Text Agony Aunt Roz with your Cutflower Questions.

In this episode of the Cut Flower Podcast, Roz Chandler discusses the journey of transitioning into flower farming. She emphasizes that this transition is a gradual process that requires careful planning, understanding financial realities, and building a brand. Rosalind shares insights on the importance of time in farming, the necessity of trial and error, and the significance of marketing and business management. She encourages aspiring flower farmers to learn from others, build their story, and create strong foundations before fully committing to the profession. The episode concludes with a reminder that transitioning is a strategic choice that allows for growth and sustainability in the flower farming journey.

Takeaways

• Transitioning into flower farming is a journey, not a leap.
• Understanding your financial needs is the first step.
• Flower farming involves more than just growing flowers.
• Building a brand takes time and effort.
• Your story is a powerful tool in marketing.
• Healthy plants and soil take time to develop.
• Trial and error is essential in finding your niche.
• Marketing is a significant part of running a flower farm.
• Community support is vital for success in farming.

To be one of the first to find out about our new Career Change course which is launching early 2026 please click here

• https://fieldgateflowers.kartra.com/page/newsletters
• The Growth Club: https://fieldgateflowers.kartra.com/page/thegrowthclub
• Lots of free resources on our website: https://thecutflowercollective.co.uk/cut-flower-resources/
• Instagram: https://www.instagram.com/fieldgateflowers
• Facebook Group 'Cut Flower Farming - Growth and Profit in your business' https://www.facebook.com/groups/449543639411874
• Facebook Group 'The Cut Flower Collection' https://www.facebook.com/groups/cutflowercollection

Text Agony Aunt Roz with your Cutflower Questions.

In this conversation, Roz discusses the challenges of maintaining a cutting garden in November, emphasizing the importance of preparation for the upcoming year.

 She highlights the need for protection, planting, and overall garden maintenance during this damp and chilly month.

Takeaways

Preparation in November is crucial for next year's success.
Protecting plants is essential during colder months.
Planting in November can set the stage for spring blooms.
Garden maintenance should not be overlooked in November.
Enjoying the process can make gardening more rewarding.
Planning ahead is key to a successful cutting garden.

• https://fieldgateflowers.kartra.com/page/newsletters
• The Growth Club: https://fieldgateflowers.kartra.com/page/thegrowthclub
• Lots of free resources on our website: https://thecutflowercollective.co.uk/cut-flower-resources/
• Instagram: https://www.instagram.com/fieldgateflowers
• Facebook Group 'Cut Flower Farming - Growth and Profit in your business' https://www.facebook.com/groups/449543639411874
• Facebook Group 'The Cut Flower Collection' https://www.facebook.com/groups/cutflowercollection

Text Agony Aunt Roz with your Cutflower Questions.

This conversation delves into the multifaceted world of flower farming, emphasizing that it is not merely a passion for beauty but a complex business that requires careful management of various elements such as weather, sales, and marketing. The discussion highlights the importance of establishing a solid foundation for success and profitability in this field.

We would love you to join our Blooming Business Bootcamp which is taking place between the 17th to 20th November. To join click here

• https://fieldgateflowers.kartra.com/page/newsletters
• The Growth Club: https://fieldgateflowers.kartra.com/page/thegrowthclub
• Lots of free resources on our website: https://thecutflowercollective.co.uk/cut-flower-resources/
• Instagram: https://www.instagram.com/fieldgateflowers
• Facebook Group 'Cut Flower Farming - Growth and Profit in your business' https://www.facebook.com/groups/449543639411874
• Facebook Group 'The Cut Flower Collection' https://www.facebook.com/groups/cutflowercollection

Text Agony Aunt Roz with your Cutflower Questions.

In this episode of the Cut Flower Podcast, Roz discusses the beauty of October in the cutting garden, emphasizing the importance of preparing for winter while still enjoying the last blooms of the season. She shares practical tips on caring for dahlias, sowing hardy annuals, planting spring bulbs, and planning for the next growing season. Roz encourages listeners to reflect on their gardening successes and challenges, and to dream about future planting plans.

Takeaways

• October is a beautiful month in the cutting garden.
• Keep cutting flowers to encourage more blooms.
• Be cautious with dahlias before the first frost.
• Lift or protect tender plants for winter.
• October is ideal for sowing hardy annuals.
• Now is the time to plant spring bulbs.
• Prepare and mulch your garden beds for winter.
• Dividing and moving perennials can enhance your garden.
• Tidy up tools and check seed stock for next year.
• October is a time for dreaming and planning for the future.

• https://fieldgateflowers.kartra.com/page/newsletters
• The Growth Club: https://fieldgateflowers.kartra.com/page/thegrowthclub
• Lots of free resources on our website: https://thecutflowercollective.co.uk/cut-flower-resources/
• Instagram: https://www.instagram.com/fieldgateflowers
• Facebook Group 'Cut Flower Farming - Growth and Profit in your business' https://www.facebook.com/groups/449543639411874
• Facebook Group 'The Cut Flower Collection' https://www.facebook.com/groups/cutflowercollection

Text Agony Aunt Roz with your Cutflower Questions.

In this engaging conversation, Jamie Butterworth shares his journey from a young gardener to a successful horticulturist and author. He discusses the inspiration behind his book 'What Grows Together', his unique approach to gardening, and the importance of plant combinations. Jamie also reflects on the challenges of running a gardening business, especially during the COVID-19 pandemic, and emphasizes the significance of teamwork. He shares insights from his experience working with Monty Don at the Chelsea Flower Show and concludes with a fun quick-fire round about his favorite plants and gardening tools.

