In this episode, I’m thrilled to share my conversation with Farra Trompeter, Co-Director and Worker - Owner at Big Duck. Not only is Farra just delightful to talk to, every time I talk to her it’s like a masterclass in strategic brand building. She - and her colleagues at Big Duck - have been the go-to for nonprofit brand building for as long as I can remember. I used to devour their resources when I was an ED, because they helped me come to see my organization’s brand as more than just its logo and website. And that’s what we’re talking about today. We discuss how an effective brand - one that actually serves as a driver of growth and funding and impact - is so much more than your visual aesthetics. It’s about how you define and articulate your organization's identity, your impact strategy, and your daily practices. Farra dissects the elements of an effective brand and offers both practical advice for organizations of all budget sizes to enhance their branding efforts and excellent examples of what an effective brand strategy looks like in practice.
Enjoy.
What Listeners Will Learn:
Key Takeaways:
Step-by-Step Process:
Resources Mentioned:
Connect With Brooke:
Enhance your leadership journey by connecting with me. Let's explore the paths to impactful leadership together:
In this episode, I’m thrilled to share my conversation with Farra Trompeter, Co-Director and Worker - Owner at Big Duck. Not only is Farra just delightful to talk to, every time I talk to her it’s like a masterclass in strategic brand building. She - and her colleagues at Big Duck - have been the go-to for nonprofit brand building for as long as I can remember. I used to devour their resources when I was an ED, because they helped me come to see my organization’s brand as more than just its logo and website. And that’s what we’re talking about today. We discuss how an effective brand - one that actually serves as a driver of growth and funding and impact - is so much more than your visual aesthetics. It’s about how you define and articulate your organization's identity, your impact strategy, and your daily practices. Farra dissects the elements of an effective brand and offers both practical advice for organizations of all budget sizes to enhance their branding efforts and excellent examples of what an effective brand strategy looks like in practice.
Enjoy.
What Listeners Will Learn:
Key Takeaways:
Step-by-Step Process:
Resources Mentioned:
Connect With Brooke:
Enhance your leadership journey by connecting with me. Let's explore the paths to impactful leadership together: