Small But Mighty Agency: Win clients and build better networks for marketing and consulting agencies
If you want to grow an agency to seven figures and beyond without working more hours in your business, tune in.
I know your time is valuable, so I keep it practical and help you work smarter, not harder, in every episode.
I'm your host, Audrey Joy Kwan. I know what it takes to build an agency—including supporting an agency owner in selling and exiting, and consulting for 200-person agencies—because I've done it.
My team and I have coached and consulted with over 150 agency owners and have been behind the scenes of multiple seven-figure agencies.
All this to say, join us on the Small But Mighty Agency podcast to grow an agency with real-world experience and practical tips that help you to work less and earn more while leading with integrity.
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Small But Mighty Agency: Win clients and build better networks for marketing and consulting agencies
The Smartest Move for Agency Owners Right Now Isn’t Services—It’s Strategy
If you’re stuck in execution mode—constantly delivering but not getting paid for the strategic value you bring —it might be time to rethink how your agency is positioned.
In this episode of Small But Mighty Agency, I’m joined by Sara Nay, CEO of Duct Tape Marketing, to talk about how agencies can shift from being seen as vendors to being valued as strategic partners who lead the marketing—not just execute it.
We dig into what it really looks like to lead with strategy, how to price and package that value, and how to start getting paid for the thinking you’re already doing.
Here’s what you’ll take away from the conversation:
- Why strategy is your agency’s biggest growth lever
- How to position strategic services so clients understand (and pay for) the value
- The signs it’s time to add Fractional CMO services to your model
- What to do if you're worried about falling into another time-for-money trap
- How to structure your team to scale strategy without burning out
This conversation will help you build a business model rooted in long-term relationships, recurring revenue, and sustainable growth—all while keeping your execution services in play.
Resources & Links:
Explore Duct Tape Marketing: ducttapemarketing.com
Connect with Sara Nay: Sara Nay on LinkedIn
Get the full show notes and more information here: https://audreyjoykwan.com/podcast/ep126
Podcast Edits by Lindsay Curtis