Takeaways
Jamie Butterworth is a passionate gardener and horticulturist.
His book 'What Grows Together' aims to simplify gardening for beginners.
Gardening can be daunting, but it should be enjoyable and accessible.
Plant combinations are key to creating beautiful gardens.
The importance of teamwork in running a successful gardening business.
Working with Monty Don was a dream come true for Jamie.
Chelsea Flower Show is the pinnacle of gardening events.
Plants do die, and it's important to learn from failures.
Gardening trends are influenced by social media and public interest.

You can follow Jamie on Instagram here

You can get your copy of his amazing new book here

First Tunnels, leaders in domestic and commercial product tunnels. 

• https://fieldgateflowers.kartra.com/page/newsletters
• The Growth Club: https://fieldgateflowers.kartra.com/page/thegrowthclub
• Lots of free resources on our website: https://thecutflowercollective.co.uk/cut-flower-resources/
• Instagram: https://www.instagram.com/fieldgateflowers
• Facebook Group 'Cut Flower Farming - Growth and Profit in your business' https://www.facebook.com/groups/449543639411874
• Facebook Group 'The Cut Flower Collection' https://www.facebook.com/groups/cutflowercollection

Text Agony Aunt Roz with your Cutflower Questions.

In this episode of the Cut Flower Podcast, Roz delves into the world of seed propagation, sharing her insights on the importance of choosing the right seeds, planning your growing space, and understanding the germination process. She emphasizes the profitability of growing from seeds for flower farmers and provides practical tips to avoid common mistakes. Roz also discusses future learning opportunities for listeners interested in expanding their gardening skills.

Takeaways

• Seeds are affordable and can unlock an entire season of flowers.
• Choosing the right seeds is crucial for success in flower farming.
• Planning your growing space can significantly impact your yield.
• Investing in good compost is essential for seed germination.
• Common mistakes include sowing seeds too thickly and not labeling properly.
• Understanding your market helps in selecting the right flower varieties.
• Timing is key when it comes to planting seeds.
• Patience is important; some seeds take weeks to germinate.
• Flower farmers can achieve high returns by growing from seed.
• Propagation skills are valuable year-round.

Want to join our Plants for Free Masterclasses at 8pm on the 25th and 26th September. Join here.

• https://fieldgateflowers.kartra.com/page/newsletters
• The Growth Club: https://fieldgateflowers.kartra.com/page/thegrowthclub
• Lots of free resources on our website: https://thecutflowercollective.co.uk/cut-flower-resources/
• Instagram: https://www.instagram.com/fieldgateflowers
• Facebook Group 'Cut Flower Farming - Growth and Profit in your business' https://www.facebook.com/groups/449543639411874
• Facebook Group 'The Cut Flower Collection' https://www.facebook.com/groups/cutflowercollection

Text Agony Aunt Roz with your Cutflower Questions.

In this episode of the Cut Flower Podcast, Roz introduces the concept of propagation, emphasising its importance for flower farmers and gardeners. She discusses the two main types of propagation: sexual and asexual, and shares personal anecdotes to illustrate the benefits of propagating plants. Roz encourages listeners to adopt a year-round approach to propagation and provides practical tips for success, including the importance of labeling and mastering one method at a time. The episode concludes with a call to action for listeners to research and plan their propagation efforts.

• Propagation is a way to create more plants for free.
• There are two main types of propagation: sexual and asexual.
• Propagation allows you to control your plant supply.
• It can save you money in the long run.
• Sustainability is a key benefit of propagation.
• Propagation should be done year-round, not just in spring.
• Labeling plants is crucial for successful propagation.
• Start with one method and master it before expanding.
• Propagation can diversify your income as a flower farmer.
• Every plant you propagate contributes to your legacy.

Join the Roots to Shoots masterclasses here 

• https://fieldgateflowers.kartra.com/page/newsletters
• The Growth Club: https://fieldgateflowers.kartra.com/page/thegrowthclub
• Lots of free resources on our website: https://thecutflowercollective.co.uk/cut-flower-resources/
• Instagram: https://www.instagram.com/fieldgateflowers
• Facebook Group 'Cut Flower Farming - Growth and Profit in your business' https://www.facebook.com/groups/449543639411874
• Facebook Group 'The Cut Flower Collection' https://www.facebook.com/groups/cutflowercollection

Text Agony Aunt Roz with your Cutflower Questions.

In this episode of the Cut Flower Podcast, Roz interviews Lucy Butler, who shares her journey of combining gardening with mindfulness. Lucy discusses how her childhood interest in gardening evolved into a therapeutic practice that helped her cope with mental health challenges. She emphasizes the sensory experiences of gardening and offers practical tips for incorporating mindfulness into gardening practices. The conversation highlights the importance of nurturing both plants and oneself, and Lucy encourages listeners to embrace the process of gardening as a means of personal growth and well-being.

• Lucy Butler's journey into gardening began in childhood, influenced by her mother's passion for gardening.
• Gardening became a therapeutic outlet for Lucy during her struggles with mental health issues.
• Mindfulness in gardening can be achieved by focusing on sensory experiences and being present in the moment.
• Small, manageable gardening tasks can provide quick wins and boost mental well-being.
• Weeding can be a therapeutic activity, allowing for the release of worries and stress.
• Lucy emphasizes the importance of nurturing plants as a way to nurture oneself.
• Starting with seed sowing is a great way for beginners to practice mindful gardening.
• Gardening should not feel like a chore; it should be enjoyable and fulfilling.
• Lucy shares her personal experiences with mental health and the importance of recognizing triggers.
• The garden can serve as a reminder to not give up on oneself or one's passions.

