even know what"},{"speaker":"Andy Perry","startTime":2752.439,"endTime":2756.399,"body":"question to ask to you. And he"},{"speaker":"Andy Perry","startTime":2752.439,"endTime":2756.399,"body":"was able to just come back to me"},{"speaker":"Andy Perry","startTime":2756.399,"endTime":2758.559,"body":"and say, there you go, you just"},{"speaker":"Andy Perry","startTime":2756.399,"endTime":2758.559,"body":"need to do this. Don't do"},{"speaker":"Andy Perry","startTime":2758.559,"endTime":2761.679,"body":"anything drastic. Here you go."},{"speaker":"Andy Perry","startTime":2758.559,"endTime":2761.679,"body":"Problem solved. And he was"},{"speaker":"Andy Perry","startTime":2761.679,"endTime":2765.039,"body":"right. He was right. And it's"},{"speaker":"Andy Perry","startTime":2761.679,"endTime":2765.039,"body":"just the hand on the shoulder."},{"speaker":"Andy Perry","startTime":2765.789,"endTime":2768.399,"body":"It's just that better guidance."},{"speaker":"Andy Perry","startTime":2765.789,"endTime":2768.399,"body":"And I think that's what people"},{"speaker":"Andy Perry","startTime":2768.399,"endTime":2774.249,"body":"need. So I genuinely hope in"},{"speaker":"Andy Perry","startTime":2768.399,"endTime":2774.249,"body":"terms of legacy, that the legacy"},{"speaker":"Andy Perry","startTime":2774.249,"endTime":2779.499,"body":"that we leave is a welcoming one"},{"speaker":"Andy Perry","startTime":2774.249,"endTime":2779.499,"body":"to the next generation. You"},{"speaker":"Andy Perry","startTime":2779.499,"endTime":2782.169,"body":"know, and at the food grower"},{"speaker":"Andy Perry","startTime":2779.499,"endTime":2782.169,"body":"Academy, the food grower"},{"speaker":"Andy Perry","startTime":2782.169,"endTime":2786.159,"body":"podcast, that's what I'm"},{"speaker":"Andy Perry","startTime":2782.169,"endTime":2786.159,"body":"currently spending a lot of time"},{"speaker":"Andy Perry","startTime":2786.489,"endTime":2790.029,"body":"doing, which is trying to build"},{"speaker":"Andy Perry","startTime":2786.489,"endTime":2790.029,"body":"the ladder for other people to"},{"speaker":"Andy Perry","startTime":2790.029,"endTime":2794.049,"body":"climb up. Because, you know,"},{"speaker":"Andy Perry","startTime":2790.029,"endTime":2794.049,"body":"listening to me right now, I"},{"speaker":"Andy Perry","startTime":2794.049,"endTime":2798.459,"body":"could be forgiven for you know,"},{"speaker":"Andy Perry","startTime":2794.049,"endTime":2798.459,"body":"the humblebrag saying, you know,"},{"speaker":"Andy Perry","startTime":2798.459,"endTime":2802.239,"body":"yeah, we've been going for 12"},{"speaker":"Andy Perry","startTime":2798.459,"endTime":2802.239,"body":"years we've got there. But let's"},{"speaker":"Andy Perry","startTime":2802.239,"endTime":2805.749,"body":"be honest, Ross times are quite"},{"speaker":"Andy Perry","startTime":2802.239,"endTime":2805.749,"body":"hard right now. And I'm not sure"},{"speaker":"Andy Perry","startTime":2805.749,"endTime":2809.769,"body":"if people can take 12 years to"},{"speaker":"Andy Perry","startTime":2805.749,"endTime":2809.769,"body":"build a functioning business."},{"speaker":"Andy Perry","startTime":2810.699,"endTime":2815.019,"body":"And the thing is, with the work"},{"speaker":"Andy Perry","startTime":2810.699,"endTime":2815.019,"body":"that I'm doing over at fuqra, I"},{"speaker":"Andy Perry","startTime":2815.019,"endTime":2817.329,"body":"just hope that people who are"},{"speaker":"Andy Perry","startTime":2815.019,"endTime":2817.329,"body":"building a food growing"},{"speaker":"Andy Perry","startTime":2817.329,"endTime":2821.079,"body":"business, maybe we can cut a few"},{"speaker":"Andy Perry","startTime":2817.329,"endTime":2821.079,"body":"of the kinks out of the journey."},{"speaker":"Andy Perry","startTime":2821.829,"endTime":2827.979,"body":"Maybe we can, maybe we can shave"},{"speaker":"Andy Perry","startTime":2821.829,"endTime":2827.979,"body":"789 years off off that journey."},{"speaker":"Andy Perry","startTime":2829.389,"endTime":2831.999,"body":"Learn from a few of my"},{"speaker":"Andy Perry","startTime":2829.389,"endTime":2831.999,"body":"adventures,"},{"speaker":"Roz Chandler","startTime":2832.93,"endTime":2835.39,"body":"apps? I mean,"},{"speaker":"Roz Chandler","startTime":2832.93,"endTime":2835.39,"body":"fundamentally, yes, I mean, our"},{"speaker":"Roz Chandler","startTime":2835.39,"endTime":2838.54,"body":"blooming business course is all"},{"speaker":"Roz Chandler","startTime":2835.39,"endTime":2838.54,"body":"about it took me 12 years, I"},{"speaker":"Roz Chandler","startTime":2838.54,"endTime":2842.17,"body":"don't think it should take 12"},{"speaker":"Roz Chandler","startTime":2838.54,"endTime":2842.17,"body":"years. You know, when I started"},{"speaker":"Roz Chandler","startTime":2842.17,"endTime":2844.09,"body":"out, there wasn't really"},{"speaker":"Roz Chandler","startTime":2842.17,"endTime":2844.09,"body":"anywhere to go, there wasn't"},{"speaker":"Roz Chandler","startTime":2844.09,"endTime":2846.67,"body":"really any online, really. And"},{"speaker":"Roz Chandler","startTime":2844.09,"endTime":2846.67,"body":"there was definitely no social"},{"speaker":"Roz Chandler","startTime":2846.67,"endTime":2851.08,"body":"media. So you kind of learn as"},{"speaker":"Roz Chandler","startTime":2846.67,"endTime":2851.08,"body":"you went along. But it shouldn't"},{"speaker":"Roz Chandler","startTime":2851.08,"endTime":2854.5,"body":"take 12 years, because who's got"},{"speaker":"Roz Chandler","startTime":2851.08,"endTime":2854.5,"body":"12 years to start having a"},{"speaker":"Roz Chandler","startTime":2854.5,"endTime":2858.19,"body":"profitable, successful business."},{"speaker":"Roz Chandler","startTime":2854.5,"endTime":2858.19,"body":"So like you have the same"},{"speaker":"Roz Chandler","startTime":2858.19,"endTime":2861.88,"body":"values, and that we can instil"},{"speaker":"Roz Chandler","startTime":2858.19,"endTime":2861.88,"body":"that in people to cut some years"},{"speaker":"Roz Chandler","startTime":2861.88,"endTime":2865.48,"body":"out of that. And I'm passionate"},{"speaker":"Roz Chandler","startTime":2861.88,"endTime":2865.48,"body":"about doing that. Because the"},{"speaker":"Roz Chandler","startTime":2865.48,"endTime":2867.37,"body":"more people go into the"},{"speaker":"Roz Chandler","startTime":2865.48,"endTime":2867.37,"body":"businesses, more flowers we"},{"speaker":"Roz Chandler","startTime":2867.37,"endTime":2870.67,"body":"grow. So I'm back to my mission"},{"speaker":"Roz Chandler","startTime":2867.37,"endTime":2870.67,"body":"of, and therefore an important"},{"speaker":"Roz Chandler","startTime":2870.67,"endTime":2875.23,"body":"lesson, therefore will save our"},{"speaker":"Roz Chandler","startTime":2870.67,"endTime":2875.23,"body":"planet. So that's what's gonna"},{"speaker":"Roz Chandler","startTime":2875.23,"endTime":2879.61,"body":"be my legacy. So tell us, Andy,"},{"speaker":"Roz Chandler","startTime":2875.23,"endTime":2879.61,"body":"where can people find you?"},{"speaker":"Roz Chandler","startTime":2879.64,"endTime":2882.37,"body":"Obviously, we're gonna put in"},{"speaker":"Roz Chandler","startTime":2879.64,"endTime":2882.37,"body":"the show notes, all of your"},{"speaker":"Roz Chandler","startTime":2882.37,"endTime":2884.74,"body":"details. But where's the best"},{"speaker":"Roz Chandler","startTime":2882.37,"endTime":2884.74,"body":"place for people to come and"},{"speaker":"Roz Chandler","startTime":2884.74,"endTime":2886.66,"body":"find you and learn more about"},{"speaker":"Roz Chandler","startTime":2884.74,"endTime":2886.66,"body":"you?"},{"speaker":"Andy Perry","startTime":2886.84,"endTime":2890.38,"body":"Well, Rumour has it,"},{"speaker":"Andy Perry","startTime":2886.84,"endTime":2890.38,"body":"we do have a website. And that's"},{"speaker":"Andy Perry","startTime":2890.38,"endTime":2896.59,"body":"where we sell all the plans. And"},{"speaker":"Andy Perry","startTime":2890.38,"endTime":2896.59,"body":"that is literally WWW dot urban"},{"speaker":"Andy Perry","startTime":2896.62,"endTime":2899.95,"body":"dash hub dot code at UK. But as"},{"speaker":"Andy Perry","startTime":2896.62,"endTime":2899.95,"body":"you're listening to this"},{"speaker":"Andy Perry","startTime":2899.95,"endTime":2904.09,"body":"podcast, forget about that."},{"speaker":"Andy Perry","startTime":2899.95,"endTime":2904.09,"body":"Because our home is on social"},{"speaker":"Andy Perry","startTime":2904.09,"endTime":2908.71,"body":"media. That's our village shop."},{"speaker":"Andy Perry","startTime":2904.09,"endTime":2908.71,"body":"That's where people gather."},{"speaker":"Andy Perry","startTime":2909.34,"endTime":2911.41,"body":"That's where we announce new"},{"speaker":"Andy Perry","startTime":2909.34,"endTime":2911.41,"body":"varieties. And that's where we"},{"speaker":"Andy Perry","startTime":2911.41,"endTime":2913.87,"body":"say good morning to people when"},{"speaker":"Andy Perry","startTime":2911.41,"endTime":2913.87,"body":"they comment on our posts. You"},{"speaker":"Andy Perry","startTime":2913.87,"endTime":2918.82,"body":"know, I suppose the website is"},{"speaker":"Andy Perry","startTime":2913.87,"endTime":2918.82,"body":"how we dispatch the plans. And,"},{"speaker":"Andy Perry","startTime":2918.97,"endTime":2921.37,"body":"you know, perhaps we just start"},{"speaker":"Andy Perry","startTime":2918.97,"endTime":2921.37,"body":"uploading blogs and things like"},{"speaker":"Andy Perry","startTime":2921.37,"endTime":2922.51,"body":"that, perhaps one day Ross"},{"speaker":"Roz Chandler","startTime":2925.45,"endTime":2928.27,"body":"to turn ourselves"},{"speaker":"Roz Chandler","startTime":2925.45,"endTime":2928.27,"body":"into media, media people to"},{"speaker":"Roz Chandler","startTime":2928.3,"endTime":2931.45,"body":"Yeah, writing blogs that someone"},{"speaker":"Roz Chandler","startTime":2928.3,"endTime":2931.45,"body":"might on my list on my Christmas"},{"speaker":"Roz Chandler","startTime":2931.45,"endTime":2932.08,"body":"list. But"},{"speaker":"Andy