Sales Leadership Conversations

Prospecting Versus Lead Generation

June 27, 2021 Tim Hagen
Sales Leadership Conversations
Prospecting Versus Lead Generation
Show Notes

Kendra Lee, president of KLA Group, examines the differences between lead generation and prospecting, and which is more appropriate when sales teams need to fill their pipelines quickly.


Kendra Lee

President, KLA Group

Despite starting her sales career in accounting, failing IBM’s entry-level sales exam and being told she couldn’t sell without an engineering background, Kendra Lee entered sales and proved those naysayers wrong. She turned her knowledge of numbers into a lead generation approach that propelled her to the top 1% of sales professionals for each company where she sold. Author of "The Sales Magnet" and founder of KLA Group, her company helps small and medium companies get more customers.
http://www.klagroup.com/