You can find out more about Lucy here

• https://fieldgateflowers.kartra.com/page/newsletters
• The Growth Club: https://fieldgateflowers.kartra.com/page/thegrowthclub
• Lots of free resources on our website: https://thecutflowercollective.co.uk/cut-flower-resources/
• Instagram: https://www.instagram.com/fieldgateflowers
• Facebook Group 'Cut Flower Farming - Growth and Profit in your business' https://www.facebook.com/groups/449543639411874
• Facebook Group 'The Cut Flower Collection' https://www.facebook.com/groups/cutflowercollection

Text Agony Aunt Roz with your Cutflower Questions.

In this episode, we delve into the art of cutting and conditioning flowers to maximize their beauty and longevity. Discover why timing is crucial, with early morning and late evening being the best times to cut flowers when their stems are fully hydrated. Learn about the importance of using clean tools and buckets, and the specific needs of different flowers like roses, tulips, and delphiniums. Join us as we explore practical tips and techniques to ensure your blooms stay vibrant and fresh. Tune in for expert advice and elevate your floral arrangements today!

Join The Best Bunch Membership here

• https://fieldgateflowers.kartra.com/page/newsletters
• The Growth Club: https://fieldgateflowers.kartra.com/page/thegrowthclub
• Lots of free resources on our website: https://thecutflowercollective.co.uk/cut-flower-resources/
• Instagram: https://www.instagram.com/fieldgateflowers
• Facebook Group 'Cut Flower Farming - Growth and Profit in your business' https://www.facebook.com/groups/449543639411874
• Facebook Group 'The Cut Flower Collection' https://www.facebook.com/groups/cutflowercollection

Text Agony Aunt Roz with your Cutflower Questions.

In this inspiring episode, Roz reconnects with Andy from Urban Herbs, 18 months after their first chat, to dive into how his herb-growing business has evolved in unexpected and beautiful ways.

Now joined by his wife as a co-leader in the business, Andy reflects on how this partnership has brought fresh energy, clarity, and new ideas to Urban Herbs.

They dig into:

• How herbs offer emotional healing and spark deep nostalgia
• The overlooked second season of herb planting
• Creative and beautiful ways herbs are now being used in cut flower arrangements and wedding bouquets
• Why growing herbs in urban front gardens isn’t just practical—but a powerful act of resilience
• How climate change may be opening new possibilities for growers
• And the exciting future of Urban Herbs, with a focus on education, community connection, and turning knowledge into empowerment.

Whether you're a cut flower grower, a gardener, or simply herb-curious, this episode is full of fresh inspiration, smart tips, and grounded advice to grow something good.

Connect with Andy on Instagram - https://www.instagram.com/urbanherbsuk/ or https://urban-herbs.co.uk/

Use the code CutFlowerFestival10 for a special podcast discount.

First Tunnels, leaders in domestic and commercial product tunnels. 

• https://fieldgateflowers.kartra.com/page/newsletters
• The Growth Club: https://fieldgateflowers.kartra.com/page/thegrowthclub
• Lots of free resources on our website: https://thecutflowercollective.co.uk/cut-flower-resources/
• Instagram: https://www.instagram.com/fieldgateflowers
• Facebook Group 'Cut Flower Farming - Growth and Profit in your business' https://www.facebook.com/groups/449543639411874
• Facebook Group 'The Cut Flower Collection' https://www.facebook.com/groups/cutflowercollection

Text Agony Aunt Roz with your Cutflower Questions.

In this inspiring episode of the Cut Flower Podcast, host Roz chats with Debra Prinzing and Robin Avni - co-authors of The Flower Farmers: Inspiration and Advice from Expert Growers. Together, they explore the heart behind the book, which shares the stories of 29 flower farmers from across the country.

From the collaborative process of writing the book to the personal journeys of each grower, this episode is packed with insight, encouragement, and honest reflections on the challenges and beauty of flower farming. Debra and Robin also discuss the powerful role of the Slow Flowers Movement, the rise of consumer demand for local blooms, and the value of knowledge-sharing in this growing community.

Whether you're just starting your flower farming journey or are years into your field-grown dreams, this conversation will leave you inspired to keep growing - and sharing.

🌸 Key Takeaways:

• Why The Flower Farmers fills a much-needed gap in the market
• What it's like to collaborate creatively in the flower industry
• The importance of storytelling in building community and connection
• How marketing and mindset shape a thriving flower business
• The growing momentum behind the Slow Flowers Movement
• Hints at exciting future projects from the authors

You can connect and find out more about Debra and Robin's work in the following ways:

Slow Flowers Society, https://www.slowflowerssociety.com/

Bloom Imprint, https://www.bloomimprint.com/

Robin's IG: https://www.instagram.com/robinavni/

Debra's IG: https://www.instagram.com/debraprinzing/

Slow Flowers Society on IG: https://www.instagram.com/slowflowerssociety/

Bloom Imprint on IG: https://www.instagram.com/bloom.imprint/

First Tunnels, leaders in domestic and commercial product tunnels. 

• https://fieldgateflowers.kartra.com/page/newsletters
• The Growth Club: https://fieldgateflowers.kartra.com/page/thegrowthclub
• Lots of free resources on our website: https://thecutflowercollective.co.uk/cut-flower-resources/
• Instagram: https://www.instagram.com/fieldgateflowers
• Facebook Group 'Cut Flower Farming - Growth and Profit in your business' https://www.facebook.com/groups/449543639411874
• Facebook Group 'The Cut Flower Collection' https://www.facebook.com/groups/cutflowercollection

Text Agony Aunt Roz with your Cutflower Questions.

In this heartwarming and insightful episode, we’re joined by Phil Johnson, sweet pea expert and the grower behind English Sweet Peas. Phil shares his lifelong connection to these delicate, nostalgic blooms—starting from age nine—and how that early passion grew into a celebrated career.

We explore:

• His journey from hobbyist to head of English Sweet Peas
• The release of his new book, A World of Sweet Peas
• Receiving the Henry Eckford Memorial Medal—a high honour in the sweet pea world
• The real challenges climate change poses to growing and breeding sweet peas today
• His ongoing work to create new varieties, including the dream of a yellow sweet pea
• Why moisture matters and how successional sowing can keep blooms coming
• How sweet peas carry deep emotional ties and memories for so many

Plus, Phil reflects on his Chelsea Flower Show milestone and offers practical advice for anyone wanting to grow sweet peas successfully.

Whether you’re a seasoned flower grower or just discovering the magic of sweet peas, this episode is a treasure trove of knowledge, heart, and horticultural passion.

• https://fieldgateflowers.kartra.com/page/newsletters
• The Growth Club: https://fieldgateflowers.kartra.com/page/thegrowthclub
• Lots of free resources on our website: https://thecutflowercollective.co.uk/cut-flower-resources/
• Instagram: https://www.instagram.com/fieldgateflowers
• Facebook Group 'Cut Flower Farming - Growth and Profit in your business' https://www.facebook.com/groups/449543639411874
• Facebook Group 'The Cut Flower Collection' https://www.facebook.com/groups/cutflowercollection

Text Agony Aunt Roz with your Cutflower Questions.

In this inspiring episode, we’re taking you behind the scenes of our recent flower retreat in Spain, where three industry pros - specialising in floristry, flower farming, and social media for creatives - came together to teach, guide, and collaborate with an incredible group of flower lovers.

We dive into:

The diverse backgrounds of our retreat attendees

The magic of cross-industry collaboration

Key floristry techniques and design inspiration shared

Business-building strategies for sustainable growth in the floral world

How teamwork and community made this event unforgettable

Real feedback from participants—and what’s next for future retreats!

Whether you're a florist, flower grower, or dreaming of starting your floral journey, this episode is full of heartfelt insight and business-building inspiration.

To be first to know about our Uk retreat join our waitlist here: https://fieldgateflowers.kartra.com/page/retreat25waitlist

Make the most of your garden by visiting bramblecrest.com and use the code FIELDGATE at checkout. See website for full details.

• https://fieldgateflowers.kartra.com/page/newsletters
• The Growth Club: https://fieldgateflowers.kartra.com/page/thegrowthclub
• Lots of free resources on our website: https://thecutflowercollective.co.uk/cut-flower-resources/
• Instagram: https://www.instagram.com/fieldgateflowers
• Facebook Group 'Cut Flower Farming - Growth and Profit in your business' https://www.facebook.com/groups/449543639411874
• Facebook Group 'The Cut Flower Collection' https://www.facebook.com/groups/cutflowercollection

Text Agony Aunt Roz with your Cutflower Questions.

In this inspiring episode of the Cut Flower Podcast, Roz sits down with Sarah Turner, a graphic designer turned budding flower farmer. Sarah shares her journey of balancing a creative career while nurturing a deep passion for flowers, discussing the therapeutic benefits of gardening and the lessons learned from growing blooms from seed to stem.

Together, Roz and Sarah explore the practical and emotional aspects of flower farming, from the challenges of selling locally grown flowers and accessing land, to imposter syndrome and finding community support. They discuss the rising appreciation for British-grown flowers, the often-overlooked value of perennials and foliage, and Sarah’s future dream of opening a “pick-your-own” flower farm. With honest insights and hopeful aspirations, this episode is a must-listen for anyone dreaming of digging deeper into a life with flowers.

Key Takeaways:

• Flower farming can be a powerful creative outlet and source of mental wellness
• Transitioning careers takes courage and clarity - but it's possible
• Locally grown, seasonal flowers are gaining momentum with consumers
• Foliage and perennials are crucial (and often underrated) elements in flower farming
• Imposter syndrome is real, especially for new growers - but community helps
• Sustainable practices and education are cornerstones of long-term flower success
• Finding land and balancing life are ongoing challenges in the flower farming journey
• Passion and persistence can turn a hobby into a meaningful business

Find out more about Sarah and her journey here

Make the most of your garden by visiting bramblecrest.com and use the code FIELDGATE at checkout. See website for full details.

• https://fieldgateflowers.kartra.com/page/newsletters
• The Growth Club: https://fieldgateflowers.kartra.com/page/thegrowthclub
• Lots of free resources on our website: https://thecutflowercollective.co.uk/cut-flower-resources/
• Instagram: https://www.instagram.com/fieldgateflowers
• Facebook Group 'Cut Flower Farming - Growth and Profit in your business' https://www.facebook.com/groups/449543639411874
• Facebook Group 'The Cut Flower Collection' https://www.facebook.com/groups/cutflowercollection

Text Agony Aunt Roz with your Cutflower Questions.

Welcome back to another episode of The Cutflower Podcast! I'm your host, Roz Chandler, and today we're diving into the lush world of foliage. Join me as we explore the top picks for your cutting patch and unravel the beauty and versatility these green treasures bring to floral arrangements.

Summary:
In this episode, we embark on a journey through the top 15 foliage varieties for your cutting patch. From the timeless elegance of myrtle to the vibrant hues of Ninebark and the delicate charm of Snowberries, each foliage offers unique characteristics and seasonal appeal. Along the way, we uncover essential growing tips, such as the importance of planning for year-round foliage availability and the patience required for certain species to reach maturity.