Perry","startTime":2932.11,"endTime":2935.83,"body":"I think at the end"},{"speaker":"Andy Perry","startTime":2932.11,"endTime":2935.83,"body":"of the day, our social media is"},{"speaker":"Andy Perry","startTime":2935.83,"endTime":2940.93,"body":"our home. We set out back in"},{"speaker":"Andy Perry","startTime":2935.83,"endTime":2940.93,"body":"2020, literally when the world"},{"speaker":"Andy Perry","startTime":2940.93,"endTime":2944.23,"body":"looked like it was just coming"},{"speaker":"Andy Perry","startTime":2940.93,"endTime":2944.23,"body":"down around us. We asked"},{"speaker":"Andy Perry","startTime":2944.23,"endTime":2946.6,"body":"ourselves what we wanted for our"},{"speaker":"Andy Perry","startTime":2944.23,"endTime":2946.6,"body":"social media from our online"},{"speaker":"Andy Perry","startTime":2946.6,"endTime":2950.65,"body":"community. And I suppose this is"},{"speaker":"Andy Perry","startTime":2946.6,"endTime":2950.65,"body":"a mini goal. It's less lofty"},{"speaker":"Andy Perry","startTime":2950.65,"endTime":2954.37,"body":"than trying to change the"},{"speaker":"Andy Perry","startTime":2950.65,"endTime":2954.37,"body":"horticultural industry. But we"},{"speaker":"Andy Perry","startTime":2954.37,"endTime":2959.38,"body":"wanted to create a village shop"},{"speaker":"Andy Perry","startTime":2954.37,"endTime":2959.38,"body":"atmosphere within an online"},{"speaker":"Andy Perry","startTime":2959.38,"endTime":2964.33,"body":"store. So you know, instead of"},{"speaker":"Andy Perry","startTime":2959.38,"endTime":2964.33,"body":"it being kind of like E commerce"},{"speaker":"Andy Perry","startTime":2965.11,"endTime":2969.64,"body":"and very impersonal on Amazon,"},{"speaker":"Andy Perry","startTime":2965.11,"endTime":2969.64,"body":"we wanted to actually create a"},{"speaker":"Andy Perry","startTime":2969.64,"endTime":2973.33,"body":"village shop atmosphere. You"},{"speaker":"Andy Perry","startTime":2969.64,"endTime":2973.33,"body":"know, the people that order our"},{"speaker":"Andy Perry","startTime":2973.33,"endTime":2976.9,"body":"her plans, they're buying from"},{"speaker":"Andy Perry","startTime":2973.33,"endTime":2976.9,"body":"people. They're buying from"},{"speaker":"Andy Perry","startTime":2976.9,"endTime":2982.21,"body":"human beings. You know, when you"},{"speaker":"Andy Perry","startTime":2976.9,"endTime":2982.21,"body":"dispatch, I don't know 1000"},{"speaker":"Andy Perry","startTime":2982.21,"endTime":2986.65,"body":"orders or whatever a week. Just"},{"speaker":"Andy Perry","startTime":2982.21,"endTime":2986.65,"body":"statistically, sometimes it goes"},{"speaker":"Andy Perry","startTime":2986.65,"endTime":2989.38,"body":"wrong. Sometimes the DPD driver"},{"speaker":"Andy Perry","startTime":2986.65,"endTime":2989.38,"body":"you know, perhaps he leaves it"},{"speaker":"Andy Perry","startTime":2989.38,"endTime":2994.24,"body":"in the wrong place or something"},{"speaker":"Andy Perry","startTime":2989.38,"endTime":2994.24,"body":"incredible happened. I'm going"},{"speaker":"Andy Perry","startTime":2994.24,"endTime":2996.82,"body":"to share this with you really"},{"speaker":"Andy Perry","startTime":2994.24,"endTime":2996.82,"body":"quickly, Ross last year,"},{"speaker":"Andy Perry","startTime":2997.48,"endTime":3001.47,"body":"somewhere in the north of"},{"speaker":"Andy Perry","startTime":2997.48,"endTime":3001.47,"body":"England. A driver delivered a"},{"speaker":"Andy Perry","startTime":3001.47,"endTime":3005.94,"body":"box of herbs onto a boat at a"},{"speaker":"Andy Perry","startTime":3001.47,"endTime":3005.94,"body":"marina. But he delivered it to"},{"speaker":"Andy Perry","startTime":3005.94,"endTime":3009.15,"body":"the wrong boat. And the boat"},{"speaker":"Andy Perry","startTime":3005.94,"endTime":3009.15,"body":"actually set off down the river"},{"speaker":"Andy Perry","startTime":3009.15,"endTime":3014.67,"body":"and was never seen again. So,"},{"speaker":"Andy Perry","startTime":3009.15,"endTime":3014.67,"body":"when these issues happen, the"},{"speaker":"Andy Perry","startTime":3014.67,"endTime":3017.1,"body":"customers that we deal with,"},{"speaker":"Andy Perry","startTime":3014.67,"endTime":3017.1,"body":"they know that human being here,"},{"speaker":"Andy Perry","startTime":3017.1,"endTime":3020.67,"body":"they know that Andy or Teresa"},{"speaker":"Andy Perry","startTime":3017.1,"endTime":3020.67,"body":"will sort it. It's not some"},{"speaker":"Andy Perry","startTime":3020.73,"endTime":3025.89,"body":"faceless online chat thing. When"},{"speaker":"Andy Perry","startTime":3020.73,"endTime":3025.89,"body":"there's problems happen, when"},{"speaker":"Andy Perry","startTime":3025.89,"endTime":3029.25,"body":"they do, we'll sort it. If"},{"speaker":"Andy Perry","startTime":3025.89,"endTime":3029.25,"body":"you've ordered herbs for the"},{"speaker":"Andy Perry","startTime":3029.25,"endTime":3031.53,"body":"very first time, you don't know"},{"speaker":"Andy Perry","startTime":3029.25,"endTime":3031.53,"body":"how to grow them, send us a"},{"speaker":"Andy Perry","startTime":3031.53,"endTime":3034.74,"body":"message, we will literally, I'll"},{"speaker":"Andy Perry","startTime":3031.53,"endTime":3034.74,"body":"probably film your video of like"},{"speaker":"Andy Perry","startTime":3034.74,"endTime":3037.77,"body":"how I do it. And that's what we"},{"speaker":"Andy Perry","startTime":3034.74,"endTime":3037.77,"body":"tried to do. We've tried to"},{"speaker":"Andy Perry","startTime":3037.77,"endTime":3039.99,"body":"build a community. And that's"},{"speaker":"Andy Perry","startTime":3037.77,"endTime":3039.99,"body":"what I'm most proud of, to be"},{"speaker":"Andy Perry","startTime":3039.99,"endTime":3040.35,"body":"honest."},{"speaker":"Roz Chandler","startTime":3041.34,"endTime":3044.61,"body":"We're still"},{"speaker":"Roz Chandler","startTime":3041.34,"endTime":3044.61,"body":"searching 500 tulips in Stoke on"},{"speaker":"Roz Chandler","startTime":3044.61,"endTime":3050.73,"body":"Trent, who went to a number 152"},{"speaker":"Roz Chandler","startTime":3044.61,"endTime":3050.73,"body":"but was definitely not the 152"},{"speaker":"Roz Chandler","startTime":3050.73,"endTime":3053.28,"body":"it should have been. And the"},{"speaker":"Roz Chandler","startTime":3050.73,"endTime":3053.28,"body":"photo was definitely not in the"},{"speaker":"Roz Chandler","startTime":3053.28,"endTime":3055.77,"body":"road, it should have been. And"},{"speaker":"Roz Chandler","startTime":3053.28,"endTime":3055.77,"body":"we're still trying to track them"},{"speaker":"Roz Chandler","startTime":3055.77,"endTime":3058.86,"body":"down. But you're human, like you"},{"speaker":"Roz