The Neighborhood Real Estate Agent
This is a podcast for real estate industry professionals who are doers. Each episode will feature an interview with a top producer or someone who is doing things differently in an exciting way. Our guarantee to you is that each episode will give you at least one tangible idea that you can execute on today. Your host is Matt Muscat, Marketing Director at Treadstone Funding in Grand Rapids, MI, and author of the Amazon Best Seller the "TAG Tangible Action Guide for Real Estate Marketing". Guests and gurus featured on this podcast are a mix of top Real Estate Agents, Mortgage Lenders, and other industry professionals who are operating at the highest levels. This podcast is sponsored by Treadstone Funding & Neighborhood Loans.
The Neighborhood Real Estate Agent
When #’s & Brags Fail, Sell with Stories — Matt Williams, NM
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What if the thing you lead with at every listing appointment is actually the thing costing you the deal? In this episode I sit down with Matt Williams, a serial entrepreneur and business coach who built a top 1% real estate business from scratch in under two years in a mid-size market, doing it without paid ads, without a big following, and without relying on leading with “numbers”.
Matt breaks down the exact principles he used to scale fast, why culture always beats strategy in the early stages of building a business, and how the way you tell stories could be the single biggest unlock in your sales process.
Inside this episode:
- Why a strong culture with a weak strategy will outperform a strong strategy with a weak culture every time
- The simple Instagram approach that costs nothing and helped Matt become the most recognized name in his market
- What you are actually selling versus what you think you are selling
- How to build signature stories for buyers, sellers, and investors that make people choose you without feeling sold to
- Why tracking the wrong numbers at the wrong time can actually slow your growth
Want to connect with Matt? Follow Matt on Instagram: @the.matthew.williams
Whether you are a new agent trying to break through a crowded market or a seasoned pro looking to sharpen your pitch, this episode will change the way you think about culture, connection, and what it actually takes to close. Subscribe, share, and follow for more interviews like this.
The Neighborhood Real Estate Agent is proudly sponsored by Treadstone Funding and Neighborhood Loans. For more tangible tips in real estate marketing, check out Matt's book, The Tangible Action Guide for Real Estate Marketing available on Amazon.
🔑 Treadstone Funding: https://www.treadstonemortgage.com/
🔑 Neighborhood Loans: https://neighborhoodloans.com
🔑 Real Estate Marketing Guide: https://www.amazon.com/TAG-Tangible-Action-Guide-Marketing/dp/1698339747
📲 Learned something new, or have a suggestion? Message Matt Muscat on Instagram! https://www.instagram.com/mattmuscat88/
🏛️ Treadstone Funding propelled by Neighborhood Loans NMLS 222982 “Illinois Residential Mortgage Licensee No. MB.6759826. neighborhoodloans.com/licensing/ For licensing information, go to www.nmlsconsumeraccess.org”