Key Takeaways:

Abundant Growth: Cultivate more foliage than you think you'll need, replenishing your supply annually to meet demand.
Long-Term Investment: Be patient with species like eucalyptus, which may take years to mature but offer enduring beauty.
Seasonal Diversity: Select varieties like Hibernum Tinnus for their ever-changing colours and textures, providing year-round interest.
Speciality Species: Explore unique finds such as Myrtle, Ninebark, and Snowberries to add depth and character to your arrangements.
Community Engagement: Join the Cut Flower Collective Facebook group to share your favourite foliage varieties and exchange gardening insights with fellow enthusiasts.
Join me in discovering the botanical wonders that foliage brings to floral design, and let's cultivate a vibrant tapestry of greenery in our cutting patches! All the links are below. 

Make the most of your garden by visiting bramblecrest.com and use the code FIELDGATE at checkout. See website for full details.

• https://fieldgateflowers.kartra.com/page/newsletters
• The Growth Club: https://fieldgateflowers.kartra.com/page/thegrowthclub
• Lots of free resources on our website: https://thecutflowercollective.co.uk/cut-flower-resources/
• Instagram: https://www.instagram.com/fieldgateflowers
• Facebook Group 'Cut Flower Farming - Growth and Profit in your business' https://www.facebook.com/groups/449543639411874
• Facebook Group 'The Cut Flower Collection' https://www.facebook.com/groups/cutflowercollection

Text Agony Aunt Roz with your Cutflower Questions.

In this heartfelt episode of the Cut Flower Podcast, Roz chats with Laura from Flowers by the Brae, a former office worker turned passionate flower farmer and florist based in Errol, Scotland. Laura shares the highs and lows of leaving a traditional career to grow blooms in the Scottish soil. She opens up about the realities of flower farming - from unpredictable seasons and sustainability challenges to the joy of connecting with customers through storytelling. Together, Roz and Laura explore the emotional side of floristry, the importance of local partnerships, and how Laura balances her growing business with family life. This episode is an honest and inspiring look into what it really means to build a business from the ground up - flowers, failures, fulfillment and all.

Key Takeaways:

• Laura transitioned from a desk job to flower farming and floristry.
• Sustainability remains a core focus in her business practices.
• Building strong relationships with local venues has supported her growth.
• Managing social media is a key (and often challenging) part of running a flower business.
• Growing seasons are unpredictable, requiring flexibility and resilience.
• Storytelling helps Laura connect emotionally with her customers.
• The flower farming journey is filled with lessons—both humbling and rewarding.
• Balancing family life and business is a continual process.
• Community support plays a vital role in small-scale flower farming success.

Find out more about Laura here

Make the most of your garden by visiting bramblecrest.com and use the code FIELDGATE at checkout. See website for full details.

First Tunnels, leaders in domestic and commercial product tunnels. 

• https://fieldgateflowers.kartra.com/page/newsletters
• The Growth Club: https://fieldgateflowers.kartra.com/page/thegrowthclub
• Lots of free resources on our website: https://thecutflowercollective.co.uk/cut-flower-resources/
• Instagram: https://www.instagram.com/fieldgateflowers
• Facebook Group 'Cut Flower Farming - Growth and Profit in your business' https://www.facebook.com/groups/449543639411874
• Facebook Group 'The Cut Flower Collection' https://www.facebook.com/groups/cutflowercollection

Text Agony Aunt Roz with your Cutflower Questions.

In this inspiring episode, Roz welcomes Donna Sutton, a career-changer who swapped accountancy for horticulture. Donna shares her journey into gardening, her experience with the WRAG scheme and the challenges and triumphs of finding joy and purpose in a new field. Together, Roz and Donna discuss the evolution of The Granary Garden, Donna’s commitment to sustainable cut flower growing, and the role of community and social media in modern horticulture. From career pivots to preparing for Gardeners’ World Live, this episode is packed with encouragement for anyone pursuing a passion for plants.

Key Takeaways:

Donna transitioned from accountancy to horticulture through the WRAG scheme.

Social media has played a key role in sharing her journey and connecting with the gardening community.

The WRAG scheme provides practical experience and valuable exposure in horticulture.

Donna highlights the power of taking small steps toward big changes.

Community and mentorship are vital for new growers and career changers.

She’s preparing a feature for Gardeners’ World Live — a testament to following your passion.

Donna emphasizes the joy of continuous learning and adapting through the seasons.

Find out more and connect with Donna here 

Make the most of your garden by visiting bramblecrest.com and use the code FIELDGATE at checkout. See website for full details.

• https://fieldgateflowers.kartra.com/page/newsletters
• The Growth Club: https://fieldgateflowers.kartra.com/page/thegrowthclub
• Lots of free resources on our website: https://thecutflowercollective.co.uk/cut-flower-resources/
• Instagram: https://www.instagram.com/fieldgateflowers
• Facebook Group 'Cut Flower Farming - Growth and Profit in your business' https://www.facebook.com/groups/449543639411874
• Facebook Group 'The Cut Flower Collection' https://www.facebook.com/groups/cutflowercollection

Text Agony Aunt Roz with your Cutflower Questions.

In this soulful and inspiring episode, Roz is joined by renowned potter, gardener, and author Frances Palmer. Frances takes us on a journey from her New Jersey childhood to the peaceful, flower-filled studio she now calls home in Connecticut. She shares the origins of her creative practice, her connection to the earth through ceramics and gardening, and the personal stories behind her beloved books, Life in the Studio and Life with Flowers.

This conversation blooms with wisdom on the interplay between floral design and pottery, the beauty of seasonal routines, and the importance of daily creative practice. Frances reflects on the lessons found in both soil and clay—from the joy of experimentation to the humility of failure. They also explore how photography plays a role in capturing her work, how she manages the logistics of a global pottery business, and why sustainability and tradition matter more than ever.

Whether you’re a creative, a gardener, or simply someone who loves beauty, this episode offers a gentle reminder that meaning often comes from the rhythm of the everyday.

Key Takeaways:

• Frances Palmer is a celebrated potter and passionate gardener.
• Her books merge memoir, art, and practical advice on creative living.
• Floral design and ceramic work are deeply intertwined in her process.
• Seasonality shapes both her artistic and gardening practices.
• Shipping handmade pottery internationally comes with challenges.
• Daily routines and early mornings are vital to her creative rhythm.
• Gardening teaches patience, experimentation, and resilience.
• Photography helps her convey feeling and story in her work.
• Traditional techniques and sustainability are core values in her art.
• Nature, legacy, and beauty are at the heart of her creative life.

You can find out more about Frances here 

You can pre-order her new book Life with Flowers here

Make the most of your garden by visiting bramblecrest.com and use the code FIELDGATE at checkout. See website for full details.

• https://fieldgateflowers.kartra.com/page/newsletters
• The Growth Club: https://fieldgateflowers.kartra.com/page/thegrowthclub
• Lots of free resources on our website: https://thecutflowercollective.co.uk/cut-flower-resources/
• Instagram: https://www.instagram.com/fieldgateflowers
• Facebook Group 'Cut Flower Farming - Growth and Profit in your business' https://www.facebook.com/groups/449543639411874
• Facebook Group 'The Cut Flower Collection' https://www.facebook.com/groups/cutflowercollection

Text Agony Aunt Roz with your Cutflower Questions.

In this episode, Roz chats with John and Annabel from Middleton Nurseries - a passionate, family-run business that has been thriving since 1975. Known for their deep love of salvias, John and Annabel share the story of their nursery, from humble beginnings to becoming salvia specialists. The conversation delves into the unique qualities of salvias as cut flowers, the intricate process of breeding new varieties, and the joys and hurdles of running a seasonal, weather-dependent business. They also explore the pride that comes from maintaining a multi-generational business and the importance of community support in the gardening world.

Key Takeaways:

• Middleton Nurseries has been a family-run nursery since 1975.
• Salvias have become popular for their versatility and vibrant blooms.
• Breeding new salvia varieties requires time, experimentation, and dedication.
• Proper growing conditions include good drainage and timely pruning.
• Echinacea is another rising star in the nursery alongside salvias.
• Weather significantly impacts the success of seasonal nursery operations.
• Community engagement and loyal customers are vital for small businesses.
• The family takes immense pride in their horticultural legacy.

🎧 Tune in to discover the magic behind salvias, family traditions, and the beauty of building something that grows through generations.

Find out more about Middleton Nurseries here.

Make the most of your garden by visiting bramblecrest.com and use the code FIELDGATE at checkout. See website for full details.

• https://fieldgateflowers.kartra.com/page/newsletters
• The Growth Club: https://fieldgateflowers.kartra.com/page/thegrowthclub
• Lots of free resources on our website: https://thecutflowercollective.co.uk/cut-flower-resources/
• Instagram: https://www.instagram.com/fieldgateflowers
• Facebook Group 'Cut Flower Farming - Growth and Profit in your business' https://www.facebook.com/groups/449543639411874
• Facebook Group 'The Cut Flower Collection' https://www.facebook.com/groups/cutflowercollection

Text Agony Aunt Roz with your Cutflower Questions.

In this episode, Roz sits down with award-winning garden designer and author Polly Wilkinson to explore the art and heart behind meaningful garden design. With years of experience and a beautifully honest approach, Polly shares how she transitioned into the world of garden design, how her background in marketing shaped her business, and why flexibility has been key to her career success.

The conversation weaves through Polly’s thoughts on designing gardens that blend beauty with practicality—spaces that work for families, evolve with lifestyles, and invite people to connect with nature. Polly also talks about the relationship between interior and exterior design, her experiences showcasing at the Chelsea Flower Show, and the joy of creating gardens with real purpose—including her upcoming project designing a therapeutic space for spinal injury patients.

If you’re curious about garden design, career pivots, sustainable living, or designing a life that works for you, this episode will leave you feeling inspired and grounded.

What You'll Learn in This Episode:

🌿 How Polly transitioned into garden design and built an award-winning career
 🌼 The role of marketing in growing a creative business
 🌳 Balancing beauty and functionality in family-friendly gardens
 🌾 The parallels between interior and garden design
 🪴 Insights from exhibiting at the Chelsea Flower Show
 🌻 Why sustainability and eco-conscious design matter now more than ever
 🧑‍🦽 Designing with empathy: Polly’s project for spinal injury patients
 🏡 Childhood dreams, career changes, and lessons in adaptability
 📚 Behind the scenes of her book, How to Design Your Garden
 🌸 Why women’s voices are vital in the future of horticulture

Make the most of your garden by visiting bramblecrest.com and use the code FIELDGATE at checkout. See website for full details.

Find out more about Polly and her work here: https://studiopollyanna.co.uk/

First Tunnels, leaders in domestic and commercial product tunnels. 