Chandler","startTime":3055.77,"endTime":3058.86,"body":"say so 500 tuneups, we'll still"},{"speaker":"Roz Chandler","startTime":3058.86,"endTime":3063.93,"body":"go back out again. So, but Andy,"},{"speaker":"Roz Chandler","startTime":3058.86,"endTime":3063.93,"body":"as always is an absolute"},{"speaker":"Roz Chandler","startTime":3063.93,"endTime":3066.51,"body":"pleasure to have you, it's an"},{"speaker":"Roz Chandler","startTime":3063.93,"endTime":3066.51,"body":"absolute pleasure to see what"},{"speaker":"Roz Chandler","startTime":3066.51,"endTime":3068.91,"body":"you're up to, and that you're"},{"speaker":"Roz Chandler","startTime":3066.51,"endTime":3068.91,"body":"obviously moving forward with"},{"speaker":"Roz Chandler","startTime":3068.91,"endTime":3072.0,"body":"your podcast, and that you're"},{"speaker":"Roz Chandler","startTime":3068.91,"endTime":3072.0,"body":"going to release a book. And"},{"speaker":"Roz Chandler","startTime":3072.0,"endTime":3075.48,"body":"there's so much happening. And I"},{"speaker":"Roz Chandler","startTime":3072.0,"endTime":3075.48,"body":"will keep following you on your"},{"speaker":"Roz Chandler","startTime":3075.48,"endTime":3079.5,"body":"social media channels. And I"},{"speaker":"Roz Chandler","startTime":3075.48,"endTime":3079.5,"body":"will be ordering my herbs in the"},{"speaker":"Roz Chandler","startTime":3079.5,"endTime":3084.6,"body":"spring in order to because"},{"speaker":"Roz Chandler","startTime":3079.5,"endTime":3084.6,"body":"herbs, um, amazing cut flowers."},{"speaker":"Roz Chandler","startTime":3084.63,"endTime":3088.83,"body":"So just remember that and add"},{"speaker":"Roz Chandler","startTime":3084.63,"endTime":3088.83,"body":"them in. And also, of course,"},{"speaker":"Roz Chandler","startTime":3088.83,"endTime":3092.34,"body":"you can eat them. So I would"},{"speaker":"Roz Chandler","startTime":3088.83,"endTime":3092.34,"body":"love to thank you, Andy, for"},{"speaker":"Roz Chandler","startTime":3092.34,"endTime":3096.21,"body":"coming over today. And every"},{"speaker":"Roz Chandler","startTime":3092.34,"endTime":3096.21,"body":"time we speak, I learned"},{"speaker":"Roz Chandler","startTime":3096.21,"endTime":3099.69,"body":"something new. So thank you very"},{"speaker":"Roz Chandler","startTime":3096.21,"endTime":3099.69,"body":"much for joining me"},{"speaker":"Andy Perry","startTime":3099.72,"endTime":3101.31,"body":"no problem at all."},{"speaker":"Andy Perry","startTime":3099.72,"endTime":3101.31,"body":"Ross, I'm going to ambush you"},{"speaker":"Andy Perry","startTime":3101.31,"endTime":3105.78,"body":"right now. So just before the"},{"speaker":"Andy Perry","startTime":3101.31,"endTime":3105.78,"body":"end of the podcast, and I"},{"speaker":"Andy Perry","startTime":3105.78,"endTime":3109.65,"body":"haven't said this to you before."},{"speaker":"Andy Perry","startTime":3105.78,"endTime":3109.65,"body":"But next spring, why don't we"},{"speaker":"Andy Perry","startTime":3109.65,"endTime":3114.78,"body":"create a collection of cut"},{"speaker":"Andy Perry","startTime":3109.65,"endTime":3114.78,"body":"flowers? And we'll offer your"},{"speaker":"Andy Perry","startTime":3114.81,"endTime":3117.3,"body":"amazing members a little"},{"speaker":"Andy Perry","startTime":3114.81,"endTime":3117.3,"body":"discount on that collection as"},{"speaker":"Andy