The Neighborhood Real Estate Agent
This is a podcast for real estate industry professionals who are doers. Each episode will feature an interview with a top producer or someone who is doing things differently in an exciting way. Our guarantee to you is that each episode will give you at least one tangible idea that you can execute on today. Your host is Matt Muscat, Marketing Director at Treadstone Funding in Grand Rapids, MI, and author of the Amazon Best Seller the "TAG Tangible Action Guide for Real Estate Marketing". Guests and gurus featured on this podcast are a mix of top Real Estate Agents, Mortgage Lenders, and other industry professionals who are operating at the highest levels. This podcast is sponsored by Treadstone Funding & Neighborhood Loans.
The Neighborhood Real Estate Agent
The Secret to Finding Hidden Deals in Your Database — Ryan Young, OH
What if the biggest opportunity in your real estate business isn't the next lead you buy, but the database you already have sitting in your CRM? In this episode, I sit down with Ryan Young, who scaled his family's real estate team from 30 homes a year to over 500, and then built one of the hottest CRM companies in real estate.
Ryan shares the exact mindset shift that took him from grinding through open houses and door knocking in 2009 to building a systematic, data-driven approach that extracts maximum value from every contact in your database. We dive deep into why most agents are terrible at database marketing and how the right technology can find hidden opportunities you never knew existed.
Inside this episode:
- How Ryan muscled through the 2009 recession to build unshakeable lead generation skills
- The psychology difference between working with buyers vs sellers that most agents miss
- Why "spray and pray" database outreach kills your conversion rates
- The segmentation strategy that turns cold contacts into warm opportunities
- How AI can identify which contacts in your database are actively shopping with your competition
- Why leading with value beats asking for referrals every single time
- The exact conversation framework Ryan uses to create off-market opportunities
Want to connect with Ryan? Check out Fello AI: https://fello.ai/
Contact The Young Team: theyoungteam.com
Whether you're struggling to get past 30 transactions or looking to scale beyond 100, this episode will change how you think about the goldmine sitting in your CRM. Subscribe, share, and follow for more interviews like this.
