The Neighborhood Real Estate Agent
This is a podcast for real estate industry professionals who are doers. Each episode will feature an interview with a top producer or someone who is doing things differently in an exciting way. Our guarantee to you is that each episode will give you at least one tangible idea that you can execute on today. Your host is Matt Muscat, Marketing Director at Treadstone Funding in Grand Rapids, MI, and author of the Amazon Best Seller the "TAG Tangible Action Guide for Real Estate Marketing". Guests and gurus featured on this podcast are a mix of top Real Estate Agents, Mortgage Lenders, and other industry professionals who are operating at the highest levels. This podcast is sponsored by Treadstone Funding & Neighborhood Loans.
The Neighborhood Real Estate Agent
Getting 50,000,000 Eyeballs on an Open House — Erwin Nicholas, TX
What if forgetting someone's name accidentally created the perfect real estate brand? In this episode, I sit down with Erwin Nicholas II, better known as "Mr. Real Estate," whose journey from nightclub networking to listing Tony Parker's $20 million estate proves that sometimes the best business strategies come from the most unexpected moments.
We dive deep into how Erwin turned a client's forgotten name into a memorable brand, built relationships with NBA stars and high-net-worth individuals, and created viral marketing campaigns that generated over 50 million views using platforms like Twitch that most realtors have never heard of.
Inside this episode:
- How an NBA client forgetting his name became a million-dollar brand
- The nightclub networking strategy that landed his first major deal
- Why he focuses on making clients the star instead of himself
- How he used Twitch streamers to create a 30-day open house generating 50M+ views
- His transition from sports management to luxury real estate
- The mindset shift that let him build a $150M business around family time
- Why he only invests in opportunities he puts his own money into first
Check out the Tony Parker Property https://robbreport.com/shelter/celebrity-homes/nba-star-tony-parker-house-san-antonio-texas-1236885916/
Want to connect with Erwin?
Follow him on Instagram: @MrRealEstate
Visit his website: MrRealEstate.global
Whether you're trying to break into luxury real estate, looking for innovative marketing strategies, or want to build a business that works around your life instead of consuming it, this episode will change how you think about branding, networking, and what it really means to add value to your clients' lives
