The Neighborhood Real Estate Agent
This is a podcast for real estate industry professionals who are doers. Each episode will feature an interview with a top producer or someone who is doing things differently in an exciting way. Our guarantee to you is that each episode will give you at least one tangible idea that you can execute on today. Your host is Matt Muscat, Marketing Director at Treadstone Funding in Grand Rapids, MI, and author of the Amazon Best Seller the "TAG Tangible Action Guide for Real Estate Marketing". Guests and gurus featured on this podcast are a mix of top Real Estate Agents, Mortgage Lenders, and other industry professionals who are operating at the highest levels. This podcast is sponsored by Treadstone Funding & Neighborhood Loans.
The Neighborhood Real Estate Agent
Selling Properties That Won't Move — Kevelyn Guzman, NY
The market has shifted. Homes that used to fly off the market in days are now sitting for months. Sellers are frustrated. Agents are stuck. And the old playbook isn't working anymore. In this episode I sit down with Kevelyn Guzman, Regional Vice President at Coldwell Banker Warburg, who's spent 18 years navigating every kind of market in New York City.
Kevelyn shares how her team recently sold a penthouse after 14 months on the market, why agents need to think beyond their neighborhood to stay relevant, and how becoming a connector rather than just a closer is the key to long-term success in real estate.
Inside this episode:
- What's really happening with luxury inventory and how long properties are actually sitting
- The listing presentation framework that sets expectations and prevents seller meltdowns
- How to expand your business geographically without confusing your brand
- Why your database shouldn't change just because someone moves out of state
- The psychology behind multiplex connections and why being known for more than real estate matters
- How to find and launch events that build relationships and generate referrals
This episode will challenge how you think about positioning, marketing, and building a real estate business that thrives in any market condition.
https://www.instagram.com/kevelynguzman/
