Sales Leadership Conversations

What's Behind Sales and Marketing Misalignment?

August 17, 2022 Paul Nolan
Sales Leadership Conversations
What's Behind Sales and Marketing Misalignment?
Show Notes

Sridhar Ramanathan is the co-founder and chief operating officer of Aventi Group, a Silicon Valley product marketing agency that serves high-tech clients. He expounds on a recent article he wrote for Sales & Marketing Management on why misalignment occurs so often between B2B sales and marketing teams, and how to fix that.