• https://fieldgateflowers.kartra.com/page/newsletters
• The Growth Club: https://fieldgateflowers.kartra.com/page/thegrowthclub
• Lots of free resources on our website: https://thecutflowercollective.co.uk/cut-flower-resources/
• Instagram: https://www.instagram.com/fieldgateflowers
• Facebook Group 'Cut Flower Farming - Growth and Profit in your business' https://www.facebook.com/groups/449543639411874
• Facebook Group 'The Cut Flower Collection' https://www.facebook.com/groups/cutflowercollection

Text Agony Aunt Roz with your Cutflower Questions.

Episode Summary:

In this inspiring episode, Roz chats with London-based florist Lucy Maw, whose designs are grounded in her commitment to using 100% British-grown flowers. Lucy shares her transition from the world of fashion to floristry, and how her passion for gardening evolved into a thriving floral business.

The conversation explores the realities of sourcing British flowers, the importance of relationships with local growers, and the growing demand for sustainable blooms. Lucy reflects on the challenges of marketing, the nuances of working seasonally, and how collaboration and community are vital to the future of British floristry.

If you’re a florist or creative who cares about sustainability, seasonality, and style—this episode is packed with wisdom and warmth.

What You’ll Learn in This Episode:

🌿 Why Lucy transitioned from fashion to floristry
 🌸 The realities of sourcing 100% British-grown flowers
 🌻 How seasonality shapes her design process and client work
 🌾 The power of building long-term relationships with flower farmers
 🤝 Why collaboration across the industry is essential
 📣 The ongoing challenge of marketing and visibility
 🪴 How Lucy educates clients on sustainability and flower sourcing
 💬 The importance of community support in creative businesses
 🎨 How her unique style blends natural beauty and bold choices
 🧭 What flexibility looks like when designing with local blooms

You can find further information about Lucy here: www.willowandmaw.co.uk

Make the most of your garden by visiting bramblecrest.com and use the code FIELDGATE at checkout. See website for full details.

If you enjoyed this episode, subscribe, leave a review, and share it with fellow florists and flower lovers!

First Tunnels, leaders in domestic and commercial product tunnels. 

• https://fieldgateflowers.kartra.com/page/newsletters
• The Growth Club: https://fieldgateflowers.kartra.com/page/thegrowthclub
• Lots of free resources on our website: https://thecutflowercollective.co.uk/cut-flower-resources/
• Instagram: https://www.instagram.com/fieldgateflowers
• Facebook Group 'Cut Flower Farming - Growth and Profit in your business' https://www.facebook.com/groups/449543639411874
• Facebook Group 'The Cut Flower Collection' https://www.facebook.com/groups/cutflowercollection

Text Agony Aunt Roz with your Cutflower Questions.

In this episode, Roz sits down with Ellen Frost, owner of Local Color Flowers, to explore the world of locally sourced, sustainable floristry. With 17 years of experience, Ellen shares her journey from gardening enthusiast to floral business owner and the challenges of maintaining a 100% local sourcing model.

They dive into the environmental impact of imported flowers, the logistics of working with local flower farmers, and why education is key to changing industry practices. Ellen also discusses the growing demand for sustainable flowers, her ideas for improving flower sourcing efficiency, and how community engagement is shaping the future of floristry.

Whether you're a florist, flower farmer, or flower lover, this episode is packed with insights on how to build a sustainable floristry business while staying true to your values.

What You’ll Learn in This Episode:

🌸 How Ellen’s journey into floristry began with a love for gardening
🌿 Why sustainability has been a core principle of her business from day one
📚 The importance of educating customers about local flowers
✈️ The carbon footprint of imported flowers and the waste in the floral industry
💐 How building relationships with flower farmers improves quality and supply
🚛 The logistics of sourcing locally and the challenges florists face
📈 The financial realities of running a local flower business
🤝 How community engagement and education are shaping the future of floristry
💡 Why florists should share knowledge and resources to strengthen the industry

Connect with Ellen Frost & Local Color Flowers:

📍 http://locoflo.com/

Make the most of your garden by visiting bramblecrest.com and use the code FIELDGATE at checkout. See website for full details.

If you enjoyed this episode, subscribe, leave a review, and share it with fellow florists and flower lovers!

First Tunnels, leaders in domestic and commercial product tunnels. 

• https://fieldgateflowers.kartra.com/page/newsletters
• The Growth Club: https://fieldgateflowers.kartra.com/page/thegrowthclub
• Lots of free resources on our website: https://thecutflowercollective.co.uk/cut-flower-resources/
• Instagram: https://www.instagram.com/fieldgateflowers
• Facebook Group 'Cut Flower Farming - Growth and Profit in your business' https://www.facebook.com/groups/449543639411874
• Facebook Group 'The Cut Flower Collection' https://www.facebook.com/groups/cutflowercollection

Text Agony Aunt Roz with your Cutflower Questions.

In this episode, Roz sits down with Ali to talk about the importance of sustainable floristry and how they built the Great British Flower School. They share their journey, the challenges they faced, and the eco-friendly practices that every florist can adopt to reduce their environmental impact.

From using moss instead of floral foam to growing your own flowers, they provide practical tips that make sustainability achievable and creative. They also discuss alternative vessels, local sourcing, and how to educate clients on the importance of eco-conscious floral design.

If you’re a florist looking to ditch floral foam, reduce waste, and embrace sustainable techniques, this episode is packed with actionable insights and inspiration.

What You’ll Learn in This Episode:

🌿 Why sustainable floristry is essential for reducing environmental impact
🍃 How moss and chicken wire can replace floral foam
💧 Why water is the best medium for flower hydration
💐 The benefits of growing your own flowers for sustainability
🌻 How alternative vessels can enhance creativity in floral design
🏡 Why sourcing from local flower farmers results in fresher, seasonal blooms
♻️ The importance of using recyclable and biodegradable materials
🎓 How to educate clients about sustainable flower choices

Connect with The Great British Flower School:

Free Facebook Group - https://www.facebook.com/groups/sustainablefloristryforeveryone

Join our Spring Open Evening - flowers.thegreatbritishflowerschool.co.uk/spring-open-evening

Make the most of your garden by visiting bramblecrest.com and use the code FIELDGATE at checkout. See website for full details.

If you enjoyed this episode, don’t forget to subscribe, leave a review, and share it with fellow florists!

• https://fieldgateflowers.kartra.com/page/newsletters
• The Growth Club: https://fieldgateflowers.kartra.com/page/thegrowthclub
• Lots of free resources on our website: https://thecutflowercollective.co.uk/cut-flower-resources/
• Instagram: https://www.instagram.com/fieldgateflowers
• Facebook Group 'Cut Flower Farming - Growth and Profit in your business' https://www.facebook.com/groups/449543639411874
• Facebook Group 'The Cut Flower Collection' https://www.facebook.com/groups/cutflowercollection

Text Agony Aunt Roz with your Cutflower Questions.

In this episode, Roz sits down with Jen from Life on the Lot, a passionate flower farmer who turned her pandemic vegetable-growing hobby into a thriving flower farm. Jen shares her inspiring journey, the challenges she faced in her early days, and how growing her own food completely transformed her perspective on sustainability and seasonality.

Now, with her latest project at Claremont Farm, Jen is creating a pick-your-own flower experience and workshops to bring more people into the world of seasonal flowers. She opens up about the realities of running a flower farm, from financial management to the importance of community engagement, while also sharing her motivation to inspire her daughter to pursue a non-traditional career path.

Whether you're a seasoned flower farmer, an aspiring grower, or just someone who loves the beauty of flowers, this episode is filled with real talk, inspiration, and practical insights.

What You’ll Learn in This Episode:

🌱 How Jen’s journey into flower farming started during the COVID-19 pandemic
🌿 The challenges she faced, from tough growing conditions to perennial weeds
🌎 How growing food changed her perspective on sustainability and seasonality
💐 Why she transitioned from vegetables to growing flowers
🏡 Her latest project: a pick-your-own flower farm at Claremont Farm
📊 The financial realities of running a flower farm (it’s not all pretty petals!)
🌻 The importance of community engagement and workshops in her business
🎓 Why mistakes in gardening are valuable learning experiences
👩‍👧 Jen’s motivation to inspire her daughter to think beyond traditional career paths

Connect with Jen & Life on the Lot:

📍 https://www.lifeonthelot.co.uk/wirralflowerfarm

📍 https://www.instagram.com/life_on_the_lot

Make the most of your garden by visiting bramblecrest.com and use the code FIELDGATE at checkout. See website for full details.

If you enjoyed this episode, don’t forget to subscribe, leave a review, and share it with fellow flower lovers!

First Tunnels, leaders in domestic and commercial product tunnels. 

• https://fieldgateflowers.kartra.com/page/newsletters
• The Growth Club: https://fieldgateflowers.kartra.com/page/thegrowthclub
• Lots of free resources on our website: https://thecutflowercollective.co.uk/cut-flower-resources/
• Instagram: https://www.instagram.com/fieldgateflowers
• Facebook Group 'Cut Flower Farming - Growth and Profit in your business' https://www.facebook.com/groups/449543639411874
• Facebook Group 'The Cut Flower Collection' https://www.facebook.com/groups/cutflowercollection

Text Agony Aunt Roz with your Cutflower Questions.

In this inspiring episode, we sit down with Nadine Brown, a seasoned florist with over 30 years of experience, to talk about the evolving world of floristry. From starting her first flower shop at just 23 to becoming a leading voice in sustainable floristry, Nadine shares her journey, the lessons she’s learned, and the changes she hopes to see in the industry.

We dive into the importance of local flower sourcing, building strong grower-florist relationships, and why authenticity in design matters more than fleeting trends. Nadine also breaks down common mistakes flower farmers make, the challenges florists face in aligning their business models with their lifestyles, and simple sustainability swaps that can make a huge impact.

If you’re a florist, flower farmer, or just passionate about sustainable design, this episode is packed with valuable insights and expert advice.

What You’ll Learn in This Episode:

🌿 How Nadine transitioned from retail to education with a focus on sustainability
🌸 Why local flowers are crucial for quality, community, and sustainability
💡 The biggest mistakes flower farmers and florists make – and how to avoid them
🎨 Why authenticity in floral design matters more than following trends
🌎 Practical sustainability swaps that florists can implement today
🤝 How mentorship and education are shaping the future of floristry
🌟 Nadine’s vision for a more creative, sustainable, and supportive floristry industry

Connect with Nadine:

📍https://www.theivyinstitute.com.au/ or https://www.instagram.com/the_ivyinstitute

If you loved this episode, don’t forget to subscribe, leave a review, and share it with fellow flower lovers!

Make the most of your garden by visiting bramblecrest.com and use the code FIELDGATE at checkout. See website for full details.

First Tunnels, leaders in domestic and commercial product tunnels. 

• https://fieldgateflowers.kartra.com/page/newsletters
• The Growth Club: https://fieldgateflowers.kartra.com/page/thegrowthclub
• Lots of free resources on our website: https://thecutflowercollective.co.uk/cut-flower-resources/
• Instagram: https://www.instagram.com/fieldgateflowers
• Facebook Group 'Cut Flower Farming - Growth and Profit in your business' https://www.facebook.com/groups/449543639411874
• Facebook Group 'The Cut Flower Collection' https://www.facebook.com/groups/cutflowercollection