Perry","startTime":3117.3,"endTime":3118.44,"body":"well. How does that sound to"},{"speaker":"Roz Chandler","startTime":3118.439,"endTime":3121.889,"body":"you? That sounds"},{"speaker":"Roz Chandler","startTime":3118.439,"endTime":3121.889,"body":"amazing. How funny when I was"},{"speaker":"Roz Chandler","startTime":3121.889,"endTime":3125.519,"body":"thinking along the same lines"},{"speaker":"Roz Chandler","startTime":3121.889,"endTime":3125.519,"body":"and thinking that we could have"},{"speaker":"Roz Chandler","startTime":3125.519,"endTime":3128.129,"body":"a cut flower collection. We"},{"speaker":"Roz Chandler","startTime":3125.519,"endTime":3128.129,"body":"should do that. We should talk"},{"speaker":"Roz Chandler","startTime":3128.129,"endTime":3130.049,"body":"in January. And we should put"},{"speaker":"Roz Chandler","startTime":3128.129,"endTime":3130.049,"body":"that together."},{"speaker":"Andy Perry","startTime":3130.17,"endTime":3131.85,"body":"There you go. That"},{"speaker":"Andy Perry","startTime":3130.17,"endTime":3131.85,"body":"wasn't too bad an ambush, was"},{"speaker":"Andy Perry","startTime":3131.85,"endTime":3131.97,"body":"it?"},{"speaker":"Roz Chandler","startTime":3132.66,"endTime":3137.34,"body":"No, that was so"},{"speaker":"Roz Chandler","startTime":3132.66,"endTime":3137.34,"body":"thank you and I'll see you soon."},{"speaker":"Andy Perry","startTime":3137.37,"endTime":3138.9,"body":"Cheers, Ross, thank"},{"speaker":"Andy Perry","startTime":3137.37,"endTime":3138.9,"body":"you so much for having me."},{"speaker":"Roz Chandler","startTime":3139.41,"endTime":3140.13,"body":"Take care"},{"speaker":"Roz Chandler","startTime":3147.54,"endTime":3150.9,"body":"if you're someone who has a"},{"speaker":"Roz Chandler","startTime":3147.54,"endTime":3150.9,"body":"passion for cut flowers, our"},{"speaker":"Roz Chandler","startTime":3150.9,"endTime":3154.47,"body":"environment and wants to make"},{"speaker":"Roz Chandler","startTime":3150.9,"endTime":3154.47,"body":"the world more beautiful, you're"},{"speaker":"Roz Chandler","startTime":3154.47,"endTime":3157.68,"body":"in the right place. Whether"},{"speaker":"Roz Chandler","startTime":3154.47,"endTime":3157.68,"body":"you're growing flowers for"},{"speaker":"Roz Chandler","startTime":3157.68,"endTime":3161.58,"body":"pleasure, or profit. I'm on a"},{"speaker":"Roz Chandler","startTime":3157.68,"endTime":3161.58,"body":"mission to empower flower"},{"speaker":"Roz Chandler","startTime":3161.58,"endTime":3165.57,"body":"enthusiasts and professionals to"},{"speaker":"Roz Chandler","startTime":3161.58,"endTime":3165.57,"body":"help change the world around"},{"speaker":"Roz Chandler","startTime":3165.57,"endTime":3169.26,"body":"them. Whether you're just"},{"speaker":"Roz Chandler","startTime":3165.57,"endTime":3169.26,"body":"starting out and need a helping"},{"speaker":"Roz Chandler","startTime":3169.26,"endTime":3172.65,"body":"hand, or we're looking to scale"},{"speaker":"Roz Chandler","startTime":3169.26,"endTime":3172.65,"body":"a substantial flower business,"},{"speaker":"Roz Chandler","startTime":3173.22,"endTime":3177.51,"body":"I'm your cut flower woman."},{"speaker":"Roz Chandler","startTime":3173.22,"endTime":3177.51,"body":"Welcome to the cut flower"},{"speaker":"Roz Chandler","startTime":3177.51,"endTime":3178.2,"body":"podcast."}]}